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Home My WebLink About09-09-2009 PCC MinutesI Agenda Promotional Coordinating Committee City of San Luis Obispo VVednesday,September9,2009 5:30 p.m. Regular Meeting Council Hearing Room 990 Palm Street The Goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) Improve the quahty of life available to all residents of and visitors to San Luis Obispo and (2) Promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Chair Terry Conner PUBLIC COMMENT: Each speaker is limited to three minutes of public comment CONSENT ITEMS C.1 Minutes of the Meeting of August 12, 2009 C.2 TOT Report (to be distributed at meeting) C.3 Smith Travel Report C.4 Community Promotions Budget Report c.s ShopSLO I DineSLO Budget Report C.6 Public Relations & Events Promotion Report C.7 Visitors Center Report Any writings or documents provided to a majority of the Promotional Coordinating Committee regarding any item on this agenda will be made available for public inspection in the Administration office of the City of San Luis Obispo at 990 Palm Street during normal business hours. I Promotional Coordination Committee IPRESENTATIONS At this time, representatives of the Community Promotions Contractors will provide highlights of contract activities undertaken in the past month describe how activities are accomplishing Tourism Marketing Plan Objectives and seek direction from the PCC when necessary regarding contract fulfillment. 1. CONTRACT UPDATES 30 min Both contractors will give a brief status update. BUSINESS ITEMS I.DINE SLO 20 min Review of creative and direction to agency. 2. NOVEMBER MEETING -VETERANS DAY The committee will decide whether to postpone or cancel the meeting due to Veterans Day falling on the meeting date. 3. RETREAT 2010 Define date and place for the annual retreat. IPCC LIAISON REPORTS 1. GIA UPDATE LIAISON REPORT 5 min 2. MARKETING SUBCOMMITTEE REPORT 5 min 3. TBID BOARD REPORT 5 min I PeC COMMUNICATIONS At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the Committee at a subsequent meeting. OCTOBER MEETING -STARTS AT 5:00 PM AT JOHNSON RANCH -MEETING FOR CARPOOL AT CITY HALL AT 4:30 PM BIENNIAL ADVISORY BODY / ETHNICS TRAINING OCTOBER 15, 2009 -5:30 TO 9 PM -LUDWICK CENTER ADJOURN. Promotional Coordinating Committee Minutes VVednesday, August 12, 2009 5:30 pm City Hall Council Hearing Room 990 Palm Street CALL TO ORDER: Chair Terry Conner 5:30 pm PRESENT: Norton, Babb, Davis, J. Conner, Rizzo, Fidler STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst PUBLIC COMMENT There was no public comment. NEVV MEMBER OATH Interim City Clerk Elaina Cano administered the Oath of Office for Marilyn Fidler. CONSENT AGENDA ACTION: Moved by J. Conner/Norton to approve the consent agenda as presented. Motion carried 7:0 PRESENTATIONS 1. OCTAGON BARN -B.K. RICHARDS B.K. Richards gave a status update on the Octagon Barn to the Committee. The building and its roof have been stabilized and the Land Conservancy is working on finalizing the building. The next big step is to apply for permits with the Count y in order to start the site grading and the construction of restrooms and the parking area. They hope to receive financial support from the County since the barn marks the start of the Bob Jones Bike trail in the County. The parking lot will serve bicyclists using the trail. Further down the road, they will renovate the milking parlor to be used for educational purposes. The entire project will require $350,000 to be finalized. 