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06-09-2010 PCC Agenda Packet
Agenda Promotional Coordinating Committee City of San Ltlis Obispo Wednesday, June 9, 2010 5:30 p.m. Regular Meeting Council Hearing Room 990 Palm Street The Goals of the City of San Luis Obispo Promotional Coord mating Committee are to (1) Improve the quality of life available to all residents of and visitors to San Luis Obispo and (2) Promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Chair Terry Conner PUBLIC COMMENT: Each speaker is limited to three minutes of public comment ICONSENT ITEMS C.1 Minutes of the Meeting of May 12, 2010 C.2 Minutes of the GIA Special Meeting of May 26, 2010 C.3 TOT Report C.4 Community Promotions Budget Report c.s ShopSLO IDineSLO Budget Report C.6 Public Relations & Events Promotion Report C.7 Visitors Center Report Any writings or documents provided to a majority of the Promotional Coordinating Committee regarding any item on this agenda will be made available for public inspection in the Administration office of the City of San Luis Obispo at 990 Palm Street during normal business hours. Promotional Coordination Committee IPRESENTA TIONS At this time, representatives of the Community Promotions Contractors will provide highlights of contract activities undertaken in the past month describe how activities are accomplishing Tourism Marketing Plan Objectives and seek direction from the PCC when necessary regarding contract fulfillment. 1. SAVOR THE CENTRAL COAST Josh Heiser will give an update on the event. 10 min 2. SALMONID RESTORATION FEDERATION -2011 CONFERENCE 30 min The organizers of the conference will ask the committee for funding to hold the 2011 conference in San Luis Obispo 3. CONTRACT UPDATES 30 min The Chamber of Commerce will give a status update on its contractual obligations with the City and the status of the Tourism Center retrofit. [ BUSINESS ITEMS 1. ELECTION OF CHAIR AND VICE-CHAIR Smin The committee will elect a chair and vice-chair for fiscal year 2010-11. 2. SHOPSLO I DINESLO 2010-11 CAMPAIGN 20 min Verdin Marketing will present the preliminary plan for the 2010-11 ShopSLO/DineSLO campaign. 2.2010-11 COMMUNITY PROMOTIONS CONTRACTS 30 min The Contracts Task Force members will report on their discussions and present their preliminary recommendation for the contracts. IPCC LIAISON REPORTS 1. GIA UPDATE -LIAISON REPORT 5 min 2. MARKETING SUBCOMMITTEE REPORT 5 min 3. TBID BOARD REPORT 5 min IPeC COMMUNICATIONS Promotional Coordination Committee At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the Committee at a subsequent meeting. ADJOURN. Promotional Coordinating Committee Minutes Wednesday, May 12, 2010 5:30 pm City Hall Council Hearing Room 990 Palm Street DRAFT CALL TO ORDER: Chair Terry Conner 5:30 pm PRESENT: Babb, Davis, J. Conner, LeMieux, Palazzo, Rizzo STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst PUBLIC COMMENT There was no public comment. CONSENT AGENDA ACTION: Moved by J. Conner/Babb to approve the consent agenda as presented. Motion carried 7:0 PRESENTATIONS 1. CONTRACT UPDATES Verdin Marketing Ink., Account Manager Cary Wall reported on the Mothers' Day promotion for ShopSLO/DineSLO. The campaign started with email blasts and spots on two radio stations. Flyers were distributed to the merchants by an Intern. 15 merchants updated their profile and 10 establishments signed on for the first time through this effort. Facebook saw an increase from 86 to 245 friends and Twitter followers increased from 45 to 51. In June the contractor will present the final campaign plan for 2010-11, but Cary did share a preliminary plan at the meeting. Chamber of Commerce Account Manager Lindsey Miller handed out the brochure that the committee had commissioned. She had taken it to National Train Day and will continue to distribute at all events she will be present at. She reported that Style Magazine from the Bay Area placed a SLO article in three of its seven publications. Lindsey is in contact with Wine Spectator since the magazine is updating the website and plans an article on SLO. The City will be included in a German travel book on Highway One and Away.com is planning a trip to SLO. SSC and SSC World (Across the Pond) will feature a 30-minute segment on SLO. Chamber CEO Dave Garth updated the committee on the upcoming seismic retro'fit of the Visitors Center as the deadline was set by the City Council for July 1, 2011. He mentioned that the Chamber will try to stay at the current location due to its proximity to the Mission. BUSINESS ITEMS 1. GRANTS-IN-AID (GIA) PRELIMINARY RECOMMENDATION GIA subcommittee member Sasha Palazzo reported on the discussion at the subcommittee level and how its members determined the guidelines they wanted to pursue in this year's grant cycle. These guidelines were especially important since the funding requests amounted to $263,800 compared to the $90,000 available budget. However, in