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Home My WebLink About09-09-2026 PCC Agenda Packet Promotional Coordinating Committee AGENDA Wednesday, September 9, 2026, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo The Promotional Coordinating Committee holds in-person meetings. Zoom participation will not be supported at this time. Attendees of City Council or Advisory Body meetings are eligible to receive one hour of complimentary parking; restrictions apply, visit Parking for Public Meetings for more details. INSTRUCTIONS FOR PUBLIC COMMENT: Public Comment prior to the meeting (must be received 3 hours in advance of the meeting): Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401. Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting. Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting. *All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day. Public Comment during the meeting: Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location. Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation are encouraged to provide display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the City Clerk's Office at cityclerk@slocity.org or (805) 781-7114. Pages 1.CALL TO ORDER Chair Wolf will call the Regular Meeting of the Promotional Coordinating Committee to order. 2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. 3.CONSENT 3.a MINUTES OF THE REGULAR MEETING ON JULY 8, 2026 5 3.b 2026-27 COMMUNITY PROMOTION BUDGET REPORT 9 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 11 3.d SLO CHAMBER GUEST SERVICES REPORT 15 3.e SLO CHAMBER GRANT SUPPORT REPORT 19 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 23 4.PRESENTATIONS 4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE (20 MIN) Representative from the SLO Chamber will present the report for the public relations activities that occurred over the past two months. 5.BUSINESS ITEMS 5.a COMMUNITY BIKESHARE PROGRAM UPDATE (25 MIN) Receive a presentation and provide a recommendation on the issuance of a Request for Proposals (RFP) for launching a bikeshare program that would serve the City of San Luis Obispo in advance of City Council considering the item at their October 6, 2026 meeting. 5.b ARTOBER UPDATE (20 MIN) Staff and contractors will present an update to the ARTober program including the paid media plan for review and approval. 6.PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report 6.c TBID BOARD REPORT – TBID Meeting Minutes: July 8 & August 12, 2026 25 6.d TOURISM PROGRAM UPDATE – Staff Report 7.ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for October 14, 2026 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. LISTENING ASSISTIVE DEVICES are available -- see the Clerk The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Agenda related writings or documents provided to the Promotional Coordinating Committee are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor- and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61002&dbid=0&repo=CityCl erk Page 4 of 35 1 Promotional Coordinating Committee Minutes July 8, 2026, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo PCC Members Present: Member Dan Fredman, Member Megan Souza, Vice Chair Dante Specchierla, Chair Robin Wolf PCC Members Absent: Member Anni Wang, Member Samantha Welch, Member John Thomas City Staff Present: Jacqui Clark-Charlesworth, Tourism & Community Promotions Manager _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on July 8, 2026 at 5:3 1 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Wolf. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. APPOINTMENT - OATH OF OFFICE City Clerk Teresa Purrington administered the Oath of Office to Megan Souza. 4. CONSENT Public Comment: None --End of Public Comment-- Motion By Member Specchierla Second By Member Fredman Ayes (4): Member Fredman, Member Souza, Vice Chair Specchierla, Chair Wolf Absent (3): Member Thomas, Member Wang, Member Welch Page 5 of 35 2 CARRIED (4 to 0) 4.a MINUTES OF THE REGULAR MEETING ON JUNE 10 4.b 2025-26 COMMUNITY PROMOTION BUDGET REPORT 4.