2. CONTRACTOR UPDATES Verdin Marketing Ink presented the creative concepts for ShopSLO and DineSLO, as well as the strategic plan for the execution of the campaign. The committee requested that the DineSLO logo be changed in order to reflect dining. The presented option was more representative of coffee places. The committee conceptually approved the strategic plan and is expecting a concrete recommendation at the September meeting together with the finalized logos. Lindsey Miller reported that all GIA recipients have been contacted. She presented the list of events the Chamber plans to be physically present at. They are currently trying to find a solution for Mission Plaza events in order to inform patrons of the proximity of the Visitors Center. The high definition video is in production and so is the brochure which will include a "walking map" for downtown. As an additional marketing brochure, Lindsey presented HikeSLO which will be printed in enlarged postcard format with a map of all the open spaces on the back side. Lindsey will bring all items back for approval in September. This will include the results of the tourism survey that is currently with the hoteliers. BUSINESS ITEMS 1. CONTRACT SERVICES 2009-10 Committee member and Marketing Subcommittee Chair J. Conner reported the findings of the Marketing Subcommittee. However, he wanted the committee to consider whether funding of the VCS would be consistent with the approved direction of the PCC for internal marketing. After some clarification about the VCS's marketing plan and business model by staff, the committee decided to continue the item to the September meeting when the TSID will have made a decision. ACTION: Moved by Davis/Babb to continue the item to the September meeting when the TSID's decision will be known. Motion carried 7:0 PCC LIAISON REPORTS TBID Board Report John Conner reported that the TSID's website is live and that the board will discuss the proposed media plan in a special meeting on August 26, 2009. PCC COMMUNICATIONS Staff asked the committee to start the October meeting at 5 pm in order to visit the first of three Open Space kiosks. The kiosk at Johnson Ranch should be finished by the end of September 2009. Lindsey Miller reported on the visit by Sunset Magazine staff and that the elected subcommittee for the County is working hard to secure a Sunset event in San Luis Obispo. Meeting adjourned at 7:18 pm Tab 2 -Trend San Luis Obispo, CA Currency: USD -US Dollar City ot San LUIs Obispo For the Monlh or Jury 2009 Monthly Percent Change Overall Percent Change 15 0.0 10 5 -2.0 o -5 -~~~~ ·4.0 -10 ·60 -15 -20 ·8.0 -25 ·30 -10.0 Feb Mar Apr May Jun JUI Aug Sep Oct Nov Dec Jan Feb Mar Ap, May Jun Jul Year To Dale Runmng 12 Months -+-Occupancy -IlI-ADR -RevPAR • Occupancy III ADR III RevPAR ...Feb Ma, Apr May Jun 2008 Jul Aug Sep 0<1 Noy Oec Jan Feb Mar 2009 Apr May Jun Jul 2007 Year To Date 2008 2009 2007 Running 12 Months 2008 2009 This Year 61.8 66.4 60.3 63.0 69.0 '8.' 80 ' 621 63.2 66' 44.7 48.7 58.' 51.9 663 81\ 653 73.9 67.5 64.2 60.7 66.6 63.5 610 lastYea( 62.4 64.' 72.9 69.2 73.1 "'.4 76.1 668 64.3 583 471 SO.6 61.8 66.4 SO.3 63.0 69.0 78.1 65.1 67,S 64.2 65,4 66.6 63.5 Percent Change ~.9 3.4 173 -8.9 ·57 2.8 52 ·71 1.7 -3.9 ·52 -3.7 -6.1 -218 99 ·31 5.2 54 3.7 -4.9 ·5.4 1.9 41 40 -2008 2009 YesrTo Date Running 12 Months Feb Mar Ap, May Jun Jul Aug Sep Oct_~~ No~ Oec Jan Feb Mar Apr May Jun Jul ~ ..