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Home My WebLink About11-18-2009 PCC Agenda PacketI Agenda Promotional Coordinating Committee City of San Luis Obispo Wednesday, November 18,2009 5:30 p.m. Regular Meeting Council Hearing Room 990 Palm Street The Goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) Improve the quality of life available to all residents of and visitors to San Luis Obispo and (2) Promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Vice-Chair Marco Rizzo PUBLIC COMMENT: Each speaker is limited to three minutes of public comment CONSENT ITEMS e.1 Minutes of the Meeting of October 14, 2009 e.2 Minutes of the Marketing Subcommittee meeting of October 22, 2009 e.3 TOT Report e.4 Community Promotions Budget Report e.s ShopSLO IDineSLO Budget Report e.6 Public Relations & Events Promotion Report e.7 Visitors Center Report Any writings or documents provided to a majority of the Promotional Coordinating Committee regarding any item on this agenda will be made available for public inspection in the Administration office of the City of San Luis Obispo at 990 Palm Street during normal business hours. Promotional Coordination Committee IPRESENTATIONS At this time, representatives of the Community Promotions Contractors will provide highlights of contract activities undertaken in the past month describe how activities are accomplishing Tourism Marketing Plan Objectives and seek direction from the PCC when necessary regarding contract fulfillment. 1. CONTRACT UPDATES 30 min The Chamber of Commerce and Verdin Marketing Ink will give a brief status update. IBUSINESS ITEMS 1. SUNSET EVENT 30 min The event promoter for the event will present the current status and a support request for committee's consideration. 2. SAN LUIS OBISPO HISTORICAL SOCIETY 20 min Kimberly Alfaro will request funding for three podcast walking tours in San Luis Obispo. 3. CITY TOURISM LOGO 15 min The marketing subcommittee will present its recommendation regarding the use of the tourism logo as directed in the PCC meeting of October 14, 2009. 3. RETREAT 2010 -continued from October 14 meeting 15 min Define date, place, and agenda items for the annual retreat. Current Suggestions: Event to SLO IPCC LIAISON REPORTS 1. GIA UPDATE -LIAISON REPORT 5 min 2. MARKETING SUBCOMMITTEE REPORT 5min 3. TBID BOARD REPORT 5 min I PCC COMMUNICATIONS At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the Committee at a subsequent meeting. ADJOURN. Promotional Coordinating Committee Minutes Wednesday, October 14, 2009 5:30 pm City Hall Council Hearing Room 990 Palm Street CALL TO ORDER: Vice-Chair Marco Rizzo 5:30 pm PRESENT: Babb, Davis, J. Conner, Fidler STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst PUBLIC COMMENT There was no public comment. CONSENT AGENDA ACTION: Moved by Conner/Babb to approve the consent agenda as presented. Motion carried 5:0 PRESENTATIONS 1. CONTRACT UPDATES Lindsey Miller from the Chamber of Commerce reported on PR, the website, the visitors' center, and the event promotion contract. In addition, the Chamber had finalized the survey results which was dropped off in 15 locations (hotels and wineries). 