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Home My WebLink About10-14-2009 PCC Agenda PacketAgenda Promotional Coordinating Committee City of San Luis Obispo Wednesday, October 14, 2009 5:00 p.m. Special Meeting Johnson Ranch Open Space 15:30 p.m. Regular Meeting Council Hearing Room 990 Palm Street The Goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) Improve the quality of life available to all residents of and visitors to San Luis Obispo and (2) Promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Vice-Chair Marco Rizzo PUBLIC COMMENT: Each speaker is limited to three minutes of public comment ICONSENT ITEMS C.l Minutes of the Meeting of September 9, 2009 C.2 TOT Report (to be distributed at meeting) C.3 Smith Travel Report C.4 Community Promotions Budget Report C.S ShopSLO I DineSLO Budget Report C.6 Public Relations & Events Promotion Report C.7 Visitors Center Report Any writings or documents provided to a majority of the Promotional Coordinating Committee regarding any item on this agenda will be made available for public inspection in the Administration office of the City of San Luis Obispo at 990 Palm Street during normal business hours. I Promotional Coordination Committee IPRESENTATIONS At this time, representatives of the Community Promotions Contractors will provide highlights of contract activities undertaken in the past month describe how activities are accomplishing Tourism Marketing Plan Objectives and seek direction from the PCC when necessary regarding contract fulfillment. 1. CONTRACT UPDATES 30 min Both contractors will give a brief status update. IBUSINESS ITEMS I.DINE SLO Review of creative and direction to agency. 20 min 2. RETREAT 2010 -continued from September 9, 2009 meeting Define date, place, and agenda items for the annual retreat. 15 min 3. EXPLORE SLO 15 min Contractor will present the promotional piece and request committee guidance regarding the print cost and map distribution. 4. TOURISM LOGO 15 min Committee will discuss the use of the various logos used for tourism promotion. Direction could be given to the Marketing Subcommittee for evaluation. 5. SMITH TRAVEL REPORT 5 min The committee will decide whether to continue the commissioned STR report for the City of San Luis Obispo. PCC LIAISON REPORTS 1. GIA UPDATE -LIAISON REPORT 5min 2. MARKETING SUBCOMMITTEE REPORT 5 min 3. TBID BOARD REPORT 5 min Promotional Coordination Committee I PeC COMMUNICAnONS At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the Committee at a subsequent meeting. BIENNIAL ADVISORY BODY / ETHICS TRAINING -OCTOBER 15, 2009 -5:30 TO 9 PM ADJOURN. Promotional Coordinating Committee Minutes Wednesday, September 9, 2009 5:30 pm City Hall Council Hearing Room 990 Palm Street CALL TO ORDER: Chair Terry Conner 5:30 pm PRESENT: Norton, Babb, Davis, J. Conner, Rizzo, Fidler STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst PUBLIC COMMENT There was no public comment. CONSENT AGENDA ACTION: Moved by Rizzo/Babb to approve the consent agenda as presented. Motion carried 7:0 PRESENTATIONS 1. CONTRACT UPDATES Lindsey Miller with the Chamber of Commerce reported on the various PR successes. San Luis Obispo was features in SkyWest, USNews, Art & Entertainment, National Geographic Adventure Online, and Boomer Girl Online. She reported that the HikeSLO cards will arrive on September 12, 2009. She presented the old tear-out map that Barnett & Cox used to produce. She