HomeMy WebLinkAbout06/04/1996, 3 - 1996-97 PROMOTIONAL COORDINATING COMMITTEE GRANTS-IN-AID RECOMMENDATIONS councit M��°y°
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CITY OF SAN LUIS OBISPO --
FROM: Ken Hampian, Assistant City Administrative Officer/l' !!
Prepared By: Wendy George, Assistant to the City Administrative Officer
SUBJECT: 1996-97 Promotional Coordinating Committee Grants-In-Aid
Recommendations
CAO RECOMMENDATION
1. Consider recommendations from the Promotional Coordinating Committee for grants to
community organizations and determine the appropriate level of City support for 1996-97.
2. Adopt a resolution authorizing staff to develop and execute agreements with each grant
recipient as described in Exhibit "A" attached to the Resolution and inclusive of any
modifications made by the Council during the public hearing.
DISCUSSION
Backeround
In January of this year, the Promotional Coordinating Committee (PCC) began its annual grants
process. Notices advertising the availability of grants for local non-profit organizations that
promote cultural, economic and recreational services in the City were placed in the Telegram-
Tribune. In addition, prior year grant recipients were mailed notices advising them of the time
frame for the 1996-97 grants process. A workshop was subsequently held for prospective
applicants to review the grant application, emphasize the Council's criteria and the PCC's
expectations for the applications, and answer any questions of applicants.
Completed applications were due to the City in March. The PCC received 34 applications
requesting almost $160,000. This compares with 31 applications in 1995-96 requesting over
$187,000. As in the past, the majority of the applications were geared toward cultural activities.
Copies of the 1996-97 grant applications are available for Council and public review in the City
Clerk's Office.
Review Process
Upon receiving the grant applications, the PCC convened a subcommittee to thoroughly review
the applications and formulate preliminary grant recommendations. The Grants-In-Aid
subcommittee was comprised of Dianne Long (who served as chair), Pati Brown and
Carol Ann Lockary. In conducting the review, the subcommittee evaluated the applications
against their PCC Grants-In-Aid assessment criteria (see Attachment 2).
Council Agenda Report- 1995-96 PCC Grants in Aid Recommendations
Page 2
The subcommittee's preliminary recommendations were then presented to the full Committee for
action during the PCC's regular May meeting. During the meeting, the PCC reviewed the
subcommittee's recommendations and set a public hearing to present the recommendations to the
applicant agencies.
Funding Recommendations
A public hearing was subsequently held on May 22, 1995 to formally present the Committee's
1996-97 Grants-In-Aid recommendations to the applicant agencies. During the meeting, all
applicants were given an opportunity to address the PCC regarding their recommendations.
Representatives of the following groups were present and made comments:
Business Improvement Association SLO Little Theatre
Children's Creative Project SLONET
Music and the Arts for Youth SLO Soccer Club
Pacific Repertory Opera SLO Symphony
Poetry Festival Vocal Arts Ensemble
SLO City to Sea Mini Marathon Woods Humane Society
SLO International Film Festival
Those providing comments to the PCC primarily provided additional information about their
programs and future plans, and expressed appreciation to the committee for their preliminary
recommendations.
Final action on the Grants-In-Aid recommendations was taken after the public hearing and the
PCC unanimously adopted the preliminary recommendations and directed staff to forward the
recommendations to the City Council for final action.
In summary, the PCC's 1996-97 final grant recommendations:
• Total $85,000. This total includes $80,700 in grants and $4,300 which has been set aside
in a reserve, a portion of which ($1,300) is carried over from 1995-96 reserves and the
remainder of which ($3000) is from a 1995-96 grant never paid to La Fiesta when the
festival did not take place.
• Provide funding to 32 organizations; grants range from $1,100 to $5,000.
• Promote self-sufficiency for more mature organizations by gradually reducing City
funding dependence.
• Recognize those agencies which are celebrating a significant anniversary year by a
somewhat increased grant.
