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Home My WebLink About11-12-2008 PCC Agenda PacketI Agenda Promotional Coordinating Committee City of San Luis Obispo Wednesday, November 12,2008 5:30 p.m. Regular Meeting Council Hearing Room 990 Palm Street The Goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) Improve the quality of life available to all residents of and visitors to San Luis Obispo and (2) Promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Chair Cate Norton PUBLIC COMMENT: Each speaker is limited to three minutes of public comment CONSENT ITEMS e.l Minutes of the Meeting of October S, 200S e.2 TOT Report (to be distributed at meeting) e.3 Smith Travel Report e.4 Community Promotions Budget Report e.S Advertising Report e.6 Public Relations Report e.7 Visitors Center Report e.S Visitors and Conference Bureau Report Any writings or documents provided to a majority of the Promotional Coordinating Committee regarding any item on this agenda will be made available for public inspection in the Administration office of the City of San Luis Obispo at 990 Palm Street during normal business hours. I Promotional Coordination Committee IPRESENTATIONS At this time, representatives of the Community Promotions Contractors will provide highlights of contract activities undertaken in the past month describe how activities are accomplishing Tourism Marketing Plan Objectives and seek direction from the PCC when necessary regarding contract fulfillment. 1. QUARTERLY REPORT -SLOVCB 30 min 2. DAVE GARTH - A DOWNTOWN OVERVIEW 20 min IBUSINESS ITEMS 1. REVISED BYLAWS 15 min 2. PAPER FREE ENVIRONMENT WHAT CAN WE DO? 10 min 3. ANNUAL RETREAT -Date, time, and location 15 min IPCC LIAISON REPORTS 1. GIA UPDATE -LIAISON REPORT Smin 2. MARKETING SUBCOMMITTEE REPORT 5 min 3. TBID BOARD REPORT Smin I PCC COMMUNICATIONS At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the Committee at a subsequent meeting. ADJOURN. Promotional Coordinating Committee Minutes Wednesday, October 8,2008 5:30 pm City Hall Council Hearing Room 990 Palm Street CALL TO ORDER: Cate Norton -5:30 pm PRESENT: Babb, Nicklas, Maggelet, J. Conner, Kinney, T. Conner STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst PUBLIC COMMENT There was no public comment CONSENT AGENDA ACTION: Moved by J. Conner/Maggelet to approve the consent agenda as presented. Motion carried 6:0 (one member of the committee arrived after the approval of the consent agenda) PRESENTATIONS 1. PR CONTRACT -CHAMBER OF COMMERCE Lindsey Miller reported on the Chamber's PR efforts over the last quarter. The City received coverage in Sunset Magazine-Dream Cities, USA Weekend, Vintages & Voyages, Mother Earth !'Jews, Traveling Mamas.com, USA Tourist News Magazine, and MSN.com that utilized the Sunset article one month after the magazine coverage. In addition, they worked on promotions with Open Studio Tour, Cal Poly's Sustainability Conference, the Straight Down Golf Tournament, Botanical Garden, the SLO Vintner's Harvest Celebration, SLO County Airport, and Cal Poly's Homecoming. For the upcoming quarter they will concentrate on a cultural niche theme including the Path of History, focusing on downtown, the Children's Museum, and niche related magaZines for PR coverage. 2. SLO VINTNERS HARVEST CELEBRATION -BECKY GRAY Becky Gray, Executive Director for the SLO Vintners came to thank the committee for its support of the SLO Vintners Harvest Celebration 2008. She showed several video clips that showcased what a difference the financial support made in the promotional efforts. Sales for the event are up dramatically from three tables sold at the same time last year to 11 tables to date with one month to go before the actual event. Most of the tables were sold to people from the Bakersfield area. They attribute the success to the podcast and the fact that many events in Santa Barbara are so overcrowded that people are looking for more "intimate" venues. Based on a question from the committee, she stated that TASTE is doing really well and that Domain Alfred has re-joined the association. BUSINESS ITEMS 1. USE OF "LEFT OVER" ADVERTISING FUNDING The committee received a proposal from Verdin Marketing Ink that addressed funding currently allocated to buy Visitors Guides for 2009-10. Since it is not clear whether Verdin Marketing will continue to hold the contract, they wanted to at least present possible use of the $27,000. Since the PCC has yet to address its strategy for the upcoming financial plan, Verdin's proposal was not voted on, but simply received for future discussion. Part of the proposal outlined a package to collaborate with the SLO Airport. John Conner gave a brief report on the Airport Marketing Manager's (Phil D'Acri) presentation to the TBID Board the same morning. Phil outlined an immediate need for dollars to invest in a marketing partnership with US Airways. After some deliberation, the committee voted to allocate $3,000 from Verdin's "left over" funding to this effort. ACTION: Moved by Nicklas/Kinney to approve $3,000 to collaborate with SLO Airport on US Airways' marketing proposal given that the Airport will be seeking funding from other sources in the County. Motion carried 5:2 The committee members acknowledged that the funding will come from the advertising contract and that the funding currently allocated for tourism gUides was lowered to $24,000. 