asked for committee feedback as they plan on updating and reproducing the map as the second contracted marketing collateral. The map would be promoted under ExploreSLO. The committee agreed that the main elements missing are activities and popular sights. The members also felt that it should include mention of Edna Valley and Cal Poly. Lindsey will provide a draft at the October meeting. BUSINESS ITEMS 1. DINE SLO The committee reviewed the new logo options and gave feedback. Several changes were requested regarding color, font, and general outline. The agency will redesign the logos accordingly and staff was asked to send the new options via email for individual feedback before the meeting for additional guidance. The website outline presented was very well received by the committee. The agency will present the actual website in October. 2. NOVEMBER MEETING -VETERANS DAY ACTION: Moved by J. Conner/Fidler to postpone the regular PCC meeting to November 18, 2009 due to Veterans Day. Motion carried 7:0 3. RETREAT 2010 The committee decided to continue this item in October. Committee members are to send possible dates and times to staff to summarize possibilities. PCC LIAISON REPORTS TBID Board Report John Conner reported that the TBID's agency is starting the execution of the media plan. The board is also looking at an educational program for hotel operators and front desk personnel. GIA LIAISONS John Conner reported that he met with SLOCarFree. The organization had just launched the website. Cathie Babb reported that the director position for Cuesta Art was not eliminated and that the program will continue as mentioned in the GIA proposal. Marco Rizzo and Dusty Davis reported that they contacted all their respective liaisons. The Chamber representative was asked to submit a list of all the groups and organizations contacted to date. Meeting adjourned at 6:43 pm Tab 2 -Trend San Luis Obispo, CA Currency: USD· US Dollar City 01 Sar LUIs ObiSPO For tile Month 01 August 2009 Monthly Percent Change Overall Percent Change 15 0.0 10 5 -2.0 o -4.0 -5 10 -60 -15 -8.0 -20 -20 -10.0 -30 -12.0 Mar Apr May Jun Jul Aug SeD Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Year To Dale Running 12 Months -+-Occupancy -+-ADR -RevPAR III Occupancy I!I ADR I!I RevPAR ....Ma' Ap' May J" Jur 2008 Aug Sep 0" Nov Dec J.o Feb Ma' Apr 2009 May Juo Jur Aug 2007 2008 Year To Date 2009 2007 Running 12 Mon1hS 2008 2009 This Year 664 60.3 63.0 69.0 78.1 80.2 62.1 63.2 56.1 44.7 48.7 58.' 51.9 66.3 61' 55.3 73.6 75.3 68.7 66.2 62.6 665 63.8 605 Last Year 64.' 72.9 69.2 73.1 80.4 76.1 66.8 64.3 58.3 471 50.6 &1.8 66.4 60.3 630 69.0 78,1 80.2 667 68.7 "'.2 65.1 66.5 63,8 Percent Change J4 '73 -89 5.7 -2.8 63 ·71 '.7 -39 -5.2 3.7 -6' -218 9.9 ·3.1 5.2 -55 -6.' 30 ·3.5 55 2.3 4.' -5.2 -2008 2009 Year To Date RunnIng 12 Mon1hs Mar Apr May Juo Jul Aug Sep 0" Nov Dec J.o F,b Ma' Ap, May Jun Jur A':-!g 2007 2008 2009 2007 2008 2009 This Yea' '0261 1130' 11656 12572 124.40 127.85 113.57 1 1 1.34 109.21 100 57 96.32 100.58 97.58 106.75 1094{l 118.21 118.51 1 1 737 115.41 114.96 10929 , 13 40 114.1' '09.28 Last Year 103.61 '13_27 1126? 