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HomeMy WebLinkAbout02-10-2010 PCC Agenda PacketAgenda Promotional Coordinating Committee City of San Luis Obispo VVednesday, February 10, 2010 5:00 p.m. Special Meeting Council Hearing Room 990 Palm Street CULTURAL ACTIVITIES -GRANT FUNDING 2010-11 The committee will discuss the upcoming grant cycle with applicants and answer questions regarding this year's process. The meeting is mandatory for all organizations planning to apply for grant funding in 2010-11. 5:30 p.m. Regular Meeting Council Hearing Room 990 Palm Street The Goals of the CIty of San LUIS Obispo Promotional Coordinatmg Committee are to (1) Improve the quahty of hfe available to all residents of and visitors to San Luis Obispo and (2) Promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Chair Terry Conner PUBLIC COMMENT: Each speaker is limited to three minutes of public comment ICONSENT ITEMS C.1 Minutes of the Meeting of January 13, 2010 C.2 Minutes of the Marketing Subcommittee Meeting of January 26, 2010 C.3 TOT Report C.4 Community Promotions Budget Report C.S ShopSLO lDineSLO Budget Report C.6 Public Relations & Events Promotion Report c., Visitors Center Report Any writings or documents provided to a majority of the Promotional Coordinating Committee regarding any item on this agenda will be made available for public inspection in the Administration office of the City of San Luis Obispo at 990 Palm Street during normal business hours. Promotional Coordination Committee IPRRiENTATIONS At this time, representatives of the Community Promotions Contractors will provide highlights of contract activities undertaken in the past month describe how activities are accomplishing Tourism Marketing Plan Objectives and seek direction from the pee when necessary regarding contract fulfillment. 1. SUNSET -SAVOR THE CENTRAL COAST Josh Heiser will give the committee an update on the Sunset event. 15 min 2. CONTRACT UPDATES 60 min The Chamber of Commerce and Verdin Marketing Ink will give a status update, summarizing the first six months of the fiscal year. IBUSINESS lTIlMS 1. GRANTS-IN-AID PROCESS REVIEW 30 min The committee will review the current process 2. EVENT IDEAS 15 min Staff will give an update on two possible sporting events to be held in fall of 2010. IFCC LIAISON REPORTS 1. GIA UPDATE -LIAISON REPORT 5min 2. MARKETING SUBCOMMITTEE REPORT 5 min 3. TBID BOARD REPORT 5 min IPCC COMMUNICATIONS At this time Committee members make anIlOlUlCements, report on activities, refer to staff issues for study and report back to the Committee at a subsequent meeting. ADJOURN. Promotional Coordinating Committee Minutes Wednesday, January 13, 2010 5:30 pm City Hall Council Hearing Room 990 Palm Street CALL TO ORDER: Chair Terry Conner 5:30 pm PRESENT: Babb, Davis STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst The Committee Chair called the meeting to order and cancelled it due to lack of quorum. Adjourned at 5:31 pm Lief McKay had stopped by to drop of the GIA final report for SLO Rugby. He thanked the members present for the City's support that made the tournament the most successful in regards of local spectatorship, vendor participation, and volunteer turnout. Promotional Coordinating Committee Marketing Subcommittee Minutes Wednesday. January 26,2010 10:00 pm City Hall Council Hearing Room 990 Palm Street CALL TO ORDER: Chair John Conner 10:00 pm PRESENT: Rizzo, Davis STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst CONTRACTORS PRESENT: Ryan Allshouse, Level Studios Dave Garth, Chamber of Commerce Lindsey Miller, Chamber of Commerce 1. TOURISM WEBSITE The Marketing Subcommittee members were asked by the Promotional Coordinating Committee to discuss and give recommendation as to what URL to use in tourism promotion marketing material. After discussion amongst the committee members and contractors, the committee decided to postpone a recommendation since the topic needed to be considered more globally than just the website. The subcommittee needs to look at the overall tourism efforts and how these efforts can be streamlined in order to create a comprehensive brand message. The contractors were asked to meet and define efforts in order to