HomeMy WebLinkAbout12-10-2008 PCC Minutes Promotional Coordinating Committee
Minutes Wednesday, December 10, 2008
5:30 pm
City Hall
Council Hearing Room
990 Palm Street
CALL TO ORDER: Cate Norton - 5:30 pm
PRESENT: Babb, J. Conner, Kinney, T. Conner, Nicklas, Maggelet
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
There was no public comment
CONSENT AGENDA
ACTION: Moved by J. Conner/Babb to approve the consent agenda as presented.
Motion carried 6:0 (one member of the committee arrived after the approval of
the consent agenda)
PRESENTATIONS
1. ADVERTISING CONTRACT – VERDIN MARKETING INK.
Katy McGraw reported on the agency’s efforts over the past three months and gave a quick
outlook for the next 60 days.
Online marketing continues to be the corner stone of the current campaign and the
campaigns are constantly updated for effectiveness. The online newsletter featuring local
events is used to further drive traffic to visitslo.com. The newsletter opening rate is at 15%
and click-through at 32%.
The survey continues with positive results further defining that dining, shopping and wine
tasting are the top interests. It also shows that 45% of respondents have visited SLO after
receiving the Visitors’ Guide.
In the upcoming quarter Verdin will work on possible collaboration with the SLO County
Airport, evaluate the production of a digital visitors’ guide, and continue the promotion of
upcoming events and SEM optimization.
BUSINESS ITEMS
1. ADVISORY BODY GOALS
After reviewing the combined advisory body goals, the PCC made several changes to the
initially submitted document. All changes were made on the master document and submitted
to Finance as saved on the City’s intranet.
ACTION: Moved by J. Conner/Nicklas to approve submission of the PCC Council goals
as changed/adjusted during the meeting. Motion carried 7:0
PCC LIAISON REPORTS
1. GIA UPDATE
Terry Conner mentioned the upcoming Mission Prep Basketball Tournament starting
December 18, 2008.
2. MARKETING SUBCOMMITTEE REPORT
The committee asked the subcommittee members to meet on December 16, 2008 to discuss
the use of $24,000 from the advertising budget currently allocated for fulfillment pieces for
2009.
3. TBID BOARD UPDATE
John Conner reported that the TBID Board has approved the RFP documents for marketing
services which will go before Council on January 6, 2009.
The meeting adjourned at 7:00 pm to the January 14, 2009 meeting.