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HomeMy WebLinkAbout11-12-2008 PCC Minutes Promotional Coordinating Committee Minutes Wednesday, November 12, 2008 5:30 pm City Hall Council Hearing Room 990 Palm Street CALL TO ORDER: Cate Norton - 5:30 pm PRESENT: Babb, J. Conner, Kinney, T. Conner STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst PUBLIC COMMENT There was no public comment CONSENT AGENDA ACTION: Moved by J. Conner/Babb to approve the consent agenda as presented. Motion carried 5:0 (one member of the committee arrived after the approval of the consent agenda) Jeanne Kinney asked that the title “bicycle friendly community” in the PCC goals be capitalized and bolded for the final document. PRESENTATIONS 1. REGIONAL CONTRACT – SLO COUNTY VCB Dave Kastner presented the SLO VCB’s effort over the past three months and a 60-day outlook. The VCB currently engages in online and print advertising, PR, Internet products, fam tours, and special promotions. In print, they mainly focus on Sunset Magazine, but had an ad in Bridal Magazine in November. The online efforts were concentrated on LATimes.com and TripAdvisor. They hosted two fam tours, one for UK travel planners and one for Australian Travel Agents for Qantas Airlines. January will be Restaurant Month for the second time, featuring 3-course menus for $30.00. Currently 38 local restaurants are participating in the promotion. For the next 60 days, they plan a cultural ad in Sunset (2/09) and the start of a website redesign and upgrade. In addition, they will host an international fam tour and travel to the CALSAE Trade Show in December. 2. DAVE GARTH – A SLO DOWNTOWN OVERVIEW Dave Garth presented his “downtown” show to illustrate the terrible shape of San Luis Obispo’s downtown infrastructure compared to Boulder, CO, Paso Robles, Atascadero, and Arroyo Grande. There is a desperate need to make the City center more attractive in order to keep attracting visitors. Dave will present the same show to City Council in December 2008. BUSINESS ITEMS 1. REVISED BYLAWS Staff presented the changes made to the PCC bylaws due to passage of Proposition E-08. Specific language was added that six members of the committee had to be residents of the City of San Luis Obispo and registered to vote in San Luis Obispo. ACTION: Moved by J. Conner/Kinney to approve the changes to the bylaws as presented. Motion carried 5:0 It was pointed out that the word Business was missing in Tourism Business Improvement District. Staff added the word during the review of the bylaws. 2. PAPER FREE ENVIRONMENT – WHAT CAN WE DO? Cate Norton addressed the committee to approve a paper free environment for the PCC. She would like to eliminate the agenda paper copies being mailed to members, the presentations being passed out by the contractors and all other items that can as easily be shown on the overhead projector. If a committee member would like a copy of the presented material, it can be sent to them by email after the meeting. ACTION: Moved by J. Conner/Babb to approve the elimination of paper as much as possible by using email and by presenting all materials on the overhead projector. Motion carried 5:0 3. ANNUAL RETREAT In its regular meeting of November 12, 2008, the TBID Board members left the decision regarding place, date, and time for a joint annual retreat to the PCC. The committee decided on January 22, 2009 from 4 to 8 pm at the Ludwick Center. Staff will inform the TBID member of date, time, and place, make the reservation for the room and order dinner for 5:30 pm. PCC LIAISON REPORTS 1. GIA UPDATE Cathie Babb and Jeanne Kinney reported that they had contacted all of their respective organizations, but no feedback was received as of yet. Terry Conner met with Jonathan Sun regarding the Mission Prep Basketball Tournament. Their event is approaching quickly and room booking are starting to come in. They are hoping to enlist the Mayor to open the tournament. 2. MARKETING SUBCOMMITTEE REPORT The Marketing Subcommittee did not meet in October. 3. TBID BOARD UPDATE John Conner reported that the TBID Board will be releasing a RFP to contract for a marketing plan. In addition they approved to pick up the remaining cost for the US Airways campaign through the SLO Airport. The meeting adjourned at 7:00 pm to the December 10, 2008 meeting.