present the committee with recommendation as to their collaboration. The item was therefore continued to a date uncertain. VerdinMarkenng t"~ ShopSLO I DineSLO Program Status Update: Website Enhancements have been made to both sites including adding the ability for members to upload printable menus, coupons, flyers and other promotional materials that patrons can print out and bring into the locations. This will give merchants a quantifiable measure to see if their patrons are taking advantage of their coupons online and if they are receiving new traffic. January Traffic: ShopSLO 186 Dine SLO 159 Restaurant/Merchant Outreach All of the members were notified by email of the new site enhancements. 6 new merchant profiles were established on ShopSLO and 3 new restaurants have established profiles on DineSLO. We now have 10% of merchants and 11 % of restaurants enrolled as members on the sites. Advertising Advertising has been put on hold until May and June to provide a big push leading into the summer months. Social Media ShopSLO attracted 22 new friends on Facebook in January and DineSLO got 6 new fans. ShopSLO has 6 new followers on Twitter and DineSLO has 14 new followers. All members were encouraged to submit new and exciting things happening at their businesses to post on these social networking sites. As a result, 2 new events were listed on DineSLO and two posts were made, one regarding text messaging in food orders and the other for ordering online. • San Luis Obispo Chamber of Commerce Visitor Center Contract January 2010 Visitors to Center: Promotional materials distributed: City Maps County Maps Visitor Guides Visitor Packets Advertising responses fulfilled: EnjoySLOwines.com/Advertisement BeautifuISLO.com/Advertisement WelcomeSLO.coml Advertisement TraveltoSLO.com/Advertisement GoToSLO.com/Advertisement LetsGoSLO.com/Advertisement HelloSLO.com/Advertisement SLOEasy.comlAdvertisement SLOGoing.com/Advertisement SLOGetaway.com/Advertisement Phone Line #/Advertisement Phone Line #/Advertisement Saveur Magazine. VCB Coop OutsideleadInfo.com VisitSLO.com/Advertisement On-line Newsletter Sunset Responses California Visitor Guide Responses Other Total Responses: Total sent year-to-date: City Ad Packets Amtrak Coupons Ian.10 Dec. 09 Ian. 09 4,519 4,781 5, 107 49 50 33 46 51 49 11 17 15 12 10 598 22 19 37 33 111 213 110 145 242 778 4,406 778 SAN LUIS OBISPO CHAMBER OF COMMERCE VISITOR CENTER JANUARY 2010 PEOPLE COUNT DAY DATE PEOPLE DAY COUNT PEOPLE EVENING COUNT Closed for New Years 13 35 11 23 72 21 Friday 1 Closed for New Years Saturday 2 106 Thursday 7 194 Friday 8 161 Saturday 9 153 Thursday 14 276 Friday I 15 158 Saturdav 16 115 13 38 17 15 29 12 09 308 Thursday 21 183 Fridav 22 125 Saturday 23 96 Thursday 28 241 Friday 29 105 Saturday 30 118 Total 2,031 CALENDAR OF EVENTS 71Total number of events in January calendar: 71Total number of events inputted as of 01/01/2010: 83 Number of Events inputted during this month: SAN LUIS OBISPO CHAMBER OF COMMERCE VISITOR CENTER JANUARY 2010 VISITOR RELATED EMAIL &PHONE CALL REPORT DAY DATE PHONE CALLS E11AIL Friday 1 Closed for New Years Closed for New Years Saturday 2 11 1 Sunday 3 27 0 Monday 4 39 1 Tuesday 5 34 8 Wednesday 6 32 7 Thursday 7 61 5 Friday 8 37 7 Saturday 9 16 5 Sunday 10 18 I Monday 11 37 20 Tuesday 12 22 6 Wednesday 13 25 11 Thursday 14 51 18 Friday 15 23 6 Saturday 16 18 2 Sunday 17 13 0 Monday 18 41 2 Tuesday 19 53 9 Wednesday 20 24 7 Thursday 21 39 8 Friday 22 40 4 Saturday 23 10 1 Sunday L4 29 , Monday 25 28 9 Tuesday 26 34 10 Wednesday 27 33 \0 Thursday 2B 40 9 Friday 29 28 6 Saturday 30 11 0 1.1 • San I ,uis Obispo Chamber of Commerce Report to City of SLO-PCC Committee Event Promotion Contract/January 2010 Continue to work with several groups: Meet with City to Sea coordinator and will be meeting with bigger group to GALA-Pride discuss options of growing event. City to Sea Film Festival Meet with coordinators of GranFondo to GranFondo discuss new event, will set meeting to Open House discuss marketing plans for event. Culinary Carnival Made contact with Open House group for meeting. Meet with Film Festival about plans for getting downtown business involved in decorating for festival and providing them with more information. Also working on promoting festival heavilv in pr and calendars. Working with Culinary Carnival on their marketing and pr efforts. Meet with director of GALA-marketing director is changing this year and I will be meeting with new director as soon as in position. I 1.2 Create event package to sell to potential visitors. Working with each event to make sure they are included in eblast, visitslo.com, editorial calendars, and promotional opportunities through visitor center and booth. 