HomeMy WebLinkAbout03-11-2015 TBID Agenda PacketCity of San Luis Obispo, Agenda, Tourism Business
Improvement District Board
Any writings or documents provided to a majority of the TBID Board regarding any item on this agenda will be made available for public
inspection in the Administration office of the City of San Luis Obispo at 990 Palm Street during normal business hours.
Wednesday, March 11, 2015
10:00 A.M.
City Hall- Council Hearing Room
CALL TO ORDER: Chair Nipool Patel
PUBLIC COMMENT: Each speaker is limited to two minutes of public comment for items not on the
agenda. Public comment for each agenda item will be called for separately and is also limited to 2
minutes per speaker.
State law does not allow the board to discuss or take action on issues not on the agenda, except that
members of the board may briefly respond to statements made or questions posed by the person
giving public comment. Staff may be directed by the board to follow-up on such items and/or place
them on the next board agenda.
CONSENT ITEMS
C.1 Minutes of Regular Meeting on Wednesday, February 11, 2015
C.2 Smith Travel Report
C.3 Visit San Luis Obispo County Report
C.4 BCA + StudioGood Marketing Report
C.5 Chamber Visitor Center Report
C.6 TOT Report
PRESENTATIONS
1. MARKETING AGENCY MONTHLY UPDATE 10 mins
Representatives from BCA + StudioGood will present an update to the Board on the marketing
activities during the previous month.
BUSINESS ITEMS
Public comment will be taken for each individual agenda item. Each speaker will be limited to two
minutes of public testimony.
1. SAVOR 2015 SPONSORSHIP 10 mins
The Marketing Committee will present the recommendation for the 2015 SAVOR the Central
Coast sponsorship package.
2. 2015-17 BUDGET DISCUSSION 15 mins
The Board will receive the general budget instruction from staff and begin to discuss the initial
allocations for the 2015-17 budget.
3. ELECTION OF CHAIR & VICE-CHAIR 5 mins
The Board will elect a Chair and Vice-Chair for the term of April 2015 to March 2016.
4. REVIEW OF COMMITTEE BYLAWS 5 mins
The Board will perform the annual review of the bylaws for the Tourism Business Improvement
District and discuss any necessary amendments to be submitted to the City Council.
5. TMD MARKETING COMMITTEE DESIGNATION 5 mins
The Management Committee will present the recommendation to have the Tourism Manager
apply for the TMD marketing committee as the San Luis Obispo representative.
TBID LIAISON REPORTS & COMMUNICATION
At this time board members make announcements, report on activities, refer to staff issues for study and
report back to the board at a subsequent meeting.
1. HOTELIER UPDATE – Liaison Reports
2. MANAGEMENT COMMITTEE UPDATE –Minutes: March 3, 2015
3. MARKETING COMMITTEE UPDATE –Minutes: March 5, 2015
4. PCC UPDATE –Minutes: February 11, 2015
5. TOURISM PROGRAM UPDATE – Staff Report
ADJOURN.
POSTING STATEMENT: I, Molly Cano, Tourism Manager, do hereby certify that on March 6, 2015,
by 5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside City
Hall. Internet access to agendas and related material is available at www.slocity.org.
Tourism Business Improvement District
Meeting Minutes
Wednesday, February 11, 2015
10 am
City Hall
CALL TO ORDER: Chair Nipool Patel
PRESENT: Adams, Pearce, Patel, Walker, Conner, Wilkins, Hutton
STAFF PRESENT: Molly Cano, Tourism Manager
Call to Order at 10:00 am
PUBLIC COMMENT
Andy Iro from Uber introduced himself to the TBID board and members present. He reported that Uber is
preparing for Spring/Summer business. He mentioned that many of the guests traveling into San Luis
Obispo from nearby metropolitan cities like San Francisco and Los Angles are already familiar with the
service and are comfortable using it when visiting our destination. He requested that communicating peak
dates and event times with Uber would help them to provide more vehicles to the area. Iro also
introduced the Board to the new Uber for business program that would be available for accommodation
and other business to partner with Uber to transportation guests by being booked by the business instead
of the guest. For any members interested in this service, please contact Tourism Manager for Iro’s
contact information.
CONSENT AGENDA
ACTION: Moved by Conner/Walker to approve the consent agenda.
Motion carried 7:0
PRESENTATIONS
1. MARKETING AGENCY MONTHLY UPDATE
Representatives from BCA + StudioGood presented an update to the Board on the marketing activities
during the previous month. Highlights included: work on Visit SLO County visitor guide editorial and ad
direction for SLO, February promotions for “Romance in SLO” online and mobile campaigns running on
various channels including sunset.com, Bay Area news Group, and Google Display Network. Also worked
on the San Francisco Destination SLO County guide, Sunset Magazine e-blast, SLO vacations e-blast.
Web and mobile traffic is up. Social metrics are increasing as well.
2. VISIT SLO COUNTY QUARTERLY UPDATE
Chuck Davison from Visit SLO County presented the quarterly report for their contract with the SLO TBID.
He reported that the initial hearing for the TMD by the Board of Supervisors passed by 4:0:1. The next
hearing is March 10 followed by the final hearing on April 7. One consideration is for the collections to
begin on May 1 instead of July 1. If the May 1 start date is not approved then Visit SLO County would
need to consider interim funding for the first quarter of the 2015-16 year. Website traffic is counting to
grow with the investment in the SEO contract. Analytics show that 20% of traffic is from out of the area
which gives a huge opportunity for future growth. The Visitor Gui de will be released in March and the new
design is focused on custom content.
3. SLO WINE MID YEAR REPORT
Heather Muran from SLO Wine presented the mid-year report for the contract with the SLO TBID. The
partnership continues to grow. She reported that 47 newsletters had been sent over the past 6 month
which many included the SLO TBID logo, content, and link. The ad space for the new wine map is now
open. Through the partnership the TBID receives a full page ad space and SLO TBID hotels receive a
DRAFT
Tourism Board Improvement District Minutes Page 2
20% discount off the purchase of an ad. The new brochures will continue to be distributed with Certified
Folder and the distribution has grown to include Ventura, Monterey, Santa Barbara and San Jose.
Results this quarter have been outstanding particularly with PR. SLO Wine is happy to be partnering with
the TBID on Roll Out the Barrels and the upcoming wine media FAM.