110 responses were collected. Tile data shows no drastic change hom previous years. However, people are now staying two to three nights (80% of respondents) compared to one night in previous years. BUSINESS ITEMS 1. DINE SLO Katy McGrath presented the current status of the campaign including the website which should be live by November 5 th • She presented the media schedule for the roll-out period of November and December. The schedule includes countywide print media as well as radio ads, online ads, and Good Morning SLO. She also presented a slightly adjusted budget, moving money from the media buy to web development. ACTION: Moved by Davis/Fidler to approve the new budget as presented. Motion carried 5:0 2. RETREAT 2010 -continued from September 9,2009 meeting The committee asked staff to send out a call for agenda items. Depending on the result the committee will decide whether to hold a retreat in 2010. 3. EXPLORE SLO Lindsey Miller presented the information regarding the Downtown map they were working on. It turned out that the printing cost for the map will be double the $2,500 set aside in the promotions budget. The committee felt that the map is an important and much appreciated tool. ACTION: Moved by J. Conner/Babb to increase the budget for the map to $5,000. Motion carried 5:0 4. TOURISM LOGO The committee referred the matter to the Marketing Subcommittee for discussion and recommendation to the full committee. Staff is to coordinate date and time. 5. SMITH TRAVEL REPORT (STR) Staff explained the two different reports currently commissioned by the City. Committee member and TBID Chair John Conner further elaborated on what information is essential to the hotel industry and why they commissioned the more encompassing segment report. ACTION: Moved by Davis/Fidler to cancel the City only occupancy report from STR. Motion carried 5:0 PCC LIAISON REPORTS GIA UPDATE -LIAISON REPORT John Conner reported that the City-to-Sea Half Marathon was a great success with over 1,200 runners participating. TBID BOARD REPORT John Conner reported that the TBID approved membership and advertising with the Central Coast Tourism Council and the Central Coast Visitors Guide. The TBID's website is gaining traction and the unique visitors to the site are increasing. They will look into a possible partnership with the vintners for all wine related events and beyond. Meeting adjourned 6:58 pm Promotional Coordinating Committee Marketing Subcommittee Thursday, October 22,2009 10:00 a.m. Petit Solei! Monterey Street, SLO CALL TO ORDER: John Conner PRESENT: Subcommittee Member: Dusty Davis, Marco Rizzo Contractors: Dave Garth, Kathy McGrath STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst 1. PUBLIC COMMENT No public present. 2. CONTRACT WITH SAN LUIS OBISPO VISITORS & CONFERENCE BUREAU (VCB) The committee members, staff, and the contractors present reviewed the various tourism logos and websites currently used by the City of San Luis Obispo for tourism promotion. Staff clarified that the TBID's website www.sanluisobispovacations.comis a City owned website as the contract and the design of the logo was commissioned by the City. ACTION: Moved by Davis/Rizzo to adopt the "Sincerely, California" logo for all PCC business. Motion: Davis/Conner 3:0 Meeting adjourned 11 :05 a.m. PCC Marketing Subcommittee Minutes Page 1 ~atyaf & ~ I..u is Cl:>i spa Monthly TOT Report September 2009 November 10,2009 This report covers the City's transient occupancy tax (TOT) revenues for the month of September 2009 compared with the two prior years. As reflected below, revenues for September 2009 are down by 4.1% from last year and down 10.8% year to date. Trend Analysis. The September decline in TOT revenues was one of the