its definition, the subcommittee took Council comments from last year's funding cycle into consideration. The following criteria were applied in addition to the standing funding criteria: -organizations that did not attend the mandatory meeting on February 10, 2010 were not considered. new applicants were given priority if they fulfilled the overall grant criteria. longstanding applications were reduced by 1/3 if no new components were introduced. The committee recommended continuing the reduction in future years and eliminating funding altogether within three years if no new components or features were introduced. The committee wanted to make sure that organizations tried to grow their events and/or reach out to different audiences for the enjoyment of all. However, they did not feel comfortable eliminating the funding abruptly. -Applicants with anniversaries were given a bonus amount of $1 ,000. The committee went over each application and recommended amount, so the subcommittee could address its decision organization by organization. ACTION: Moved by J. Conner/Rizzo to approve the preliminary recommendation for 2010-11 GIA funding as presented by the subcommittee. Motion carried 7:0 2. 2010-11 CONTRACTS -PRELIMINARY RECOMMENDATION Commissioner Davis reported that the task force is still discussion the recommendations. The item was continued to the June Regular Meeting. PCC LIAISON REPORTS No reports where given. PCC MARKETING SUBCOMMITTE No meeting was held. TBID BOARD REPORT Commissioner J. Conner reported that the T810's budget discussion came to a hold due to an increased funding request from the VC8. The budget task force was asked to convene and return with a new recommendation. PCC COMMUNICATIONS Staff asked the committee whether it would entertain a presentation by the Federal Sal monic Association that would like to hold its 2011 conference in San Luis Obispo. The committee agreed to hear the item in the June 2010 Regular Meeting. Staff reported on the commissioned historic walking tours. The main tour is nearing completion and might be ready at the June meeting. The Railroad District tour will be introduced during the Central Coast Railroad Festival in October. The "Hidden SLO" tour is lagging a bit behind, but should be finalized by the end of the year. Meeting adjourned 6:35 pm Promotional Coordinating Committee Special Meeting Minutes Wednesday, May 26, 2010 5:30 pm City Hall DRAFT CALL TO ORDER: Chair Terry Conner 5:00 pm PRESENT: Babb, LeMieux, Davis, Palazzo STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst 1. CULTURAL ACTIVITIES -GRANT FUNDING 2010-11 The PCC Chair introduced the special meeting and welcomed the representatives of the 19 organizations present. He introduced Lindsey Miller from the Chamber of Commerce who will help the GIA funded organizations with the promotional outreach through the City's events promotion contract with the Chamber. He then turned the meeting over to PCC and GIA subcommittee member Palazzo who went over the preliminary funding allocations and committee decisions. She reiterated Council's direction from the 2009-10 funding cycle and the new guidelines the committee therefore established. The following guidelines were highlighted: organizations not attending the mandatory meeting were not considered production cost and staff time was not eligible for funding An organization is eligible for two years of full funding within grant criteria. From the third year on, the grant amount will be reduced if no new elements or growth opportunities are presented. Each organization had the opportunity to address the committee and discuss the allocation. All representatives thanked the committee and the City for the continued support and annual grant opportunity. The representative from Central Cost Clean Cities Coalition mentioned that the grant application will not come to fruition as planned due to the Savor event not happening and Central Coast Magazine being out of business. However, the members are working on a collaboration between several cities in California that promote similar programs to encourage car-free travel between those cities. The PCC encouraged the representative to come back to present the new program to the PCC under events promotion once a concrete business plan is established. Opera San Luis Obispo had provided a letter prior to the meeting that informed the committee of a programming change the Opera board decided on one week ago. The opera was moved from October to March and will collaborate with the International Film Festival. The committee considered the new data and found that the event remained the same and that the collaboration factor, already strong in the previous proposal, was even more developed in the new proposal. In addition, the event is now happening in a traditionally slow season for San Luis Obispo that will greatly benefit from such events. ACTION: Davis/Palazzo to