HomeMy WebLinkAbout02-11-2015 C3 Visit San Luis Obispo County Report
Activity Report, January 2014
Visit San Luis Obispo County
- What’s New -
San Luis Obispo County in the News
10 Oddball Things To Do Along Highway 1 - Condé
Nast Traveler http://cntrvlr.com/1Dfx2hq
Vote for America's Coolest Small Town 2015! -
Budget Travel http://bit.ly/1ts4p0u
Weekend Getaway :: Paso Robles - Such the Spot
http://bit.ly/1Exfq1G
The Best Motels, Hotels, Inns and B&Bs in San Luis
Obispo - SFGate http://bit.ly/1xWb9pe
Restaurant Month 2015 was the most successful to
date! We had 45 participating restaurants plus over
60 wineries that offered ‘Go Local’ discounts.
Restaurant Month — 51,679 views; 12,864 visits
RM Blog Posts — 1607 views; 789 visits
RM Event Posts — 952 views; 79 Visits
2015 Event Calendar
The 2015 Central Coast Community Event Guide is
now online and ready for you to print and share!
http://bit.ly/1LmTF9r
NTA - New Orleans
We conducted
approximately 26
meetings with tour and
receptive operators
currently doing business
inside our county along
with several who are
considering San Luis
Obispo County as part of
a future tour. With so
much to see, do, touch,
taste, smell and feel
across our county, the
options for operators
truly are endless and
that’s the message we
are sending.
Media/PR Leads
Ella Buchan - UK
Daily Star
Visited Paso Robles, San
Luis Obispo, Pismo Beach,
Avila Beach, Cayucos,
Morro Bay, Cambria and
Hearst Castle. Article
expected to come in the
next few months.
Joanne Blaine -
Vancouver Sun &
Westcoast Homes
Slated to visit end of
February Paso Robles,
Cambria and Hearst
Castle.
Current Month - December 2014 vs December 2013
Occ % ADR RevPAR
2014 2013 2014 2013 2014 2013
California 62.4 59.5 131.50 120.08 82.06 71.41
Santa Barbara/Santa Maria, CA 58.2 55.8 152.59 145.94 88.81 81.49
San Luis Obispo/Paso Robles, CA 52.8 51.2 113.79 109.65 60.05 56.13
Monterey/Salinas, CA 62.0 48.2 146.27 141.59 74.13 68.24
3rd Thursdays with Visit California
BOGA at The
Libertine in
Morro Bay – 10
Odd Ball Things
To Do Along
Highway 1
Visit San Luis Obispo County is a 501c6 tourism non-profit. For more information please call (805)541-8000.
Such the Spot:
Weekend Getaway:
Paso Robles (photo
right)
10 Oddball Thing To
Do Along Highway 1
– Nitt Witt House in
Cambria
(photo left)
Upcoming Campaigns
VISIT SLO COUNTY
WEB ACTIVITY
TOTAL PAGE VIEWS: 193,508
TOTAL VISITS: 39,218
MOBILE/TABLET VISITS: 20,225
EVENT PAGE VIEWS: 88,972
MOST VISITED EVENT: RESTAURANT
MONTH – MADONNA INN MENU
1,009 VIEWS
RESTAURANT MONTH:
51,369 VIEWS
TOTAL BLOG VISITS: 8,905
MOST SHARED BLOG: January Is
Restaurant Month - 5 Tasty
Tidbits http://bit.ly/1wQMw6c
VISIT SLO COUNTY
SOCIAL MEDIA
FACEBOOK
LIKES: 11,699 NEW: 83
TOT. IMPRESSIONS: 72,225
MOST LIKED & HIGHEST
ENGAGEMENT: 1/20
Contest: Restaurant Month
Dinner for two at Madonna Inn
(115 Likes) (5.4k Engagements)
TWITTER
FOLLOWERS: 4,739 NEW: 129
TWEETS: 5,204
PINTEREST
FOLLOWERS: 551 NEW:5
PINS 744
INSTAGRAM
FOLLOWERS: 796 NEW: 60
POSTS: 272
VISITOR GUIDE DIST.
WEB DOWNLOADS: 52
MAILED REQUESTS: 70
CALL IN REQUESTS: 110
TOTAL: 232
MONTHLY E-SPECIAL
SUBSCRIBERS: 27,232
# OF OPENS: 5283
# OF CLICK-THROUGHS: 728
THIS WEEK IN SLO COUNTY
CIRCULATION: 752
MOST CLICKED LINK:
Restaurant Month –Jan 22
February:
February is the Month of Love in San Luis Obispo County! From charming dinners and
winery tastings, to attractive hotel deals, your romantic destination is just around the
corner. Visit our Hotel Deals and Events, featured throughout San Luis Obispo County, and
start planning your “LOVELY” destination vacation today! We encourage our tourism
partners to continue to upload your romantic deals and events.
http://www.visitsanluisobispocounty.com/valentines-day
March:
Filming
We are encouraging our hotel properties to create special deals for the SLO International Film
Festival weekend (March 5-10) and throughout the month of March. We will also be adding
special Film-related events that are occurring throughout the month to our website.
April:
Pet-Friendly Month
We are encouraging our hotel properties to offer special deals for visitors looking to travel with
their pets. We will feature pet-friendly hotels, restaurants, wineries and activities in SLO
County.
STATS
REPORT
JANUARY
2015
visitsanluisobispocounty.com
•
800.634.1414
Rate
Calendar
164
Book
Now
2,174
Reserve
Table
263
AcFvity
ReservaFon
172
Event
Ticket
/
ReservaFon
236
RESERVATION
Events
56,556
Profiles
50,575
Blog
8,905
Deals
5,749
PAGE
VIEWS
January
2015
TOTAL
VISITS
39,218
MOBILE/TABLET
VISITS
20,225
(52%)
TOTAL
PAGE
VIEWS
193,508
PROFILE
PAGE
VIEWS
485
4,870
8,482
4,353
2,833
REFERRALS
PROFILE
REFERRALS
Community
7,559
Dining
15,937
Lodging
6,628
AcLviLes
6,189
Events
24,806
Website
10,292
DirecFons
4,193
Email
128
Smart
Phone
267
CONTACT
TOTAL
REFERRALS
22,928
Facebook
1,147
TwiWer
699
TripAdvisor
1,113
Yelp
1,177
SOCIAL
REFERRAL
RATE
58%
Deals
3,308
458
1,447
All
Other
Profiles
1,807
visitsanluisobispocounty.com
•
800.634.1414