HomeMy WebLinkAbout07-11-2018 PCC Agenda Packet - Special MeetingCity of San Luis Obispo, Agenda, Promotional Coordinating Committee
Special Meeting
Wednesday, July 11, 2018
2:00 P.M. – 4:00 P.M.
Quality Suites Downtown San Luis Obispo
1631 Monterey Street, San Luis Obispo
The goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) improve the quality of
life available to all residents of and visitors to San Luis Obispo and (2) promote, in a manner consistent with
long-range community goals, the development of San Luis Obispo as a regional and tourist center.
CALL TO ORDER: Chair Zoya Dixon
PUBLIC COMMENT: Each speaker is limited to three minutes of public comment. At this time, you may
address the Committee on items that are not on the agenda but are of interest to the public and within the subject
matter jurisdiction of the Promotional Coordinating Commi ttee. The Committee may not discuss or take action
on issues that are not on the agenda other than to briefly respond to statements made or questions raised, or ask
staff to follow up on such issues.
CONSENT ITEMS
C.1 Minutes of the Meeting on June 13, 2018
C.2 2017-18 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid Support Report
C.5 Visitors Center Report
C.6 SLO Happenings Promotions Report
C.7 TOT Report
C.8 2018-19 Community Promotions Budget Report
PRESENTATIONS
1. SLO HAPPENINGS PROMOTION YEAR-END REPORT 15 mins
Representatives from SOLVE will present the 2017-18 year-end report for the SLO Happenings
Promotion contracted services for the PCC.
2. CHAMBER YEAR-END REPORT 15 mins
Representatives from the SLO Chamber will present the 201 7-18 year-end report for the contracted Visitor
Services, GIA Support and Public Relations efforts for the PCC.
BUSINESS ITEMS
1. GIA LIAISON ASSIGNMENTS 5 mins
The Committee will review the 2018-19 GIA recipient list and assign committee liaisons.
2. PCC STRATEGIC PLAN NEW INITIATIVE DISCUSSION 30 mins
The committee will continue the discussion for the development of the new program or initiative to be
implemented in 2018-19 based on the PCC Strategic Plan document.
PCC LIAISON REPORTS & COMMUNICATION
At this time Committee members make announcements, report on activities, refer to staff issues for study and
report back to the Committee at a subsequent meeting.
1. GIA UPDATE – LIAISON REPORT
2. TBID BOARD REPORT – TBID Minutes June 14, 2018
3. TOURISM PROGRAM UPDATE
ADJOURN.
POSTING STATEMENT: I, Chantal Burns, Tourism Coordinator, do hereby certify that on July 6, 2018 by 5:00 p.m., a
true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet access to agendas and
related material is available at www.slocity.org.
DRAFT Minutes – Promotional Coordinating Committee Meeting of June 13, 2018 Page 1
Minutes - DRAFT
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, June 13, 2018
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the Promotional Coordinating Committee was called to order on
Wednesday, June 13, 2018 at 5:34 p.m. in the Council Hearing Room, located at 990 Palm
Street, San Luis Obispo, California, by Chair Dixon.
ROLL CALL
Present: Committee Members Melissa Godsey (5:36), Dana Matteson, John Thomas, Matthew
Wilkins, Vice Chair Daniel Levi and Chair Zoya Dixon
Absent: Committee Members Diana Cozzi
Staff: Tourism Manager Molly Cano and Recording Secretary Kevin Christian.
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None
CONSENT AGENDA
ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECOND BY COMMITTEE
MEMBER WILKINS, CARRIED (5-0) to approve the Consent Agenda items C1 to C8.
C.1 Minutes of the Meeting on May 9, 2018
C.2 2017-18 Community Promotions Budget Report
C.3 Public Relations Report, May Activity
C.4 Grants-in-Aid (GIA) Support Report, May Activity
C.5 Visitors Center Report, May Activity
C.6 SLO Happenings Promotions Report, May Activity
C.7 Transit Occupancy Tax (TOT) Report
DRAFT Minutes – Promotional Coordinating Committee Meeting of June 13, 2018 Page 2
C.8 Special Meeting Minutes, May 16, 2018
PRESENTATIONS
1. SLO Chamber of Commerce Quarterly Report
Molly Kern, Chamber of Commerce Director of Communications and Business
Education, reviewed the business activity and public relations activities from the past
month.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
BUSINESS ITEMS
1. 2018-19 Contractor Work Scope & Agreement Terms
Tourism Manager Cano reviewed the 2018-19 contractor and partner work scopes,
explaining that City Council would provide final approval to the committee’s action at
their July 10, 2018 meeting
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER WILKINS, SECOND BY BOARD MEMBER
MATTESON, CARRIED 6-0, to approve the scope of work proposals for the Chamber of
Commerce marketing support services to the GIA program, and the Matchfire SLO Happenings
Phase-Out.
DRAFT Minutes – Promotional Coordinating Committee Meeting of June 13, 2018 Page 3
2. 2017-18 Final Budget Review
The committee reviewed the year end program budget for 2017-18 and discussed final
allocations.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER WILKINS, SECOND BY BOARD MEMBER
MATTESON, CARRIED 6-0, to earmark $ 2,000 of the available fund balance for a future
strategic plan update
3. PCC Strategic Plan New Initiative Discussion
Tourism Manager Cano reviewed the Framework for Developing the New
Project/Initiative criteria as listed in the PCC strategic plan.
The committee discussed research needs, potential issues and stakeholders, and focus
topics for the development of the new program. By consensus the Committee formed
three ad-hock groups to focus and report back on the discussed needs.
The Committee directed staff to compile a listing of questions discussed to be used in
their research.
Public Comments:
Molly Kern, Chamber of Commerce, suggested using the actual points from the
committee’s Strategic Plan framework for developing the project focus.
---End of Public Comments---
No action was taken on this item.
.
DRAFT Minutes – Promotional Coordinating Committee Meeting of June 13, 2018 Page 4
4. July PCC Meeting Schedule
The committee discussed conflicts with the regular July meeting date and possible
alternative options.
By consensus the committee decided to reschedule the July meeting to July 11, 2018 at
2:00 p.m. Following the meeting.
Public Comments:
None.
---End of Public Comments---
PCC LIAISON REPORTS AND COMMUNICATION
1. Grants In Aid (GIA) Update
No reports at this time.
2. TBID Board Report
Committee member and TBID Board member Wilkins reviewed the TBID marketing
research report presented at the July 11, 2018 meeting.
