HomeMy WebLinkAboutC3Report to City of SLO – TBID and PCC
Public Relations Contract
November 2016
Media/Community Relations
1. Coordinated and SLO City portion of press trip for Toronto Sun Managing Editor Kevin
Hann.
2. Pitched San Luis Obispo as an underrated travel destinations in the U.S to Toby Orton
with Oyster.com.
3. Worked with Visit San Luis Obispo County to build an itinerary for year’s Visit CA
Eureka Award winner.
4. Worked with Melanie Sutrathada, founder of LACB, to plan her upcoming trip to San
Luis Obispo.
5. Worked with Marie Salcido to identify new hotels, restaurants and activities in San Luis
Obispo for her upcoming Sunset Magazine article.
6. Hosted Andrea and Francesco, two travel + lifestyle content creators based in Milan, in
partnership with Visit California.
7. Pitched Bang the Drum, Tap It and Central Cost Brewing as ‘super dog-friendly
breweries’ to Rachel Travis with Dogster.
8. Pitched SLO Brew Lofts to be featured in an article about Bed and "Beverage" Hotels.
9. Pitched The Vineyard Team to Epicure and Culture to be featured in an article about
leaders & innovators in sustainability in the beverage industry.
10. Continued to work with the city, Barnett Cox & Associates and StudioGood on overall
tourism marketing campaign including the lodging loyalty program and working with City
sponsored events.
Report to City of SLO – TBID and PCC
Public Relations Contract
November 2016
Media Placements
1. Highway One | Junto al Pacífico
Article by Nora Vera in the Lugares, a travel Magazine based in Argentina, features her
time in San Luis Obispo which was hosted by the city.
Circulation/Audience: 50,000
Unique Visitors Per Month: 200,000
Report to City of SLO – TBID and PCC
Public Relations Contract
November 2016
2. 9 OF THE BEST FARMERS MARKETS IN CALIFORNIA
Matador Network article calls San Luis Obispo’s Thursday Farmers’ Market one of the
best in California.
Unique Visitors Per Month: 2,854,568
http://matadornetwork.com/life/9-best-farmers-markets-california/
3. Instagram posts from Italian duo hosted in partnership with Visit California
Andrea and Francesco, two travel + lifestyle content creators based in Milan were
hosted in SLO as part of their road trip with Visit California and posted to their stories
and Instagram profiles while here.
Total likes: 14,856
Total audience: 480,000 +
Estimated value of posts: $5,500
Report to City of SLO – TBID and PCC
Public Relations Contract
November 2016
4. We Went To The Happiest Town In The USA To Learn Its Secrets
BuzzFeed and TMobile collaborated on a sponsored article about visiting San Luis
Obispo and discovering what makes it the ‘happiest.’
BuzzFeed Unique Visitors Per Month: 18,496,383
https://www.buzzfeed.com/h2/fbaf/tmobile/we-went-to-the-happiest-town-in-the-us-to-
learn-their-secre?utm_term=.lsQ6M98Mr#.nlJMw5Pw6
5. 10 quirky destinations that every wanderer should discover
Travelocity blog highlights the Madonna Inn and a stay in the “ultra-glamorous hotel” as
the #2 quirky destination. The article was also covered by KSBY.
Unique Visitors Per Month: 208,330
http://www.ksby.com/story/33590619/central-coast-landmarks-make-list-of-quirkiest-
places
http://www.travelocity.com/inspire/10-quirky-u-s-destinations-every-wanderer-discover
Report to City of SLO – TBID and PCC
Public Relations Contract
November 2016
6. Visit L.A. and San Diego in One Weekend on Amtrak's Pacific Surfliner
Conde Nast Traveler mentions extending your train to trip to San Luis Obispo in their
article about the Pacific Surfliner.
Circulation/Audience: 809,987
Unique Visitors Per Month: 2,736,177
http://www.cntraveler.com/story/visit-la-and-san-diego-in-one-weekend-on-amtraks-
pacific-surfliner
7. Fall Trekking in the SLO Lane
November Dog Trekker newsletter features San Luis Obispo among other Central
Coast destinations where people and their pets can experience the ‘Endless summer.’
http://dogtrekker.com/Destination/san-luis-obispo-
city?utm_source=DogTrekker+Subscribers&utm_campaign=d0c0a93b78-
EMAIL_CAMPAIGN_2016_11_01&utm_medium=email&utm_term=0_cfbcc8db68-
d0c0a93b78-224679169
Report to City of SLO – TBID and PCC
Public Relations Contract
November 2016
8. Madonna Inn: Seasonal Celebratory Supping
NBC LA features the seasonal celebration at Madonna in their daily roundup of nearby
giveaways.
Unique Views: 2,013,481
http://www.nbclosangeles.com/blogs/worth-the-drive/Madonna-Inn-Seasonal-
Celebratory-Supping-399751681.html
9. You'll need reservations to ride Amtrak's Pacific Surfliner over Thanksgiving
holiday
LA Times article reminds people taking Amtrak along the California Coast to make a
reservation in advance of the trip.
Circulation/Audience: 458,785
Unique Visitors Per Month: 5.1 million
http://www.latimes.com/travel/deals/la-tr-thanksgiving-amtrak-pacific-surfliner-train-
20161107-story.html
Report to City of SLO – TBID and PCC
Public Relations Contract
November 2016
10. 2016 GREAT PLACES IN AMERICA AWARDS
The American Planning Association names Mission Plaza one of their three recipients
of the 2016 Great Places in California for 2016.
https://www.apacalifornia.org/events/awards-program/great-places-in-california/