HomeMy WebLinkAbout02-11-2015 LRC3 Marketing Committee UpdateTourism Business Improvement District
Marketing Subcommittee
Meeting Minutes
January 22, 2015 – 9:30 am
PRESENT: Conner; Hutton; Walker
STAFF PRESENT: Molly Cano, Tourism Manager
BUSINESS ITEMS
1. SIXEL Conference Sponsorship
The committee discussed event planning ideas for the SIXEL conference dinner on Thursday,
April 23, 2015. The committee discussed the feasibility of using the venue proposed by the
planner, Luna Red for the event. The committee concurred with the event planner to use that
venue. Other ideas to make the vent special included possible entertainment, inclusion of
farmers/farmers market experience, and local wine/ craft beer. The committee also discussed
ideas to create a special unique San Luis Obispo memento and experience that would invite the
conference attendees back to SLO for a vacation. The committee directed staff and the
marketing agency to continue to work on the details.
2. Photo/ Video Budget Request
The committee considered the request from the marketing agencies for additional budget
allocation for video and photo production. The committee discussed the need for very
professional and polished photos and video. The committee discussed the Utah video that they
were so impressed with. The Marketing agencies requested $28,000-$35,000 for this project.
Recommendation: Allocate $28,000 -$35,000 to BCA/SG for the acquiring and production of
new photo and video.
3. Race SLO Arch Design
The committee discussed the Race SLO arch sponsorship. They directed the marketing agency to
integrate the tourism brands and campaigns into the design. The committee discussed unified
branding with ShareSLO and SLO Vacations. They also directed the marketing agency to pursue
the placement and design of major ad spots like the top of the arch.
4. New Business
A variety of new business were discussed and will be added to future agendas:
a. Marketing Committee Budget Input
b. Tradeshow
c. SAVOR 2015 Sponsorship Consideration in March
d. Craft Beer
e. Next Marketing Committee meeting is scheduled for 3/5 at 9:30 am