3. Tourism Program Update
Tourism Manager Cano provided a Tourism Program Update.
ADJOURNMENT
The meeting was adjourned at 6:55 p.m. The next meeting of the Promotional Coordinating
Committee will be a Special meeting and is scheduled for Wednesday, July 11, 2018 at 2:00
p.m., in the Utilities Department Conference Room, 879 Morro Street, San Luis Obispo,
California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2018
Community Promotions Budget 2017-18
Budget 2017-18 Amount
Budget 404,688$
2016-17 Encumbrances
Returned Funds (GIA)
Total Budget 404,688$
Expenditure Last Updated 7/6/2018
Expenditure Allocated Expended
Available
Balance Contractor
Grants-in-Aid Funding 100,000$ 100,000$ -$ GIA Recipients
Grants-in-Aid Promotional Support Contract 28,000$ 25,663$ Chamber of Commerce
Event Promotion Funding 40,000$ 39,500$ 500$ City Administration
SLO Happenings Program - Technology 8,000$ 8,000$ GFL
SLO Happenings Program - Promotion 30,000$ 29,071$ Solve
General Contract Services 5,649$ 5,550$ 99$
Visitors Center 112,600$ 103,213$ Chamber of Commerce
PR Contract 34,000$ 31,163$ Chamber of Commerce
Downtown Maps 8,750$ 8,750$ Chamber of Commerce
Support Cost 5,000$ 3,254$ 1,746$ City Administration
Strategic Plan Update 2,500$ 2,500$ Regenerate Group - Encumbered from ED
Administration 32,689$ 32,689$ -$ City Administration
Total 404,688$ 389,353$ 2,345$
Report to City of SLO – TBID and PCC
Public Relations Contract
June 2018
Media/Community Relations
1. Worked with Santa Barbara Seasons Magazine on editorial content and event
coverage for upcoming issues.
2. Continued planning press trips for Seattle based bloggers All things Kate and Style-
ish.
3. Pitched the Sunset Drive-In for inclusion in an Architectural Digest article about best
drive-in theaters in the nation.
4. Sent press release to outlets in the region about Summer events in San Luis Obispo.
5. Worked with Visit SLO Cal to coordinate SLO portion of press trip for the Scottish Sun.
6. Sent information and photos to CCTC for architectural attractions in San Luis Obispo for
inclusion in their PR pitches.
7. Pitched the following to Visit California for inclusion in their What’s New call for media
relations content:
a. Cider Bar
b. Nite Creamery
c. Rolld
d. History Center of San Luis Obispo County walking tours
e. Taste of SLO walking tours
f. Spike’s Pub renovation and expansion
g. Goshi renovation
h. SLODoCo expansion
8. Sent Visit SLO CAL the top five things to do in SLO for each of their ‘personas’ (Mom to
the Max, Cultured Class and Active Adventurer).
9. Worked with freelancer Nick Kontis, who visited SLO on a FAM trip a few years ago, on
an upcoming article about visiting the city.
10. Began working with a group from Google who will be visiting SLO in August, developing
itinerary suggestions to entice the 500 attendees to extend their trip.
11. Coordinated radio appearance for Molly Cano on KVEC to discuss ways for people to
experience SLO on a staycation or when they have friends and family visiting the area.
12. Drafted talking points for Molly Cano’s appearance on KSBY to discuss graduation
weekend.
13. Continued to work with the city, AMF and Matchfire on overall tourism marketing
campaign.
Report to City of SLO – TBID and PCC
Public Relations Contract
June 2018
Media Placements
Destination highlight
1. The Ultimate California Road Trip
Blogger Carly Rowena chronicles her California
road trip, including a stop in SLO hosted by the
city, which was part of her #LikeARoyal influencer
exchange with Visit California and Visit Brittan.
Unique Visitors Per Month: 27,000
2. The 25 Most Charming Drive-In Movie
Theaters Left in America
Architectural Digest includes the Sunset Drive-
in in their throwback round up of “quintessential
Americana” drive-ins in the country.
Unique Visitors Per Month: 1,500,000
3. Your 2018 airport summer survival guide:
What to know before you go
The LA Times tells readers “If you live in Ventura
County and are planning a trip to Phoenix or
Seattle, you might consider flying nonstop out of
San Luis Obispo… Compared with the
labyrinthine LAX, SLO is easy to navigate.”
Unique Visitors Per Month: 23,900,000
4. Two big luxury hotels are taking shape in
downtown SLO. Here's when they'll open
The Tribune updates locals on the progress of
Hotel San Luis Obispo and Hotel Serra in
downtown SLO.
Unique Visitors Per Month: 856,264
5. Top 5 quirkiest and wildest U.S. attractions
The Mercury News and East Bay Times include
Bubble Gum Alley in their round up of the
awesomely quirky places in the US.
Combined Unique Visitors Per Month:
8,960,000
Report to City of SLO – TBID and PCC
Public Relations Contract
June 2018
6. Staying at Madonna Inn in California
The Blonde Abroad shared her love of the
Madonna Inn calling it and SLO a “dream
destination… thanks to the amazing local artisan
culture and gorgeous landscape.”
Unique Visitors Per Month: 625,000
7. Top 10 Must-Do Stages Between San Diego
and San Francisco, The Pacific Road Trip
(translated)
French Buzzfeed-like site Topito suggests
readers stop in SLO to hike, visit galleries and see
Bubblegum Alley on their road trip.
8. 300 Top Weirdest Hotels & Resorts of the
World – Most Bizarre & Unusual World Hotels
Blogoramma includes the Madonna Inn in their
round up of most unusual hotels in the world.
Unique Visitors Per Month: 186,000
9. Graduation Weekend
KSBY interviews Molly Cano about the impact of
travelers on Cal Poly graduation weekend.
Unique Visitors Per Month: 193,299
Report to City of SLO – TBID and PCC
Public Relations Contract
June 2018
10. SLO summer fun then Staycations
Guest host Suzan Vaughn interviews Molly
Cano about ways for people to experience SLO
on a staycation or when they have friends and
family visiting the area on KVEC’s Dave
Congalton Show.
Events
11. San Luis Obispo Greek Festival
The SLO Greek Festival is included in a number
of articles including The Tribune and by blogger
and cookbook writer California Greek Girl.
