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Home My WebLink About02-11-2009 PCC Agenda PacketAgenda Promotional Coordinating Committee City of San Luis Obispo Wednesday, February 11, 2009 5:30 p.m. Regular Meeting Council Hearing Room 990 Palm Street The Goals of the City of San Luis Obispo Promotional Coord mating CommIttee are to (1) Improve the qualIty of hfe available to all residents of and visitors to San Luis Obispo and (2) Promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Chair Cate Norton PUBLIC COMMENT: Each speaker is limited to three minutes of public comment ICONSENT ITEMS C.1 Minutes of the Meeting of January 14, 2009 C.2 Minutes of the Annual Retreat of January 24, 2009 C.3 Minutes of GIA Subcommittee Meeting of February 2, 2009 C.4 TOT Report (to be distributed at meeting) C.S Smith Travel Report C.6 Community Promotions Budget Report C.7 Advertising Report C.S Public Relations Report C.9 Visitors Center Report C.lO Visitors and Conference Bureau Report Any writings or documents provided to a majority of the Promotional Coordinating Committee regarding any item on this agenda will be made available for public inspection in the Administration office of the City of San Luis Obispo at 990 Palm Street during normal business hours. Promotional Coordination Committee IPRESENT AnONS At this time, representatives of the Community Promotions Contractors will provide highlights of contract activities undertaken in the past month describe how activities are accomplishing Tourism Marketing Plan Objectives and seek direction from the PCC when necessary regarding contract fulfillment. 1. QUARTERLY REPORT -VISITORS & CONFERENCE BUREAU 30 min I BUSINESS ITEMS 1. GIA -REVIEW SUBCOMNIITTEE PROPOSAL FOR CHANGES TO THE PROGRAM 30 min 2. CONTINUE DISCUSSION FROM ANNUAL RETREAT 45 min Define new work program to bring to Council for 2009-11 Financial Plan IPeC LIAISON REPORTS 1. GIA UPDATE -LIAISON REPORT 5 min 2. MARKETING SUBCOMMITTEE REPORT 5 min 3. TBID BOARD REPORT 5 min IPeC COMMUNICAnONS At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the Committee at a subsequent meeting. ADJOURN. Promotional Coordinating Committee Minutes Wednesday, January 14, 2009 5:30 pm City Hall Council Hearing Room 990 Palm Street CALL TO ORDER: Chair Cate Norton 5:30 pm PRESENT: T. Conner, Babb, J. Conner, Nicklas, Kinney STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst PUBLIC COMMENT There was no public comment. CONSENT AGENDA ACTION: Moved by J. Conner/Nicklas to approve the consent agenda as presented. Motion carried 5:0 Cate Norton asked the VCB representative to include more information relevant to San Luis Obispo in the report. The committee is not interested in the press releases for the other jurisdictions. PRESENTATIONS 1. PR CONTRACT -CHAMBER OF COMMERCE QUARTERLY REPORT Lindsey Miller presented last quarter's activities. Website: They added several features such as videos (under the photo gallery), a wedding page, and "free things to do" to the website. Collaboration: The Chamber has taken an active role in the Airport Community Marketing group, assisted with the Harvest Festival and the Straight Down Golf Classic. They also promoted SLO at the TownGown conference and the Cal Poly Homecoming Celebration. They continue their efforts with the Air Pollution Control to create a "Car free San Luis" website and are helping with Prado's Culinary Carnival. Public Relations: They achieved coverage in the following publications: -48 Straight Jeep King of the Mountain on CBS Wall Street Journal-Off the Beaten Track OC Weekly-Best Weekend Getaway Smart Market Meetings-SLO as destination for meetings CA Food Adventures Book-coverage on SLO restaurants Next quarter they will concentrate tlleir efforts on Niche media: Travel websites Niche theme: Culinary -Including restaurants, wine country and Farmer's Market -Target Arizona publications Press Release on "affordable" SLO Plan Cultural press trip -April/May BUSINESS ITEMS 1. PROPOSAL FOR USE OF CURRENT FULFILLMENT BUDGET Verdin Marketing Ink proposed to use the $12,000 budget to a direct marketing campaign with the first 50 respondents winning a $100.00 VISA gift card. The committee encouraged the tracking of zip codes to see where respondents are coming from and if possible where the gift certificates were redeemed. The remainder of the fulfillment budget ($12,000) will be used to purchase 6,000 guides from the Chamber for use in 2009-10. ACTION: Moved by J. Conner/Nicklas to approve Verdin Marketing Ink's proposal as presented. Motion carried 5:0 2. RETREAT PREPARATION & BUDGET OVERVIEW Staff gave a brief overview on the current budget the PCC administers and the reductions made in 2008-09 to balance the City's budget. The Chair then reiterated that the retreat will be together with the TBID board in order to define the two advisory bodies' goals and collaboration. The retreat's ultimate goal is however to define the PCC's efforts without duplicating the TBID boards campaigns. There was a brief discussion regarding the possible agenda items and staff was asked to meet with the two chairs to further define the items to be discussed. PCC LIAISON REPORTS 1. GIA UPDATE l'Jo reports were given. 2. MARKETING SUBCOMMITTEE REPORT John Conner reported on the meeting that led to the recommendation under Business Item 1 on the agenda. 