smallest decreases in both total dollar and percentage over the last year. This may be a sign that the reported improvements in the national economy have begun to reach San Luis Obispo. We remain uncertain as to where the remainder of the year will take us but hope that the coming holiday season will increase tourism activity in the City. What's This Mean? The year to date decline of 10.8% puts us near the revenue projection in the 2009-11 Financial Plan, which forecast TOT revenues to fall by 10%. We will closely monitor our monthly results in 2009-10 and, if appropriate, update our projections at the mid-year budget review. Prior Year 2007-08 $ 565,386 573,057 465,179 Last Year 2008-09 July August September 565,637 609,452 416,859 Year·to-Dale Total 1,603,621 1,591,948 October 418,474 416,905 November 375,287 354,737 December 312,510 274,871 January 287,474 258,316 February 342,220 292,343 March 386,458 289,506 April 388,911 391,891 May 435,516 393,431 June 513,631 456,098 TOTAL 5,064,102 4,720,047 This Year 2009-10 $ 508,195 511,564 399,872 1,419,631 1,419,631 Increase (Decrease) Last Year Vs This Year Amount Percent $ (57,442) -10.2% $ (97,888) -16.1% $ (16,987) -4.1% (172,317) -10.8% For More Information. Please call Jennifer Thompson, Revenue Supervisor, at (805) 781-7129. DISTRIBUTION: City Council, Department Heads. Department Fiscal Officers. Budget Review Team, Economic Development Manager, Promotional Coordinating Committee, Visitors & Conference Bureau, SLO Chamber of Commerce, Barnett Cox & Associates. The Tribune (Leslie Stevens), UCSB Forecast Project, Mike Smith, Pragna Patel, Paul Brown, Chris Overby. Business Times 1 SUNGARD PENTAMATION -FUND ACCOUNTING V4.1 PAGE NUMBER: DATE: 11/10/09 CITY OF SAN LUIS OBISPO EXPSTA11 TIME: 09:46:15 EXPENDITURE STATUS REPORT SELECTION CRITERIA: expledgr.key orgn='11300' ACCOUNTING PERIOD: 5/10 - SORTED BY: FUND,DEPARTMENT,PROGRAM,lST SUBTOTAL,2ND SUBTOTAL,ACCOUNT TOTALED ON: FUND,DEPARTMENT,PROGRAM,lST SUBTOTAL,2ND SUBTOTAL PAGE BREAKS ON: FUND,PROGRAM FUND-100 GENERAL FUND 2ND SUBTOTAL-701 SALARIES DEPARTMENT-1000 ADMINISTRATION PROGRAM-11300 COMMUNITY PROMOTION 1ST SUBTOTAL-700 STAFFING PERIOD ENCUMBRANCES YEAR TO DATE AVAILABLE YTD/ ACCOUNT - -TITLE BUDGET EXPENDITURES OUTSTANDING EXP BALANCE BUD 7010 SALARIES -REGULAR 43,000.00 1,654.99 .00 14,801.49 28,198.51 34.42 TOTAL SALARIES 43,000.00 1,654.99 .00 14,801.49 28,198.51 34.42 7040 RETIREMENT CONTRIBUTIONS 11,700.00 459.19 .00 4,106.79 7,593.21 35.10 7041 RETIREMENT PARS -401 400.00 16.55 .00 148.00 252.00 37.00 7042 HEALTH & DISABILITY INSU 5,100.00 210.53 .00 1,684.17 3,415.83 33.02 7044 MEDICARE 600.00 26.42 .00 234.22 365.78 39.04 7046 UNEMPLOYMENT INSURANCE 200.00 6.62 .00 59.20 140.80 29.60 TOTAL BENEFITS 18,000.00 719.31 .00 6,232.38 11,767.62 34.62 TOTAL STAFFING 61,000.00 2,374.30 .00 21,033.87 39,966.13 34.48 7227 CONTRACT SERVICES 147,500.00 .00 38,154.67 17,262.13 92,083.20 37.57 7337 PROMOTION & PUBLIC REL 106,347.48 .00 82,022.48 24,916.50 -591.50 100.56 7339 CHAMBER & VIS & CONF BUR 103,500.00 .00 61,000.00 30,500.00 12,000.00 88.41 TOTAL SUBTOTAL 357,347.48 .00 181,177.15 72,678.63 103,491.70 71.04 TOTAL CONTRACT SERVICES 357,347.48 .00 181,177.15 72,678.63 103,491.70 71. 04 7455 COMMISSION & COMM MTGS 500.00 .00 .00 51.38 448.62 10.28 TOTAL TRAVEL. MEETINGS & DUES 500.00 .00 .00 51. 