HomeMy WebLinkAboutC3Report to City of SLO – TBID and PCC
Public Relations Contract
July 2016
Media/Community Relations
1. Met with and coordinated San Luis Obispo portion of the trip for Tim Richards, a writer
with Fairfax Traveller who was on assignment writing about a train trip from San Diego
to San Luis Obispo.
2. Continued coordinating press trip for writer and photographer with Revista Lugares, an
Argentinean travel magazine, this August.
3. Began coordination arts focused FAM for September to highlight the city of San Luis
Obispo’s participation in Cow Parade.
4. Provided images of PokéStops for use in the LA Times story on destinations using
Pokémon Go.
5. Worked with Travel, Wine & Dine, a weekly travel segment on KTLA, to feature San
Luis Obispo in an upcoming segment.
6. Pitched San Luis Obispo as the perfect weekend getaway from LA to Laurel House with
LA Yoga.
7. Pitched San Luis Obispo to Visit California for their round up of Hidden/Unexpected
Luxury in California.
8. Pitched the following ideas to Visit California for their round up of Best/Biggest/Oldest
for Dining, Shopping & Lodging:
a. Madonna Inn
b. Late Night at the SLO Children’s Museum
c. Downtown SLO – Farmers’ Market
d. Mission San Luis Obispo de Tolosa
9. Pitched the following ideas to Visit California for their round up of top Cultural/Insider
Outdoor Experiences:
a) History Center Podcast Tour
b) Art After Dark
10. Continued to work with the city, Barnett Cox & Associates and StudioGood on overall
tourism marketing campaign.
Report to City of SLO – TBID and PCC
Public Relations Contract
July 2016
Media Placements
1. United States of Sweet | San Luis Obispo
Sweet, a Snapchat Discover brand and digital outlet, features San Luis Obispo in their
‘United States of Sweet’ series. This included a full San Luis Obispo takeover of their
Discover channel for a day as well as permanent articles on their site.
Unique Visitors Per Month (website): 2,372,500
Daily active users (Discover channel, self-reported): 100,000,000
http://www.wearesweet.co/culture/travel/news/a729/48-hours-in-san-luis-obispo-sweet-
style/
http://www.wearesweet.co/culture/food/news/a732/the-cure-to-cocktail-boredom/
http://www.wearesweet.co/beauty/products-places/a731/mustache-pete-to-the-rescue/
http://www.wearesweet.co/culture/art-design/a730/your-home-is-about-to-get-a-little-
funky/
2. A Coastal California Road Trip
Gwyneth Paltrow’s lifestyle site, Goop, features a stop in San Luis Obispo along the
California coast road trip.
http://goop.com/a-coastal-california-road-trip/
Unique Visitors Per Month: 928,144
Report to City of SLO – TBID and PCC
Public Relations Contract
July 2016
3. #ChicEats: A Complete Guide to the Best Wine Regions Across the US
StyleCaster highlights San Luis Obispo within the Central Coast wine region,
specifically Kynsi Winery, in their roundup of best US wine regtions.
http://stylecaster.com/best-us-wine-regions/
Unique Visitors Per Month: 1,380,198
4. All Aboard: 11 Affordable, Scenic Railroad Trips
MSN and Cheapism describe San Luis Obispo ‘among the region’s most intriguing
cities’ along the Amtrak Pacific Surfliner train rout.
http://www.cheapism.com/blog/scenic-train-journeys-14077/#image=9
Unique Visitors Per Month: 29,397
http://www.msn.com/en-us/travel/tripideas/all-aboard-11-affordable-scenic-railroad-
trips/ss-BBu04rI#image=9
Unique Visitors Per Month: 342,561
Report to City of SLO – TBID and PCC
Public Relations Contract
July 2016
5. The World's weirdest attractions now count a sleepy Oxfordshire suburb among
their number
UK based publication, The Daily Mirror, highlights bubblegum alley among the W orld’s
weirdest attractions.
http://www.mirror.co.uk/news/world-news/worlds-weirdest-attractions-now-count-
8375147
6. An Instagrammer's Guide to California
Visit California includes Bubblegum Alley as one of the best places in the state for
Instagrammers to get the perfect picture.
http://media.visitcalifornia.com/Story-Development/Story-Ideas/Story-
Idea/?id=106755#sthash.vMZyjlDQ.dpbs
Report to City of SLO – TBID and PCC
Public Relations Contract
July 2016
7. California’s Hottest New Beercation Destination: SLO Brew
The Power Player Magazine highlights SLO Brew Lofts as the ultimate destination for
beer lovers.
http://thepowerplayermag.com/californias-hottest-new-beercation-destination-slo-brew/
Unique Visitors Per Month: 71,133
8. Lady Roadtrippin' In California + Loads Of Words
Florida-based blogger OhDearDrea posts about her road trip on the California coast and
a stop in San Luis Obispo.
http://ohdeardrea.blogspot.com/2016/07/lady-roadtrippin-in-california-loads-of.html
Unique Visitors Per Month: 40,000
Report to City of SLO – TBID and PCC
Public Relations Contract
July 2016
9. Safari Sleepover at the Madonna Inn
Family blogger Everything Mom posts about her trip to the Madonna Inn.
http://www.everythingmom.com/travel-guide/safari-sleepover-madonna-inn
Twitter followers: 31,400
10. The Most Unique (And Budget-Friendly) Road Trips for Summer 2016
Parachute, the content marketing arm of MapQuest, features a stop in San Luis Obispo
to ‘live it up after hours in San Luis Obispo, the most hopping nightlife hub along the
Pacific Coast Highway’ along their ‘rout for the Instagrammer’ between LA and San
Francisco.
https://parachute.mapquest.com/2016/06/27/the-most-unique-and-budget-friendly-road-
trips-for-summer-2016/
Report to City of SLO – TBID and PCC
Public Relations Contract
July 2016
11. San Luis Obispo Roll Out the Barrels Wine Weekend
Kelly Page, a blogger and food writer with Tasting Page, shares her experience in San
Luis Obispo that was hosted by the City and SLO wine.
http://www.tastingpage.com/drinking/san-luis-obispo-roll-out-the-barrels-wine-weekend