Combined Unique Visitors Per Month: 875,000
12. Roll Out the Barrels
Santa Barbara Seasons and The Santa Maria
Times invites readers to celebrate Roll Out the
Barrels and Barrels in the Plaza at the 14th
annual event.
Combined Unique Visitors Per Month: 268,000
13. Music Without Borders
Festival Mozaic’s summer festival is included in
Classical Candor, a classical music blog.
Unique Visitors Per Month: 13,000
14. SLO Walking Tours
The History Center of SLO County debut of new
walking tours is picked up by The Tribune and
New Times.
Unique Visitors Per Month: 1,930,000
Report to City of SLO – TBID and PCC
Public Relations Contract
June 2018
15. The Central Coast Shakespeare Festival
Noozhawk covers the Central Coast
Shakespeare Festival, encouraging readers in
Santa Barbara to come to SLO for the event.
Unique Visitors Per Month: 161,000
16. Historic San Luis Obispo Adobe Becomes Hub
For Wine History
Santa Barbara Seasons writes about the Wine
History project of SLO County which is housed at
the Dallidet Adobe.
Unique Visitors Per Month: 32,000
17. Central Coast Renaissance Festival returns
this July
Paso Robles Daily News covers the Central
Coast Renaissance Festival, encouraging North
County readers to come to SLO for the event.
Unique Visitors Per Month: 31,000
Grants- in-Aid Marketing Support June 2018 Report
Organization Event VC PR SM EC MTG ST PC
Associated Quilt Guilds of the Central
Coast (AQGCC)Seven Sisters Quilt Show X X X
Cal Poly Corporation (for Cal Poly Arts)
Cal Poly Arts "Masters of American
Music" Series X X X X
Canzona Women's Ensemble
Canzona Women's Ensemble
Concerts X X
Central Coast Shakespeare Festival Shakespeare Under the Stars X X X X
Cuesta College Foundation Friends of the CPAC 7th Annual Gala X X X
Foundation for San Luis Obispo County
Public Libraries
Library Foundation Book & Author
Series X X X
History Revisited Central Coast Renaissance Festival X X X
Opera San Luis Obispo
Madama Butterfly: A Citywide Arts
Collaboration X X X X
Orchestra Novo Labor Day Weekend Pops Concert X X X X X
Performing Arts Center, San Luis Obispo Family Day at the PAC X X
San Luis Obispo Classical Academy An Evening of Story with Jim Wiess X X X
San Luis Obispo Little Theatre
Introducing the San Luis Obispo
Repertory Theatre X X X X
San Luis Obispo Railroad Museum
Central Coast Railroad Festival and Elf
Express X X X X
San Luis Obispo Soccer Club SLO Summer Classic - Girls Edition X
San Luis Obispo Soccer Club SLO Junior's Classic X
San Luis Obispo Vocal Arts Ensemble 2017-2018 Season X X X
SLO Downtown Association 42nd Annual Holiday Parade X X X
SLO Downtown Association Santa's House (25th Anniversary)X X X
SLO Downtown Association 22nd Annual Concerts in the Plaza X X X X
The Monday Clubhouse Conservancy Becoming Julia Morgan X X X X
United Way & Rotaract Flavors of SLO 2018 X X X X
Black is current month, gray is past work
21 Total; 21 served to date or in progress
VC- Dropped off materials for display in Visitor Center; brochures, posters, etc.
PR- Sent out Press Release
SM- Ran event through Social Media outlets
EC- Included in Event Calendar
MTG- Meet with Groups in person to offer public relations advice and support
ST- Sell Tickets for events through the Visitor Center
PC- In place of in person meeting, had phone call with group to discuss details.
Report to City of SLO – PCC
Visitor Services Contract
June 2018
Visitor Interaction
June
2017
May
2018
June
2018
Walk-ins 6,718 6,377 6,425
Farmers’ Market* n/a 500 2,000
Phone calls 445 544 544
Emails 422 489 489
*estimate without people counter
Visitor Center Highlights
• Hosted a Visitor Center Farmers’ booth every Thursday.
• Distributed GIA materials to all SLO City hotel properties.
• Enjoyed helping every single guest that came through our doors.
Demographic Snapshot
International travelers 624
Asia 1%
Africa 0%
Europe 33%
Australia/New Zealand 18%
United Kingdom 28%
North America 20%
South America 0%
Domestic travelers
(outside of CA.)
738
West 14%
West Coast 29%
East Coast 24%
Southw est 14%
Midw est 16%
South 3%
California travelers 1,988
Northern CA 27%
Southern CA 29%
Central Coast 38%
Central Valley 5%
Desert 1%
Calendar of Events
June
2018
July
2018
Events in calendar 325 224
o
SLO HAPPENINGS MARKETING - MONTHLY REPORT
REPORT PERIOD: June 1 - 30, 2018
PROGRAM SUMMARY, SERVICES and RESULTS
Full Services Delivered: Promotional Digital, Content and Social Marketing and Management Strategies, CMS & APP Management, Monitoring &
Entry, Media Advertising Design, Planning and Execution, Content Design, Planning and Execution, and Transition services.
Monthly Services Summary: Our final month of Q4 efforts dually focused on providing contracted promotional and marketing services, as well as the
planned 2018-19 transition shift to ShareSLO and the required actions including content, advertising and PCC/SLO Happenings assets delivery.
MEDIA / ADVERTISING
APP, CLICKS & CURATION PERFORMANCE – [ MO / MO (+/-) ]
• Number of App Downloads: 91 (-52 / -57%)
• Number of Users: 2,100 (+112 / +5%)
• Number of App Sessions: 3,654 (+16/+0.44%)
• Number of Submission Users: 154 (+5 / +3%)
• Number of Submission Sessions: 194 (-25 / -13%)
• Number of SLO Happening Splash Page clicks: 22,733 (+31 / +0.14%)
• Number of Add Event Page clicks: 249 (+8 / +3%)
• Number of Events Entered / Edited / Posted: 127
Facebook / Instagram Ads People Reached Impressions Actions Taken CTR Budget
Engagement / Awareness / Actions Taken 3,797 5,896 2,977 35.91% $100
SOCIAL CHANNELS
SOLVE manages, designs, curates and posts upcoming events, promotions and local information, executed branded design, timeline and
digital app contests, connect and engage with the community users and event planners, optimize the media campaigns and delive r
provide quick response monitoring -- incrementally growing all digital channels and user data.