BUSINESS ITEMS
1. CAL POLY OPEN HOUSE- ADDITIONAL EVENT OPPORTUNITY
Melody Klemin from Cal Poly presented the preliminary event concepts to expend the length of stay
for Cal Poly Open House through Saturday night by featuring a new event on Saturday evening in
downtown. The event concepts were: 1. A concert in the plaza type event in Mission Plaza or 2. A
VIP movie night in downtown with a reception in Mission Plaza. Cal Poly would be willing to match the
funds provided by the TBID to put on the event. It would be marketed to all Open House attendees as
an endorsed additional event. The Board discussed the 2 event concepts and felt option 2 of the
movie and reception was the best fit.
ACTION: Moved by Hutton/Conner to sponsor the additional event for Open House weekend and
release the $5000 funds earmarked for the event.
Motion carried 7:0
2. VIDEO & PHOTOGRAPHY PROPOSAL
The Marketing Committee presented the recommendation to the Board to allocate funds to the
Marketing Agency for the investment in new photography and video assets for tourism promo tion
materials. The requested amount is $35,000 and would be used from the remaining funds from the
2014-15 FY collections. The marketing agency explained that new imagery and video was needed to
keep our advertising fresh.
ACTION: Moved by Pearce/Adams to allocate up to $35,000 to the marketing agencies for the
investment in new digital assets for the SLO TBID.
Motion carried 7:0
3. SLO MARATHON RACE ARCH DESIGN
The Marketing Agency presented the race arch design for the Board’s review. The Board discussed
that direction had changed from the spirit of the original agreement. The Board directed the Marketing
Committee & Marketing Agency to meet with the RaceSLO team to reconsider the design and the
arch sponsorship opportunity. The Board gave the authority to the marketing Committee to reevaluate
the commitment and approve the final design.
4. EVENT SUBCOMMITTEE – FUNDING RECOMMENDATIONS
The Marketing Committee presented funding recommendations from the joint TBID/PCC Events
Subcommittee for the event promotion agreements.
All Out Events: Dawn to Dusk request for $4800
Committee Recommendation: TBID: $0 / PCC: $0
SLO Wine: Roll Out The Barrels request for $18,000
Committee Recommendation: TBID: $9,000 / PCC: $9,000
Hospice SLO: Eroica request for $15,500
Committee Recommendation: TBID: $15,500 / PCC: $0
Festival Mozaic request for $20,000
Committee Recommendation: TBID: $2,500 / PCC: $9,150
The Board discussed the recommendations and supported the committee’s recommendation.
ACTION: Moved by Walker/Conner to fund the events as recommended by the marketing
committee: SLO Wine: Roll Out The Barrels 2015 for $9,000; Hospice SLO: Eroica Dinner for
$15,500; Festival Mozaic out of area promotions for $2,500.
Motion carried 7:0
Tourism Board Improvement District Minutes Page 3
5. 2015-17 BUDGET PROCESS
Staff presented the proposed budget process for discussion and the development of the 2015 -17
budgets. The timeline included: March –committee discussion with strategic partners followed by the
March Board meeting first look at budget amounts. In late March the Management Committee will
begin initial budget planning and Marketing Committee will work on the marketing plan input with the
agencies. In April the strategic partners will present requests to the Board followed by subcommittee
considerations of the proposals. At the May Board Meeting the budget recommendations for 2015-17
will be presented and at the June Board Meeting the Marketing Plan will be presented to the Board.
COMMITTEE COMMUNICATION
HOTELIER UPDATE
No updates.
PCC UPDATE
Pearce and staff reviewed the PCC minutes with the Board.
TOURISM PROGRAM UPDATE
Molly Cano presented the Tourism Program update:
- February will be a month full of travel
o Tradeshows
o Outlook Forum
- FAM
o tour operators from China to California on a FAM tour from March 20 to March 29. This
time the participants are from Beijing, along with representatives from Air China (Air
China will add 1 more daily flight from Beijing to Los Angeles starting June 2015).
o managerial level tour operators from key markets of South East China to California on a
FAM March 10th –18th -- North America Product Managers from Shanghai, Hangzhou,
Chengdu, along with other East China cities slated to attend.
- Interviews for the Board seats
o March Board Chair/VChair
o Bylaw review
o April new committee members
- Advisory Body Recognition Reception 3/18 at 5pm at Embassy Suites
o RSVP to Clerk’s Office
- PCC
o GIA applications are open
o Mandatory meeting tonight at 5 pm in Council Chamber
- Subcommittee Dates:
o Thursday 3/5 at 9:30 am Marketing Subcommittee
o Tuesday 3/3 at 3 pm Management Committee & 2/17 Helium demo
o Events promotion subcommittee with PCC is currently being scheduled
Meeting adjourned at 11:50 am
STR Report February 2015
Week of February 1 - 7
Percent Change
2014 2013 2014 2013 2014 2013 Occ ADR RevPAR Room Rev Room Avail Room Sold
City of Paso Robles 57.4 57.1 104.95 101.63 60.26 58.01 0.6 3.3 3.9 3.9 0.0 0.6
City of Pismo Beach 53.9 56.1 112.12 104.10 60.43 58.40 -3.9 7.7 3.5 3.5 0.0 -3.9
City of San Luis Obispo 56.6 55.5 106.55 97.14 60.29 53.95 1.9 9.7 11.7 11.6 -0.1 1.8
Week of February 8 - 14
Percent Change
2014 2013 2014 2013 2014 2013 Occ ADR RevPAR Room Rev Room Avail Room Sold
City of Paso Robles 69.6 77.1 124.98 117.14 87.03 90.26 -9.6 6.7 -3.6 -3.6 0.0 -9.6
City of Pismo Beach 64.3 69.7 135.72 124.40 87.25 86.69 -7.7 9.1 0.6 0.6 0.0 -7.7
City of San Luis Obispo 66.1 70.3 123.31 111.79 81.53 78.58 -5.9 10.3 3.7 3.6 -0.1 -6.0
Week of February 15 - 21