2. BUDGET GOAL SETTING 2009-11 After a lively discussion, the committee approved the goals as outlined in attachment 1 to be forwarded to the Finance & IT Director. ACTION: Moved by Kinney/Babb to approve the goals as outlined in attachment 1. Motion carried 4:0 (three members of the committee had to leave at 7pm). PCC LIAISON REPORTS 1. GIA UPDATE Cathie Babb and Jeanne Kinney reported that they had contacted all of their respective liaisons. 2. MARKETING SUBCOMMITTEE REPORT The Marketing Subcommittee did not meet in September. The meeting adjourned at 6:55 pm to the November 12, 2008 meeting. Tab 2 -Trend San Luis Obispo, CA Crr; 0' san LUIs Obispo For ltIe Month of Seotember 2008 Monthly Percent Change Overall Percent Change 10 1,0 0,0 -1,0 -5 -2,0 -10 -3,0 -15 -4,0 -20 -5,0 Apr May Jun JU' Aug Sep Dcl Nov Dec Jan Feb Mal Apr May Jun JUf Aug Sep Year To Date Running 12 Months ......Occupancy .....ADA --AevPAA • Occupancy III ADA III RevPAA This Year ....ApI 72.9 May 69.3 Jun '" J" SO, 2007 Au, 76 ' Sop 66.8 Oct 643 Nov 58.3 Oec 47.0 Jan 506 Fab 61.8 Mal 665 "'"602 2008 May 63.1 68.9 J" Jur 179 Au, 19.9 Sep 62.6 2006 67 , Year To Date 2007 68.5 2008 656 2006 653 Runnlng 12 Months 2007 66.3 2008 63.4 Last Year Percent Cnange 71.0 2,6 65,7 5.5 732 ~2 78.9 19 77,8 -21 70.7 5.5 691 -69 59.0 ,'.1 50.6 ·7.2 49.2 27 62.4 , 0 64.2 3,5 72,9 -17 4 69.3 -9.0 73.1 -57 80,4 3,1 76.1 5,0 66,8 -63 68,0,,, 671 2,0 68,5 -39 65.8 ~8 65.3 1,5 68,3 43 -2007 2008 Year To Date Running 12 Months This Year Apr 11336 May 112.67 Jun '25_29 Jur 128.40 Au, 128 13 Sep 120.50 Oct 111.00 Nov 1".91 Dec 104.29 Jan 9733 Fab 101.89 Mar 10570 ApI 1'3.10 May '1665 J" 125.82 Juf 125.06 Au, 128.68 Sap 114.06 2006 112.23 2007 116.07 2008 115.50 2006 '0972 2007 113.96 2008 114.14 last Year T09.~ 110.05 120.82 122.77 124.3 1 115.39 108.16 108.42 102.2S 96,72 101.16 103.69 113.36 112.67 125.29 128.45 128.13 120.50 103.09 112.23 116,07 101.14 109.72 113.96 Percent Change ... This Year 3,7 Apr 82.67 24 May 18.04 37 J" 916' 46 Jur 103.26 31 2007 Aug 9757 4.4 Sep 8048 26 OCl 7141 3.2 Nov 65.29 20 Dec 48,98 0,6 Jan 492 1 07 Feb 6297 19 Mar 70.25 -02 ApI 68 '0 3,5 2008 May 7356 0.4 Jun 8S 71 2,6 Juf 97.41 0.4 Aug 102.86 ·5.4 Sep 71.37 8,9 2006 75.33 3.4 Year To Oete 2007 79.47 -0.5 2006 /597 8' 39 2006 7162 Running 1Z Months 2007 15.51 02 2008 72.42 last Year n.S6 72.27 8848 96.87 96,68 81.53 74.71 63.98 51.75 47.63 63,15 66.56 82,67 78.04 91.61 103.26 97.57 80.48 70.06 '5.33 79.47 66.53 71.62 75.51 Percent Change 6" 8,0 3' 6,6 09 -1.3 44 2,0 ·5.4 3,3 -03 56 -17 6 -57 -53 57 5.4 _11.3 7.5 55 44 76 54 .,1 -2007 2008 Year To Date Running 12 Months This Year ApI 56,04{) May 57.908 J" 56.040 Juf 62.217 Aug 62.217 Sep 60,210 OCl 62,217 Nov 60,210 Dec 62,217 Jan 62,217 Fab 56,196 Mar 62,217 ApI 60.210 May 62.2'7 Jun 60,210 Jur 62,217 Au, 62,217 Sep 60,210 2006 509.964 2007 522,752 2006 547,91 , 2006 681.820 2007 694,608 2008 132.555 last Year 56,040 57,908 56,040 57,908 57,908 56,040 57.006 58,040 57,908 57,008 52,304 57.008 56.040 57.908 56,040 62.217 62.217 60,210 509.964 509.964 522,752 681,820 681.820 694,608 Percent Change 00 00 00 74 74 74 74 74 74 74 74 74 74 74 7,4 00 0,0 00 0,0 2.5 48 00 19 55 -2007 2008 Year To Date Running 12 MonthS This Year Apr 4{),870 May 4{),1'1 Jun 4{),976 Jur 50.016 Aug 47,378 Sep 40,214 Oct 40,026 Nov 35,129 Dec 29,218 Jan 31,458 Feb 34,730 Mar 41,354 A", 36.255 May 39,234 J" 41497 Juf 48,463 Au, 49,735 Sep 37.675 2006 34-2,294 2007 357,907 2008 360.401 2006 445,045 2007 460.275 2008 464.774 Last Year Percent Cnange 39,815 26 38,024 5,5 41,039 ~2 45,892 " 45,0~ 52 39,596 ',6 39,997 0,' 33,071 6.2 29,300 -03 28,517 '03 32,653 6.4 37,172 11.3 4{),870 ·113 4{),111 -22 4{),976 ',3 SO,016 3 , 47.378 5,0 40,214 -6,3 348.563 '2 342.294 4,6 357,907 07 448.519 08 445,04b 34 460.275 1,0 -2007 2008 Year To Dale RunnIng 12 Months This Year ApI 4,632,901 May 4,519.336 J" 5,133.790 Juf 6,424,579 Au, 6,070,718 Sep 4,845,897 Oct 4.442,870 Nov 3,931,243 Dec 3,047,252 Jan 3,061,948 Feb 3,538.702 Mar 4,371,007 ApI 4,100,471 May 4,576,609 Jun 5,221.085 Jur 6.060,605 Au, 6,399,870 Sep 4,297,032 2006 38,4 15,938 2007 41.542,939 2008 41,627.329 2006 48 829.046 52.45 1.477 2007 2008 53,048,699 Last Year Percent Change 4,351,850 65 4,184,725 80 4,958,160 " 5.609,782 '45 5,597,5848, 4.569,063 61 4,326,093 2,7 3.585,604 96 2,996,841 17 2,758.298 110 3,303,172 71 3.854,248 13.4 4,632.901 "' 4519,336 , 3 5,133,790 '1 6,424,579 57 6,070,718 ;4 4,845,897 _1 1 .3 35.726.217 7.5 38.415,938 81 -41,542,939 02 45,364.670 76 48.829,046 14 l' 52,451,477 -Apr May Jun Jur 2007 Au, Sep Oct Nov Dec Jan Feb Mar A", 2008 May Jun Juf IW, Sep Census P'ops 27 2l 27 28 28 28 28 28 28 28 28 28 28 28 28 28 28 28 Census Rooms '868 1868 '868 2007 2007 2007 2007 2007 2007 2007 2007 2007 2007 2007 2007 2007 200l 2007 " Rooms PanlClpants 79.' 19' 19' 106 '06 806 78.0 80.6 80.6 80.6 80.6 806 8' 9 8' 9 800 7" 784 74.8 A biank. ro ..... 1r'!Cllcates IIlsutllaent data SMITH TRAVEL RESEARCH Tab 3 -Response San Luis Obispo, CA City of San LUIs Obispo For the Month of September 2008 STR Code Name of Establishment 26014 Apple Fam1~lnn& Trellis Court 2106 Best Western Somerset Inn 11906 Comfort Inn & Su~es Lamplighter 34916, Days Inn San LUIS Obispo 25325'Holiday Inn Express San Luis Obispo 26810 La Cuesta Inn 39n Peach Tree Inn 43906 Petit Solei I 21216'Quality Suites San LUIS Obispo 44522'San luis Creek Lodge 19674 Sands Su~es & Motel 26511 Super 8 San LUIS Obispo 7247Travelodge San luis Obispo 27870 Travelodge San Luis Obispo Downtown 21781 Americas Best Value Inn San Luis Obispo 2105 Best Western Royal Oak Hotel 56038'Courtyard San luis Obispo 26042 Embassy Surtes San Luis Obispo 11905 Homestead Motel 11907 Madonna Inn 6333.Mote16 San Luis Obispo North 28341 Motel 6 San