HomeMy WebLinkAbout08-12-2009 PCC Agenda PacketAgenda
Promotional Coordinating Committee
City of San Luis Obispo
Wednesday, August 12, 2009
5:30 p.m. Regular Meeting Council Hearing Room
990 Palm Street
The Goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) Improve the quality of life
available to all residents of and visitors to San Luis Obispo and (2) Promote, in a manner consistent with long-range
community goals, the development of San Luis ObiSpo as a regional and tourist center.
CALL TO ORDER: Chair Terry Conner
PUBLIC COMMENT: Each speaker is limited to three minutes of public comment
I CONSENT rrEMS
C.1 Minutes of the Meeting of July 8, 2009
C.2. Minutes of the Marketing Subcommittee Meeting of July 16, 2009
C.3 TOT Report (to be distributed at meeting)
e.4 Smith Travel Report
C.S Community Promotions Budget Report
e.6 Public Relations & Events Promotion Report
e.7 Visitors Center Report
e.8 Visitors and Conference Bureau Report
Any writings or documents provided to a majority of the Promotional Coordinating Committee regarding
any item on this agenda will be made available for public inspection in the Administration office of the City
of San Luis Obispo at 990 Palm Street during normal business hours.
Promotional Coordination Committee
IPRESENTATIONS
At this time, representatives of the Community Promotions Contractors will provide highlights of contract activities
undertaken in the past month describe how activities are accomplishing Tourism Marketing Plan Objectives and seek
direction from the PCC when necessary regarding contract fulfillment.
1. NEW MEMBER OATH 5min
2. OCTAGON BARN B.K. RICHARDS 30 min
3. CONTRACT UPDATES
Both contractors will give a brief status update.
15 min
IBUSINESS ITEMS
1. CONTRACT SERVICES 2009-10 15 min
SLO VCB contract -recommendation from the Marketing Subcommittee
IPCC LIAISON REPORTS
1. GIA UPDATE -LIAISON REPORT 5 min
2. MARKETING SUBCOMMITTEE REPORT 5 min
3. TBID BOARD REPORT 5 min
IPCC COMMUNICATIONS
At this time Committee members make announcements, report on activities, refer to staff issues for study and report back
to the Committee at a subsequent meeting.
ADJOURN.
Promotional Coordinating Committee
Minutes
Wednesday, July 8, 2009
5:30 pm
City Hall
Council Hearing Room
990 Palm Street
CALL TO ORDER: Chair Terry Conner 5:30 pm
PRESENT: Norton, Babb, Davis, J. Conner, Rizzo
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
Deborah Cash and Diana Cotta from the Downtown Association came to thank the committee for its
grants-in-aid recommendation which will allow for the Farmers' Market event for Veterans in
November to take place.
CONSENT AGENDA
ACTION: Moved by J. Conner/Babb to approve the consent agenda as presented.
Motion carried 6:0
PRESENTATIONS
1. SLO BOTANICAL GARDEN -LIZ SCOTT-GRAHAM
Liz presented the Botanical Garden's vision for the future of the Garden. Efforts to rename and
rebrand the Garden are in the works. The vision is to create a truly unique place encompassing 55
miles of paved paths, educational and recreational sections, as well as children camps and classes.
The project requires approximately $11 million for completion and the committee is working on
making the right connections nationwide to fundraise this ambitious amount.
2. QUARTERLY REPORT -CHAMBER OF COMMERCE
Lindsey Miller presented the Chamber's quarterly report on PR, Visitors' Center, and website. The
Chamber continued work with strategic alliances such as the SLO Airport's Community Marketing
group, CP Alumni, SLO Carfree, Amtrak, Downtown Association, and the SLO International Film
Festival. Involvement also began with the 2010 Culinary Carnival. PR coverage was achieved in the
New York Times which was syndicated in at least five other metropolitan newspapers. The LA Times
covered cycling in SLO and this article was also syndicated in various other print publications. Both
articles appeared in the online editions of the publications. Additional PR coverage appeared in US
News & World Report, the Nest.com, KTLA, Press Democrat, and Santa Ynez Valley Journal. The
Chamber is expecting travel writers from LA Getaways, Desert Sun, Inside Reel, and a Bay Area
freelance writer. For the upcoming quarter, they will target the "Culture" niche including "Path of
History" and "Hearst Castle". Niche media will be Blogs. Lindsey also reported on her attendance at
CalTIA and presented the Visitor Services Report for the website and Visitors' Center.