A more detailed discussion of the individual grant recommendations can be found in Attachment
2. A member of the PCC will be available to the Council at the public hearing to respond to any
inquiries.
Council Agenda Report - 1995-96 PCC Grants in Aid Recommendations
Page 3
Contracts
Upon Council adoption of grant amounts, staff will enter into contracts with each of the qualified
organizations. Contracts will then be monitored by the PCC and staff throughout the year.
FISCAL IMPACT
The 1995-97 Financial Plan contains $85,000 for the PCC Grants-In-Aid program, including
$2,000 which was carry-over from the 1995-96 reserve and the $3,000 grant retained from La
Fiesta when the festival did not occur, as noted earlier.
Attachments
1. Resolution with Exhibit "A"
2. Grants Assessment Criteria
3. Summary of Grants-In-Aid Recommendations
g•*ia96.nd
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RESOLUTION NO. (1996 SERIES)
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
SAN LUIS OBISPO AUTHORIZING FUNDING TO THIRTY-ONE AGENCIES
IN THE AMOUNT OF $80,700 FOR FISCAL YEAR 1996-97
THROUGH THE PROMOTIONAL COORDINATING COMMITTEE
WHEREAS, in the past, the City of San Luis Obispo has authorized and distributed
Grants-In-Aid funding to community organizations which provide economic, cultural, and
recreational services to residents and visitors; and
WHEREAS,funding for the Grants-In-Aid program has been included in the 1995-97
Financial Plan for the City of San Luis Obispo.
NOW, THEREFORE, BE IT RESOLVED by the Council of the City of San Luis
Obispo as follows:
SECTION 1. That certain organizations attached hereto and marked'Exhibit "A"
shall be provided funding as is designated in the same attachment.
SECTION 2. The staff is directed to prepare a contract for each agency identified
in Exhibit "A" and the City Administrative Officer is authorized to execute such contracts.
Upon motion of ,seconded by and
on the following roll call vote:
AYES:
NOES:
ABSENT:
the foregoing resolution was passed and adopted this day of ' 1993
Allen K Settle, Mayor
ATTEST:
City Clerk .
Resolution No.
Page. 2
APPROVED AS TO FORM:
Jeffrey Jorgensen, City Attorney
PROMOTIONAL COORDINATING COMMITTEE
GRANT-IN-AID APPLICATIONS 1996-97
1996-97
Recomm'd
Artemis - A Theatre Company 2,000
ARTernatives 3,000
Arthritis Foundation (Cen. Coast Wine Festival) 2,000
Business Improvement Association 3,300
Cal Poly Foundation on behalf of Cal Poly Arts 2,000
Camp Fire Council of the Central Coast, Inc. -0-
Children's Creative Project 3,000
City to Sea Mini Marathon 2,200
Cuesta College Art Gallery 2,100
Eyecycle, Inc.
Friends -0-
of San Luis Obispo Botanical Garden 2,000
Gilbert Reed Ballet 2,000
Mission Plaza Cultural Coalition 2,400
Music and the Arts for Youth 2,000
Mystic Krewe of Karnival 4,300
Pacific Repertory Opera 2,500
Performing Arts Center (YOPAC) 2,000
Performing Arts Center (Grand Opening Festival) 4,000
San Luis Obispo Art Center, Inc. 4,000
San Luis Obispo Community Concert Ass., Inc. 2,000
San Luis Obispo County Band 1,500
San Luis Obispo County Historical Museum 2,500
San Luis Obispo County Symphony 3,500
San Luis Obispo County Youth Symphony 1,800
San Luis Obispo Girls' Softball Association 1,500
San Luis Obispo International Film Festival 4,300
San Luis Obispo Literacy Council (Intercultural) Enhanced Promo Fund
San Luis Obispo Literacy Council (Poetry Fest) 1,500
San Luis Obispo Little Theatre 5,000
San Luis Obispo Mozart Festival 4,500
San Luis Obispo Soccer Club 1,100
San Luis Obispo Vocal Arts Ensemble 2,000
SLONET 3,500
Woods Humane Society 1,200
TOTAL $80,700
Did not request funding in 1995-96
AVAILABLE FUNDS
Current Grants-in-Aid Budget $80,000
Reserve from 1995-96 2,000
Unpaid La Fiesta Grant from 1995-96 3,000
TOTAL
PROMOTIONAL COORDINATING COMMITTEE
GRANT APPLICATION ASSESSMENT CRITERIA
In addition to the criteria listed below, each application will be judged on the basis of
local benefit to residents, economic advantages to City, level of innovation, and
quality of program management.