luis Obispo South 2104 Ramada Olive Tree 11903 Rodeway Inn San Luis Obispo 2899 Rose Garden Inn 11902 San LUIS Inn 27871 'Sycamore Mineral Spgs Resort 10397 Vagabond Inn san lUIS ObiSpo City & State San luis Obispo, CA San LUIs Obispo. CA San luis ObiSPO, CA San Luis Obispo, CA San LUIS Obispo, CA San lUIS Obispo. CA San Luis Obispo, CA San Luis ObiSPO, CA San luis Obispo, CA San LUIS Obispo. CA San luis Obispo, CA San Luis Obispo, CA San LUIS Obispo, CA San LUIS Obispo. CA San Luis Obispo, CA San lUIS ObiSPO, CA San Luis Obispo, CA San Luis Obispo, CA San luis Obispo, CA San Luis Obispo. CA San luis Obispo, CA San Luis ObiSPO, CA San Luis Obispo, CA San lUIS Obispo. CA San luis Obispo, CA San luis ObiSpo. CA San luis Obispo, CA San luis ObiSPO, CA , Zip Code All Date 93401 Aug 1988 93401 Jun 1962 93401 'Jun 2003 93401 Aug 1997 93401 May 1994 93401 Jun 1985 93401 Jun 1957 93401 93401 Nov 1986 93401 Aug 2002 93401 Jun 1985 93401 Feb 1989 93401 Jun 1960 93401 May 1998 93405 Jul2oo8 93405 Jun 1978 93405 ,Ju12oo7 93405 May 1995 93405 Jun 1971 93405 .Jun 1958 93405 Mar 1973 93405 .Aug 1992 93405 Apr 2002 93405 Apr 2008 :93405 'Jan 1998 93405 93405 Jun 1935 93405 Nov 1968 ~TE-'.a1~ "',roperties ~ Open[)ate Aug 1988 Jun 1962 Aug 1997 Jun 1978 Jun 1985 Jun 1957 Nov 1986 Aug 2002 Jun 1985 Feb 1989 Jun 1960 Apr 1986 Jun 1971 Ju12007 Dec 1986 Jun 1971 Jun 1958 Mar 1973 Mar 1988 Jun 1964 Jun 1971 Jun 1935 Nov 1968 28 Rooms 104 39 n 75 100 72 37 15 138 25 70 49 39 51 32 99 139 195 18 109 86 117 61 27 64 35 74 60 2007 Ch9 in Y y y y Rms 2006 2007 2006 0000000000000000000000000000000 00 ~ Monthly data received bySTR F M A M J J A ~ S 0 N.g,~ FM AM ,J J A SON. 0 J F M A M J A SON.. ·.. ·.. ·.. ·.. o 0 a .. ·..·..·.. ·.... ·. ·.... o 0 .... o • • ....... o 0 0 .....·...·. o 0 0 • • 0 0 a 0 00. ·... ·.. ·..·..... 0000000 ·..·. ·... ·.. o 0 0 0 0 ·.. o 0 000000000000 ·.... 0 0 0 0 .······ ······0 0 ······.. ····· ·······.······.... 0 0 0 0 0 0 0 0 0 0 0 • ~ Monthly and dally data received by STR Blank ~ No data received by STR y ~ (Chg ,n FlrTls) Property h"s expenenceda room addilion Or drop dunng the time penod of the report A blank row Indicates insuffiCient data SMITH TRAVEL RESEARCH SUNGARD PENTAMATION DATE: 11/07/08 TIME: 11:58:25 -FUND ACCOUNTING V4.1 CITY OF SAN LUIS OBISPO EXPENDITURE STATUS REPORT PAGE NUMBER: EXPSTA11 1 SELECTION CRITERIA: ACCOUNTING PERIOD: exp1edgr.key orgn='11300' 5/09 - SORTED BY: FUND, FUNCTION, PROGRAM, 1ST SUBTOTAL, 2ND SUBTOTAL, ACCOUNT TOTALED ON: FUND, FUNCTION, PROGRAM, 1ST SUBTOTAL,2ND SUBTOTAL PAGE BREAKS ON: FUND, FUNCTION, PROGRAM FUND-100 GENERAL FUND FUNCTION-50 COMMUNITY DEVELOPMENT PROGRAM-11300 COMMUNITY PROMOTION 1ST SUBTOTAL-720 CONTRACT SERVICES ACCOUNT -- -TITLE - - --- 2ND SUBTOTAL-797 BUDGET SUBTOTAL PERIOD EXPENDITURES ENCUMBRANCES OUTSTANDING YEAR TO DATE EXP AVAILABLE BALANCE YTD/ BUD 7337 7339 PROMOTION & PUBLIC REL CHAMBER & VIS & CONF BUR TOTAL SUBTOTAL 181,701.32 209,700.00 391,401. 32 .00 .00 .00 127,278.91 143,826.36 271,105.27 49,822.41 65,841.64 115,664.05 4,600.00 32.00 4,632.00 97.47 99.98 98.82 TOTAL CONTRACT SERVICES 391,401. 32 .00 271,105.27 115,664.05 4,632.00 98.82 7455 COMMISSION & COMM MTGS TOTAL TRAVEL. MEETINGS & DUES 1,000.00 1,000.00 .00 .00 .00 .00 115.81 115.81 884.19 884.19 11. 58 11.58 TOTAL OTHER OPERATING EXPEND 1,000.00 .00 .00 115.81 884.19 11.58 TOTAL COMMUNITY PROMOTION 392,401. 32 .00 271,105.27 115,779.86 5,516.19 98.59 TOTAL COMMUNITY DEVELOPMENT 392,401. 32 .00 271,105.27 115,779.86 5,516.19 98.59 TOTAL GENERAL FUND 392,401.32 .00 271,105.27 115,779.86 5,516.19 98.59 TOTAL REPORT 392,401.32 .00 271,105.27 115,779.86 5,516.19 98.59 November 2008 Date: 11/12/08 To: PCC Members, Brigitte Elke From: Verdin Marketing Ink Subject: Advertising Contract Activities for October 2008 This report is provided as a summary of the activities performed by Verdin Marketing Ink under the City of San Luis Obispo's tourism advertising contract for the month of October 2008. Sec. Objective Action Results I Assist in implementin~the City's Tourism Marketing Plan Goals and Objectives 1.l Maintain and improve upon strategic Collaboration with Art Center, Candy Corn Inclusion of information and links to area alliance alliances Classic, City to Sea Marathon, Garden's websites from e-newsletter Kitchen, Jeep 48 Straight, Paso Vintners, Sierra Club, SLO Arts Council, SLO Bike Coalition, SLO Downtown Association, SLO Parks & Rec, SLO Vintners 2 Use the Brand: San Luis Obispo: Experience the SLO Life! 3 Plan, prepare and implement Ad Campai~ 3.1 Development of ad concept Developed new ad headlines, imagery Utilized different headlines to freshen campai~n 3.2 Design and production of ad materials Ongoing as needed 3.3 Media Buys and placement Decreased Google ADwords spend by 2% and Traffic from Google increased by 1%. Yahoo decreased Yahoo Search Marketing spend by traffic decreased by 11 %. 