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SLO HAPPENINGS MARKETING - MONTHLY REPORT
REPORT PERIOD: June 1 – 30, 2016
PROGRAM SERVICES & RESULTS SUMMARY
Services Delivered: Promotional Mobile App Digital, Social, Content Marketing Strategies, Media Advertsiing Planning and Execution,
Content Planning and Execution, Creative Design, App and Page Design, and Video Production & Editing.
Results Summary: We are seeing robust results overall with our integrated strategies and execution. User numbers remain high and
they continue to both use and share the app, resulting in steady results across all data points. Please note that the FY ad budget was
not fully spent, and therefore the balance was applied to final June ad budget.
APP, CLICKS & CURATION PERFORMANCE – [ MO / MO (+/-) ]
Number of App Sessions: 4,314 (+455)
Number of Active Users: 2,185 (+245)
Number of App Downloads: / New Users: 1,024 (+317)
Number of App Page Views: 24,067 (+3,311)
Number of Submission Sessions: 256 (-5)
Number of Submission Users: 136 (-42)
Number of Splash Page Link Clicks: 15,723 (+767)
Number of Add Event Page Link Clicks: 152 (+12)
Number of Curated Events Entered: 94 (+4)
MEDIA / ADVERTISING
OUTLET: Facebook/Instagram Ads People Reached Impressions Actions Taken CTR Budget
Engagement / Awareness / Clicks to Website 113,866 423,730 72,610 .70% $1,861.10
SOCIAL CHANNELS
We post upcoming events, promotions and local information, provide branded designs, timeline and app-based
contests, connect and engage with the community users and event planners, optimize the ad campaigns and
deliver provide quick response monitoring-- incrementally growing all channels.
FACEBOOK May 2016 June 2016 +/-
Likes 22,129 22,302 173
TWITTER May 2016 June 2016 +/-
Tweets 873 889 +17
Following 2,333 2,466 +133
Followers 1,810 1,944 +134
INSTAGRAM May 2016 June 2016 +/-
Posts 110 123 +13
Followers 1,578 1,785 +207
Following 659 680 +21
EMAILS May 2016 June 2016 +/-
EMAILS n/a n/a -