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 4.d SLO CHAMBER GUEST SERVICES REPORT 4.e TRANSIENT OCCUPANCY TAX (TOT) REPORT 5. PRESENTATIONS 5.a SLO CHAMBER ANNUAL REPORT (20 MIN) Hollie West and Brianna Harris from the SLO Chamber of Commerce presented the Annual Report and responded to inquiries. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5.b SUPPORT LOCAL ANNUAL REPORT (20 MIN) Representatives from Verdin presented the FY 2025-26 year-end report and responded to inquiries. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 6. BUSINESS ITEMS 6.a CACP PROGRAM UPDATE (15 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- Page 6 of 35 3 To approve Member Fredman taking over as liaison for ECOSLO and Gala’s funded event to Central Coast Pride 2027 due to the cancellation of their originally planned event. Motion By Member Specchierla Second By Member Fredman Ayes (4): Member Fredman, Member Souza, Vice Chair Specchierla, Chair Wolf Absent (3): Member Thomas, Member Wang, Member Welch CARRIED (4 to 0) 7. PCC LIAISON REPORTS AND COMMUNICATION 7.a CACP LIAISON REPORT – Liaison Assignments Member Fredman provided an update on the Concerts in the Plaza. 7.b COMMITTEE OUTREACH UPDATE – Committee Report No committee outreach updates. 7.c TBID BOARD REPORT – TBID Meeting Minutes: June 10, 2026 Committee Member Specchierla provided an update on items the TBID has been working on. 7.d TOURISM PROGRAM UPDATE – Staff Report Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the Tourism Program. The committee cancelled the August meeting and will meet next in September. 8. ADJOURNMENT The meeting was adjourned at 6:44 p.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for September 9, 2026 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X Page 7 of 35 Page 8 of 35 Community Promotions Budget 2026-27 Budget 2026-27 Amount 398,545$ Total Budget 398,545$ Last Updated 9/3/2026 Expenditure Allocated Committed/Expended Available Balance Contractor Grant Funding 100,000$ 100,000$ -$ CACP Recipients Grant Promotional Support Contract 30,000$ 30,000$ -$ SLO Chamber Guest Services Contract 112,200$ 112,200$ -$ SLO Chamber Public Relations Contract 46,000$ 46,000$ -$ SLO Chamber Media Monitoring Service 2,800$ 2,800$ -$ SLO Chamber Tear-off Maps 3,250$ 3,250$ SLO Chamber Community Placemaking & Cultural Vitality Projects 22,750$ 22,750$ ARTober SOW ARTober 15,000$ 15,000$ Verdin - Paid Media for ARTober Lunar New Year Activation 15,000$ 15,000$ Various - Lunar New Year Celebration Support Cost 5,000$ 16$ 4,984$ City Administration Administration 35,938$ 35,938$ -$ City Administration Total 387,938$ 326,954$ 60,984$ Page 9 of 35 Page 10 of 35 Public RelationsContract Report to the City of San Luis Obispo – TBID & PCC August 2026 SLO Chamber of Commerce Page 11 of 35 SLO Chamber of Commerce PUBLICATION PLACEMENTS UVPM RESULT OF American Express Travel College Town Getaways That Make the Grade | American Express Travel®41,442,642 Pitching Observer The Best Dining Scenes in California’s Top College Towns | Observer 382,044 Pitching Implementation and Proactive Work Hosted travel writer Jennifer Chan (LA Times, Lonely Planet, Travel + Leisure) in partnership with Uniquely Driven. Coordinated a stay at Madonna Inn for writer Zoey Goto and her photographer, on assignment for National Geographic in partnership with Visit SLO CAL. (Sept 25-26) Met with writer Esther Tseng (Bon Appetit, Food & Wine, LA Times, CN Traveler) and began coordinating an itinerary for her Sept 16-19 visit in partnership with Uniquely Driven. Met with writer Adam Robb (The New York Times, Time, Wall Street Journal, Condé Nast Traveler, GQ, Garage, and Food & Wine) and began coordinating an itinerary for his Sept 25-28 visit in partnership with Uniquely Driven. 