38 448.62 10.28 TOTAL OTHER OPEP~TING EXPEND 500.00 .00 .00 51.38 448.62 10.28 TOTAL COMMUNITY PROMOTION 418,847.48 2,374.30 181,177.15 93,763.88 143,906.45 65.64 TOTAL ADMINISTRATION 418,847.48 2,374.30 181,177.15 93,763.88 143,906.45 65.64 TOTAL GENERAL FUND 418,847.48 2,374.30 181,177.15 93,763.88 143,906.45 65.64 TOTAL REPORT 418,847.48 2,374.30 181,177.15 93,763.88 143,906.45 65.64 Tab 2 -Trend San Luis Obispo, CA Currency: USD -US Dollar City 01 San LUIS ObISDO Foor the WorTltl of September 2009 Monthly Percent Change Overall Percent Change 15 0.0 10 5 -2_0 o -5 -~~~--~ -4.0 -10 -15 -60 -20 -8_0 -25 -30 -10_0 Apr May Jun JUI Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jur Aug Sep Year To Date Running 12 Months ......Occupancy """-ADR -RevPAR III Occupancy iIII ADR Ii!l RevPAR -2008 2009 Year To Date Running 12 Months This Year Apr 60.3 May 63 a 69.0 J," J" 781 A,. 802 Sep 62.0 Oct 63.2 Nov 56. , Dec 44.7 JS" 487 Feb 58.' Ma' 51.9 Ap' 66.3 May 61.' J," 65.3 J,r 73.8 A"" 75.3 Sep 63.0 2007 68 a 2008 65.8 2009 62.6 2007 66.2 2008 633 2009 60 6 Last Year 72.9 69.2 73.' 804 76.1 66.8 64.3 583 47.1 50.6 61.8 66.4 60.3 63_0 69.0 78.1 802 62.0 671 68.4 65.8 65.3 66.2 63.4 Percent Change 17.3 -89 ~.7 -26 53 7.3 .1.7 3.9 -5.2 -37 -6.' 21.8 99 -31 -5.2 5.5 -6.1 17 2 a -3.9 4.8 '.5 -4.2 -45 -2008 2009 Year To Date Running 12 Months ThiS Year Ap' '1301 May 11656 J," 12572 J,I '2446 A,. '27.85 Sep 11305 Oct " 1.34 Nov 10921 Dec 100.57 JS" 96.32 Feb lOO 58 Ma, 9758 Apr 10675 May 109.40 J'" 1182' J,r 118.51 AU9~ 117.37 Sep 108.57 2007 11596 2008 114.76 2009 109.21 2007 113.84 2008 11349 2009 108 a6 Last Year 11327 112.62 125.18 '28.34 128.02 120.30 110.58 111.66 104.02 96_96 101.54 102.61 113.01 116.56 125.72 124.45 127.85 , 13.05 112.11 "5.96 114.76 109.59 '13,-84 113.49 Percent ChanQe ...-02 A", 35 May 0.4 J'" -30 J,' -01 2008 A,. S.O Sep 0.7 Oot ·22 Nov 3.3 Dec -07 JS" 09 Feb -49 Mar ·5.5 Apr S' 2009 May 6.0 J," -48 J" -82 Aug -4.0 Sep 3.. 2007 10 Year To Oatil' 2008 4.8 2009 3.9 2007 -03 Running 12 Months 2008 41 2009 ThiS Year 6813 73.44 85 5~ 97.25 102.52 70 05 7042 61.25 44.92 46.89 58.40 5064 10.74 66.80 77 24 8751 88.37 68.45 1937 75.47 68.41 75.4' 72.0' 6599 last Year Percent ChanQe -82.56 ." 77.88 " 91.5? 53 103.16 5.7 9747 52 2008 80Al -129 71.11 ·1.0 65.14 -6.0 49.01 S.3 49.02 -43 -62.79 7.0 68.09 -25.6 68.13 3_8 73.44 9.0 2009 86.69 109 97,25 -10.0 102.52 -138 70.05 -2.3 15.24 5.5 79.37 4.9 Yellr To Date 75.47 9 .. 71.52 5.a 75.41 -45 7201 84 Runnlnv 12 Months Apr May J'" J,I A,. Sep O,t Nov Dec Ja" Feb Mar Ap, May J'" J,' A,. Sep 2007 2008 2009 2007 2008 2009 This Year 60.150 62, 15~ 60,15D 62,15~ 62.155 60,150 62,155 60,150 62.15~ 62,155 56,140 62,155 60,150 62,15:'J 60. '50 62,155 62,155 60,'50 522,206 547,36~ 547,36~ 693.878 131,825 73' ,825 Last Year 55,980 57.846 55,980 62,155 62.155 60.150 62,155 60,150 62,155 62,155 56,140 62,155 60,150 62,155 60.150 62,155 62,155 60,150 509,418 522,206 547,3& 681,090 693.878 731,825 Percent ChanQe 74 74 74 aa 00 00 0.0 00 0.0 00 00 00 0.0 0.0 00 00 00 0.0 2.5 a.8 00 19 55 00 -2006 2009 Year To Date Running 12 Montfls Tms Year Apr 36,264 May 39161 J'" 41.479 J'I 48,570 A,. 49,843 Sep 37.272 0" 39,313 Nov 33,733 Dec 27,764 JS" 30.260 Feb 32,597 Ma' 32.254 Apr 39,86' May 37.951 JU" 39,303 J,r 45,895 A,. 