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SLO HAPPENINGS MARKETING - MONTHLY REPORT
REPORT PERIOD: August 1 – 31, 2016
PROGRAM SERVICES & RESULTS SUMMARY
Services Delivered: Promotional Mobile App Digital, Social, Content Marketing Strategies, Media Advertsiing Planning and Execution,
Content Planning and Execution, Creative Design, App and Page Design, and Video Production & Editing.
Results Summary: With Summer vacation in full swing and possible environmental factors, we are seeing some reduction in traffic and
results overall. User numbers remain steady and they continue to both use and share the app. Increases in event submissions reflect our
efforts in outreach to promoters.
APP, CLICKS & CURATION PERFORMANCE – [ MO / MO (+/-) ]
Number of App Sessions: 3215 (-826 / -22.36%)
Number of Active Users: 1,620 (-431 / -21.01%)
Number of App Downloads: / New Users: 459 (-237) / -34.05%)
Number of App Page Views: 16,122 (-5023 / -22.36%)
Number of Submission Sessions: 204 (-80/ +28.17%)
Number of Submission Users: 93 (-71 / -43.29%)
Number of Splash Page Link Clicks: 16,972 (+592)
Number of Add Event Page Link Clicks: 188 (+29)
Number of Curated Events Entered: 87 (-6)
MEDIA / ADVERTISING
OUTLET: Facebook/Instagram Ads People Reached Impressions Actions Taken CTR Budget
Engagement / Awareness / Clicks to Website 41,973 98.865 27,304 .62% $368.32
SOCIAL CHANNELS
We curate and post upcoming events, promotions and local information, provide branded designs, timeline and
app-based contests, connect and engage with the community users and event planners, optimize the media
campaigns and deliver provide quick response monitoring-- incrementally growing all channels.
FACEBOOK July 2016 August 2016 +/-
Likes 22,308 22,331 +23
TWITTER July 2016 August 2016 +/-
Tweets 924 986 +62
Following 2,455 2465 +10
Followers 1,982 2,044 +62
Likes 110 115 +5
INSTAGRAM July 2016 August 2016 +/-
Posts 123 143 +20
Followers 1,785 2,220 +435
Following 680 967 +532