maintain the current funding for Opera San Luis Obispo based on the new information presented. Motion carried 5:0 ACTION: Babb/LeMieux to adopt the final 2010-11 GIA funding recommendations as presented. Motion carried 5:0 1 SUNGARD PENTAMATION -FUND ACCOUNTING V4.1 PAGE NUMBER: DATE: 06/03/10 CITY OF SAN LUIS OBISPO EXPSTA11 TIME: 15:12:07 EXPENDITURE STATUS REPORT SELECTION CRITERIA: expledgr.key orgn~'11300' ACCOUNTING PERIOD: 12/10 - SORTED BY: FUND,DEPARTMENT,PROGRAM,lST SUBTOTAL,2ND SUBTOTAL,ACCOUNT TOTALED ON: FUND,DEPARTMENT,PROGRAM,lST SUBTOTAL,2ND SUBTOTAL PAGE BREAKS ON: FUND,PROGRAM FUND-100 GENERAL FUND 2ND SUBTOTAL-701 SALARIES DEPARTMENT-1000 ADMINISTRATION PROGRAM-11300 COMWJNITY PROMOTION 1ST SUBTOTAL-700 STAFFING PERIOD ENCUMBRANCES YEAR TO DATE AVAILABLE YTD/ ACCOUNT --TITLE BUDGET EXPENDITURES OUTSTANDING EXP BALANCE BUD 7010 SALARIES -REGULAR 43,000.00 1,655.00 .00 39,626.48 3,373.52 92.15 TOTAL SALARIES 43,000.00 1,655.00 .00 39,626.48 3,373.52 92.15 7040 RETIREMENT CONTRIBUTIONS 11,700.00 459.19 .00 10,997.57 702.43 94.00 7041 RETIREMENT PARS -401 400.00 16.55 .00 396.20 3.80 99.05 7042 HEALTH & DISABILITY INSU 5,100.00 210.53 .00 4,631.46 468.54 90.81 7044 MEDICARE 600.00 26.06 .00 624.38 -24.38 104.06 7046 UNEMPLOYMENT INSURANCE 200.00 6.62 .00 158.51 41. 49 79.26 TOTAL BENEFITS 18,000.00 718.95 .00 16,808.12 1,191.88 93.38 TOTAL STAFFING 61,000.00 2,373.95 .00 56,434.60 4,565.40 92.52 7227 CONTRACT SERVICES 147,500.00 .00 15,548.35 77,840.70 54,110.95 63.31 7337 PROMOTION & PUBLIC REL 106,347.48 .00 20,499.52 85,847.96 .00 100.00 7339 CHAMBER & VIS & CONF BUR 103,500.00 .00 7,625.00 95,875.00 .00 100.00 TOTAL SUBTOTAL 357,347.48 .00 43,672.87 259,563.66 54,110.95 84.86 TOTAL CONTRACT SERVICES 357,347.48 .00 43,672.87 259,563.66 54,110.95 84.86 7455 COMMISSION & COMM MTGS 500.00 .00 .00 172.56 327.44 34.51 TOTAL TRAVEL. MEETINGS & DUES 500.00 .00 .00 172.56 327.44 34.51 TOTAL OTHER OPERATING EXPEND 500.00 .00 .00 172.56 327.44 34.51 TOTAL COMMUNITY PROMOTION 418,847.48 2,373.95 43,672.87 316,170.82 59,003.79 85.91 TOTAL ADMINISTRATION 418,847.48 2,373.95 43,672.87 316,170.82 59,003.79 85.91 TOTAL GENERAL FUND 418,847.48 2,373.95 43,672.87 316,170.82 59,003.79 85.91 TOTAL REPORT 418,847.48 2,373.95 43,672.87 316,170.82 59,003.79 85.91 Verdin ShopSLO I DineSLO Program Status Update: Website Annual Traffic: Oct/Nov, 2009 -Jun 1, 2010 ShopSLO -1,740 DineSLO -1,324 May Traffic: ShopSLO -334 DineSLO -301 Restaurant/Merchant Outreach There were three new merchant profiles established on ShopSLO, bringing the total to 55. There were two new restaurants that established profiles on DineSLO, bringing the total to 27. We now have 12% of merchants and 14% of restaurants enrolled as members on the sites, which is continuing to grow at a gradual, but steady, pace. Advertising Outreach efforts included promoting the websites by encouraging more merchants and restaurant owners to create logins and profiles on the ShopSLO/ DineSLO websites to promote Mother's Day specials for the month of May. Flyers were passed around to store / restaurant owners throughout San Luis Obispo reminding owners of the websites. Radio clips are running from 5/5 -5/9 to encourage customers to utilize the ShopSLO/ DineSLO websites to help with Mother's Day shopping this year. Social Media ShopSLO attracted 407 new friends on Facebook in May, bringing the total to 542 friends and a total of 11 fans or "likes". DineSLO 1 new friend and 2 new fans, bringing that total to 46 fans or "likes". ShopSLO has five new followers on Twitter, adding up to 53 total, and DineSLO has a total of 75 followers. Verdin Promotional Coordinating Committee ShopSLO I DineSLO Program June 1,2010 Budget: 2010-2011: $50,000 Overall Goal: Encourage SLO County Residents to shop and enjoy restaurants in the city of San Luis Obispo using the ShopSLO I DineSLO websites for planning and previewing promotions and specials. Overall Strategy: 2010 -2011 strategy is a three directional effort. 1. Raise community awareness of the ShopSLO I DineSLO websites. 2. Raise merchant awareness of the ShopSLO I DineSLO websites. Encourage account activation and enhancement. This is especially valuable for businesses that do not currently have a web presence or social media links. 