46,800 Sep 37,920 2007 357409 2006 359.971 2009 342,841 2007 459.642 2008 454,320 2009 443,65 1 Ulsf Year 40,802 40,00' 40,928 49,962 47,321 40.203 39,974 35.089 29,286 31,424 34,717 41,241 36.264 39,161 41,479 48.570 49,843 37,272 341,681 357,409 359,971 444.505 459,642 464,320 Percent Change ".1 2 I '3 2.8 53 73 '.I -3.9 5-' -37 6.1 -21.8 9.9 _3 1 -52 -5.5 6.1 1.7 4.5 07 -a 8 3 .. • 0 45 --Apr May J'" J,r 2008 A,. Sep Oct Nov Dec J," Feb Ma, Ap' 2009 May J," J" A"" Sep 2007 Year To Date 2008 2009 2007 Running 12 Months 2008 2009 Tnrs Year 4,000 '36 4,564.433 5,214.606 6,044.798 6.372,364 4,213,600 4.377.004 J,683,977 2.792,279 2,914,522 3,278.747 3.147,362 4,255,11~ 4,152,018 4,645.978 5.438.975 5492.886 4,116,976 41448,300 41,312,065 37 442,579 52,326,785 52.696,664 48.295.839 Last Year 4.621,640 4,504,764 5,123.226 6,411,988 6,058.2 '0 4.836.392 4,420.143 3,918,088 3,046,368 3,046.956 3,525,247 4,231,925 4,098,136 4,56-4,433 5,214,606 6,044.700 6,372,364 4,213,600 38,328.136 41,446,300 41,312,065 48,714,853 52.326,785 52,696,664 Percent Change "3 '.3 • 8 5.7 52 12.9 -1.0 -60 ~3 4.3 -7 a 25.6 3.8 9.0 .10.9 ·10 0 -13.8 -2.3 81 03 9.4 7a 07 8a -2006 2009 Apr May J," J,r A,. Sep Oot Nov Dec JS" Feb Mar Apr May J," J,r A,. Sep Census P'ops 28 28 28 28 28 28 28 28 28 28 28 28 28 28 28 28 28 28 Census Rooms 2005 2005 200' 2005 2005 2005 2005 2005 2005 2005 2005 2005 2005 2005 2005 2005 2005 2005 <>'0 Rooms Panlclpants 8' 9 819 80.0 1B4 803 80.3 80.3 784 784 18.4 784 78.4 78 a 78.4 784 784 78 a 78.4 A blank row Indicates Insutllclem data Source 2009 Smith Travel Research, Inc Tab 3 -Response San Luis Obispo, CA City of San Luis Obispo For the Month of September 2009 STR Code Name of Establishment 26014 Apple Farm Inn & Trellis Court 2106 Best Westem Somerset/nn 11906 Comfort Inn & Sunes Lamplighter 34916 Days Inn San Luis Obispo 25325 Holiday Inn Express San Luis Obispo 26810 LaCuesla Inn 3977 Peach Tree Inn 43906' Petit Soleil 21216 QUalny SUites San Luis Obispo 44522 San Luis Creek Lodge 19674 Sands Suites & Motel 26511 Super 8 San LUIS Obispo 7247 Travelodge San LUIS Obispo 27870 Travelodge San LUIS Obispo Downtown 21781 Americas Best Value Inn San LUIS Obispo 2105 Best Westem Royal Oak Hotel 56038 Courtyard San Luis Obispo 26042 Embassy SUites San LUIS Obispo 11905'Homestead Motel 11907 Madonna Inn 6333 Motel 6 San Luis Obispo North 28341 Motel 6 San LUIS Obispo South 2104 Ramada Olive Tree 11903 Rodeway Inn San LUIS Obispo 2899 Rose Garden Inn 11902 San LUIS Inn 27871 Sycamore Mineral Spgs Resort 10397 Vagabond Inn San LuisOblspo City &State San Luis Obispo, CA San LUIS Obispo, CA San Luis Obispo, CA San LUIS Obispo, CA San Luis Obispo, CA San LUIS Obispo, CA San Luis Obispo, CA San Luis ObiSpO, CA San Luis Obispo, CA San LUIS Obispo, CA San Luis Obispo, CA San Luis ObiSpO, CA San Luis Obispo, CA San LUIS Obispo. CA San Luis Obispo, CA San LUIS Obispo, CA San Luis Obispo, CA San Luis Obispo, CA San Luis Obispo, CA San LUIS Obispo, CA San Luis Obispo, CA San Luis Obispo, CA San Luis Obispo, CA San Luis ObiSPO, CA San Luis Obispo, CA San LUIS ObiSpO, CA San Luis Obispo, CA San LUIS ObISpO, CA Zip Cocie ,Aft Date. Open Dilte 93401 Aug 1988 Aug 1988 93401 Jun 1962 Jun 1962 93401 Jun 2003 93401 Aug 1997 Aug 1997 93401 May 1994 Jun 1978 93401 Jun 1985 Jun 1985 93401 Jun 1957 Jun 1957 93401 93401 Nov 1986 Nov 1986 93401 Aug 2002 Aug 2002 93401 Jun 1985 Jun 1985 93401 Feb 1989 Feb 1989 93401 Jun 1960 Jun 1960 93401 May 1998 93405 Ju12006 Apr 1986 93405 Jun 1978 Jun 1971 93405 Ju12007 Ju12007 93405 May 1995 Dec 1986 93405 Jun 1971 Jun 1971 93405 Jun 1958 Jun 1958 93405 Mar 1973 Mar 1973 93405 Aug 1992 Mar 1988 93405 Apr 2002 Jun 1964 93405 Apr 2008 93405 Jan 1998 Jun 1971 93405 Jun 1964 Jun 1964 93405 Jun 1935 Jun 1935 93405 Nov 1968 Nov 1968 TotalProperties 28 Rooms 104 39 77 75 100 72 37 15 138 25 70 49 39 51 32 99 139 195 18 109 86 117 61 27 64 35 72 60 2005 Y y y y Chg in Rms 000000000000000000000000000000000 oooocooooooooo_oooooooooooooooo o -Monthly data received by STR • -Monthly and dally data received by STR Blank -No data receIved by STR Y -(Chgln Rms) Property has experienced a room addition or drop dUring the lime perl()d of the report 2007 2008 2009 A SON ·..