HomeMy WebLinkAbout09-10-2008 PCC Minutes Promotional Coordinating Committee
Minutes Wednesday, September 10, 2008
5:30 pm
City Hall
Council Hearing Room
990 Palm Street
CALL TO ORDER: Cate Norton - 5:30 pm
PRESENT: Babb, Nicklas, Maggelet, J. Conner, Kinney, T. Conner
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
Patty Thayer from the SLO Symphony addressed the committee members, thanking them for
the support of the Disney Hall Concert on June 8, 2008. 1600 people attended the concert
and five buses from SLO arrived for the special occasion. Patty had hired a PR firm in Los
Angeles to make sure that SLO was adequately promoted throughout the LA market.
CONSENT AGENDA
ACTION: Moved by J. Conner/Kinney to approve the consent agenda as presented.
Motion carried 6:0 (one member of the committee arrived after the approval of
the consent agenda)
PRESENTATIONS
2. ADVERTISING CONTRACT – VERDIN MARKETING INK
Katy McGrath reported on the agency’s efforts over the past six months and elaborated on
the preliminary survey results. Few print advertisements were placed, since the media plan
concentrates on off-season months. Two ads are planned for Sunset Magazine in September
and November and the ad in the Hollywood Bowl Program is running July through
September. The SEM campaign has shown good results and accounts for 30% of monthly
online visitors to www.visitslo.com. Verdin plans on continuing the use of local events
including GIA recipient events to increase traffic to the website.
Preliminary Survey Results:
4,026 surveys were sent out
507 respondents
65% had visited SLO
86% stayed in hotels – 69% in SLO
Main activities were: dining out, shopping, sight seeing, Farmers’ Market
Most of the visitors said that hotel discounts and attraction coupons would be attractive
incentives to re-visit.
BUSINESS ITEMS
1. BUDGET GOAL SETTING – PRELIMINARY DISCUSSION
Staff gave an overview on the budget preparation and upcoming goal setting for the 2009-11
financial plan. 2007-09 PCC goals were distributed for review and the committee members
were asked to prepare thoughts and ideas for the October meeting when the goals have to
be finalized. Staff was asked to allocate a large block of time on the October meeting for this
discussion and the Chamber representative was asked to keep next month’s presentation
short.
2. COMMUNITY PROMOTIONS – WHERE TO FROM HERE
John Conner briefed the committee members on the TBID Board meeting and its preliminary
thoughts on marketing efforts. Staff went over the current allocations within the Community
Promotion program. The Chair asked all committee members to think about possible use of
the program funding to recommend to Council. Staff was asked to look into a combined
meeting of the PCC and the TBID board to better align goals and objectives.
PCC LIAISON REPORTS
1. GIA UPDATE
No updates were given
2. MARKETING SUBCOMMITTEE REPORT
The Marketing Subcommittee did not meet in August. The committee members evaluated
alternative pictures for the ad campaign by email responding to the agency directly.
The meeting adjourned at 6:55 pm to the October 8, 2008 meeting.