1.3 Offer PR advice and help with executing the PR plans. Worked on Culinary Carnival, Film Festival and beginning work on GALA and GranFondo in corning months. 1.4 Promotion of event through the Visitors Center and visitslo.com Working on ways to better promote Film Festival through window displays downtown. Working with DA. Added Film Fest video to Visitor Center video and Visitor Center will be decorated for Film Fest in last Feb through the festivaL 2.0 Utilize events for tourism promotion at event by having San Luis Obispo booth. Have set plans for the booth at National Train Day in May and Open House in ApriL Emailed with Jim Bremer at Parks and Rec but there are no tournaments that fit for the booth at the I Damon Garcia Fields. Produce promotional materials and Working on brochure-on hold. Distributing giveaway maps and3.0 iveawavs. HikeSLO to wineries. Explore SLO map and HikeSLO brochureDevelop two special promotional 4.0 campaie:ns. finished. Produce and send out e-blast newsletter. Finished Feb's Shopping in SLO e-blast. March e-blast will focus on Film5.0 I I Festival. PI"Q;Yid~ written: February2010 Page I of2 k''',~" " ".•h • ~"" "~~O"l<r"jodging ft..~laurtmt~ W;llt'las/ing det;flitit',. _4fr1ppi"~ ,.holO gallery Illil"/rlledi., II/J(t:ft 51.0 cJ",."·,,, ,. -_.A~~""'''~ WlLCOME TO SAN LUIS OBISPO ~,wor l sllrnpfe 1:•• Shop no further ...San Luis Obispo IS the perfect gift' Stili looking for the perfect Valentine's gift? We can herpl It is never a surprise to hear from visitors that one of their favorite activities while they visited SLO was the shopping. Visitors find that San Luis Obispo has a very unique blend of locally owned stores and chain retailers with a very diverse selection of goods to choose from. You'll find everything you could need for your Valentine's Day celebration here including fine jewelry, wine. chocolates and so much more. One of the main reasons visitors love shopping here is that SLO is home to some Incredibly inspiring artists. You will find their wort< on display and for sale throughout the city in stores, coffee shops, retail shops and restaurants, This is a great way to take home a piece of the Central Coast. So come to San Luis Obispo for the pertect Valentine's weekend getaway and enjoy all of our great dining, wine tasting and, of course, shopping! For more on shopping in SLO click her~ For a Jist of romantic vacation packages click herg For a full directory of stores in SLO click here for SHOPSLO,org Upcoming events ... This Weekend! Reserve your tickets now! 2nd Annual Culinary Carnival February 5th, 2010 JQin us fQr the 2nd Annual Culinary Carnival as six of San Luis Obispo's top chefs will be preparing small plates paired with local wine and beer. Each chef will be assisted by a local celebrity sous chef. With live music and a silent auction, a splendid evening filled with culinary delights will once again delight lovers of fine fQod and spirits. WW'W.sloculinarvcarnival.com San luis Obispo International Film Festival March 12-21st, 2010 Get your popcorn ready and join us for the 16th Annual San Luis Obispo International Film Festival. Ten days filled with over 100 films, 12 special events, wine tasting, great dining and special appearances. A little bit Qf 2/3/2010http://visitslo .eorn!em/CityEb lastslF ebruary20 1O.html February2010 Page 2 of2 HolIYNood brought to you through out the Central Coast at some very unique venues-a movie experience you will never forget! www slofilmfest org Don't forget to check out these great shows ... CAb POLY" ART S III SAN LUIS OBISPO SYMPHONY ~ SAA-Lui.