·.. .... ....· ·.. ..·.. .......·.. FMA M, J,.. .... .... ·.. a 0 () o oDe·..... ·...... · ·. ·.....·.... .. ........ ·................. ·..... ·....... .... ... .. ....... A SON 0 J F M A M J J A SON 0 .. .. .. ... ..... ....... 0000000) ...... ......... o 0 0 o 0 0 0 • • • • ·... ·. ·.......... J, FM,A M J 0 A blank row Indicates inSuffICient data Source 2009 Smith Travel Research, Inc. Verdin lVI ShopSLO I DineSLO Program Status Update: Website Programming on both websites is underway and site launch is set for early l\Jovember. Programming includes rotating images on nearly all pages that feature different areas of the city and can be added or changed as necessary to freshen the site. This also invites merchant participation, so they can submit images of their own establishments to be featured on the site. Merchant and restaurateur lists have been obtained and are being refined for upload to the website databases for site pre-population. Once the sites are launched, merchants and restaurateurs will be able to create an account and add more specific information about their businesses and the original, generic listings will be removed. The pre population will ensure that all SLO restaurants and retailers are listed without requiring any action on their parts. Window Clings Window clings have been created and ordered to be sent out with the merchant letters announcing the website. The clings will be completed by 11/16/09 and the letters will be distributed shortly thereafter. We are going to encourage the merchants to display the clings and help promote the campaign throughout the city. Restaurant/Merchant Outreach Letters for the merchants and restaurant owners regarding the sites and their benefits to local commerce have been drafted and are in preparation for distribution. The letters outline the initial information available on the sites and how to enhance their business listings. They also stress the importance of participating in this free promotion to benefit the City of San Luis Obispo as a whole. Advertising The first ad for the campaign is scheduled to run in the Thanksgiving Day issue of the Tribune as the back cover of the Downtown Holiday Gift Guide. There will also be a feature story about the campaign as part of the guide. We are also developing an online promotion utilizing the gift cards we have left over from the 2009 City Tourism campaign. The promotion will promote the receipt collection campaign that will also encourage holiday shopping in the city. The promotion is to offer a $100 gift card to patrons who submit shopping receipts from San Luis Obispo retailers totaling $1,000. , San Luis Obispo Chamber ot· COlnrnerce Report to City of SLO-PCC Committee Event Promotion Contract/October 2009 Sec. Obiective Action Results 1 Create an Events Promotion p capitalizes from the wealf and increase their visibili them as a point of departu visitors to San Luis Obispo. 