HomeMy WebLinkAbout07/05/1995, 2 - 1995-96 PROMOTIONAL COORDINATING COMMITTEE GRANTS-IN-AID RECOMMENDATIONS MEETING DATE:
�III�►��NIIVIII�����It����� city of San WIS OBISPO Jul 5 1995
COUNCIL AGENDA REPORT ITEM NUMBER:
FROM: Ken Hampian, Assistant City Administrative Officer
Prepared by: Sue Baasch, Administrative Analyst
SUBJECT: 1995-96 Promotional Coordinating Committee Grants-In-Aid Recommendations
CAO RECOMMENDATIONS:
1. Consider recommendations from the Promotional Coordinating Committee for grants to
community organizations and determine the appropriate level of City support for 1995-
96.
2. Adopt a resolution authorizing staff to develop and execute agreements with each grant
recipient as described .in Exhibit "A" attached to the Resolution and inclusive of any
modifications made by the Council during the public hearing.
DISCUSSION:
Background
In January of this year, the Promotional Coordinating Committee(PCC) began its annual grants
process. Notices advertising the availability of grants for local non-profit organizations that
promote cultural, economic and recreational services in the city were placed in the Telegram-
Tribune. In addition, prior year grant recipients were mailed notices advising them of the time
frame for the 1995-96 grants process. A workshop was subsequently held for prospective
applicants to review the grant application, emphasize the Council's criteria and the PCC's
expectations for the applications, and answer any questions of applicants.
Completed applications were due to the City in March. The PCC received 30 applications
requesting$185,025. This compares with 28 applications in 199495 requesting about$150,200.
As in the past, the majority of the applications were geared toward cultural activities. Copies
of the 1995-96 grant applications are available for Council and public review in the City Clerk's
Office.
Review Process
Upon receiving the grant applications, the PCC convened a subcommittee to thoroughly review
the applications and formulate preliminary grant recommendations. The Grants-In-Aid
subcommittee was comprised of Dianne Long (who served as chair), Pati Brown and Deborah
Holley. In conducting the review, the subcommittee evaluated the applications against their
longstanding PCC Grants-In-Aid assessment criteria along with four criteria added last year to
the application to help focus the grant.
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COUNCIL AGENDA REPORT
1995-96 GIA recommendations
Page 2
The subcommittee's preliminary recommendations were then presented to the full Committee for
action during the PCC's regular May meeting. During the meeting, the PCC reviewed the
subcommittee's recommendations and set a public hearing to present the recommendations to the
applicant agencies.
Funding�Recommendations
A public hearing was subsequently held on May 24, 1995 to formally present the Committee's
1995-96 Grants-In-Aid recommendations to the applicant agencies.. During the meeting, all
applicants were given an opportunity to address the PCC regarding their recommendations.
Representatives of the following groups were present and made comments: ARTernatives,
Friends of SLO Botanical Gardens, Centerpointe Theatre Group, SLO County Symphony, SLO
International Film Festival, La Fiesta, SLO Little Theatre, Mission Plaza Cultural Coalition,
Mozart Festival, Pacific Repertory Opera, and the SLO Soccer Club.
Those providing comments to the PCC primarily provided additional information about their
programs and future plans, and expressed appreciation to the committee for their preliminary
recommendations. The representative of La Fiesta, however, asked that the committee consider
increasing the recommendation to the same level as the 1994-95 award (from$2,000 to$3,000).
He indicated that the additional funds would be used entirely to support the neighborhood float
program. In addition, Chairman Pyper noted that he had .met earlier in the day with a
representative from Music and the Arts for the Youth who had requested an increase to the
1994-95 grant level (from $2,000 to $3,000).
Final action on the Grants-In-Aid recommendations was held to the June 14, 1995 meeting. At
this meeting the PCC unanimously adopted the preliminary recommendations including the
requested adjustment from $2,000 to $3,000 for La Fiesta, and directed staff to forward the
recommendations to the City Council for final action.
Generally, the PCC's 1995-96 final grant recommendations:
• Total $80,400 ($5,400 of which has been set aside in a reserve, a portion of which—
$2,700—is the result of carrying over 1994 reserve funds once allocated to support the
Future Farmers of America conference).
• Provide funding to 29 organizations; grants range from $1,000 to $6,000.
• Promote self-sufficiency for more mature organizations by gradually reducing City
funding dependence.
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COUNCIL AGENDA REPORT
1995-96 GIA recommendations
Page 3
A more detailed discussion of the individual grant recommendations can be found in Attachment
2. A member of the PCC will be available to the Council at the public hearing to respond to
any inquiries-
Contracts
c
Upon Council adoption of grant amounts, staff will enter into contracts with each of the qualified
organizations. Contracts-are then monitored by the PCC and staff throughout the year.
