HomeMy WebLinkAbout07-09-2008 PCC Agenda PacketAgenda
Promotional Coordinating Conlmittee
City of San Luis Obispo
Wednesday, July 9, 2008
5:30 p.m. Regular Meeting Council Hearing Room
990 Palm Street
The Goals of the City of San Luis ObIspo Promotional Coordinating Committee are to (1) Improve the quality of life
available to all residents of and visitors to San Luis Obispo and (2) Promote, in a manner consistent with long-range
community goals, the development of San Luis Obispo as a regional and tourist center.
CALL TO ORDER: Chair Cate Norton
PUBLIC COMMENT: Each speaker is limited to three minutes of public comment
ICONSENTITEMS
C1 Minutes of the Meeting of June 11, 200S
C2 Marketing Subcommittee Minutes of June 17, 200S
C3 TOT Report (to be distributed at meeting)
C4 Smith Travel Report
CS Community Promotions Budget Report
C6 Advertising Report
C7 Public Relations Report
CS Visitors Center Report
C9 Visitors and Conference Bureau Report
Any writings or documents provided to a majority of the Promotional Coordinating Committee regarding any item
on this agenda will be made availabLe for public inspection in the Administration office of the City of San Luis
Obispo at 990 Palm Street during normal business hours.
Promotional Coordinating Committee
IPRESENTATIONS
At this time, representatives of the Community Promotions Contractors will provide highlights of contract activities
undertaken in the past month describe how activities are accomplishing Tourism Marketing Plan Objectives and seek
direction from the PCC when necessary regarding contract fulfillment.
1. QUARTERLY REPORT -CHAMBER OF COMlVIERCE 30 min
IBUSINESS ITEMS
1. SUBCOMMITTEE RE-ASSIGNMENT (continued from 6111/08) 30 min
2. GIA LIAISON ASSIGNMENTS FOR 2008-09 15 min
3. BUDGET UPDATE 15 min
IPCC LIAISON REPORTS
1. GIA UPDATE -LIAISON REPORT 5 min
2. MARKETING SUBCOMMITTEE REPORT 5 min
IPCC COMMUNICATIONS
At this time Committee members make announcements, report on activities, refer to staff issues for study and report back
to the Committee at a subsequent meeting.
ADJOURN.
Promotional Coordinating Committee
Minutes
Wednesday, June 11, 2008
5:30 pm
City Hall
Council Hearing Room
990 Palm Street
CALL TO ORDER: Cate Norton -5:30 pm
PRESENT: T. Conner, Babb, Nicklas, Kinney, Maggalet
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
There was no public comment.
CONSENT AGENDA
ACTION: Moved by T. Conner/Babb to approve the consent agenda with the following
changes: -Minutes from 5/14: change Kathy McGrath to Katy McGrath
-Minutes from 5/28: Terry Conner added that he opposed the
decision regarding the left-over GIA funding, since he wanted a
50/50 split between research and enhanced promotion.
Motion carried 6:0
PRESENTATIONS
1. OATH FOR SARAH TAYLOR-MAGGALET -Oath performed by City Clerk Audrey
Hooper
2. ADVERTISING CONTRACT -VERDIN MARKETING INK
Katy McGrath presented the 2008-09 bUdget allocations and the agency's planned
advertising strategy for the upcoming year. They plan to continue the successful search
engine marketing (SEM) on Google and Yahoo. In addition, they want to develop a new co
op ad for San Luis Obispo City hoteliers, instead of buying into the VCB's co-op that did not
yield significant response. They are also optimizing the online tracking on landing pages and
the newsletter to gain a better picture on people's interests. They plan a survey to better
establish actual visits to SLO instead of basing their reports on fulfillment numbers that do not
represent actual visitors. They hope that this survey will compliment the one done by the City
on advertising effectiveness and provide data as to the actual success of the current
advertising efforts.
DisclJssion: Jonni Biaggini was concerned that this new co-op initiative signals a change of
philosophy in that it no longer considers co-op with county members. Mary Verdin explained
that the initiative does not exclude this possibility, but addresses the agency's charge to
consistently brand the City and its tourism industry. The committee did not see any issue with
the agency's proposal and found that it follows the objectives and strategy determined in the
Marketing Plan.
Jonni Biaggini was further asked to address the issue why the City has never featured on the
cover of the VCB's visitors guide. The committee would like to know why since the City has
been paying its fair share to the VCB all along.
BUSINESS ITEMS
1. TOURISM BUSINESS IMPROVEMENT DISTRICT (TBID) UPDATE
Staff gave a brief update on the protest hearing and introduction of the ordinance governing
the City's TBID. After the protest hearing and only one written protest received, Council
introduced the ordinance on June 17, 2008 unanimously. Staff also informed the committee
that the advisory body for the TBID will be staffed by five hoteliers, one of which will also
serve on the PCC. The PCC's bylaws will be updated to reflect the designated seat.
ACTION: Moved by NicklaslT.Conner to recommend to Council that the staff person
assigned to the TBID Board also staff the PCC in order to have continuity and
constant communication between the advisory bodies.
Motion carried 6:0
2. BUDGET 2009-11
Staff distributed the current two-year budget for the PCC and the PCC goals forwarded to
Council for the current fiscal plan and explained the process. The goal discussion and
recommendations for the 2009-11 financial plan will be on the PCC agenda in September to
meet the budget process schedule. Given that soon there will be a TBID Board looking at
promotional efforts, the committee assigned the Marketing Subcommittee to look at the
current allocation and establish recommendations as to best advise Council on the use of
General Fund allocations to promotions.
3. DOWNTOWN SIGNAGE
Staff gave a brief update regarding the current Capital Improvement Project (CIP) addressing
Downtown Directional Signage and the project committee working on the recommendation to
Council. Staff outlined the members on the committee and the preliminary work done. Staff
will continue to update the PCC as the project progresses.
4. SUBCOMMITTEE RE-ASSIGNMENTS
The Committee continued this item to July and asked staff to provide the minutes that
amended the bylaws regarding the change of subcommittee assignments every two years.
COMMUNICATIONS
The committee briefly discussed the state of the economy and its effects on the travel
industry. Jonni Biaggini gav~ an overview on the airport whose travel activities are down
25%. Debbie Nicklas stated that this is also an opportunity and encourage all contractors to
"think out of the box" and address ideas such as "SLO -just a gas tank away" in their
promotional efforts.
The meeting adjourned at 7:00 pm to the July 9,2008 meeting.
Promotional Coordinating Committee
Marketing Subcommittee
Tuesday, June 17,2008
12:30 p.m.
990 Palm Street
Council Hearing Room
CALL TO ORDER: Debbie Nicklas, 12:30 p.m.
PRESENT: Subcommittee Members: T. Conner
Contractors: Katy McGrath, Mary Verdin, Lindsey Miller, Dave Garth
STAFF PRESENT: April Richardson, Administrative Assistant
1. PUBLIC COMMENT
No public present.
2. RFP -EFFECTIVENESS STUDY
The subcommittee approved the draft version of the RFP with the following changes:
a. Change the amount of funding available for the study to $12,000.
b. Possibly attach the questions/methodology used in the last survey
c. Change the wording in workscope #4 to read "Present data so it is easily comparable to
the 2004 data" or in a way that makes the statement more clear
The subcommittee would like to see the list of RFP recipients. They would also like the PCC
and Council to prioritize tasks that should be accomplished with this study should more funding
become available.
3. ADVERTISING OPPORTUNITIES AND NEW CREATIVE
Katie from Verdin Marketing presented the committee with the completed Amtrak rack cards.
They will begin distribution in the next few weeks.
Katie also presented an advertising opportunity for an ad in a Tri-County Weekly publication
that would be distributed regionally. Because the committee does not know of this particular
publication and its distribution (and time constraints prohibited them from waiting), they
authorized Katie to offer the publisher half the quoted rate ($250) for a full-color, half page ad.