3. TBID BOARD UPDATE John Conner reported that the TBID Board RFP for marketing services was released and the board held its pre-proposal conference at its regular board meeting. They also approved a $10,000 partnership with Festival Mozaic to gain lodging exclusivity for the festival. The meeting adjourned at 6:50 pm to the February 11, 2009 meeting. Promotional Coordinating Committee Minutes -PCC &rBID Retreat Wednesday, January 22, 2009 4:00 pm Ludwick Center -San Luis Obispo CALL TO ORDER: Chair Cate Norton 4:00 pm PRESENT: T. Conner, Babb, J. Conner, Nicklas, Kinney, Billing, Wallace, Koper, Mueller STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst PUBLIC COMMENT There was no public comment, but the PCC Chair read a letter from Becky Gray, Executive Director / SLO Vintners Association addressing the PCC. PRESENTATIONS 1. STAFF PRESENTATION Assistant City Manager Shelly Stanwyck gave a brief presentation on the City's current fiscal situation and the upcoming budget process. Staff then continued with an introduction on a possible distinction and role definition for the two advisory bodies and their respective effort. The two components were defined into 1. External Marketing -reaching out with marketing efforts to bring people to SLO 2. Internal Marketing -making sure that their experience in SLO keeps them coming back as return visitors. Internal Marketing was defined as addressing: 1. Infrastructure and Beautification a. Signs b. Sidewalks c. Lights d. Side walks e. Trails f. Side walk dining 2. Activities a. SHOP SLO / DINE SLO Campaigns b. Events c. Open Space d. History & Culture e. Wine & Food f. GIA & Enhanced Promotions The members of the advisory bodies discussed the items introduced and agreed that the PCC's role could be well defined by concentrating on Internal Marketing. The following action items were defined and will be further discussed at the upcoming regular board meetings for the PCC: GIA: The subcommittee was as asked to convene and bring forth a recommendation as to possible changes to the program. They should discuss the merit of establishing tiers and define a program that will create promotional partnerships between the City and the large grantees. Infrastructure: Directional Signage -The PCC feels well position to take this existing capital improvement project and bring it to conclusion. Funding could come from Community Promotions and staff was directed to look into the possibility to commission the study phase in 2008-09. Visitor Center Improvements -update and modernize center with more interactive tools. Open Space -increased signage, maps, welcome sign, donation boxes, maps for hikers and mountain bikers with degree of difficulty (use international definition of green, blue, and black trails). Create visitor experience at sport fields such as Damon Garcia. Events: SLO TRI -can it grow? Collaborate with Parks & Rec SLO Wine Country Marathon 1st Run on New Year's Eve New Year's Mardi Gras Run Public Art -"Bike about Town" Continue strategic alliances with: Cal Poly, Botanical Garden, Vintners, Bike Coalition, Arts and Culinary organizations. Focus on adding value to the visitor experience (lower priced entertainment and ease of visit) Various other ideas: Education program for hotel front desk employees Touch screen kiosks in lobbies that tie in with visitor website Create quality marketing materials for use at events, the Visitor Center, and hotel lobbies. The meeting adjourned at 6:30 pm to the February 11,2009 meeting. Promotional Coordinating Committee GIA Subcommittee Monday, February 2, 2009 4:00 p.m. 990 Palm Street HR Conference Room CALL TO ORDER: Jeanne Kinney 4:10p.m. PRESENT: Subcommittee Members: Terry Conner, Debbie Nicklas STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst 1. PUBLIC COMMENT No public present. At its annual retreat, the PCC committee asked the GIA subcommittee to convene and discuss the merits of a tiered program. The subcommittee met and looked at the current grant criteria and discussed whether a tier approach could give better structure to the program, encourage people to submit correct and innovative applications, and overall improve the program. The committee asked staff to draft a program around a tiered approach for: Up to $3,000 $3,001 to $7,500 $7,501 to $12,000 Above $12,001 The lowest tier would apply for smaller events that mainly enhance the cultural life of SLO residents. The second tier should encourage local groups to seek countywide attendance; the third one could be for groups that mainly draw countywide, but always wanted to go outside, but never had the funding; the last tier would be for organizations attracting patrons from out of-town and that have the possibility to become tourist attractions. The program will be discussed at the pce meeting February 11, 2009 The committee also suggested to change the language in the current criteria to read: 1..... In the City of SLO or of special benefit to the City of SLO. 2. of cultural, social, and recreational benefit to the residents of SLO Meeting adjourned 5:20 p.m. Tab 2 -Trend San Luis Obispo, CA C'1't'j 01 San LUIS Obispo For the M:J(11h 01 Decem be r 2008 Monthly Percent Change Overall Percent Change 10 0.0 -1.0 -2,0 ·5 -3.0 ·10 ·15 -4,0 20 -5.0 Jut Aug Sep OCt Nov Dec Jan Feb Mar Apr May Jun Ju' Aug Sep OCt Nov Dec Year To Date Running 12 Months -Occupancy ,__ ADR RevPAR IIIIOccupancy IiIADR Il1lRevPAR liliiii J,' A,. 50p 2007 0" Nov Dec Jao Feb Mo, Ap' Mo, J,n 2008 J" A"" 50p 0" No_ Dec 2006 Year To Date 2007 2008 2006 Running 12 Months 2007 2008 This Year 804 76 I 66.6 643 583 47 I 506 618 66.5 602 63 , 689 779 801 62' 63 :3 561 445 65.2 654 629 652 654 629 last Year 78.9 77.8 70.7 691 590 50.6 492 62.4 64.2 72.9 69.2 731 804 76.1 668 64.3 58.3 47.1 65.9 65.2 65.4 65.9 652 654 Percent Chanqe , 9 21 ·5,4 " -68 27 -1.0 3.6 174 -68 ·57 ·31 52 ·70 16 3B ·55 ·10 02 ·37 I 0 02 37 -2007 2008 Year To Date Running 12 Months J" A,. 50p 0" No_ Dec Jon Feb Mo, Ap, Mo, J,n J,' A,. 50p 0" No_ Dec 2006 2007 2008 2006 2007 200. This Year 12845 '2813 12040 11068 11178 104 18 9733 10189 10570 11310 ~ 16 65 125.82 12506 12807 11366 11144 10934 100.70 11093 11453 113.72 1'093 11453 11372 last Year Percent Change 122.77 4.6 124.31 3 ' 115.39 4.3 108.16 23 108 42 3 , 102.26 , 9 96.72 0.6 101.16 07 103.7.2 19 1"13.39 -03 11272 35 12529 0.4 128.45 ·2.6 128.13 00 120.40 ." 