HomeMy WebLinkAbout12-09-2009 PCC MinutesPromotional Coordinating Committee
Minutes
Wednesday, December 9, 2009
5:30 pm
City Hall
Council Hearing Room
990 Palm Street
CALL TO ORDER: Chair Terry Conner 5:30 pm
PRESENT: Babb, Davis, J. Conner, Fidler, Rizzo
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
There was no public comment.
CONSENT AGENDA
ACTION: Moved by Conner/Rizzo to approve the consent agenda as presented.
Motion carried 6:0
PRESENTATIONS
1. CONTRACT UPDATES
Lindsey Miller from the Chamber of Commerce presented the final Downtown map to
the committee. The maps had been delivered to every lodging property in San Luis
Obispo and are available at the Tourism Center. She presented a draft of the
promotional brochure and asked for feedback from the committee. Staff was asked to
send a reminder to the committee members to submit comments by Monday (12/14)
morning.
Katy McGrath with Verdin Marketing, Ink reported that 15 accounts have been
established on ShopSLO and eight on DineSLO. She also presented the Christmas
Guide and SLO Journal ads and a PR article that appeared in the Tribune.
She presented the two radio spots and the print ad creative. Dusty Davis asked that the
print creative be sent to the committee members for feedback.
BUSINESS ITEMS
1. HISTORICAL SOCIETY PODCASTS – continued from November 18, 2009
Kimberly Alfaro, the Society’s Executive Director, went over several of the examples
she had provided to the committee members electronically. She also gave some budget
reduction options, should the committee choose to consider a reduced allocation.
ACTION: Moved by Conner/Davis to approve $13,000 for the production of
three historical walking tour podcasts through the San Luis Obispo County Historical
Society. Motion carried 6:0
2. EVENT IDEAS
John Conner mentioned that he will be meeting with representatives of the bicycling
team Highroads to discuss a possible cycling event in San Luis Obispo. A similar event
attracted 3,500 racers in Santa Rosa, California in 2009.
Marilyn Fidler wanted to pursue the idea of a Garden Tour and possible equestrian
events.
Staff mentioned the possibility of expanding current events such as the City-to-Sea Half-
Marathon. The idea is to add a full marathon to bring the race (or part of it) back to San
Luis Obispo.
The committee decided to continue this item in January and allocate most of the
meeting to this topic.
PCC LIAISON REPORTS
TBID BOARD REPORT
John Conner confirmed that the TBID Board will have an annual retreat on January 19,
2010 starting at 11 am at the Ludwick Center.
Meeting adjourned 6:40 pm