Verdin recommends that the City continue with the current ad campaign and revise the
headlines to make them more current. They will bring some new ad copy to the PCC meeting
on July 9, 2008.
Meeting adjourned 1 :05 p.m. to July 15,2008
PCC Marketing Subcommittee Minutes
Page 1
Tab 2 -Trend San Luis Obispo, CA
City of San L"ls Obispo
For 1M Montn of May 2006
Monthly Percent Change Overall Percent Change
4
2
1
o::T~~V 3
o ! -1
·5 '
-2
-10 --3
-4
-15 , -5
-20 1
... -6 '
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Noy Dec Jan Feb Mar Apr May Year To Date Running 12 Months
__ Oce -#.;.·ADR RevPAR
2006 2007 2008 '(ear To D<IlIla Running 12 Months
Dec J~ F.b M~ Ap, Moy Jun Jur Aug S.p Oct Nov Dec J.n F.b M" Ap' Moy 2006 2007 2008 200' 2007 2008
This Year 506 492 624 642 '29 693 732 80.5 761 668 644 584 470 506 6" 66.5 60.2 63.0 606 636 604 656 684 640
Last Year 51.1 49.8 56.4 60.0 71.0 65.7 73.2 78,9 77.8 70.1 69.1 59.0 50.6 49.2 62.4 64.2 n9 69,3 61.3 606 63.6 64.5 65.6 68.4
Percent Change -09 '0 106 69 26 55 00 20 -21 -55 68 -10 27 ." 35 174 -9.1 49 -50 18 '.3 -37 --""
2006 2007 2008 '(ear To Data Running 12 Months
Dec J" F.b M~ Ap, M.y Jun Jur Au. s.p Oct Nov Dec J~ F.b M~ Ap, M.y 2006 2007 2008 2006 2007 2008
This Year 102.26 96.72 101 16 10369 113.36 11267 12567 12676 12635 120 68 11096 1'181 104 23 97.33 10169 '05.70 113 10 11633 10344 1[)6 33 10728 'as 59 11193 11491
Last Year 9733 9450 9977 10001 10930 11005 12082 12277 124.31 115.39 10816 108.42 10228 9672 101 16 10359 11336 11257 95.92 103.44 106 33 '0004 105.59 1" 93 --, 4 Percent Change 51 24 37 37 2.4 40 49 3,2 46 26 31 19 06 0'19 -02 3.2 18 28 09 55 60 27
2006 2007 2008 '(aarTo Dele Running 12 Months
Dec J" F.b M~ Ap' Moy Jun Jur Aug s.p Oct Nov Dec J.n F.b M" Ap' Moy 2006 2007 2008 2007 2008
This Year 517':> 4763 631':> 6656 6267 76,04 92.00 10361 9771 8057 7141 6529 4696 4921 62.97 7025 68 '0 7323 6268 6'60 6477 6927 74.38 '356
Last Year 4971 47.02 56.31 6005 7766 72.27 B848 96 8' 96 66 81 53 7471 6396 51.75 47.63 6315 6656 8267 7804 5881 6268 6760 5450 6927 7438
Percent Change , 3 '2,2 108 65 80 40 70 '1 -12 -44 20 -54 33 03 56 "6 -62 66 , 8 -42 74 7'< -"
200'
2006 2007 2008 '(aar To Date Running 12 Months
Dec J~ F.b M" AI" Moy Jun Jur Au. S.p Oct Nov Dec J.n F.b M" Ap' May. 2006 2007 2008 2006 2007 2008
This Year 57,906 57,906 52,304 57,906 56,040 57,908 56,040 62,217 62,217 60,210 62,217 60,210 62,217 62,217 56,196 62.217 60,210 62,217 262.066 262,068 :J03,057 681.620 681,820 726,385
Last Year 57,908 57,908 52.304 57,908 56.040 57,908 56,040 57,906 57,90B 58,040 57,908 58.040 57,906 57,906 52,304 57,908 56.040 57,908 262,068 282,068 282.065 661,620 681,820 681,820
Percent Change 00 00 00 00 00 00 00 14 " 74 74 74 74 74 14 14 14 74 00 00 74 00 00 68
2006 2007 2008 '(earlo D<IlIte Running 12 Months...Dec J~ F.b M" Ap, M.y Jun Jur Aug Sep Oct Nov Dec J~ F.b M" Ap, Moy 2006 2007 2008 2006 2007 2008
ThiS Year 29.300 26,517 32,653 37,172 40,870 40,11 1 41,024 SO,066 47,368 40,199 40,040 15,159 29,236 31,458 34,730 41,354 36,255 39168 170.937 179,323 182,9€6 447,312 453,048 466,057
Last Yeal 29,579 28,811 29,519 34,768 39,815 38,024 41,039 45,692 45,030 39,596 39,997 33,071 29,300 26,517 32,653 37,172 40,870 40,111 172,939 170,937 179,323 439,613 447,312 453,048
Percent Change -09 10.6 6 9 26 55 00 96 1.5 01 63 -02 103 64 '13 '13 -24 -12 49 20 13 29"" "
2006 2007 2008 '(ear To Deta Running 12 Months
Dec J.n F.b M~ Ap, Moy Jun Jur Au. S'p Oct Nov Dec J.n F.b M" Ap' Moy 200' 2007 2008 2006 2007 2008
This Year 2,996,841 2.758,298 3,303,177 3.854,248 4,632,901 4,519,336 5.155,614 6,446,548 6,079,514 4,851,039 4,442,675 3,931.243 3,047,252 3,061.946 3,538,702 4,371 ,007 4,100,471 4,556,447 17.681.349 19,067,955 19,628,575 47.232,437 50,711.082 53,582,660
Last Year 2,678,615 2,722,557 2,945,096 3,477 121 4351,650 4,184.725 4,956,160 5,609,787 5.597,564 4,569,063 4,326,093 3,585,604 2,996,541 2,756,298 1,303,172 3,654,246 4,632,901 4,519,336 16.588,237 17.681,349 19,067955 43,979,338 47,232,437 50,71' .082 --" 6 , " " "
2006 2007 2008
Dec J'n F.b M" Ap, M.y Jun JuJ Au. S.p Oct Nov Dec J.n F.b M~ Ap, M.y
census Props 27 27 27 27 2'27 27 26 28 28 28 28 28 28 28 28 28 28
Census Rooms '688 '688 1688 '668 1868 1668 1868 2007 2007 2007 2007 2007 2007 2007 2007 2007 2007 2007
% Rooms Participants 791 191 19' 791 79' 191 191 106 806 806 78,0 50' 50' 806 806 806 819 "3
Percent Change 13 122 '08 65 80 40 149 8.6 27 96 110 134 -11 5 06 66 , 8 29 74 57
SMITH TRAVEL RESEARCH
Tab 3 -Response San Luis Obispo, CA
City of San LUIs Obispo
For the Month of May 2008
STR Chg in
Code Name of Establishment City &State ; 2:ipGode Aft Date Open Date Rooms Rms
26014'Apple Farm Inn & Trellis Court San Luis Obispo, CA 93401 Aug 1988 Aug 1988 104
2106 8est Western Somerset Inn San LUIS ObiSpo, CA 93401 Jun 1962 Jun 1962 39
11906 Comfort Inn & Suites Lamplighter San Luis Obispo, CA 93401 .Jun 2003 77 Y
34916 Days Inn San LUIS ObiSpo San LUIS ObiSPO, CA 93401 Aug 1997 Aug 1997 75; Y
25325 Holiday Inn Express Hotel San LUIS Obispo San Luis Obispo, CA 193401 May 1994 Jun 1978 100;
26810 l La Cuesta Inn San LUIS ObiSpO, CA 93401 Jun 1985 Jun 1985 72
3977: Peach Tree Inn San Luis Obispo, CA 93401 ·Jun 1957 Jun 1957 37
43906; Petit Solell San LUIS ObiSpO, CA 193401 15
21216 Quality Suites San Luis Obispo San Luis Obispo, CA ;93401 Nov 1986 Nov 1986 138
44522 San LUIS Creek Lodge San LUIS ObiSPO, CA 93401 Aug 2002 Aug 2002 25
19674 Sands Suites & Motel San Luis Obispo, CA 93401 Jun 1985 Jun 1985 70
26511 Super 8 San LUIS ObiSpo San LUIS ObiSpo, CA 93401 Feb 1989 Feb 1989 49'
7247 Travelodge San Luis Obispo San Luis Obispo, CA 93401 Jun 1960 Jun 1960 39
27870 Travelodge San LUIS ObiSpo Downtown San LUIS ObiSpO, CA 93401 May 1998 51
2105 Best Western Royal Oak Hotel San Luis Obispo, CA 93405 Jun 1978 Jun 1971 99'
