HomeMy WebLinkAbout08-12-2009 PCC MinutesPromotional Coordinating Committee
Minutes
Wednesday, August 12, 2009
5:30 pm
City Hall
Council Hearing Room
990 Palm Street
CALL TO ORDER: Chair Terry Conner 5:30 pm
PRESENT: Norton, Babb, Davis, J. Conner, Rizzo, Fidler
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
There was no public comment.
NEW MEMBER OATH
Interim City Clerk Elaina Cano administered the Oath of Office for Marilyn Fidler.
CONSENT AGENDA
ACTION: Moved by J. Conner/Norton to approve the consent agenda as
presented.
Motion carried 7:0
PRESENTATIONS
1. OCTAGON BARN – B.K. RICHARDS
B.K. Richards gave a status update on the Octagon Barn to the Committee. The
building and its roof have been stabilized and the Land Conservancy is working on
finalizing the building. The next big step is to apply for permits with the Count y in order
to start the site grading and the construction of restrooms and the parking area. They
hope to receive financial support from the County since the barn marks the start of the
Bob Jones Bike trail in the County. The parking lot will serve bicyclists using the trail.
Further down the road, they will renovate the milking parlor to be used for educational
purposes. The entire project will require $350,000 to be finalized.
2. CONTRACTOR UPDATES
Verdin Marketing Ink presented the creative concepts for ShopSLO and DineSLO, as
well as the strategic plan for the execution of the campaign. The committee requested
that the DineSLO logo be changed in order to reflect dining. The presented option was
more representative of coffee places. The committee conceptually approved the
strategic plan and is expecting a concrete recommendation at the September meeting
together with the finalized logos.
Lindsey Miller reported that all GIA recipients have been contacted. She presented the
list of events the Chamber plans to be physically present at. They are currently trying to
find a solution for Mission Plaza events in order to inform patrons of the proximity of the
Visitors Center. The high definition video is in production and so is the brochure which
will include a “walking map” for downtown. As an additional marketing brochure, Lindsey
presented HikeSLO which will be printed in enlarged postcard format with a map of all
the open spaces on the back side. Lindsey will bring all items back for approval in
September. This will include the results of the tourism survey that is currently with the
hoteliers.
BUSINESS ITEMS
1. CONTRACT SERVICES 2009-10
Committee member and Marketing Subcommittee Chair J. Conner reported the findings
of the Marketing Subcommittee. However, he wanted the committee to consider
whether funding of the VCB would be consistent with the approved direction of the PCC
for internal marketing. After some clarification about the VCB’s marketing plan and
business model by staff, the committee decided to continue the item to the September
meeting when the TBID will have made a decision.
ACTION: Moved by Davis/Babb to continue the item to the September meeting
when the TBID’s decision will be known.
Motion carried 7:0
PCC LIAISON REPORTS
TBID Board Report
John Conner reported that the TBID’s website is live and that the board will discuss the
proposed media plan in a special meeting on August 26, 2009.
PCC COMMUNICATIONS
Staff asked the committee to start the October meeting at 5 pm in order to visit the first
of three Open Space kiosks. The kiosk at Johnson Ranch should be finished by the end
of September 2009.
Lindsey Miller reported on the visit by Sunset Magazine staff and that the elected
subcommittee for the County is working hard to secure a Sunset event in San Luis
Obispo.
Meeting adjourned at 7:18 pm