9% to meet budget requirements. Purchased 1/3 page ad in CA Visitors Guide 3.4 Explore cooperative advertising No co-ops placed in October opportunities 3.5 Advertising budget mana.gement 33% of annual (2008-09) budget has been spent 3.6 Advertising and consumer relations services Hard Copy Visitors Guide completed 707 sent 3.7 Work with the Marketing Subcommittee Meeting cancelled I Sec. Objective ResultsAction 4 Consumer Relations 4.1 Notified winner, requested response by 12/1Provide "direct marketing" services to Randomly selected a winner from the survey consumers submissions 4.2 5,635 total click thrus (6% decrease over Sept.). Develop targeted themes to attract consumers Keywords for niche markets are being refined as consistent with the decreased ad spend.to the region (collaborate with PR Contractor the ADWords campaign continues. and PCC Marketing Subcommittee) 2% conversion rate maintained 4.3 10% decrease in referral traffic (over September) Pursue other targeted niche opportunities Research underway to use targeted partner sites through Google to enhance niche site visibility 4.4 Included GIA events in e-newsletter (See section Use local events and amenities in consumer Searched all 2008 GIA recipient event listings 1.1 for complete list) oriented email, electronic newsletters and for inclusion in October e-newsletter other web-based promotional opportunities 4.5 10 click thrus, about 1% response, which isPursue focused promotional opportunities with Jeep 48 Straight focused Adwords purchase local orgs to reach target audience average 4.6 October e-newsletter sent 9/29 Monthly, send e-newsletter promoting city Ongoing compilation of events to highlight in e 22,447 sent events and new visitor opportunities to e-newsletter. database. Provide copies to all city lodging 2.914 opened properties and encourage its use by visitors. 13 % open rate 27% click thru rate (link summary: Attachment 1)Make a copy available to the Chamber for placement on visitslo.com 4.7 220 attendees; affluent, demographic of LAExplore other direct marketing opportunities Coordinated SLOlHearst Castle Getaway County residents with an appreciation for art in defined feeder markets Package for LA County Museum of Art. Hearst Exhibit Fundraiser 5 Provide advertising fulfillment services in response to requests for materials 5.1 707 requests submitted to the Chamber, 48%Subcontracted out to the Chamber of Commerce decrease from September. 5.2 491 people opted into the e-newsletter Direct consumers to the website for fulfillment All ads include web address/landing page Renewed all domain names as well as development of the electronic directing to a page with an option to subscribe database to the newsletter and get a visitor's guide 6 Provide written reports on advertising activities to the City Administration Department to be included in the PCC meeting packets. 6.1 Quarterly Report Next report: 12/1 0/08Contractor Presentation: 12/1 0/08 Attachment I October E-Newsletter Link response click thru rates Click Link Count Farmers' Market 148 Hiking Trails 78 City to Sea Marathon 71 Candy Corn Classic 59 Jeep 48 Straight 48 Cooking Classes 47 Bicycle Ride Calendar 45 Crave Wine Event 44 Salisbury Movies 7 Music 40 Plein Air 37 Open Studios 37 Ranger Led Hikes 31 Art After Dark 23 Wine Country Map 19 Bike Happening 14 Wild & Scenic Film Festival 14 Trail Work Days 12 Wine Tasting (Winery Listing) II Restaurants 7 Ride Share Week 3 TOTAL 795 I San Luis O~ispo Chcllnber ot Cornrnerce Report to City of SLO PCC/October 2008 Sec. Obiective Action Results 1 Assistiniillplementing City Tou;isht I I Marketing Gqals and Objectives 1.1 Continue to maintain and improve upon Meet with new "Marketing" group for Continued to promote Harvest Festival Strategic Alliances. the airport-group includes Chamber, for SLO Vintners. Airport, VCB, Cal Poly, Vintners & others. Meet with the PAC-Ron Regier to discuss promoting the PAC more in PR and Visitor Center. 1.2 Collaborate with other contractors Meetin2: everv month 2.0 Used City's Brand to help promote the Homecoming celebration-table Use of City's Brand Have set up to participate in Cal Poly's Jeep 48 Straight King of the Mountain. representing San Luis Obispo. November 8 th • Used City's Brand in promotion for Town Gown Conference. Will be promoting City Brand through airport promotions-including posters in waitin2: room. 3 Focus on Public Relations Efforts 3.1 Working on researching magazine magazines. Utilize targeted themes Quarterly themes-Culture & contacts. Writing press release focusing on Cultural San Luis Obispo. 3.2 Sent info on Madonna Inn to CA Holiday editors Provide information to travel/assignment I I Travel Guide. 3.3 3.4 i4: 4.1 4.2 4.3 4.4 Target various niche interests Maintain and improve strategic alliances through special events ::LMedia Relations '.P··"L Aggressively maintain and develop relationships with travel writers/editors Target specific media markets Respond timely to media requests Primary host of press trips Sent info on Flying Caballos & Old Edna for Farm & Ranch Stay article. Sent info on Hands to CA Shopping Guide. Sent info on SLO to Dog Travel Network Sent fascinating facts of SLO (Madonna and Bubble Gum Alley) to article on fascinating facts in CA. Sent information to Statement Magazine & Calabasas Magaine. Targeting Cultural San Luis Obispo. Working with Culinary Carnival on Worked on promotional elements of the promoting the event in SLO. Town Gown Conference-200 people from throughout CA. Promoting SLO Vintners Harvest Festival. Worked with Jeep 48 Straight to promote their King of Mountain Series-October 25 Promoting City at Cal Poly &26. Homecoming. Postponed-Will be hosting travel writer Hosted editor from National Geographic who writes for publications including Traveler. Delta, Budget Travel, Travel and Leisure, National Geographic Adventure. Finished some pitches to European media. Ongoing. Planning next press trip to focus on Media ReiatiOnS6oals Cultural San Luis Obispo and will plan for early 2009. .c. (4/30) (2/8) (2/24) Wall Street Journal-Off the Beaten Track OC Weekly-Best Weekend Getaway 4.. 