HomeMy WebLinkAboutC3Report to City of SLO – TBID and PCC
Public Relations Contract
August 2016
Media/Community Relations
1. Met with and coordinated press trip for writer and photographer on assignment with
Revista Lugares, an Argentinean travel magazine.
2. Pitched San Luis Obispo as The Best College Towns in America to College Rank.
3. Continued coordination of arts focused FAM for September to highlight the city of San
Luis Obispo’s participation in Cow Parade.
4. Began coordinating the San Luis Obispo portion of a CCTC press trip for Daniel Otis, a
writer on assignment with the Toronto Star.
5. Pitched San Luis Obispo as a destination with extensive urban hikes and bike trails.
6. Coordinated press trip for Tamara Thiessen, freelance writer who will be in San Luis
Obispo in early September.
7. Coordinated press trip for Air New Zeeland inflight magazine, KiaOra, Editor Jenny
Farrell who will be in San Luis Obispo in mid-September.
8. Began coordinating press trip for Karen Asp who will be working with GM on a road trip
piece in September.
9. Pitched the following ideas to Visit California for their round up of Golden State
Nightlife:
a. Art After Dark
b. Late Night at the SLO Children’s Museum
c. Science After Dark
d. Live music at the Fremont Theater
e. Live music at SLO Brew
f. Bike Night
g. Belizza Nights at Novo Restaurant & Lounge
10. Continued to work with the city, Barnett Cox & Associates and StudioGood on overall
tourism marketing campaign including the lodging loyalty program and live chat
integration.
Report to City of SLO – TBID and PCC
Public Relations Contract
August 2016
Media Placements
1. San Luis Obispo: the perfect pitstop on your California road trip
In his article for Lonely Planet Tim Richards, who was hosted by the city in July,
recommends visitors make the city their headquarters and check out the food, history,
culture and lodging here before exploring a few other cities in the county.
Circulation/Audience: 450,000
Unique Visitors Per Month: 7,051,575
https://www.lonelyplanet.com/usa/california/san-luis-obispo/travel-tips-and-articles/san-
luis-obispo-the-perfect-pitstop-on-your-california-road-trip
2. The Best College Towns in America
College Rank names San Luis Obispo the best college town in the nation. The ranking,
which was picked up by at 40+ additional outlets, cites San Luis Obispo’s ‘contagious
kick-back-and-relax vibe,’ as well as the friendly and healthy residents as reason’s it took
the top spot.
The article was shared over 38,000 times
http://www.collegerank.net/best-college-towns/
Report to City of SLO – TBID and PCC
Public Relations Contract
August 2016
3. 10 Stops You Need To Make On Your Road Trip Up The Golden Coast
Elite Daily article recommends San Luis Obispo as the perfect place to spend the night
along your road trip citing great local breweries as well as an abundance of live music.
Unique Visitors Per Month: 1,234,958
http://elitedaily.com/life/stops-road-trip-golden-coast/1570570/
4. 13 small towns around LA you should absolutely visit
Curbed Los Angeles names San Luis Obispo the third must see small town with the
caveat that it ‘might be a little big for anyone truly looking to leave that urban lifestyle
behind.’
Unique Visitors Per Month: 229,481
http://la.curbed.com/maps/small-towns-los-angeles-southern-california-ski-beach
Report to City of SLO – TBID and PCC
Public Relations Contract
August 2016
5. SLO Ride: The 2016 San Luis Obispo International Film Festival Takes it Easy
This MovieMaker Magazine article talks about the SLO Film Fest, and San Luis Obispo
as a destination, from a filmmaker’s point of view.
Circulation/Audience: 54,000
Unique Visitors Per Month: 195,005
http://www.moviemaker.com/archives/festivals/2016-san-luis-obispo-international-film-
festival-takes-it-easy/
6. The Best Road-Trip Stops On The 1
The Thrillist recommends road trippers stop in San Luis Obispo overnight and explore
downtown and restaurants.
Unique Visitors Per Month: 3,047,773
https://www.thrillist.com/travel/los-angeles/best-pch-road-trip-stops
Report to City of SLO – TBID and PCC
Public Relations Contract
August 2016
7. Stone Brewing's Hotel Isn't the Only Way to Beer-Cation in California
LA Weekly article highlights the ‘views of the historic mission and the college town’s
adorable downtown’ from the just opened SLO Brew Lofts in their coverage of beer-
cation opportunities.
Circulation/Audience: 89,683
Unique Visitors Per Month: 398,773
http://www.laweekly.com/restaurants/stone-brewings-hotel-isnt-the-only-way-to-beer-
cation-in-california-7277820
8. 19 of the world's weirdest tourist attractions
MSN updated their yearly list of weirdest tourist attractions and once again included San
Luis Obispo’s Bubblegum Alley. This was fed out to four of their sites including those for
Great Brittan, the United Arab Emirates and the United States.
Unique Visitors Per Month: 137,015,929
http://www.msn.com/en-gb/travel/tripideas/19-of-the-worlds-weirdest-tourist-
attractions/ss-CCi6TJ?li=BBoPWjQ
Report to City of SLO – TBID and PCC
Public Relations Contract
August 2016
9. Top Stops Along the Pacific Coast Highway
The Blonde Abroad says that she ‘fell head over heels in love with the Madonna Inn in
San Luis Obispo’ and recommends it as a top stop along Highway One.
Instagram followers: 261,000
Facebook followers: 47,245
http://theblondeabroad.com/2016/08/08/top-stops-along-the-pacific-coast-highway/