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SLO HAPPENINGS MARKETING - MONTHLY REPORT
REPORT PERIOD: November 1 – 30, 2016
PROGRAM SUMMARY, SERVICES and RESULTS
Services Delivered: Promotional Mobile App Digital, Social, Content Marketing Strategies, Media Advertising Planning and Execution,
Content Planning and Execution, Creative / Graphical Design, App and Landing Page Design, and Video Production and Content.
Results Summary: Holiday activities are dominating the events and chilly fall temps with few outdoor events contributed to lower
numbers this month. We look forward to the new app feature rollout and promoting all added benefits to reinvigorate the users and to
entice old users back. Once final rollout is in the app stores, we will begin to solicit new reviews on this version. We slightly adjusted
ad spend so we have additional budget for rollout (approx. $100).
APP, CLICKS & CURATION PERFORMANCE – [ MO / MO (+/-) ]
Number of App Sessions: 2,236 (-611 / -21.46%)
Number of Active Users: 1,183 (-296 / -17.33%)
Number of App Downloads: / New Users: 323 (-52) / -13.87%)
Number of App Page Views: 11,610 (-4,122 / -26.20%)
Number of Submission Sessions: 147 (-30 / -16.95%)
Number of Submission Users: 74 (-9 / -10.84%)
Number of Splash Page Link Clicks: 17,947 (+198)
Number of Add Event Page Link Clicks: 195 (+1)
Number of Curated Events Entered / Posted: 74
MEDIA / ADVERTISING
Facebook / Instagram Ads People Reached Impressions Actions Taken CTR Budget
Engagement / Awareness / Clicks to Website 17,084 43,757 14,809 .59% $247.99
SOCIAL CHANNELS
The FreshBuzz team manages, curates and posts upcoming events, promotions and local information, provide
branded designs, timeline and digital app contests, connect and engage with the community users and event
planners, optimize the media campaigns and deliver provide quick response monitoring -- incrementally
growing all channels.
FACEBOOK October 2016 November 2016 +/-
Likes 22,325 22,290 -35-
TWITTER October 2016 November 2016 +/-
Tweets 1,089 1,139 +50
Following 2,440 2,452 +12
Followers 2,148 2,191 +43
Likes 118 119 +1
INSTAGRAM October 2016 November 2016 +/-
Posts 164 170 +6
Followers 2,591 2,709 +118
Following 1,283 1,362 +79