56038 Courtyard San LUIS ObiSpo San LUIS ObiSPO, CA 93405 Jul2007 Jul2007 139
21781. Econo Lodge San Luis Obispo San LUIS Obispo, CA 93405 Nov 1997 Apr 1986 32;
26042; Embassy SUites San LUIS ObiSpo San LUIS Obispo, CA 93405 May 1995 Dec 1986 195
119051 Homestead Motel San Luis Obispo, CA 93405 .Jun 1971 Jun 1971 18
11907 Madonna Inn San LUIS ObiSpO, CA 93405 lJun 1958 Jun 1958 109
6333 Motel 6 San Luis Obispo North San Luis Obispo, CA 193405 Mar 1973 Mar 1973 86;
28341 Motel 6 San LUIS ObiSpo South San LUIS ObiSPO, CA 93405 AU91992 Mar 1988 117
2104 Ramada Olive Tree San Luis Obispo, CA ·93405 Apr 2002 Jun 1964 61 Y
11903 Rodeway Inn San LUIS ObiSpo San LUIS ObiSPO, CA 93405 Apr 2008 27
2899 Rose Garden Inn San LUIS Obispo, CA 93405 Jan 1998 64
11902 San LUIS Inn San LUIS ObiSpO, CA 93405 35 1
27871; Sycamore Mineral Spgs Resort San Luis Obispo, CA 93405 Jun 1935 Jun 1935 74 Y
10397 Vagabond Inn San LUIS ObiSpo San LUIS ObiSPO, CA 93405 Nov 1968 Nov1968 60
Total Properties: 28 2007 .
2006 2007 2008
F M A M J AlS 0 N D F M A M J A SON D J F M A M J J A SON D
o 0 0
00000000000000 •• 0000000000.
..... .. ....................
o a • •
·........... ......
o 0 0 0 0 o 0 0 a 000 0 ..... 0 0 a 0 a 0 •
......
'0 0 0 000 a a o 0 Q 0 000 0 0 0 0 a a a a ·.·........ ...... ........ ........
....
.. ...... ....
..... .... .
a 0 0 0 0 0 0 0 0 0 a 000 0 0 000 0 0 0 0 a 0 0 a 0 0
o -Monthly data received by STR
• -Monthly and dally data received by STR
Blank -No data received by STR
Y -(Chg In Rrns) Property has experienced a room addition or drop dUring the time period of the report
SMITH TRAVEL RESEARCH
1 SUNGARD PENTAMATION -FUND ACCOUNTING V4.1 PAGE NUMBER:
DATE:
TIME:
07/03/08
08: 41 : 30
CITY OF SAN LUIS OBISPO
EXPENDITURE STATUS REPORT
EXPSTAll
SELECTION CRITERIA: expledgr.key_orgn~'11300'
ACCOUNTING PERIOD: 13/08
SORTED BY: FUND,FUNCTION,PROGRAM,lST SUBTOTAL,2ND SUBTOTAL,ACCOUNT
TOTALED ON: FUND,FUNCTION,PROGRAM,lST SUBTOTAL,2ND SUBTOTAL
PAGE BREAKS ON: FUND,FUNCTION,PROGRAM
FUND-I00 GENERAL FUND
FUNCTION-50 COMMUNITY DEVELOPMENT
PROGRAM-11300 COMMUNITY PROMOTION
1ST SUBTOTAL-720 CONTRACT SERVICES
ACCOUNT --- --TITLE -- - -
-BUDGET
PERIOD
EXPENDITURES
ENCUMBRANCES
OUTSTANDING
YEAR TO DATE
EXP
AVAILABLE
BALANCE
YTD/
BUD
7337
7339
PROMOTION & PUBLIC REL
CHAMBER & VIS & CONF BUR
TOTAL TITLE NOT FOUND
239,900.00
214,428.38
454,328.38
.00
.00
.00
17,262.32
3,500.00
20,762.32
220,634.72
212,247.89
432,882.61
2,002.96
-1,319.51
683.45
99.17
100.62
99.85
TOTAL CONTRACT SERVICES 454,328.38 .00 20,762.32 432,882.61 683.45 99.85
7455 COMMISSION & COMM
TOTAL TRAVEL. MEETINGS
MTGS
& DUES
1,000.00
1,000.00
.00
.00
.00
.00
213 . 92
213.92
786.08
786.08
21. 39
21.39
TOTAL OTHER OPERATING EXPEND 1,000.00 .00 .00 213 . 92 786.08 21. 39
TOTAL COMMUNITY PROMOTION 455,328.38 .00 20,762.32 433,096.53 1,469.53 99.68
TOTAL COMMUNITY DEVELOPMENT 455,328.38 .00 20,762.32 433,096.53 1,469.53 99.68
TOTAL GENERAL FUND 455,328.38 .00 20,762.32 433,096.53 1,469.53 99.68
TOTAL REPORT 455,328.38 .00 20,762.32 433,096.53 1,469.53 99.68
July 2008
Date: 07/09/08
To: PCC Members, Brigitte Elke
From: Verdin Marketing Ink
Subject: Advertising Contract Activities for June 2008
This report is provided as a summary of the activities performed by Verdin Marketing Ink under the City of San Luis Obispo's tourism
advertising contract for the month of June 2008.
Results
Inclusion of links to area alliance websites from
e-newsletter
Comoleted
Ongoing
Traffic from Google decreased by 1%. Yahoo
increased Yahoo Search Marketing spend by
Decreased Google ADwords spend by 3% and
traffic increased by 4%.
6% to accommodate fulfillment budget.
No co-ops placed in June 3.4 Explore cooperative advertising Weak response to co-op opportunities by hotels
opoortunities Co-ops for the city sent to SLO hotels
3.5 Advertising budget management lOO% of annual (2007-08) budget has been spent
(Attachment 2: Final '08/09 budget)
3.6 Advertising and consumer relations services CD-ROM digital version of the Visitors Guide All 3,000 Digital Visitors Guides have been sent,
being sent for fulfillment th!ough June hard copy distribution to start in July
Work with the Marketing Subcommittee Met on June 173.7 Refined RFP for research; continue with current
ad campaign imagery, but to update headlines
Sec. Objective Action Results
4 CibnsumerRelations
Provide "direct marketing" services to Opportunities with local hoteliers to increase
consumers
4.1
lodging to be continued in 08/09 fiscal year
4.2 Develop targeted themes to attract Keywords for niche markets are being refined as 1% increase in total click thrus: 7,146 from 7,094,
consumers to the region (collaborate with the ADWords campaign continues. 2% conversion rate maintained
PR Contractor and PCC Marketing
Subcommittee)
Pursue other targeted niche opportunities Full page ad purchased in Hollywood Bowl 3% increase in referral traffic (over May)
Summer Program (ads to run Jul, Aug and Sept)
Research underway to use targeted partner sites
through Google to enhance niche site visibility
4.3
Use local events and amenities in consumer Searched all 2007 GIA recipient event listings 4.4 lncluded GIA events in e-newsletter (See section
oriented email, electronic newsletters and for inclusion in June e-newsletter 1.1 for complete list)
other web-based promotional opportunities
Promotion for Harvest Festival planned for 4.5 Pursue focused promotional opportunities Harvest Festival video cast planned for upload to
with local orgs to reach target audience Summer of 2008 the SLO Vintners site and visitslo.com
Monthly, send e-newsletter promoting city Ongoing compilation of events to highlight in e4.6 June e-newsletter sent 6/1 0
events and new visitor opportunities to e-newsletter. 20,034 sent
database. Provide copies to all city lodging
3,678 opened
properties and encourage its use by visitors.