1.1 E-blast for October highlighted "Sincerely attract media to events and offer to host Collaborate with marketing directors to Continue to work with several groups: California" brand and website. press trips. Vintner's-Harvest Festival City to Sea Using grant recipient's events to create Film Festival eblast newsletter and including in new Art Center-Plein Air upcoming events page on Visitslo.com. Arts Obispo-Open Studios Multicultural Center-Cal Poly Will give report at PCC about update on Railroad event CIA recipients contacts. Symphony J Madonnari Posting events on media kitty as well as CP Alumni-Homecoming on online calendars. Downtown Association-Vet's Event 1.2 Create event package to sell to potential Working with each event to make sure visitors. they are included in eblast, visitslo.com, editorial calendars, and promotional opportunities through visitor center and booth. 1.3 Offer PR advice and help with executing the PR plans. Postponed until Nov-Meeting with GALA to discuss marketing for Pride 2010. 1.4 Promotion of event through the Visitors Center and visitslo.com Purchased frames and matting to create events page for Visitor Center and window. Creating events pages on a bi monthly basis. 2.0 Utilize events for tourism promotion at event by having San Luis Obispo booth. Continuing to create booth. Had booth at Homecoming and City to Sea. 3.0 Produce promotional materials and giveaways. Working on brochure-in development. Meet with designer and collecting bids on printing. Will bring mock up to meeting. Produced some giveaway flyers for two upcoming conferences in SLO. 4.0 Develop two special promotional campaigns. Working on ExploreSLO giveaway map for hoteliers. Finished Hike SLO campaign. Delivered brochures to all SLO hotels. Also using for upcoming events who request info. 5.0 Produce and send out e-blast newsletter. Nov will focus on HikeSLO. Focused on Sincerely Ca. 6.0 Provide Written report & presentation. Ongoing. I San Luis Obispo Chdnlber of COIlll11erCe Report to City of SLO-PCC Committee Public Relations Contract/October 2009 Sec. 1 1.1 2.0 3 Objective Assist in implementing City Tourism Marketing Goals and Objectives Continue to maintain and improve upon Strategic Alliances. Use of City's Brand Focus on Public Relations Efforts Action Working with event groups on public relations regarding their upcoming events. Placing on event calendars and outreaching to specific media. Results Meet with CP Alumni group about outreach of Alumni group and message. Also participated in Homecoming with booth and information for attendees. Sent VGs to Vintners for Harvest Fest attendees and media. Meet with TBID's PR company-On the Horizon-to discuss collaboration. Tourism Survey results sent out after last meeting. Worked with Travel group out of Northern CA to bring group of 50 into SLO. Supplied with visitor information. 3.1 Utilize targeted themes 3.2 Provide information to travel/assignment editors Travel and Leisure-information for story on greatest hotel pools- submitted Madonna Inn pool. OC Metro-sent information to travel editor Sent holiday info to CTTC for various publications including food and wine publications and some Canadian media. The Desert Sun-Life in the SLO Lane- print and web (Est. value: regional media-$4,500) 3.3 Target various niche interests 4 Media Relations 4.1 Aggressively maintain and develop relationships with travel writers/editors Working on sending out new press kits to all CA newspapers and lifestyle magazines. 