BUSINESS ITEMS
1. CONTRACT SERVICES 2009-10
The PCC in its June 10, 2009 meeting asked the Marketing Subcommittee to meet and evaluate the
proposed contracts with the Chamber of Commerce for PR, Events Promotion, and Website/Visitors'
Center services and Verdin Marketing for ShopSLO & DineSLO.
In its meeting on June 18, 2009, the subcommittee formed the recommendation to go forward with
the Website/Visitors' Center and Events Promotion contracts as submitted. The Visitors' Center
should include the physical improvements to the center and the contract will be amended accordingly.
The committee members asked the Chamber representatives to come back to the PCC meeting in
July with a better matrix to gauge ROI for the PR contract. They felt that the current language is too
broad and does not really concentrate on achieving high level PR coverage for San Luis Obispo.
Verdin Marketing had been asked to detail the campaign and present a budget including a media plan
at the PCC meeting.
After committee discussion of the new presented matrix for ROI measurement, the PCC
recommended to move forward with the PR contract. The committee members felt that the tiered
approach defining ROI depending on the reach of the media was fair.
ACTION: Moved by Rizzo/Davis to recommend to Council to approve the contracts for website
and visitors' center, PR, and events promotion with the Chamber of Commerce
incorporating the presented matrix for PR ROI as established in the meeting.
Motion carried 6:0
Mary Verdin then presented the proposal for the ShopSLO and DineSLO Campaign. The committee
liked the approach and the online features presented, as it presents an opportunity even for
businesses that currently do not have an online presence.
ACTION: Moved by J. Conner/Babb to recommend to the City Manager to approve the
ShopSLO and DineSLO contract for 2009-10 according to presented proposal.
Motion carried 6:0
2. GIA LIAISONS FOR 2009-10
Given that there were 30 successful applicants and currently six pee members, each member was
assigned five organizations. As the Chair read down the list, the members selected the organizations
they wanted to represent.
PCC LIAISON REPORTS
TBID Board Report
John Conner reported that the TBID's ad agency presented logo and web design concepts and that
the committee had given directions as to which design to pursue.
PCC COMMUNICATIONS
Staff gave an update regarding the SLO Visitors & Conference Bureau (VCB). To date, all
incorporated cities in the County had pledged financial support for the organization. The committee
asked the Marketing Subcommittee members to convene a meeting with VCB staff to evaluate
possible collaboration and contract terms.
Meeting adjourned at 7:25 pm.
Promotional Coordinating Committee
Marketing Subcommittee
Tuesday, JUly 16, 2009
10:00 a.m.
Petit Solei!
Monterey Street, SLO
CALL TO ORDER: John Conner
PRESENT: Subcommittee Member: Dusty Davis
Contractors: Lindsey Miller, Dave Garth, Steve Burns
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
1. PUBLIC COMMENT
No public present.
2. CONTRACT WITH SAN LUIS OBISPO VISITORS & CONFERENCE BUREAU (VCB)
The committee met to evaluate possible collaboration with the VCB and define recommended
contract terms.
Steve Burns started the meeting with an overview on the new organization and the board
approved marketing plan and budget for 2009-10.
Several questions were asked regarding the use of government contributions, the amounts
currently received from other jurisdictions, and individual membership dues.
