HomeMy WebLinkAbout10-14-2009 PCC MinutesPromotional Coordinating Committee
Minutes
Wednesday, October 14, 2009
5:30 pm
City Hall
Council Hearing Room
990 Palm Street
CALL TO ORDER: Vice-Chair Marco Rizzo 5:30 pm
PRESENT: Babb, Davis, J. Conner, Fidler
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
There was no public comment.
CONSENT AGENDA
ACTION: Moved by Conner/Babb to approve the consent agenda as presented.
Motion carried 5:0
PRESENTATIONS
1. CONTRACT UPDATES
Lindsey Miller from the Chamber of Commerce reported on PR, the website, the visitors’
center, and the event promotion contract. In addition, the Chamber had finalized the
survey results which was dropped off in 15 locations (hotels and wineries). 110
responses were collected. The data shows no drastic change from previous years.
However, people are now staying two to three nights (80% of respondents) compared to
one night in previous years.
BUSINESS ITEMS
1. DINE SLO
Katy McGrath presented the current status of the campaign including the website which
should be live by November 5th. She presented the media schedule for the roll-out
period of November and December. The schedule includes countywide print media as
well as radio ads, online ads, and Good Morning SLO. She also presented a slightly
adjusted budget, moving money from the media buy to web development.
ACTION: Moved by Davis/Fidler to approve the new budget as presented.
Motion carried 5:0
2. RETREAT 2010 – continued from September 9, 2009 meeting
The committee asked staff to send out a call for agenda items. Depending on the result
the committee will decide whether to hold a retreat in 2010.
3. EXPLORE SLO
Lindsey Miller presented the information regarding the Downtown map they were
working on. It turned out that the printing cost for the map will be double the $2,500 set
aside in the promotions budget. The committee felt that the map is an important and
much appreciated tool.
ACTION: Moved by J. Conner/Babb to increase the budget for the map to $5,000.
Motion carried 5:0
4. TOURISM LOGO
The committee referred the matter to the Marketing Subcommittee for discussion and
recommendation to the full committee. Staff is to coordinate date and time.
5. SMITH TRAVEL REPORT (STR)
Staff explained the two different reports currently commissioned by the City. Committee
member and TBID Chair John Conner further elaborated on what information is
essential to the hotel industry and why they commissioned the more encompassing
segment report.
ACTION: Moved by Davis/Fidler to cancel the City only occupancy report from
STR. Motion carried 5:0
PCC LIAISON REPORTS
GIA UPDATE – LIAISON REPORT
John Conner reported that the City-to-Sea Half Marathon was a great success with over
1,200 runners participating.
TBID BOARD REPORT
John Conner reported that the TBID approved membership and advertising with the
Central Coast Tourism Council and the Central Coast Visitors Guide. The TBID’s
website is gaining traction and the unique visitors to the site are increasing. They will
look into a possible partnership with the vintners for all wine related events and beyond.
Meeting adjourned 6:58 pm