18% open rate
Make a copy available to the Chamber for
22% click thru rate (link summary: Attachment 1)
placement on visitslo.com
4.7 Explore other direct marketing opportunities Preliminary work on survey questions to send to Survey to be sent in July, preliminary results to be
in defined feeder markets Visitors Guide reported in August
,i' ii$i P(ovilileadvertismgf'ulfilhnent ~\!;~., '"'''' in xeSIJUl11SlR"", fotI
Looking into new folders for improved Subcontracted out to the Chamber of Received samples folders, deferring development
Commerce
5.1
presentation of the visitors guide to consumer. to FY08
5.2 Direct consumers to the website for All ads include web address/landing page 1,931 requests submitted to the Chamber, 170%
fulfillment as well as development of the directing to a page with an option to subscribe increase from May. 58% of the requests came
electronic database to the newsletter and get a visitor's guide from Sunset Magazine response cards.
353 people opted into the e-newsletter .,
6 Provilil~w~itten repo'~bll . <"-"IY lu""totne City A'drninisti?tion .·~ole inchJ~~1il in the PCiQrneetingpayJ,<ets.
6.1 Quarterly Report Contractor Presentation: 09/10/08 Next report: 08/13/08
Attachment 1
June E-Newsletter Link response click thru rates
Link Click Count
Concerts in the Plaza 208
Farmers Markets List 134
Ranger Led Hikes 84
Jack House Event 82
Botanical Garden 76
Festival Mozaic 62
Wine Country Map 35
Taste 35
Wine Tasting (Winery listing) 29
Tolosa Winery Event 23
Festival Mozaic Tickets 17
SLO Symphony 15
SLO Symphony Kids Workshop 4
Restaurants 0
TOTAL 804
Attachment 2
Verdin tf\~
2008-2009 FINAL BUDGET ALLOCATION
Revised 7/03/08
Budget Year: 2008-2009 Total
Budget: $197,000
General Acct Management $26,000
Includes meetings, quarterly reports, media
planning and buying, reconciliation of all vendor
invoices, and general activities. Also includes
$2,000 for purchase of the Smith Travel
Research Report.
Creative/Production $15,000
Development, production and printing costs for
ads, direct mailers, e-blasts (includes
photoqraphy)
Media Purchases $72,600
Includes online marketing purchases and
management, print, radio and TV advertising
priced at net rates. Also includes $10,000 for
collaborative spending for local events as they
are defined.
Advertising Fulfillment $81,400
Includes $22,400 for purchase of 2008 Chamber
Visitor's Guide, $30,000 postage and $29,000
for purchase or development of Visitor's Guide
for 2009
Contingency $2,000
$191,000 I
" ~ r' 0 '< ~
Vnlht HarKetlng 1111 • 191D Broad nun· San ~lth OtilsMD • h~'541'900~ ", www.ficrillmarietlal.um
I San Luis Obispo
Chan1ber of Cornrnerce Report to City of 5LO PCC/June 2008
1.1
1.2
2.0
Continue to maintain and improve upon
Strategic Alliances.
Collaborate with other contractors
Use of City's Brand
Made contact with CP PR department
about CP Magazine-waiting to hear
back.
Meet with Brian Trapp from Vistior TV
to talk about working together to add
more video to visitslo.com. Working on
details.
Meeting every month
Chamber meet with CP and CalTrans
about signage-working on ordering
signs. Proposal at PCC Meeting.
Supplying Cal Poly with new
Amtrak/SLO rack cards to promote SLO
and visitslo.com to potential student and
their parents.
Meet with VMI-working on ideas to
better promote 3 niches next year.
Discussed with Jonni upcoming events
and oromotions.
Continues to go on all press releases and
in press kit.
Cal Poly Senior Project being conducted
with a study on Perceptions of SLO from
LA-report findings at meeting.
Working on Tourism Survey for Summer
08-results available at meetinb " I
Wine. many contacts through state of CA
promotions and Media Kitty.
Researchinl?; wine Dublications.
3.2 Provide information to travel/assignment
editors
3.3 Target various niche interests Will being targeting wine. Received release and logo from
Children's Museum, now sending kits to
familv mal?;azines.
3.4 Maintain and improve strategic alliances Working on Town Gown ConferenceWorking with Jeep 48 Straight to promote
through special events promoting SLO as a destination. their upcoming event in October. Big
changes include having a concert series in
Working with Culinary Carnival on conjunction with the event.
promoting the event in SLO.
Working on 2009 Tour of CA. City
agreed to event now working with AEG
to be officiallv selected.
4.1 Aggressively maintain and develop Hosting Austrailian Freelancer and
relationships with travel writers/editors Photographer in mid-July.
Just finished hosting freelance family
publication writer-focused on SLO and
new Children's Museum.
4.2 Target specific media markets Working on pitching to European
Markets.
Onl?;oin4.3 uests
4.4 Planning next press trip to focus on
Cultural San Luis Obispo and will plan
for earlv 2009.
5.1 Working on pitching wine. Focusing on
4.5.1 30 domestic press visits Will be hosting travel writer in late June (18/30 + 55 Tour of CA)
who writes for USATourist News Fox affiliate from Fresno for piece on one
MalIazine and travelinlImamas.com. tank tri~.
4.5.2 8 magazine articles Hosted Beth Blair who writes for USA (17/8)
Tourist News Magazine. Sunset Magzine-SLO as a dream location
to appear in August issue.
4.5.3 24 newspaoer articles (12/24)
4.5.4 24 general media coverage (calendars) Continue to send events to calendars
(278/24) Skywest magazine, Wine
Spectator, etc.
Submitted information to State for their
event publication for Harvest Festival in
Nov.
4.5.5 I 12 articles or info updates to electronic (14/12)
media
4.5.6 I Two broadcast events Tour of CA (Feb 2009) (6/2)
Jeep 48 Straight (October 2008) Sent b-roll to Despierta America
4.5.7 I Top 20 guide books-solicit coverage Worked with the Away Network to
develop story for San Luis Obispo for
both a selIment and online.
European market this summer.
5.2 12 press releases/4 "What's New" (22/12 + 50) Working on Children's
Museum release
Produced and continue to update as
6.4 Press Room at www.visitslo.com Working on new photo cd-includes
new pictures of SLO. Images will be
online as well.
6.5 Media Kitty report
needed. Sent in kits.
Developing new plans for 2008-2009 will
present at PCC meeting.