After discussion, the subcommittee members motioned to recommend to the PCC to allocate
$20,000 to the VCB. Motion: Davis/Conner 2:0
Staff was asked to follow-up with Steve Burns to define whether there could be specific
stipulations attached to the funding. The subcommittee wanted to make certain that
collaboration between the Film Commission and the Intern. Film Festival would come to fruition
and that coop ads would be paid out of the contribution. In addition, staff was to look into how
the City could fit into the Wine Promo event in September and the Restaurant Month in
January.
Meeting adjourned 11 :45 a.m.
pee Marketing Subcommittee Minutes
Page 1
Tab 2 -Trend San Luis ObiSpO, CA Currency: USD -US Dollar
City of san LUIs Ol:lISpo
For the Monlhol June 2009
Monthly Percent Change Overall Percent Change
15 0.0
10
5
o
-5 _.~:~. -2.0
-4.0
-10 -60
-15
-20 -8.0
-25
-30 -10.0
Jae Feb Mar Apr May Jun Jul Aug Sep Oct NOv Dec Jan Feb Mar Apr May Jun Year TO Dale Running 12 Months
.....Occupancy ....ADR --RevPAR II Occupancy IIIADR ill RevPAR -2008 2009 Year To Oate Running 12 Months
This Year
Last Year
506
49.2
Jao Fab
618
62.•
Mar
66.4
64.i
Apr
60.3
12.9
Ma,
63.0
69.2
Jun
69.0
13.1
Jul
77.9
80.4
Aug
80 ,
76.1
Sep
62.1
66.8
D"
63.2
64.3
No'
561
58.3
Dec
447
."
Jan
"'7
50.6
F.b
58.1
61.8
Mar
51.9
66.4
Apr
663
60.3
Ma,
61.1
63.0
Jun
6tJ.4
69.0
2007
65.1
62,7
2008
61.6
65.1
2009
58.5
61.8
2007
664
65,7
2008
637
66.4
2009
61,3
63.7
Percent Chanoe 27 0.9 3. 173 -6.9 5.7 -3.1 52 -" " -39 ·52 -37 ~.1 -21.8 99 -3.1 -52 39 ·5.1 5.4 , 1 ·3.8 -2008 2009 Year To Oate Running 12 Months
Jan F.b Ma' Apr Ma, Jun Jul Aug Sep 0" No, Dec Jan F.b ~! Ap' Ma, Jun 2007 2008 2009 2007 2008 2009
ThiS Yea' 9696 '0' 54 10261 113.01 '16.56 125.72 '2495 127.97 113.57 111.34 109,21 10057 9632 '00.29 97.51 106.50 1088~ 118.06 109.76 1'0.04 10529 112.23 114.50 '11.15
Last Year 9660 101,03 103.6' 113.27 112.62 125,18 128.34 126.02 120.30 110.58 111.66 104.02 96.96 101.54 102.61 113.0t 116.56 125.72 106.68 109.76 110,04 106.61 112.23 114.50
Percenl Change O. 05 .1.0 ~2 3.5 D. -2.6 0.0 5.6 07 -22 -3.3 -0.7 ·1.2 ·5.0 .~ -58 -66 6.1 29 03 43 53 2.0 -2.9 -2008 2009 Year To Date Running 12 Months
Jan F.b Ma, Ap' Ma, Jun Jul Aug Sep 0" No, Dec Jan F.b Ma' Ap' Ma, Jun 2007 2008 2009 2007 2008 2009
ThiS Year 49.02 6279 68.09 68_13 1344 8669 97.32 102.47 70.55 70.42 61.25 44.92 46.89 58.23 5060 70.58 66.46 77.22 71.47 680 1 6158 74.53 72.93 6814
Last Year 47.55 63.06 66.... 82.58 77.88 91.52 103.16 97.47 80.41 71.11 65.14 49.01 49.02 62.79 68,09 68.13 73.44 66.69 66.87 7'.47 68.01 70.00 74.53 72.93