~007 2008 2009 2007 2008 '009 This Year 101.54 102.61 113.0' 116.56 125.72 12446 127.97 113.57 111,34 109.21 '00.57 96.32 '00.58 97.58 106.75 '09.40 118.21 ; 18 41 113.20 112.61 107.81 112.95 114.06 110.51 Last Year 101.03 103.61 113.21 112.62 125.16 128.34 128.02 120.30 110.58 111.66 104.02 9898 101.54 102.61 113.01 116.56 125.72 124,46 109.51 113.20 112.61 107.71 112.95 114.06 Percehl Change 05 ·10 0.2 3.5 04 -3.0 0.0 5.6 07 -2.2 -3.3 ~.7 -<)9 -4.9 ·5.5 -61 -6.0 -49 34 ~.5 -43 4.9 '0 3.1 -2008 2009 Year To Date Runn~ 12 Months Feb Ma' Apr May Jun Jul Aug Sep 0", Noy Oec Jan Feb Ma, Ap' May Jun Jul 2QO!. 2008 2009 2007 2008 2009 This Year 62.79 68.09 68 '3 73.44 86.69 9725 102.47 70.55 70.42 61.25 44.92 46.89 58.40 50.64 70.74 66,60 17 24 67.5 1 7640 72.29 65.4S 7525 72.43 67.36 last Year 6306 6648 B2.56 77.88 91.52 103.16 9747 80.41 71.'1 65.14 49.01 49.02 62.79 68.09 68.13 73.44 86.69 97.25 71.24 76.40 72.29 70.42 75.25 72.43 Percent Change -<).4 2.4 -17.5 ·5.7 5.3 57 5.1 12.3 -1.0 -6.0 -83 4.3 7.0 25.6 38 9.0 10.9 100 72 ;.4 -9.4 69 3.8 70 -2008 2009 Year To Date Running 12 Months Feb Mar Apr May Jun Jul Aug Sep Oe' Noy Oec Jan Feb Ma' Ap' May Jun Jul 2007 2008 2009 2007 '008 2009 ThiS Year 56,140 62,155 60.150 62,155 60,150 62.155 62,155 60, '50 62.155 60,150 62, '55 62, '55 56,140 62,155 60,150 62,155 60.1~ 62,155 399,90' 425,060 425,060 685,399 731,825 '31,825 Last Year 52,248 57,646 55.980 57,&46 55,960 62.155 62,155 60,150 62,155 60,150 62,155 62,155 56,140 62,155 60,150 62,155 60,150 62,155 395,59? 399,901 425,060 681,090 685,399 731,825 Percent Change 7.4 74 74 7.4 74 00 00 00 0.0 0.0 00 00 0.0 00 0.0 0.0 0.0 0.0 11 6.3 0.0 06 6.8 00 -2008 2009 Year To Date RunnlnO 12 Months Feb Ma, Apr May Jun Jul Aug SeP. Oct,,_ _ Nov Oec Jan Fab Mar Apr May Jun Jul 2007 2008 2009 2007 2008 2009 This Year 34,717 41,241 36,264 39.161 41.479 48,570 49.770 37,366 39,313 33,733 27,764 30,260 32,597 32,254 39,861 37,951 39.303 45,933 269,885 272,856 258,159 456,645 464,729 440.105 laS! Year 32,612 37,105 40,802 40.001 40,928 49,982 47,321 40,203 39,974 35,089 29,286 31.424 34.717 41,241 36.264 39,161 41,479 48,570 257,354 269,B85 272,856 445,279 456,645 464,729 Percent Change 6.5 11.1 '1.1 21 ,3 28 5.2 _7.1 .\.7 ·3.9 5.2 -3.7 -61 -21.6 99 -3.1 -5.2 -5.4 4.9 1\ -5.4 2.6 18 -40 -2008 2009 Year To Date Runnino 12 Months This Year Feb 3,525.247 Ma, 4,231,925 Ap' 4,098,136 May 4.564.433 Jun 5,214,606 Jul 6.044.798 Aug 6,369,142 Sep 4,243,585 0<1 4,377,004 Noy 3.683,977 Oec 2,792,279 Jan 2,914.522 Feb 3,278,747 Mar 3,147,362 Ap, 4,255,115 May 4. '52,018 Jun 4,64~,978 Jul ~,438.925 2007 30,551,698 2008 30,726,101 2009 27,832,667 2007 51,511,095 2008 53,005,30/ 2009 49,298,654 Last Year 3,294,857 3,644,534 4,621,640 4.504,764 5,123.226 6.411,988 6,058,210 4,836,39'2 4,420,143 3,918,oaa 3,040,368 3,040,956 3,525,247 4,231,9.25 4,098,136 4,564,433 5,214,606 6,044,798 2B,183,224 30,551,698 30,726,101 47,960,714 51,511,095 53,005,302 Percent Change 7.0 10.1 ·11.3 1.3 '8 ·57 51 12.3 1.0 -6.0 -83 4.3 -7.0 -25.6 38 -9.0 -10.9 _100 8.4 0.6 9.4 7.5 28 ·70 -2008 2009 Feb Ma, Apr May Jun Jul Aug Sep 0'" Noy Oec Jan Feb Ma' Ap' May Jun J,' Census Props 28 28 28 28 28 28 28 28 28 28 28 28 28 28 26 28 28 28 Census Rooms 2005 2005 2005 2005 2005 2005 2005 200S 2005 2005 2005 2005 2005 200S 2005 2005 2005 2005 ""0 Rooms Participants 80.5 "'5 819 6'.9 "'0 78.4 80.3 60.3 60.3 78.4 78.4 78.4 78.4 76.4 76.4 784 