FACEBOOK May 2018 June 2018 +/-
Likes 21,898 21,887 -11
Followers 21,607 21,601 -6
Video Views 2,213 1,155 -1,058
TWITTER May 2018 June 2018 +/-
Tweets 1,562 1,583 +21
Followers 2,814 2,971 +157
Following 2,960 2,807 -153
INSTAGRAM May 2018 June 2018 +/-
Posts 311 326 +15
Followers 3,858 3,871 +13
Following 2,831 2,829 -2
YOUTUBE May 2018 June 2018 +/-
Views 100 102 +2
TOT Comparison
2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 Change +/-2016-17 2017-18 Change +/-2016-17 2017-18 Change +/-2016-17 2017-18 Change +/-
July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 878,786$ 0.2%84.7 84.9 0.3 174.75 174.02 -0.4 148 147.82 -0.1
August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 733,970$ -4.1%82.5 76.6 -7.2 155.56 157.94 1.5 128.38 121.01 -5.7
September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 715,084$ 10.0%74.8 74.7 -0.02 151.1 158.01 4.6 113.08 118 4.4
October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 612,859$ -2.4%72.9 70.3 -3.4 146.18 146.93 0.5 106.51 103.31 -3.0
November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 519,193$ 4.4%66.3 66 -0.6 133.3 135.92 1.9 88.61 89.66 1.4
December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 479,813$ 10.3%58.9 61.5 4.4 123.58 129.11 4.5 72.52 79.39 9.1
January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,461$ 4.8%56.3 58 3.1 115.68 118.75 2.7 65.09 68.89 5.8
February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 502,476$ 14.3%61.7 69 11.9 128.66 134.06 4.2 79.35 92.5 16.6
March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,166$ 5.0%69.2 68.5 -0.09 131.26 139.88 6.6 90.79 95.85 5.6
April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 735,992$ 3.8%79.3 72.7 -8.3 150.01 149.73 0.6 114.02 103.25 -7.8
May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 587,227$ -9.0%71.9 69.7 -3.1 148.09 150.35 1.5 106.54 104.77 -1.7
June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 79 164.33 129.9
Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 6,758,028$ 71.46 70.17 143.54 144.97 103.57 102.22
7,294,000$
RevPAR
Figures from Smith Travel Research report
May- missing 4x TOT & 7x homestay
7/6/2018 Pending:
Occupancy ADR
Community Promotions Budget 2018-19
Budget 2018-19 Amount
Budget 403,386$
2017-18 Encumbrances
Returned Funds (GIA)
Total Budget 403,386$
Expenditure Last Updated 7/6/2018
Expenditure Allocated Expended
Available
Balance Contractor
Grants-in-Aid Funding 100,000$ GIA Recipients
Grants-in-Aid Promotional Support Contract 30,000$ Chamber of Commerce
Strategic Initiatives 50,000$
SLO Happenings Campaign 19,300$ Matchfire
General Contract Services 6,486$
Visitors Center 112,600$ Chamber of Commerce
PR Contract 34,000$ Chamber of Commerce
Downtown Maps 9,000$ Chamber of Commerce
Support Cost 5,000$ City Administration
Strategic Plan Update*2,000$ Requested Carryover
Administration 37,000$ City Administration
Total 403,386$ -$ -$
DRAFT Minutes – Tourism Business Improvement District Board Meeting of June 13, 2018 Page 1
Minutes - DRAFT
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, June 13, 2018
Tourism Business Improvement District Board
CALL TO ORDER
A Meeting of the Tourism Business Improvement District Board was called to order on
Wednesday, June 13, 2018 at 10:00 a.m. in the Council Hearing Room, located at 990 Palm
Street, San Luis Obispo, California, by Chair Skidmore.
ROLL CALL
Present: Board Members, Nipool Patel (10:03), Kimberly Walker, LeBren Young-Harris,
Vice Chair Matthew Wilkins and Chair Bruce Skidmore
Absent: Board Members Clint Pearce and Pragna Patel-Mueller
Staff: Tourism Manager Molly Cano, Tourism Coordinator Chantal Burns, and Recording
Secretary Kevin Christian
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None.
CONSENT AGENDA
ACTION: MOTION BY BOARD MEMBER HARRIS, SECOND BY BOARD MEMBER
WILKINS, CARRIED 4-0, to approve the Consent Calendar Items C1 through C6.
C1. Minutes of Meeting on Wednesday, May 9, 2018
C2. Smith Travel Report, May Activities
C3. Chamber Public Relations Report, May Activities
C4. AMF + Matchfire Marketing Report, May Activities
C5. Chamber of Commerce Guest Services Report, May Activities
C6. Transit Occupancy Tax (TOT) Report
DRAFT Minutes – Tourism Business Improvement District Board Meeting of June 13, 2018 Page 2
PRESENTATIONS
1. Marketing Agency Monthly Report
Board Member Nipool Patel arrived at this time.
Representatives from AMF Media Group + MatchFire reviewed their marketing
activities from the past month and responded to Board questions.
Public Comments:
None
---End of Public Comments---
No action was taken on this item
2. SLO Chamber of Commerce Quarterly Report
Molly Kern, Chamber of Commerce Director of Communications and Business
Education, reviewed the business activity and public relations activities from the past
month.
The Board discussed room occupancy rate for Cal Poly graduation weekend and
potential impact of the date change for the Pismo Beach Car show.
Public Comments:
None
---End of Public Comments---
No action was taken on this item
DRAFT Minutes – Tourism Business Improvement District Board Meeting of June 13, 2018 Page 3
BUSINESS ITEMS
1. Research Results
AMF representative Joe Denneny presented the consumer research study results
presenting key findings for where people have visited recently, reasons for San Luis
Obispo vacations, and what sources of travel information they use to inform their travel
decisions. Responded to Board questions.
The Board discussed study results concerning the reasons stated for not visiting San
Luis Obispo, along with the top attracted socio-economic market.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
2. 2018-19 Contractor Work Scope & Agreement Terms
Board Member Kimberly Walker departed at this time.
The Board reviewed the 2018-19 contractor and partner work scopes for approval.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER PATEL, SECOND BY BOARD MEMBER
WILKINS, CARRIED 4-0, to approve the contractor and partner work scopes as presented for
the Chamber of Commerce Guest Services, SLO Wine, and the California Hotel & Lodging
Association.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of June 13, 2018 Page 4
TBID LIAISON REPORTS & COMMUNICATIONS
1. Hotelier Update
No updates at this time.