Percent Change " -0. 2. 1,75 -5.7 ·5.3 -5.7 51 -12.3 '.0 -60 -63 43 7.3 -25.7 3.6 -95 '0.9 6.9 48 9.' 65 -2 1 ~6 -2008 2009 Year To Date Running 12 Months
Jan Feb Mar Apr Ma, Jun Jul Aug Sep 0" No, Dec Jan F.b Mar Apr Ma, Jun 2007 2008 2009 2007 2008 2009
ThiS Year 62.155 56,140 62,155 60.150 62,15~ 60.150 62,155 62,155 60,150 62,155 60.150 62,155 62,15tJ 56.140 62,155 60,150 62,155 60,150 337.746 362.905 362,905 681,05Q 131.825 731,825
Last Year
Percent Change... 57.846
74
Jan
52,246
"
F.b
57,846
14
Ma'
55,980
74
Apr
57,846
7.4
Ma,
55,980
74
62,155
0.0
Jun
2008
Jul
62,155
00
Aug
60,150
0.0
Sep
62,155
00
0"
60,150
00
No,
62,155
0.0
Dec
62,155
0.0
Jan
58,140
0.0
Feb
62,155
0.0
60,150
00
2009
Mar Apr
62,1~
0.0
Ma,
60,150
0.0
Jun
337,746
0.0
2007
337.746 ,.
Year To Oate.
2008
362,905
00
2009
681,05Q
00
681,090
74
731,825
0.0
2007
Running 12 Months
2008 2009
ThiS Yea' 31,424 34,717 41.24' .36.264 39,16' 41.479 46,409 49,770 37,366 39.313 33,733 27.764 30,260 32.597 32,254 39,661 37.951 39,339 219,923 224,286 212,262 452.321 466,121 448,617
Last Year
Percent Cnange... 28,475
'0'
Jan
32,612 .,
F.b
37,105
11'
Ma'
40.802
-11.1
Apr
40,001
2.1
Ma,
40,928
13
49,962
-31
2008
JulJun
47,321
52
Aug
40,203
-"
Sep
39,974
-1.7
0"
35,089
·39
No,
29,286
5.2
Dec
31,424
3.7
Jao
34,717
-8'
F.b
41,241
-218
36,2£4
9.9
2009
AprMar
39,16'
3 '
Ma,
41,479
-5.2
Jun
211,716
39
2007
219,923
20
2008
Year To Date
224286
-54
2009
447,187 452,321
3.'
466,121
-3.8
2009
Running 12 Mon1hs
20082007
ThiS Year 3,046,956 3.525.247 4,231,92S 4,098.136 4,564,433 5,214,606 6,048,677 6,.369,142 4,243,585 4,377,004 3,683,977 2,792.279 2,914.522 3,269,189 3,144,956 4,245,164 4.130,883 4,644,506 24.139.7'0 24,681,303 22.349.220 50,762,364 53,372.492 49,863,884
Last Year 2,750,689 3,294,657 3.844,534 4.621,640 4,504.764 5,123,226 6,411,988 6,058,210 4,836,392 4,420,143 3,918.088 3,046,368 3,046,956 3,525,247 4,231,92tJ 4.098,136 4,564,433 5,214,606 22,585,967 24.139.710 24,681,303 47,673,894 50,762,36453,372,492
Percent Change 10.8 7.0 '0 • l' 3 , 3 1.8 5.7 51 -12.3 -1.0 -6.0 -83 -B3 73 25.7 3.6 9.5 10.9 6.9 2.2 ·94 65 51 -86 -2008 2009
Jan Fob Mar Ap, Ma, Jun JuJ Aug Sep 0" No, DB< Jan F.b Mar Apr Ma, Jun
Census PrODS 28 28 28 28 28 28 28 28 28 28 28 28 26 28 28 28 28 26
Census Rooms 2005 2005 2005 2005 2005 2005 2005 2005 2005 2005 2005 2005 2005 2005 2005 2005 2005 2005
C'b Rooms Partlclpanl~ 805 805 80.5 819 81.9 800 764 803 80.3 60,3 78. 78 • 76' 78 • 18.4 18.4 78.4 78.4
A blank row Indicates Insut1lc~n' data Source 2009 Smith Travel Research, Inc.