Continue to add events and press releases
aboutSLO.
f,San Luis O~ispo
Chanlber 01-(Ollnnerce
Visitor Center Contract
June 2008
Iun.08 May. 08 Jun. 07
Visitors to Center: 6,860 6,138 6,425
Promotional materials distributed:
City Maps 177 68 80
County Maps 33 36 41
Visitor Guides 158 145 222
Visitor Packets 48 27 28
Advertising responses fulfilled:
EnjoySLOwines.com/Advertisement
BeautifuISLO.com/Advertisement
WelcomeSLO.com/Advertisement
TraveltoSLO.com/Advertisement
Go ToSLO .com/Advertisement
LetsGoSLO .com/Advertisement
HelloSLO .com/Ad vertisement
SLOEasy.com/Advertisement
SLOGoing.com/Advertisement
SLOGetaway.com/Advertisement
Phone Line #/Advertisement
Phone Line #/Advertisement
Saveur Magazine. VCB Coop
OutsideleadInfo.com -3
VisitSLO.com/Advertisement 580 517 990
On-line Newsletter 50 40 87
Sunset Responses 1127 30 380
California Visitor Guide Responses 265 313
Other
Total responses: 2,022 915 1,457
Total sent year-to-date:
City Ad Packets 8,447 6,516 9,658
Amtrak Coupons 8,447 6,516
SAN LUIS OBISPO
CHAMBER OF COMMERCE VISITOR CENTER
JUNE 2008
PEOPLE COUNT
DAY DATE PEOPLE DAY COUNT PEOPLE EVENING COUNT
Thursday 5 213 36
Friday 6 209 32
Saturday 7 268 21
Thursday 12 215 19
Friday 13 229 26
Saturday 14 274 44
Thursday 19 278 19
Friday 20 213 28
Saturday 21 185 16
Thursday 26 231 27
Friday 27 243 24
Saturday 28 255 32
Total 2813 324
CALENDAR OF EVENTS
Total number of events in June calendar: 113
Total number of events inputted as of 01/01/2008: 511
Number of Events inputted during this month: 107
SAN LUIS OBISPO CHAMBER OF COMMERCE VISITOR CENTER
JUNE 2008
VISITOR RELATED EMAIL & PHONE CALL REPORT
DAY DATE PHONE CALLS EMAIL
Sunday 1 19 2
Monday
2 25 8
Tuesday 3 21 5
Wednesday 4 41 2
Thursday 5 31 8
Friday 6 40 4
Saturday
7 16 2
Sunday
8 11 4
Monday
9 17 0
Tuesday 10 23 12
Wednesday 11 46 9
Thursday 12 32 6
Friday 13 29 2
Saturday
14 12 5
Sunday
15 13 1
Monday
16 27 7
Tuesday 17 18 4
Wednesday 18 44 6
Thursday 19 49 9
Friday 20 34 0
Saturday
21 12 2
Sunday
22 16 3
I
Monday
23 43 12
Tuesday 24 30 0
Wednesday 25 56 6
Thursday 26 56 13
Friday 27 37 10
Saturday
28 38 2
Sunday
29 18 1
Monday
30 31 2
Total 885 147
I -, 1 Luis Obispo .... )
" 5<11 ... ~ CnmmeJ CtChdmbt'l 01 .'
www.VisitSLO.com Web Site Activity
# of distinct visits/sessions:
# of total pageviews:
A vg. sessions per day:
A vg. pageviews per session:
Avg. length of time on site:
3~~:1::<C;
~5,Z'(
June 2008
June '08 May'08
48,780 43,605
252,314 232,108
1,626.00 1,406.61
5.17 5.32
04:20 04:10
June '07
32,651
159,392
1,088.36
4.88
5:29
-:!.:<;-D.:·:":-12,·:CS ;i :::;8 j, l~ZS
Graph is # of sessions/distinct visits over a one-year period.
Top three most viewed pages:
June'08 May'08 June '07
Lodging: 1,807 1,701 6,117
Activities: 657 436 n/a
Wine Tasting: 412 n/a n/a
Number of Hours expended: 36 hrs
Calendar Inputting-24 hrs
Updating/Changes/Additions-12 hIS
2007-2008 City of SLO PR By SLO County VCB
Market Category / Domain Media Source I SubDomain Date Time / Color / Location Min: Sec Inches Word
Count PR TN MP Media
Value )( Publicity
Value
Circulation/
Impressions
SAN LUIS OBISPO
ALLPR
-
Internet
contracostatimes.com 07/08/07 Sub Page
"Gas-free getaways" -San Luis Obispo
sfgate.com 08/16/07 Main Page
SLO -Jeep King of the Mountain
washingtonpost.com 09/23/07 Sub Page
"Wandering East, Sip by Dip" -by Cindy Loose, describes her visit to SLO County. Illustrated with
several color photos, and side bar w/ extensive details to plan a visit. Hotel Cheval, Madonna Inn,
Avila Lighthouse SUites, Villa Creek, Justin, McLintock's, Pasolivo
mailtribune.com 11/19/07 Main Page
"A Wine Lovers Delight" SLO, Paso Robles, Atascadero, Cambria, Hearst Castle -Lee Foster
journalnow.com 11/25/07 Sub Page
"Go East Folks: Drifting from the Coast into Central California's heart reveals an easygoing, country
lifestyle" -by Cindy Loose, describes her visit to San Luis Obispo County, especially Paso Robles and
San Luis Obispo.
kgo.com 01/25/08 Sub Page
SLO County-ldeal Setting to Pop the Question" press release was posted on Travel with John
Hamilton Blog.
762
139
2366
1750
1492
353
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
2,089.56
22,742.10
218,284.80
11,629.10
2,501.19
116.70
1
1
1
1
1
1
2,089.56
22,742.10
218,284.80
11,629.10
2,501.19
116.70
2,735
244,505
92,015
9,931
1,672
624
Subtotals Internet: 6 0: 0 0.00 6.862 0 0 0 257,363.45 257,363.45 351,482
Magazine
Golf NCGA Golf Magazine 07/01/07 4-Color
Dairy Creek. Chalk Mountain & Morro Bay Golf Courses. SLO dining, Farme~s Mkt, Madonna Inn, etc.
Travel Trade Courier 07/01/07 4-Color
San Luis Obispo, Paso Robles, wine country, Morro Bay, Grover Beach, Pismo Beach
Lifestyle Magazine Bakersfield Life Magazine 07/01/07 4-Color
Getting Away: Hot Spots on Highway 101. Pismo Beach and SLO. Dolphin Bay, Teh Cliffs Splash,
Tangent/Baileyana, Edna Valley Vineyards, Madonna Inn
Lifestyle Magazine Marin Magazine 09/30/07 4-Color
"Connoisseur's Heaven" feature includes SLO, Cambria and Paso Robles article by Robert Kaufman.
RV RV Journal 10/01/07 BIW
Murder Mystery Dinner -Shell Beach, SLO Harvest Celebration, Christmas in the Plaza, Great
American Melodrama, Craft Mart
Meetings Smart Meetings 10/01/07 4-Color
Coastal Bliss: Embassy Suites, Morro Bay, farmer's Market, Hearst Castle, McLintock's Shell Beach,
SLO Airport, La Bellasera, Courtyard
S unset Mag -All California Sunset Mag 10/01/07 4-Color
Open Studios (Morro Bay & SLO)-Ken McAlpine
Lifestyle Magazine Distinctly Northwest 10/01/07 4-Color
San Luis Obispo - A Wine Lovers Delight. By Lee Foster. SLO, Paso Robles, Atascadero, Cambria,
Hearst Castle
60.00
30.00
60.00
50.00
8.00
70.00
3303
120
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
16,380.00
1,650.00
5,632.20
8,000.00
750.00
26,379.08
6,249.60
6,300.00
1
1
1
1
1
1
1
1
16.380.00
1,650.00
5,632.20
8,000.00
750.00
26,379.08
6,249.60
6,300.00
180,000
29,000
75,000
0
140,334
33,960
750,000
20,711
07102/08 2007-2008 City of SLO PR Page: 1
Market Category / Domai n Media Source / SubDomain Date Time / Color / Location Min: Sec Inches Word
Count PR TN MP Media
Value x Publicity
Value
Circulation/
Impressions
Meetings Meetings West 11/30/07 4-Color 30.00 0 0 0 7,050.00 1 7,050.00 26,010
"Middle Ground'" New properties, Cambria, Pismo Beach, Paso Robles, Morro Bay, SLO, Hearst
Castle
Golf Golf Today 12/01/07 BIW 72.00 0 0 0 4,335.12 1 4,335.12 350,000
Bob Weisgerber -San Luis Obispo, SLO Marriott, Morro Bay, Onboard Nautical, Paso Robles, Eberle,
Arroyo Robles, Dairy Creek, Chalk Mtn, River Oaks, Cypress Ridge, etc.