2 Responsive Leads & Partnerships Pitched “San Luis Obispo is where business travel meets unforgettable California Coastal perfection“ in response to Visit CA content call for “Bleisure by design” Media Features Proactive Work Page 12 of 35 Media Features Media Monitoring JULY TOTALS: Placements: 14 UVPM: 78,291,177 YEAR TO DATE TOTALS: Placements: 29 UVPM: 248,760,292 3 SLO Chamber of Commerce PUBLICATION PLACEMENTS UVPM Visalia Times Delta HGTV names California's best free attractions. Take a look 70,728 Explore.com California Locals Love This Scenic Road Trip Between Los Angeles And Monterey 257,210 The Points Guy 9 tertiary cities in the US that are both charming and affordable 3,919,853 New Times SLO Tourism booms in SLO County 40 years after 1980s prediction - New Times San Luis Obispo 18,734 Pasadena Travels Pasadena Travels: The Apple Farm Inn, Where the Water Wheel Still Turns – Pasadena Weekendr 2,600,000 Modesto Bee Top travel destinations in US? SLO CA ranked in top 10 | Modesto Bee 214,764 New Times SLO The Damon Castillo Band plays Concerts in the Plaza for the 30th time on Aug. 21 - New Times San Luis Obispo 18,734 DecorHint 10 Central California Italian Restaurants That Make Every Meal Feel Worth The Drive 126,367 Planetware This Artsy California City Is A Hidden Gem With Scenic Vineyards And Wineries 97,609 TIME America's Best Colleges of 2027 8,128,305 Fast Food Club Ready For The Best Tri-Tip Around? These 8 California Roadside Pits Live Up To It 29,602 Parade Inside the Bubblegum-Pink Hotel Dolly Parton Vacationed at Every Year—With a Suite Straight Out of ‘The Sound of Music’ - Parade 21,366,629 Page 13 of 35 Page 14 of 35 Guest Services Contract Report to the City of San Luis Obispo August 2026 SLO Chamber of Commerce Page 15 of 35 VISITOR INTERACTION August 2025 July 2026 August 2026 Walk-Ins 5,126 4,670 4,010 Total Phone Calls 173 108 106 877-SLO-TOWN 37 18 31 Email & Digital 1,448 1,428 1,129 2 HOTEL REFERRALS August 2025 July 2026 August 2026 Referrals 56 41 38 VISITOR TRAVEL MODES Plane Car Train August 2026 18%77%5% INFORMATION REQUESTS August 2025 July 2026 August 2026 Visit California 2 0 0 Organic Inquiry N/A 4 5 PRINTED MATERIALS SHARED August 2026 FYTD Visitor Guide 71 64 Downtown Map 129 96 DEMOGRAPHIC SNAPSHOT International Travelers Asia 14% Europe 41% Middle East 0% Australia/NZ 0% UK 22% North America 11% Central America 3% South America 8% Africa 3% Domestic Travelers West Coast 17% Southwest 14% Midwest 18% South 21% East Coast 30% California Travelers Northern CA 22% Central Coast 38% Central Valley 5% Desert 2% Southern CA 34% SLO Chamber of Commerce EVENTS SHARED August 2026 YTD VisitSLO.com 93 344 Page 16 of 35 SLO Chamber of Commerce Farmers’ Market The Visitor Center attended a very special Farmers’ Market on August 20 as over 6,000 Cal Poly students visited as a part of the schedule for the Week of Welcome program. We were able to talk to students and a couple parents about settling into the community with restaurant recommendations, suggestions for transportation around town, and our event calendar to stay informed about things going on such as game nights and concerts. “You were the one that gave the presentation during orientation last month. That was so helpful! ” A couple from Huntington Beach who had just moved in their daughter into the dorms that recognized Brianna from the Cal Poly SLO Days presentation given in July. They were excited about their next trip to SLO that is booked in October to explore our wine country. We were able to recommend several Edna Valley wineries such as Claiborne and Churchill, Baileyana, and Sextant. Other Highlights 3 Guest Quote of the Month Page 17 of 35 Page 18 of 35 CACP MarketingSupport Contract Report to the City of San Luis Obispo – PCC August 2026 SLO Chamber of Commerce Page 19 of 35 CACP Marketing Support Highlights Organizations worked with in August: All 25 grant recipients received outreach from the Chamber with information about how to take advantage of our offered promotions. Events though the New Year have been added to community calendars. ECOSLO/Creeks to Coast Cleanup Press release distributed on slochamber.org Central Coast Shakespeare Festival Press release distributed on slochamber.org Materials dropped off at VC for hotel distribution Shared on Instagram Booked Good Morning SLO Soapboxes with Diversity SLO and City Farm SLO Good Morning SLO Soapbox interest for Light Up a Life All events taking place through the end of October were contacted and reminded to drop off materials for our September hotel run. 2 SLO Chamber of Commerce Page 20 of 35 All