ASSESSMENT CRITERIA
1. Applicant organization must have a clearly stated purpose and function and be
responsible for the planning and provision of a cultural, social or recreational
program.
2. Applicants must demonstrate that they have the managerial and fiscal
competence to complete the proposed project.
3. Applicants cannot use promotional grant monies to fund staffing costs.
4. The organization shall give evidence that they have pursued other sources of
financial support, and that they have examined and weighed the financial ability
of the target population to support their program or event.
5. The organization must extend its program to the general public and may not
exclude anyone by reason of race, religion, ethnic background, or any other
population covered by State or Federal law.
6. The applicant organization must be willing to participate in an evaluation
process as requested by the Promotional Coordinating Committee.
7. Applicants should be able to demonstrate coordination with related agencies
and existing community resources.
8. Other types of City support, such as facility use or in-kind service, will be
considered in the award process.
.9. Demonstrated financial need of the organization will be considered in evaluating
and awarding funds.
10. Past performance of the organization, regardless of financial need, will be
considered in awarding funds.
Applicants should be aware that there is no assurance that funding will be available
to them in any fiscal year. Long term dependence on City funding is discouraged.
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ATTACHMENT 2
PROMOTIONAL COORDINATING COMMITTEE
SUMMARY OF PRELIMINARY RECOMMENDATIONS
FOR THE 1996-97 GRANTS-IN-AID PROCESS
1. ARTEMIS, A THEATRE COMPANY
Request Summary: Artemis is requesting funding for advertising and printing
costs to promote the 1996 Central Coast Shakespeare. Festival.
1995-96 GRANT AMOUNT $2,500
1996-97 REQUEST $3,200
RECOMMENDATION $2,000
2. ARTERNATIVES
Request Summary: Artematives is requesting funding to offset the costs of
producing exhibitions and lectures; providing a venue for local artists to display
their work; an outreach program to develop collaboration with unexplored
agencies; and a national Juried exhibition.
1995-96 GRANT AMOUNT $2,000
1996-97 REQUEST $4,500
RECOMMENDATION $32000
3. ARTHRITIS FOUNDATION (CENTRAL COAST WINE FESTIVAL)
Request Summary: The Arthritis Foundation is requesting funds to defray the
cost of the Central Coast Wine Festival, one of three major fundraising events for
the Foundation.
1995-96 GRANT AMOUNT N/A
1996-97 REQUEST $5,000
RECOMMENDATION $23000
4. BUSINESS IMPROVEMENT ASSOCIATION
Request Summary: The BIA is requesting funding for four separate projects: (1)
hanging holiday decorations in the Downtown - $23000; (2) set up fees for
Christmas Parade barricades-$2,500; (3) a parade float-$2,000; and (4)the 1996
holiday Downtown Lighted Open House Event - $2,000
1995-96 GRANT AMOUNT $4,500
1996-97 GRANT REQUEST $8,500
RECOMMENDATION $3,300
ATTACHMENT 3
Page 2
Due the limited funding available for the 1996/97 Grants-in-Aid Program, the
Subcommittee opted only to recommend partial funding for two projects submitted
by the BIA. As such, funding has been recommended for the holiday Downtown
Lighted Open House Event ($2,000) and for hanging holiday decorations ($1,300).