Percent Change
2014 2013 2014 2013 2014 2013 Occ ADR RevPAR Room Rev Room Avail Room Sold
City of Paso Robles 73.9 72.7 115.30 106.91 85.16 77.72 1.6 7.8 9.6 9.6 0.0 1.6
City of Pismo Beach 75.1 78.8 128.90 120.06 96.75 94.56 -4.7 7.4 2.3 2.3 0.0 -4.7
City of San Luis Obispo 76.5 72.6 115.89 107.10 88.71 77.77 5.4 8.2 14.1 14.0 -0.1 5.3
Week of February 22 - 28
Percent Change
2014 2013 2014 2013 2014 2013 Occ ADR RevPAR Room Rev Room Avail Room Sold
City of Paso Robles 69.6 62.7 111.86 102.59 77.84 64.33 11.0 9.0 21.0 21.0 0.0 11.0
City of Pismo Beach 62.5 60.7 118.80 106.76 74.21 64.76 3.0 11.3 14.6 14.6 0.0 3.0
City of San Luis Obispo 68.1 60.2 113.40 100.19 77.18 60.35 13.0 13.2 27.9 27.8 -0.1 12.9
February
2015 2014 2015 2014 2015 2014 Occ ADR RevPAR Room Rev Room Avail Room Sold
City of Paso Robles 67.6 66.6 114.75 108.08 77.60 72.00 1.5 6.2 7.8 7.8 0.0 1.5
City of Pismo Beach 63.9 65.9 124.66 115.00 79.70 75.78 -3.0 8.4 5.2 5.2 0.0 -3.0
City of San Luis Obispo 66.8 64.2 115.15 104.87 76.95 67.37 4.0 9.8 14.2 14.1 -0.1 3.9
RevPAR
ADR
Current Week - TY vs. LY
Current Week - TY vs. LY
ADR
Current Week - TY vs. LY
Occ %
Current Week - TY vs. LY
RevPARADR
ADR
Occ %
Occ %
RevPARADR
RevPAR
Running 28 Days - TY vs. LY
Occ %
Occ %Percent Change
RevPAR
Activity Report, February 2015
Visit San Luis Obispo County
- What’s New -
San Luis Obispo County in the News
KCBX - Cal Poly's organic farm named among the top ten
student farms in the nation http://bit.ly/1CfldWA
Independent Travel Cats - Outdoor Adventures in Scenic
Los Osos California http://bit.ly/16x2GN1
BuzzFeed - 29 Reasons the West Coast is the Best Coast
http://bzfd.it/1MSgZwH
Queerty.com - Get Your Travel On With These Perfect 3-
Day Weekend Getaways – Cambria http://bit.ly/1AXilB4
Independent.com - Morro Bay Reminds of New Zealand
http://bit.ly/1KffFoM
SacMag - Ocean Grown http://bit.ly/1Ct5Q2i
The Tribune - Agency hired to help put on Savor the
Central Coast http://bit.ly/1Gkwhsj
Visit California – Outlook
Forum February 23 & 24
Visit San Luis Obispo County
and its partner communities
were all represented at
California’s premier tourism
marketing conference. More
than 500 industry
professionals came together
to hear trends, look at
innovative marketing ideas
and networked with industry
authorities from across the
state.
Media/PR Leads
Hosted Joanne Blaine in
Paso Robles – Visit CA
for WestCoast Homes/
Vancouver Sun
Working with City of SLO
on 2 Chinese FAM Tours:
March 14th – Visit CA
China FAM and March 25
– Visit CA China FAM –
Beijing
Visit CA France
Journalists – 8
Journalists from various
magazines will be visiting
San Luis Obispo
Visit CA - LA Media
Reception April 12, 2015.
SAVE THE DATE!
Packaging Party April 1st & 2nd
North and South County
Locations TBD
Welcome New Members
Foremost Wine Co.
Mistura Restaurant
The Restaurant at Paso
Robles Golf Club
Paderewski Festival
Limerock Orchards
Refugio Paso Robles
Niner Wine Estate
Restaurant
Paso Robles Bamboo
Current Month - January 2015 vs January 2014
Occ % ADR RevPAR
2015 2014 2015 2014 2015 2014
California 65.1 62.4 138.59 129.71 90.17 80.97
Santa Barbara/Santa Maria, CA 64.4 57.2 150.86 141.13 97.19 80.73
San Luis Obispo/Paso Robles, CA 56.4 53.2 109.78 103.10 61.94 54.85
Monterey/Salinas, CA 53.2 50.2 141.32 132.77 75.13 66.64
SpringHill Suites by Marriott In Atascadero
Expected opening Spring 2015
The perfect place to meet for business, pleasure or both!
Minutes away from Wine Country and conveniently located
on Hwy 101. The fresh “Wine Country” inspired Signature
Restaurant will cater events from 10 to 500!
With over 5,000 sqft of flexible meeting space. The perfect
event venue that is large enough to handle your best
guests, yet intimate enough to provide a boutique
experience. Our 130 Suites offer an incredible nights rest,
complimentary Wi-Fi and a healthy hot breakfast.
New Visitors Guide will be
released the week of
March 16th!
Visit San Luis Obispo County is a 501c6 tourism non-profit. For more information please call (805)541-8000.
29 Reasons the
West Coast is the
Best Coast (photo
right) Our art is
your art –
Bubblegum Alley
(photo left) You
can even drive to
a castle – Hearst
Castle
Restaurant Month Recap
VISIT SLO COUNTY
WEB ACTIVITY
TOTAL PAGE VIEWS:
116,302
TOTAL VISITS: 24,147
MOBILE/TABLET VISITS: 11,458
EVENT PAGE VIEWS: 55,742
MOST VISITED EVENT: SHARE THE
LOVE (615 VIEWS)
TOTAL BLOG VISITS:
6,518
MOST SHARED BLOG:
UNEXPECTED CENTRAL COAST
VALENTINE'S ITINERARIES - THE
ADVENTURIST
http://bit.ly/1ChrHH8
VISIT SLO COUNTY
SOCIAL MEDIA
FACEBOOK
LIKES: 11,790 NEW: 91
TOT. IMPRESSIONS: 29,960
HIGHEST ENGAGEMENT: 2/11
Contest: Unexpected Central
Coast Valentine’s Itineraries
(2.7k Engagements)
MOST LIKED: #FANFRIDAY 2/20
(122 LIKES)
TWITTER
FOLLOWERS: 4,860 NEW: 121
35.2K IMPRESSIONS
TWEETS: 5,339
PINTEREST
FOLLOWERS: 560 NEW: 9
PINS 766
INSTAGRAM
FOLLOWERS: 839 NEW: 43
POSTS: 274
VISITOR GUIDE DIST.
WEB DOWNLOADS: 38
MAILED REQUESTS: 68
CALL IN REQUESTS: 308
TOTAL: 414
MONTHLY E-SPECIAL
SUBSCRIBERS: 29,468
# OF OPENS: 6,083
# OF CLICK-THROUGHS: 895
THIS WEEK IN SLO COUNTY
CIRCULATION: 752
MOST CLICKED LINK:
Great Western Bike Rally
Partnership – February 5
Promotion Synopsis
• 8th Annual Restaurant Month
• Program featured restaurants offering Prix Fixe menus at either 3 for $30, 3 for $40, 2 for $30 or 4 for $40
• NEW IN 2015: Go Local Wine Deals – partnership with SLO Wine and Paso Robles Wine
• In Partnership with Visit California
o Over 33 California destinations hosted their own restaurant month or restaurant week
Participation
• 45 SLO County Restaurant Month participants representing 8 SLO County communities.