Travel AAA Westways 12/31/07 2-Color 48 0 0 0 2,587.74 1 2,587.74 3,735,510
Jan/Feb 08 issue. Restaurant Month. Big Sky-SLO, Robin's & The Custom House
RV RV Journal 01/01/08 BIW 54.00 0 0 0 5,062.50 1 5,062.50 140,334
Winter 2007/2008, RV Journal -Monarch Butterflies (PBj, Elephant Seals, Whale Watching, Cambria
Art & Wine Festival, Amgen Tour of California (SLOj, Tall Ships Visit (MBj, International Film Festival
(SLO), Zinfandel Festival (PRj, Cattleman's Western Art Show (PRj, Orchid Show (AG), Hearst
Castle, Art After Dark (SLOj, Bike Happening (SLOj and Elfin Forest.
Restaurant Industry The Restaurant Standard 02/01/08 4-Color 105.00 0 0 0 12,312.30 1 12,312.30 10,000
Restaurant Month feature -All participants listed. Postcard featured
Meetings Smart Meetings 02/01/08 4-Color 98.00 0 0 0 19,566.68 1 19,566.68 33,960
Unique Meeting Venues by Cathy Chin Leong. Hearst Castle, Madonna Inn & Hotel Cheval
Travel AAA Westways 03/01/08 4-Color 30.00 0 0 0 40,433.40 1 40,433.40 3,735,510
"A Conversation with Pattea Torrence"
SLO County, by Beth Fhaner
Subtotals Magazine: 15 0: 0 667.00 3,471 0 0 0 162,688.62 162,688.62 9.260,329
National TV
NBC -Network Station Today Show 08/16/07 8:30 AM -9:00 AM 5: 14 0 0 0 356,771.70 1 356,771.69 5,417,000
Pacific Coast Highway -Apple Farm, San Luis Obispo
Subtotals National I V: 1 5: 14 0.00 0 0 0 0 356,771.69 356,771.69 5,417,000
Newspaper
San Francisco -Oakland -Sal Contra Costa Times 07/08/07 BIW 762 0 0 0 13,724.84 1 13,724.84 179,446
"Gas-free getaways" -San Luis Obispo
San Francisco -Oakland -Sal San Francisco Chronicle 08/16/07 BIW 139 0 0 0 3,827.17 1 3,827.17 373,805
SLO -Jeep King of the Mountain
Washington DC (Hagerstown) Washington Post, The 09/23/07 Color 2366 0 0 0 117,190.80 1 117,190.80 930,619
"Wandering East, Sip by Dip" -by Cindy Loose, describes her visit to SLO County. Illustrated with
several color photos, and side bar w/ extensive details to plan a visit. Hotel Cheval, Madonna Inn,
Avila Lighthouse Suites, Villa Creek, Justin, McLintock's, Pasolivo
Medford -Klamath Falls Mail Tribune 09/29/07 Color 2012 0 0 0 4,357.99 1 4,357.99 30,837
"Olives and Grapes Thrive on the Shoulder of Big Sur" -Cindy Loose. San Luis Obispo and Paso
Robles
Nashville Tennessean, The 10/07/07 Color 512 5 0 0 8,931.53 1 8,931.53 232,329
"Wine, Scenery, Culinary Delights Shine on Central California" -by Cindy Loose. San Luis Obispo &
Paso Robles
Greensboro High Point -Wir Winston-Salem Journal 11/25/07 BIW 1492 0 0 0 7,396.74 1 7,396.74 94,543
"Go East Folks: Drifting from the Coast into Central California's heart reveals an easygoing, country
lifestyle" -by Cindy Loose, describes her visit to San Luis Obispo County, especially Paso Robles and
San Luis Obispo.
Los Angeles Los Angeles Times 12/19/07 Color 100 0 0 0 12,557.00 1 12,557.00 894,155
Restaurant Month -SLO, Cambria Avila Beach, Paso Robles
Los Angeles Ventura County Star 01/06/08 BIW 237 0 0 0 1,469.02 1 1,469.02 95,861
Restaurant Month. All participants listed
San Francisco -Oakland -Sa' San Jose Mercury News 01/13/08 BIW 43 0 0 0 1,093.18 1 1,093.18 251,666
07/02/08 2007-2008 City of SLO PR Page: 2
Word Media Publicity CirculationlMarket Category I Domain Media Source I SubDomain Date Time I Color I Location Min: Sec Inches PR TN MPCount Value x Value Impressions
Restaurant Month: Avila Beach, Cambria, Morro Bay, Pismo Beach, SLO, etc.
=als -Newspaper: g O' 0 0.00 7,663 5.0 o o 170,54B.27 170,54B.27 3,OB3,261
Subtotals -ALL PR: 31 5: 14 667.00 17,996 5.0 o o 947,372.02 947,372.03 1B,112,072
Subtotals -SAN LUIS OBISPO: 31 5: 14 667.00 17,996 5.0 o o 947,372.02 947,372.03 1 B,112,072
Total Placements: 31 5: 14 667.00 17,996 5.0 o o 947,372.02 947,372.03 18,112,072Report Totals
Portions Copyright 1999-2007 The Arbitron Company. Some impression estimates in this publication are copyrighted by and proprietary to the Arbitron Company.
Portions Copyright 1999-2007 Nielsen Media Research. Some impression estimates in this publication are copyrighted by and proprietary to Nielsen Media Research.
Portions Copyright 1999-2007 SRDS. Some advertising cost estimates contained in this publication are copyrighted by and proprietary to SRDS.
Portions Copyright 1999-2007 ANR. Some advertising cost estimates contained in this publication are copyrighted by and proprietary to ANR.
Portions Copyright 1998-2007 SQAD Inc. Some advertising cost estimates contained in this publication are copyrighted by and proprietary to SQAD Inc.
Portions Copyright 2007 Burrelle's Information Services, Inc. Some advertising cost estimates contained in this publication are copyrighted by and proprietary to Burrelle's.
Portions Copyright 199B-2007 PRtrak, a wholly-owned subsidiary of SDI. Some advertising cost estimates contained in this publication are copyrighted by and proprietary to PRtrakiSDI.
07102/08 2007-2008 City of SLO PR Page: 3
San Luis Obispo County Visitors & Conference Bureau
SLO PCC Report -June 2008
Section Objective Action Results
1.1 Partnering with SLO Vintners; Cal Poly;
Arts community
2.0 Use of City's Brand City's brand is located on City's page on
SLOCVCB website
3.0 Visitor Info for conference/group
attendees
4.1 Info Requests Responded to phone, reader response card,
website requests
1,197 guides sent, 142 e-guide requests, 1,421
total ad responses. Year to Date (YTD):
12,607 guides, 2,792 e-guides and 13,755 ad
responses
4.2 Info Contact & Referrals Phone and website referrals 15,913 referrals to SLO City member sites.
YTD: 186,660
4.3 Special Events & Cultural Offerings Website contains 102 separate events of SLO-City
only events
1,959 referrals to SLO events. YTD: 40,233
Continuously adding to list of events
4.4 Newsletters
5.1 Increase group business Held Groups & Meeting Committee meeting Planning next Meeting Planner Fam Trip for
Fall, 2008
5.2 Represent City at trade shows
5.3 Work with Individual prospects to
Coordinate Conferences
8 group leads was sent out to members for a
estimated economic impact of $124,674.
