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Home My WebLink About05-14-2014 PCC Agenda PacketAny writings or documents provided to a majority of the Promotional Coordinating Committee regarding any item on this agenda will be made available for public inspection in the Administration office of the City of San Luis Obispo at 990 Palm Street during normal business hours. Agenda Promotional Coordinating Committee City of San Luis Obispo Wednesday, May 14, 2014 5:30 p.m. Regular Meeting Council Hearing Room The goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) improve the quality of life available to all residents of and visitors to San Luis Obispo and (2) promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Chair Jill LeMieux PUBLIC COMMENT: Each speaker is limited to three minutes of public comment. At this time, you may address the Committee on items that are not on the agenda but are of interest to the public and within the subject matter jurisdiction of the Promotional Coordinating Committee. The Committee may not discuss or take action on issues that are not on the agenda other than to briefly respond to statements made or questions raised, or ask staff to follow up on such issues. CONSENT ITEMS C.1 Minutes of the Meeting on April 9, 2014 C.2 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitors Center Report C.6 SLO Happenings – Campaign Report C.7 TOT Report Promotional Coordination Committee BUSINESS ITEMS 1. WAYFINDING PROGRAM UPDATE 20 mins City Engineer will present a program update and discuss the phase of the project with committee. 2. 2014-2015 BUDGET 30 mins The Board will discuss possible recommendations as to 2014-2015 budget allocations. 3. GRANTS-IN-AID – PRELIMINARY RECOMMENDATION 20 mins The Grants-in-Aid Subcommittee will present the preliminary recommendations. Based on those findings, the committee will form its recommendation to the Council. This recommendation will be presented to the applicants in a special meeting of the PCC on May 22, 2014 at 5:30 pm. PCC LIAISON REPORTS & COMMUNICATION At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the Committee at a subsequent meeting. 1. GIA UPDATE – LIAISON REPORT – REMINDER: Special Meeting on May 22, 2014 at 5:30 pm 2. TBID BOARD REPORT – TBID Minutes from April 9, 2014 Regular Meeting 3. TOURISM PROGRAM UPDATE ADJOURN. POSTING STATEMENT: I, Molly Cano, Tourism Manager, do hereby certify that on May 8, 2014, by 5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet access to agendas and related material is available at www.slocity.org. Promotional Coordinating Committee Meeting Minutes Wednesday, April 9, 2014 5:30 pm at 919 Palm CALL TO ORDER: Chair Jill LeMieux PRESENT: Palazo, Levi, Pearce (Present bot not official pending City Council Action STAFF PRESENT: Molly Cano, Tourism Manager Chair LeMieux called the meeting to order at 5:33 pm Daniel Levi, Jill LeMieux and Sasha Palazzo, appointed by the City Council on March 18, 2014, took their Oath’s of Office to serve on the PCC. CONSENT AGENDA ACTION: Moved by Cox/Palazzo to approve the consent agenda. Motion carried 4:0 BUSINESS ITEMS 1. SAN LUIS OBISPO CHAMBER OF COMMERCE Representatives from Chamber of Commerce presented the quarterly contractor update report. They noted the City was #1 in Gallup poll. CNN picked it up and then the local media was connected to the story. Chamber staff also highlighted that the new visitor center has been a success in terms of year over year increases. 2. 2014-2015 BUDGET DISCUSSION The Committee discussed possible recommendations as to 2014-2015 budget allocations. The Committee asked what constitutes the $2,500 increase in support cost listed in the budget. It was noted that the request for the Visitor Center in 2014-15 is $95,000, so next year’s budget is $10,000 short. The Committee listed its priorities for meeting the available budget in 2014-15, as follows: (1) Carryover, (2) Beautifications, (3) Support Costs. The Committee requested a break-down of the expenditures under Events and Activities. The questions and comments will be addressed prior to the next meeting. 