11068 07 111.78 22 104.18 ·3.3 102.69 80 11093 32 114.53 -0.7 102_69 80 110.93 32 114.53 ·07 -J,' A"" 50p 2007 Oot No_ Dec Jon Feb Mo, AI" Mo, J,n 2008 J,' Au. 50p 0" Nov Dec 2006 Year To Date 2007 2008 2006 Running 12 Months 2007 2008 This Year 103.26 9757 80A·S 71 19 6521 4911 4921 62.97 7025 6810 73-56 86.71 9741 102.57 7062 7049 61 33 4485 72.34 7485 7158 7234 7485 7158 last Year Percent Change 96.87 8.6 9666 09 8'.53 .' 3 74.71 -47 63.98 , 9 5175 ·51 4763 33 63.15 -{)3 66.54 5.6 82.66 17.6 77,95 ·56 91.61 ·53 103.26 ·57 97_57 5. , 80"" -123 71 19 , 0 65.21 59 49.11 "7 67.67 69 72.34 35 74.85 67,67 69 7234 35 74.85 -44 -2007 2008 Year To Date Running 12 Months J" A,. 50p 0" Nov Dec Jon Feb Mo, Ap' Mo, J,n J" A"" Sop 0" Nov Dec 2006 2007 2008 2006 2007 2008 This Year 62,217 62.217 60,210 62,217 60211l 62.217 62.217 56,196 62,217 60.210 62217 60,210 62.217 62.217 60.210 62.217 60,210 62.217 681,820 707,396 732,555 681,820 707.396 732,555 lasl Year 57,008 57,908 56,040 57,908 56.040 57,908 57,908 52,304 57,908 56,040 57,908 58,040 62217 62,217 60,210 62,217 60,210 62,217 681,820 68',820 707,396 681,820 68',820 707,396 Percent Cnange 74 74 74 /4 74 74 74 74 7.4 74 74 74 00 00 00 00 00 00 0.0 38 36 00 3. 36 -2007 2008 Year To Date Running 12 Months J,' A,. 50p 0" Nov Dec Jon Feb Mo, "'" Mo, J,n J" A,. 50p 0" Nov Dec 2006 2007 2008 2006 2007 2008 This Year 50,016 47.37~ 4C,24l 40,018 35,125 29.326 31458 34,730 41,354 36,255 39.234 41.497 48.4-63 49,828 37,410 39.358 33,774 27,714 444,662 462.305 46' ,075 444,662 462,305 461,075 last Year 45,692 45.030 39,596 39,997 33,071 29,300 28.517 32.653 37,151 40,853 40,045 40.976 50,016 47,378 40,247 40,018 35J25 29,326 449,314444,662 462,305 449,314 444,662 462,305 Percent Change 95 52 16 01 62 01 103 64 113 1 '.3 ·20 13 ·31 5.2 ·/0 '6 38 ·55 1.0 40 -0.3 ·10 40 03 -2007 2008 Year To Date Running 12 Months J" Aug 50p 0<1 Nov Dec Jon Feb Mo, "'" Mo, Jun Jul A,. 50p 0" Nov Dec 2006 2007 2008 2006 2007 2008 This Year 6.424.579 6.070.718 4.845.897 4,429,007 3,926.263 3.055.326 3,061,948 3,538,702 4,371,007 4.100.471 4.576,609 5,221,085 6,060,605 6.381.521 4,252,097 4.385,930 3,692,743 2,790,696 49.324,476 52,946,619 52,433,414 49,324.476 52,94-6,619 52.433.414 last Year 5,609,782 5,597,584 4,589.003 4,328,093 3.585.604 2.996,841 2,758,296 3,303,172 3,853,374 4.632,158 4,514,037 5,133,790 6,424,579 6.070.7'8 4,845,897 4,429.007 3,926,263 3,055,326 4-6,139,325 49.324,476 52,946,619 4-6,139,325 49,324,476 52,946,619 Percent Change '45 85 61 2.4 95 20 "0 11 134 ·115 1.7 -5.7 5 I 123 10 -5.9 -67 69 73 ·10 6.9 73 10 -2007 2008 Census Props J" 2' A,. 28 Sep 28 Oct 28 No_ 28 Dec 28 Jon 28 Feb 28 Mo, 28 Ap, 28 Mo, 28 Jun 28 Jul 28 A,. 28 50p 28 0" 28 No_ 28 Dec 28 Census Rooms 2007 2007 2007 2007 2007 2007 2007 2007 2007 2007 2007 2007 2007 2007 2007 2007 2007 2007 % Rooms Participants 706 806 ~06 780 806 806 806 806 806 819 819 80.0 184 803 803 803 784 78.4 A blanK row rndlcales Insuf/loent dala SMITH TRAVEL RESEARCH Tab 3 -Response San Luis Obispo, CA City of San Luis Obispo For the Month of December 2008 2006 2007 2006 STR Chgin Code Name of Establishment City &State Zip Code Aft Date Open Date Rooms Rms J F M A M J J A SON D J F M A M J A S 0 NjD J F M A M J J A SON 0 26014 Apple Farm Inn &Trellis Court San Luis Obispo, CA 93401 Aug 1988 Aug 1988 104 o coo • • • • 2106 Best Western Somerset Inn San Luis Obispo. CA 93401 Jun 1962 Jun 1962 39 o 0 0 c: 11906 Comfort Inn &Su~es Lamplighter San Luis Obispo, CA 93401 Jun 2003 77 y 34916 Days Inn San Luis Obispo San Luis Obispo, CA 93401 Aug 1997 Aug 1997 75 y 25325 Holiday Inn Express San Luis Obispo San Luis Obispo, CA 93401 May 1994 Jun 1978 100 26810 La Cuesta Inn San Luis Obispo, CA 93401 Jun 1985 Jun 1985 72 3977 Peach Tree Inn San Luis Obispo, CA 93401 Jun 1957 Jun 1957 37 43906 Petit Solei! San Luis Obispo, CA 93401 15 21216'Quality Suites San Luis Obispo San Luis Obispo, CA 93401 Nov 1986 Nov 1986 138 44522 San Luis Creek LOdge San Luis ObiSPO, CA 93401 Aug 2002 Aug 2002 25 19674' Sands Su~es & Motel 26511 Super 8 San Luis Obispo San Luis Obispo, CA San Luis Obispo, CA 93401 93401 Jun 1985 Feb 1989 Jun 1985 Feb 1989 70 49 cocooo ....... . . ... .. . . . .. . 7247 Travelodge San Luis Obispo San Luis Obispo, CA 93401 Jun 1960 Jun 1960 39 27870 Travelodge San Luis Obispo Downtown San Luis ObiSpo. CA 93401 May 1998 51 21781 Americas Best Value Inn San Luis ObiSpo San Luis Obispo, CA 93405 Jul2oo8 Apr 1986 32 2105 Best Western Royal Oak Hotel San LUIS Obispo, CA 93405 Jun 1978 Jun 1971 99 56038 Courtyard San Luis Obispo San Luis Obispo, CA 93405 Jul2oo7 Jul2oo7 139 26042 Embassy Suites San LUIS Obispo San LUIS Obispo. CA 93405 May 1995 Dec 1986 195 11905 Homestead Motel San Luis Obispo, CA 93405 Jun 1971 Jun 1971 18 11907 Madonna Inn San Luis Obispo, CA 93405 Jun 1958 Jun 1958 109 6333 Motel 6 San Luis Obispo North San Luis Obispo, CA 93405 Mar 1973 Mar 1973 86 28341 Motel 6 San Luis Obispo South San Luis Obispo, CA 93405 Aug 1992 Mar 1988 117 2104,Ramada Olive Tree San Luis Obispo, CA 93405 Apr 2002 Jun 1964 61 y 11903 Rodeway Inn San Luis Obispo San Luis Obispo, CA 93405 Apr 2008 27 2899 Rose Garden Inn San Luis Obispo, CA 93405 Jan 1998 Jun 1971 64 11902 San Luis Inn San Luis Obispo, CA 93405 35 27871 Sycamore Mineral Spgs Resort San Luis Obispo, CA 93405 Jun 1935 Jun 1935 74 y 0 0 0 0 0 a 0 c· r. ':-' G C () 0 coo 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 10397 Vagabond Inn San Luis Obispo San Luis Obispo, CA 93405 Nov 1968 Nov 1968 60 Total Properties 28 2007 .) -Monthly data received by STR • -Monthly and daily data received by STR Blank -No data received by STR Y -(Chg in Rms) Property has experienced a room addition or drop during the time period of the report A blank row indicates insuffiCient data SMITH TRAVEL RESEARCH SUNGARD PENTAMATION DATE: 02/05/09 TIME: 13: 18 : 17 -FUND ACCOUNTING V4.1 CITY OF SAN LUIS OBISPO EXPENDITURE STATUS REPORT PAGE NUMBER: EXPSTA11 1 SELECTION CRITERIA: ACCOUNTING PERIOD: expledgr.key orgn='11300' 8/09 - SORTED BY: FUND,FUNCTION,PROGRAM,lST SUBTOTAL,2ND SUBTOTAL,ACCOUNT TOTALED ON: FUND,FUNCTION,PROGRAM,lST SUBTOTAL,2ND SUBTOTAL PAGE BREAKS ON: FUND,FUNCTION,PROGRAM FUND-100 GENERAL FUND FUNCTION-50 COMMUNITY DEVELOPMENT PROGRAM-11300 COMMUNITY PROMOTION 1ST SUBTOTAL·720 CONTRACT SERVICES ACCOUNT TITLE -- - -- 2ND SUBTOTAL-797 BUDGET SUBTOTAL PERIOD EXPENDITURES ENCUMBRANCES OUTSTANDING YEAR TO DATE EXP AVAILABLE BALANCE YTD/ BUD 7337 7339 PROMOTION & PUBLIC REL CHAMBER & VIS & CONF BUR TOTAL SUBTOTAL 181,701. 