HomeMy WebLinkAbout03-10-2010 PCC MinutesPromotional Coordinating Committee
Minutes
Wednesday, March 10, 2010
5:30 pm
City Hall
Council Hearing Room
990 Palm Street
CALL TO ORDER: Chair Terry Conner 5:30 pm
PRESENT: Babb, Davis, J. Conner, Fidler, Rizzo
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
Mary Verdin announced that Katy McGrath has moved to a different company. Cary
Woll, coming from Festival Mozaic, will be replacing her.
CONSENT AGENDA
ACTION: Moved by J.Conner/Babb to approve the consent agenda as presented.
Motion carried 5:0
PRESENTATIONS
1. CONTRACT UPDATES
Chamber of Commerce
Lindsey Miller gave an overview on the current PR efforts for the City. Several articles
were placed in various media such as The Desert Sun, Sunset Magazine, and
Active.com. They will be at Open House for three days (compared to one day last year)
and National Train Day in Los Angeles will follow at the beginning of May. Window
decoration for the Film Festival was somewhat successful as it appeared in empty office
spaces only. None of the actual vendors/businesses were participating. This was mostly
due to the size of the poster that would have taken over the most of the available
window space. Lindsey is also assisting the vintners with “Roll out the Barrels” as the
promotional efforts are already gearing up for the event.
Dave Garth mentioned that the high definition video produced for the Visitors Center will
be divided in three parts in order to be posted on YouTube.
BUSINESS ITEMS
1. REVIEW OF CURRENT BUDGET AND CONTRACTS
Staff went over the 2009-10 contractual obligations, the 2010-11 budget allocations, and
funding already committed for the upcoming fiscal year. The committee then discussed
the best approach for review of the contracts that will end on June 30, 2010.
Motion: J.Conner/Rizzo to assign the marketing subcommittee members as a
task force to review the contracts for 2010-2011. Motion carried 5:0
2. SUBCOMMITTEE ASSIGNMENTS
This item was continued to the April meeting when the new committee members will be
present.
PCC LIAISON REPORTS
Dusty Davis asked for a list of all the reports that have been received as of yet. Marco
Rizzo mentioned that Transition Mental Health tabled the Antique Road Show. Staff will
follow-up with the organization.
PCC MARKETING SUBCOMMITTE
Dave Garth reported that the contractors have come to a conclusion regarding the logo
use. The marketing subcommittee was asked to meet and come back with a final
recommendation.
TBID BOARD REPORT
John Conner reported that the TBID decided to financially support the SLO GranFondo.
The board also heard a presentation from the Chamber as to how they could assist the
current marketing efforts. Level Studios presented its 2010-11 preliminary budget
recommendation. John also mentioned that the board is working on an events
promotion program.
PCC COMMUNICATIONS
Staff reported on the Open Space Kiosk and Wayfinding Sign projects status, the
GranFondo bike ride on October 23, 2010, the possible marathon race in 2011, and the
Central Coast Cancer Challenge scheduled on September 18, 2010 at Laguna Lake.
Meeting adjourned 6:30 pm