FISCAL IMPACT:
The 1995-97 Financial Plan contains $80,400 for the PCC Grants-In-Aid program, $2,700 of
which was carry-over from the 1994-95 reserve, as noted earlier.
ATTACHN ENTS:
Resolution with Exhibit "A"
"1" - Grants Assessment Criteria
"2" - Summary of Grants-In-Aid Recommendations
a: &95.car
RESOLUTION NO. (1995 SERIES)
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
SAN LUIS OBISPO AUTHORIZING FUNDING TO TWENTY-NINE AGENCIES
IN THE AMOUNT OF $759000 FOR FISCAL YEAR 1995-96
THROUGH THE.PROMOTIONAL COORDINATING COMMITTEE
WHEREAS, in the past, the City of San Luis Obispo has authorized and distributed
Grants-In-Aid funding to community organizations which provide economic, cultural, and
recreational services to residents and visitors; and
WHEREAS, funding for the Grants-In-Aid program has been included in the 1995-97
Financial Plan for the City of San Luis Obispo.
NOW,THEREFORE, BE IT RESOLVED by the Council of the City of San Luis Obispo
as follows:
SECTION 1. That certain organizations attached hereto and marked Exhibit "A" shall
be provided funding as is designated in the same attachment.
SECTION 2. The staff is directed to prepare a contract for each agency identified in
Exhibit "A" and the City Administrative Officer is authorized to execute such contracts.
Upon motion of , seconded by and
on the following roll call vote:
AYES:
NOES:
ABSENT:
Page 2 - Resolution (1995 Series)
the foregoing resolution was passed and adopted this day of , 1993
ALLEN SETTLE, MAYOR
ATTEST:
Diane Gladwell, City Clerk
APPROVED AS TO FORM AND CONTENT:
Wrg
ity ttorney
�-s
Exhibit A
Promotional Coordinating Committee
Grants-In-Aid Recommendations for 1995-96
1995-96
Recommendation
San Luis Obispo Art Assn.(SLO Art Center) 4,000
Artemis,A Theatre Co. 2,500
ARTematives 2,000
Friends of San Luis Obispo Botanical Garden 2,200
Business Improvement Association 4,500
Cal Poly Foundation for Cal Poly Arts 2,000
Centerpointe Theatre Group 2,000
Children's Creative Project 3,000
Civic Ballet of San Luis Obispo 2,500
San Luis Obispo Community Concerts Assn. 2,000
San Luis Obispo County Arts Council 2,200
San Luis Obispo County Band 1,800
San Luis Obispo County Symphony 4,000
San Luis Obispo County Youth Symphony 2,000
Cuesta College Art Gallery 2,100
Foundation for the Performing Arts 2,150
Friendships Through Dance 1,000
Gilbert Reed Ballet 1,000
San Luis Obispo International Film Festival 4,850
La Fiesta de San Luis Obispo 3,000
San Luis Obispo Uttie Theatre 4,000
Mission Plaza Cultural Coalition 1,200
San Luis Obispo Mozart Festival 6,000
Music and the Arts for Youth 2,000
Mystic Krewe of Kamival 5,000
Pacific Repertory Opera 2,000
San Luis Obispo Poetry/Fest/Literacy Council 1,000
San Luis Obispo Soccer Club 1,000
San Luis Obispo Vocal Arts Ensemble 2,000
Reserve 5,400 (1)
Total - $80,400
(1) Reserve of$5,400 in 1995-96 reflects the carry-over of the 1994-95 reserve
($2,700)to 1995-96.
Attachment "t"
PROMOTIONAL COORDINATING COMMITTEE
GRANT APPLICATION ASSESSMENT CRITERIA
The City of San Luis Obispo's Promotional Coordinating Committee, under direction of
the City Council, recognizes that cultural, social and recreational organizations make
significant contributions to the overall quality of life in San Luis Obispo. As such, the City
sponsors an annual Grants-In-Aid program to promote cultural, social and recreational
activities in our community.
In addition to the criteria listed below, each application will be judged on the basis of local
benefit to residents, economic advantages to City, level of innovation, and quality of
program management.
ASSESSMENT CRITERIA
1. Applicant organization must have a clearly stated purpose and function and be
responsible for the planning and provision of a cultural, social or recreational
program.
2. Applicants must demonstrate that they have the managerial and fiscal competence
to complete the proposed project.