3. Seasonal promotions to drive traffic and sales. Community Awareness Objectives & Strategies: Objective: Continue to build on existing ShopSLO I DineSLO brands, raising community awareness of programs, encouraging increased utilization and benefits to the user, saVing time and environmentally friendly. Strategy: Ongoing media schedule proViding consistent messaging and branding across multiple media outlets. Content to change quarterly. Tactics: a. Online ads in Tribune, Mustang Daily and New Times b. Print ads in Tribune, Mustang Daily and New Times c. Rotational radio ads d. Facebook ads e. Have a quarterly table presence at Farmers' Market for distribution of flyers about the websites and any upcoming promotions. f. Personal delivery to merchants including ShopSLO I DineSLO two-sided business cards for distribution at the counters of their establishments and small poster for posting in employee break area that will brand SSDS and build awareness amongst employees. Merchant Awareness Objectives & Strategies: Objective: Continue to build increased merchant activations and enhancements on the existing ShopSLO I DineSLO websites, educating merchants to enhance listings with logos, photos, menus, specials and/or promotions, website links, and Facebook and Twitter links. Strategy: Focused educational merchant outreach emphasizing the ease of use and value of this free program. Tactics: a. Partner with merchant associations (e.g., Downtown Association, SLO Promenade, Laguna, University Square, etc.) to promote ShopSLO I DineSLO through existing communications to tenants/members, like monthly eNewsletters, quarterly Eblasts b. Biannual postcard mailing (JulylApril) to all merchants encouraging them to participate in activations and site enhancements emphasizing value and ease c. Monthly eBlast to activated merchants providing tips for updating and enhancing profiles including reminders to post specials and promotions. d. Personal delivery to merchants including ShopSLO I DineSLO two-sided business cards for distribution at the counters of their establishments and small poster for posting in employee break area that will brand SSDS and build awareness amongst employees. e. Quarterly $100 cash award drawing for a winning merchant that has a profile on one of the sites f. Biannual visits to merchants, checking in for a personal touch. g. Reciprocating web presence on merchant pages -merchant web sites to include SSDS logos w/links. Seasonal Promotion Objectives & Strategies: Objective: Continue to increase branding and promotion of ShopSLO I DineSLO while driving the community to merchant events, promotions and sales. Strategy: Create targeted promotions that connect the San Luis Obispo community with ShopSLO I DineSLO merchants promoting seasonal specials, sales, events, etc Tactics: a. Texting Scavenger Hunt for Back to School building upon the database for ShopSLO I DineSLO merchants. Online and offline marketing would be used to promote the game, thus building the list to be used for on-going interaction, messaging, and prize/incentive distribution. b. Sign Up to Win website gift card promotion for the Holidays, similar to the gift card promotion done during fourth quarter, 2009. c. Radio promotion for Mothers' Day/Fathers' Day requesting participation in a haiku (5 7-5) poem writing contest describing My Mom and My Dad, sponsored by ShopSLO I DineSLO. $100 gift card for the winner. d. Facebook ads and ShopSLO I DineSLO web ads promoting The SLOGREEN way to plan for shopping and dining. Can also be hooked to ongoing media schedule outlets. Ongoing Evaluation Objective: Provide measurable detail in support of all ShopSLO I DineSLO marketing activities. Strategy: Monitor program on an ongoing basis and have benchmarks and metrics defined in order to assess success and adjust as necessary. Tactics: a. Present metrics to PCC for review, discussion and approval on a regular basis. b. Monthly written reports on progress, program assessment and suggested adjustments, if needed. c. Quarterly participation in PCC meetings providing progress and program updates. d. Final end of fiscal year report with recommendations for upcoming year. e. Final end of contract report including recommendations for future. Budget: 2009-2010 2010-2011 Total 2009-2011 DineSLO Identity Dev: $ 2,500 $ 0 Website(s) Development: $ 8,000 $ 0 Website Updates: $ 2,000 $ 4,000 Possible Event: $ 0 $ 0 Acct Mgmt, Production, Mailing: $ 5,800 $ 6,000 Media Costs: $29,200 $29,500 PR: $ 2,500 $ 500 Merchant Outreach: $10,000 Total: $50,000 $50,000 $100,000 ShopSLO I DineSLO Campaign Calendar DRAFT Launch Timeline: July -September, 2010 Month Task Done? July Final plan and budQet review and approval Fill in rest of calendar upon approval. I Monthly Evaluate progress, program assessment, and required adjustments t-Son Luis O~isr() ( hdrnher of C.ommerce www.VisitSLO.com Web Site Activity May 2010 May '10 April '10 May '09 # of distinct visits/sessions: 32,746 32,149 31,098 # of total pageviews: 120,543 118,079 139,503 Avg. sessions per day: 1,056.32 1,071.63 1,196.07 A vg. pageviews per session: 3.68 3.67 4.48 A vg. length of time on site: 05:02 05:13 04:20 Range Tatal: 372..775 Monthlv Ave.ag..: 31,064.58 Graph is # of session sid is tinct visits over a one-year period. Top three most viewed pages: May '10 April '10 May '09 Postcards: 1,566 1,462 n/a Lodging: 565 680 538 Activities: 358 432 237 Number of Hours expended: 35hrs Calendar Inputting-24hrs Updating/Changes/Additions-11 hrs ]une2010 Page 1 of 3 • i t'S' ...;1. • } .i f'·' , Wll.(~()ML To SAN LUIS OBISPO .. :' . rde!.