5 4.5.1 30 domestic press visits 4.5.2 8 magazine articles 4.5.3 24 newspaper articles 4.5.4 24 general media coverage (calendars) Continue to send events to calendars (67/24) Worked on adding fall events to calendars. (7/12) Wall Street Journal & OC Weekly 4.5.5 12 articles or info updates to electronic media 4.5.6 c---- Two broadcast events - (1/2) Jeep 48 Straight (October 2008) Updated info from Frommer's with travel editor " "·'i.:}i:: '.c (5/12) Sent second release about Straight down golf tournament iii;":".. Ongoing-additions Produced and continue to update as 4.5.7 Top 20 guide books-solicit coverage 5 SpecificPtikIi~~elatptls Efforts ii:i:i:}i: 5.1 Develop Story Ideas 5.2 12 press releasesl 4 "What's New" 6 Maintain TF ;.Th' 6.1 Computer mailing list of travel media 6.2 Update listings in publications 6.3 Annual Special events calendar 6.4 Press Room at www.visitslo.com 6.5 Media Kitty report 7 .I Written Monthly Reports 7.1 I Summary of media contacts 7.2 I Copies of press releases 7.3 I Summary of editorial and/or stories 7.4 I Summary of materials distributed 7.5 I Summary of strategic alliances 8 Report New pictures of SLO. Images will be online as well. NextC replort will be in January needed. Sent in kits. Continue to add events and press releases about SLO. ,._ San Luis O?ispo (hclrnber ot Cornrnefce Visitor Center Contract October 2008 Visitors to Center: Promotional materials distributed: City Maps County Maps Visitor Guides Visitor Packets Advertising responses fulfilled: EnjoySLOwines.comlAdvertisement BeautifulSLO.com/Advertisement WelcomeSLO.comlAd vertisement TraveltoSLO.comlAd vertisement GoToSLO.com/Advertisement LetsGoSLO.comlAdvertisement HelloSLO.comlAd vertisement SLOEasy .comlAdvertisement SLOGoing.comlAd vertisement SLOGetaway.com/Advertisement Phone Line #IAdvertisement Phone Line #1 Ad vertisement Saveur Magazine. VCB Coop Outsideleadlnfo.com VisitSLO .comlAdvertisement On-line Newsletter Sunset Responses California Visitor Guide Responses Other Total responses: Total sent year-to-date: City Ad Packets Amtrak Coupons Oct. 08 Sep.08 Oct. 07 5,896 6,209 6,318 152 124 96 86 87 131 174 33 60 49 1 536 629 427 42 47 39 104 371 15 119 315 184 801 1,371 666 13,871 13,070 4,382 13,871 13,070 SAN LUIS OBISPO CHAMBER OF COMMERCE VISITOR CENTER OCTOBER 2008 PEOPLE COUNT DAY DATE PEOPLE DAY COUNT PEOPLE EVENING COUNT Thursday 2 217 31 16 24 17 23 28 33 21 27 19 52 26 374 21 712 Friday 3 194 Saturday 4 166 Thursday 9 245 Friday 10 217 Saturday 11 198 Thursday 16 185 Friday 17 172 Saturday 18 159 Thursday 23 248 Friday 24 207 Saturday 25 205 Thursday 30 294 Friday 31 178 Total 2875 CALENDAR OF EVENTS Total number of events in October calendar: 62 Total number of events inputted as of 01/01/2008: 713 Number of Events inputted during this month: 108 SAN LUIS OBISPO CHAMBER OF COMMERCE VISITOR CENTER OCTOBER 2008 VISITOR RELATED EMAIL & PHONE CALL REPORT DAY DATE PHONE CALLS EMAIL Wednesday 1 21 4 Thursday 2 33 5 Friday 3 21 6 Saturday 4 16 0 Sunday 5 9 2 Monday 6 24 5 Tuesday 7 21 9 Wednesday 8 33 2 Thursday 9 35 3 Friday 10 12 3 Saturday 11 17 3 Sunday 12 11 1 Monday 13 32 4 Tuesday 14 34 7 Wednesday 15 27 5 Thursday 16 24 9 Friday 17 35 4 Saturday 18 9 1 Sunday 19 18 2 Monday 20 29 7 Tuesday 21 25 2 Wednesday 22 32 3 Thursday 23 18 7 Friday 24 33 8 Saturday 25 8 1 Sunday 26 12 0 Monday 27 21 4 Tuesday 28 27 5 weanesaay 29 32 3 Thursday 30 71 8 t-nday 31 LO 4 Total 766 127 October 2008 San Luis Obispo County Market Categoryl Domain Media Source I SLlJDomaln D3I:e Time / Color" Location Min Sec Inches Word Count PR TN MP Media Value x PubllclN \! alue Clrculatlonl Impressions ARROYO GRANDE ALLPR --- Newspaper News \Vall Street Joumal (SuUTHER 10/21/08 BNV OFF THE BE.A TEl', TRACf( San LUIs Obispo by' Saran McBride MentIOns MIssion, Ooontawn, Vlmyan::ls, biddle re"onal parr, N3, Los Osos State ReseNe ',1 arID Bay, The Park Restaur::;nt, Big Sky Cafe, Le Petit Solell, Peach Tree Inn SOmbojj l\IBJ\ospaper I 0 0 2200 2200 0 0 0 0 0 0 0 000 000 1 000 000 0 0 Sub/ot3ls -ALL PR 1 0 0 2200 0 0 0 0 000 000 0 Subtot'lls ARPOYO GRANDE 1 0 0 2200 0 0 0 0 000 000 0 ATASCADERO ALLPR ---- MagaZine Travel Smart Meetings 10/01/08 4-Color Golden State Sampler Callfoma's Central Coast provides waves, wines and wlllning destinatIOns by Renee Bnllks Menllom Hearst Castle, Cliffs, Mission Inn, Spyglass Inn,Apple Farm, Holiday Inn Express Atascadero, Alex Mado~13 Expo Cenler, Paso Robles Event CentEr, M3rcave ExecutIve Training, Vlna RObles V\lnery. Cass Winery', f'.rtlsan, Cafe Roma, F Mcllntochs, Cambna Pines LOdge, La QUinta & Paso Robles Inn ~ODtota15 -Magazirle i 0 0 225.00 22500 0 0 0 0 0 0 0 000 000 1 000 000 0 0 Subtat'lls ALL PR 1 [I 0 22500 0 [I [I 0 0[10 00[1 0 SUb/ot'lls ATASCADERO 1 0 [I 22500 [I [I 0 0 [100 000 [I GROVER BEACH ALLPR --- Magazine Los Angeles RV Joumal 10/01/08 ANV Calendar of Seleclej E\~nts Central Coast Shakespeare FesOval, CC Renaissance Festival, e", Mldstate Fair, SUJneSoup Ivlusle Farre & also Morro BayAvvcado & Marganta Festlva -picked up from FallFest E\12ntl Press Release 60[1 0 0 [I [100 1 om [I Subtotals MagL"2ifle 1 u 0 600 0 [I 0 0 000 000 0 11/05/08 1% 1/08 Page Market Categor,' i Domain Medl;:J Source / SubDornaln Date Time 1 Color .I Location Min Sec I nrhes Word COunt PR n, MP Media lialue " PUbIICIt-, V'alue Circulatlonl Impressions SUbtotals -AL.L PP I 0 0 225 DO 0 0 0 0 [100 oDO 0 Subtotal" -PISMO BE/\CH 1 0 0 ~25 DO 0 0 D 0 000 000 SAN LUIS OBISPO ALLPR --- Magazine Los .Angeles Pli cloumal 10101/08 B.IIN Calendar of Selected Ewnts -Central Coast Srlah-:espeare Fesbval, CC Renaissance Festival, CA Mldstate Fair, SlIme Soup MusIc Faire & also Morro Bay A"mado I; Margarita