CACP Events (Ordered by Event Date) 3 Organization / Event Event Calendars Press Release Round-Up Social Promo Member News VC Materials Hotel Materials GMSLO SLO Museum of Art / Bunnie Reiss Mural ✅Fall ✅✅ Downtown SLO / Concerts in the Plaza ✅Fall ✅✅✅✅ Festival Mozaic ✅N/A ✅✅✅ Central Coast Renaissance Festival ✅Fall ✅✅✅ ECOSLO / Creeks to Coast Cleanup ✅Fall ✅✅🟨🟨 Central Coast Shakespeare Festival ✅Fall ✅✅✅✅ PACSLO / Journey to Oz ✅Fall ✅ SLO Symphony 2026-2027 Season ✅Fall/Winter/Spring Cal Poly Arts / Global Music Series ✅Fall/Winter/Spring Latino Outreach Council / Dia de los Muertos ✅Fall SLO Master Chorale ✅Winter Hospice of SLO / Light Up A Life ✅Winter 🟨 SLO Botanical Garden / Nature Lights Winter Central Coast Comedy / Improv Festival ✅Winter SLO REP / Forever Plaid ✅Spring History Center / SLO County History Day ✅Spring Diversity SLO / Women of Color Symposium ✅Spring ✅ SLO Beaver Brigade / Beaver Festival ✅Spring SLO Climate Coalition / SLO EarthFest Spring SLO Film Festival Spring AAPI Festival Summer City Farm / Sheep Shearing Shindig Summer ✅ Civic Ballet / Wizard of Oz Summer GALA / Central Coast Pride Summer Saint Andrew Orthodox Church / Greek Festival Summer SLO Chamber of Commerce Page 21 of 35 Page 22 of 35 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 2024-25 2025-26 2026-2027 Change +/- to previous FY July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,297,863$ 1,245,883$ 1,296,972$ 1,310,543$ 1,436,063$ 9.58%*missing 1 hotel August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,057,478$ 1,037,434$ 1,118,215$ 1,174,918$ September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,039,589$ 1,024,869$ 935,689$ 952,359$ October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 993,400$ 986,681$ 921,418$ 1,083,144$ November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 770,599$ 757,010$ 825,128$ 845,440$ December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 628,735$ 628,260$ 637,018$ 690,460$ January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 554,408$ 621,595$ 696,606$ 732,270$ February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 735,450$ 687,480$ 745,586$ 844,531$ March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 807,997$ 850,274$ 806,319$ 944,391$ April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,068,408$ 1,056,663$ 1,025,966$ 1,034,160$ 1,160,966$ May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 919,831$ 910,508$ 989,619$ 1,025,327$ 1,121,466$ June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ 1,160,330$ 1,201,226$ 1,317,578$ 1,420,045$ Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,604,646$ 11,013,020$ 11,056,297$ 11,360,016$ 12,280,533$ 1,436,063$ 2025-26 2026-27 Change +/-2025-26 2026-27 Change +/-2025-26 2026-27 Change +/- July 81.5 84.5 3.7%203.65$ 213.08$ 4.6%166.06$ 179.95$ 8.4% August 78.4 195.11$ 152.98$ September 68.6 186.68$ 128.14$ October 71.7 188.88$ 135.46$ November 64.9 171.69$ 111.36$ December 60.1 147.73$ 88.76$ January 61.7 145.77$ 90.01$ February 70.7 167.18$ 118.23$ March 72.5 162.88$ 118.12$ April 76.7 195.07$ 149.63$ May 71.5 192.74$ 137.79$ June 78.6 227.69$ 179.06$ Total/Average 71.41 182.09$ 131.30$ Updated: 09/03/2026 Occupancy (%)ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison Page 23 of 35 Page 24 of 35 1 Tourism Business Improvement District Board Minutes July 8, 2026, 10:00 a.m. Council Hearing Room, 990 Palm Street, San Luis Obispo TBID Board Present: Member Mark Eads (arrived at 10:06), Member Christopher Morgan (left at 11:56), Member Dante Specchierla, Vice Chair Lori Keller, Chair Clint Pearce TBID Board Absent: Member Nipool Patel, Member Prashant Patel City Staff Present: Tourism & Community Promotions Manager Jacqui Clark- Charlesworth, Economic Development & Tourism Manager Laura Fiedler _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on July 8, 2026 at 10:0 4 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. APPOINTMENT - OATH OF OFFICE Deputy City Clerk Andrea Colunga-Lopez administered the Oath of Office to Christopher Morgan. 