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HomeMy WebLinkAbout06-09-2010 PCC MinutesPromotional Coordinating Committee Minutes Wednesday, June 9, 2010 5:30 pm City Hall Council Hearing Room 990 Palm Street CALL TO ORDER: Chair Terry Conner 5:30 pm PRESENT: LeMieux, Babb, Davis, J. Conner, Rizzo, Palazzo STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst PUBLIC COMMENT There was no public comment CONSENT AGENDA ACTION: Moved by Babb/Davis to approve the consent agenda as presented. Motion carried 7:0 PRESENTATIONS 1. SUNSET – SAVOR THE CENTRAL COAST Steve Burns from O’Donnel Lane, the Events Management firm for “Savor the Central Coast”, thanked the committee for the provided funding and for becoming the first sponsor of the event! He reported that Sunset’s Marketing team is already selling the 2011 event to national sponsors. $70,000 in ticket sales have been reported to date and local tickets are almost sold out. The Tribune wrap was instant ticket seller and the team is confident that they will sell out. 2. SALMONID RESTORATION FEDERATION – 2011 CONFERENCE Freddy Otte, City Biologist presented the conference that is currently in its 29th year and the only one of its kind in California. The organizers are hoping to bring the 2011 conference to San Luis Obispo and choose the City as one of five cities to rotate the conference in. the conference is always scheduled mid-March. The Vets Hall will be the venue for the event seminars. The event is usually supported by grants from Fish & Game, but this funding is not likely available for 2011. In 2011, Stormwater will be a big topic at the conference and will attract people not usually present at the conference. They have 300 to 400 participants each year for a four-day conference. The conference cost is about $80,000 and the organizing committee is looking for $15,000 to offset cost for seminars related to Stormwater and Fish Passage, and provide for transportation to and from field trips. The committee members asked Mr. Otte to present a more detailed line item budget in July to better assess revenue and expenditure. 3. CONTRACT UPDATES Lindsey Miller with the Chamber of Commerce reported on the PR efforts and achieved placements on MSN.com BBC’s “Postcards from across the pond”, and Wine Spectator. She also assisted the TBID’s PR agency with a writer from the Houston Chronicle and was working with a writer from National Geographic. The Chamber will give a review of its 2009-10 efforts in July. BUSINESS ITEMS 1. ELECTION OF CHAIR AND VICE-CHAIR Commissioner J. Conner suggested to elect Marco Rizzo as chair and Dusty Davis as Vice-Chair for the 2010-11 fiscal year. Both commissioners were willing to serve in this function. ACTION: Moved by J. Conner/Davis to elect Marco Rizzo as Chair for 2010-11. Motion carried 7:0 ACTION: Moved by Babb/J. Conner to elect Dusty Davis as Vice-Chair for 2010-11. Motion carried 7:0 Immediate past-chair T. Conner handed the meeting over to Chair Rizzo. 2. SHOPSLO / DINESLO 2010-11 CAMPAIGN Mary Verdin recapped the 2009-10 campaign goals and what the agency set out to achieve. The DineSLO logo was created as well as the website for ShopSLO and DineSLO. The media campaign in 2009 was mainly geared towards the holidays and became a great success with most media outlets matching the media buy placed. Both campaigns are gaining popularity in the social media outlets. However, the agency also learned through the efforts around Mothers’ Day that personal outreach to merchants will be the key to success in 2010-11. For the next fiscal year, the team plans on building on last year’s success and actively encourage the use of the sites from both, merchants and customers. The social media campaigns has been very successful and the team plans on building a Farmers’ Market presence. The media plan will be presented at the July meeting. The committee encouraged the contractor to allocate funding to assist merchants in creating the online presence and to maybe hold a workshop or training session. In addition, the committee encouraged incentives to customers to use the websites and engage in the campaigns. 3. 2010-11 COMMUNITY PROMOTIONS CONTRACTS Commissioner Davis reported that the contracts task force met five times. The goal was to realign marketing and PR efforts with the internal focus of the committee. The task force therefore recommended the following budget allocations and contracts: - to remove the website and e-blast newsletter from the contracts as these elements belong to the external efforts. - Fund the Visitors Center at the same level as 2009-10 but without the extra investment for hotel boards and kiosks. Funding: $76,500 - Economic Development Funding: $30,000 - Public Relations and Events Promotion will become one contracts with the following elements: o Local publc relations efforts for San Luis Obispo events Funding: $25,000 o Respond to media requests seeking information about the City of San Luis Obispo Funding: $10,000 o Represent the City at two Cal Poly events (Homecoming and Open House) $ 5,000 o Produce a high quality 36-page promotional events piece Funding: $58,000 o Re-produce the “Explore SLO” tear-off map $ 4,500 o Re-edit high definition video for Channel 20 play $ 1,500 o Produce SLO Wine map for Visitors Center $ 1,000 o Maintain My Media Subscription $ 1,500 The committee asked staff to incorporate language into the GIA agreements that collaborating with the City’s local events promotion contractor to maximize outreach will be mandatory. A longer discussion followed regarding the production of the high-quality brochure. The committee and the contractor agreed to meet in a special meeting to further discuss this item to better define the end product. Regarding the Economic Development component, the committee wanted to make sure that the City’s Economic Development Manager, Claire Clark, will be an integrated part which the contractor acknowledged. ACTION: Moved by J. Conner/Palazzo to approve the contracts with the Chamber of Commerce as recommended by the Contracts Task Force with the exception of the Events brochure which will need further discussion. Motion carried 7:0 PCC LIAISON REPORTS TBID Board Report TBID liaison J. Conner reporter that the TBID board approved its 2010-11 budget which included a hotel board and kiosk at the Tourists Center, as well as an ambassador program. These programs were commissioned with the San Luis Obispo Chamber of Commerce. PCC COMMUNICATIONS Committee Chair T. Conner reminded the committee that the GIA recommendations will be before Council on June 15th Staff asked whether the committee would entertain a presentation from the City’s Transit manager regarding the cuts in trolley services due to reduced Federal and State funding. The committee agreed to place the item on the July agenda. Meeting adjourned at 7:25 pm.