Festival -picked up trom Fall"est E'-""nls Dress Release Travel Smart Meetings 10101108 4-Color Golden State S ampler California's Central Coast provloes waves, wines and winning destinations tJy Renee B"nks Menllons Hearst Castle, Cliffs, MISSICfl 1m, Sp)iglass Inn, .A.pple Farm, Holiday Inn Express ,A.lascadero, ,A.lex Mado-na E>;po Cente.r, Paso Robles Event Center, Marcove Executive Training, Vlna Robles V,\ne~!, Cass Winer!, Ar1l5an, Cafe Rorna, F McLintocks, Cambria Pines Lodge, La QUlrta & Paso Robles Inn .::Jubtotal~, -Magazine 2 D 0 600 22E, 00 231 'JO [I 0 0 D 0 0 0 0 0 0 000 000 ODD 1 1 000 000 om 0 0 0 Newspaper New York Wall Street Joumal (SOUTHER 10121108 BM' OFF THE BEA TE~I TRACh San LUIS ObiSPO by Sarah McBnde Mentlom MISSion, Downtown, Vlneyan:Js, biddle reg onal parI-: ,A.G, Los OS05 State Rese~!e, M orlO Bay rr,e P ark Restaurant, Big Sky Cafe, Le Petit SOle11 0eacr, Tree IIln 'j2 1]0 0 0 0 2,406 80 1 2,~06 80 167,787 SObtDtalS -i~ewspdpef D 0 2200 0 0 0 D 2,406 80 2,406 8D 167,787 Sublotals ALL PR 3 0 0 253 !]O 0 D 0 0 2,406 80 2,4[13 80 167,787 Subtotals SAN LUIS OBISPO 3 D 0 25300 0 0 0 0 2,406 80 2,406 80 167,787 SAN LUIS OBISPO COUNTY ALLPR --- Magazine Travel Smart Meetings 10/01/08 4-Color "Golden State Sampler' by Renee Bincks, Destlnabon Sampler on Central CA Coast Travel Smart ivl eetlngs 10/01/08 ~-Color GOlden State Samper Cailiomla's Celltral Coast proVides waves, wines ana winning destinations trv Renee Bnnks MentlDI15 Hearst Ca9:1e, Cliffs, MISSion Inn, SrVglass 'nn, Apple Farm, Holiday Inn Ex!Xess Atascadero, A,le>; MadOCYla Expo Center, Paso Robles Event Center, Marca/e Executive Tlalnlng, Vlna Robles \I,jnery, Cass Winer.;, Altlsan, Cafe Rorna, F McLintocks, Cambna Pines Lodge, La QUinta & Paso Robles inn ~:25 00 :'388 0 0 0 0 0 0 19,2::!O '"27 40,221 00 1 1 19,220 27 40,221 00 30,262 31,500 SDtlttltais - M..igaline L 0 0 2250D 2,688 0 0 0 59,4~ 1 27 59.441 27 61,762 Newspaper 11 l05/uS 1OlOl!O8 Page 3 Man,e( Category.l Domain Medl3 Source / S:JbDOITldln Date T,me.l COlor .I Location Min Sec inchE's Wnrd C o'Jnt PR TN MP Media Value ~ Publlclt:, Value Circulatlonl Impressions News 'Nail Street ,Iournal (SOUTHER 10/21/08 ShiV 2200 0 0 0 2,40680 1 2,406.80 167,787 OFF THE BE.'1TEN TRJlCI< San LUIs OOISPO bySararl McBncle Mentions MIssion, Dm.mtawn, VineyarDs, biddle regional park AG, Los Osos '3tate Re"erve, Morm Bay, The Park Restaurant, Big Sky Cafe, Le Petit Solell. Peach Tree, nn SU[lfot:lI':i I~e\'bp"per I 0 0 2200 0 0 0 0 2,406 80 2,40680 167,787 Subtotals· ALL PR 3 0 0 24700 2,688 0 0 0 61,84807 61,84807 229,::49 Subtot3l~ -SNI LUIS OBISPO COU~ITY 3 0 0 24700 ~,138,g 0 0 0 61,84807 61,84807 229,549 Report Totals Total Placements 12 0 0 1,225 00 :2,688 0 0 0 64,254 87 64,254 87 397,336 Portions COiJ>,'nght 1999·2007 The ArtJ,tron Company Sam e 1m 1:n~5slor esnm aleS In this publlcabon are cOPfnghted I:>f and proprleta:y to tr,e Arbib'on Corn pany Portions COrJ'ingrlt 1993·2007 r"elsen Med,a Research Some Impression estimates U1 thiS publication are copyngl"[ed by and pmpnetary to Nielsen Media Research Portions Copyright 199'3·2007 SPDS Some adv'erbSlng cost estimates contained In thiS publication are copyngl"[ed by and propnetaryto SRDS Portions Corrynght 1999·2007 At< R Some a,j,ertlslng LOst esbmalEs contained In thiS pUblication are corryngl"[ed by and pmpnetalyto AN R Portions COPfright 1998· 2007 SQAD Inc Scm e aG'.'ertlslng costesbm ates cont:3IIled In thiS publication are copyrigrlted by and propnetary to SON) Inc Portions CO"f"ght 2007 8urrelle's Infomlatlon Ser!lces, Inc Some adverb sing cost estunates contamed m thiS publication ale copyngl·ted bV and propnetar,' 1D 8uiTelle's PortiOns Corrynght 1993·2007 PPtr3k, a wllOlly, [",med SUb"ldlary or SOl Some advertiSing cost e"tunates contained In tillS publication are copynghlEd by ana propnetary to PRtrak/SDI 11/05/08 10/01/08 Page 4 ---- -------- San Luis Obispo County Visitors & Conference Bureau SLO PCC Report -October 2008 ~---,-------- Section Obiective Action Results 1.1 19 clicks on "eNewsletter mention", 66 clicks Arts community Partnering with SLO Vintners; Cal Poly; Mentioned SLO Wine Fest in eNewsletter; SLO on SLO Wine Fest "eSpecial" ad Events" in Sunset Vintners took ad in "eSpecial". Advertised "Arts App. 380 Guide requests from Sunset + 38 Video'd Quick Draw auction for later use clicks to landing page (total) 2.0 Use of City'S Brand City's brand is located on City's page on SLOCVCB website 3.0 51 guides given to CALPERS attendees at attendees Visitor Info for conference/group Embassy Suites 4.1 ~- Info Requests 1,322 guides sent, 187 e-guide reques ts, 1273 website requests Responded to phone, reader response card, total ad responses. YTD: 5,239 guides, 962 e-guides and 5,527 ad responses 4.2 Info Contact & Referrals 8140 referrals to SLO City member sites.Phone and website referrals YTD: 50,116 4.3 2,229 referrals to SLO events. YTD: 8,045 only events; Continuously adding/updating to list Special Events & Cultural Offerings Website contains 273 separate events of SLO-City "This Week in SLO" distributed to 795 of events, SLO Little Theatre play listed in "This member contacts each week Week in SLO County" when open & attached 76 clicks to "October Arts" Page one-page Flyers for Art After Dark / Open I Studios/ Film Fest PAC Event 4.4 Newsletters 19 clicks on "eNewsletter mention", 66 clicks eSpecials & Visitor eNewsletter. Mentioned Santa Mentioned upcoming Harvest Wine Festival on SLO Wine Fest "eSpecial" ad in Mission Plaza in eNewsletter 5.1 Increase group business 659 clicks on sponsored