HomeMy WebLinkAbout02-11-2015 C6 SLO Happenings Campaign Report
SLO HAPPENINGS MONTHLY REPORT
DATE: FEBRUARY 11, 2015
APP SUMMARY
The SLO Happenings app has continued with a
solid rate of monthly downloads. During the
month of January, the app had 179 total
downloads, 1,306 sessions and 1,387 page
views. The splash p age continues to direct
iPhone and Android users to their appropriate
app stores for instant downloading.
ADVERTISING
*From January 23 – 31
Media Outlet Impressions Clicks Click-thru rate
Facebook ad for Facebook Page Likes 14,229 429 3%
Facebook ad for Splash Page 12,944 248 1.92%
SOCIAL MEDIA
In January, we continued posting upcoming events and information on the Facebook page 6-7
times per week. During the month of January, we gained 309 additional likes, which b rought our
total likes to 17,523. Our average weekly reach, which is the number of unique people who saw
any content from our page, was 3,827.
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Ja
n
-
‐
1
3
Fe
b
-
‐
1
3
Ma
r
-
‐
1
3
Ap
r
-
‐
1
3
Ma
y
-
‐
1
3
Ju
n
-
‐
1
3
Ju
l
-
‐
1
3
Au
g
-
‐
1
3
Se
p
-
‐
1
3
Oc
t
-
‐
1
3
No
v
-
‐
1
3
De
c
-
‐
1
3
Ja
n
-
‐
1
4
Fe
b
-
‐
1
4
Ma
r
-
‐
1
4
Ap
r
-
‐
1
4
Ma
y
-
‐
1
4
Ju
n
-
‐
1
4
Ju
l
-
‐
1
4
Au
g
-
‐
1
4
Se
p
-
‐
1
4
Oc
t
-
‐
1
4
No
v
-
‐
1
4
De
c
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‐
1
4
Ja
n
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‐
1
5
Facebook Likes
56
428
123
878
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Downloads
Sessions
January
App
Stats
Android
iPhone