78.4 78.4 A olank row IndICates Insufficient data Source 2009 Smith Travel Research, Inc. Tab 3 -Response San Luis Obispo, CA City of San LUIs Obispo For the Month of JUly 2009 2007 2008 2009 STR Chgln COde Name of establishment 26014'Apple Farm Inn &.Treilis COllrt ,,' , City & State San Luis Obispo, CA' ,Zip Cod.", L Aft. [),at~ 93401 Aug 1988 i()p~."DateLR.o.olTIs:" Rms :Aug 1988 104' J,FMAMJ, ,0 0 0 0 • A, SON: .o,J F M.,I\:~ J, J"A S. 0 .,tol."D.. J, F ,M~I\LMjJJ~ : A,S, 0.. N 0 2106 Best Western Somerset Inn 11906:Comfort Inn & Surtes Lamplighter San Luis ObiSPO, CA San Luis Obispo, CA 93401 93401 ,Jun 1962 .Jun 2003 Jun 1962 39 77 y ············· ···············. o 0 0 . .. 34916 Days Inn San Luis Obispo 25325iHoliday Inn Express San Luis Obispo 2681 O,La Cuesta Inn San Luis Obispo, CA San Luis Obispo, CA 'San Luis ObiSpO, CA 93401 93401 93401 Aug 1997 May 1994 'Jun 1985 Aug 1997 ,Jun 1978 'Jun 1985 75 100, 72' y ·············· ···············.. '0 0 0 0 0 0 0 0 0 ···· 0 · · ... .. 3977'Peach Tree Inn ,San Luis Obispo, CA 93401 Jun 1957 Jun 1957 37' : 43906 Petit Soleil 21216.Quality Surtes San luis Obispo 44522 San Luis Creek Lodge San LUIS Obispo, CA San Luis Obis po, CA San Luis Obispo, CA 93401 93401 93401 Nov 1986 Aug 2002 Nov 1986 'Aug 2002 15 138 25 ·... ·. .. 19674 Sands Suites & Motel 26511 Super 8 San Luis Obispo 7247, Travelodge San Luis Obispo 27870 Travelodge San Luis Obispo Downfown 21781 .Americas Best Value Inn San Luis Obispo San Luis Obispo, CA San LUIS Obispo, CA San Luis Obispo, CA •San Luis ObiSPO, CA San Luis Obispo, CA 93401 93401 93401 93401 93405 ,Jun 1985 Feb 1989 Jun 1960 May 1998 'Jul 2008 Jun 1985 Feb 1989 :Jun 1960 Apr 1986 70 49 39 51 32 o a 0 ·.. 0 0 0 ·..... 000 0 0 0 0 • 0 0·.·.. 0 .... o 0 ... 0 0 a 2105:Best Western Royal Oak Hotel 56038'Courtyard San Luis Obispo 26042 Embassy Suites San LUIS Obispo San Luis Obispo, CA San Luis Obispo, CA San Luis Obispo, CA 93405 93405 93405 iJun 1978 'Ju12oo7 May 1995 Jun 1971 iJul2oo7 :Dec 1986 99 139 195 o 0 0 o 0·...·.. 0 0 o 0 0 0 0... ...... .. 11905iHomestead Motel iSan Luis Obispo, CA 93405 'Jun 1971 iJun 1971 18 11907 Madonna Inn 6333 Motel 6 San Luis Obispo North 28341 Motel 6 San Luis Obispo South 2104: Ramada Olive Tree San Luis Obispo, CA :San Luis Obispo, CA San Luis ObiSPO, CA 'San Luis Obispo, CA 93405 :93405 ,93405 93405 'Jun 1958 Mar 1973 Aug 1992 ,Apr 2002 :Jun 1958 iMar 1973 :Mar 1988 Jun 1964 109 86 117 61 y ·... ·......... ·..... ·.... · .... 11903 Rodeway Inn San Luis Obispo San Luis ObiSPO, CA 93405 Apr 2008 27 2899 Rose Garden Inn San Luis Obispo, CA 93405 Jan 1998 'Jun1971 64, 11902 San LUIS Inn San LUIS Obispo, CA 93405 Jun 1964 Jun 1964 35 27871 ,Sycamore Mineral Spgs Resort San Luis Obispo, CA 93405 Jun 1935 Jun 1935 72 y o 0 0 0 000 0 0 0 0 0 0 a 0 0 0 0 0 a 0 0 0 0 0 0 0 a 0 0 0 10397 Vagabo.nd Inn San L~is Obispo san LUIS ObiSPO, CA 93405 Nov 1968 'Nov 1968 60 Totalprope,rties: ,~~,~~28:-2005' , Monthly data received by STR • ,Monthly and dally data received by STR Blank, No data received by STR Y '(Chg in Rm,,) Property has expenence~ a r.oom addi\i.o"..orErop dunng 1he tim".penod ottherep(j'!. A blank row indicates Insufficient data, Source 2009 Smith Travel Research, Inc. 1 SUNGARD PENTAMATION -FUND ACCOUNTING V4.1 PAGE NUMBER: DATE: TIME: 09/03/09 10:38:03 CITY OF SAN LUIS OBISPO EXPENDITURE STATUS REPORT EXPSTA11 SELECTION CRITERIA: ACCOUNTING PERIOD: expledgr.key orgn='l1300' 3/10 - SORTED BY: FUND,PROGRAM,lST SUBTOTAL,2ND SUBTOTAL,ACCOUNT TOTALED ON: FUND,PROGRAM,lST SUBTOTAL,2ND SUBTOTAL PAGE BREAKS ON: FUND,PROGRAM FUND-100 GENERAL FUND PROGRAM-11300 COMMUNITY PROMOTION 1ST SUBTOTAL-700 STAFFING 2ND SUBTOTAL-701 SALARIES ACCOUNT - -TITLE ---BUDGET PERIOD EXPENDITURES ENCUMBRANCES OUTSTANDING YEAR TO DATE EXP AVAILABLE BALANCE YTD/ BUD 7010 SALARIES -REGULAR TOTAL SALARIES 43,000.00 43,000.00 .00 .00 .00 .00 6,526.50 6,526.50 36,473.50 36,473.50 15.18 15.18 7040 7041 7042 7044 7046 RETIREMENT CONTRIBUTIONS RETIREMENT PARS -401 HEALTH & DISABILITY INSU MEDICARE UNEMPLOYMENT INSURANCE TOTAL BENEFITS 11,700.00 400.00 5,100.00 600.00 200.00 18,000.00 .00 .00 .00 .00 .00 .00 .00 .00 .00 .00 .00 .00 1,810.83 65.27 631.55 102.13 26.11 2,635.89 9,889.17 334.73 4,468.45 497.87 173.89 15,364.11 15.48 16.32 12.38 17.02 13.06 14.64 TOTAL STAFFING 61,000.00 .00 .00 9,162.39 51,837.61 15.02 7227 7337 7339 CONTRACT SERVICES PROMOTION & PUBLIC REL CHAMBER & VIS & CONF BUR TOTAL SUBTOTAL 147,500.00 106,347.48 103,500.00 357,347.48 .00 .00 .00 .00 .00 106,347.48 76,250.00 182,597.48 .00 .00 15,250.00 15,250.00 147,500.00 .00 12,000.00 159,500.00 .00 100.00 88.41 55.37 TOTAL CONTRACT SERVICES 357,347.48 .00 182,597.48 15,250.00 159,500.00 55.37 7455 COMMISSION & COMM MTGS TOTAL TRAVEL. MEETINGS & DUES 500.00 500.00 .00 .00 .00 .00 .00 .00 500.00 500.00 .00 .00 TOTAL OTHER OPERATING EXPEND 500.00 .00 .00 .00 500.00 .00 TOTAL COMMUNITY PROMOTION 418,847.48 .00 182,597.48 24,412.39 211,837.61 49.42 TOTAL GENERAL FUND 418,847.48 .00 182,597.48 24,412.39 211,837.61 49.42 TOTAL REPORT 418,847.48 .00 182,597.48 24,412.39 211,837.61 49.42 ShopSLO I DineSLO Program Status Update: Website The website is underway! We are working with Spoke for design and I-Tech Solutions for programming. Spoke is based in O~lio, but they have worked closely with I-Tech in the past. Spoke's design capabilities are greater than those of I-Tech's, but they will partner well with I-Tech's programming prowess to create well designed and high functioning websites. We are on schedule with the layout and design and will have design comps for review before the end of the month. Merchant and restauranteur lists have been obtained and are being refined for upload to the website databases for site pre-population. Once the sites are launched, merchants and restauranteurs will be able to create an account and add more specific information about their businesses and the original, generic listings will be removed. The pre-population will ensure that all SLO restaurants and retailers are listed without requiring any action on their parts. Logos Revised DineSLO logos have been submitted to the committee for review per the comments made at the August meeting. We chose the entree cover The bowl and glass are as a way to invoke an a more traditional association with food and approach. The fine dining, but also to connection to food is indicate something obvious. This focuses unexpected and surprising. more on the food than This underlines the persona the experience. we would like to reinforce with the overall campaign. Generally, we present logos in black and white first and then present color options, but in the interest of time, we created this set in a complimentary color palate of yellow and red. These colors stimulate hunger, so seemed appropriate for the DineSLO campaign. The use of 2 color palates opens up more options for us in ads and web development and allows us to present ShopSLO and DineSLO as partners, rather than one dual purpose campaign. It gives each partner an opportunity to develop an individual personality. , San Luis ~bispo Chamber ot Con1n1erce Report to City of SLO-PCC Committee Public I{elations Contract/August 2009 1.1 Hosted Sunset group with VCB on site visits for potential Sunset event in SLO County in 2010. Next step is for VCB to look into costs to host event. 