HomeMy WebLinkAbout05-12-2010 PCC MinutesPromotional Coordinating Committee
Minutes
Wednesday, May 12, 2010
5:30 pm
City Hall
Council Hearing Room
990 Palm Street
CALL TO ORDER: Chair Terry Conner 5:30 pm
PRESENT: Babb, Davis, J. Conner, LeMieux, Palazzo, Rizzo
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
There was no public comment.
CONSENT AGENDA
ACTION: Moved by J. Conner/Babb to approve the consent agenda as presented.
Motion carried 7:0
PRESENTATIONS
1. CONTRACT UPDATES
Verdin Marketing Ink.,
Account Manager Cary Woll reported on the Mothers’ Day promotion for
ShopSLO/DineSLO. The campaign started with email blasts and spots on two radio
stations. Flyers were distributed to the merchants by an Intern. 15 merchants updated
their profile and 10 establishments signed on for the first time through this effort.
Facebook saw an increase from 86 to 245 friends and Twitter followers increased from
45 to 51. In June the contractor will present the final campaign plan for 2010-11, but
Cary did share a preliminary plan at the meeting.
Chamber of Commerce
Account Manager Lindsey Miller handed out the brochure that the committee had
commissioned. She had taken it to National Train Day and will continue to distribute at
all events she will be present at. She reported that Style Magazine from the Bay Area
placed a SLO article in three of its seven publications. Lindsey is in contact with Wine
Spectator since the magazine is updating the website and plans an article on SLO. The
City will be included in a German travel book on Highway One and Away.com is
planning a trip to SLO. BBC and BBC World (Across the Pond) will feature a 30-minute
segment on SLO.
Chamber CEO Dave Garth updated the committee on the upcoming seismic retrofit of
the Visitors Center as the deadline was set by the City Council for July 1, 2011.
He mentioned that the Chamber will try to stay at the current location due to its
proximity to the Mission.
BUSINESS ITEMS
1. GRANTS-IN-AID (GIA) PRELIMINARY RECOMMENDATION
GIA subcommittee member Sasha Palazzo reported on the discussion at the
subcommittee level and how its members determined the guidelines they wanted to
pursue in this year’s grant cycle. These guidelines were especially important since the
funding requests amounted to $263,800 compared to the $90,000 available budget.
However, in its definition, the subcommittee took Council comments from last year’s
funding cycle into consideration. The following criteria were applied in addition to the
standing funding criteria:
- organizations that did not attend the mandatory meeting on February 10, 2010 were
not considered.
- new applicants were given priority if they fulfilled the overall grant criteria.
- longstanding applications were reduced by 1/3 if no new components were
introduced. The committee recommended continuing the reduction in future years
and eliminating funding altogether within three years if no new components or
features were introduced. The committee wanted to make sure that organizations
tried to grow their events and/or reach out to different audiences for the enjoyment
of all. However, they did not feel comfortable eliminating the funding abruptly.
- Applicants with anniversaries were given a bonus amount of $1,000.
The committee went over each application and recommended amount, so the
subcommittee could address its decision organization by organization.
ACTION: Moved by J. Conner/Rizzo to approve the preliminary recommendation
for 2010-11 GIA funding as presented by the subcommittee.
Motion carried 7:0
2. 2010-11 CONTRACTS – PRELIMINARY RECOMMENDATION
Commissioner Davis reported that the task force is still discussion the
recommendations. The item was continued to the June Regular Meeting.
PCC LIAISON REPORTS
No reports where given.
PCC MARKETING SUBCOMMITTE
No meeting was held.
TBID BOARD REPORT
Commissioner J. Conner reported that the TBID’s budget discussion came to a hold due
to an increased funding request from the VCB. The budget task force was asked to
convene and return with a new recommendation.
PCC COMMUNICATIONS
Staff asked the committee whether it would entertain a presentation by the Federal
Salmonic Association that would like to hold its 2011 conference in San Luis Obispo.
The committee agreed to hear the item in the June 2010 Regular Meeting.
Staff reported on the commissioned historic walking tours. The main tour is nearing
completion and might be ready at the June meeting. The Railroad District tour will be
introduced during the Central Coast Railroad Festival in October. The “Hidden SLO”
tour is lagging a bit behind, but should be finalized by the end of the year.
Meeting adjourned 6:35 pm