Tab 3 -Response San Luis Obispo, CA
City of San Luis Obispo
For the Month of June 2009
2007 2008 2009
STR Chgin
Code Name of Establishment
2oo14lAppie Farm Inn &TreilisCourt
2106 Best Western Somerset Inn
~~Cit)' &, s.tate
San Luis Obispo, CA
San Luis ObiSPO, CA
.ZipC0.de
93401
'93401
All Date
Aug 1986
Jun 1962
Open Date, Rooms
Aug 1986 104
Jun 1962 39
Rms F MA,'!1 .. o 0
J J.AS ON DJ~F~'!111 MJ A S O'N....
o 0 0
D J F M A M J J A SON 0
11906 Comfort Inn & Su~es Lamplighter San Luis Obispo, CA :93401 Jun 2003 77: y ••••
34916'Days Inn San Luis Obispo
25325 Holiday Inn Express San Luis Obispo
San LUIs Obispo, CA
San Luis Obispo, CA
'93401
93401
Aug 1997
May 1994
,Aug 1997
'Jun 1978
75
100
y ... ...
26810 La Cuesta Inn San LUIS Obispo. CA 93401 Jun 1985 Jun 1985 72 o • • •
3977 Peacf1 Tree Inn San Luis Obispo, CA 93401 Jun 1957 Jun 1957 37
43906 Pet~ Solell
21216 Qual~ Suites San Luis Obispo
San Luis Obispo, CA
San Luis Obispo, CA
,93401
93401 Nov 1986 Nov 1986
15
138 ..............
44522, San LUIS Creek Lodge San Luis ObiSPO, CA 93401 Aug 2002 Aug 2002 25
19674 Sands Su~es & Motel
26511 Super 8 San LUIS ObiSpo
7247 Travelodge San Luis Obispo
San Luis Obispo, CA
San LUIS Obispo, CA
San Luis Obispo, CA
:93401
'93401
:93401
Jun 1985
Feb 1989
Jun 1960
Jun 1985
Feb 1989
Jun 1960
70
49
39
a 0 0 0 a o 0eooooooo....... 0 0..
27870 Travelodge San Luis ObiSpo Downtown
21781' Americas Best Value Inn San Luis Obispo
2105' Best Western Royal Oak Hotel
56038 Courtyard San LUIS ObiSpo
26042 Embassy Suites San Luis Obispo
San LUIS Obispo, CA
San Luis Obispo, CA
San LUIS ObiSPO, CA
San Luis Obispo, CA
San Luis ObiSPO, CA
93401
93405
93405
93405
93405
May 1998
'JuI2008
Jun 1978
Ju12007
May 1995
Apr 1986
Jun 1971
Ju12007
Dec 1986
51
32
99
139
195
...... J 0 0o 0 0 0 ...
......... . .. . . . ...
11905 Homestead Motel San Luis Obispo, CA 93405 Jun 1971 Jun 1971 18
11907 Madonna Inn
6333' Motel 6 San Luis Obispo North
San LUIS Obispo. CA
San Luis Obispo, CA
93405
93405
Jun 1958
Mar 1973
Jun 1958
Mar 1973
109
86 ... ..
28341 Motel 6 San LUIS ObiSpo South
2104 Ramada Olive Tree
San Luis Obispo, CA
San LUIS Obispo, CA
93405
,93405
Aug 1992
Apr 2002
Mar 1988
Jun 1964
117
61 y .... ........ .. ..