2.0 Use of City's Brand son Utilize tafl2:eted themes Continued to meet with Car Free group. I Included launch in eblast as well as sent out press release. Continue to meet with Airport Group about marketing moving forward with marketing plan for out of the area if DOT grant is awarded. Would give about $100,000 for marketing. Working on 2009 SLO Tourism Survey. M Survey is currently out at hotels and wineries. Working on collecting data and tabulating. 3.2 3.3 Provide information to travel/assignment editors Target various niche interests Working with Disney's Family.com on travel feature about Central Coast focused on SLO. (value TBD) Working with Flight Line Newspapers for feature on flying into the Central Coast. Publication is for private pilots. (value TBD) Sent information and photos for feature in National Geographic Adventure San Luis Obispo as an adventure town will be online next month. (est. value $150,000-major media). Worked with Austin Monthly Magazine on feature story about San Luis Obispo due out next month. (value TBD) US News and World Report-Best College Towns-send info and photos. (estimated value: $80,000-major media) Working on hiking with new HikeSLO Worked with VCB to supply photos for US News & World Report's article on "10 Pricey Cities that pay off"-(estimated value: $80,000-major media) RealTraveIAdventures.com-Roll Out the Barrels story-(est. value $tOOO) Skywest Magazine-Sept/Oct-feature of SLO County-submitted photos and info for story-coordinated by the VCB and airport marketing committee. (estimated value: $120,000-regional media) 4.2 4.3 4.5 4.4 4.5 6.3 6.2 6 6.1 5.2 6.4 6.5 5 5.1 8 7 relationships with travel writers/editors Target specific media markets Respond timely to media requests Family.com over labor day weekend. Working with Boomergirl.com-an award winning, very popular blog for boomer aged women. Will be hosting writer in September. Continue to work with State's Tourism Office on reauests. Working with MyMedialnfo's editorial calendars to gain info on articles that are in production that would SLO would be a ood fit for. , San Luis Obispo Chamber of Cmnnlerce Report to City of SLO-PCC Committee Event Promotion Contract/August 2009 1.1 Working with several groups: Film Festival Art Center-Plein Air Arts Obispo-Open Studios Multicultural Center-Cal Poly Railroad event Using grant recipient's events to create eblast newsletter and including in new upcoming events page on Visitslo.com. Posting events on media kitty as well as on online calendars. Symphony I Madonnari CP Alumni-Homecomin 1.2 Create event package to sell to potential visitors. Working with each event to make sure they are included in eblast, visitslo.com, editorial calendars, and promotional opportunities through visitor center and booth. 