32 209,700.00 391,401.32 .00 .00 .00 90,373.00 95,351.38 185,724.38 89,728.32 114,316.62 204,044.94 1,600.00 32.00 1,632.00 99.12 99.98 99.58 TOTAL CONTRACT SERVICES 391,401. 32 .00 185,724.38 204,044.94 1,632.00 99.58 7455 COMMISSION & COMM MTGS TOTAL TRAVEL. MEETINGS & DUES 1,000.00 1,000.00 .00 .00 .00 .00 175.45 175.45 824.55 824.55 17.55 17.55 TOTAL OTHER OPERATING EXPEND 1,000.00 .00 .00 175.45 824.55 17.55 TOTAL COMMUNITY PROMOTION 392,401. 32 .00 185,724.38 204,220.39 2,456.55 99.37 TOTAL COMMUNITY DEVELOPMENT 392,401. 32 .00 185,724.38 204,220.39 2,456.55 99.37 TOTAL GENERAL FUND 392,401. 32 .00 185,724.38 204,220.39 2,456.55 99.37 TOTAL REPORT 392,401. 32 .00 185,724.38 204,220.39 2,456.55 99.37 Verdin February 2009 Date: 02/11/09 To: PCC Members, Brigitte Elke From: Verdin Marketing Ink Subject: Advertising Contract Activities for January 2009 This report is provided as a summary of the activities performed by Verdin Marketing Ink under the City of San Luis Obispo's tourism advertising contract for the month of January 2009. Sec. Objective Action Results 1 Assist in implementing the City's Tourism Marketing Plan Goals and Objectives 1.1 Maintain and improve upon strategic Collaboration with Festival Mozaic, Garden's Inclusion of information and links to area alliance alliances Kitchen, Performing Arts Center, Sierra Club, websites from e-newsletter; outreach to the PAC SLO Bike Coalition, SLO Botanical Garden, for enhanced collaboration SLO County VCB/Airport, SLO Parks & Rec, SLO Restaurants, SLO Vintners 2 Use the Brand: San Luis Obispo: Experience the SLO L~fe! 3 Plan, prepare and implement Ad Campaign 3.1 Development of ad concept Ongoing as needed 3.2 Design and production of ad materials Ongoing as needed 3.3 Media Buys and placement Google ADwords spend increased by 32% and Traffic from Google increased by 31 %. Yahoo Yahoo Search Marketing spend increased by traffic increased by 42%, consistent with 49%. adspends. 3.4 Explore cooperative advertising No co-ops placed in January opportunities 3.5 Advertising budget management 65% of annual (2008-09) budget has been spent 3.6 Advertising and consumer relations services Hard Copy Visitors Guide completed 676 sent 3.7 Work with the Marketing Subcommittee Did not meet due to Retreat Sec. Objective Action Results 4 Consumer Relations 4.1 Provide "direct marketing" services to Randomly selected a new winner from the Awaiting response from winner consumers survey submissions Began Survey Follow-up campaign Purchased 50 $100 gift cards to distribute as incentive for people who have requested information about San Luis Obispo to actually come and visit. Follow up survey planned to find out how the recipients used their cards and if they enjoyed their trip to SLO 4.2 Develop targeted themes to attract consumers Keywords for niche markets are being refined as 7,531 total click thrus (38% increase over Dec.) to the region (collaborate with PR Contractor the ADWords campaign continues. 2.8% conversion rate attained and PCC Marketing Subcommittee) 4.3 Pursue other targeted niche opportunities Research underway to use targeted partner sites 32% increase in referral traffic (over December) through Google to enhance niche site visibility 4.4 Use local events and amenities in consumer Searched all GIA recipient event listings for Included GIA events in e-newsletter (See section oriented email, electronic newsletters and inclusion in January e-newsletter 1.1 for complete list) other web-based promotional opportunities 4.5 Pursue focused promotional opportunities with Plans to include local attraction/event collateral Added value for the recipients with specific local orgs to reach target audience in fulfillment package for survey campaign reasons to visit SLO 4.6 Monthly, send e-newsletter promoting city Ongoing compilation of events to highlight in January e-newsletter sent 12/24 events and new visitor opportunities to e-e-newsletter. 23,429 sent database. Provide copies to all city lodging 2,858 opened properties and encourage its use by visitors. 12% open rate Make a copy available to the Chamber for 20% click thru rate (link summary: Attachment I) placement on visitslo.com 24% click thru on Restaurant Month Links 4.7 Explore other direct marketing opportunities Included US Airways ad in the e-newsletter. Resulted in 63 click thrus in defined feeder markets 5 Provide advertising fulfillment services in response to requests for materials 5.1 Subcontracted out to the Chamber of 676 requests submitted to the Chamber, 27% Commerce increase from December. 5.2 Direct consumers to the website for fulfillment All ads include web address/landing page 183 people opted into the e-newsletter as well as development of the electronic directing to a page with an option to subscribe database to the newsletter and get a visitor's guide 6 Provide written reports on advertising activities to the City Administration Department to be included in the PCC meeting packets. 