4. CONSENT Member Eads arrived at 10:06 Motion By Vice Chair Keller Second By Member Eads Ayes (5): Member Eads, Member Morgan, Member Specchierla, Vice Chair Keller and Chair Pearce Absent (2): Member Nipool Patel, and Member Patel Page 25 of 35 2 CARRIED (5 to 0) 4.a MINUTES OF TBID REGULAR MEETING ON JUNE 10 4.b SMITH TRAVEL REPORT (STR) 4.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 4.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 4.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 4.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY REPORT 4.g BADGER BRANDING ORGANIC SOCIAL REPORT 5. PRESENTATIONS 5.a PUBLIC RELATIONS & GUEST SERVICES ANNUAL REPORT (20 MIN) Representatives from the San Luis Obispo Chamber of Commerce and Uniquely Driven presented the annual report and responded to inquiries. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5.b CONTENT MARKETING ANNUAL REPORT (20 MIN) Agency representatives from Badger Branding presented the year end activity highlights and data results for the 2025-26 content marketing contracted work and responded to inquiries. Public Comment: None --End of Public Comment-- Action: No action taken on this item. Page 26 of 35 3 6. BUSINESS ITEMS 6.a FY 2026-28 VISIT SLO MARKETING & BUSINESS PLAN AMENDMENT APPROVAL (15 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- To approve the Visit SLO Marketing & Business plan as recommended by Marketing Committee. Motion By Member Eads Second By Member Specchierla Ayes (5): Member Eads, Member Morgan, Member Specchierla, Vice Chair Keller and Chair Pearce Absent (2): Member Nipool Patel, and Member Patel CARRIED (5 to 0) 6.b SUSTAINABLE AG EXPO SPONSORSHIP (15 MIN) Chair Pearce declared a conflict on this item and recused due to the Sustainable AG Expo event taking place at the Madonna Inn property and left the room at 11:33 a.m. Beth Vukmanic with the Vineyard Team presented the sponsorship proposal and responded to inquiries. Public Comment: None --End of Public Comment-- To approve the Sustainable AG Expo sponsorship proposal as presented with $10,000 from the General Events Promotion line item of the budget. Motion By Member Specchierla Second By Member Eads Page 27 of 35 4 Ayes (4): Member Eads, Member Morgan, Member Specchierla, and Vice Chair Keller Recused (1): Chair Pearce Absent (3): Member Nipool Patel, Member Patel CARRIED (4 to 0) 6.c BROCHURE REPRINTING BUDGET CONSIDERATION (10 MIN) Chair Pearce returned to the room at 11:41 a.m. Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- To approve the budget for the reprint of the destination marketing brochure for up to $13,200 and if possible printed on recycled paper. Motion By Vice Chair Keller Second By Member Specchierla Ayes (5): Member Eads, Member Morgan, Member Specchierla, Vice Chair Keller, and Chair Pearce Absent (2): Member Nipool Patel, and Member Patel CARRIED (5 to 0) 6.d FY 2025-26 TBID ANNUAL REPORT PREPARATION AND TIMELINE (15 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- Action: No action was taken on this item. Page 28 of 35 5 7. TBID LIAISON REPORTS & COMMUNICATION 7.a HOTELIER UPDATE Member Specchierla shared an update on Condesa beginning to serve brunch on the weekends. 7.b MARKETING COMMITTEE UPDATE No marketing subcommittee meeting was held. 7.c MANAGEMENT COMMITTEE UPDATE No management subcommittee meeting was held. 7.d PCC UPDATE Member Specchierla provided a brief update on PCC activities. 7.e VISIT SLO CAL UPDATE Chair Pearce provided a brief update on Visit SLO CAL activities. 7.f TOURISM PROGRAM UPDATE Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the tourism program. 8. ADJOURNMENT The meeting was adjourned at 12:09 p.