5. CAL POLY FOUNDATION FOR CAL POLY ARTS
Request Summary: Cal Poly Arts is requesting funding to support the Stone
Soup Festival. Stone Soup is a multi-cultural performing arts festival which takes
place over two weekends in September. It features upwards of 15 different acts
representing world-wide cultures and is largely a free event.
1995-96 GRANT AMOUNT $2,000
1996-97 REQUEST $3,000
RECOMMENDATION $2,000
6. CAMP FIRE COUNCIL OF THE CENTRAL COAST, INC.
Request Summary: The Camp Fire Council is requesting camperships for their
resident camp located near Adelaide.
1995-96 GRANT AMOUNT N/A
1996-97 REQUEST $3,000
RECOMMENDATION $_0_
While the Subcommittee recognizes that providing camperships is a most
worthwhile cause, it felt that the limited funding available would be better directed
to organizations whose events better benefit and promote the community as a
whole. In addition, it expressed concern about whether camperships which benefit
specific individuals are an appropriate use of these grant funds.
7. CHILDREN'S CREATIVE PROJECT (ITALIAN STREET PAINTING)
Request Summary: The Children's Creative Project is requesting funding to
promote the 6th Annual Italian Street Painting Festival. Festival proceeds will
benefit arts education programs for San Luis Obispo area elementary schools.
1995-96 GRANT AMOUNT $3,000
1996-97 REQUEST $10,000
RECOMMENDATION $3,000
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8. CUESTA COLLEGE ART GALLERY
Request Summary: The Art Gallery is requesting funding to offset costs
associated with 1) an event whereby it brings a well-known artist to the Central
Coast for an exhibition and lecture; and 2) upgrading promotional materials in
order to better reinforce the image of SLO as a culturally sophisticated community.
1995-96 GRANT AMOUNT $2,100
1996-97 REQUEST $3,000
RECOMMENDATION $22100
9. EYECYCLE, INC.
Request Summary: Eyecycle is requesting assistance in purchasing its own
tandem bicycles so they can be used to help integrate the visually impaired and
totally blind into the mainstream of society by providing a program of accessible
recreation.
.1995-96 GRANT AMOUNT N/A
1996-97 REQUEST $3,000
RECOMMENDATION $_0_
While the Subcommittee recognizes that Eyecycle performs a valuable service to
the community, it felt that the purchasing of bicycles is not an appropriate
expenditure for these grant funds.
10. FRIENDS OF SLO BOTANICAL GARDEN
Request Summary: The Botanical Garden is requesting funding to develop
promotional materials for the 1997 Garden Festival.
1995-96 GRANT AMOUNT $2,200
1996-97 REQUEST $3,100
RECOMMENDATION $23000
11. GILBERT REED BALLET
Request Summary: The Gilbert Reed Ballet is requesting funding for artists fees
for their "A Christmas Carol' production.
1995-96 GRANT AMOUNT $1,000
1996-97 REQUEST $3,000
RECOMMENDATION $23000
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12. MISSION PLAZA CULTURAL COALITION
Request Summary: The Coalition (Children's Museum, Art Association, Historical
Museum, Little Theatre, etc.) is requesting funding to reprint a joint brochure to
promote Mission Plaza as a cultural center, promote the 'Take Five" cultural and
historical festival and to expand the tour program for youths and seniors.
1995-96 GRANT AMOUNT $1,200
1996-97 REQUEST $3,712
RECOMMENDATION $2,400
13. MUSIC AND ARTS FOR YOUTH
Request Summary: MAY is requesting funding for artists fees, promotion, and
general expenses connected with providing concert events.
1995-96 GRANT AMOUNT $2,000
1996-97 REQUEST $4,250
RECOMMENDATION $22000
14. MYSTIC KREWE OF KARNIVAL
Request Summary: Mystic Krewe is requesting funding to offset the cost of
manufacturing parade barricades.