11903, Rodeway Inn San LUIS Obispo San LUIS Obispo, CA ,93405 Apr 2008 27
2899 Rose Garden Inn San Luis Obispo, CA 93405 Jan 1998 Jun 1971 64
11902 San LUIS Inn San Luis Obispo. CA 93405 Jun 1964 Jun 1964 35
27871 Sycamore Mineral Spgs Resort San Luis Obispo, CA 93405 Jun 1935 Jun 1935 72 y 000000000000000000000000000000
10397 Vagabond Inn San Luis ObiSpo San LUIS ObiSpo, CA 93405 Nov 1968 Nov 1968 60
~To~1 Properties. .. 28 2005 o -Monthly data received by STR
• -Monthly and daily data receIVed by STR
Blank -No data received by STR
Y -(Chg In Rms) Property has expenenced a room addition or.dropduring the ti,me [Jenod of the report
A blank row indicates Insufficient data Source 2009 Smith Travel Research, Inc.
1 PAGE NUMBER:
EXPSTA11
SUNGARD PENTAMATION -FUND ACCOUNTING V4.1
DATE: 08/06/09 CITY OF SAN LUIS
TIME: 11:02:04 EXPENDITURE STATUS
SELECTION CRITERIA: exp1edgr.key orgn='11300'
ACCOUNTING PERIOD: 2/10
SORTED BY: FUND,PROGRAM,lST SUBTOTAL, 2ND
TOTALED ON: FUND,PROGRAM,lST SUBTOTAL,2ND
PAGE BREAKS ON: FUND,PROGRAM
SUBTOTAL,ACCOUNT
SUBTOTAL
FUND-100 GENERAL FUND
PROGRAM-11300 COMMUNITY PROMOTION
1ST SUBTOTAL-700 STAFFING
2ND SUBTOTAL-701 SALARIES
ACCOUNT - -TITLE BUDGET
PERIOD
EXPENDITURES
7010 SALARIES -REGULAR
TOTAL SALARIES
43,000.00
43,000.00
.00
.00
7040
7041
7042
7044
7046
RETIREMENT CONTRIBUTIONS
RETIREMENT PARS -401
HEALTH & DISABILITY INSU
MEDICARE
UNEMPLOYMENT INSURANCE
TOTAL BENEFITS
11,700.00
400.00
5,100.00
600.00
200.00
18,000.00
.00
.00
.00
.00
.00
.00
TOTAL STAFFING 61,000.00 .00
7227
7337
7339
CONTRACT SERVICES
PROMOTION & PUBLIC REL
CHAMBER & VIS & CONF BUR
TOTAL SUBTOTAL
147,500.00
103,300.00
103,500.00
354,300.00
.00
.00
.00
.00
TOTAL CONTRACT SERVICES 354,300.00 .00
7455 COMMISSION & COMM MTGS
TOTAL TRAVEL. MEETINGS & DUES
500.00
500.00
.00
.00
TOTAL OTHER OPERATING EXPEND 500.00 .00
TOTAL COMMUNITY PROMOTION 415,800.00 .00
TOTAL GENERAL FUND 415,800.00 .00
TOTAL REPORT 415,800.00 .00
OBISPO
REPORT
ENCUMBRANCES
OUTSTANDING
.00
.00
.00
.00
.00
.00
.00
.00
.00
.00
.00
.00
.00
.00
.00
.00
.00
.00
.00
.00
YEAR TO DATE
EXP
3,216.50
3,216.50
892.46
32.17
210.51
49.29
12.87
1,197.30
4,413.80
.00
.00
.00
.00
.00
.00
.00
.00
4,413.80
4,413.80
4,413.80
AVAILABLE
BALANCE
39,783.50
39,783.50
10,807.54
367.83
4,889.49
550.71
187.13
16,802.70
56,586.20
147,500.00
103,300.00
103,500.00
354,300.00
354,300.00
500.00
500.00
500.00
411,386.20
411,386.20
411,386.20
YTD/
BUD
7.48
7.48
7.63
8.04
4.13
8.22
6.44
6.65
7.24
.00
.00
.00
.00
.00
.00
.00
.00
1. 06
1. 06
1. 06
,_San Luis O~isp[l
Chamber ot Conlrnerce Report to City of SLO-PCC Committee
Public Relations Contract/July 2009
Sec.