2. 2014 SLO HAPPENINGS PROGRAM APP UPDATE Verdin presented an update on the 2014 SLO Happenings app. Committee Member Palazzo mentioned that the app needs a home button. Committee Member Levi asked how community members get listed on the app. COMMITTEE COMMUNICATION GIA Report: DRAFT Promotional Coordinating Committee Minutes Page 2 No update on last year’s GIA. The subcommittee will be reviewing and recommending this year’s applications. The first meeting of the subcommittee is next Thursday, April 17, 2014. The full Committee would like a total of all of the requests. TBID Report: Clint Pearce updated the committee on the recent TBID meeting and reviewed the minutes included with the agenda. Tourism Program Update: None Meeting adjourned at 6:30 pm Community Promotions Budget 2013-14 Budget 2013-14 Amount Budget 386,500$ Total Budget 386,500$ Expenditure Last Updated 5/8/2014 Expenditure Committed Contracts Other Expenditures Available Balance Contractor Grants-in-Aid Program*116,203$ 25,000$ 90,004$ 199$ City Administration Events & Activities 81,000$ 33,000$ 43,785$ 4,215$ City Administration Visitors Center 95,000$ 95,000$ -$ Chamber of Commerce PR Contract 60,000$ 60,000$ -$ Chamber of Commerce Downtown Maps 7,500$ 7,500$ Chamber of Commerce Beautification 4,000$ 4,000$ Support Cost 4,996$ 3,502$ City Administration Administration 20,000$ Total 388,699$ 220,500$ 133,789$ 11,916$ Remaining Balance 11,915.51$ * Returned funds from 2010-11 GIA = $1198.54 Report to City of SLO- PCC Committee Public Relations Contract April 2014 Media Releases: It’s time to find your happy place - Wrote second press release positioning San Luis Obispo as the perfect place for a stress-free family vacation, distributed locally and nationally. SLO Mini Maker Faire - Wrote press release on the SLO Mini Maker Faire, distributed locally and nationally. Seven Sisters Quilt Show - Wrote and distributed second press release to local and regional media. Flavor of SLO - Wrote press release regarding Flavor of SLO event, distributed regionally. SLO International Film Festival – distributed press release regarding the success of the 2013-14 film festival year to entertainment outlets. Media/Community Relations: 1. Worked with Trisha Clayton to feature a story and photos of San Luis Obispo on tourism website LocalGetaways.com. 2. Spoke with Mike Handler of KSBY giving him information on seismic retrofitting downtown SLO. Connected him with relevant sources and experts. 3. Worked with Lauren Benshoof of Tour de Pink, a bike race coming to San Luis Obispo in October. Provided photos to showcase SLO as one of the featured locations for the race. 4. Worked with freelance journalist Rebecca Chulew who was looking to write an article about family friendly activities and vacations on the Central Coast. Provided photos and press release. 5. Responded to query from a reporter looking to write an article about top travel destinations. Sent information including the recent coverage that San Luis Obispo has received from CBS News and Gallup-Healthways among others as a top place to visit and live. 6. Worked with Rozette Diaz, co-founder of Restless Weekends, a travel series for Los Angeles twenty-somethings, to promote San Luis Obispo and Hearst Castle. 7. Spoke on KSBY about the impact of Cal Poly open house on tourism and local businesses. 8. Worked with Jeanne Allen of incredibleaccessible.com, a website specializing in handicap travel, regarding an upcoming trip to SLO. 9. Connected Sarah Lin of The Tribune with Karen Kyle who heads up the SLO Mini Maker Faire. 