2. Management Committee Update
Tourism Manger Cano reviewed the Minutes of the June 7, 2018 meeting, highlighting
the strategic partnership with the Camber of Commerce on ShareSLO.
3. Marketing Committee Update
Tourism Manger Cano reported on the Minutes of the June 6, 2018 Event Promotion
Sponsorship meeting, noting that applications are due by July 6, 2018.
4. Promotional Coordinating Committee (PCC) Update
Board Member Wilkins and Tourism Manger Cano reported on PCC event funding, the
creation of the Midstate Fair “window” display, SLO Happenings funding, and Grants
in Aid funding allocations.
5. Visit SLO Cal Update
Board Member Patel noted that they changed their marketing agency to Miles Media
Partnership, that two new board members were seated, and that Pismo Beach approved
of a short-term rental ordinance.
Tourism Manager Cano provided an update on the Advisory Committee, Tourism
Exchange, the Marketing Committee, and shared the “Year in Review” brochure and
the 2018-19 Marketing Plan.
6. Tourism Program Update
Tourism Manager Cano provided a Tourism Program Update.
ADJOURNMENT
The meeting was adjourned at 11:53 a.m. The next Regular meeting of the Tourism Business
Improvement District Board is scheduled for Wednesday, July 11, 2018 at 10:00 a.m., in the
Council Hearing Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/2017
DRAFT Minutes – Promotional Coordinating Committee Meeting of June 13, 2018 Page 1
Minutes - DRAFT
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, June 13, 2018
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the Promotional Coordinating Committee was called to order on
Wednesday, June 13, 2018 at 5:34 p.m. in the Council Hearing Room, located at 990 Palm
Street, San Luis Obispo, California, by Chair Dixon.
ROLL CALL
Present: Committee Members Melissa Godsey (5:36), Dana Matteson, John Thomas, Matthew
Wilkins, Vice Chair Daniel Levi and Chair Zoya Dixon
Absent: Committee Members Diana Cozzi
Staff: Tourism Manager Molly Cano and Recording Secretary Kevin Christian.
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None
CONSENT AGENDA
ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECOND BY COMMITTEE
MEMBER WILKINS, CARRIED (5-0) to approve the Consent Agenda items C1 to C8.
C.1 Minutes of the Meeting on May 9, 2018
C.2 2017-18 Community Promotions Budget Report
C.3 Public Relations Report, May Activity
C.4 Grants-in-Aid (GIA) Support Report, May Activity
C.5 Visitors Center Report, May Activity
C.6 SLO Happenings Promotions Report, May Activity
C.7 Transit Occupancy Tax (TOT) Report
DRAFT Minutes – Promotional Coordinating Committee Meeting of June 13, 2018 Page 2
C.8 Special Meeting Minutes, May 16, 2018
PRESENTATIONS
1. SLO Chamber of Commerce Quarterly Report
Molly Kern, Chamber of Commerce Director of Communications and Business
Education, reviewed the business activity and public relations activities from the past
month.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
BUSINESS ITEMS
1. 2018-19 Contractor Work Scope & Agreement Terms
Tourism Manager Cano reviewed the 2018-19 contractor and partner work scopes,
explaining that City Council would provide final approval to the committee’s action at
their July 10, 2018 meeting
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER WILKINS, SECOND BY BOARD MEMBER
MATTESON, CARRIED 6-0, to approve the scope of work proposals for the Chamber of
Commerce marketing support services to the GIA program, and the Matchfire SLO Happenings
Phase-Out.
DRAFT Minutes – Promotional Coordinating Committee Meeting of June 13, 2018 Page 3
2. 2017-18 Final Budget Review
The committee reviewed the year end program budget for 2017-18 and discussed final
allocations.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER WILKINS, SECOND BY BOARD MEMBER
MATTESON, CARRIED 6-0, to earmark $ 2,000 of the available fund balance for a future
strategic plan update
3. PCC Strategic Plan New Initiative Discussion
Tourism Manager Cano reviewed the Framework for Developing the New
Project/Initiative criteria as listed in the PCC strategic plan.
The committee discussed research needs, potential issues and stakeholders, and focus
topics for the development of the new program. By consensus the Committee formed
three ad-hock groups to focus and report back on the discussed needs.
The Committee directed staff to compile a listing of questions discussed to be used in
their research.
Public Comments:
Molly Kern, Chamber of Commerce, suggested using the actual points from the
committee’s Strategic Plan framework for developing the project focus.
---End of Public Comments---
No action was taken on this item.
.
DRAFT Minutes – Promotional Coordinating Committee Meeting of June 13, 2018 Page 4
4. July PCC Meeting Schedule
The committee discussed conflicts with the regular July meeting date and possible
alternative options.
By consensus the committee decided to reschedule the July meeting to July 11, 2018 at
2:00 p.m. Following the meeting.
Public Comments:
None.
---End of Public Comments---
PCC LIAISON REPORTS AND COMMUNICATION
1. Grants In Aid (GIA) Update
No reports at this time.
2. TBID Board Report
Committee member and TBID Board member Wilkins reviewed the TBID marketing
research report presented at the July 11, 2018 meeting.
3. Tourism Program Update
Tourism Manager Cano provided a Tourism Program Update.
ADJOURNMENT
The meeting was adjourned at 6:55 p.m. The next meeting of the Promotional Coordinating
Committee will be a Special meeting and is scheduled for Wednesday, July 11, 2018 at 2:00
p.m., in the Utilities Department Conference Room, 879 Morro Street, San Luis Obispo,
California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2018
Community Promotions Budget 2017-18
Budget 2017-18 Amount
Budget 404,688$
2016-17 Encumbrances
Returned Funds (GIA)
Total Budget 404,688$
Expenditure Last Updated 7/6/2018
Expenditure Allocated Expended
Available
Balance Contractor
Grants-in-Aid Funding 100,000$ 100,000$ -$ GIA Recipients
Grants-in-Aid Promotional Support Contract 28,000$ 25,663$ Chamber of Commerce
Event Promotion Funding 40,000$ 39,500$ 500$ City Administration
SLO Happenings Program - Technology 8,000$ 8,000$ GFL
SLO Happenings Program - Promotion 30,000$ 29,071$ Solve
General Contract Services 5,649$ 5,550$ 99$
Visitors Center 112,600$ 103,213$ Chamber of Commerce
PR Contract 34,000$ 31,163$ Chamber of Commerce
Downtown Maps 8,750$ 8,750$ Chamber of Commerce
Support Cost 5,000$ 3,254$ 1,746$ City Administration
Strategic Plan Update 2,500$ 2,500$ Regenerate Group - Encumbered from ED
Administration 32,689$ 32,689$ -$ City Administration
Total 404,688$ 389,353$ 2,345$
Report to City of SLO – TBID and PCC
Public Relations Contract
June 2018
Media/Community Relations
1. Worked with Santa Barbara Seasons Magazine on editorial content and event
coverage for upcoming issues.