1.1
2.0
Objective
Assist in implementing City Tourism
Marketing Goals and Objectives
I
Action Results
Continue to maintain and improve upon
Strategic Alliances.
Use of City's Brand
* All strategic alliance reports that are
event focused have been moved to
events promotion report.
Continued to meet with Car Free
group-website launched and now
getting ready to create pr buzz around
new site.
Continue to meet with Airport Group
about marketing both the airport and
services-working on marketing
campaign for new service and to
promote existing. Also working on
fund raiser-Movie night at the Airport.
Working on 2009 SLO Tourism Survey.
M Survey is currently out at hotels and
wineries. Should have results for PCC
Launched new website
www.slocarfree.com
Event will be September 25 th •
in September.
Working with two events from out of
the area:
Triumphfest-Triumph car show-500
attendees Sept 30-0ct 5 in SLO.
Helping with activities and information.
Rawhide baseball (from Valley) on
special baseball weekend to pull in
Valley crowd for game and weekend
activities.
3 Fo€us on ·Publi.cRelations'Efforts
3.1 Utilize targeted themes
3.2 Provide information to travel/assignment
editors
Sent information and photos for feature
in National Geographic Adventure-
San Luis Obispo as an adventure town-
will be online next month. (est. value
$150,000-major media).
Worked with Austin Monthly
Magazine on feature story about San
Luis Obispo due out next month.
Worked with VCB to supply photos for
US News & World Report's article on
"10 Pricey Cities that payoff"
3.3 Target various niche interests
,..
, He
0.·H'
4 Media Relations 'iii!',!i!!", I'" :1'''''' !, , ,
Hosted writer from the book-Quick
Getaways from LA-San Luis Obispo as a
quick trip from LA including Hearst
Castle. Book now in 9th edition.
Worked with freelancer from Bay Area
Travel Writers Association-story was a
stay in Pismo but worked with her to
include activities to do in SLO.
Hosted travel writer from Inside Reel-a
college campus based tv program about
things to do and see-he covered Festival
Mozaic and what to do and see in SLO.
4.1 Aggressively maintain and develop
relationships with travel writers/editors
Working with BoomergirLcom-an
award winning, very popular blog for
boomer aged women. Will be hosting
writer in September.
4.2 Target specific media markets
"'? ..'<i
Emma Krasov-Blog-II Art and Entertain
me"-San Luis Obispo, Sunny spot for the
soul-estimated value-$1000 (other
media).
Mary McGrathy-Mainstream Erotic-
story on SLO as Finery and Winery-
estimated value-$1000 (other media).
4.3 Respond timely to media requests
4.4 Primary host of press trips
4.5 Media Relations Goals ,,'
, >
4.5 Results Total-$2,000.
5
5.1
5.2
6
6.1
6.2
6.3
6.4
6.5
7
8
On
On
On
Purchase subscriptions to both. Received
training on MyMedialnfo and will begin
workin2: on both sites.
, San Luis Obispo
Chdn1ber ot COlnn1erce Report to City of SLO-PCC Committee
Event Promotion Contract/July 2009
1.1 Sent letter to all grant recipients about
how we can help them with promoting
their event as well as with their
marketing. Will be following up with
each group as their event gets closer.
Using grant recipient's events to create
eblast newsletter and including in new
upcoming events page on Visitslo.com.
Meet with Karen Kile from Plein Air
Festival to discuss new plans this year
of promoting events.
Meet with City to Sea event
coordinator-discussed plans to help
market event outside area and grow
event.
Continue to meet with Culinary
Carnival group on marketing.
Working with each event to make sure
visitors.
1.2 Create event package to sell to potential
they are included in eblast, visitslo.com,
editorial calendars, and promotional
opportunities through visitor center and
booth.
1.3 Offer PR advice and help with executing
the PR plans.