1995-96 GRANT AMOUNT $5,000
1996-97 REQUEST $10,000
RECOMMENDATION $4,300
The Subcommittee suggests that the funding for manufacturing parade barricades
would be better by Enhanced Promotional Funds so that the City, rather than
Mystic Krewe of Kamival, actually owns the barricades and can make them
available for use at all appropriate special events, not just Mardi Gras. Having
made this suggestion, the Subcommittee recommended $4,300 to be use to
support other parade expenses.
15. PACIFIC REPERTORY OPERA
Request Summary: The Opera is requesting funding for rental of the Performing
Arts Center for their March opera performance.
1995-96 GRANT AMOUNT $2,000
1996-97 REQUEST $3,000
RECOMMENDATION $2,500
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16. PERFORMING ARTS CENTER (YOPAC)
Request Summary: The Foundation is requesting funding to continue the Youth
Outreach for Performing Arts Center Program.
1995-96 GRANT AMOUNT $2,150
1996-97 REQUEST $3,000
RECOMMENDATION $23000
17. PERFORMING ARTS CENTER (GRAND OPENING FESTIVAL)
Request Summary: The Performing Arts Center is requesting funding for partial
payment of the costs associated with the Grand Opening Festival promotional
brochure and advertising.
1995-96 GRANT AMOUNT N/A
1996-97 REQUEST $6,000
RECOMMENDATION $4,000
18. SAN LUIS OBISPO ART CENTER, INC.
Request Summary: The SLO Art Center is seeking support for the Community
Exhibit Series, Live Arts Series and for publicity and promotion materials to
increase awareness of the exhibition program.
1995-96 GRANT AMOUNT $4,000
1996-97 REQUEST $7,210
RECOMMENDATION $4,000
19. SAN LUIS OBISPO COMMUNITY CONCERT ASSOCIATION, INC.
Request Summary: Community Concert Association is requesting funding for a
portion of the costs associated with providing a student music and education
program to San Luis Obispo junior and senior high students and to underwrite 100
season memberships for selected students to attend regular season concerts.
1995-96 GRANT AMOUNT $2,000
1996-97 REQUEST $3,000
RECOMMENDATION $25000
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20. SAN LUIS OBISPO COUNTY BAND
Request Summary: The County Band is requesting funding for music, uniforms
and equipment to support increased musician participation and more
sophisticated musical performances.
1995-96 GRANT AMOUNT $1,800
1996-97 REQUEST $3,000
RECOMMENDATION $1,500
21. SAN LUIS OBISPO COUNTY HISTORICAL MUSEUM
Request Summary: The County Museum is requesting funding to support
promotional elements in the new Museum Book & Gift Shop as well as funding for
artisans who will create and select materials and designs to be used in the shops
memorabilia logo line.
1995-96 GRANT AMOUNT N/A
1996-97 REQUEST $6,700
RECOMMENDATION $2,500
22. SAN LUIS OBISPO COUNTY SYMPHONY
Request Summary: The Symphony is requesting funding to offset programming
expenses for their four-concert subscription series (Saturday Series) to be held at
the new Performing Arts Center.
1995-96 GRANT AMOUNT $4,000
1996-97 REQUEST $7,000
RECOMMENDATION $3,500
23. SAN LUIS OBISPO COUNTY YOUTH SYMPHONY
Request Summary: The Youth Symphony is requesting funding to underwrite the
cost of their San Luis Obispo concert.
1995-96 GRANT AMOUNT $2,000
1996-97 REQUEST $2,000
RECOMMENDATION $1,800
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24. SAN LUIS OBISPO GIRL'S SOFTBALL ASSOCIATION
Request Summary: The Softball Association is requesting general operational
support for a girls softball tournament scheduled for July, 1996.
1995-96 GRANT AMOUNT $-0-
1996-97 REQUEST $2,500
RECOMMENDATION $19500
25. SAN LUIS OBISPO INTERNATIONAL FILM FESTIVAL
Request Summary: The Film Festival is requesting funding to offset advertising
and promotion expenses, venue and equipment rental expenses and special
program/film rental expenses related to the expanded 1996 Festival.