4.2 Target specific media markets 4.3 Respond timely to media requests Meet with State office of Tourism (CTTC) to catch up on working with their programs. Submitted several "5"s to their new program. Also submitting to their "What's New". 4.4 Primary host of press trips 4.5 Media Relations Goals 4.5 Results 5 Specific Public..Relat,ionspfforts 5.1 Develop Story Ideas 5.2 12 press releases/4 "What's New" Sent release on Hiking in SLO. b Maintain Information 6.1 Computer mailing list of travel media Ongoing. 6.2 Update listings in publications Ongoing. 6.3 Annual Special events calendar Ongoing. 6.4 Press Room at www.visitslo.com 6.5 Media Kitty/ My Media Info report Working with MyMediaInfo's editorial calendars to gain info on articles that are in production that would SLO would be a good fit for. 7 Written Monthly R~ports 8 Report I San Luis Oloisp" Ch.mllwr of Cornmen:e www.VisitSLO.com Web Site Activity October 2009 Oct '09 Sept '09 Oct '08 # of distinct visits/sessions: 37,017 32,162 35,804 # of total pageviews: 125,064 130,670 186,931 A vg. sessions per day: 1,194.09 1,072.06 1,154.96 A vg. pageviews per session: 3.37 4.06 5.22 A vg. length of time on site: 04:47 05:05 05:20 Graph is # of session sid is tinct visits over a one-year period. Top three most viewed pages: Oct '09 Sept '09 Oct '08 Postcards: 2,293 2,146 2,301 Lodging: 574 607 1,171 Activities: 247 203 481 Number of Hours expended: 42hrs Calendar Inputting-20 hrs Updating/Changes/Additions-22 hrs t.5,111 I.uis ()~isp(1 Ch'1ll1ber ot (onlmerce Visitor Center Contract October 2009 Visitors to Center: Promotional materials distributed: City Maps County Maps Visitor Guides Visitor Packets Advertising responses fulfilled: EnjoySLOwines.com/Advertisement BeautifulSLO.com/Advertisement WelcomeSLO.com/Advertisement TraveltoSLO.com/Advertisement GoToSLO.com/Advertisement LetsGoSLO.com/Advertisement HelloSLO.com/Advertisement SLOEasy.com/Advertisement SLOGoing.com/Advertisement SLOGetaway.com/Advertisement Phone Line #/Advertisement Phone Line #/Advertisement Saveur Magazine. VCB Coop OutsideleadInfo.com VisitSLO.com/Advertisement On-line Newsletter Sunset Responses California Visitor Guide Responses Other Total Responses: Total sent year-ta-date: City Ad Packets Amtrak Coupons Oct. 09 Sep.09 Oct. 08 5,437 5,691 5,896 68 106 152 143 77 87 30 18 33 10 51 536 25 36 42 104 75 149 119 110 236 801 4,040 3,930 13,871 13,871 SAN LUIS OBISPO CHAMBER OF COMMERCE VISITOR CENTER OCTOBER 2009 PEOPLE COUNT DAY DATE PEOPLE DAY COUNT PEOPLE EVENING COUNT Thursday 1 312 27 Friday 2 294 32 Saturday 3 277 19 Thursday 8 265 20 Friday 9 205 21 Saturday 10 218 9 Thursday 15 198 22 Friday 16 204 17 Saturday 17 165 15 Thursday 22 202 19 Friday 22 201 24 Saturday 24 156 20 Thursday 29 227 Trick or Treat @ Farmers'402 Friday 30 165 11 Saturday 31 183 14 Total 3,273 672 CALENDAR OF EVENTS Total number of events in October calendar: 151 Total number of events inputted as of 01/01/2009: 872 Number of events inputted during this month: 112 SAN LUIS OBISPO CHAMBER OF COMMERCE VISITOR CENTER OCTOBER 2009 VISITOR RELATED EMAIL & PHONE CALL REPORT DAY Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday DATE PHONE CALLS 1 l E f 1 ~ 1C 11 12 1;; 14 1E 1f 1 1< H 2C 21 2' 2 2 2~ 2f 2 21 2~ 3C 31 EMAIL 4f 5~ 3£ 21 6/ 21 2£ 51 2, 2c 21 4 41 18 4" 21 18 34 3:< 1£ 3, 4L 3, 21 1 5 2E 4c 61 H 3 < l ( C , , 1 f 2 < 1 C C E 1 1 2 1 , 1C , a Total 1081 81