125,18 128.34 128.02 '20.30 110.58 111.66 104.02 96.96 101.54 102.61 113.01 116.56 125.72 124.40 '27,85 111,69 11.':>.41 114,96 109.03 113.40 114.11 Percent Chanap -, 0 02 35 04 3.0 2IlOa -<), -5.6 0.7 2.2 3.3 07 -0.9 -4.9 ·5.5 2009 ".' -60 -4.8 -S.? 3.3 04 Year To Date 49 40 06 Running 12 Mon1hs 42 Ma' Ap< May Juo Jul Aug Sep 0" Nov Dec J.o F'b Ma, Ap, May Jun Jul Aug 2007 2008 2009 2007 2008 2009 This Year 68.09 68.13 734' 8669 97.2.':> 10252 70.5.':> 7042 61.25 4492 4889 58.4{l 5064 70.74 6680 77 24 87.51 8837 79,23 16.14 6840 7547 7286 6617 laSt Year Percent Change 66.46 24 82.56 ,,, "'8' 57 9152 -53 103.16 57 9747 5.2 80.41 12.3 71.11 .' 0 65.14 -6.0 49.01 £3 49.02 -43 62.79 -70 68.09 ·25.6 68.13 3.8 73.44 -90 86.69 .109 97.25 10.0 102.52 13.8 74.47 6.4 79.23 39 76.14 '02 70.94 64 75.47 -3.5 72.86 -9.2 -2008 2009 Year To Date Running 12 Mon1hs Ma, Ap, May Juo Jul Aug Sep OCt Nov Dec J.o F'b Ma, Ap' May Juo Jul Au, 2007 2008 2009 2007 200a 2009 thiS Yea' 62.1~5 60150 62,155 60,150 62,155 62,155 60.150 62,155 60,150 62,155 62,155 56,14{l 62,155 60,150 62.155 60,150 62, '55 62155 462,056 487,215 487,21t> 689,708 731.825 131,825 Last Year 57.846 55.980 57,84B 55,980 62,155 62.155 50,150 62,155 60,150 62,155 62,155 56,14{l 62,155 60,150 62,155 60,150 62,155 62,155 453.436 402.056 487,215 681,090 689,708 731,825 Percent Change 7.4 1.4 74 " 00 00 00 00 0.0 00 00 0.0 00 0.0 00 00 0.0 0.0 '.9 54 00 13 b' 00 -2008 2009 Year To Date Running 12 Months Ma' Ap' May Juo Jul Aug Sep Oct NoV Dec J.o Feb Ma' Ap, May Juo Jul Aug 2007 2008 2009 2007 2008 2009 ThiS Yea' 41.241 36.264 39.16' 41479 48,570 49,843 37,366 39.313 33.733 27,764 30,260 32,597 32,254 39,861 37,951 39,303 45,895 40,800 317,200 322,699 304,921 458,988 467.251 443,097 Last Yea' Percent Change -37.1Ot: 40,802 40.00' ." 40,928 '3 49,962 28 47,321 " 2008 40,203 7' 39.974 -17 35.089 39 29.286 -52 31,424 -3.7 34,717 -6' 41241 2' 8 36.264 99 39,161 3 ' 2009 41,479 5.' 48,570 55 49,843 -6.' 302,332 4.9 317,206 " Year To Date 322,699 -5.5 443,149 3.6 458,988 '.8 467,25' 5-' RunnIng 12 Months Ma, Ap' May Juo Jul Aug Sep Oct Nov Dec J.o Feb Ma' Ap, May Juo Jul Aug 2007 2008 2009 2007 2008 2009 ThiS Yea' 4,231,925 4,098 '36 4.564,433 .':>.214.606 6,044.7913 6.372.364 4,243,585 4,371,004 3,683,977 2,792.279 2,914,522 3.278,747 3,147,362 4,255,l't> 4,152,0'8 4645,978 '),436,975 '),492,887 36,609.908 37,098.465 33,325.604 52,049,571 53.319.456 48.422.449 Last Year 3,844534 4.&21,640 4,504.7&4 5,123,226 6,411.988 6,058,210 4,836,392 4,420,'43 3,918,088 3,046,368 3,046,956 3,525,247 4,231.92~ 4,098,136 4,564,433 5,214,606 6,044,798 6,372,364 33,768,958 36,609,9:)8 37,098,465 48,317.555 52,049,571 53,319.456 Percent Change '0 ' "3 13 , 8 " 5.2 '2.3 , 0 -6.0 83 43 -70 25.6 3.6 90 .10.9 10.0 138 8.4 '.3 '02 77 24 92 -2008 2009 Ma' Ap' May Juo Jul Aug Sep Oct Nov Dec J.o F'b Ma' Apr May Jun Jul Aug Census Props 28 28 28 28 28 28 28 28 28 28 28 28 28 28 28 28 2B 28 Census Rooms 2005 2005 2005 2005 2OQt> 2005 2005 2005 2005 2005 2005 2005 2005 2005 2005 2005 2005 2005 % Rooms Partlclpa[ll~ 805 8' 9 8' 9 80.0 184 803 80.3 803 '" 184 784 784 784 184 784 784 184 !8,4 A blank row IrX:licates InslfltlCl8n\ (lala Source 2009 Smith Travel Research, Inc, Tab 3 -Response San Luis Obispo, CA City of San LUIs Obispo For the Month of August 2009 2007 2008 2009 STR Chg in Code Name of Establishment 26014 Apple Farm I""&. Trellis Court CJtt~ Stat,e San Luis Obispo, CA Zip Code AH Date ' 93401 ' Aug 1988 Open Date Aug 1988 Rooms 104 Rms J,.£MjA MjJ,,~J,.A,SO N o • • • DJF M,A,M JJ,A:S,OND JF M AM,J J,A SON D 2106 Best Western Somerset Inn San LUIS ObiSpO, CA 93401 ,Jun 1962 Jun 1962 39 11906,Comfort Inn &Suites Lamplighter San Luis Obispo, CA 93401 Jun 2003 77 y 34916,Days Inn San Luis Obispo 25325' Holiday Inn Express San Luis Obispo San Luis ObiSpO, CA San Luis Obispo, CA 93401 93401 Aug 1997 May 1994 Aug 1997 Jun 1978 75 100 y ........ 