HomeMy WebLinkAbout06-11-2014 PCC MinutesPromotional Coordinating Committee
Meeting Minutes
Wednesday, June 11, 2014
5:30 pm at City Hall
CALL TO ORDER: Chair Jill LeMieux
PRESENT: Cox, Franciskovich, Levi, Palazzo, Rizzo
STAFF PRESENT: Molly Cano, Tourism Manager
Meeting to order at 5:31 pm
CONSENT AGENDA
The committee discussed edits to the minutes due to spelling errors. The commissioners asked questions
on the Verdin report including if the Facebook advertisements were sponsored posts.
ACTION: Moved by Palazzo/Cox to approve the consent agenda with the spelling edits to the
minutes.
Motion carried 6:0
BUSINESS ITEMS
1. RSVP SENIOR SERVICES FUNDING REQUEST
The committee considered the funding request from RSVP Senior Services. RSVP presented the
committee with the request for $1100 for mostly to be used for the purchasing of ads to promote their
raffle in the New Times. The committee discussed that the new description of how the funds will be
used provided a clearer understanding of how the PCC would support the program. The committee
also asked questions to the organization representative about what the non-profit does for the
community.
ACTION: Moved by Rizzo/Cox to fund RSVP Senior Services at $1100 from the 2014-15 Events
Promotion budget line.
Motion carried 6:0
2. SLO HAPPENINGS PROGRAM RFP
The committee discussed the process for the upcoming SLO Happenings program RFP. The current
contract has exhausted the contract extensions and will expire at the end of December 2014. Staff
presented a recommended timeline on how to move the process forward over the next few months.
Based on the timeline on the work to be completed, the committee appointed a taskforce to work with
staff to write the RFP. The taskforce members are commissioners: Cox, Rizzo, Franciskovich. The
committee also provided the taskforce with direction to consider when writing the RFP. Direction to
the committee included:
• Explain that the value of the app is in the content that the app provides
• Set the budget at up to $32,000 for the first year based on the current funds earmarked in the
2014-15 Community Promotions budget for the PCC.
• Explore how the app can be comprehensive- connect with other event calendars to receive
event listings and/or feed the app listing to other calendars
• Explain outreach opportunities to promote the app to event organizers
Promotional Coordinating Committee Minutes
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• Include in the workscope the populating of the app with events
3. LOCAL SPECIAL EVENTS PARTNERSHIP PROCESS
The members of the Event Promotions Subcommittee presented the recommendations from the
subcommittee meeting for the new local special event sponsorship funding application process. The
committee discussed the amount to allocate from the budget that has been earmarked for Event
Promotion. The amount earmarked in the PCC’s 2014-15 budget for Events Promotion is $46,900
($48,000 minus the $1100 just allocated to RSVP). The committee reviewed the verbiage staff added
with the TBID’s direction to address the intention of events to keep their events located in San Luis
Obispo after they have termed out of receiving sponsorship funding.
ACTION: Moved by Palazzo/Rizzo for the PCC to approve the application and timeline.
Motion carried 6:0
ACTION: Moved by Cox/Levi for the PCC to allocate up to the amount earmarked within the
2014-15 PCC budget for Events Promotion.
Motion carried 6:0
Then the PCC reviewed and approved the resolution to adopt the events promotion application
process for annual consideration with the TBID.
4. GIA LIAISON ASSIGNMENTS
The committee reviewed the 2014-15 GIA recipient list and assigned committee liaisons.
COMMITTEE COMMUNICATION
GIA Report:
None.
TBID Report:
Staff updated the committee on the recent TBID meeting and reviewed the minutes included with the
agenda.
Tourism Program Update:
Molly Cano presented the Tourism Program update on the following topics:
-Visit California Receptive FAM May 19-24 was in SLO on Wednesday, 5/21. The visit was a success
and the participants were very responsive to the offerings SLO has for visitors. Staff will continue to
follow up with operators.
-With the transition to the new agency, the TBID will hold the first meeting with the new agencies on July
1 at 10:00 am at BCA office. During this meeting the TBID Board will review the strategy and discuss
the approach for the marketing initiatives within the new marketing contracting.
- Reminded the PCC that on 7/1 City Council would be reviewing the program plan for the 2014-15 for
approval including all contracts.
-Staff also reminded the PCC that on 6/17 City Council would be reviewing and approving the GIA grant
recommendations.
Meeting adjourned at 6:51 pm