2. Continued planning press trips for Seattle based bloggers All things Kate and Style-
ish.
3. Pitched the Sunset Drive-In for inclusion in an Architectural Digest article about best
drive-in theaters in the nation.
4. Sent press release to outlets in the region about Summer events in San Luis Obispo.
5. Worked with Visit SLO Cal to coordinate SLO portion of press trip for the Scottish Sun.
6. Sent information and photos to CCTC for architectural attractions in San Luis Obispo for
inclusion in their PR pitches.
7. Pitched the following to Visit California for inclusion in their What’s New call for media
relations content:
a. Cider Bar
b. Nite Creamery
c. Rolld
d. History Center of San Luis Obispo County walking tours
e. Taste of SLO walking tours
f. Spike’s Pub renovation and expansion
g. Goshi renovation
h. SLODoCo expansion
8. Sent Visit SLO CAL the top five things to do in SLO for each of their ‘personas’ (Mom to
the Max, Cultured Class and Active Adventurer).
9. Worked with freelancer Nick Kontis, who visited SLO on a FAM trip a few years ago, on
an upcoming article about visiting the city.
10. Began working with a group from Google who will be visiting SLO in August, developing
itinerary suggestions to entice the 500 attendees to extend their trip.
11. Coordinated radio appearance for Molly Cano on KVEC to discuss ways for people to
experience SLO on a staycation or when they have friends and family visiting the area.
12. Drafted talking points for Molly Cano’s appearance on KSBY to discuss graduation
weekend.
13. Continued to work with the city, AMF and Matchfire on overall tourism marketing
campaign.
Report to City of SLO – TBID and PCC
Public Relations Contract
June 2018
Media Placements
Destination highlight
1. The Ultimate California Road Trip
Blogger Carly Rowena chronicles her California
road trip, including a stop in SLO hosted by the
city, which was part of her #LikeARoyal influencer
exchange with Visit California and Visit Brittan.
Unique Visitors Per Month: 27,000
2. The 25 Most Charming Drive-In Movie
Theaters Left in America
Architectural Digest includes the Sunset Drive-
in in their throwback round up of “quintessential
Americana” drive-ins in the country.
Unique Visitors Per Month: 1,500,000
3. Your 2018 airport summer survival guide:
What to know before you go
The LA Times tells readers “If you live in Ventura
County and are planning a trip to Phoenix or
Seattle, you might consider flying nonstop out of
San Luis Obispo… Compared with the
labyrinthine LAX, SLO is easy to navigate.”
Unique Visitors Per Month: 23,900,000
4. Two big luxury hotels are taking shape in
downtown SLO. Here's when they'll open
The Tribune updates locals on the progress of
Hotel San Luis Obispo and Hotel Serra in
downtown SLO.
Unique Visitors Per Month: 856,264
5. Top 5 quirkiest and wildest U.S. attractions
The Mercury News and East Bay Times include
Bubble Gum Alley in their round up of the
awesomely quirky places in the US.
Combined Unique Visitors Per Month:
8,960,000
Report to City of SLO – TBID and PCC
Public Relations Contract
June 2018
6. Staying at Madonna Inn in California
The Blonde Abroad shared her love of the
Madonna Inn calling it and SLO a “dream
destination… thanks to the amazing local artisan
culture and gorgeous landscape.”
Unique Visitors Per Month: 625,000
7. Top 10 Must-Do Stages Between San Diego
and San Francisco, The Pacific Road Trip
(translated)
French Buzzfeed-like site Topito suggests
readers stop in SLO to hike, visit galleries and see
Bubblegum Alley on their road trip.
8. 300 Top Weirdest Hotels & Resorts of the
World – Most Bizarre & Unusual World Hotels
Blogoramma includes the Madonna Inn in their
round up of most unusual hotels in the world.
Unique Visitors Per Month: 186,000
9. Graduation Weekend
KSBY interviews Molly Cano about the impact of
travelers on Cal Poly graduation weekend.
Unique Visitors Per Month: 193,299
Report to City of SLO – TBID and PCC
Public Relations Contract
June 2018
10. SLO summer fun then Staycations
Guest host Suzan Vaughn interviews Molly
Cano about ways for people to experience SLO
on a staycation or when they have friends and
family visiting the area on KVEC’s Dave
Congalton Show.
Events
11. San Luis Obispo Greek Festival
The SLO Greek Festival is included in a number
of articles including The Tribune and by blogger
and cookbook writer California Greek Girl.
Combined Unique Visitors Per Month: 875,000
12. Roll Out the Barrels
Santa Barbara Seasons and The Santa Maria
Times invites readers to celebrate Roll Out the
Barrels and Barrels in the Plaza at the 14th
annual event.
Combined Unique Visitors Per Month: 268,000
13. Music Without Borders
Festival Mozaic’s summer festival is included in
Classical Candor, a classical music blog.
Unique Visitors Per Month: 13,000
14. SLO Walking Tours
The History Center of SLO County debut of new
walking tours is picked up by The Tribune and
New Times.
Unique Visitors Per Month: 1,930,000
Report to City of SLO – TBID and PCC
Public Relations Contract
June 2018
15. The Central Coast Shakespeare Festival
Noozhawk covers the Central Coast
Shakespeare Festival, encouraging readers in
Santa Barbara to come to SLO for the event.
Unique Visitors Per Month: 161,000
16. Historic San Luis Obispo Adobe Becomes Hub
For Wine History
Santa Barbara Seasons writes about the Wine
History project of SLO County which is housed at
the Dallidet Adobe.
Unique Visitors Per Month: 32,000
17. Central Coast Renaissance Festival returns
this July
Paso Robles Daily News covers the Central
Coast Renaissance Festival, encouraging North
County readers to come to SLO for the event.