26810 La Cuesta Inn San Luis Obispo, CA 93401 Jun 1985 Jun 1985 72 3977 Peach Tree Inn San Luis Obispo, CA 93401 Jun 1957 Jun 1957 37 43906' Petit Soleil San Luis ObiSPO, CA 93401 15 21216, Quality Suites San Luis Obispo San Luis Obispo. CA 93401 Nov 1986 Nov 1986 138 44522, San LUIS Creek Lodge San LUIS ObiSpo. CA 93401 Aug 2002 Aug 2002 25 19674' Sands Suites &Motel 26511 Super 8 San LUIS ObiSpo 7247 Travelodge San Luis Obispo San Luis Obispo. CA San Luis Obispo, CA San Luis Obispo. CA 93401 93401 93401 Jun 1985 Feb 1989 Jun 1960 Jun 1985 Feb 1989 Jun 1960 70 49 39 00000 000000. ..... .... ...... 27870 Travelodge San LUIS ObiSpo Downtown San LUIS Obispo, CA 93401 May 1998 51 21781 Americas Best Value Inn San Luis Obispo 2105,8est Western Royal Oak Hotel 56038, Courtyard San Luis Obispo 26042 Embassy SUites San Luis ObiSpo San Luis Obispo, CA San LUIS Obispo, CA San LUIS Obispo, CA San Luis Obispo. CA 93405 93405 93405 93405 Jul2oo8 Jun 1978 Jul2oo7 May 1995 Apr 1986 Jun 1971 Jul2oo7 Dec 1986 32 99 139 195 ..... ... OCOOr)OOOOOOOO.......... .............. ... 11 905 Homestead Motel San Luis Obispo. CA 93405 Jun 1971 Jun 1971 18 11907 Madonna Inn San LUIS ObiSpo. CA 93405 Jun 1958 Jun 1958 109 6333 Motel 6 San Luis ObiSpo North San Luis Obispo, CA 93405 Mar 1973 Mar 1973 86 28341 Motel 6 San LUIS ObiSpo South San Luis ObiSPO, CA 93405 Aug 1992 Mar 1988 117 2104 Ramada Olive Tree San Luis Obispo, CA 93405 Apr 2002 Jun 1964 61 y 11903 Rodeway Inn San LUIS ObiSpo San LUIS ObiSpO, CA 93405 Apr 2008 27 2899 Rose Garden Inn San Luis Obispo, CA 93405 Jan 1998 Jun 1971 64 11 902 San LUIS Inn San LUIS Obispo, CA 93405 Jun 1964 Jun 1964 35 27871 Sycamore Minerai Spgs Resort San LUIS Obispo, CA 93405 Jun 1935 Jun 1935 72 Y COOOOOOGOOOOOooooc)C'ooooooooooooo 10397 Vagabond Inn San Luis ObiSpo San LUIS ObiSpO, CA 93405 Nov 1968 Nov 1968 60 Total Properties 28 2005 o -Monthly data received by STR • -Monthly and daily data received by STR Blank -No data received by STR Y -(Chg In Rms) Property, has expenenced a room addition or drop dunng the time penod of the report A blank row Indicates InsuffiCient data Source 2009 Smith Travel Research, Inc. 1 SUNGARD PENTAMATION -FUND ACCOUNTING V4.1 PAGE NUMBER: DATE: TIME: 10/08/09 15:13:18 CITY OF SAN LUIS OBISPO EXPENDITURE STATUS REPORT EXPSTA11 SELECTION CRITERIA: ACCOUNTING PERIOD: exp1edgr.key orgn='11300' 4/10 - SORTED BY: FUND,PROGRAM,lST SUBTOTAL,2ND SUBTOTAL,ACCOUNT TOTALED ON: FUND,PROGPAM,lST SUBTOTAL,2ND SUBTOTAL PAGE BREAKS ON: FUND,PROGRAM FUND-100 GENERAL FUND PROGRAM-11300 COMMUNITY PROMOTION 1ST SUBTOTAL-700 STAFFING 2ND SUBTOTAL-701 SALARIES ACCOUNT - -TITLE BUDGET PERIOD EXPENDITURES ENCUMBRANCES OUTSTANDING YEAR TO DATE EXP AVAILABLE BALANCE YTD/ BUD 7010 SALARIES -REGULAR TOTAL SALARIES 43,000.00 43,000.00 1,655.00 1,655.00 .00 .00 11,491. 