Group leads YTD: 58 leads with an estimated
economic impact of $1,597,556
5.4 Promote PAC; Damon Garcia; other
6.1 Coordinate with city's AD and PR
contractors
Held monthly collaboration meetings/phone calls
with SLO Chamber and Verdin Marketing Ink.
Coordinated with Verdin on Co-Op Advertising
6.2 Market region as destination Execution of Marketing Plan -Focus on Niche
Markets.
6.3 Develop appropriate materials (website,
contests, ads)
6.4 Distribute a minimum of 6 topical City
press releases
Press Releases YTD: 9
Completed Press Visit :J
• June 5-6 -Lena Katz, Freelance Travel Writer. Researching three California guidebooks under the Travel TemptatiollJ title for Globe
Pequot Press.
• Tune 6-7 -Uriel Yashiv, Editor, TralJel NewJ IJrael. Visiting the Central Coast as an independent post-Pow Wow press trip.
1
6.5
Pending Press Visit
• July 11-12 -Maelle Besancon and Breent Klinkum,Journalists (France). Writing about California for Guide de Routard, the leading travel
guide in France.
• Sarah Siese,Journalist (United Kingdom). Writing California chapter for Heaven on Earth GREEN travel book.
• TED Cheryl Crabtree, Writer, Fodor's California 2009. Plans to visit to update the San Luis Obispo County portion of the guide.
• TED Margot Black, Contributor, IohnnyJet.com. Plans to visit in Fall to research family travel feature for travel Web site, Johnny Jet. com.
6.6 Produce electronic and print visitors guide Working on Fall, 2008 issue of Visitor Magazine-
focus is on cultural tourism
6.7 Attend various media/leisure/group trade
shows
June 8-9, 2008 Attended Spring 2008 Outdoor
Writers Association of California (OWAC)
Conference in Sonora. Fall 2008 OWAC
Conference scheduled for October 12-14 in Santa
Barbara.
7.0 Serve as Film Commission Fielded 9 location requests for various projects
commercials, photo shoots and documentaries.
Discovery Cooking, U nivision and Jeep filmed
in City of SLO.
8.0 Monthly Reports Content
8.2 Summary of web stats Total Visits: 89,524 for the month
Avg. Visits/Day: 2,984
Avg. Page Views/Visit: 6.57
Click Thrus to all Members: 46,756
Total visits YID: 965,379
Total CTs to all members YID: 486,490
Calendar CTs YID-175,541
Guly 1, 2007 -June 30, 2008)
8.3 I Summary of PR Efforts
Press Contacts
• Lora Finnegan, Freelance Travel Writer. Exploring story ideas for pitch to SunJet Magazine.
• Lena Katz, Freelance Travel Writer. Carrie Head and I assisted Lena with lodging arrangements and suggested interviews for press visit to SLO
County, June 5-6.
• Carolyn Koenig, Editor, Smart Meetings Magazine. Sent Carolyn a copy of San LuiJ ObiJpo County VCB Judged BeJt in California with Coveted TouriJm
Marketing Award press release for possible use in news section.
• Lori Tenny, Managing Editor, and Katie Morell, News Editor, Meetings West Magazine. Sent Lori and Katie a copy of San LuiJ ObiJpo County VCB
Judged BeJt in California with Coveted TouriJm Marketing Award press release for possible use in "News Brief' section.
• Tom Wilmer, Travel Correspondent, KCBX FM Public Radio, San Luis Obispo. Met Tom at 2008 Spring OWAC Conference in Sonora. Sent him a
copy of San LuiJ ObiJpo County VCB Judged But in California with Coveted Toun'Jm Marketing Award press release for possible use in his reports.
• Keith Lair, Outdoor Writer, San Gabriel Vallry NewJ. Saw Keith at 2008 Spring OWAC Conference in Sonora. He mentioned that he wrote article
about Carrizo Plain National Monument as a result of the post-OWAC Conference in SLO County in 2006. Followed up with e-mail, asking him to
send me a tearsheet.
• Bill Becher, Freelance Outdoor Writer. Met with Bill at 2008 Spring OWAC Conference in Sonora and discussed story ideas.
• Martin Symington, Contributor, The TimeJ ofLondon. Sent him specific information about Hearst Castle and its connection to L'.S. presidential politics
2
for story he is writing.
• Bob Howells, Editor-at-Large, National Geographii' Adventure. Sent Bob information about ATVing at Oceano Dunes for "50 Coolest Outdoor
Adventures in the U.S." story.
• Beth Fhaner, Features Editor, WeJtwcryJ Magazine. Following up on recent and pending SLO County coverage.
California Travel and Tourism Commission
June 2, 2008 -Sleep Under the Starry SkieJ on a California Camping Tnp press release. Montana de Oro State Park was featured in Central Coast portion of
California campgrounds press release.
June 13, 2008 -Submitted two items -San Luis Obispo Children's Museum & Silverado Stages New Round-trip Service to LAX -for the Fall 2008 edition
of What'J New in Calijornia.
June 20, 2008 -Submitted copy for San Luis Obispo County feature, plus several "Inside Scoops," for featured destination article on LandoJlf'ineandfood.mm
home page
Coverage
• May 2008 -SUnJet Magazine (Southern California Edition). "Travel I Tips & trips" section included item about Vivant Fine Cheese in Paso Robles by
Lora J. Finnegan. Coverage resulted for Lora's visit in fall 2007 as part of the FallFest press trip organized by SLO County VCB. Words: 72. Column
inches: 2 % -inches.
• May-June 2008 -Auto World Magazine. Si..x page travel feature by Jo Chen about Hearst Castle, Piedras Blancas and Cambria appeared in Chinese
publication. Article illustrated with several color photographs. Coverage resulted from press visit organized by SLO County VCB, March 30 -April 1,
2008.
• June 2008 -52Pe1fei'tDcryuom. Popular travel Web site features article about Paso Robles Wine Country by Silvia Kratzer. Coverage resulted from
press visit organized by SLO County VCB, March 26-27, 2008. Unique visitors: Approximately 1,100 daily. Average time spent on site: 3 minutes.
Words: 1,081. Value: TBD.
• Wednesday, June 4, 2008 -The Charlotte ObJerver, Travel. "Enchanted Hearst Castle: Palatial home celebrates 50 years of public tours" by Ann Tatko
Peterson, Travel Editor, Contra COJta TimeJ. Feature was generated by press visit organized by San Luis Obispo County VCB, May 16-18,2008. Words:
994.
• Wednesday, June 4, 2008 -Star-Telegram (Fort Worth, TX), Travel. "Enchanted Hearst Castle: Palatial home celebrates 50 years of public tours" by
Ann Tatko-Peterson, Travel Editor, Contra COJta TimeJ. Feature was generated by press visit organized by San Luis Obispo County VCB, May 16-18,
2008. Words: 1,559.
• Wednesday, June 4, 2008 -Star-Telegram (Fort Worth, TX), Travel. "California's Cambria: Much more than a quaint beachside town" by Ann Tatko
Peterson, Travel Editor, Contra COJta TimeJ. Feature was generated by press visit organized by San Luis Obispo County VCB, May 16-18, 2008. Words:
963.
• Wednesday, June 4,2008 -The free Lance-Star (Fredericksburg, VA), Travel. "Hearst Castle open to public for 50 years now" by Ann Tatko-Peterson,
Travel Editor, Contra COJta TimeJ. Feature was generated by press visit organized by San Luis Obispo County VCB, May 16-18,2008. Words: 1,113.