6.1 Quarterly Report Contractor Presentation: 03/11109 Next report: 3/11109 Attachment 1 January E-Newsletter Link response click thru rates Link response click thru rates for Restaurant Month listings Click Link Count Crab & Chardonnay Fete at Tolosa Chinese Acrobats US Airways Ad Hiking Trails Fitness Hiking Club Festival Mozaic Soup's On Event at Saucelito Cooking Classes SF Symphony Bike Ride Calendar Ranger-Led Hikes Winery List Bike Happening Wine Country Map Bike Coalition Trail Work Days Restaurants 79 76 63 62 52 46 44 29 29 25 17 14 13 10 5 4 3 TOTAL 571 Link Apple Farm Menu Novo Restaurant Menu Palazzo Giuseppe's Menu Big Sky Menu The Park Restaurant Menu Cafe Roma Menu Splash Cafe Menu Comerview Menu Apple Farm Online Big Sky Online Upper Crus t Online Atrium Cafe Menu Giuseppe's Online The Park Restaurant Online Marriott Courtyard Cafe Menu Cafe Roma Online Mama's Meatball Online Splash Cafe Online Novo Restaurant Online Comerview Online Atrium Cafe Online Marriott Courtyard Cafe Online Talley Vineyards Peachy Canyon Winery Tolosa Winery Click Count 77 57 53 51 44 44 43 35 30 28 27 25 23 22 19 19 18 15 11 10 9 8 4 3 1 Type of Link Restaurant Month Menu Restaurant Month Menu Restaurant Month Menu Restaurant Month Menu Restaurant Month Menu Restaurant Month Menu Restaurant Month Menu Restaurant Month Menu Restaurant Month Participant Restaurant Month Participant Restaurant Month Participant Restaurant Month Menu Restaurant Month Participant Restaurant Month Participant Restaurant Month Menu Restaurant Month Participant Restaurant Month Participant Restaurant Month Participant Restaurant Month Participant Restaurant Month Participant Restaurant Month Participant Restaurant Month Participant Restaurant Month Wine Pair Restaurant Month Wine Pair Restaurant Month Wine Pair TOTAL 676 Each of the participating restaurants listed received at least eight hits on their business website. Menus were downloaded for ten of the twelve participating restaurants. All three of the wineries that were paired with restaurants received hits. ,_Sail Luis Obispo ( hdn1ber ot Comrnerce Report to City of SLO PCC/January 2009 Sec. Objective Action Results 1 Assist in impl~mentingCity Tourism Marketing Goal$and Objectives 1.1 Continue to maintain and improve upon Strategic Alliances. Beginning to meet with coordinators for both Open House and Pride in the Plaza for 2009 events. Had first meeting with community group about SLO Car Free-moving forward with developing program and website for tourists to be directed at corning here and getting around without a car. 1.2 Collaborate with other contractors Meeting every month Working with Dave Kat VCB on airport marketing as well as on Car Free campaign. Working with Verdin on Ad in Dining Out Orange County. 2.0 Use of City's Brand Will be promoting City brand though Car Free promotions and website. And promoting City at Pride in Plaza and Open House. 3 Focus on Public Relations Efforts 3.1 Utilize targeted themes Next quarterly theme-Culinary. Working on trying to find most used travel websites and update or add content to sites. 3.2 Provide information to travel/assignment editors 3.3 Target various niche interests Targeting Culinary SLO-Food and Wine. 3.4 Maintain and improve strategic alliances through special events Working with Culinary Carnival on promoting the event in SLO-event was on 2/6. 4 Media Relations 4.1 Aggressively maintain and develop relationships with travel writers/editors Meet with San Francisco Magazine- pitched story on SLO as a Weekend Getaway. Hoping to host travel writer soon. 4.2 Target specific media markets Working on new release about Outdoors in SLO to send out. 4.3 Respond timely to media requests Ongoing. Sent information on SLO Film Festival to State to be included in piece on CA's Film Festivals. Submitted hiking information to great views article. 4.4 Primary host of press tri ps Beginning planning next press trip to focus on Cultural San Luis Obispo and will plan for early 2009. 4.5 Media Relati~ns Goals 4.5.1 30 domestic press visits (6/30) 4.5.2 8 magazine articles Meet with San Francisco Magazine- pitched story on SLO as a Weekend Getaway. Hoping to host travel writer soon. Able to secure a free full paxe (3/8) C Magazine's March Issue. Will bring copy. advertisement for Dinning Out Orange County. 4.5.3 24 newspaper articles (4/24) 4.5.4 24 general media coverage (calendars) Continue to send events to calendars (137/24) 4.5.5 12 articles or info updates to electronic media (8/12) 4.5.6 Two broadcast events (1/2) 4.5.7 Top 20 guide books-solicit coverage 5 Specific Public Relations Efforts 'cCc 5.1 Develop Story Ideas 5.2 12 press releases/ 4 "What's New" (8/12) Working on new release on Outdoor "adventures" in SLO. 6 Maintain Information 6.1 Computer mailing list of travel media Ongoing-additions 6.2 Update listings in publications 6.3 Annual Special events calendar Produced and continue to update as needed. Sent in kits. 6.4 Press Room at www.visitslo.com Sally is continuing to make improvements and uploading new releases and new photos. 6.5 Media Kitty report Sent out E-blast to their list on Culinary SLO-a great place for food and wine. Also listed Culinary Carnival. '7 Written Monthly Reports 7.1 Summary of media contacts 7.2 Copies of press releases 7.3 Summary of editorial and/or stories 7.4 Summary of materials distributed 7.5 Summary of strategic alliances 8 Quarterly Report Chamber reports in April. ,~ San I .uis ('!,ispo ( hdmbt'r of C 0111 III tTCt) www.VisitSLO.com Web Site Activity January 2009 Jan '09 Dec '08 Jan '08 It of distinct visits/sessions: 42,986 37,455 33,528 tf of total pageviews: 221,910 173,925 161,225 A vg. sessions per day: 1,386.64 1,212.53 1,081.54 A vg. page views per session: 5.16 4.64 4.80 A vg. length of time on site: 05:11 05:02 04:46 Graph is # of sessions/distinct visits over a onc-year period. Top three most viewed pages: Jan '09 Dec'08 Jan '08 Lodging: 756 540 1,067 Activities: 525 457 n/a Wine Tasting: 353 280 n/a Number of Hours expended: 28hrs Calendar lnputting-20 hrs Updating/Changes/Additions-8 hrs I 5"11 Luis Obispo Chan1ber of CommerCl) Visitor Center Contract January 2009 Visitors to Center: Promotional materials distributed: City Maps County Maps Visitor