50 11,491.50 31,508.50 31,508.50 26.72 26.72 7040 7041 7042 7044 7046 RETIREMENT CONTRIBUTIONS RETIREMENT PARS -401 HEALTH & DISABILITY INSU MEDICARE UNEMPLOYMENT INSURANCE TOTAL BENEFITS 11,700.00 400.00 5,100.00 600.00 200.00 18,000.00 459.19 16.54 210.53 26.41 6.62 719.29 .00 .00 .00 .00 .00 .00 3,188.41 114.90 1,263.12 181.38 45.96 4,793.77 8,511.59 285.10 3,836.88 418.62 154.04 13,206.23 27.25 28.73 24.77 30.23 22.98 26.63 TOTAL STAFFING 61,000.00 2,374.29 .00 16,285.27 44,714.73 26.70 7227 7337 7339 CONTRACT SERVICES PROMOTION & PUBLIC REL CHAMBER & VIS & CONF BUR TOTAL SUBTOTAL 147,500.00 106,347.48 103,500.00 357,347.48 .00 2,500.00 .00 2,500.00 41,643.17 88,547.48 68,625.00 198,815.65 8,356.83 17,800.00 22,875.00 49,031.83 97,500.00 .00 12,000.00 109,500.00 33.90 100.00 88.41 69.36 TOTAL CONTRACT SERVICES 357,347.48 2,500.00 198,815.65 49,031.83 109,500.00 69.36 7455 COMMISSION & COMM MTGS TOTAL TRAVEL. MEETINGS & DUES 500.00 500.00 .00 .00 .00 .00 .00 .00 500.00 500.00 .00 .00 TOTAL OTHER OPERATING EXPEND 500.00 .00 .00 .00 500.00 .00 TOTAL COMMUNITY PROMOTION 418,847.48 4,874.29 198,815.65 65,317.10 154,714.73 63.06 TOTAL GENERAL FUND 418,847.48 4,874.29 198,815.65 65,317.10 154,714.73 63.06 TOTAL REPORT 418,847.48 4,874.29 198,815.65 65,317.10 154,714.73 63.06 ShopSLO I DineSLO Program Status Update: Website Custom photography has been completed for both ShopSLO and DineSLO and design has been completed. Programming is underway. Launch is still set for October, leading into the holiday season. Merchant and restauranteur lists have been obtained and are being refined for upload to the website databases for site pre-population. Once the sites are launched, merchants and restauranteurs will be able to create an account and add more specific information about their businesses and the original, generic listings will be removed. The pre-population will ensure that all SLO restaurants and retailers are listed without requiring any action on their parts. Logos Based on feedback from the committee, a DineSLO logo has been chosen! These two logos will be used together to brand the shopping and dining experience in San Luis Obispo for all SLO County residents. Restaurant/Merchant Outreach Letters for the merchants and restaurant owners regarding the sites and their benefits to local commerce have been drafted and are in preparation for distribution. The letters outline the initial information available on the sites and how to enhance their business listings. They also stress the importance of participating in this free promotion to benefit the City of San Luis Obispo as a whole. Advertising Ad concepts are underway focusing on headlines that will resonate with the different parts of the county. Photography from the website will be used to not only keep the imagery consistent with the website, but also to save on costs. The media mix will include print publication, social media sites, online marketing and some non-traditional media. t San Luis Obispo ChC1nlber ot Conlnlerce Report to City of SLO-PCC Committee Public Relations Contract/September 2009 Sec. Objective Action Results 1 mitn\l~menrng lity Tourism ... Iff••• Ji Qoals aIJd Oqjectives 1.1 Continue to maintain and improve upon Strategic Alliances. Working with event groups on public relations regarding their upcoming events. Placing on event calendars and outreaching to specific media. 2.0 Use of City's Brand 2009 Tourism Survey is finished and tabulated. Survey will be presented at PCC meeting. 