Website & Social Media
• A total of 71,833 dining related views to the Website
o 51,679 views to Restaurant Month splash page on visitsanluisobispocounty.com
o 106% increase from January 2014! Most visited page in January 2015
o 15,937 Visits to Restaurant Profiles
o 7,577 Referrals to the dining establishments/point of contact
o 72,725 Total Post Impressions on Facebook; 83 new likes. 5,204 Tweets; 129 new followers
Marketing
• Distributed 4,500 rack cards, 120 posters
• Advertising
o New Times, 5 full color ads: 500,000 impressions
• Destination Partner Websites: Wine Coast Country, Paso Robles Wine, SLO Wine, San Luis Obispo, Travel Paso,
Classic California
Public Relations & Media
• Program sponsors/partners: Visit CA, QuickBite, KRUSH Radio, KJUG Radio, KZOZ, New Times and KIQO
o 11 participating restaurants were included in interviews on David Wilson’s Quick Bite, KRUSH Radio
and KCBX to help promote program.
o 13 participating restaurants were featured on AGM Radio stations (KJUG, KRUSH, KZOZ,KIQO) in one-
on-one interviews with another 8 featured in live endorsements.
• Coverage
o Print: San Luis Obispo Tribune, SF Gate & San Francisco Chronicle, New Times SLO
Visit San Luis Obispo County is proud to announce that Fast Forward
Event Productions, a national event production and marketing agency
based in San Diego, CA, has been selected as the operator and production
partner for Sunset SAVOR the Central Coast September 24-27, 2015.
Please contact Ken Loyst loyst@fastforwardevents.com or Michelle
Metter metter@fastforwardevents.com for your SAVOR needs.
Registration is now open and tickets will go on sale May 1, 2015!
STATS
REPORT
FEBRUARY
2015
visitsanluisobispocounty.com
•
800.634.1414
Rate
Calendar
259
Book
Now
510
Reserve
a
Table
93
AcCvity
ReservaCon
136
Event
Ticket
/
ReservaCon
156
RESERVATION
Events
55,742
Profiles
30,172
Blog
6,518
Deals
4,778
PAGE
VIEWS
February
2015
TOTAL
VISITS
24,147
MOBILE/TABLET
VISITS
11,458
(47%)
TOTAL
PAGE
VIEWS
116,302
PROFILE
PAGE
VIEWS
510
764
2,575
2,040
1,906
REFERRALS
PROFILE
REFERRALS
Community
6,560
Dining
2,064
Lodging
3,691
AcLviLes
4,142
Events
24,010
Website
4,814
DirecCons
546
Email
218
Smart
Phone
508
CONTACT
TOTAL
REFERRALS
8,486
Facebook
267
TwiVer
114
TripAdvisor
254
Yelp
54
SOCIAL
REFERRAL
RATE
35%
Deals
2,608
312
379
All
Other
Profiles
1,054
visitsanluisobispocounty.com
•
800.634.1414
SLOTBID AGENCY REPORT March 4, 2014
HAPPENING NOW:
• SLO Vacations e-blast, March 2015
• RaceSLO Arch
• Recharge/Spring Break ads running on:
• Sunset.com
• Bay Area News Group
• LATimes.com
• Google Display Network
• TripAdvisor
• New photography/videography planning
• Weekend Sherpa Spring Advertorial
• Getaway Giveaway Winners selection/notification
• Craft Beer page on SanLuisObispoVacations.com
SANLUISOBISPOVACATIONS.COM UPDATES
• On-going SEO
• SLO International Film Fest page
SHARESLO UPDATES
• Community Blog Posts –
• Top 5 Things to Do in SLO for Valentine’s Day
• Run, Rest & Relax in SLO
• The Most Important Tool for Running
• Playlists to Keep You Movin’
• Balancing Life and Marathon Training
• #SLOinLove contest winners selected and sent
sunglasses
• On-going Facebook & Twitter ads
PARTNERSHIP/SPONSORSHIPS
• CCTC blog posts
• 10 Reasons to Visit SLO in Spring
• Now’s the time to hike & bike in SLO
• SLO Wine E-Blast – March content submitted
LOOKING AHEAD:
• PAC Tour & Mixer for ShareSLO
Influencers April 15th
• Cal Poly Baseball – Influencers Mixer
• Sixel Conference Planning – Dinner
Sponsorship/Takeaway gift
• 2015-2016 Marketing Plan
METRICS OVERVIEW February 2015
SESSIONS PAGE VIEWS UNIQUE
VISITORS REFERRALS
SanLuisObispoVacations.com 11,458 29,952 9,651
googleads.g.doubleclick.net
slocity.org
m.sanluisobispovacations.com
ShareSLO.com 1,295 3,130 1,142
m.facebook.com
l.facebook.com
facebook.com
GOSLO Mobile Experience 5,052 8,766 4,409
slocity.org
tpc.googlesyndication.com
googleads.g.doubleclick.net
FACEBOOK
New Fans
Total Fans
Total Reach
Average Reach per post
Average Daily Page Engaged Users
Total Engagements
1,816
19,807
216,782
420
189
695
TWITTER
New Followers
Total Followers
Total Engagements
#ShareSLO
202
2,361
343
408
INSTAGRAM
New Followers
Total Followers
Total Engagements
134
1,479
824
Response to TBID Advertising Week 1 Week 2 Week 3 Week 4 TOTAL
1-877-SLO-TOWN 10 8 4 3 25
Hotel Availability Tracker Week 1 Week 2 Week 3 Week 4 TOTAL
Hotels Responded by email 12 14 15 21 62
Phone Calls to Hotels 26 24 23 17 90
38 TBID Properties 38 38 38 38 152
Hotel Referral Week 1 Week 2 Week 3 Week 4 TOTAL
Visitors Served (Walk-ins)1234 1524 1434 1116 5308
Hotel Rooms Referred 37 42 34 40 153
Highlighted Events Promoted through the Visitors Center
TBID / CHAMBER CONTRACTS
FEBRUARY 2015
Phone line and Hotel Availability Tracker
Phone Number: 1-877-SLO-TOWN or 1-877-756-8696
TUESDAYS - Visitor Center email outreach to all TBID Properties
THURSDAYS - Telephone outreach to all non-responsive properties
37
42
34
40
0
10
20
30
40
50
Week 1 Week 2 Week 3 Week 4
Chamber of Commerce Fulfillment
Week 1
Week 2
Week 3
Week 4
SLO Vets Hall presents SLO Blues Society Concert
SLO Skate Park Grand Opening
SLO Noontime Kiwanis Crab Feed
SLO Symphony Ball
Children's Resource Network Teen Closet Grand Opening
Cal Poly to Present Social Justice Conference
Cuesta PAC presents the Music Faculty Concert
Festival Mosaic Wintermezzo Insight
The SLO Library presents Arts Live
SLO Little Theatre Presents Singin' in the Rain
TOT Comparision
2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 Change +/-2014-15 2013-14 Change +/-2014-15 2013-14 Change +/-2014-15 2013-14 Change +/-