3. Applicants cannot use promotional grant monies to fund staffing costs.
4. The organization shall give evidence that they have pursued other sources of
financial support, and that they have examined and weighed the financial ability of
the target population to support their program or event.
5. The organization must extend its program to the general public and may not
exclude anyone by reason of race, religion, ethnic background, or any other
population covered by State or Federal law.
6. The applicant organization must be willing to participate in an evaluation process
as requested by the Promotional Coordinating Committee.
7. Applicants should be able to demonstrate coordination with related agencies and
existing community resources.
8. Other types of City support, such as facility use or in-kind service, will be
considered in the award process.
9. Demonstrated financial need of the organization will be considered in evaluating
and awarding funds.
10. Past performance of the organization, regardless of financial need, will be
considered in awarding funds.
Applicants should be aware that there is no assurance that funding will be available
to them in any fiscal year. Long term dependence on City funding Is discouraged.
3 oz- 7'
Attachment 02"
PRuMOT1ONAL COORDINATING COMMi i TEE
SUMMARY OF PRELIMINARY RECOMMENDATIONS
FOR THE 1995-96 GRANTS-IN-AID PROCESS
1. SAN LUIS OBISPO ART ASSOCIATION
Request Summary: The Art Association is requesting funding to help support their
"Guest Artist Series" and "MoreArt/MozArt" Festival.
1994-95 GRANT AMOUNT $4,600
1995-96 REQUEST $7,525
RECOMMENDATION $4,000
2. ARTEMIS, A THEATRE COMPANY
Request Summary: Artemis is requesting funding to promote the 1995 Central Coast
Shakespeare.Festival and the fall repertory play season.
1994-95 GRANT AMOUNT $2,500
1995-96 REQUEST $3,500
RECOMMENDATION $2,500
3. ARTERNATIVES
Request Summary: Arternatives is requesting funding to offset the costs of:
producing exhibitions and lectures, providing a venue for local artists to display their
work; and promoting an after school contemporary art appreciation program.
1994-95 GRANT AMOUNT $2,000
1995-96 REQUEST $8,000
RECOMMENDATION $2,000
4. FRIENDS OF SLO BOTANICAL GARDEN
Request Summary: The Botanical Garden is requesting funding to develop promotional
materials for the 1996 Garden Festival.
1994-95 GRANT AMOUNT $2,000
1995-96 REQUEST $3,500
RECOMMENDATION $2,200
5. BUSINESS IMPROVEMENT ASSOCIATION
Request Summary: The BIA is requesting funding for four separate projects: (1) to
support the Annual Holiday Parade - $2,500, (2) to print the Decemberfest Brochure -
$2,000, (3) to re-print the Thursday Night Activities Brochure - $2,000, and (4) to
print a new Downtown Map - $1,500.
1994-95 GRANT AMOUNT $2,000
1995-96 GRANT REQUEST $8,000
RECOMMENDATION $4,500
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Due the limited funding available for the 1995/96 Grants-in-Aid Program, the
Subcommittee opted to only recommend funding for the two previously supported
projects submitted by the BIA. As such, funding has been recommended for the
holiday parade ($2,500) and the Decemberfest Brochure ($2,000). Funding has not
been included for the Thursday Night Activities brochure or the Downtown Map.
These two projects may be candidates for the Enhanced Promotional Program.
6. CAL POLY FOUNDATION FOR CAL POLY ARTS
Request Summary: Cal Poly Arts is requesting funding to support local participation
and marketing for "Pretty Fire" and Street Sounds" - two performances associated
with the Project Link program.
1994-95 GRANT AMOUNT $2,800
1995-96 REQUEST $3,250
RECOMMENDATION $2,000
7. CENTERPOINTE THEATRE GROUP
Request Summary: Centerpointe Theatre is requesting funding to continue and expand
their production of "Nebula: New Stage Works" series.
1994-95 GRANT AMOUNT $1,000
1995-96 REQUEST $5,000
RECOMMENDATION $2,000
8. CHILDREN'S CREATIVE PROJECT (ITALIAN STREET PAINTING)
Request Summary: The Children's Creative Project is requesting funding to promote
the 5th Annual Italian Street Painting Festival. Festival proceeds will benefit arts
education programs for San Luis Obispo area elementary schools.
1994-95 GRANT AMOUNT $5,000
1995-96 REQUEST $10,000
RECOMMENDATION $3,000
9. CIVIC BALLET OF SAN LUIS OBISPO
Request Summary:The Civic Ballet is requesting funding to underwrite a gifted dancer
scholarship fund, to replace their portable dance floor,to print their annual promotional
materials.
