HomeMy WebLinkAbout06/20/2000, A2 - APPOINTMENT OF A CITY REPRESENTATIVE TO THE SAN LUIS OBISPO COUNTY VISITORS AND CONFERENCE BUREAU BOARD OF DIRECTORS COUnat
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CITY OF SAN LUIS O B 1 S P 0
FROM: Ken Hampian,Assistant City Administrative Officer
Prepared By: Wendy George, Assistant to the City Administrative Officer U �r
SUBJECT: APPOINTMENT OF A CITY REPRESENTATIVE TO THE SAN LUIS
OBISPO COUNTY VISITORS AND CONFERENCE BUREAU BOARD
OF DIRECTORS
CAO RECOMMENDATION
Appoint the City Administrative Officer or his designee to represent the City on the San Luis
Obispo County Visitors and Conference Bureau board of directors.
DISCUSSION
The City contracts with the San Luis Obispo County Visitors and Conference Bureau (VCB) as
part of an effort by local governmental agencies to jointly market the central coast area as a
tourist destination and filming location. This promotion is in addition to that provided by our
individual City marketing agency, currently Barnett Cox &Associates. The VCB is a non-profit
organization with a twelve-member board of directors made up of representatives from the
tourism industry, the San Luis Obispo Chamber of Commerce, the wine industry and the arts. In
addition, there is one representative from the local city managers group. Over the years, this
position has rotated among the city managers.
Recently, the VCB worked with a consultant to develop a Tourism Strategic Plan. The Strategic
Plan provided a good evaluation of the VCB's current operations and ended by making a number
of recommendations. One area of concern addressed in the report was the make-up of the board
of directors. While governmental agencies provide 48% of the VCB's funding, as indicated
above,there is only one board member out of twelve representing these agencies.
As a result of recent VCB board action, effective July 1, 2000, the board of directors will be
expanded to include representatives from all funding municipalities. The VCB has formally
requested that the Council appoint a representative.from the City to sit on the board. Staff
recommends that the Council appoint the City Administrative Officer or his designee to fill this
position. The City Administrative Officer will designate the Assistant to the City Administrative
Officer, Wendy George, to fill this role, since. she is responsible for oversight of the City's
tourism promotion program.
FISCAL IMPACT
There is no fiscal impact to this action.
ATTACHMENT
A2-1
Letter from VCB
ATTACHMENT f
May 26, 2000 )YO
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The Honorable Allen Settle San Luis Obispo County {/j®
City of San Luis Obispo Visitors d, Conference Bureau c M, ®r 3 0f
990 Palm Street q /1`� ?DO0
San Luis Obispo CA 93401 a/?j� - `&
Dear Mayor Settle: CM0
As a result of one of the recommendations from the Tourism Strategic Plan written this past
January, the VCB Board of Directors has voted to expand the size of.our Board to include
representation from the funding municipalities. These designated government positions will have
full voting rights with a term length for as long as the municipality financially supports the VCB.
This change is effective July 1, 2000.
The VCB Board has determined that the representative should be a management level staff person
responsible for economic development and/or tourism for the City of San Luis Obispo. We would
like the City Council to appoint the representative as soon as possible so that they can attend our
July 26'Board of Directors meeting. As soon as we know your representative, we will provide
them with a full calendar of meeting dates and other orientation materials.
In other funding news, I am excited to report that we are expecting 100% of the municipalities to
participate with the VCB this year. The City of Arroyo Grande, having never funded the VCB in
the past, has voted unanimously to support the Economic Strategy that includes funding the San
Luis Obispo County VCB. This decision allows us to fully promote the county and all that it has
to offer.
We have some exciting opportunities waiting for us this year with increased partnerships and
marketing tools to build greater awareness of the county as a destination. By leveraging your
dollars with the county VCB, San Luis Obispo is benefitting many times more than the initial
investment.
I look forward to working with the representative from the,City of San Luis Obispo who will
contribute to the development and direction of tourism promotion in the county.
Sincerely,
j r
-Joy Biaggini
Exe'r\utive Director
�m-John Dunn
1037 Mill Street.San Luis Obispo.Culifomia 93401 (805)541-8000 F.NX:(805)543-9498 Web:SanL 4ounn•.com