HomeMy WebLinkAbout02-11-2015 C4 BCA+StudioGood Marketing ReportSLOTBID AGENCY REPORT February 4, 2014
HAPPENING NOW:
• SF Chronicle Destination SLO County Guide 1/4/15
• Sunset Magazine e-blast, 1/8/2015
• SLO Vacations e-blast, 1/5/2015
• Visit SLO County Visitor’s Guide Advertorial
• February/Romance online & mobile campaigns
running on:
• Sunset.com
• Bay Area News Group
• LATimes.com
• Google Display Network
• TripAdvisor
• Weekend Sherpa
• SLO Marathon arch design
• New photography/videography estimates
SANLUISOBISPOVACATIONS.COM UPDATES
• January Restaurant Month page promotion
• Romantic Getaways page promotion
• Ads targeting SF & LA travelers
• SLO Marathon Page live
• Ads targeting CA athletes/runners
• SEO – ongoing
SHARESLO UPDATES
• Community Blog Post – Startup Weekend Cal Poly
• SLO Marathon team sharing and posting
• Outreach to upcoming events for Influencer
attendance
PARTNERSHIP/SPONSORSHIPS
• Re-SLO-utions, Most Romantic City posts on CCTC
blog
• SLO Wine E-Blast – January content submitted
MEDIA RELEASES
• Detailed info at SLO TBID Board Meeting
MEDIA PLACEMENTS
• Detailed info at SLO TBID Board Meeting
LOOKING AHEAD:
• Tradeshows Feb. 7, 14, 21
• Late February/March SLOTBID e-blast
• ShareSLO Team of Influencers PAC tour and
mixer – tentatively scheduled April 15, 2015
• Craft Beer page on SanLuisObispoVacations.
com
• #SLOinLove photo contest
METRICS OVERVIEW January 2014
SESSIONS PAGE VIEWS UNIQUE
VISITORS REFERRALS
SanLuisObispoVacations.com 11,633 29,941 9,908
googleads.g.doubleclick.net
slocity.org
m.sanluisobispovacations.com
ShareSLO.com 1,434 2,937 1,213
m.facebook.com
l.facebook.com
facebook.com
GOSLO Mobile Experience 8,497 16,221 7,520
m.facebook.com
lm.facebook.com
slocity.org
FACEBOOK
New Fans
Total Fans
Total Reach
Average Reach per post
Average Daily Page Engaged Users
Total Engagements
2,978
17,988
510,656
6,209
343
1,919
TWITTER
New Followers
Total Followers
Total Engagements
#ShareSLO
438
2,165
561
397
INSTAGRAM
New Followers
Total Followers
Total Engagements
155
1,345
1,222