Guides Visitor Packets Advertising responses fulfilled: EnjoySLOwines.com/Advertisement BeautifulSLO.com/Advertisement We1comeSLO.com/Advertisement TraveltoSLO.com/Advertisement GoToSLO.com/Advertisement LetsGoSLO.com/Advertisement HelloSLO.com/Advertisement SLOEasy.com/Advertisement SLOGoing.com/Advertisement SLOGetaway.com/Ad vertisement Phone Line #/Advertisement Phone Line #/Advertisement Saveur Magazine. VCB Coop Outsideleadlnfo.com VisitSLO.com/Advertisement On-line Newsletter Sunset Responses California Visitor Guide Responses Other Total Responses: Total sent year-to-date: City Ad Packets Amtrak Coupons Jan. 09 5, 107 33 49 15 598 37 33 110 778 778 Dec. 08 Jan. 08 5,318 4,885 86 57 34 73 87 12 42 241 677 651 59 40 49 339 162 220 958 1491 15,318 1,491 15,318 SAN LUIS OBISPO CHAMBER OF COMMERCE VISITOR CENTER JANUARY 2009 PEOPLE COUNT DAY DATE PEOPLE DAY COUNT Thursday 1 Closed Friday 2 264 Saturday 3 205 Thursday 8 206 Friday 9 92 Saturday 10 123 Thursday 15 203 Friday 16 210 Saturday 17 132 Thursday 22 243 Friday 23 200 Saturday 24 153 Thursday 29 217 Friday 30 20 Saturday 31 138 Total 2406 PEOPLE EVENING COUNT Closed 19 16 45 15 25 27 31 29 49 24 19 26 13 24 362 CALENDAR OF EVENTS Total number of events in January calendar: 85 Total number of events inputted as of 01/01/2009: 106 Number of Events inputted during this month: 106 SAN LUIS OBISPO CHAMBER OF COMMERCE VISITOR CENTER JAN UARY 2009 VISITOR RELATED EMAIL & PHONE CALL REPORT DAY DATE PHONE CALLS EMAIL Thursday 1 Closed 2 Friday 2 26 10 Saturday 3 17 0 Sunday 4 30 2 Monday 5 28 4 Tuesday 6 32 6 Wednesday 7 31 12 Thursday 8 43 5 Friday 9 22 3 Saturday 10 17 0 Sunday 11 24 2 Monday 12 31 6 Tuesday 13 37 7 Wednesday 14 44 1 Thursday 15 35 8 Friday 16 29 7 Saturday 17 23 0 Sunday 18 16 1 Monday 19 28 4 Tuesday 20 31 9 Wednesday 21 19 4 Thursday 22 51 11 Friday 23 39 13 Saturday 24 17 1 Sunday 25 23 0 Monday 26 27 8 Tuesday 27 12 9 Wednesday 28 28 9 Thursd~y 29 39 3 Friday 30 25 8 Saturday 31 18 2 Total 842 157 San Luis Obispo County Visitors & Conference Bureau SLO PCC Report -January 2009 Section Objective Action Results 1.1 Partnering with SLO Vintners; Cal Poly; Arts community -Festival Monic placed ad in January '09 "eSpecial." Distributed to 11,000 people -SLO Film Fest took ad in LA Times "Travel Cnravelled" banner ad, I 00,000 distribution. -Coordinated with SLO Vintners for Restaurant Month (RM). -"Cal Poly Summer Village" joined as member. -Coordinated with PAC to increase ticket sales. -18 clicks on Festival Mozaic January "eSpecial" ad. -108 clicks to "Travel Cntaveled" landing page. -Six SLO Area wineries participated in RM. -Met with "Village" marketing team. -Met with Ron Regier, PAC to discuss marketing ideas to brin!! in more visitors. 2.0 Cse of City's Brand City's brand is located on City's page on SLOCVCB website 3.0 Visitor Info for conference/group attendees Worked with SLO Farm Bureau for "Precision Ag" Conference held on January 17 in SLO. 150 Visitor Guides & RM rack cards provided for "Goodie Bags" 4.1 Info Requests Responded to phone, reader response card, website requests 863/!,uides sent, 196 e-,~uide requests, 834 total ad responses. YTD: 863 guides, 196 e-guides and 834 ad responses 4.2 Info Contact & Referrals Phone and website referrals 8,275 referrals to SLO City member sites. YTD: 8,275 4.3 Special Events & Cultural Offerings -Updated events to 2009. SLO Little Theatre & many PAC events listed in "This Week in SLO County." -Promoted Restaurant Month on local morning radio shows (KSTT, KVEC, KJUG, KlQO, KCBX) and purchased advertising on KSTT. Ads/Editorial in Travelhost, New Times, CCM, Tribune, SLO City News, Wine Country This Week. 1,95..f. referrals to JLO events. YTD: 1,954 "This Week in SLO" distributed to 795 member contacts each week. Print version will be printed by the Chambers in the multi- thousands over the year. -Staff appeared on five local radio programs for Restaurant Month. 38 paid radio ads on KSTT for RM included "Mama's Meatballs." 4.4 Newsletters eNewsletter and eSpeciab for January both promoted "Restaurant Month" 12 participating SLO City restaurants had their menus downloaded a total of 7,798 times (Of 40 county restaurants /tot'll of 21,228x.) 5.1 Increase group business Buy related Google adwords (Meet + Weddings) 1,020 clicks on related Google ads 5.2 Represent City at Trade Shows -Attended "Go West" Tour Operator Trade Show in late January in New Mexico. -Scheduled to attend Film Location Scout Reception in LA in Februarv -Group Leads & Individual Leads gathered at Go West will be distributed to SLOCVCB members in February -POW WOW International Travel Show in May in Miami -NTA Travel Show in June YTD: 4 leads wzd) an estimated economic impact of $24,430.25. Mentioned six PAC Events in "This Week in SLO County." -12 SLO City restaurants and 6 wineries participated. -108 Clicks to latimes.comJanuary Landing Page. 5000 rack cards, posters & flyers distributed to restaurants, hotels & wineries; "\Vine Passport" distributed to restaurants for patrons to promote SLO wineries; interviews on four local radio shows; articles and ads in local print media: New Times, Tribune, SLO City News, CCM, Travelhost, Central Coast Home & Outdoor, Wine Country This Week. 5.3 Work with Individual prospects to Coordinate Conferences 4 group leads sent out to members for an estimated economic impact of $24,430.25 5.4 Promote PAC; Damon Garcia; other Met with Ron Regier to encourage PAC creating weekII' PDF to attach to "This Week in SLO" 6.1 Coordinate with city's AD and PR contractors Held monthly collaboration meetings/phone calls with SLO Chamber and Verdin Marketing Ink. 6.2 Market region as destination -Execution of Marketing Plan Focus on Niche Markets. -Restaurant Month feamred inJanuary Bakersfield Californian & Fresno Bee full-page ads & latimes.com "Travel Unraveled" Newsletter. 