10. Attended Cal Poly’s open house to distribute 200 bags, 675 official city maps, 675 TBID hotel maps, 100 SLO winery maps, collect 506 emails for marketing outreach and answer questions about the city. 11. Worked to connect Vance Van Petten, the National Executive Director of the Producers Guild of America with Wendy Eidson of the SLOIFF. 12. Worked with Richard Stayton, Editor in Chief of WRITTEN BY- the magazine produced by the Writers Guild of America – to feature the SLOIFF. 13. Responded to query from a reporter looking to write an article on Best vacations for animal lovers. Sent information including the recent coverage that San Luis Obispo has received regarding pet friendly travel. 14. Worked with journalist Angela Tague on a story regarding volunteer travel. Connected her with Mark Landon and Nature Corps. 15. Worked with Bob Carden, a journalist with the Washington Post on an upcoming trip to SLO. 16. Responded to query from a reporter looking to write an article on non- profit vacations. Sent information regarding Nature Corps recent trips. 17. Worked with Dave Leathers, President of SPI, to feature San Luis Obispo in Second Home Living. 18. Sent press kit to Nancy Burgner of Touring & Tasting Magazine in advance of the multipage section on SLO in an upcoming issue. 19. Delivered 225 city maps to be distributed at Train Day. Media Relations/Placement 1. Three Prefect Days in San Luis Obispo LocalGetaways.com http://www.localgetaways.com/2014/04/3-perfect-days-san-luis-obispo/ 2. SLO Film Festival Success CreativeCow.com: 1.9 million readers http://news.creativecow.net/story/875554 3. San Luis Obispo- best work environment in the nation 24/7 Wall St.: 49,286 daily visitors http://247wallst.com/special-report/2014/04/02/cities-with-the-most-content- and-miserable-workers/ 4. Cal Poly Open House KEYT: 5,174 daily visitors, 11,019 nightly viewers http://www.keyt.com/news/cal-poly-open-house-brings-big-tourism/25460804 5. SLO Marathon Impact KCBX http://kcbx.org/post/marathon-weekend-central-coast 6. Fromagerie Sophie and Doc Burnsteins featured in ‘What's New in California - Summer 2014.’ Visit California http://media.visitcalifornia.com/Story-Development/Whats-New/ 7. Cal Poly Graduation Weekend Impact Mustang News: Circulation 6,000 http://mustangnews.net/graduation-weekend-impacts-local-hotel-community/ 8. Retrofitting Downtown KSBY: Viewership: 22,683 http://www.ksby.com/news/buildings-in-san-luis-obispo-get-retrofitted-to- withstand-an-earthquake/ 9. SLO Happenings App Mustang News: Circulation 6,000 http://mustangnews.net/new-mobile-app-tracks-latest-slo-events/ Grants- in-Aid Marketing Support- March 2014 Report Organization Event VC PR SM EC EL MTG ST PC San Luis Obispo Downtown Association Farmers Market 30th Anniversary X X X X X X San Luis Obispo Vocal Arts Ensemble 2013 CA International Choral Festival Senior Volunteer Services/RSVP 5th Annual Giveaway Fundraising Raffle X X X X X X X San Luis Obispo Soccer Club Summer Classic Tournament X X X X X Cal Poly Corporation: Cal Poly Arts La Guitarra Festival X X X X X X Cuesta College Community Programs: Central Coast Writers' Conference Central Coast Writers' Conference X X X X X X Cal Poly Corporation on behalf of Central Coast Center for Arts Education Passport to the Arts X X X X X X Cuesta College Community Programs: City to the Sea Half Marathon City to the Sea Half Marathon, 5K & Kids Fun Run X X X X X X X Ecologistics, Inc.Central Coast Bioneers Conference X X X X X X Foundation for the Performing Arts Center Bravo SLO X X X X X X Opera of San Luis Obispo The Carmen Project X X X X X X Ballet Theatre San Luis Obispo 2013-14 Season X X X X X Civic Ballet 2013 Nutcracker Ballet X X X X San Luis Obispo Symphony New Year's Eve Anniversary Concert X X X X X X Jewish Community Center of San Luis Obispo (JCCSLO)Jewish Film Festival X X X X X X San Luis Obispo International Film Festival 2014 Festival X X X X X X X San Luis Obispo Museum of Art SLO Mini Maker