1994-95 GRANT AMOUNT $2,000
1995-96 REQUEST $6,000
RECOMMENDATION $2,500
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10. SAN LUIS OBISPO COMMUNITY CONCERTS ASSOCIATION
Request Summary: Community Concerts is requesting funding for a portion of the
costs associated with providing a student music and.education program to San Luis
Obispo junior and senior high students and to underwrite 75 free tickets for selected
students to attend one of their four regular season concerts.
1994-95 GRANT AMOUNT $2,000
1995-96 REQUEST $3,000
RECOMMENDATION $2,000
11. SAN LUIS OBISPO COUNTY ARTS COUNCIL
Request Summary: The Arts Council is requesting funding to complete and publish the
findings of an economic impact study of the arts community on the County of San Luis
Obispo.
1994-95 GRANT AMOUNT $2,000
1995-96 REQUEST $2,200
RECOMMENDATION $2,200
12. SAN LUIS OBISPO COUNTY BAND
Request Summary: The County Band is requesting funding to increase musician
participation and the number of public performances.
1994-95 GRANT AMOUNT $2,000
1995-96 REQUEST $4,500
RECOMMENDATION $1,800
13. SAN LUIS OBISPO COUNTY SYMPHONY
Request Summary: The Symphony is requesting funding to offset programming
expenses for their Family Concert, Children Music Education Outreach Program,
Autumn Apex Concert and subscription concerts.
1994-95 GRANT AMOUNT $4,000
1995-96 REQUEST $7,000
RECOMMENDATION $4,000
14. SAN LUIS OBISPO COUNTY YOUTH SYMPHONY
Request Summary: The Youth Symphony is requesting funding for conductors and
youth coaches to support their 1995-96 season.
1994-95 GRANT AMOUNT $2,000
1995-96 REQUEST $5,000
RECOMMENDATION $2,000
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15. CUESTA COLLEGE ART GALLERY
Request Summary: The Art Gallery is requesting funding to offset costs associated
with promoting the Art Gallery and presenting a ceramic sculpture workshop to the
community.
1994-95 GRANT AMOUNT $1,500
1995-96 REQUEST $2,700
RECOMMENDATION $2,100
16. FOUNDATION FOR THE PERFORMING ARTS CENTER
Request Summary: The Foundation is requesting funding to continue the Youth
Outreach for Performing Arts Center Program.
1994-95 GRANT AMOUNT $2,000
1995-96 REQUEST $3,900
RECOMMENDATION $2,150
17. FRIENDSHIPS THROUGH DANCE
Request Summary:Friendships Through Dance is requesting funding to offset the costs
of renting the Cuesta College Auditorium for a dance performance featuring Russian
dancers.
1994-95 GRANT AMOUNT N/A
1995-96 REQUEST $1,600
RECOMMENDATION $1,000
18. GILBERT REED BALLET
Request Summary: The Gilbert Reed Ballet is requesting funding for artists fees for
their "A Christmas Carol" production.
1994-95 GRANT AMOUNT N/A
1995-96 REQUEST $5,000
RECOMMENDATION $1,000
19. SAN LUIS OBISPO GIRL'S SOFTBALL ASSOCIATION
Request Summary: The Softball Association is requesting $15,000 to construct a
concrete stairway at the Laguna Junior High School softball fields.
1994-95 GRANT AMOUNT N/A
1995-96 REQUEST $15,000
RECOMMENDATION $-0-
o2 W
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Based on the limited funding available for the Grants-In-Aid Program, "newer"
applicants are typically provided grants in the range of $1,000 to $2,000. Since
constructing a stairway is basically an "all or nothing" proposition and costs $15,000,
the Subcommittee did not feel a $1,000 to $2,000 grant would not be beneficial to
the organization. Consequently, no funding was recommended.
20. SAN LUIS OBISPO INTERNATIONAL FILM FESTIVAL
Request Summary: The Film Festival is requesting funding to offset special program,
promotional, artist hospitality and venue rental expenses in connection with the 1995
Festival..
1994-95 GRANT AMOUNT $4,000
1995-96 REQUEST $9,850
RECOMMENDATION $4,850
21. LA FIESTA DE SAN LUIS OBISPO
Request Summary: La Festa is requesting funding to offset a portion the expenses
associated with organizing and presenting the Grand Parade.
1994-95 GRANT AMOUNT $3,000
1995-96 REQUEST $8,000
RECOMMENDATION $3,000
22. SAN LUIS OBISPO LITTLE THEATRE
Request Summary: Little Theatre is requesting funding for brochures for the 1995-96
season, a hearing assistance system for the hearing impaired, production costs, and
a piano and music stands.
