The URL can be used to link to this page

Home My WebLink About07-08-2026 TBID Minutes 1 Tourism Business Improvement District Board Minutes July 8, 2026, 10:00 a.m. Council Hearing Room, 990 Palm Street, San Luis Obispo TBID Board Present: Member Mark Eads (arrived at 10:06), Member Christopher Morgan (left at 11:56), Member Dante Specchierla, Vice Chair Lori Keller, Chair Clint Pearce TBID Board Absent: Member Nipool Patel, Member Prashant Patel City Staff Present: Tourism & Community Promotions Manager Jacqui Clark- Charlesworth, Economic Development & Tourism Manager Laura Fiedler _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on July 8, 2026 at 10:04 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. APPOINTMENT - OATH OF OFFICE Deputy City Clerk Andrea Colunga-Lopez administered the Oath of Office to Christopher Morgan. 4. CONSENT Member Eads arrived at 10:06 Motion By Vice Chair Keller Second By Member Eads Ayes (5): Member Eads, Member Morgan, Member Specchierla, Vice Chair Keller and Chair Pearce Absent (2): Member Nipool Patel, and Member Patel 2 CARRIED (5 to 0) 4.a MINUTES OF TBID REGULAR MEETING ON JUNE 10 4.b SMITH TRAVEL REPORT (STR) 4.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 4.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 4.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 4.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY REPORT 4.g BADGER BRANDING ORGANIC SOCIAL REPORT 5. PRESENTATIONS 5.a PUBLIC RELATIONS & GUEST SERVICES ANNUAL REPORT (20 MIN) Representatives from the San Luis Obispo Chamber of Commerce and Uniquely Driven presented the annual report and responded to inquiries. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5.b CONTENT MARKETING ANNUAL REPORT (20 MIN) Agency representatives from Badger Branding presented the year end activity highlights and data results for the 2025-26 content marketing contracted work and responded to inquiries. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 3 6. BUSINESS ITEMS 6.a FY 2026-28 VISIT SLO MARKETING & BUSINESS PLAN AMENDMENT APPROVAL (15 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- To approve the Visit SLO Marketing & Business plan as recommended by Marketing Committee. Motion By Member Eads Second By Member Specchierla Ayes (5): Member Eads, Member Morgan, Member Specchierla, Vice Chair Keller and Chair Pearce Absent (2): Member Nipool Patel, and Member Patel CARRIED (5 to 0) 6.b SUSTAINABLE AG EXPO SPONSORSHIP (15 MIN) Chair Pearce declared a conflict on this item and recused due to the Sustainable AG Expo event taking place at the Madonna Inn property and left the room at 11:3 3 a.m. Beth Vukmanic with the Vineyard Team presented the sponsorship proposal and responded to inquiries. Public Comment: None --End of Public Comment-- To approve the Sustainable AG Expo sponsorship proposal as presented with $10,000 from the General Events Promotion line item of the budget. Motion By Member Specchierla Second By Member Eads 4 Ayes (4): Member Eads, Member Morgan, Member Specchierla, and Vice Chair Keller Recused (1): Chair Pearce Absent (3): Member Nipool Patel, Member Patel CARRIED (4 to 0) 6.c BROCHURE REPRINTING BUDGET CONSIDERATION (10 MIN) Chair Pearce returned to the room at 11:41 a.m. Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- To approve the budget for the reprint of the destination marketing brochure for up to $13,200 and if possible printed on recycled paper. Motion By Vice Chair Keller Second By Member Specchierla Ayes (5): Member Eads, Member Morgan, Member Specchierla, Vice Chair Keller, and Chair Pearce Absent (2): Member Nipool Patel, and Member Patel CARRIED (5 to 0) 6.d FY 2025-26 TBID ANNUAL REPORT PREPARATION AND TIMELINE (15 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- Action: No action was taken on this item. 5 7. TBID LIAISON REPORTS & COMMUNICATION 7.a HOTELIER UPDATE Member Specchierla shared an update on Condesa beginning to serve brunch on the weekends. 7.b MARKETING COMMITTEE UPDATE No marketing subcommittee meeting was held. 7.c MANAGEMENT COMMITTEE UPDATE No management subcommittee meeting was held. 7.d PCC UPDATE Member Specchierla provided a brief update on PCC activities. 7.e VISIT SLO CAL UPDATE Chair Pearce provided a brief update on Visit SLO CAL activities. 7.f TOURISM PROGRAM UPDATE Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the tourism program. 8. ADJOURNMENT The meeting was adjourned at 12:09 p.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for August 12, 2026 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 08/12/2026