Unique Visitors Per Month: 31,000
Grants- in-Aid Marketing Support June 2018 Report
Organization Event VC PR SM EC MTG ST PC
Associated Quilt Guilds of the Central
Coast (AQGCC)Seven Sisters Quilt Show X X X
Cal Poly Corporation (for Cal Poly Arts)
Cal Poly Arts "Masters of American
Music" Series X X X X
Canzona Women's Ensemble
Canzona Women's Ensemble
Concerts X X
Central Coast Shakespeare Festival Shakespeare Under the Stars X X X X
Cuesta College Foundation Friends of the CPAC 7th Annual Gala X X X
Foundation for San Luis Obispo County
Public Libraries
Library Foundation Book & Author
Series X X X
History Revisited Central Coast Renaissance Festival X X X
Opera San Luis Obispo
Madama Butterfly: A Citywide Arts
Collaboration X X X X
Orchestra Novo Labor Day Weekend Pops Concert X X X X X
Performing Arts Center, San Luis Obispo Family Day at the PAC X X
San Luis Obispo Classical Academy An Evening of Story with Jim Wiess X X X
San Luis Obispo Little Theatre
Introducing the San Luis Obispo
Repertory Theatre X X X X
San Luis Obispo Railroad Museum
Central Coast Railroad Festival and Elf
Express X X X X
San Luis Obispo Soccer Club SLO Summer Classic - Girls Edition X
San Luis Obispo Soccer Club SLO Junior's Classic X
San Luis Obispo Vocal Arts Ensemble 2017-2018 Season X X X
SLO Downtown Association 42nd Annual Holiday Parade X X X
SLO Downtown Association Santa's House (25th Anniversary)X X X
SLO Downtown Association 22nd Annual Concerts in the Plaza X X X X
The Monday Clubhouse Conservancy Becoming Julia Morgan X X X X
United Way & Rotaract Flavors of SLO 2018 X X X X
Black is current month, gray is past work
21 Total; 21 served to date or in progress
VC- Dropped off materials for display in Visitor Center; brochures, posters, etc.
PR- Sent out Press Release
SM- Ran event through Social Media outlets
EC- Included in Event Calendar
MTG- Meet with Groups in person to offer public relations advice and support
ST- Sell Tickets for events through the Visitor Center
PC- In place of in person meeting, had phone call with group to discuss details.
Report to City of SLO – PCC
Visitor Services Contract
June 2018
Visitor Interaction
June
2017
May
2018
June
2018
Walk-ins 6,718 6,377 6,425
Farmers’ Market* n/a 500 2,000
Phone calls 445 544 544
Emails 422 489 489
*estimate without people counter
Visitor Center Highlights
• Hosted a Visitor Center Farmers’ booth every Thursday.
• Distributed GIA materials to all SLO City hotel properties.
• Enjoyed helping every single guest that came through our doors.
Demographic Snapshot
International travelers 624
Asia 1%
Africa 0%
Europe 33%
Australia/New Zealand 18%
United Kingdom 28%
North America 20%
South America 0%
Domestic travelers
(outside of CA.)
738
West 14%
West Coast 29%
East Coast 24%
Southw est 14%
Midw est 16%
South 3%
California travelers 1,988
Northern CA 27%
Southern CA 29%
Central Coast 38%
Central Valley 5%
Desert 1%
Calendar of Events
June
2018
July
2018
Events in calendar 325 224
o
SLO HAPPENINGS MARKETING - MONTHLY REPORT
REPORT PERIOD: June 1 - 30, 2018
PROGRAM SUMMARY, SERVICES and RESULTS
Full Services Delivered: Promotional Digital, Content and Social Marketing and Management Strategies, CMS & APP Management, Monitoring &
Entry, Media Advertising Design, Planning and Execution, Content Design, Planning and Execution, and Transition services.
Monthly Services Summary: Our final month of Q4 efforts dually focused on providing contracted promotional and marketing services, as well as the
planned 2018-19 transition shift to ShareSLO and the required actions including content, advertising and PCC/SLO Happenings assets delivery.
MEDIA / ADVERTISING
APP, CLICKS & CURATION PERFORMANCE – [ MO / MO (+/-) ]
• Number of App Downloads: 91 (-52 / -57%)
• Number of Users: 2,100 (+112 / +5%)
• Number of App Sessions: 3,654 (+16/+0.44%)
• Number of Submission Users: 154 (+5 / +3%)
• Number of Submission Sessions: 194 (-25 / -13%)
• Number of SLO Happening Splash Page clicks: 22,733 (+31 / +0.14%)
• Number of Add Event Page clicks: 249 (+8 / +3%)
• Number of Events Entered / Edited / Posted: 127
Facebook / Instagram Ads People Reached Impressions Actions Taken CTR Budget
Engagement / Awareness / Actions Taken 3,797 5,896 2,977 35.91% $100
SOCIAL CHANNELS
SOLVE manages, designs, curates and posts upcoming events, promotions and local information, executed branded design, timeline and
digital app contests, connect and engage with the community users and event planners, optimize the media campaigns and delive r
provide quick response monitoring -- incrementally growing all digital channels and user data.