1994-95 GRANT AMOUNT $4,800
1995-96 REQUEST $15,000
RECOMMENDATION $4,000
23. MISSION PLAZA CULTURAL COALITION
Request Summary: The Coalition (Children's Museum, Art Association, Historical
Museum, Little Theatre, etc.) is requesting funding to reprint a joint brochure to
promote Mission Plaza as a cultural center and promote the "Take Five" cultural and
historical festival.
1994-95 GRANT AMOUNT $2,000
1995-96 REQUEST $4,000
RECOMMENDATION $1,200
-- Page 6
24. SAN LUIS OBISPO MOZART FESTIVAL
Request Summary: The Festival is requesting funding to help offset the costs of
promoting the 1995 Festival.
1994-95 GRANT AMOUNT $5,000
1995-96 REQUEST $8,000
RECOMMENDATION $6,000
25. MUSIC AND ARTS FOR YOUTH
Request Summary: MAY is requesting funding for artists fees, promotion, and general
expenses connected with providing concert events.
1994-95 GRANT AMOUNT $3,000
1995-96 REQUEST $4,250
RECOMMENDATION $2,000
26. MYSTIC KREWE OF KARNIVAL
Request Summary: Mystic Krewe is requesting funding to offset a portion of the
expenses associated with providing the annual Mardi-Gras parade.
1994-95 GRANT AMOUNT $5,000
1995-96 REQUEST $10,000
RECOMMENDATION $5,000
27. PACIFIC REPERTORY OPERA
Request Summary: The Opera is requesting funding for artist fees in connection with
their December performance of "Amahl and the Night Visitors".
1994-95 GRANT AMOUNT $2,000
1995-96 REQUEST $3,750
RECOMMENDATION $2,000
28. SAN LUIS OBISPO POETRY FESTIVAL (LITERACY COUNCIL)
Request Summary:The Literacy Council is requesting funding to offset a portion of the
expenses associated with presenting the 12th Annual Poetry Festival.
1994-95 GRANT AMOUNT $1,000
1995-96 REQUEST $6,000
RECOMMENDATION $1,000
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29. SAN LUIS OBISPO SOCCER CLUB
Request Summary: The Soccer Club is requesting is funding to offset expenses
associated with holding the summer Soccer Tournament.
1994-95 GRANT AMOUNT N/A
1995-96 REQUEST $7,500
RECOMMENDATION $1,000
30. SAN LUIS OBISPO VOCAL ARTS ENSEMBLE
Request Summary: The Ensemble is requesting funding to offset ongoing expenses
associated with providing three concerts in San Luis Obispo.
1994-95 GRANT AMOUNT $2,000
1995-96 REQUEST $4,000
RECOMMENDATION $2,000
G:gia95
La Fi..Aa de San Luis Obispo
July 5, 1995
City Council Meeting
City of San Luis Obispo
In order to better represent the members of the community and to increase the level of civic pride
and unity, we propose that the traditional celebration of La Fiesta be combined with the celebration
of the City's birthday. The benefits to the community and City are numerous:
1. Provide a series of events that will allow all the different ethnic, professional and civic
groups to participate and promote their group's contributions to the city past and
present.
2. Continue to promote the City of San Luis Obispo as a destination for tourists from
other areas of the State and the Western United States. This will allow us to
effectively support the efforts of local businesses and the City.
3. Provide the primary "Family Oriented" celebration of our community to increase the
spirit of cooperation and neighborhood relationships that are critical to the future
success of our unique community.
In order for La Fiesta to achieve these goals, it is necessary for us to have additional support from
the City of San Luis Obispo and the community. We are actively seeking to establish mutually
beneficial relationships with all the service organizations and civic groups in our community. If these
relationships are properly developed, all our local organizations and businesses should be able to
benefit financially. To help us"help the community", we ask that the City Council:
1. Increase our PCC.Funding to $5000 for the 1996 event schedule. These funds will be
used to promote the multi-cultural "Small World Event" and the"Neighborhood Float
Program" in the La Fiesta Parade. Provide matching contributions for up to $2000
additional funds that are donated by the local community.
2. Consider providing some assistance or"relief' with some of the permits and fees
required to put on these events.
It is important to note that La Fiesta de San Luis Obispo has been, and continues to be, the primary
celebration of the people who live and work in our community. Please help us to continue to
provide the diverse members who make up our community with a single celebration that allows
everyone to celebrate their heritage and contributions to our great city.
Sincerely,
Jim Bertero
Vice Chairman
Board of Directors
La Fiesta de San Luis Obispo