Faire X X X X United Way of San Luis Obispo County Flavor of SLO X X X X X Almond Country Quilt Guild Seven Sisters Quilt Show X X X X X X X Cal Poly Corporation: University Arts Gallery Exhibition Season X X X Central Coast Children's Choir Annual Concerts- 20th Anniversary X X Cuesta College Fine Arts Division Art Gallery Exhibitions X X History Center of San Luis Obispo County Exhibit Opening Event X X San Luis Obispo Children's Museum Science After Dark X X X X X X San Luis Obispo Little Theatre 2013-14 Season X X X X San Luis Obispo Wind Ensemble 2013-14 Season X X X X X X Black is current month, gray is past work, P is for pending work, D is for Did not workout 26 Total; 23 served to date or in progress VC- Dropped off materials for display in Visitor Center; brochures, posters, etc. PR- Sent out Press Release to local media list SM- Ran event through Social Media outlets EC- Included in Event Calendar one-sheet sent out to local hoteliers, wineries, etc. EL- Included in Event Listings sent to local media highlighting upcoming local events MTG- Meet with Groups in person to offer public relations advice and support ST- Sell Tickets for events through the Visitor Center PC- In place of in person meeting, had phone call with group to discuss details. Notes from the month: Visitor Services Contract Report April 2014 Highlights from April in the Visitor Center: Farmers Market Arbor Day Celebration Participated at Cal Poly Open House SLO Marathon Poster Distribution SLO events promoted through Visitor Center: SLO Library Quilt Display Autism Awareness Month Apple Farm Backyard Winemaker Dinner SLO Little Theatre presents Proof Firestone Walker Brewing From the Barrel Art After Dark Apple Farm's Apple Blossom Days Festival SLO Rotary Spaghetti Western Fundraiser The SLO Blues Society presents Joe Louis Walker Woods Humane Society Wine 4 Paws First Presbyterian Church Easter Bike Parade Monday Club presents Tina Malia in Concert SLO County Library's Peeps Diorama Contest Cal Poly All-State Music Festival Civic Ballet of SLO's Texas Hold'Em Poker Tourney Achievement House 3rd Annual Golf Tournament Monthly Visitor Center Interactions: April 2014 March 2014 April 2013 Visitors in Center: 5,801 6,200 5,587 Phone calls: 517 551 604 Emails: 113 109 109 Calendar of Events: Events in the April calendar: 144 Promotional Product Sales: Visitor Guides: 17 City Maps: 43 Promotional Product Giveaways: CalPoly Open House: 675 City & Hotel Maps, 250 SLO Wine Maps, 200 Reusable Bags, 506 email sign-ups. Sherriff’s Conference: 60 Visitors Guide, 250 Tear-off Maps, 50 Hike SLO Brochures SLO HAPPENINGS MONTHLY REPORT DATE: MAY 7, 2014 APP SUMMARY In April, the app continued to build upon the success that came from its initial launch the month prior. During the month of April, the app had 611 total downloads, 2,332 sessions (previously called visits) and 2,421 page views. The splash page continues to direct iPhone and Android users to their appropriate app stores for instant downloading. Printed cards promoting the app were again distributed to local hotels and the SLO Visitor’s Center. ADVERTISING Media Outlet Impressions Clicks Click thru rate Facebook 44,442 1,105 2.49% KSBY In-App Banner Ads 60,309 267 .44% SOCIAL MEDIA In April, we posted upcoming events and information on the Facebook page 6-7 times per week, which has been successful at increasing engagement of the page. During the month of April we gained 378 additional likes, which brought our total likes to 14,667. Our average weekly reach, which is the number of unique people who saw any content from our page, was 12,207. 