> OIMpo LittIt-~ PERFORMING ARTS CENTER San Luis ObiSpo's Great Outdoors One of the best parts about coming to San Luis Obispo is all the great outdoor activities we offer here. From hiking to biking, kayaking to windsurfing-we have it all here! So don't 10rge11o bring your tennis shoes, there is so much outdoor adventure waiting here in SlO for you! Hjkjns Twill Bike Ride Calendar Rall,ger-! oed Hikes Bike Happening Fjtness Hjking gub Mountain Bike Trails• And every Thursday night ...Farmers Market Downtown San Luis Obispo comes alive every Thursday night. Shop for the freshest produce and flowers in the county, devour delicious ribs and sandwiches, browse local shops open late, and enjoy live entertainment. Open 6-9 p.m. on Higuera Street in downtown San Luis Obispo. Click here for daily fresh produce schedule. Leave your car at home "and come Car Free and Care Free There are so many ways to enjoy San Luis Obispo without your car. So if you would like to leave it at home we are happy to help you enjoy your vacation without it. SLOCarFree.org will show you how to get to SLO Without your car and how to get around While you are here Car Free. There is nothing you can't do here Without your carl Wjne TadlDg WlDP Ta:;ling Man.B.wmwln..l.s. 2/3/2010http://visitsl0.com/crn/CityEblasts/February20 1O.html • San Luis Obispo Chamber of Commerce www.VisitSLO.com Web Site Activity January 2010 Jan '10 Dec '09 Jan '09 # of distinct visits/sessions: 29,843 27,492 42,986 # of total pageviews: 113,527 101,783 221,910 Avg. sessions per day: 962.67 886.83 1,386.64 Avg. pageviews per session: 3.80 886.83 5.16 Avg. length of time on site: 05:32 05:27 05:11 StMi:f.1 Graph is # of sessions/distinct visits over a one-year period. Top three most viewed pages: Jan '10 Dec '09 Jan '09 Postcards: 2,191 2,202 n/a Lodging: 410 321 756 Activities: 253 n/a 525 Ntunber of Hours expended: 25hrs Calendar Inputting-15 hrs U pdating/Changes/Additions-10 hrs Media Contact: Lindsey Miller Director of Marketing 805-786-2763 lindseyru'slochamber.org San Luis Obispo-World in a Weekend SAN LUIS OBISPO, Calif. -Wouldn't it be wonderful to take a trip to some tropical or exotic locale and stroll on white sand y beaches near sapphire blue water, then explore the medieval castles of Europe, take in the grape-covered hillsides of Italy and sip a steaming cup of cafe au lait in an outdoor Paris cafe? Too good to be true, right? Wrong. San Luis Obispo offers all these things and much more -spectacular beaches, world­ class golfing, great shopping, incredible wine-tasting, Hearst Castle, outdoor cafes and gourmet restaurants. And better yet, San Luis Obispo is easily accessible in both location and cost. San Luis Obispo, located midway between Los Angeles and San Francisco on California's Central Coast, also combines some of the most breathtaking scenery in the world, offering visitors a mix of volcanic peaks, desert-like dunes, winding creeks and bucolic green pastures, It was this unusual natural beauty, along with gentle climate, which first attracted the mission fathers to the area as they traveled along El Camino Real in the 1700's. They were so enchanted with their discovery that they decided to establish their most beautiful mission here, the fifth in what would eventually become a chain of 21 California missions. The varied influences of these humble beginnings can still be seen today. In fact, some things haven't changed a whole lot. The scenery is still gorgeous and the air is still fresh and clean. Agriculture continues to playa vital role in the local economy with weathered red barns and peaceful cows dotting surrounding ranch lands. Beautifully restored Victorian "painted ladies" still rim the tree-lined streets and the mission still serves as the heart and core of the city. In fact, many of the city's numerous cultural celebrations still take place in, or near, the mission. These events reflect the multitude of cultures which have made their mark on this multi-faceted little town. Place these exciting happenings in a small-town atmosphere surrounded with natural beauty, great sightseeing, shopping and sporting opportunities and superb wine tasting, and you've got everything you could possibly want in a vacation spot. It's easy to discover the world in a single weekend. # # # For more information about events, attractions and visitor services in San Luis Obispo, phone the San Luis Obispo Chamber of Commerce at 805-781-2777 or visit the Chamber's website at www.visitslo.com. • San Luis Obispo Chamber of Commerce Report to City of SLO-PCC Committee Public Relations Contract/January 2010 CitfTourism Action Results 1.1 Working with Brian Tally and Becky Gray on relationships with local wineries and how to best work with the wineries and how to gain better exposure for them in the national press -nresentation at pee. Continue to work with groups through event promotions. 