FACEBOOK May 2018 June 2018 +/-
Likes 21,898 21,887 -11
Followers 21,607 21,601 -6
Video Views 2,213 1,155 -1,058
TWITTER May 2018 June 2018 +/-
Tweets 1,562 1,583 +21
Followers 2,814 2,971 +157
Following 2,960 2,807 -153
INSTAGRAM May 2018 June 2018 +/-
Posts 311 326 +15
Followers 3,858 3,871 +13
Following 2,831 2,829 -2
YOUTUBE May 2018 June 2018 +/-
Views 100 102 +2
TOT Comparison
2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 Change +/-2016-17 2017-18 Change +/-2016-17 2017-18 Change +/-2016-17 2017-18 Change +/-
July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 878,786$ 0.2%84.7 84.9 0.3 174.75 174.02 -0.4 148 147.82 -0.1
August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 733,970$ -4.1%82.5 76.6 -7.2 155.56 157.94 1.5 128.38 121.01 -5.7
September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 715,084$ 10.0%74.8 74.7 -0.02 151.1 158.01 4.6 113.08 118 4.4
October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 612,859$ -2.4%72.9 70.3 -3.4 146.18 146.93 0.5 106.51 103.31 -3.0
November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 519,193$ 4.4%66.3 66 -0.6 133.3 135.92 1.9 88.61 89.66 1.4
December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 479,813$ 10.3%58.9 61.5 4.4 123.58 129.11 4.5 72.52 79.39 9.1
January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,461$ 4.8%56.3 58 3.1 115.68 118.75 2.7 65.09 68.89 5.8
February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 502,476$ 14.3%61.7 69 11.9 128.66 134.06 4.2 79.35 92.5 16.6
March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,166$ 5.0%69.2 68.5 -0.09 131.26 139.88 6.6 90.79 95.85 5.6
April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 735,992$ 3.8%79.3 72.7 -8.3 150.01 149.73 0.6 114.02 103.25 -7.8
May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 587,227$ -9.0%71.9 69.7 -3.1 148.09 150.35 1.5 106.54 104.77 -1.7
June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 79 164.33 129.9
Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 6,758,028$ 71.46 70.17 143.54 144.97 103.57 102.22
7,294,000$
RevPAR
Figures from Smith Travel Research report
May- missing 4x TOT & 7x homestay
7/6/2018 Pending:
Occupancy ADR
Community Promotions Budget 2018-19
Budget 2018-19 Amount
Budget 403,386$
2017-18 Encumbrances
Returned Funds (GIA)
Total Budget 403,386$
Expenditure Last Updated 7/6/2018
Expenditure Allocated Expended
Available
Balance Contractor
Grants-in-Aid Funding 100,000$ GIA Recipients
Grants-in-Aid Promotional Support Contract 30,000$ Chamber of Commerce
Strategic Initiatives 50,000$
SLO Happenings Campaign 19,300$ Matchfire
General Contract Services 6,486$
Visitors Center 112,600$ Chamber of Commerce
PR Contract 34,000$ Chamber of Commerce
Downtown Maps 9,000$ Chamber of Commerce
Support Cost 5,000$ City Administration
Strategic Plan Update*2,000$ Requested Carryover
Administration 37,000$ City Administration
Total 403,386$ -$ -$
DRAFT Minutes – Tourism Business Improvement District Board Meeting of June 13, 2018 Page 1
Minutes - DRAFT
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, June 13, 2018
Tourism Business Improvement District Board
CALL TO ORDER
A Meeting of the Tourism Business Improvement District Board was called to order on
Wednesday, June 13, 2018 at 10:00 a.m. in the Council Hearing Room, located at 990 Palm
Street, San Luis Obispo, California, by Chair Skidmore.
ROLL CALL
Present: Board Members, Nipool Patel (10:03), Kimberly Walker, LeBren Young-Harris,
Vice Chair Matthew Wilkins and Chair Bruce Skidmore
Absent: Board Members Clint Pearce and Pragna Patel-Mueller
Staff: Tourism Manager Molly Cano, Tourism Coordinator Chantal Burns, and Recording
Secretary Kevin Christian
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None.
CONSENT AGENDA
ACTION: MOTION BY BOARD MEMBER HARRIS, SECOND BY BOARD MEMBER
WILKINS, CARRIED 4-0, to approve the Consent Calendar Items C1 through C6.
C1. Minutes of Meeting on Wednesday, May 9, 2018
C2. Smith Travel Report, May Activities
C3. Chamber Public Relations Report, May Activities
C4. AMF + Matchfire Marketing Report, May Activities
C5. Chamber of Commerce Guest Services Report, May Activities
C6. Transit Occupancy Tax (TOT) Report
DRAFT Minutes – Tourism Business Improvement District Board Meeting of June 13, 2018 Page 2
PRESENTATIONS
1. Marketing Agency Monthly Report
Board Member Nipool Patel arrived at this time.
Representatives from AMF Media Group + MatchFire reviewed their marketing
activities from the past month and responded to Board questions.
Public Comments:
None
---End of Public Comments---
No action was taken on this item
2. SLO Chamber of Commerce Quarterly Report
Molly Kern, Chamber of Commerce Director of Communications and Business
Education, reviewed the business activity and public relations activities from the past
month.
The Board discussed room occupancy rate for Cal Poly graduation weekend and
potential impact of the date change for the Pismo Beach Car show.
Public Comments:
None
---End of Public Comments---
No action was taken on this item
DRAFT Minutes – Tourism Business Improvement District Board Meeting of June 13, 2018 Page 3
BUSINESS ITEMS
1. Research Results
AMF representative Joe Denneny presented the consumer research study results
presenting key findings for where people have visited recently, reasons for San Luis
Obispo vacations, and what sources of travel information they use to inform their travel
decisions. Responded to Board questions.
The Board discussed study results concerning the reasons stated for not visiting San
Luis Obispo, along with the top attracted socio-economic market.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
2. 2018-19 Contractor Work Scope & Agreement Terms
Board Member Kimberly Walker departed at this time.
The Board reviewed the 2018-19 contractor and partner work scopes for approval.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER PATEL, SECOND BY BOARD MEMBER
WILKINS, CARRIED 4-0, to approve the contractor and partner work scopes as presented for
the Chamber of Commerce Guest Services, SLO Wine, and the California Hotel & Lodging
Association.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of June 13, 2018 Page 4
TBID LIAISON REPORTS & COMMUNICATIONS
1. Hotelier Update
No updates at this time.
2. Management Committee Update
Tourism Manger Cano reviewed the Minutes of the June 7, 2018 meeting, highlighting
the strategic partnership with the Camber of Commerce on ShareSLO.
3. Marketing Committee Update
Tourism Manger Cano reported on the Minutes of the June 6, 2018 Event Promotion
Sponsorship meeting, noting that applications are due by July 6, 2018.
4. Promotional Coordinating Committee (PCC) Update
Board Member Wilkins and Tourism Manger Cano reported on PCC event funding, the
creation of the Midstate Fair “window” display, SLO Happenings funding, and Grants
in Aid funding allocations.
5. Visit SLO Cal Update
Board Member Patel noted that they changed their marketing agency to Miles Media
Partnership, that two new board members were seated, and that Pismo Beach approved
of a short-term rental ordinance.
Tourism Manager Cano provided an update on the Advisory Committee, Tourism
Exchange, the Marketing Committee, and shared the “Year in Review” brochure and
the 2018-19 Marketing Plan.
6. Tourism Program Update
Tourism Manager Cano provided a Tourism Program Update.
ADJOURNMENT
The meeting was adjourned at 11:53 a.m. The next Regular meeting of the Tourism Business
Improvement District Board is scheduled for Wednesday, July 11, 2018 at 10:00 a.m., in the
Council Hearing Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/2017