Google adsBuy related Google adwords 5.2 Represent City at trade shows Registered to attend NTA Show in June 2009 5.3 YTD: 38 leads with an estimated economic Coordinate Conferences Work with Individual prospects to 10 group leads sent out to members for an impact of $653,440.estimated economic impact of$100,118 5.4 Mentioned 10 PAC Events in "This Week"Promote PAC; Damon Garcia; other Encourage PAC to load 2008-2009 events 6.1 Coordinate with city's AD and PR Held monthly collaboration meetings/phone calls contractors with SLO Chamber and Verdin Marketing Ink. 6.2 Market region as destination 10 SLO City restaurants and 2 wineries now Markets. Committed $6K for SLO Airport Execution of Marketing Plan -Focus on Niche enrolled. Media reception planned mid-Nov. Marketing on US Airways website during Nov. & provided photos to use in ad. Promoted Open 66 clicks on TripAdvisor banner ads Studios, "CRAVE" Harvest Wine and Jeep 48 in Advertorial in Fresno & Bakersfield newspapers. Banner ads on Trip Advisor. Worked on Jan. Restaurant Month Worked on Restaurant Month promo 6.3 C-----_____ Develop appropriate materials (website, ~tests, ads) Developed and received printed collateral for "Restaurant Month" event: poster, flyers, buttons. Will be distributed in Nov & Dec. 6.4 Distribute a minimum of 6 topical City press releases per year PR Releases in development; Wrote draft of press releasing announcing Restaurant Month San Luis Obispo County Restaurant lvfonth Setfor January and submitted to SLOCVCB for review and approval. Plan to distribute press release first week of November. Preparing draft of press release promoting winter wildlife viewing in SLO County. Preparing draft of press release promoting Hearst Castle, piggybacking on the new Hearst the Collector exhibition at the Los Angeles County Museum of Art. Press Releases YTD: None so far Completed Press Visit 6.5 -r• September 30 -October 1 -Johanna Ruediger, Contributor, Frankfurter Rundschau (Germany). Visited Cambria and Hearst Castle as part of feature about traveling Hwy. 1 between LA and San Francisco. Frankfurter Rundschau is a regional newspaper with a circulation of 180,000. • October 10-11 -Ms. Jeong-eun Kim, Editor-in-Chief, Mr. Hark-hyoun Lim, Photographer, Asiana Airlines In-flight Magazine, and Ms. Irene Lee, PR Manager, CITC, Seoul, South Korea. Visited Cambria as part of Central Coast press visit. Asiana Airlines In-flight Magazine has a circulation of 100,000. • October 29-30 -Brigitte Steinmetz, Writer and Jurgen Frank, Photographer, CEO Saison Magazine (Germany). Visiting San Luis Obispo County as part of itinerary to research major California feature planned for June 2009 issue. CEO Saison is one of the top travel magazines in Germany with a monthly circulation of 150,000. 6.6 Produce electronic and print visitors guide Fall/\'finter, 2008 issue of Visitor Magazine- focus is on cultural tourism; SLO Mission on Cover; Feature Stories on Open Studios and SLO Mission Working on Spring/Summer 2009 -will emphasize Summer Fun & Value. 6.7 Attend various media/leisure/group trade shows Sent invitations to November Local Media reception for upcoming Restaurant Month 30 RSVP's so far; 3 SLO City restaurants and 1 SLO winery pouring at event 7.0 Serve as Film Commission Handle inquiries to Film Commission Responded to 3 leads of interest 8.0 MontWy Reports Content 2 8.3 r Summary of web stats Total Visits: 79,067 for the month Avg. Visits/Day: 2,550 Avg. Page Views/Visit: 7.00 Click Thrus (CT) to all Members: 22,928 Click Thrus (CT) to SLO Members: 8,140 Total visits YTD: 355,571 Total CTs to all members YTD: 143,861 Total CTs to SLO Members: 50,116 SLO Calendar CTs YTD-8,045 I Summary of PR Efforts Press Contacts • Yvonne Horn, Freelance Travel Writer. Provided Yvonne with information about Paso Robles and San Luis Obispo wine country for article she is researching. • Maria del Carmen Mosquera, Online Editor, Hogary Viajes.coJlJ (Argentina). Maria and her family are planning visit to California in January 2009. Contacted her to get more details. • Laurie Bain Wilson, Freelance Travel Writer. Sent her copy of FallFest press release in response to her request for information for "things to do in fall" article for major daily metro newspaper. • Carole Terwilliger Meyers, Freelance Travel Writer. Assisted Carole with information about the T h Annual Cowboy Christmas in Templeton for piece she is writing about unusual Santa Claus arrivals for Grandparents.colll. • Risa \XTeinreb Wyatt, Freelance Travel Writer. Responded to Risa's request for information about day trips in U.S. wine country with an outdoors or adventure slant for article she is writing for Wine Enthusiast Magazine. • Mary Forgey, Editor, RVJoumafMagazine. Sent Mary calendar of key SLO County events Oanuary 15,2009 -April 15,2009) for Winter 2008/2009 issue of RVJournal • Amy Chen, Assistant Editor, Budget TravefMagazine. Responding to request for "Perks & Packages" submissions for next issue of Girlfriend Getaways, scheduled to be published in April 2009. Reviewing packages submitted by various SLOCVCB members responding to media lead sent out by Sarah Gomez. • J\1ichael C. Higgins, CEO/Publisher, Flying Adventures Magazine. Contacted Michael to request copies of September/October 2008 issue with feature about Hearst Castle. • Cheryl Crabtree, Contributor, Fodor's Calilonzia. Cheryl is planning to visit SLO County to research 2010 edition of Fodor's California. Discussed new tourism developments in SLO County. • Beth Fhaner, Features Editor, [f/estways Magazine. Contacted Beth to