July 565,386$ 565,637$ 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 8.8%87.2 86.8 0.3 143.47$ 132.62$ 7.1 125.05$ 116.34$ 7.5
August 573,057$ 609,452$ 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 8.6%85.1 83.1 2.4 147.17$ 134.54$ 9.4 125.17$ 111.81$ 12
September 465,179$ 416,859$ 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 10.1%74.5 73.1 1.8 128.61$ 121.10$ 6 95.77$ 88.69$ 8
October 418,474$ 416,905$ 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 16.6%77.9 70.4 10.6 130.39$ 119.51$ 9.0 101.57$ 84.26$ 20.5
November 375,287$ 354,737$ 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 11.6%67.8 62.6 8.3 $120.89 113.79$ 6.1 $81.95 71.36$ 14.8
December 312,510$ 274,871$ 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 10.1%57 54.8 4 $110.50 107.30$ 3 $62.95 58.78$ 7.1
January 287,474$ 258,316$ 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 20.6%60.6 54.5 11.1 110.82$ 102.55$ 8.1 67.15$ 55.92$ 20.1
February 342,220$ 292,343$ 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 63.7 104.94$
March 386,458$ 289,506$ 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 66.2 107.46$
April 388,911$ 391,891$ 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 75.4 124.53$
May 435,516$ 393,431$ 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 70.3 128.38$
June 513,631$ 456,098$ 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 76.6 139.93$
Total/Average 5,064,103$ 4,720,046$ 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 69.79 119.72$
Occupancy ADR RevPAR
Figures from Smith Travel Research report
2015 SUNSET SAVOR THE CENTRAL COAST
SEPTEMBER 24-27, 2015
March 5, 2015
Molly Cano
City of San Luis Obispo
990 Palm Street; San Luis Obispo, CA 93401
Dear Ms. Cano,
Thank you for the opportunity to present the City of San Luis Obispo with a proposal for sponsorship of
2015 Sunset SAVOR the Central Coast. It is the support of our partners like City of San Luis Obispo that
enable us to continue bringing the SAVOR experience to our community. Based on our discussion, we
are pleased to offer you the following opportunities:
SPONSOR LEVEL: DOUBLE GOLD
Investment: $40,000
Main Event Benefits:
Main Event Welcome Bag sponsor including City of SLO custom graphics (design to be
approved and submitted by May 2015) along with SAVOR and Sunset logos on the
bag with a minimum of 8,000 bags ordered and utilized for Sunset SAVOR the Central
Coast.
o Option to purchase additional bags (Decision by May 1, 2015 ) for the sole
use of the City of San Luis Obispo with the SAVOR order. Pricing based on
final quantity ordered (bag cost, shipping, tax).
Transportation host including one Premiere Coach stop in San Luis Obispo including
name listed on Premiere Coach page for Main Event
One (1) 10’x20’ booth either in the Marketplace or Central Coast Pavilion with the
option to upgrade your booth space at a 50% discounted rate
o Includes four (4) weekend working passes
Opportunity to present a 30 minute demo on the Travel & Adventure Stage
showcasing City of San Luis Obispo opportunities. One demo on Saturday and one on
Sunday.
Fifteen (15) Main Event VIP SAVOR Select Weekend Passes
Eight (8) VIP parking passes for the Main Event
Option to purchase the same quantity of general Main Event passes in this package at
20% discount
Marketing Benefits:
New! The SAVOR team will work with your team to create exclusive rate and stay package
promoting San Luis Obispo lodging properties to be launched in conjunction with ticket launch
on May 1, 2015.
2015 SUNSET SAVOR THE CENTRAL COAST
SEPTEMBER 24-27, 2015
o Tools for hotel partners to create Custom Packages. Hotels linked to SAVOR website.
20% off Main Event Saturday tickets
$50 Main Event Sunday Tickets
SAVOR Digital Media Affiliate - Logo/SLO specific promotion to be included in Visit San Luis
Obispo County’s digital media outlets.
o 6 -Month participation in Monthly E-Blast to include logo and monthly offer sent to
29,000+ member database
o 6 -Month Banner Ad on savorcentralcoast.com - (180x150px) Banner Ad on interior
pages
o Participation in the SAVOR E-Goodie Bag – special offers sent to SAVOR participants
before and after the event
Opportunity to distribute educational materials in Welcome Bag distributed to 8,000 guests
One (1) full page color ad in the Main Event Program
Company logo printed in the Main Event program
Company logo printed in the local thank you advertisement
Company logo with hotlink on the SAVOR website
Company logo on SAVOR advertisements and Main Event signage
Sunset at Hearst Castle Benefits:
Transportation host including one Premiere Coach stop in San Luis Obispo including
name listed on Premiere Coach page for Hearst Castle
Four (4) tickets to Sunset at Hearst Castle event
MAIN CONTACT AND COMPANY INFORMATION
Contact Name:
Title:
Email:
Office Phone: Cell:
Note your company’s information as it should printed on event collateral
Company Name:
Company Address:
Company Website:
Company Email:
___________________________ _______________________________
Stacie Jacobs | CEO Molly Cano | Tourism Manager
Visit San Luis Obispo County City of San Luis Obispo
Date: March 5, 2015 Date:
Tourism Business Improvement District Board Bylaws
ARTICLE 1 PURPOSE
The Tourism Business Improvement District Board (TBID Board) advises the Council in the
administration and use of the TBID assessment funds. The Board recommends projects to
promote tourism to the City of San Luis Obispo to directly benefit the City’s lodging industry.