\ !,Im/ ··.····,"::!8· In us bs (jane! Summer evokes a joy and zest unlike any other season, and summer in San Luis Obispo is no exception. San Luis Obispo's Mission Plaza will come alive with the sounds of a summer concert series featuring a variety of local San Luis Obispo bands and regional favorites, starting this week. Concerts in the Plaza is the premier concert series on the Central Coast, as a free, two-hour show right in the heart of downtown at Mission Plaza. The first show begins Friday, June 4, and the series continues every Friday evening until August 27. This year's line up features rising stars and a local favorite, The Damon Castillo Band. Other big name groups playing this year include Resination, Big Daddy's Blues Band, Still Time, and Siko. Click here for the full line--lliL Now in its 15th year, Concerts in the Plaza has blossomed into what some call the best free party in town. So whether you are here visiting for a few days or a few hours, we hope you will plan to stay awhile and listen to the sounds of summer in San Luis Obispo. Concerts in the Plaza is a family-friendly event, so bring the kids every Friday night beginning June 4 through August 27 from 5:30-7:30 p.m. in the Mission Plaza. Click here for more information on Concerts in the Plaza Saturday, June 5 Join us for a day of grill and grape mastery on the historic Filipponi Ranch at Per Bacco Cellars, Calle Joaquin, San Luis Obispo. Local wineries will create delectable bites of signature grilled dishes paired with their own, select wines. A panel of local celebrity judges will be on hand to pick the best food and wine pairing. Attendees will also be treated to live music, art and samples of gourmet chocolate, olive oil and breads from local vendors. Click here for more information One heart, one world, one pride Central Coast Pride week celebrates the healthy gay/lesbian/bisexual/transgender community of the Central Coast. The events are designed to be both fun and educational. The two main events for the week are the July 2-11 headliner show and Pride in the Plaza. The headliner this year will be comedian Lisa Lampanelli performing her comedy http://visitslo.com/cm/CityEblasts/June20 1O.html 6/2/2010 June2010 Page 2 of3 show the 'Loveable Queen of Mean' at the Performing Arts Center on Saturday, July 10. Pride in the Plaza will follow on Sunday, July 11, as a fun-filled day of activities and entertainment in Mission Plaza. Click here for more information July 15-25 Enjoy a celebration of five centuries of music held on California's picturesque Central Coast. From Bach and beyond to Mozart and more, this world-class festival presents dynamic international artists in unique venues to create the ultimate experience. Click here for more ioformation September 18 The Central Coast Cancer Challenge will take place on Saturday, September 18 and will combine cycling and running with a wellness expo and and concert to raise funds for both national and local cancer support charaties. The event is family focused and the sporting events will include beginner, advanced and children's levels. Click here for more information C:e-ntrai September 30th· October 3rd Join us this Fall for a four-day food and wine extravaganza highlighting the bounty of what San Luis Obispo County has to offer. This food and wine affair is presented by Sunset Magazine and the SLO County Visitors and Conference Bureau and is sure to wow every foodie. The inaugural "Savor the Central Coast" weekend event kicks off with a special night at San Luis Obispo's famous Thursday night Farmers Market. The weekend fun continues with a very unique winemaker's dinners in San Luis Obispo's Mission Plaza and Sunset's Wine Awards Dinner on Friday. Saturday and Sunday get ready to play throughout the county with several exclusive Culinary and Harvest Day Tours. Remember to spend time at the Savor Pavilion on the Historic Santa Margarita Ranch, which will be center-stage for all the restaurants and wineries from throughout the Central Coast. The fun will end with a big celebration! Join us for the finale at Avila Beach with a concert and fireworks show. Click here for more information October 23 This inaugural SLO GranFondo is set for October 23 and will challenge riders with some of the world's most beautiful terrain along the rugged coast of northern San Luis Obispo County. The ride offers three fully supported routes throughout San Luis Obispo County to suit the occasional rider or the seasoned competitor. Both pro and amateur cyclists are welcome to journey throughout the beautiful California Central Coast on this ride. Click here for more information r~ CAL k POLY ARTS SAN LUIS OBISPO SYMPHONY ~~ Scut Lui4 Obihpo LitltL ~ !