HomeMy WebLinkAbout02-11-2015 C3 Public Relations Report
Report to City of SLO- PCC
Public Relations Contract
January 2015
Media Releases:
San Luis Obispo kicks off 2015 with Restaurant Month – Distributed release
regarding San Luis Obispo’s participation in Visit California’s Restaurant Month.
SLO down in one of the Most Romantic Towns in America – Wrote release
promoting San Luis Obispo as the perfect romantic destination for distribution in early
February.
Media/Community Relations:
1. Worked with Richard Ross, New York Times photographer, to take photos of
San Luis Obispo for the Sunday travel segment ’36 hours’
2. Provided photos and information to freelance journalist Kristen Fuller for her
story on a road trip to San Luis Obispo.
3. Met with Michelle Jenkins, Executive Director of the San Luis Obispo
Children's Museum to discuss family friendly travel assets in SLO.
4. Provided Sony with information on amenities for recurring executive retreats
in the area.
5. Worked with Nancy Trejos with USA Today to feature BarrelHouse Brewing
Co.’s yet-to-open San Luis Obispo location as place to see beer cellars and
the aging process.
6. Worked with Black Diamond to include San Luis Obispo in their great
outdoors newsletter.
7. Met with Ella Buchan, a travel writer with the UK Daily Star Newspaper.
8. Met with Nancy Ransohoff, food writer with Westways magazine and Cheryl
Crabtree with Fodor’s to discuss what is new in San Luis Obispo.
9. Worked with the Cuestonian to provide information on new and exciting
restaurants in San Luis Obispo.
10. Provided Haas Automation conference organizers with information on the
area as well as vendors for their 250 person conference this summer.
11. Met with American Craft Brew W eek event organizers to discuss how to best
pitch San Luis Obispo as an up and coming beer destination.
12. Pitched San Luis Obispo as a destination that has multigenerational family
friendly appeal and amenities.
13. Pitched San Luis Obispo as one of the best destinations for fitness fanatics to
Katie Rosenbrock with TheActiveTimes.com
14. Continued to work with the City and Barnett Cox & Associates and
StudioGood on overall marketing campaign.
Media Relations/Placement
1. San Luis Obispo
San Francisco Chronicle and SFGate.com feature numerous articles on San
Luis Obispo in their January 2 Sunday travel section.
Weekend Circulation/Audience: 412,447
http://www.sfgate.com/wine/article/Slew-of-SLO-wineries-feature-tasting-rooms-
5990982.php#photo-7327631
2. America's Best Performing Cities in 2014
City Lab and the Atlantic name San Luis Obispo one of the nation’s best
performing cities.
Unique Visitors: 339,281
http://www.citylab.com/work/2015/01/americas-best-performing-cities-in-
2014/384336/
3. The best motels, hotels, inns and B&Bs in San Luis Obispo
Houston Chronicle article says that SLO’s “uncrowded wine country and
unspoiled beaches, there are more reasons for lingering — instead of just
passing through.”
Page Views: 30,311,066
Unique Views: 3,599,028
http://www.chron.com/travel/centralcoasting/article/The-best-motels-hotels-inns-
and-B-Bs-in-San-5990951.php
4. 25 Most Amazing Campus Arts Centers
College Degree Search named PAC SLO the Most Amazing Campus Arts
Center in the nation.
Page Views: 1,079,707
Unique Views: 432,808
http://www.collegedegreesearch.net/campus-arts-centers/
http://markets.financialcontent.com/stocks/news/read?GUID=29089278
5. El Camino Real
Italian journalist Paolo Ferrari’s two page article about his time in California and
San Luis Obispo in September rqa in multiple Italian outlets including:
QN (National Newspaper)
Il Resto del Carlino (Emilia Romagna / Marche),
La Nazione (Tuscany, Umbria) and
Il Giorno (Lombardy, Piedmont, Veneto, Liguria)
Total Circulation: 650,000
6. On a mission
San Diego Union Tribune article about Maggie Espinosa’s 800 mile walk along
the Mission trail.
Circulation/Audience: 409,796
http://www.utsandiego.com/news/2015/jan/03/california -mission-trek/2/?#article-
copy
7. Bon Appetit
AAA.com says ‘As if San Luis Obispo didn’t already have enough going for it —
shops and cafés galore, wineries, college-town energy, history, and a California
Mission to boot—now it also has a downtown luxury boutique hotel and bistro.’
Circulation/Audience: 3,952,324
http://ww1.calif.aaa.com/westways/2015/01-02/Pages/bonappetit-granada-
bistro.aspx?zip=93401&devicecd=PC
8. Mission San Luis Obispo
LA Times photo gallery features San Luis Obispo Mission.