Working with Plein Air to have display
Center and visitslo.com
1.4 Promotion of event through the Visitors
throughout festival in Visitors Center.
Contacted several potential events to
event by having San Luis Obispo booth.
2.0 Utilize events for tourism promotion at
attend this year. Will make
recommendation on events that should
be attended.
Working on ideas for giveaway
giveaways.
3.0 Produce promotional materials and
brochure-checking on pricing, quantity
and ideas for design and content.
4.0 Develop two special promotional Working on HikeSLO campaign-will
campaigns. present ideas at meeting.
Produce August e-blast newsletter that
went out the end of July with upcoming
events. Highlighted extension of
concerts in the plaza and outdoor
activities.
5.0 Produce and send out e-blast newsletter.
.,",j xielp l?r(')V'i!.i~ Written report & "::::Gn :' 6
I_san Luis O~~jspo
C hall1ber ot (ornmerce
Visitor Center Contract
July 2009
Visitors to Center:
Promotional materials distributed:
City Maps
County Maps
Visitor Guides
Visitor Packets
Advertising responses fulfilled:
EnjoySLOwines.com/Advertisement
Beau tifulSLO .com/Advertisement
We1comeSLO.com/Advertisement
TraveltoSLO.com/Advertisement
GoToSLO.com/Advertisement
LetsGoSLO .com/Advertisement
HelloSLO.com/Advertisement
SLOEasy.com/Advertisement
SLOGoing.com/Advertisement
SLOGetaway .com/Advertisement
Phone Line #/Advertisement
Phone Line #/Advertisement
Saveur Magazine. VCB Coop
Outsideleadlnfo.com
VisitSLO.com/Advertisement
On-line Newsletter
Sunset Responses
California Visitor Guide Responses
Other
Total Responses:
Total sent year-to-date:
City Ad Packets
Amtrak Coupons
July. 09 Iune.09 July. 08
6, 742 6, 567 6,910
150 118 190
120 124 209
22 22 33
7
335 502 976
36 33 65
184
119 178
4 5
499 718 1,232
5,339 4,840 10,467
10,467
SAN LUIS OBISPO
CHAMBER OF COMMERCE VISITOR CENTER
JULY 2009
PEOPLE COUNT
DAY DATE PEOPLE DAY COUNT
Thursday 2 391
Friday 3 286
Saturday 4 179
Thursday 9 326
Friday 10 194
Saturday 11 296
Thursday 16 220
Friday 17 195
Saturday 18 179
Thursday 23 342
Friday 24 389
Saturday 25 211
Thursday 30 360
Friday 31 257
Total 3,825
PEOPLE EVENING
COUNT
39
20
18
41
23
27
24
38
32
26
31
32
19
25
395
CALENDAR OF EVENTS
Total number of events in July calendar: 86
Total number of events inputted as of 01/01/2009: 599
Number of Events inputted during this month: 64
SAN LUIS OBISPO CHAMBER OF COMMERCE VISITOR CENTER
JULY 2009
VISITOR RELATED EMAIL &PHONE CALL REPORT
DAY DATE PHONE CALLS EMAIL
Wednesday
1 29 9
Thursday
2 36 8
Friday
3 30 0
Saturday
4 17 0
Sunday
5 19 0
Monday
6 47 14
Tuesday
7 28 5
Wednesday
8 31 7
Thursday
9 38 3
Friday
10 33 11
Saturday 11 13 0
Sunday
12 45 1
Monday
13 11 6
Tuesday
14 18 7
Wednesday 15 28 5
Thursday
16 36 6
Friday 17 23 4
Saturday
18 28 0
Sunday
19 19 0
Monday
20 31 0
Tuesday
21 42 6
Wednesday
22 27 7
Thursday
23 44 5
Friday
24 23 8
Saturday
25 19 1
Sunday
26 22 0
Monday
27 31 5
Tuesday
28 24 5
Wednesday 29 33 11
Thursday
30 41 1
Friday 31 24 1
Total 890
136