3 Focils on Public Relations Efforts 3.1 Utilize targeted themes 3.2 Provide information to travel/assignment editors Worked with Austin Monthly Magazine on feature story about San Luis Obispo due out next month. (value TBD) Worked with LA Times on Holiday piece-featuring all holiday events in SLO. (value TBD) Working with editor of wine and travel Worked with Disney's Family.com on travel feature about Central Coast focused on SLO. Article to be shown at PCe. (value: $125,000-Major media) Worked with Flight Line Newspapers for feature on flying into the Central Coast. Publication is for private pilots. (value $1000) guide-Appellation America-(value TBD) Sent info for article in Family Circle on winter family vacations. Sent infonnation and photos for feature in National Geographic Adventure-San Luis Obispo as an adventure town-article will be presented at PCC meeting (est. value $150,000-major media). US News and World Report-Best College Towns-send info and photos. Will be presented at PCC (estimated value: $80,000-major media) 3.3 Target various niche interests Finished HikeSLO promotional project and now working on out reach to media outlets. 4 Media Relations 4.1 Aggressively maintain and develop relationships with travel writers/editors 4.2 Target specific media markets 4.3 Respond timely to media requests Continue to work with State's Tourism Office on requests. 4.4 Primary host of press trips 4.5 Media Relations Goals 4.5 Results Total-$558,000. 5 Specific Public Relations Efforts 5.1 Develop Story Ideas 5.2 12 press releases/ 4 "What's New" Sent release on Hiking in SLO. 6 Maintain Infotmation 6.1 Computer mailing list of travel media Ongoing. 6.2 Update listings in publications Ongoing. Ongoing. Working with MyMediaInfo's editorial calendars to gain info on articles tha tare in production that would SLO would be a good fit for. .i!!i !i::U < 6.3 Annual Special events calendar 6.4 Press Room at www.visitslo.com 6.5 Media Kitty/ My Media Info report 7 Written J10l1.thIy Reports 8 Report Create an Events Promotion program that , San Luis Obispo Chdnlber of Conlnlerce Report to City of SLO-PCC Committee Event Promotion Contract/September 2009 Objective ActionSec. Results 1 capitalizes from the wealth of locale and increase their visibility and them as a point of departure to a visitors to San Luis ObisDo. 1.1 Collaborate with marketing directors to Continue to work with several groups: Using grant recipient's events to create attract media to events and offer to host eblast newsletter and including in new press trips. upcoming events page on Visitslo.com. Film Festival Art Center-Plein Air City to Sea Will give report at PCC about update on Arts Obispo-Open Studios CIA recipients contacts. Multicultural Center-Cal Poly Railroad event Posting events on media kitty as well as Symphony on online calendars. I Madonnari CP Alumni-Homecoming Downtown Association-Vet's Event 1.2 Create event package to sell to potential Working with each event to make sure visitors. they are included in eblast, visitslo.com, editorial calendars, and promotional oDDortunities throu£h visitor center and booth. 1.3 Offer PR advice and help with executing the PR plans. Meeting with GALA to discuss marketing for Pride 2010. 1.4 Promotion of event through the Visitors Center and visitslo.com Worked with Plein Air to promote event better through Visitor Center. Purchased frames and matting to better promote upcoming event posters. Meet with info board company to start looking at ideas for 2010-2011 enhancements to Visitor Center. Working on tourism video for Visitor Center. Done filming first round of footage and will be developing into video. Should be done in November. 2.0 Utilize events for tourism promotion at event by having San Luis Obispo booth. Have purchased supplies for boot, continuing to build booth. Will be attending Homecoming and City to Sea Half marathon. 