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Home My WebLink About11-10-2014 B1 PresentationTOURISM MARKETING DISTRICT (TMD) San Luis Obispo County TBID San Luis Obispo County TMD $- $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 $3,500,000 $4,000,000 $4,500,000 $5,000,000 $5,500,000 Pismo Beach (1%) TPRA (2%) Morro Bay (3%) WCC (2%) Atascadero (2%) SLO TBID (2%) VSLOC Total $1,047,731 $537,816 $616,890 $1,500,000 $148,119 $1,156,480 $940,000 $5,947,036 Community BIDs Marketing Overlap Spending (2012/2013) San Luis Obispo County TMD $- $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 VSLOC Monterey Napa Santa Barbara Sonoma $940,000 $5,776,817 $5,190,000 $4,045,473 $2,660,000 HOW VSLOC TOURISM MARKETING DOLLARS STACK UP 2012/2013 Annual Competitive County Tourism Marketing District Funds San Luis Obispo County TMD $- $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 VSLOC Monterey Napa Santa Barbara Sonoma Overlap Spending (2012/2013) Annual County Tourism Marketing Funds Sonoma TID Healdsburg TID Santa Ynez TBID Carmel HID Pismo Beach LBID Paso TRPA BID Morro Bay BID WCC BID Atascadero BID SLO TBID San Luis Obispo County TMD $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 $3,500,000 $2,835,762 $325,854 Funding Recommendation (2012/2013) = $3,161,616 Institute Countywide 1% TMD Maintain Current SLO County Funding Supporting Lodging Partners – 81% q Apple Farm ¨ Avenue Inn ¨ Budget Inn ¨ Best Western Somerset Inn ¨ Best Western Royal Oak ¨ Courtyard by Marriott ¨ El Toro Inn ¨ Embassy Suites Hotel ¨ Granada Hotel & Bistro ¨ Hampton Inn & Suites ¨ Holiday Inn Express ¨ La Cuesta Inn ¨ Lamplighter Inn q Los Padres Motel q Madonna Inn q Motel 6 #1373 q Motel 6 #138 q Ramada Inn q Rose Garden Inn q San Luis Inn & Suites q Sunbeam Motel q Super 8 Motel q SLO Travelodge q Vagabond Inn q Villa San Luis Motel San Luis Obispo Support ¨ 66% (two-thirds) of brick and mortar lodging properties (25 of 38) ¨ 79% of lodging rooms (1680 of 2130) ¨ 81% of lodging revenue ¨ Legal requirement 50%+1 of revenue Supporting Community Partners ¨ Cal Poly San Luis Obispo ¨ City of Paso Robles ¨ City of Pismo Beach ¨ Economic Vitality Corporation ¨ Martin Resort Board of Directors ¨ Pismo Beach Hospitality Association ¨ San Luis Obispo Chamber of Commerce ¨ The Tribune – Editorial Board ¨ Visit California Supporting Jurisdictions ¨ Pismo Beach City Council (Unanimous 5-0 approval) ¨ Paso Robles City Council (Unanimous 5-0 approval) ¨ Upcoming Meetings: ¤ Morro Bay City Council – Tuesday, December 9th ¤ Arroyo Grande City Council – TBD ¤ Atascadero City Council – Tuesday, January 13th ¤ Grover Beach City Council - TBD Fiscal Impact to City ¨ Net Positive ¤ 1% TMD used to increase tourism throughout the county increasing city revenues (TOT, TBID and Sales Tax) ¤ Eliminates current annual contribution to Visit San Luis Obispo County returning those funds to San Luis Obispo TBID ($105,000 in FY 2014/2015) Board Structure ¨ 15 member Board of Directors (each must be a representative of an assessed lodging business) ¤ At least one representative of a lodging business in each jurisdiction ¤ One representative each from a vacation rental, bed and breakfast and RV Park ¤ One representative who is appointed by the County of San Luis Obispo ¤ Three-at-large members Committee Structure ¨ Marketing Committee ¤ 13-18 destination managers and marketing professionals ¤ Selected via application process managed and reviewed by Visit San Luis Obispo County Board of Directors and staff ¨ Advisory Committee ¤ 10-20 elected officials and City Managers from TMD jurisdictions ¤ Simi-annual meetings and liaise back to communities ¤ Anticipated City Manager and City Council member would serve on this committee