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City of San Luis Obispo – Promotional Coordinating Committee (PCC)
Strategic Plan Scope of Work
The City of San Luis Obispo’s Promotional Coordinating Committee (PCC) is seeking consultant services
to assist in the development of a comprehensive strategic plan for the community promotions program.
The plan will include an updated mission, vision, and goals for the committee, along with overarching
strategies to guide the committee work for the next (3 or 4) years.
Background:
In June 1970, City Council authorized the appointment of a promotional coordinating committee to
make recommendations to the City Council regarding allocation of promotional funds. Over the past
four and a half decades, the Promotional Coordinating Committee (PCC) has evolved in its role. Under its
current purpose, the PCC advises the Council in working to improve the quality of life for all City
residents and our visitors. The Committee recommends projects to help promote the City as a regional
trade, recreation, and tourist center, consistent with community goals.
Topics of Discussion:
The focus of the Strategic Plan is to assist the PCC in addressing and resolving the questions outlined
below.
• What is the PCC’s unique role and purpose as an advisory body to City Council?
• What is PCC’s responsibility to the community?
• What is PCC’s responsibility to visitors?
• What does PCC do in collaboration with TBID?
• What does PCC do independent of TBID?
• How can PCC be better positioned to improve or develop projects to support the community?
Scope:
The PCC is seeking an experienced, professional facilitator to perform the following, in collaboration
with the PCC, city staff, Council Liaisons, various contractors and relevant constituents as needed:
• Facilitate the strategic planning process and retreat style workshop using a methodology
effective for a government advisory body.
• Assist the PCC in addressing the questions outlined in a strategic process.
• Update mission statement, establish PCC’s vision, and define long term program strategies.
Targeted Timeline:
• Release date for proposal outreach: August 15, 2016
• Proposal responses due: September 2, 2016
• PCC Review and Selection: September 14, 2016
• Targeted Retreat Date: October 2016
• Strategic Plan Presentation to PCC: November 2016
Proposal Requirements:
Proposals must include the following elements:
• A cover letter providing a brief description of the firm or individual, name, address of consultant,
telephone number, e-mail and fax of principal contact person.
• Executive summary of the highlights of the proposal, which should not exceed one page in
length, but convey the facilitator understands the purpose and expected outcomes of this
project.
• A list of key personnel who would be involved in the process, with a description of their
backgrounds and areas of expertise.
• A summary of the consultant’s qualifications and relevant experience. The PCC seeks a facilitator
who has considerable experience in the development of strategic plans. The facilitator must also
possess knowledge government advisory body and functions.
• A work plan that contains a description of the methodology, tasks, timeline, and an estimate of
the amount of time that would be spent on the project.
• A project budget which includes consulting costs, clerical costs, and data analysis costs. Indicate
a “not to exceed” total cost.
• References. Contact information for at least three organizations for which the facilitator has
provided strategic planning services.
Selection Criteria:
The proposals will be reviewed and evaluated by the PCC. Criteria for evaluation will include:
• Responsiveness of the written proposal to the purpose and scope of the project.
• Demonstrated knowledge, skills, and experience in conducting strategic planning projects
• Methodology for carrying out tasks in the scope of work.
• Proposed fees.
• Satisfactory performance record.
• Ability to meet deadlines and operate within budget.
• Excellent and concise written and oral communications skills.
The responding consultants bear sole risk and responsibility for costs incurred in the preparation. The
City of San Luis Obispo will not reimburse costs of preparing the responses. All information submitted
will become public record.
Submission:
Proposals should be submitted electronically to Molly Cano, Tourism Manager, no later than 5:00 pm on
Friday, September 2, 2016. Email submission to: mcano@slocity.org
Budget:
Not to exceed $5,000 inclusive.
Staff Contact:
Molly Cano, Tourism Manager
805)781-7165
mcano@slocity.org