6.3 Develop appropriate materials (website, contests, ads) Distributed collateral for "Restaurant Month" event poster, flyers, buttons. 6.4 Distribute a minimum of 6 topical City press releases per year Release on Film Festival distributed to media database in January; "Bike Friendly City" to be distributed early February. Press Releases: . San Luis Obispo to RollOut the lVd Carpet press release distributed to media on January 29. -San Luis Obispo Peddles Itself as a Bike Fn'endly Destination press release submitted to SLOCVCB for review and approval. February distribution. -Wrote draft of Ifit's ThurJday, zt Aiust be San Luis Obispo . ... mid thl' Farmer's Alarket press release I Completed Press Visit • January 30-31 -Angela Pettera, Dining Editor, 805 LilJing Magazine. Writing feature on fine dining; visited two SLO Restaurants Mama's Meatball & Palazzo Giuseppe's. 2 6.5 6.6 Produce electronic and print visitors guide Working on Spring/Summer 2009 Visitors Guide. Focus will be Summer Fun & Value Completed Spring/Summer 2009 Visitors Guide -included Concerts In the Plaza, SLO Children's Museum, Mission, Farmers Market, Map of SLO wineries; 25,000 copies printed - expected late Feb/early March delivery. 6.7 Attend various media/leisure/group trade shows Attended "Go West" Tour Operators Trade Show in late january 2009; will be attending Film Location Scout Reception in LA in February, POW WOW International Travel Show in May in Miami, NTA Travel Show in June Leads to be distributed later in February to SLOCVCB Members. 7.0 Serve as Film Commission Handle inquiries to Film Commission Attend Trade Shows Responded to 13 leads of interest., including interest in SLO Airport, and outdoor cafes. Committed to attending "Location Scout" Show in February in Los Angeles. 8.0 MontWy Reports Content 8.2 Summary of \veb stats Total Visits: 77,195 for the month Avg. Visits/Day: 2,490 Avg. Page Views/Visit: 6.33 Click Thrus (CT) to all Members: 26,624 Click Thrus (CT) to SLO Members: 6,755 Total visits 1TD: 77,195 Total err to all members YTD: 26,264 Total efs to SLO Members: 6,755 Sf D Calendar Cfs 1TD-1,954 8.3 I Summary of PR Efforts Press Contacts • jessica Koslow, Editor-in-Chief, Campus Clrde. Assisting with arrangements for her SLO County press visit, February 14-16, 2009. • Avital Binshtock, Calendar Columnist, Los A!(f!,eles Times. Requested image of SLO International Film Festival as a result of press release that SLOCVCB distributed. Referred request to Wendy Eidson, Festival Director, SLO International Film festival. • Mary Moore Mason, Editorial Director, Essentwlfy America Magazine (United Kingdom). Follow-up to San Luis Obispo County press visit, December 26-27,2008. • Chai Woodham, Assistant Editor, AARP The Maga'(ine. Fact-checking SLO County portion of article by Laura Daily. • Andy Mossack, Contributor, AM Network News (United Kingdom). Interested in visiting SLO County, june 11-12, 2009, to research feature for www.thetraveleditoLcom. • Katy Budge, Dining Out Columnist, Tue Tnbune, and Contributor, Gayot.com. Covering several SLO County restaurants participating in Restaurant Month. California Travel and Tourism Commission • [ racation on I..ocation Press Release. Submitted information about some SLO County film locations and San Luis Obispo International Film Festival. 3 Pending Coverage • Sunset Magazine, 8-page feature about southern portion of SLO County by Matt Jaffe to appear in future issue. (Note: Matt Jaffe is no longer IPith Sumet and I am trying tofind out ifand when the SLO County/eatun: is se/leduled to run) • Coodl..;jeMagazine (Canada). Cambria and Hearst Castle to be included in feature about travel between San Francisco and LA by Brenda McMillan in January, February or March 2009 issue. GoodLift Magazine is a bi-monthly lifestyle magazine with a circulation of approximately 120,000. Q1hfl: • Jan Marx, Council Member, City of San Luis Obispo, and Peggy :vlandeville, Transportation Planner, City of San Luis Obispo. Contacted regarding information about Railroad Safety Bicycle & Pedestrian Trail. Up Next -February2009 • Submitting drafts of Wildflowers (SLO County) and Fresh Seafood ~ from sustainable fishing to 'catch-of-the-day' dining (Morro Bay) press releases to SLOCVCB for review and distribution. 8.4 Summary of advertising placements -Fresno Bee (1/11) & Bakersfield Californian (1/18) co-op pages; -LaTimes.com "Travel Cnravalled" eNeweletter ad -Restaurant Month featured; Guide requests, website visits -108 Clicks from latimes.com to Landing Page 8.5 City specific AD & PR efforts 8.6 Media placement reports (per PR Trak service) Report attached 4 -- January 2009 San Luis Obispo County Woru Med'a co Ubll( It:~ 1~ltTUlatlon!\'13rhet Category f OornCin ~vledla Source / SLtiDoln2lli"1 Date Time / Color i Location Mwr Sec Inches PR TN MP xCount Value \i alue 1m presslons PASO ROBLES ALLPR Newspaper Newspapers The Tribune 01/03109 BNJ 600 0 0 0 000 1 ] 00 0 BUSiness Sectlor E:JZz -CUlinary TOUMsm focus of Restaurant M ont'-I bV Tanva Stnckjand Wltt"1 quote tJv Cht1 at ;',rDsar PQ g mentions SLO "Wine Assoclal:JOn" &Paso Roble~ V\llne Countrv Alliance r·Jt'I!"spapero, The Tnbune 01/29/09 Color 600 0 0 0 231 10 1 231 10 39,467 TIO.et ( alerda' San UJIS ObiSpo County RestaJrant Month With parllclfxJrlt ads for Custom H ouc.e AB. Steamer, PB, Level 4 pq 8-Enotec3 PR :iUOIDrars· f\fE'W"SPaper L 0 0 I~ UO 0 0 0 0 231 10 231 10 39,467 Subtotalo, -AU ~P 2 0 0 1200 0 0 0 0 231 10 231 10 39,467 Subtotll; -PASO ROBLES 2 l~m 0 0 0 0 231 10 nl10 39,467 SAN LUIS OBISPO ALLPR Magazine Peglcnal \!\Ilne Country TillS Week 01/22/09 ~-Color San ~UjS OOISPO C auntJ Pestaurant Month Set for J anuar)1 hlghllgntng RObin's eM, Hoppe's CY, Marna's t,,1eatball SLO &. Nuv'o SLO ::,uororno=-MagaZIne 1 0 0 3000 3000 o o o o 000 Dm 000 DOn 0 0 SubtDtals ALL PR 1 0 0 3D 00 o o o om J 00 0 Subtot3ls S,AN UYS OBISPO 1 D n 3000 o o o o [) DO Jon 0 SAN LUIS OBISPO COUNTY ALLPR Internet crI3rIDtteollse i 'v"er com 01/11/09 SubPage 29 0 0 0 18966 18S 66 5,573 Free stLff' fr c(n-:"'allfJmI3 December 11lrough Apnl IS whalE'-"j,... atrnlnq sea:,on In central C3l1forr-Jla :::'lJDIDI31:, -IllIemer 1 Ci n noo ~g n 0 n 189 Gb 18~i G6 :',573 SUlrtotlls -.A.