ARTICLE 2 MEMBERSHIP
The TBID BOARD shall consist of five (5) members from the San Luis Obispo City lodging
industry as appointed by the Council. Because of the diversity among assessment district
members represented by the Board, including local, regional and national lodging industry
interests, it is neither practical nor advisable to limit Board membership to City residents.
Accordingly, membership on the TBID Board shall be exempt from residency requirements
otherwise applicable to City Advisory bodies.
Board members shall be appointed for a term of four (4) years, commencing on April 1st or any
other date as directed by the Council. No Board member shall serve more than two (2)
consecutive terms (eight years) on the TBID Board. Any Board member who has been
appointed to fill a vacant seat in mid-term shall not be precluded from thereafter serving two
(2) four-year terms (eight years), so long as the initial, partial term is less than one (1) year.
One member of the TBID Board shall be appointed by the Board to the Promotional
Coordinating Committee for a term concurrent with his/her TBID Board term.
ARTICLE 3 OFFICERS
The officers shall be a Chairperson and a Vice Chairperson, each of whom shall be elected for a
one-year term at the April meeting of the TBID Board. No Board member shall serve more than
two (2) consecutive one-year terms as Chairperson or Vice Chairperson. Any Board member
who has been appointed to fill a vacant seat as Chairperson or Vice Chairperson in mid-term
shall not be precluded from thereafter serving as Chairperson or Vice Chairperson for two (2)
consecutive one-year terms, so long as the initial, partial term is less than six (6) months.
The Chairperson shall preside over all meetings of the TBID Board, prepare all meeting agendas
with staff, and otherwise perform such duties as directed by the TBID Board or Council.
The Vice Chairperson shall serve in the absence or incapacity of the Chairperson.
ARTICLE 4 MEETINGS
AB Page 70
City of San Luis Obispo Advisory Body Bylaws July 2013
A. The TBID BOARD shall hold a regular meeting each month and no less than ten (10) times per
year.
B. The meetings are to be held at City Hall, the second Wednesday of each month, unless
another location and/or time has been announced as required by California law.
C. The meetings shall be open to the public.
D. A quorum shall consist of a majority of the commissioners currently serving on the TBID
BOARD.
E. All actions of the TBID BOARD shall be by a majority vote or consensus and shall be directed
through the Chairperson.
F. Minutes of each meeting shall be taken, shall be available as a public record and forwarded
to the Council if requested.
G. A special meeting may be called at any time by the Chairperson or by a majority of the Board
members currently serving on the TBID BOARD, provided each member is given written notice
of the special meeting at least 24 hours prior to the meeting, and the time and place of the
special meeting is announced as required by California Law.
H. All meetings shall be conducted in general accordance with Robert’s Rule of Order, newly
revised edition, subject to minor variation by the Chair as appropriate to the needs of the
advisory body.
I. All Board members present at a meeting shall vote on any motion or resolution brought
before the TBID BOARD, except when abstaining due to a conflict of interest.
J. Any Board member with a conflict of interest shall not vote on or participate in any discussion
of an item or in any way attempt to influence the decision on such item.
K. Any failure to attend three (3) consecutive meetings or a total of six (6) regular meetings
within any twelve-month period, that member shall automatically be considered for
replacement.
ARTICLE 5 FUNCTIONS AND DUTIES
The functions and duties of the TBID BOARD shall include, but not be limited to, the following:
A. Planning a comprehensive program to promote tourism to the City of San Luis Obispo and
prepare an annual marketing program consistent with industry goals and objectives.
AB Page 71
City of San Luis Obispo Advisory Body Bylaws July 2013
B. Develop advertising and promotional programs and projects to benefit the lodging industry
in San Luis Obispo.
C. Present an annual assessment report to the City Council regarding the implemented
promotional programs and projects.
D. Perform any other lawful tasks as directed by the Council.
ARTICLE 6 AMENDMENTS
These bylaws may be amended by the Council, upon the recommendations of two-thirds of the
members currently serving on the TBID BOARD, provided that the text of any such proposed
amendment shall have first been provided in writing to each Board member.
ARTICLE 7 FUND RESERVE POLICY
The purpose of the Fund Reserve policy for the TBID is to ensure stability of the program under
economic uncertainties. For the TBID Fund the level of the reserve has been established at
$100,000. Under this policy, it is allowable for total expenditures to exceed revenues in a given
year; however, the fund reserve can only be used to fund “one-time,” non-recurring
expenditures upon TBID Board approval. In the instance funds are used, the reserve fund would
be replenished to the established level in the next fiscal year.
AB Page 72
City of San Luis Obispo Advisory Body Bylaws July 2013
February
26,
2015
MEMO
TO:
San
Luis
Obispo
County
FROM:
TMD
Transition
Committee
SUBJECT:
Marketing
Committee
Guidelines
As
the
new
Tourism
Marketing
District
comes
into
focus
it’s
time
for
each
community
and
the
lodging
industry
to
begin
seeking
members
for
the
marketing
committee.
It
is
anticipated
that
the
Tourism
Marketing
District
(TMD)
will
be
formed
at
the
final
hearing
on
April
7,
2015.
The
transition
committee
has
been
working
to
prepare
for
the
beginning
of
the
new
TMD
and
securing
the
Marketing
Committee
is
an
important
next
step.
The
new
TMD
Marketing
Committee
will
review
the
year
one
priorities
set-‐forth
by
the
transition
committee
and
look
at
the
goals,
objectives,
strategies
and
tactics
to
implement
the
year
one
priorities
and
beyond.
Realizing
this,
and
the
busy
schedules
of
all
involved,
we
request
that
only
marketing
professionals
who
are
able
to
attend
a
monthly
meeting
in
whole
apply.
Marketing
Committee
meetings
will
be
held
the
second
week
of
the
month
on
a
date
and
time
mutually
available.
Criteria
Defined
in
the
Management
District
Plan:
Marketing
Committee
The
marketing
committee’s
purpose
will
be
to
align
marketing
objectives
and
complementary
strategies
between
community
and
county
tourism
marketing
programming
to
optimize
collaboration
and
reduce
duplication.
The
committee
will
consist
of
13-‐18
destination
managers
and
marketing
professionals
who
have
been
selected
through
an
application
process
that
is
managed
and
reviewed
by
the
VSLOC
Board
of
Directors
and
staff.
The
committee’s
recommendations
will
be
submitted
to
the
VSLOC
Board
of
Directors
for
approval.
Interested
in
Applying?
Interested
individuals
in
serving
on
the
Marketing
Committee
should
provide
a
cover
letter
and
any
background
(resume
or
list
of
key
accomplishments
–
no
more
than
two
pages
total)
to
demonstrate
their
active
role
in
marketing,
branding,
public
relations
or
digital
media
as
it
relates
to
tourism
in
San
Luis
Obispo
County.