~ rERFORMING ARTS CENTER an Lu G One of the best parts about coming to San Luis Obispo is all the great outdoor activities we offer here. From hiking to biking, kayaking to windsurfing -we have it all here! So don't forget to bring your tennis shoes, http://visi tslo.com/cm/CityEblasts/June20 1O.html 6/2/2010 June2010 Page 3 of3 there is so much outdoor adventure waiting here in SLO for you! 1 mlhklllg Tralls lllke Ride Cl.lendal I I;:;; ~l?r-1..Kd Hikes Mountaltl BIke TraIls i I " d n Downtown San Luis Obispo comes alive every Thursday night Shop for the freshest produce and flowers in the county, devour delicious ribs and sandwiches, browse local shops open late, and enjoy live entertainment Open 6-9 p,m, on Higuera Street in downtown San Luis Obispo. Click here for daily fresh produce schedule home ...and come Car There are so many ways to enjoy San Luis Obispo without your car. So if you would like to leave it at home we are happy to help you enjoy your vacation without it SLOCarFree.org will show you how to get to SLO without your car and how to get around while you are here Car Free. There is nothing you can't do here without your car! c Click here for more information t.1:::>' i "V','.",:>',,!,!,,!,!',' ©2010 San Luis Obispo Chamber of Commerce J http://visitslo.eom/em/CityEblasts/June20 1O.html 6/2/2010 Release-WineEvents20 10 11 Page 1 of2 Media Contact: Lindsey Miller Director of Marketing 8 0 5-78 6-276 3 liocbcy(ujs!orhamher.org W'I\i,V visitSI Q.com San Luis Obispo, CA -If you are a wine connoisseur,foodie ...or even if you just want to sip and sample the good life, mark your calendar because the dates are set for the 2010-2011 San Luis Obispo County wine event weekends! SAVOR the Central Coast -September 30 -October 3, 2010 -Join us this fall to savor the finest food and wine San Luis Obispo County has to offer at this four-day extravaganza. The inaugural "Savor the Central Coast" weekend includes a special night at San Luis Obispo's famous Thursday night Farmers Market, unique winemaker dinners, Sunset's Wine Awards Dinner, culinary and harvest day tours, a concert including a fireworks show and a Pavilion which will be center-stage for all the restaurants and wineries from throughout the area. savorcentralcoast.com Paso Robles Wine County Harvest Wine Weekend -October 15 -17, 2010 Harvest in Paso Robles Wine Country is an essential experience that can brings visitors to the vines. Harvest Wine Weekend offers a wealth of activities unique to this season and is the idyllic wine country getaway. Over 130 wineries will host more than 150 individual events throughout the weekend. pasowine.com CRAVE -October 22, 2010 -Satisfy your craving with this unique wine tasting experience as the Paso Robles Wine Country comes to San Luis Obispo. Music, food pairings and plenty of Paso Robles wine are sure to instantly delight visitors. pasowine.com San Luis Obispo Vintners' Harvest Festival-November 5 -7, 2010 -Celebrate harvest "SLO-style" with a weekend full of wine and food events. The weekend includes winemaker dinners, passport trips through the wine country and the biggest party of the year, where more than 50 wineries and restaurants pair up to feature wine tasting, food samples, music and more. slowine.com Paso Robles Wine County Zinfandel Festival -March 18 -20, 2011 -During Zinfandel Festival Weekend, Paso Robles wineries come together to celebrate Zinfandel, Zinfandel blends and all things Zin. pasowine.com San Luis Obispo Vintners' Roll Out the Barrels -Spring 2011 -Enjoy the first wine celebration of the year as the local winemakers roll out their barrels and release the "fruits of their labor" for all to enjoy. Experience a weekend full of wine events throughout the SLO Wine Region. slowine.com Hospice du Rhone -April 28 -30, 2011 -Hospice du Rhone weekend showcases the unique character of Rhone varietals as it brings together international Rhone wine producers and enthusiasts. During the wine event, attendees expand their knowledge of the 22 Rhone varietals and enjoy an entire weekend of events featuring these unique wine grapes. hospicedurhone.org Paso Robles Wine County Wine Festival Weekend -May 20 -22, 2011 -Paso Robles Wine Country celebrates the 29th Annual Wine Festival with a packed weekend of events. The signature event on Saturday afternoon hosts more than 90 wineries in downtown Paso Robles to showcase more than 400 wines. Attendees can move to live music, taste artisanal foods and watch chef demonstrations showcasing the diversity that Paso Robles Wine Country has to offer. pasowine.com Resources l'llli:; &Jeases Facts & Slatistic~ Events CaJend'-l£ ~ lDformation http://visitslo.com/cm/Releases/Release-WineEvents201 Oll.html 6/2/2010 Release-WineEvents20 10 II Page 2 of2 So we hope you will plan ahead and come stay awhile with us here in San Luis Obispo and enjoy the good lIfe with a bottle of wine and notably the best cuisine in California! #### If~:ou would not like to receIve tht>se emaiL,>, please click here. SLO Basics Activities in SLO Places to slay AgrEeD Tours Places to eat Biking Tours Shop SLO Driving Tours Wine Tasting Farmers Markel Photo Gallery tiearst Castle Videos KIIJ Friendly Fun ~!Jtlife & Entertainment ~QQ[J>. L RAl\L-illi\:\l Il'~ free IIlgl1 speed Internet! 