~L PM! 1 0 0 000 ~9 0 0 0 18966 105966 5.573 1J:?iI'J4/CI9 01/01/09 i=',JQe \~ arket CategorJ ' i Domain Restaurant Month r.,,1edlo Scurce,' SiJ][lorfI211 Date Time I Color .I Location Min Sec 1 nches \/liarD (~oJnt PR TI, IvlP Med'3 Value x P ubIIClt~' '';alue CirculatIon! Impr-esslons Magazine Lifpsr\~e f~3gazlne Central Coast HOr'"le 8. Outdoor 01/01/09 4-Color "San WIS ObiSPO count,! presents Pestaur.3nt lv1iJnrr'" Hotel5,l,lotels and Pesorts Traveillost 01/01/09 4-Color Sal-, LUIS Obispo I~OlJnt'f Restaurant Mantn Fiver Hotels, Motels and Resorts Tr"..;ell-,o"t 01/01/09 4-Color ::'009 PartiCipating Pest3urants -San Lu's OblspiJ C c",r~ Pestaurant Month Regional Centra, Coast MagaZine 01/01/09 4-Color San LUIS CiDISPO County Res0urant 'vi onth ReglCn31 \fVlne Courtr\'! -:'"111S VVeet< 1I1 i?2/09 ~-Color San LUIS Obispo County Pest:wrant fvlontrl Settor ,..i anuar'v ' t-Ilgrillgt-Iting Robin's CM, Hoppe's CY, Marna's Meathall SLO g Novo SLO SlJtitOtdL-, -IvL4jdZifie 5 0 0 1500 3000 3000 3'] 00 30 eu:J 13500 0 0 0 0 [I 0 0 0 0 0 0 0 0 0 0 0 0 I] 0 75000 33,86640 33,86640 2,733 40 000 71,22120 1 1 1 1 1 75000 :33,866 ~O 33,866 ~O ::',73840 om 71 ,2'~1 20 10000 5::'2,144 522,144 19,950 30,OO;J 11 Cl4 ,238 Newspaper Santa Barbara -Santa Mana-Tol053 F'res~" LLC [11/[11/09 BNI Olnner & a Maile "Rest3uram MJIltt-, ane The CLrous Ca"e of Benjamin Button" try Ten 8ayus Santa 8arnara -Santa Mana San LUI5 ObI5;::ID I'~E';I\' TImes 01/[11 /09 BNI CUIsine "Get more for le5S I" by' 1.<,at1ly Marcks Har'destjl r'J £'W spapers The l'lbune 01/03/09 8/1/1' BUSiness Section Buzz -Culinary Toun:::rn focuS of RestaUl"3r~ Mont f-l by Tanya Strickland iJVltrl quote by Chef at Ar1Jsan PP S. mentions SLO "'."/lne Assoclaoon' g Paso RolJles Wine Country Alilame Newspapers The Tnbune 01/07109 B/IA.! Food 8 Wine Section Food Calendar -Pestauran's 'Aer SpeCial Meals for $30 Santa Bamara~ Santa Mana -S.3n LUIS ObiSpo r·Jev,.' Times 01/08/09 Color "Ce,ebrare Restaurant Month n-,roughoUl the c ourty , With par1Jc Ipant ads S aucellto Canyon SLO, Leve' 4 PR Halter f;ancr, PR, Case. vVlnelyPR Pelican POint PB,LJdo PB, Steamers F'B 8 Paso Potlles Inn Stea,llouse Santa Barbara -Santa 1"lana-Tol053 PI"OS, ~LC 01/15/09 Color San LUIS ObiSpo C Duntv Pes0u'Qnt Month Wltll part',:lpallt ads -Orchid MB, Cass House CY, Steamers PB, V\/Indows on tne V./ater rv1B, Pel,can POInt PB .Santa Barbara --S3nta Mana-1010s, Press, LLC 01/29/09 Color San~L11S ObISpo COuntl Pes0ucant Month wllrl partlSlpar,t ads -Orchid MB, Cass H ou~,e C Y, Steamers PB, Wndow" In the Water M8, Pelican F'cnnt PB NEwspapel', nle 1 nbune 81129/nq Color Ilcke!: Caleraar -San llm ODI5PO Count)' Pe'turart ~I omh With partiCipant ads for Custom House AB, Steamers PB, Li,,!eI4 F'P S. Enoreea PP Sumot31s -l\l£i\hJspjp21 b 0 0 75 [HJ 6500 bOO 400 6500 65 m moo GOO 34600 0 0 0 Ci 0 [I 0 0 0 0 0 I] r' 0 0 0 [I I' 0 0 0 n D 0 0 0 n [I 000 000 om 12880 5000 000 000 231 10 40990 1 1 1 1 1 1 1 1 OOD 000 0(10 128 SO SCOD 000 0[10 231 10 409 gO 0 40,mO 0 35.563 40,[100 0 [I 39,467 155,031] Radio MOtJ TEPE\ -::':iA.U:·~AS-SANT flC Pi -"I,~ 01/07/U9 J 00 PM San LUIS (JOI',pO Countv Pest3r3nt Mont~ featured Ir, "Veeplllg It Fresh" v-nth Chef Ch3rles MeVElc of Big Sf-v Care SLCi lritervtCWInQ Sarah Gomez iSLCCA Bj g paltclpa~ng ehet3 Santa Barbara -Santa M3na '<'\/EC-A I,1 [11/13/09 720 AM San LUIS ObiSpo Count\" Pest3urant fv1 Cinth -CarnE' Head, Com munlty' Relations M3n.3ger, Intervle1j'ied ,/is';UA-TULAF'E-HI\NFOPO 1-., LI C~"M 01'15/[19 8 00 AI¥1 Sari :.....LJIS OOISPO C:Junty' PeSt3urant MO'1th -Calrle Head, COrTIrTunrt~' Reiatlons Manager, Inter'/Iev~:ed 15 10 10 0 0 0 0 0 0 :] [I n 0 0 D 348 CiO 000 ~15 00 \ 1 1 3~8 00 000 415 [1(1 2,500 [I ~,30:] O;:,i(14{lg 01/01/09 Page -, ~if1arket: Categor.~'" [IIJffl3In Media Source / SLtJDomaln Date Time 1[0101 J Location Min Sec inches Word Count PR TN MP Media Value , P ubllCltv' value C;rc.ula:I'or,/ Irrq)resslons Sant" 8amara, Santa Marra KluC'-FM o1J19J1J9 720 ,AM San '--UI'':' Obispo Count,,' Pe:::,L3LJrant Month -Carne He3d, Com munlty' Pelatlons Manager, Irltervlewed ,JUOLOt3iS - F dolu 21 1[I 45 0 cr crm cr 0 cr 0 cr 0 0 13740 90040 1 13; 40 9m4[1 1,200 8,01]'J SubtoGIS' Resta.lraclt Menn', 17 45 0 481 OIJ 0 0 0 0 72,531 50 7.:2,531 50 l,:2E,7,2b8 Subt013ls ' Sill', LUIS DBISPO C:DUIHY 18 45 0 481 DO 29 0 0 0 72 721 16 72721 1~ 1,:?72,e41 Report Totals Total Pl3cemem, 21 45 0 522 JO 29 0 0 0 72.95:' 26 T:" ~152 :'6 1,:31~,]08 PMlon~, ':D;:t'il,gtv 1 qO'j_~cr[lc ~rle AI1Jltmn Company S om e JI~ !Tesslor esnn ates In this puollcanon are cOpynghterJ try ana proprreta-" to the Artr,tron Com pany Po1rons Cooynght 19qq ][07 Nlel'3en Media Research Some IInpresslon estimates In thiS pJblTatlon are copyngilled bV and pmpnetar,1o Nielsen Media Pesearct', Portions C Op-,[lgI~lt '9':IJ-2[.[l7 SRDS Some aaver1lSlng cost estirnalPs contained In trils publication are copynghted oy a"d pmpnetalyto SRDS Portl(ln~. C.O~~/n~lrlt 19t:;'9 ='007 ANP ~~ome aety'ertlslng cost estJm3tEs cont::Hned In this publll:ation are cop:.mghted by and pmpr1et3ryto Af'JP Portlors 1= OOfr" gtlt 1998-2007 SQAD Inc Som e advertising cost esbm ates contJlned In this publl( ation are c0p'rlghted by anci proprietary to SQA.D Inc Po11ons COLNI'gl~,t 21]IT SUITe-lie", Information Servlces,lnc Some adver1lSlng cost estimates contained In thiS publication are ccpynghted by and pmpn8to'y 10 BUlTelle's Po1,ons COa,,"'gl,t 1998 2007 POrrah,:; whoIIY'OI,vned subsidiar,'ofSDI Some aavel11slng cost estimates contained ,n thl" p~bll(atlon are copyllghll'd by and propnetary to PRtravJSDI 07/04/(19 01101/09 ='39 8 -:',