HomeMy WebLinkAbout01-14-2009 PCC MinutesPromotional Coordinating Committee
Minutes
Wednesday, January 14, 2009
5:30 pm
City Hall
Council Hearing Room
990 Palm Street
CALL TO ORDER: Chair Cate Norton 5:30 pm
PRESENT: T. Conner, Babb, J. Conner, Nicklas, Kinney
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
There was no public comment.
CONSENT AGENDA
ACTION: Moved by J. Conner/Nicklas to approve the consent agenda as presented.
Motion carried 5:0
Cate Norton asked the VCB representative to include more information relevant to San Luis
Obispo in the report. The committee is not interested in the press releases for the other
jurisdictions.
PRESENTATIONS
1. PR CONTRACT – CHAMBER OF COMMERCE QUARTERLY REPORT
Lindsey Miller presented last quarter’s activities.
Website:
They added several features such as videos (under the photo gallery), a wedding page, and
“free things to do” to the website.
Collaboration:
The Chamber has taken an active role in the Airport Community Marketing group, assisted
with the Harvest Festival and the Straight Down Golf Classic. They also promoted SLO at the
TownGown conference and the Cal Poly Homecoming Celebration. They continue their
efforts with the Air Pollution Control to create a “Car free San Luis” website and are helping
with Prado’s Culinary Carnival.
Public Relations:
They achieved coverage in the following publications:
- 48 Straight Jeep King of the Mountain on CBS
- Wall Street Journal- Off the Beaten Track
- OC Weekly- Best Weekend Getaway
- Smart Market Meetings- SLO as destination for meetings
- CA Food Adventures Book- coverage on SLO restaurants
Next quarter they will concentrate their efforts on
- Niche media: Travel websites
- Niche theme: Culinary - Including restaurants, wine country and Farmer’s Market
- Target Arizona publications
- Press Release on “affordable” SLO
- Plan Cultural press trip – April/May
BUSINESS ITEMS
1. PROPOSAL FOR USE OF CURRENT FULFILLMENT BUDGET
Verdin Marketing Ink proposed to use the $12,000 budget to a direct marketing campaign
with the first 50 respondents winning a $100.00 VISA gift card. The committee encouraged
the tracking of zip codes to see where respondents are coming from and if possible where
the gift certificates were redeemed. The remainder of the fulfillment budget ($12,000) will be
used to purchase 6,000 guides from the Chamber for use in 2009-10.
ACTION: Moved by J. Conner/Nicklas to approve Verdin Marketing Ink’s proposal as
presented. Motion carried 5:0
2. RETREAT PREPARATION & BUDGET OVERVIEW
Staff gave a brief overview on the current budget the PCC administers and the reductions
made in 2008-09 to balance the City’s budget.
The Chair then reiterated that the retreat will be together with the TBID board in order to
define the two advisory bodies’ goals and collaboration. The retreat‘s ultimate goal is
however to define the PCC’s efforts without duplicating the TBID boards campaigns. There
was a brief discussion regarding the possible agenda items and staff was asked to meet with
the two chairs to further define the items to be discussed.
PCC LIAISON REPORTS
1. GIA UPDATE
No reports were given.
2. MARKETING SUBCOMMITTEE REPORT
John Conner reported on the meeting that led to the recommendation under Business Item 1
on the agenda.
3. TBID BOARD UPDATE
John Conner reported that the TBID Board RFP for marketing services was released and the
board held its pre-proposal conference at its regular board meeting. They also approved a
$10,000 partnership with Festival Mozaic to gain lodging exclusivity for the festival.
The meeting adjourned at 6:50 pm to the February 11, 2009 meeting.