• Wednesday, June 4, 2008 -Idaho StateJman, TraveL "Enchanted Hearst Castle: Palatial home celebrates 50 years of public tours" by Ann Tatko
Peterson, Travel Editor, Contra COJta TimeJ. Feature was generated by press visit organized by San Luis Obispo County VCB, May 16-18, 2008. Words:
994.
• \V'ednesday, June 4, 2008 -TheState.mm (South Carolina). "Enchanted Hearst Castle: Palatial home celebrates 50 years of public tours" by Ann Tatko
Peterson, Travel Editor, Contra COJta TimeJ. Feature was generated by press visit organized by San Luis Obispo County VCB, May 16-18,2008. Words:
1,559.
3
• Wednesday, June 4, 2008 -Lexington Herald-Leader (Kentucky), TraveL "Enchanted Hearst Castle: Palatial home celebrates 50 years of public tours" by
Ann Tatko-Peterson, Travel Editor, Contra Costa Times. Feature was generated by press visit organized by San Luis Obispo County VCB, May 16-18,
2008. Words: 1,559.
• \Vednesday,June 4, 2008 -The Sun News (Myrtle Beach, sq, TraveL "California's Cambria: Much more than a quaint beachside town" by Ann Tatko
Peterson, Travel Editor, Contra C(uta Times. Feature was generated by press visit organized by San Luis Obispo County VCB, May 16-18, 2008. Words:
960.
• Wednesday, June 4, 2008 -The Telegraph (l\1acon, Georgia), TraveL "California's Cambria: Much more than a quaint beachside town" by Ann Tatko
Peterson, Travel Editor, Contra Costa Times. Feature was generated by press visit organized by San Luis Obispo County VCB, May 16-18, 2008. Words:
960.
• Wednesday, June 4, 2008 -The fremo Bee, TraveL "California's Cambria: Much more than a quaint beachside town" by Ann Tatko-Peterson, Travel
Editor, Contra Costa Times. Feature was generated by press visit organized by San Luis Obispo County VCR, May 16-18, 2008. Words: 960.
• Sunday, June 8, 2008 -The Kansas City Star, TraveL "One man's castle: i\ visit to the Hearst mansion in California" by Ann Tatko-Peterson, Travel
Editor, Contra Costa Times. Feature was generated by press visit organized by San Luis Obispo County VCR, May 16-18, 2008. Words: 1,554.
• Sunday, June 8, 2008 -Ventura County Star, Travel. "California's Cambria, Town Offers Much More Than Beachside Quaintness," by Ann Tatko
Peterson, Travel Editor, Contra Costa Times. Feature was generated by press visit organized by San Luis Obispo County VCB, May 16-18, 2008. Words:
952.
• Sunday, June 8, 2008 -The Jllodesto Bee, TraveL "Hearst Castle, Central Coast's enchanted hilltop palace celebrates 50 years of public tours" by Ann
Tatko-Peterson, Travel Editor, Contra Costa Times. Feature was generated by press visit organized by San Luis Obispo County VCB, May 16-18,2008.
\Vords: 994.
• Sunday, June 8, 2008 -The Boston Herald, TraveL "Hearst Castle hosts majestic mLX of artistic styles" by Ann Tatko-Peterson, Travel Editor, Contra
Costa TimeJ. Feature was generated by press visit organized by San Luis Obispo County VCR, May 16-18, 2008. Words: 975.
• Sunday, June 8, 2008 -Bradenton Herald (Bradenton, FL), TraveL "Enchanted Hearst Castle: Palatial home celebrates 50 years of public tours" by Ann
Tatko-Peterson, Travel Editor, Contra Costa Times. Feature was generated by press visit organized by San Luis Obispo County VCB, May 16-18,2008.
\Vords: 1,257.
• Sunday, June 8, 2008 -Tn'-City Herald (Kennewick, Pasco & RicWand, \VA), TraveL "Enchanted Hearst Castle: Palatial home celebrates 50 years of
public tours" by Ann Tatko-Peterson, Travel Editor, Contra Costa Times. Feature was generated by press visit organized by San Luis Obispo County
VCB, May 16-18,2008. Words: 1,257.
• Sunday, June 8,2008 -The News & ObJeroer (Raleigh, Nq, TraveL "Enchanted Hearst Castle: Palatial home celebrates 50 years of public tours" by
Ann Tatko-Peterson, Travel Editor, Contra Costa Times. Feature was generated by press visit organized by San Luis Obispo County VCB, May 16-18,
2008. Words: 1,257.
• Friday, June 13, 2008 -DailY Herald (provo, Utah). "Enchanted Hearst Castle: Palatial home celebrates 50 years of public tours" by Ann Tatko
Peterson, Travel Editor, Contra Costa Times. Feature was generated by press visit organized by San Luis Obispo County VCB, May 16-18, 2008. Words:
1,456.
• Sunday, June 15, 2008 -The Columbus Dispatch, TraveL "Owners eccentricities part of Hearst Castle" by Ann Tatko-Peterson, Travel Editor, Contra
Costa Times. Feature was generated by press visit organized by San Luis Obispo County VCB, May 16-18, 2008. Words: 961.
• Sunday, June 15,2008 -Omaha World-Herald, TraveL "Hearst Castle once entertained Hollywood's elite" by Ann Tatko-Peterson, Travel Editor, Contra
Costa Times. Feature was generated by press visit organized by San Luis Obispo County VCB, May 16-18, 2008. Words: 1,039.
• Sunday, June 15, 2008 -The News T n'bune (Tacoma, WA), TraveL "Quaintly Californian: Cambria is an unusual California seaside town with
considerable charm" by i\nn Tatko-Peterson, Travel Editor, Contra Costa Times. Feature was generated by press visit organized by San Luis Obispo
County VCB, May 16-18, 2008. Words: 969.
• Sunday, June 22, 2008 -The Providence Journal, TraveL "Hearst's colossal estate opened to public 50 years ago" by Ann Tatko-Peterson, Travel Editor,
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Contra COJta TimeJ. Feature was generated by press visit organized by San Luis Obispo County VCB, May 16-18, 2008. Words: 1,301.
• Sunday, June 22,2008 -ArkanJaJ Demo,rat Gazette, Travel. "Quirky Cambria filled with coastal diversions" by Ann Tatko-Peterson, Travel Editor,
Contra COJta TimeJ. Feature was generated by press visit organized by San Luis Obispo County VCB, May 16-18, 2008. Words: 952.
Pending Coverage
• CoaJtal u'ving Magazine, feature about Avila Beach by John Book is scheduled to appear in a spring or summer 2008 issue.
• Sumet Magazine, 8-page feature about southern portion of SLO County by Matt Jaffe to appear in May 2008 issue. (Note: story has been moved to yet
to-be-determined issue)
• WeJtw~YJ Magazine, feature about Paso Robles by Beth Fhaner is scheduled to appear in the September 2008 issue of the Los Angeles edition.
• Sumet Magazine, San Luis Obispo to be featured in "Dream Towns" feature in the August 2008 issue.
• Copley News Service. A major travel feature about San Luis Obispo County by Richard Carroll, with photos by Laura Weston, was posted with Copley
News Service on January 1,2008 and will remain in the system for one year.
• Sumet Magazine (Southern California Edition), story by Lora J. Finnegan about Green Acres Lavender Farm scheduled to appear in July 2008 issue.
8.4 Summary of advertising placements Fresno Bee and Bakersfield Californian co-op
pages
8.5 City specific AD & PR efforts
8.6 Media placement reports (per PR Trak service) Report Attached.
June PAE = $338,491
June Cire/Imp = 6,427,759
FY 2007/08 PAE= $4,433,860
FY 2007/08 Cire/Imp = 68,267,294
SLO FY 07/08 PAE = $947,372
SLO FY 07/08 Cire/Imp = 18,112,072
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