2.0 3.1 Use of City's Brand ,:I1~IOE PufJlic Relati<JiIt$i;J,Jfforls Utilize targeted themes Using Sincerely logo on all materials. 3.2 Provide information to travel/assignment editors LA Times-Travel Section-They picked up our submission of the SLO Film Festival as part of the special advertising section. ($18,000) Real Travel Adventures-Story on Wining, Dining and Traveling the Central Coast-online publication ($1,000) 3.3 Target various niche interests Focused on publications with a focus on senior travel or retired travel .,. Researched media and currently working on pitching publications. 4 . 'M"l!!l~~~tions iifiijiHjjii Aggressively maintain and develop relationships with travel writers/editors .i..>..ij.;Hiiiii'i , ""iijjjjiH+"'" Working on travel blogs and travel websites. IHi i .. " ·> •• i,WjiJIji'.i "'i.jiiii!j"··i.... if' 4.1 4.2 Target specific media markets f-­ 4.3 Respond timely to media requests Coast Magazine-Coast Kids-Story on San Luis Obispo's downtown and Mission. Freelance Writer Steve Marsh-with Delta Sky and National Geographic- here doing some research. Meet with him and provide both content, photos and contacts for his story ideas. San Diego Magazine-working with writer who will be here next week for a story on SLO. Helping her with ideas of what to do and provided her with press kit and photos. Attended Boutique Hotel Collection's Bounty of the County Tour with 5 Travel Media including 2 from Visalia Delta Times, Kathy Strong who writes column in Palm Springs and travel books and two additional free lance Primary host of press trips Mlil.'~~~~Goalsii·il,"I. ..,... Results .~i!l'ecifi<l."PublW:~~~P5!,~q Develop Story Ideas 12 press releases/ 4 "What's New" MaintainInforrnation .' ·· ..·:··II:l i :....... Computer mailing list of travel media 4.4 14~5 4.5 "ISIII:!I::::I:1 5.1 5.2 "'6 V' 6.1 6.2 Update listings in publications Annual Special events calendar Press Room at www.visitslo.com 6.3 6.4 6.5 Media Kitty/ My Media Info report writers. Working with On the Horizon (TBID PR Contractor) to provide information to travel writer corning into SLO- Bakersfield Magazine. Working with travel writer from San Diego magazine who will be here next week. : .i, .' ',"lil"al,::::I::I::,!,:",IIII, ..,·i!Ji'i ... ,1:11 .... .. ,::::1:1"'11 _iii:':: "Wi:::":: : ....·11:111 .1:11'::111111:::::11:::11::::::: . .. ":". Will be producing some new content from meeting with vintners for new releases-"unique" things about our wineries, what makes them special. Working on developing What's New with info collecting from Vintners. :., .. .·i. :':IJlr:ili:r::'I':ml:il l"ii ..!n"I:,i"bl ..II:'i' 'H,:II ":1'1:1:::::1':,: II .. :!ill::.. 'i"':"i:~:IF ·::i:T :.::: Sent out more press releases on Culinary Carnival, Film Festival, SLO car free and World in a Weekend. .' .... :111::' ". Ongoing. Ongoing. Ongoing. Working with MyMediaInfo's editorial calendars to gain info on articles that are in production that would SLO would be a good fit for. Estimated Value of placed PR 2009-10 Media July August September October November December Disney's Family.com $ 125,000 $ 15,000 $ 15,000 $ - Flight Line Newspaper $ 1,000 National Geographic Adventure $ 150,000 US News & World Report $ 80,000 Art and Entertain me $ 1,000 Mainstream Erotic $ 1,000 US News & World Report $ 80,000 RealTravelAdventures.com $ 1,000 Skywest $ 120,000 The Record/ northjersey.com The Desert Sun $ 4,500 Total $ 2,000 $ 201,000 $ 356,000 $ 4,500 Media January February March April May June Real Travel Adventures 1000 LA Times Ad Section 18,000 0 0 0 0 0 0 0 .... !3 ~ ... u 0 ~ 0 :5 >, '" :j5.... <:: 0 E a! '" :tI ~ § u ..!S 0., <il ::l :g :> ~ .s <:: 0 ~ ·iii ~ '3 OJ -0 0 IS... u..