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SLO HAPPENINGS MARKETING - MONTHLY REPORT
REPORT PERIOD: July 1 – 31, 2016
PROGRAM SERVICES & RESULTS SUMMARY
Services Delivered: Promotional Mobile App Digital, Social, Content Marketing Strategies, Media Advertsiing Planning and Execution,
Content Planning and Execution, Creative Design, App and Page Design, and Video Production & Editing.
Results Summary: With the start of Summer vacation and the conclusion of the enhanced ad budget, we are seeing some reduction in
results overall. User numbers remain steady and they continue to both use and share the app. Increases in event submissions reflect our
efforts in outreach to promoters.
APP, CLICKS & CURATION PERFORMANCE – [ MO / MO (+/-) ]
Number of App Sessions: 4,041 (-267 / -6.06%)
Number of Active Users: 2,051 (-134 / -6.13%)
Number of App Downloads: / New Users: 696 (-329) / -32.10%)
Number of App Page Views: 21,145 (-2922 / -12.78%)
Number of Submission Sessions: 284 (+28 / +10.94%)
Number of Submission Users: 164 (-28 / -20.59%)
Number of Splash Page Link Clicks: 16,378 (+655)
Number of Add Event Page Link Clicks: 159 (+7)
Number of Curated Events Entered: 92 (-2), plus 30 chamber edits
MEDIA / ADVERTISING
OUTLET: Facebook/Instagram Ads People Reached Impressions Actions Taken CTR Budget
Engagement / Awareness / Clicks to Website 42,503 98.865 23,110 .63% $293.79
SOCIAL CHANNELS
We post upcoming events, promotions and local information, provide branded designs, timeline and app-
based contests, connect and engage with the community users and event planners, optimize the ad campaigns
and deliver provide quick response monitoring-- incrementally growing all channels.
FACEBOOK June 2016 July 2016 +/-
Likes 22,302 22,318 +16
TWITTER June 2016 July 2016 +/-
Tweets 889 924 +35
Following 2,333 2,465 +132
Followers 1,944 1,982 +38
Likes 99 110 +11
INSTAGRAM June 2016 July 2016 +/-
Posts 110 123 +13
Followers 1,578 1,785 +207
Following 659 680 +21