1.3 Offer PR advice and helD with executin Workin!! with CP Mulitcultral Center 1.4 2.0 3.0 4.0 5.0 6.0 On the PR plans. Promotion of event through the Visitors Center and visitslo.com Utilize events for tourism promotion at event by having San Luis Obispo booth. Produce promotional materials and giveaways. Develop two special promotional campaigns. Produce and send out e-blast newsletter. on their marketing plan. Also working with Open Studios on promoting outside the County. Meeting with GALA for plans for next Year. Working with Plein Air to have display throUl:!:hout festival in Visitors Center. Have purchased supplies for booth and will be attending Rugby tournament on Seot 12 th • Working on brochure-in development. Collecting brochures from other cities for ideas. Working on HikeSLO campaign-post card at printers and website is under develooment. Produce September eblast focusing on SLO Car Free launching and included all upcoming,events. I , San Luis Obispo Chalnber of COlllmerce www.VisitSLO.com Web Site Activity August 2009 Aug '09 July '09 Aug '08 # of distinct visits/sessions: 23,619 29,190 49,617 # of total pageviews: 117,576 150,880 266,967 A vg. sessions per day: 908.42 941.61 1,600.54 A vg. pageviews per session: 4.97 5.16 5.38 Avg.length of time on site: 05:40 05:23 04:42 Graph is # of sessions/distinct visits over a one-year period. Top three most viewed pages: Aug '09 July '09 Aug '08 Postcards: 1,856 1,742 1,637 Lodging: 498 720 1,758 Activities: 182 290 767 Number of Hours expended: 26hrs Calendar Inputting-21 hrs U pdating/Changes/Additions-5 hrs , San Luis Obispo Chanlber of C0111nlerce Visitor Center Contract August 2009 Aug. 09 Iuly. 09 Aug. 08 Visitors to Center: Promotional materials distributed: City Maps County Maps Visitor Guides Visitor Packets Advertising responses fulfilled: EnjoySLOwines.com/Advertisement BeautifulSLO.com/Advertisement We1comeSLO.com/Advertisement TraveltoSLO.com/Advertisement GoToSLO.com/Advertisement LetsGoSLO.com/Advertisement HelloSLO.com/Advertisement SLOEasy.com/Advertisement SLOGoing.com/Advertisement SLOGetaway .com/Advertisement Phone Line #/Advertisement Phone Line #/Advertisement Saveur Magazine. VCB Coop Outsideleadlnfo.com VisitSLO.com/Advertisement On-line Newsletter Sunset Responses California Visitor Guide Responses Other Total Responses: Total sent year-to-date: City Ad Packets Amtrak Coupons 6,251 131 114 25 195 31 140 13 379 3,694 6, 742 6,731 150 151 120 233 22 57 335 653 36 63 244 119 272 4 499 1,232 5,339 11,699 11,699 SAN LUIS OBISPO CHAMBER OF COMMERCE VISITOR CENTER AUGUST 2009 PEOPLE COUNT DAY DATE PEOPLE DAY COUNT PEOPLE EVENING COUNT 63 37 29 24 35 26 Saturday 1 349 Thursday 6 276 Friday 7 232 Saturday 8 198 Thursday 13 321 Friday 14 259 Saturday 15 298 31 47 53 Thursdav 20 308 Friday 21 243 Saturday 22 251 18 Thursday 27 278 32 Friday 28 217 39 27Saturday 29 241 Total 3,471 461 CALENDAR OF EVENTS Total number of events in August calendar: 77 Total number of events inputted as of 01/01/2009: 656 Number of Events inputted during this month: 57 SAN LUIS OBISPO CHAMBER OF COMMERCE VISITOR CENTER AUGUST 2009 VISITOR RELATED EMAIL & PHONE CALL REPORT DAY DATE PHONE CALLS EMAIL Saturday 1 48 5 Sunday 2 17 0 Monday 3 44 7 Tuesday 4 29 5 Wednesday 5 48 11 Thursday 6 41 4 Friday 7 37 1 Saturday 8 24 3 Sunday 9 15 1 Monday 10 41 5 Tuesday 11 28 6 Wednesday 12 46 6 Thursday 13 57 8 Friday 14 41 7 Saturday 15 17 0 Sunday 16 24 1 Monday 17 31 4 Tuesday 18 53 4 Wednesday 19 46 2 Thursday 20 48 7 Friday 21 37 7 Saturday 22 14 2 Sunday 23 34 0 Monday 24 40 8 Tuesday 25 42 3 Wednesday 26 52 2 Thursday 27 49 3 Friday 28 39 5 Saturday 29 17 1 Sunday 30 18 0 Monday 31 29 9 Total 1,106 127