1995-96 GRANT AMOUNT $4,850
1996-97 REQUEST $6,000
RECOMMENDATION $42300
26. SAN LUIS OBISPO LITERACY COUNCIL (INTER-CULTURAL CELEBRATION)
Request Summary: The Literacy Council is requesting start-up funding to support
a new intercultural two-day festival scheduled for 1997. The festival hopes to
incorporate some of the former La Fiesta activities.
1995-96 GRANT AMOUNT N/A
1996-97 REQUEST $6,000
RECOMMENDATION $_0_
The Subcommittee feels that this is an exciting new proposal and one which it fully
supports. However, it recommends that, consistent with past practice, the initial
start-up funding come from Enhanced Promotional Funds rather than the Grants-
in-Aid program.
27. SAN LUIS OBISPO LITERACY COUNCIL (POETRY FESTIVAL)
Request Summary: The Literacy Council is requesting funding to offset a portion
of the expenses associated with presenting the 13th Annual Poetry Festival.
1995-96 GRANT AMOUNT $1,000
1996-97 REQUEST $3,200
RECOMMENDATION $1,500
Page 8
28. SAN LUIS OBISPO LITTLE THEATRE
Request Summary: Little Theatre is requesting funding expenses for the
Children's Educational Theatre, including production materials; production
expenses for a six show season including sets, costumes, props, royalties, etc.;
advertising expenses for a six show season and Fiftieth Anniversary celebration.
1995-96 GRANT AMOUNT $4,000
1996-97 REQUEST $8,000
RECOMMENDATION $5,000
The PCC increased funding for this year in accordance with its practice of
acknowledging the additional expenditures that occur during an anniversary year.
29. SAN LUIS OBISPO MOZART FESTIVAL
Request Summary: The Festival is requesting funding to help with a wide-scale
audience development campaign to increase attendance and fill the Performing
Arts Center.
1995-96 GRANT AMOUNT $6,000
1996-97 REQUEST $8,000
RECOMMENDATION $4,500
30. SAN LUIS OBISPO SOCCER CLUB
Request Summary: The Soccer Club is requesting is funding to offset expenses
associated with holding the summer Soccer Tournament.
1996-97 GRANT AMOUNT $1,000
1995-96 REQUEST $3,000
RECOMMENDATION $1,100
31. SAN LUIS OBISPO VOCAL ARTS ENSEMBLE
Request Summary: The Ensemble is requesting funding to offset expenses for
advertising and promotion, printing of ticket fliers and concert programs and
concert site rental fees.
1995-96 GRANT AMOUNT $2,000
1996-97 REQUEST $4,000
RECOMMENDATION $2,000
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32. SLONET
Request Summary: SLONET is requesting funding for a notebook style computer
which will allow it to make presentations throughout the county on how to locate
information about subjects as diverse as the Mozart Festival or the City itself in the
Virtual Village.
1995-96 GRANT AMOUNT N/A
1996-97 REQUEST $5,000
RECOMMENDATION $3,500
The PCC does not normally not fund capital expenditures such as computers when
they are simply office tools. However, in approving this request, it recognized that
SLONET provides valuable service to the community in terms of information on
community and cultural resources and that this computer is its media for outreach
just as printed material is for other organizations.
33. WOODS HUMANE SOCIETY
Request Summary: Woods Humane Society is requesting funding to partially
support the expenses of a new youth outreach and recreational program, a day
camp called "Kennel Kamp" which will focus on responsible animal ownership.
1995-96 GRANT AMOUNT N/A
1996-97 REQUEST $2,110
RECOMMENDATION $1,200
34. CITY TO SEA MINI MARATHON
Request Summary: The applicants are requesting funding to support a road race
from San Luis Obispo to Avila Beach, following the City to Sea Greenway
established by the Land Conservancy. Proceeds from the race will be used to
support an initial building goal of a permanent cross country course near EI Chorro
Park.
1995-96 GRANT AMOUNT N/A
1996-97 REQUEST $4,000
RECOMMENDATION $2,200
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