HomeMy WebLinkAbout07-09-2008 PCC Minutes Promotional Coordinating Committee
Minutes Wednesday, July 9, 2008
5:30 pm
City Hall
Council Hearing Room
990 Palm Street
CALL TO ORDER: Cate Norton - 5:30 pm
PRESENT: T. Conner, Babb, Nicklas, Maggelet, J. Conner
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
There was no public comment.
CONSENT AGENDA
ACTION: Moved by T. Conner/Babb to approve the consent agenda as presented.
Motion carried 4:0 (two members of the committee arrived after the approval
of the consent agenda)
PRESENTATIONS
2. PR & VISITORS CENTER CONTRACT – CHAMBER OF COMMERCE
Lindsey Miller presented last quarter’s achievements which included a press trip
concentrating on Food & Wine, 50 press submittals and participation at Cal Poly’s Open
House. The Chamber was also able to place two TV stories for SLO, one in Fresno and the
second one on CBS Sacramento. They established or continued strategic alliances with
Hospice, Festival Mozaic, Amtrak, and Cal Poly Alumni. Submitted PR articles appeared in
Costco Magazine, VIA, and Westways in addition to stories appearing in Vittles, Vintages
and Voyages, Life of Reily Newsletter, Pacific-coast-highway-travel.com, National
Geographic, European AAA, and American Express and Clear Channel LA Radio. Additional
articles are already scheduled for Sunset Magazine, USA Tourist News, CBS Sacramento,
Travel Adventure TV Show, Away.com and Hi Rise Magazine.
Lindsey also presented the recent tourism survey the Chamber conducted. The survey
showed little to no change in travel behavior, motivation, nights spent and dollars spent. For
the upcoming quarter, the Chamber plans the following projects:
– Jeep King of the Mountain/48 Straight Competition
– Work with the GIA recipients and inform them about City/Chamber/Verdin
services
– Work with Alumni House for Home Coming promotion
– Focus pitches to European Markets
– Pick one-tank “affordable” getaways to SLO
– Work on promoting Fall Arts Events
BUSINESS ITEMS
1. SUBCOMMITTEE RE-ASSIGNMENT (cont. from 6/11/08)
Chair Cate Norton reiterated how the change in the bylaws came about and why the
committee had found an automatic change in the subcommittees every two years to be
beneficial for all members and contractors. The committee briefly discussed whether the
elimination of the subcommittees had any merit and would ultimately better serve the PCC’s
mandate. The committee members agreed that the bylaws should be followed, the
subcommittees continued and the switch between the subcommittees should take effect
immediately. The next Marketing Subcommittee is scheduled for July 15th and John Conner,
Sarah Maggelet and Cathie Babb will now staff this committee.
2. GIA LIAISON ASSIGNMENTS FOR 2008-09
The committee assigned individual members to each organization receiving grant funding in
2008-09. The members will contact the individual organizations and work with them in
maximizing the promotion of their events.
3. BUDGET UPDATE
Staff gave a brief update regarding the current budget situation. The City Council is
scheduled to receive the initial report on the impacts of binding arbitration and give guidance
to staff on July 15, 2008. Thereafter, staff will have a better idea whether the Community
Promotions program will be impacted by cost savings measures. Enhanced Promotions
requests have therefore been postponed until further notice. The committee agreed that,
given the choice, they would rather give up the research budget in favor of Enhanced
Promotions.
COMMUNICATIONS
There was no comment under communications.
The meeting adjourned at 6:45 pm to the August 13th, 2008 meeting.