1000 Olive St. San Lui" Obispo Path of History Recreation '{'Jeddmgs Free things to do §p2~ Walking Tours Upcoming Events ~ (805) 544 2800 About San Luis Obispo How to get to San Luis Obispo ~ Weather San Luis Obispo Planning Essentials 9ne of the best places to live 9reen SLQ San Luis Obispo Business City of Sao LUIS ObisPQ San LUis Obispo Collll!Y. San Luis Obispo News News/Me.g~ Inquiries ~ocal News Press Releases Facts and Stal1stics E-Newsletlers J http://visitslo.com/cm/Releases/Release-WineEvents20I 0 II.html 6/2/2010 I .C......l·sno~. lUIs )l1.Jj 5,111 " I C'om 111 eree~Chi:1rnhel .' r 0 Report to City of SLO-PCC Committee Public Relations Contract/May 2010 Sec. Objective Action Results 1 Assist in implementing City Tourism Marketing Goals and Objectives 1.1 Continue to maintain and improve upon Strategic Alliances. Continue to work with event groups and continue to meet in conjunction with LEVEL with SLO wineries and marketing ideas. Getting ready to attend California Conference on Tourism June 7_9 th . 2.0 Use of City's Brand Using Sincerely logo on all materials. 3 Focus on Public Relations Efforts 3.1 Utilize targeted themes 3.2 Provide information to travel/assignment editors 3.3 Target various niche interests Researching meetings/event contacts and updating outdoor contacts for fall releases about events. 4 Media Relations 4.1 Aggressively maintain and develop Finishing with AZ contacts made through relationships with travel writers/editors media kitty and following up with contacts made last month. 4.2 Target specific media markets 4.3 Respond timely to media requests Submitted photos to Skywest Magazine for consideration in print for upcoming story. Submitted info for National Geographic's Most Enriching Vacation's series. Continue to work with writer from Germany who is writing a travel book on Hwy 1. Sent content and photos to be published in book. Continue working with Steve Marsh from National Geographic-Steve made second visit to SLO for research on book. Continue to submit information and set up meetings and interviews for him. 4.4 Primary host of press trips 4.5 Media Relations Goals 4.5 Results MSN.com-SLO named one of the 10 pricey cities that pay off http:!/rea ]l>tate.rn;)n.com /slideshow .a>px ?c:r: Joclirnentid c=21 031 081 iJ9::(r=10'7,J20pricey %20cities%20thd t%20pay'I,,20u ff'~~)3 A ';':)20 1()(>()20pricey(~<)20cit ies(),;,20Ihi.1 t';\)20Pd:/~~,2 Ooff (est. value-$250,000) Dave was on the show BBC's "Postcards From Across the Pond"-on ideal holiday spots. (no adv equivalent but based on online rates est. value $150,000) Away.com-part of the Away Network and Orbitz. http://vdGltion.iT\V tly.wrn(Cd lifo rnid/trave I-v2 -cid2493-san-l uis-obi spo-cid1606 be;Kh-VdGltions.html htL p:1 Iv aca Ii on.a\\'dy .com!Cd 1i fornia/trave I-v2 -cid2493-scm-1 u is-obispo-ci d400173 trave l.htrn I (est. value-$50,000) Wine Spectator-helped with update of content for online travel section on SLO Wine Region-including all sections. SLO was featured "Wine Travel Destination" of the month. llU.r:i Iw'vv..w. winespeda tOLcoml\vctlregio n/rid/97 (est. value $123,000) Houston Chronicle (helped arrange trip with TBlD's pr agency and submitted photos and content on follow up)-CA's Central Coast offers an alternative blend http://v\\Yw.ehron.com/disp/storv.mpJ/tri1 vel/features!698] 939.html (est. value-$117,500) 5 Specific Public Relations Efforts 5.1 Develop Story Ideas Will be sending fall events release. Sending out next year's wine events throughout county release. 5.2 12 press releases/ 4 "What's New" Working on a General Fall Events Release including culinary, outdoor and culture events broken into categories- Sent out releases, all attached as well as links: http://visitslo.com!cm/Releascs/Release waiting for info to corne back from WineI:\'ents2LllOl ],html event organizers-and What's New release. Continued to send out Tour de SLO Wine Region and Festival Mozak. 6 Maintain Information 6.1 Computer mailing list of travel media Ongoing. 6.2 Update listings in publications Ongoing. 6.3 Annual Special events calendar Ongoing. 6.4 Press Room at www.visitslo.com Ongoing updating. 