Please
indicate
your
current
position,
the
community
or
communities
in
which
you
work,
relevant
experience
and
any
unique
skills
you
bring
to
the
marketing
mix.
Please
send
your
application
to
Stacie
Jacob,
CEO,
Visit
SLO
County
Stacie@VisitSanLuisObispoCounty.com
by
April
1,
2015.
Tourism Business Improvement District
Management Subcommittee
Meeting Minutes
March 3, 2015 – 3:00 pm
PRESENT: Pearce; Adams
STAFF PRESENT: Molly Cano, Tourism Manager
BUSINESS ITEMS
1. Budget Planning Discussion with Strategic Partners
The committee held an open discussion with Strategic Partners (SLO Wine and SLO
Chamber) on ideas for future contract considerations in preparation for the budget
development. Overall the committee was pleased with the work that had been done by
both groups and wanted to continue the contracts with some additional opportunities for
growth. The management committee discussed the change in the demographic of
visitors in the future and the need to provide technology to support their stay. They
discussed expanding the opportunities with the Chamber to support local efforts of the
TBID to drive length of stay and quality of the visitor experience. In addition the
committee discussed for the potential for the TBID to support the PR efforts of the
Chamber since it is an important aspect of the promotion of the City. With SLO Wine, the
committee suggested working closer with the wineries for events and experiences to
offer to guests year round.
2. Countywide TMD Board of Directors & Marketing Committee
The committee discussed the process to select a designated SLO TBID representative
for appointment to the TMD Board. The committee recommended the criteria that the
representative should be on the TBID Board to maintain constancy and coordination.
The committee discussed that it would be a self-nomination process within the Board. If
more than one Board member was nominated than the Board would vote on whom to
appoint. The TMD Board will have 6 additional member at large seats and any interested
SLO TBID Board members or constituents would be encouraged to apply for one of
those seats. The committee requested staff to ask Visit SLO County to extend the
deadline until April 8 to allow for the new TBID Board members to be seated.
The committee will also discuss the TMD marketing committee application for direction
to staff. The committee recommended that the Tourism Manager to apply as the SLO
TBID representative on the marking committee. If the marketing agencies were
interested in applying they could do so as well however, the priority for SLO would be for
the Tourism Manager to serve on that committee.
3. New Business Items:
- Reschedule Helium Demonstration – rescheduled for 3/17 at 1:00 pm at BCA
- Homestay Update – no update available in terms on permitted properties. Staff will
reach out to SLO Host to discussion inclusion interest in the TBID.
Tourism Business Improvement District
Marketing Subcommittee
Meeting Minutes
March 5, 2015 – 9:30 am
PRESENT: Hutton; Walker
STAFF PRESENT: Molly Cano, Tourism Manager
BUSINESS ITEMS
1. SAVOR 2015 Sponsorship Request
The committee received the marketing sponsorship request for SAVOR 2015. Stacie
Jacob explained the new partnership with Fast Forward Events to operate the event.
The request marketing sponsorship was for $40,000 for the sponsorship of the SAVOR
bags. The sponsorship also included booth space at the main event, coach service to
various SAVOR events, exclusive ticket packages, digital marketing opportunities, and
other items. The committee discussed the request and directed staff to ask SAVOR to
expand the booth space at the main event to 10x20 space within the sponsorship
package requested.
Recommendation: Fund SAVOR 2015 in the amount of $40,000 as the welcome bag
sponsor with the amendment to the sponsorship package for a 10x20 booth space at the
main event.
The committee also recommended requesting pricing on extra bags for TBIDs
promotional use. Staff will work with Marketing agencies to determine the amount of
extra bags needed.
2. Budget Planning Discussion with Strategic Partners
The committee held an open discussion with the Strategic Partners on ideas for future
contract considerations in preparation for the budget development. The committee
reviewed the strategic plan initiatives. The two that stood out in the discussion were
smart growth and SLO brand. They would like to see the strategic partners focus on
proposals to help support the goal of driving heads in beds during the mid-week time
frame and look at the connection between tourism and the business community. The
committee discussed the need to look toward the future of San Luis Obispo as a more
sophisticated destination and the value continuing to position San Luis Obispo as more
than just a college town by focus on the cultural offerings. They discussed the need to
have the infrastructure and align the business committee to support the new type of
customer that will be attracted to San Luis Obispo.
3. Digital Assets Project Direction
The committee received an update from BCA on the digital assets project. The
photographer has been selected. The plan is to rebrand the original SLO video and keep
full length and edited shorts for future use. Revised full length (10 min) can continue to
be used at tradeshows and available to constituents to show at their properties. The new
video and photography will address the SLO TBID pillars and comprehensive SLO
experience in 2 minute core video, as well as unique, pillar-centric :60 second videos for
platforms requiring long form (website, TripAdvisor, YouTube, etc.); :30 second videos
showing comprehensive SLO experience for paid ads on Facebook; :15 second pillar-
specific videos for Facebook/Instagram to target specific demos. The creative direction
development is in coordination with photographer/videographer and in alignment with the
Strategic Clarity Brand Intention.
4. Race SLO Arch Design
Since the committee call with RaceSLO team the design has moved forward. BCA
presented three design options for the Race SLO arch. The committee selected an
option with ShareSLO at the top, college pictures along the side and the SLOVacations
logos on the sides. The committee directed BCA to brighten the blue sky and switch out
the skyline image within the collage.
5. New Business
No new business items to discuss.
Promotional Coordinating Committee
Meeting Minutes
Wednesday, February 11, 2015
5:30 pm at City Hall
CALL TO ORDER: Chair Jill LeMieux
PRESENT: Levi, LeMieux, Collins, Palazzo, Pearce
STAFF PRESENT: Molly Cano, Tourism Manager
Meeting to order at 5:35 pm
PUBLIC COMMENT
None.
CONSENT AGENDA
ACTION: Moved by Levi/LeMieux to approve the consent agenda.
Motion carried 5:0
PRESENTATIONS
1. WAYFINDING SIGN PROGRAM UPDATE
The committee received a program update on the Wayfinding Sign project from Bridget Fraser the
City Engineer. Highlights included: 31 vehicular signs included in phase 1 should begin installation in
May and the next phase would include the 10 pedestrian signs. Public Works is working to restore the
$55,000 into the budget that was reallocated to the monument sign fund from the wayfinding signs
and the monument sign should begin construction in 2016. Public Works is considering establishing a
sign committee to continue to work on this project moving forward and would like to include the
participation from designated PCC members. The committee would like to see the list that shows the
priority order of the signs and destinations.