request copies of September 2008 issue with article about Paso Robles. • Risa Weinreb Wyatt, Freelance Travel Writer. Responded to Risa's request for information about dynamic duo married couples in the wine industry for article she is writing for Wine Enthusiast Magazine. • Carolyn Koenig, Editor, Smart Meetings Magazine. Contacted Carolyn to request copies of October 2008 issue with Central California Coast feature, including SLO County. • Kathy Chin Leong, Travel Editor, BayArt'aFami!yTrave!com. Discussed romantic adventures story scheduled to be posted on BayAreaFamilyTrave!com in March 2009. Planning to include several SLO County properties in piece. • Brenda MCJ\1illan, Contributor, GoodLlfe Magazine (Canada). Follow-up to press visit, September 24-25, to Cambria and Hearst Castle. California Travel and Tourism Commission 3 • California Holiday TravelPress Release. Submitted information about Christmas in the Village, Arroyo Grande, and Lighted Boat Parade, Morro Bay on behalf of SLOCVCB. • California Shopping Press Release. Submitted information about Pismo Beach, Prime Outlets and Cattaneo Bros., makers of world famous beef jerky and European-style sausage on behalf of SLOCVCB. • KING-TV Channel 5, Seattle, WA. Submitted information gathered by Sarah Gomez in response to request for travel deals segment specific to restaurants and special events and activities. • Fascinating Facts. Submitted several fascinating facts about San Luis Obispo County for consideration. • Travel + Leisure Magazine. Submitted story idea about Avila Beach in response to request about emerging areas and/or neighborhoods in California. • California Stay 0flthe Beaten Path Press Release. Submitted information about The Sanitarium in San Luis Obispo and JUST Inn in Paso Robles Wine Country on behalf of SLOCVCB. • Arthur Frommer's Budget Travel Submitted information about Central Coast Outdoors in response to request for information about do-it yourself bike trips. Coverage • November 2008 -Sunset Magazine (Northern California Edition). Features "Northern California Escape" article about Morro Bay by Matthew Jaffe, who we work with on a regular basis. The two-page feature includes the SLOCVCB toll free number and Web site address. Circulation: 335,000. • November/December 2008 -Hawai'i Westways Magazine. Features "Grape Escape" article about San Luis Obispo \X!ine Country by John Delos Reyes. I suggested wineries for the writer to visit in February 2008. Circulation: 73,000. • September/October 2008 -Flying Adventures Magazine. Eight-page feature about Hearst Castle feature by Katherine Diaz, Editor, plus a sidebar about The Morgan Hotel San Simeon. I assisted Katherine with press material about San Luis Obispo County and Hearst Castle. The official publication of the Aviation Safety Council, the bi-monthly magazine has a circulation of 135,858 throughout the U.S. Pending Coverage • Sumet Magazine, 8-page feature about southern portion of SLO County by Matt Jaffe to appear in future issue. • Copley News Service. A major travel feature about San Luis Obispo County by Richard Carroll, with photos by Laura Weston, was posted with Copley News Service on January 1, 2008 and will remain in the system for one year • Sumet Magazine (Southern California Edition), story by Lora J. Finnegan about Green Acres Lavender Farm scheduled to appear in future Issue. • GoodIife Magazine (Canada). Cambria and Hearst Castle to be included in feature about travel between San Francisco and LA by Brenda McMillan in November 2008 issue. Goodlife ~fagazine is a bi-monthly lifestyle magazine with a circulation of approximately 120,000 Summary of advertising placements Open Studios mention, order "New Guide" with SLO Mission cover used. 4 I - LaTimes.com "Travel Unravalled" eNeweletter ad "Sunset" -Sept "Arts" theme TripAdvisor -Two Banner ads: Wine Festivals, and for Atts Events Guide requests, website visits, 7 clicks to specific September Sunset Magazine landing page + app. 380 guide requests 47+ Clicks from LATimes.com 66 clicks from all TripAdvisor links YID 8.5 City specific AD & PR efforts 8.6 Media placement reports (per PR Trak service) Report attached 5 ........PROMOTIONAL COORDINATING COMMITIEE Proposed M;i0r 9!y=g=~~009-111._:2111_ Background The PCC had a lively discussion during its October 8, 2008 meeting regarding goal setting for 2009-11. Consistent with its assigned role, the adopted goals concentrate on improvements and enhancements that would make the City of San Luis Obispo a better place to reside and visit. The PCC did not weigh the goals since the members felt that they were equally important. Goals .:. Beautification of Downtown o Continue the efforts towards a directional signage program throughout the City that directs visitors to points of interest. o Introduce an aggressive sidewalk cleaning program to keep downtown attractive and clean for residents and visitors alike. o Support and facilitate sidewalk dining downtown . •:. Support construction and maintenance of bicycle trails, encourage and support bike events and increase awareness of San Luis Obispo as a "bicycle friendly community". •:. Support efforts towards a "Car Free San Luis Obispo". •:. Encourage and support outreach to attract and bring cultural, recreational and competitive sports events to San Luis Obispo . •:. Support collaboration with local cultural, recreational and competitive sports events to drive visitors to San Luis Obispo . •:. Establish a City shuttle service to outer areas (LOVA, Madonna, Airport) to facilitate visits to Downtown San Luis Obispo.