0 5000 10000 15000 20000 No v - ‐ 1 1 De c - ‐ 1 1 Ja n - ‐ 1 2 Fe b - ‐ 1 2 Ma r - ‐ 1 2 Ap r - ‐ 1 2 Ma y - ‐ 1 2 Ju n - ‐ 1 2 Ju l - ‐ 1 2 Au g - ‐ 1 2 Se p - ‐ 1 2 Oc t - ‐ 1 2 No v - ‐ 1 2 De c - ‐ 1 2 Ja n - ‐ 1 3 Fe b - ‐ 1 3 Ma r - ‐ 1 3 Ap r - ‐ 1 3 Ma y - ‐ 1 3 Ju n - ‐ 1 3 Ju l - ‐ 1 3 Au g - ‐ 1 3 Se p - ‐ 1 3 Oc t - ‐ 1 3 No v - ‐ 1 3 De c - ‐ 1 3 Ja n - ‐ 1 4 Fe b - ‐ 1 4 Ma r - ‐ 1 4 Ap r - ‐ 1 4 Facebook Likes Likes 195 694 416 1638 0 500 1000 1500 2000 Downloads Visits April App Stats Android iPhone TOT Comparision 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 Change +/-2012-13 2013-14 Change +/-2012-13 2013-14 Change +/- July 565,386$ 565,637$ 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 9.9%83.4 86.8 4.2 127.70$ 132.62$ 4.2 August 573,057$ 609,452$ 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 8.1%81.5 82.9 2 127.75$ 133.26$ 4.6 September 465,179$ 416,859$ 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ -0.5%73 73.9 1.3 119.34$ 121.10$ 1.5 October 418,474$ 416,905$ 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 8.4%68.8 70.6 2.6 114.95$ 119.51$ 4.0 November 375,287$ 354,737$ 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 18.5%56.6 62.8 10.9 $107.59 113.79$ 5.8 December 312,510$ 274,871$ 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 11.2%50.9 54.9 9.2 $100.40 107.23$ 6.9 January 287,474$ 258,316$ 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 9.8%52.2 54.7 4.7 97.96$ 102.51$ 4.6 February 342,220$ 292,343$ 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 6.6%60.8 63.7 5.3 $105.25 104.94$ 2.4 March 386,458$ 289,506$ 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 5.0%68.1 66.2 -1.9 106.61$ 107.46$ 3.6 April 388,911$ 391,891$ 423,158$ 451,133$ 475,913$ 486,850$ 71.7 118.03$ May 435,516$ 393,431$ 372,997$ 433,874$ 447,116$ 489,862$ 69.5 118.35$ June 513,631$ 456,098$ 490,326$ 512,543$ 578,234$ 610,948$ 79.5 130.32$ Total/Average 5,064,103$ 4,720,046$ 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 68.00 114.52$ Occupancy ADR Figures from Smith Travel Research report City of San Luis Obispo, Public Works, 919 Palm Street, San Luis Obispo, CA, 93401‐3218, 805.781.7200, slocity.org May 8, 2014 To: Molly Cano, Tourism Manager From: Bridget Fraser, Sr. Civil Engineer/Project Manager Subject: Redirect portion of Directional Signs project funds to support Highland Gateway project The Highland Gateway Project proposed for the corner of Highland and Highway 1(Santa Rosa) is a SLOCOG managed project primarily funded by a federal Scenic Byways grant which includes gateway projects for three communities – San Luis Obispo, Cambria and San Simeon. The conceptual designs for the monument, as well as the directional wayfinding signs, were approved by Council at their Oct 18, 2011 meeting SLOCOG is in the final stages of preparation of the construction documents and finalizing grant documents. Based on current cost estimates, SLOCOG has determined that the original grant will not cover the cost of the three projects and have asked each of the three recipient agencies to contribute to the cost of construction. The City of San Luis Obispo has been requested to contribute $100,000 towards construction of the Highland monument. The project is tentatively scheduled for bidding this fall with construction next winter/spring. Funds for the match have not been allocated and due to the timing of the SLOCOG project, a funding commitment cannot wait for the City’s next budget cycle. Therefor funds will need to come from current allocations. Staff is recommending requesting Council to make the following appropriations in order to fund the $100,000 match. Account Proposed Transfer Recommendations for match City Gateway ‐Design $17,000 Use these remaining Gateway design funds for match. Completed Projects $28,000 Transfer available balance. These funds are available for capital projects in need of additional funding on a first come first serve basis. Directional Signage ‐ Design $30,000 Transfer $30,000 from Directional signs design account. These funds are slated for design of the You‐are‐hear maps & City Hall Kiosk.; however, the 14/15 design allocation