Page Views: 34,617,190
Unique Views: 8,373,772
http://www.latimes.com/local/california/la-1971046-tr-0826-mission-carmel018-ls-
jpg-20150116-photo.html?track=rss
9. Beyond the Guidebook
National Geographic features Bubblegum Alley in Strange Planet: Travel Trivia.
Unique Views: 128,615
http://intelligenttravel.nationalgeographic.com/2015/01/30/strangeplanet -travel-
trivia-4/
10. Best Scenic Views
Sina.com blog features SLO in their ‘To travel with it - amazing views of the
western United States that small town charm’ post
Unique Views: 128,615
http://blog.sina.com.cn/s/blog_a256d3120102vdey.html
11. Top 10 places to retire in the United States
Best-place-to-retire.com features SLO as one of the top 10 places to retire in
the country.
http://www.best-place-to-retire.com/top-10-places-to-retire-in-the-usa
12. The 4 Best Coastal Drives in the Country
Travelpulse.com recommends a stop in San Luis Obispo as part of the Pacific
Coast Highway drive.
Page Views: 61,521
Unique Views: 23,325
http://www.travelpulse.com/news/features/the-4-best-coastal-drives-in-the-
country.html
13. 2015 Vital MTB Trail Bike Test Sessions Introduction
VitalMTB tests new bikes in the mountains surrounding San Luis Obispo,
California
http://www.vitalmtb.com/features/2015-Vital-MTB-Trail-Bike-Test-Sessions-
Introduction,836
14. Photo of the Day: San Luis Obispo
Mountain Bike Action Magazine features SLO in their photo of the day.
Unique Views: 53,261
http://mbaction.com/home-page/photo-of-the-day-san-luis-obispo-5
15. Mission San Luis Obispo
SeeCalifornia.com features an article on the San Luis Obispo Mission.
http://www.seecalifornia.com/missions/san-luis-obispo-mission.html
16. Our top picks for lodging, dining, attractions in San Luis Obispo, Paso
Robles, Avila Beach, Monterey, Carmel
Coast to Coast Newspaper features several San Luis Obispo attractions in their
Central Coast round up.
http://www.ccnewspaper.com/travel-a-lodging-mainmenu-46/travel-
destinations/1435-traveling-up-the-central-coast-in-california-our-top-picks-for-
lodging-dining-attractions-in-san-luis-obisbo-paso-robles-avila-beach-monterey-
carmel-january-2015.html
17. San Luis Obispo + Hz Castle
Sina.com blog ‘Lexie on Vacation’ features extensive post and photos about trip
to SLO.
Unique Views: 19,892,910
http://blog.sina.com.cn/s/blog_7971e5ad0102vjjv.html
18. Adventures in SLO
LA based Fashion Blogger Melanee Shale posts about her trip to SLO.
Unique Views: 32,298
http://www.melaneeshale.com/2015/01/adventures-in-slo.html
19. Plaid in San Luis Obispo
Lifestyle blogger Annabelle Fleur calls San Luis Obispo one of her ‘new favorite
places ever.’
http://vivaluxury.blogspot.pt/2015/01/plaid-in-san-luis-obispo.html
20. It’s go time
Photographer and Model Ania Stalman posts about her stay in San Luis Obispo
and the Madonna Inn.
http://aniab.net/2015/01/06/go-time/
21. San Luis Obispo
GorMay.net, a family food and travel blog features an article on their extensive
stay in San Luis Obispo.
http://gourmay.net/food-wine/san-luis-obispo/
22. GIA Coverage
The Tribune coverage on GIA recipients the SLO International Film Festival, the
SLO Jewish Film Festival and the SLO Little Theatre.
Page Views: 831,666
Unique Views: 71,523
http://www.sanluisobispo.com/2015/01/20/3451286/john -milius-surf-nite-film-
festival.html
http://www.sanluisobispo.com/2015/01/12/3438353_the -jewish-cardinal-closed-
out.html?rh=1
http://www.sanluisobispo.com/2015/01/14/3442441_slo-little-theatre-parenting-
kaplan.html?sp=/99/137/&rh=1
23. ‘Artists and Their Mentors’ exhibit opens today
The Lompoc Record article on GIA recipient San Luis Obispo Museum of Art’s
exhibit opening.
http://lompocrecord.com/entertainment/artists-and-their-mentors-exhibit-opens-
today/article_15180729-4328-59bd-bfae-4a2de86034e3.html
24. San Luis Obispo Museum of Art screens the PBS documentary 'Craft in
America: Origins'
New Times Art article about GIA recipiatnt SLO Art Museum’s film screening.
Circulation: 33,764
http://www.newtimesslo.com/art/11916/san-luis-obispo-museum-of-art-screens-
the-pbs-documentary-craft-in-america-origins/