HomeMy WebLinkAbout11-18-2009 PCC MinutesPromotional Coordinating Committee
Minutes
Wednesday, November 18, 2009
5:30 pm
City Hall
Council Hearing Room
990 Palm Street
CALL TO ORDER: Chair Terry Conner 5:30 pm
PRESENT: Babb, Davis, J. Conner, Fidler, Rizzo
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
There was no public comment.
CONSENT AGENDA
ACTION: Moved by Conner/Rizzo to approve the consent agenda as presented.
Motion carried 6:0
PRESENTATIONS
1. CONTRACT UPDATES
Katy McGrath with Verdin Marketing, Ink presented the ShopSLO and DineSLO
websites that will go live on November 19, 2009. She also needed feedback from the
committee regarding the ad options for the media campaign that is about to start. The
committee members were asked to review the two options and to respond to staff with
comments.
Lindsey Miller from the Chamber of Commerce presented a preliminary copy of the new
downtown map that will be given to lodging establishments for tourists to the area. The
committee gave some suggestions as to changes to the map. The map should be back
from the printer on December 1, 2009 and will be distributed the same week.
BUSINESS ITEMS
1. SUNSET EVENT
Josh Heiser from O’donnell lane and Noreen Martin from Martin Resorts gave a status
update on the planned Sunset event. The event is now marketed under “Savor the
Central Coast” and will take place from September 30 to October 3, 2010. Two events
will be held in San Luis Obispo. The kick-off event in front of the Fremont Theater
incorporating the Farmers’ Market into the festivities as celebrity chefs will buy fresh
produce at the Market and cook it at the event. On Friday a wine maker dinner will be
held in Mission Plaza. The event is expected to bring 8,000 people for the 4-day event
to San Luis Obispo. The event organizer, O’donnel lane and the event committee are
actively securing sponsorships and the committee was asked to recommend that the
City become the main sponsor for the two San Luis Obispo events.
ACTION: Moved by Conner/Babb to approve two sponsorships in the
amount of $30,000 with $15,000 coming from the 2009-10 budget and $15,000 coming
from the 2010-11 budget.
Motion carried 6:0
2. SAN LUIS OBISPO HISTORICAL SOCIETY
Kimberly Alfaro, the Society’s Executive Director, presented the committee with a
request to finance three historical San Luis Obispo walking tours in the amount of
$13,000. In collaboration with Verdin Marketing Inc, they will produce three tours
covering “Around Downtown”, “Beneath SLO Streets” and “Railroad Tour”. The tours
are half-hour recordings for a one-hour walking tour. They will be produced in podcast
format that includes photographs, audio and video tracks, and voiceovers of historic
people.
The committee asked Kimberly to send examples of tours from other cities. Staff is to
continue the item to the December 9, 2009 meeting for further discussion.
3. CITY TOURISM LOGO
ACTION: Moved by J. Conner/Rizzo to adopt “Sincerely California” as the new City
tourism logo to be used on all marketing material produced under City contract and
PCC review. Motion carried 5:0
(One member of the committee had to leave before this item was discussed.)
4. RETREAT 2010 – continued from October 14th meeting
The committee decided to not hold a retreat, but to discuss event ideas at the next
regular committee meeting.
PCC LIAISON REPORTS
GIA UPDATE – LIAISON REPORT
Lindsey Miller reported that the Alpha Inc event scheduled for February 2010 has no
new date yet. This event was to coincide with the Tour of California which was moved to
May. They will announce the date as soon as possible.
TBID BOARD REPORT
John Conner reported that the TBID Board will have an annual retreat on January 19,
2010 to discuss its marketing plans and strategies for the next year.
Meeting adjourned 7:10 pm