of $30,000 (available in July) will backfill this task. Directional Signage ‐ Construction $25,000 Transfer $25,000 from Directional Signs construction account leaving a balance of $55,000±. The 14/15 construction allocation of $35,000 (available in July) will result in a balance of $90,000 for the next sign project. Number of signs will be reduced by ± 7 signs due to this transfer. Total Transfers $100,000 Staff requests that the Promotional Coordinating Committee forward a recommendation to Council to approve these funding transfers to the Gateway project account and approve a $100,000 match as requested by SLOCOG in support of construction of the Highland Gateway project. Community Promotions Budget Worksheet Amount Budget 388,326$ Total Budget 388,326$ Expenditure 2013-2014 2014-15 2014-15 Notes Expenditure Grants-in-Aid Program 90,000$ 90,000$ Committed per committee recommendation GIA Contract w Chamber 25,000$ 25,000$ Events & Activities 80,000$ 80,000$ $48k grants & $32k for 2015 SLO Happenings contract Visitors Center 95,000$ 95,000$ Committed per 2yr contract PR Contract 60,000$ 65,000$ $58000 for PR & $7000 for media monitoring Downtown Maps 7,500$ 8,000$ Beautification 4,000$ 4,000$ Support Cost 5,000$ 5,000$ Tourism Manager (15/20/25)20,000$ 26,326$ Committed Total 386,500$ 398,326$ Budget Amount 388,326$ 388,326$ Available Budget (Over Budget)1,826$ (10,000)$ Total 386,500$ 398,326$ * bold numbers are committed Organization Event(s)Event Dates 2008-09 Grant 2009-10 Grant 2010-11 Grant 2011-12 Grant 2012-13 Grant 2013-14 Grant 2014-15 Request Recommendation Comments & Funding Requirements LiaisonAlmond Country Quilt Guild Seven Sisters Quilt Show June 27-28, 2015 na na na na na $ 1,314.00 $ 7,000.00 $ 3,000.00 Madonna Expo (No Clint) - $900 to Tribune & cards, remainder to be used for out of area niche advertising Cal Poly Corporation: Cal Poly Arts BASETRACK October 3-4, 2014 na $4,500 $7,500 $6,150 na $ 4,381.00 $ 6,000.00 $ 3,000.00 Sustainability. Funds to be used towards paid mediaCanzona Women's Ensemble Concerts of choral music for women's voices November 9, 2012 & March 15, 2015 na na na na na na $ 4,100.00 $ 4,100.00 Consider reduction fro $168 for constant contactCentral Coast Arts International Traditional African Music and Dance Performance August 22-23, 2014 na na na na na na $ 7,000.00 $ 4,500.00 Funds to be used toward media plan onlyCentral Coast Children's Choir Annual Concerts Dec. 13 & 14, 2014, May 9 & 10, 2015 na na $1,000 na $1,500 $ 1,314.00 $ 1,400.00 $ 1,000.00 Reduction based on sustainability track. Funds to be used advertising plan as outlined on the application. Civic Ballet 2014 Nutcracker Ballet December 12-14, 2014 na na na na $5,000 $ 6,571.00 $ 7,500.00 $ 4,500.00 Funds to be used advertising plan as outlined on the application. Funds not granted for the graphic design expense. Cuesta College Community Programs: Central Coast Writers' Conference 30th Anniversary Central Coast Writers' Conference September 19-20, 2014 $2,000 $2,000 $1,000 $2,500 $2,000 $ 1,270.00 $ 3,000.00 $ 3,000.00 Termed out but funding media plan due to the 30th yr anniverarsy Cuesta College Fine Arts Division Art Gallery Exhibitions ongoing na na na na na $ 2,190.00 $ 2,700.00 $ 1,650.00 Lack of completeness in application. Funds to be used toward media plan as outlined on the application. Ecologistics, Inc.Central Coast Bioneers Conference Oct. 24-25, 2014 na na $6,490 $9,050 $9,825 $ 5,782.00 $ 5,580.00 $ 4,000.00 Sustainability track. Funds to be used toward media plan. No funding for conference website. Foundation for San Luis Obispo County Public Libraries Literary Salon Sep. 19, 2014, Feb. 2015, May 2015 na na na na na na $ 8,935.00 $ 6,300.00 Funds to be used toward media plan. No funding for web page development. Foundation for the Performing Arts Center BravoSLO 2014 October 19, 2014 na na $3,750 $5,150 $5,600 $ 3,242.00 $ 4,000.00 $ 2,300.00 Sustainability track. Funds to be used toward prioritized media plan. Gay And Lesbian Alliance of the Central Coast (GALA)Central Coast Pride Week July 10-13, 2014 $5,800 $4,500 na $3,000 $2,000 na $ 5,200.00 $ 2,850.00 Final year of funding. Funds to be used toward prioritized media plan limted to print ads, posters, and flyers as outlined on the application. Jewish Community Center of San Luis Obispo (JCCSLO)Jewish Film Festival January 10-11, 2015 na na $1,871 $3,600 $3,600 $ 2,103.00 $ 4,099.00 $ 1,500.00 Fourth year funding - sustainablity track. Funds to be used toward prioritized Media Plan. Mozart Festival Association (dba Festival Mozaic)WinterMezzo Chamber Series November 2014 & March 2015 na na na na na na $ 10,000.00 $ - Termed Out: received funding for 8 years 05/06-12/13, no funding for 14/15 Opera of San Luis Obispo Aida: A City-Wide Arts Collaboration Oct. 11-12, 2014 na na $6,000 na na $ 5,257.00 $ 12,000.00 $ 6,440.00 Funding to be used toward prioritized media plan including countywide advertising as outlined on the application. Saint Andrew Greek Orthodox Church Evening in Greece September 6, 2014 na na na na na na $ 3,738.00 $ 2,904.00 Funding to be used toward Evenining in Greece event only and contingent event location move to SLO. Funding for advertising expenses only, not facility fees. No funding for greek festival- long term event no new compenentsSan Luis Obispo County Arts Council (dba ARTS Obispo)Children's Day in the Plaza with Passport to the Arts April 11, 2015 $1,500 $1,500 $1,000 $500 na na $ 7,500.00 $ 4,350.00 Funding to be used toward advertising & media plan only, as outlined on the application. San Luis Obispo Downtown Association Checkpoint Challenge March 21, 2015 $5,000 $5,000 $1,334 na $5,000 $ 2,190.00 $ 7,500.00 $ 4,000.00 Funding to be used toward advertising & media plan only. No funding for eventbrite, street team, or booth fee. SLO Early Music Consortium's New World Baroque Orchestra 10th Annual Community Concert November 30, 2014 na na na na na na $ 3,000.00 $ - The event does not take place in SLO. San Luis Obispo International Film Festival 2015 Festival March 11-15, 2015 $10,000 na applied applied applied $ 4,381.00 $ 10,000.00 $ 6,500.00 Funding to be used toward purchase of media and brochures rackcards, and posters as outlined on the appliaction. Planning services not covered by GIA San Luis Obispo Little Theatre 2014-15 Season ongoing $3,000 $4,500 na applied applied $ 4,381.00 $ 7,500.00 $ 4,400.00 Funding to be used toward prioritized media plan as outlined on the application. San Luis Obispo Museum of Art Taking Art Into the Community - Awakening Minds ongoing $9,500 $6,000 $4,000 $5,150 $2,000 $ 4,381.00 $ 5,000.00 $ 2,425.00 Funding for socail media plan and promotional packets. No funding to be dedicated to the video production. San Luis Obispo Soccer Club 26th Annual SLO Summer Classic Aug 2 & 3, 2014 na na na na $4,000 $ 3,504.00 $ 6,200.00 $ 3,200.00 Funding to be used toward marketing with the soccer assications and marketing posters/ rack cards as outlined on the the application. Software and website management not coverered by GIASan Luis Obispo Symphony Meet the Red Violin 1st week of Oct. 2014 na na $3,400 $4,450 $10,000 $ 4,381.00 $ 10,000.00 $ 3,000.00 Funding to be used toward radio promotions as outlined on the application. San Luis Obispo Vocal Arts Ensemble "Kick off to Tour" and Tour of Italy and Spain Concerts June 6 & 7, 2015, June 18-25, 2015 na na $3,000 na $6,000 $ 3,504.00 $ 4,400.00 $ 3,800.00 Funding to be used toward prioritized media plan as outlined on the application. Senior Volunteer Services/RSVP 6th Annual Giveaway Fundraising Raffle June 2 - August 29, 2014 na na na na na $ 1,139.00 $ 1,550.00 $ - Does not fit intent of GIATOR Productions ALTA week of November 10, 2014 na na na na na na $ 6,000.00 $ 3,500.00 