BUSINESS ITEMS
1. OPEN SPACE TRAILHEAD BEAUTIFICATION AND ENHANCEMENT PROJECT PROPOSAL
The committee received a presentation from Bob Hill, Natural Resource Manager, on the proposal for
an Open Space beatification plan. As sited in the staff report, highlights included: proposal for the
initiation of the City of San Luis Obispo Open Space Trailhead Beautification and Enhancement
Project. The plan would be developed as a guiding document that will take a comprehensive look at
features and amenities that will improve the appeal of each open space property. Core elements
include: 1 Describe and make recommendations for open space trailhead signs in terms of
information hierarchy, size, appearance, materials, costs, installation techniques, and vendors /
manufacturers. Exact content is expected to vary somewhat by differing site specifics and both
“major” and “minor” trailhead locations, but at minimum should include wayfinding information and
trail map; interpretive / educational information; and, articulation of applicable open space regulations
pursuant to San Luis Obispo Municipal Code 12.22. 2. Describe and make recommendations for
open space trailhead trash receptacles and “mutt mitt” dispensers in terms of size, appearance,
materials, costs, installation techniques, and vendors / manufacturers. Experience suggests that the
best results are achieved when these two items are integrated as a single unit. In addition to these
DRAFT
Promotional Coordinating Committee Minutes
Page 2
core elements, other components of the overall trailhead experience will also be addressed in the
plan, such as: gates and fences; parking lot conditions and surfacing where applicable; trailhead
accessibility; and, trees, shrubs, and other vegetation. The committee discussed the proposal and
considered if the project fit within the beautification portion of their mission and budget. The majority
of the committee felt it was a good project that would spearhead the beautification of the trails overall
and would be a good action document for the implementation of the new Open Space major city goal.
ACTION: Moved by Levi/Pearce to approve the proposed plan consistent with the staff report and
provide $4000 from PCC beatification budget allocation for the development of the plan.
Motion carried 4:1
LeMiuex opposed
2. SLO HAPPENINGS TASKFORCE UPDATE
The taskforce updated the committee on the progress made at the recent taskforce meetings. The
taskforce asked GFL systems, the original app developer, to prepare a proposal for consultant
services to research and assess development capacities of the app in alignment with the PCC’s wish
to position the app as the go-to source for event information in the City of San Luis Obispo. As sited
from the proposal: One of the major hurdles in increasing use the quality of information in the SLO
Happenings App is gathering and maintaining a current and correct list of events in the community.
This proposal is for GFL Systems to perform some discovery to determine the feasibility of pulling
event data from other sources in the community.
The Event Aggregation Proposal presented was for $1000 and GFL Systems to: work with the PCC
to determine a list of sources with desirable event data; develop a questionnaire to be delivered to
organizations with desired calendar data; be available to discuss the questionnaire and technical
problems and solutions related to the SLO Happenings App pulling the calendaring data with any
interested party; gather and organize results from the questionnaire; develop a solution(s) to
implement this data into the SLO Happenings App based upon results from discovery; document
results and present to PCC.
ACTION: Moved by Pearce/Collins to accept the Event Aggregation Proposal as presented and
contract with GFL Systems in the amount of $1000 for the SLO Happenings discovery.
Motion carried 5:0
The committee requested GFL Systems to come back to the PCC in March to present the findings
and recommendations as a result of the discovery.
3. EVENT SUBCOMMITTEE – FUNDING RECOMMENDATIONS
The Events Subcommittee presented the funding recommendations from the joint TBID/PCC Events
Subcommittee for the event promotion agreements. The events considered were:
• All Out Events: Dawn to Dusk request for $4800
Committee Recommendation: TBID: $0 / PCC: $0
• SLO Wine: Roll Out The Barrels request for $18,000
Committee Recommendation: TBID: $9,000 / PCC: $9,000
• Hospice SLO: Eroica request for $15,500
Committee Recommendation: TBID: $15,500 / PCC: $0
• Festival Mozaic request for $20,000
Committee Recommendation: TBID: $2,500 / PCC: $9,150
The committee discussed the recommendations and supported the Events Subcommittee’s
recommendations.
ACTION: Moved by LeMieux/Pearce to fund the SLO Wine: Roll Out the Barrels 2015 for $9,000 as
recommended by the Events Subcommittee.
Motion carried 5:0
Promotional Coordinating Committee Minutes
Page 3
ACTION: Moved by Palazzo/LeMieux to fund the Festival Mozaic event for $9,150 as recommended
by the Events Subcommittee.
Motion carried 5:0
4. 2015-16 GIA FUNDING ALLOCATION
The committee discussed the funding allocation amount for 2015-16 GIA program for the direction of
the GIA Task Force. The committee felt strongly in returning the budget available to $100,000 from
the $90,000 allocated in previous years even if the additional budget request wasn’t accepted by the
City Council.
ACTION: Moved by LeMieux/Levi to allocate up to $100,000 for the consideration of funding 2015-
16 GIA applicants.
Motion carried 5:0
5. 2015-17 BUDGET PROCESS
The committee considered the approach to the budget process for the development of the 2015-17
budgets. The committee requested staff to work with the full committee on the budget considerations
rather than forming a budget taskforce.
COMMITTEE COMMUNICATION
GIA Report:
No report.
TBID Report:
Clint Pearce reported on the TBID updates. He also discussed with the committee asking the Chamber of
Commerce to request the use of images and b-roll from journalists ad media covering San Luis Obispo.
Tourism Program Update:
Molly Cano presented the Tourism Program update:
- February will be a month full of travel
o Tradeshows
o Outlook Forum
- FAM
o tour operators from China to California on a FAM tour from March 20 to March 29. This
time the participants are from Beijing, along with representatives from Air China (Air
China will add 1 more daily flight from Beijing to Los Angeles starting June 2015).
o managerial level tour operators from key markets of South East China to California on a
FAM March 10th –18th -- North America Product Managers from Shanghai, Hangzhou,
Chengdu, along with other East China cities slated to attend.
- Interviews for the Board seats
o March Board Chair/VChair
o Bylaw review
o April new committee members
- Advisory Body Recognition Reception 3/18 at 5pm at Embassy Suites
o RSVP to Clerk’s Office
- PCC
o GIA applications are open
o Mandatory meeting tonight at 5 pm in Council Chamber
Meeting adjourned at 7:35 pm