6.5 Media Kitty/ My Media Info report Working with MyMedialnfo's editorial calendars to gain info on articles that are in production that would SLO would be a good fit for. Estimated Value of placed PR 2009-10 Media July August September October November December Disney's Family.com $ 125,000 $ - Flight Line Newspaper $ 1,000 National Geographic Adventure $ 150,000 US News & World Report $ 80,000 Art and Entertain me $ 1,000 Mainstream Erotic $ 1,000 US News & World Report $ 80,000 RealTravelAdventures.com $ 1,000 Skywest $ 120,000 The Record/ northjersey.com $ 15,000 The Desert Sun $ 4,500 Total $ 2,000 $ 201,000 $ 356,000 $ 4,500 $ 15,000 Media January February March April May June Real Travel Adventures 1000 LA Times Ad Section 18,000 Coast Kids (Coast Magazine) 7,050 Sunset Magazine 106,000 Active.com 5,000 Desert Sun 24,000 eHow.com 1,000 Examiner.com-ROB 3parts 9,000 Examiner.com-Bounty 3,000 San Jose Mercury 138,000 Contra Coast Times 69,000 Marin Independent Joumal 36,000 Style Media Group (3) 54,000 MSN.com-Pricy Cities Pay Off 250,000 Wine Spectator-SLO Travel 123,000 BBC-Postcards from across Pond 150,000 Away.com 50,000 Houston Chronicle (w/TBID) 117,500 Total $19,000.00 # $143,050.00 # $255,000.00 $54,000.00 $690,500.00 # $0.00 For details on individual placements, see monthly PCC report. I .-)1' 'no. !UISCllS r. fj SdTl <••f Commercet'Chdmber () ,_ Report to City of SLO-PCC Committee Event Promotion Contract/May 2010 Sec. Objective Action Results 1 Create an Events Promotion program that capitalizes from the wealth of local events and increase their visibility and utilize them as a point of departure to attract visitors to San Luis Obispo. 1.1 Collaborate with marketing directors to attract media to events and offer to host press trips. Continue to work with several groups: CALA-Pride City to Sea CranFondo SLO Vintners SavorNCB CP Alumni CP Athletics Central Coast Cancer Challenge Continue to work with Savor on planning for SLO events and promotion of events both in SLO and in releases outside of the area and in all promotional materials. Meet with Marketing Director for CP Athletics-will be working on a plan for improving visitor packet they send out. Also provided information including walking map and content. Attended CIA meeting to introduce self to all CIA recipients for corning year. 1.2 Create event package to sell to potential visitors. Working with each event to make sure they are included in eblast, visitslo.com, editorial calendars, and promotional opportunities through visitor center and booth. 1.3 Offer PR advice and help with executing the PR plans. Continue to work this month with SLO GranFondo, Savor, Festival Mozaic, Central Coast Cancer Challenge. 1.4 Promotion of event through the Visitors Center and visitslo.com Continue to work with SAVOR on various promotions through visitor center and online. 2.0 Utilize events for tourism promotion at event by ha ving San Luis Obispo booth. Working on developing and researching ideas for enhancing booth and for giveaways at booth for upcoming events in fall. Participated in National Train Day on May 8th in LA Union Station with Amtrak. 3.0 Produce promotional materials and giveaways. Brochure finished and we are now working on distributing to strategic partners. 4.0 Develop two special promotional campaigns. Done. 5.0 Produce and send out e-blast newsletter. June's eblast focuses on the kick off of Concerts in the Plaza htl p://visi tslo.comlcm/Ci tyEbJasts/J une 20 1O.html 6.0 Provide Written report & presentation. Ongoing. I,San Luis Obispo Charnber of-Con1rnerce Visitor Center Contract May 2010 Visitors to Center: Promotional materials distributed: City Maps County Maps Visitor Guides Visitor Packets Advertising responses fulfilled: EnjoySLOwines.com/Advertisement BeautifuISLO.com/Advertisement WelcomeSLO .com/Advertisement TraveltoSLO.com/Advertisement GoT oSLO .com/Ad vertisement LetsGoSLO .corn/Ad vertisement HelloSLO.com/Advertisement SLOEasy.com/Advertisement SLOGoing.com/Advertisement SLOGetaway.com/Advertisement Phone Line #/Advertisement Phone Line #/Advertisement Savor Magazine. VCB Coop Outsideleadlnfo.com Visi tS LO .com/Advertisemen t On-line Newsletter Sunset Responses Other Total Responses: Total sent year-to-date: City Ad Packets Amtrak Coupons May 10 Apr. 10 5,257 3, 961 81 86 177 60 10 26 11 33 4 27 48 27 247 May 09 6,341 78 62 25 460 32 212 704 4, 122 SAN LUIS OBISPO CHAMBER OF COMMERCE VISITOR CENTER MAY 2010 PEOPLE COUNT DAY DATE PEOPLE DAY COUNT PEOPLE EVENING COUNT Saturday 1 155 20 Thursday 6 208 24 Friday 7 205 25 Saturday 8 168 27 Thursday 13 204 26 Friday 14 181 16 Saturday 15 142 21 Thursday 20 23 2 29 Friday 21 224 25 Saturday 22 157 16 Thursday 27 286 3 2 Friday 28 208 19 Saturday 29 217 21 Total 2,587 301 CALENDAR OF EVENTS Total number of events in May calendar: 7 2 Total number of events inputted as of 01/01/2010: 352 Number of events inputted during this month: 63 SAN LUIS OBISPO CHAMBER OF COMMERCE VISITOR CENTER MAY 2010 VISITOR RELATED EMAIL &PHONE CALL REpORT DAY DATE PHONE CALLS EMAIL Saturday 1 16 1 Sunday 2 11 1 Monday 3 28 11 Tuesday 4 3° 10 Wednesday 5 24 11 Thursday 6 27 8 Friday 7 21 1 Saturday 8 13 ° Sunday 9 22 ° Monday 10 19 4 I 4Tuesday 11 15 Wednesday 12 23 6 Thursday 13 35 4 Friday 14 29 6 Saturday 15 15 1 Sunday 16 11 7 Monday 17 30 9 Tuesday 18 26 11 Wednesday 19 22 ° Thursday 20 35 ° Friday 21 18 3 Saturday 22 16 1 Sunday 23 15 3 Monday 24 23 13 Tuesday 25 21 4 Wednesday 26 28 7 Thursday 27 35 8 Friday 28 21 7 Saturday 29 11 1 Sunday 30 8 ° Monday 31 13 ° TOTAL 661 142