Funding to be used toward prioritized media plan as outlined on the application. United Way of San Luis Obispo County Flavor of SLO May 3, 2015 na na na applied na $ 3,474.00 $ 5,021.00 $ 3,781.00 Funding to be used toward prioritized media plan as outlined on the application. $ 165,923 $ 90,000 0 2014-15 GIA Subcomittee Reccomendations Tourism Business Improvement District Meeting Minutes Wednesday, April 9, 2014 10 am at City Hall CALL TO ORDER: Chair Nipool Patel PRESENT: Patel, Pearce, Hutton, Walker, Westrope STAFF PRESENT: Lee Johnson, Economic Development Manager Call to Order at 10:00 am Public Comment: Sara Pontecchi of Smart shuttle introduced her company. She highlighted the airport shuttle, event transportation and other services. CONSENT AGENDA ACTION: Moved by Hutton/Walker to approve the consent agenda. Motion carried 5:0 PRESENTATIONS 1. CHAMBER QUARTERLY UPDATE Representatives from the Chamber presented the quarterly report for all activities performed by the Chamber. They shared quarterly highlights including visits to all TBID properties, distribution of 16,000 tear off maps to TBID hotels, the events promoted as well as the data on the phone line and hotel availability tracker. BUSINESS ITEMS 1. SELECT REPRESENTATIVE TO THE PCC The board members nominated Clint Pearce as the PCC representative from the TBID. ACTION: Moved by Westrope/ Hutton to appoint Clint Pearce to be the TBID representative to the PCC. Motion carried 5:0 2. 2014-2015 BUDGET TASK FORCE UPDATE The Board received a report from the budget task force. The Board directed staff to bring the budget recommendation back to the May meeting for approval. DRAFT Tourism Board Improvement District Minutes Page 2 Page 2 of 2 3. MARKETING AGENCY CONTRACT REVIEW The Board reviewed the MOA between BCA and StudioGood and reaffirmed their recommendation to the City Council. ACTION: Moved by Westrope/ Hutton to recommend to the City council to award the contract (Specification No. 91275) for tourism marketing services to BCA/StudioGood. Motion carried 5:0 4. SAVOR BAG DESIGN CONSIDERATION Rosetta presented the creative design concept for the for the SAVOR 2014 bag for the Board’s review and approval. The Board provided feedback that they wanted to use the green gussets and change one picture. 5. COUNTY WIDE TOURISM MARKETING DISTRICT PRESENTATION Stacie Jacob of Visit San Luis Obispo County updated the Board on the status of the Countywide TMD (Tourism Marketing District). Jacobs mentioned that the draft district management plan was being further reviewed and updated information would be available after the TMD taskforce meeting and the VSLOC Board meeting during the week of April 14. The Board discussed possibly providing a recommendation to the City Council during the upcoming study session. The TBID was not in a position to make a recommendation and also agreed that the TMD process had not progressed sufficiently to be presented to City Council in a study session. During public comment it was highlighted by John Conner that the City Council required that the TBID secure 2/3 of the hoteliers’ signatures to move ahead. Council person Kathy Smith highlighted concerns about the amount of bureaucracy being created with the current plans. (Board member Pearce left the room for the discussion) ACTION: The Board directed staff to provide an updated liaison list. The Board agreed to use the list to contact their respective hotels and perform an informal straw poll. The results are to be reported back to staff by April 21st. COMMITTEE COMMUNICATION HOTELIER UPDATE Nothing to report. PCC UPDATE Clint Pearce reviewed the minutes with the Board of the PCC’s February meeting. TOURISM PROGRAM UPDATE Lee Johnson reported that things were moving along and that Molly Cano the Tourism manager was expected to return from maternity leave at the end of April. Meeting adjourned at 11:38 am