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for August 12, 2026 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 29 of 35 Page 30 of 35 1 Tourism Business Improvement District Board Minutes August 12, 2026, 10:00 a.m. Council Hearing Room, 990 Palm Street, San Luis Obispo TBID Board Present: Member Mark Eads, Member Christopher Morgan, Member Dante Specchierla, Chair Clint Pearce TBID Board Absent: Member Prashant Patel and Vice Chair Lori Keller City Staff Present: Tourism & Community Promotions Manager Jacqui Clark- Charlesworth and Tourism Intern Olivia Roman _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on August 12, 2026 at 10:02 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA (Member Eads arrived at 10:05 a.m.) Public Comment: Rachel Lackmann Carolina Ertani Cathy Davis --End of Public Comment-- 3. CONSENT Motion By Member Eads Second By Member Specchierla To approve Consent Items 3a to 3g. Ayes (4): Member Eads, Member Morgan, Member Specchierla, and Chair Pearce Absent (2): Member Patel and Vice Chair Keller CARRIED (4 to 0) Page 31 of 35 2 3.a MINUTES OF TBID REGULAR MEETING ON JULY 8 3.b SMITH TRAVEL REPORT (STR) 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY REPORT 3.g BADGER BRANDING ORGANIC SOCIAL REPORT 5. BUSINESS ITEMS 5.a ANNUAL MEDIA PLAN (30 MIN) Danni Winter from Noble Studios presented the Annual Media Plan and responded to inquiries. It was noted Marketing Committee would review quarterly media plans throughout the year for the full Board’s review and approval. Public Comment: None --End of Public Comment-- To approve the Annual Media Plan in the amount of $686,000 for FY 2026- 27 as presented. Motion By Member Eads Second By Member Specchierla Ayes (4): Member Eads, Member Morgan, Member Specchierla, and Chair Pearce Absent (2): Member Patel and Vice Chair Keller CARRIED (4 to 0) 5.b VISIT SAN LUIS OBISPO BRANDED PROMOTIONAL ITEMS (15 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the recommended branded swag items and responded to inquiries. Page 32 of 35 3 Public Comment: None --End of Public Comment-- To approve spending up to $85,000 from the TBID’s Fund Balance to create new Visit SLO branded promotional items. Motion By Member Eads Second By Member Morgan Ayes (4): Member Eads, Member Morgan, Member Specchierla, and Ch air Pearce Absent (2): Member Patel and Vice Chair Keller CARRIED (4 to 0) 5.c DEL MAR WINE & FOOD FESTIVAL UPDATE (20 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the update on the co-op with Visit SLO CAL and responded to inquiries. Public Comment: None --End of Public Comment-- To approve up to $3,000 from the Tradeshows line item to support additional inclusion of a culinary item. Motion By Member Specchierla Second By Member Morgan Ayes (4): Member Eads, Member Morgan, Member Specchierla, and Chair Pearce Absent (2): Member Patel and Vice Chair Keller CARRIED (4 to 0) 5.d PAINT THE PLAZA SPONSORSHIP (15 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Page 33 of 35 4 Public Comment: None --End of Public Comment-- To approve $1,000 from the General Events Promotion line item to sponsor 2 large squares (12x6) at the September 19 Downtown SLO event. Motion By Member Eads Second By Member Specchierla Ayes (4): Member Eads, Member Morgan, Member Specchierla, and Chair Pearce Absent (2): Member Patel and Vice Chair Keller CARRIED (4 to 0) 4. PRESENTATIONS 4.a MARKETING SERVICES YEAR END REPORT (25 MIN) (Member Eads left at 11:12 a.m.) Danni Winter and Cathy Davis from Noble Studios presented the year-end report and responded to inquiries. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 4.b SLO REPERTORY THEATRE UPDATE (20 MIN) Patty Thayer from SLO Repertory Theatre presented an update on the organization’s move and invited the TBID, staff and partners to their inaugural Tourism & Hospitality Night at SLO Rep on October 7. Public Comment: None --End of Public Comment-- Action: No action taken on this item. Page 34 of 35 5 6. TBID LIAISON REPORTS & COMMUNICATION 6.a HOTELIER UPDATE Member Specchierla shared an update for Petite Soleil - now open for brunch. 6.b MARKETING COMMITTEE UPDATE No marketing subcommittee meeting was held. 6.c MANAGEMENT COMMITTEE UPDATE No management subcommittee meeting was held. 6.d PCC UPDATE Member Specchierla provided a brief update on PCC activities. 6.e VISIT SLO CAL UPDATE Chair Clint Pearce provided a brief update on Visit SLO CAL activities. 6.f TOURISM PROGRAM UPDATE Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the tourism program. 7. ADJOURNMENT The meeting was adjourned at 11:36 a.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for September 9, 2026 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 35 of 35