3.0 Produce promotional materials and giveaways. Working on brochure-in development. Meet with designer and collecting bids on printing. Should be done in November. Will bring info about giveaway map to PCC meeting-research costs and will present research. Produced some giveaway flyers for two upcoming conferences in SLO. 4.0 Develop two special promotional Finished Hike SLO campaign. Delivered campaigns. 5.0 Produce and send out e-blast newsletter. 6.0 Provide Written report & brochures to all SLO hotels. Also using for upcornine: events who reauest info. Produced October blast focused on Harvest Festival. On iwine:. , San Luis Ohispn Chamlwr of ComnwrCl' www.VisitSLO.com Web Site Activity September 2009 Sept '09 Aug '09 Sept '08 # of distinct visits/sessions: 32,162 23,619 36,340 # of total pageviews: 130,670 117,576 211,206 A vg. sessions per day: 1,072.06 908.42 1,211.33 A vg. pageviews per session: 4.06 4.97 5.81 A vg. length of time on site: 05:05 05:40 05:28 Graph is # of sessions/distinct visits over a one-year period. Top three most viewed pages: Sept '09 Aug '09 Sept '08 Postcards: 2,146 1,856 1,984 Lodging: 607 498 1,234 Activities: 203 182 n/a Number of Hours expended: 37hrs Calendar Inputting-25 hrs Updating/Changes/Additions-12 hrs ,_San Luis O~ispo Chc1nlber ot COI11r11erCe Visitor Center Contract September 2009 Visitors to Center: Promotional materials distributed: City Maps County Maps Visitor Guides Visitor Packets Advertising responses fulfilled: EnjoySLOwines.com/Advertisement BeautifuISLO.com/Advertisement WelcomeSLO.com/Advertisement TraveltoSLO.com/Ad vertisement GoToSLO.com/Advertisement LetsGoSLO.com/Advertisement HelloSLO.com/Advertisement SLOEasy.com/Advertisement SLOGoing.com/Ad vertisement SLOGetaway .com/Advertisement Phone Line #/Advertisement Phone Line #/Advertisement Saveur Magazine. VCB Coop Outsideleadlnfo.com VisitSLO.com/Advertisement On-line Newsletter Sunset Responses California Visitor Guide Responses Other Total Responses: Total sent year-to-date: City Ad Packets Amtrak Coupons Sep.09 Aug. 09 Sep.08 5,691 6,251 6,209 106 131 124 77 114 131 18 25 60 51 195 629 36 31 47 371 149 140 315 13 236 379 1,371 3,930 3,694 13,070 13,070 SAN LUIS OBISPO CHAMBER OF COMMERCE VISITOR CENTER SEPTEMBER 2009 PEOPLE COUNT DAY DATE PEOPLE DAY COUI\JT PEOPLE EVENING COUNT Thursday 3 309 31 Friday 4 272 26 Saturday 5 231 27 Thursday 10 268 41 Friday 11 215 35 Saturday 12 220 19 Thursday 17 280 57 Friday 18 291 20 Saturday 19 196 36 Thursday 24 252 11 Friday 25 217 34 Saturday 26 235 22 Total 2,986 359 CALENDAR OF EVENTS Total number of events in September calendar: 118 Total number of events inputted as of 01/01/2009: 760 Number of Events inputted during this month: 104 SAN LUIS OBISPO CHAMBER OF COMMERCE VISITOR CENTER SEPTEMBER 2009 VISITOR RELATED EMAIL &PHONE CALL REPORT DAY DATE PHONE CALLS EMAIL Tuesday 1 33 4 Wednesday 2 26 5 Thursday 3 47 4 Friday 4 39 6 Saturday 5 21 2 Sunday 6 48 2 Monday 7 44 3 Tuesday 8 31 5 Wednesday 9 23 4 Thursday 10 42 9 Friday 11 54 7 Saturday 12 49 0 Sunday 13 34 0 Monday 14 26 0 Tuesday 15 29 0 Wednesday 16 37 6 Thursday 17 41 2 Friday 18 45 3 Saturday 19 23 2 Sunday 20 32 1 Monday 21 19 2 Tuesday 22 31 4 Wednesday 23 42 7 Thursday 24 23 9 Friday 25 39 4 Saturday 26 17 0 Sunday 27 30 0 Monday 28 28 7 Tuesday 29 39 2 Wednesday 30 34 6 Total 1,026 106