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HomeMy WebLinkAbout03-17-2015 B1 Economic Development Strategies Plan and Infrastructure Investment Capital FundCity of San Luis Obispo, Council Agenda Report, Meeting Date, Item Number FROM: Michael Codron, Assistant City Manager Prepared By: Lee Johnson, Economic Development Manager SUBJECT: ECONOMIC DEVELOPMENT STRATEGIC PLAN UPDATE AND ESTABLISHMENT OF THE INFRASTRUCTURE INVESTMENT CAPITAL FUND RECOMMENDATION: 1. Receive and file the annual Economic Development Strategic Plan update; and 2. Approve a new Budget and Fiscal Policy supporting the creation of an Infrastructure Investment Capital Fund (IICF) to be adopted as part of the 2015-17 Financial Plan; and 3. Adopt a resolution establishing an Infrastructure Investment Capital Fund, along with criteria for allocation of fund resources to infrastructure projects that have a community- wide benefit; and 4. Approve a budget amendment request to reallocate $60,000 from the Economic Development Program operating budget to the IICF. DISCUSSION Background On October 16, 2012 the City Council approved the adoption of the Economic Development Strategic Plan (“EDSP”). The EDSP focuses on creating a system that supports and sustains industries creating head of household jobs. The EDSP is organized into four overarching strategies: • Break Down Barriers to Job Creation • Actively Support Knowledge & Innovation • Promote and Enhance the San Luis Obispo Quality of Life • Build on Existing Efforts and Strengthen Regional Partnerships Each strategy has an underlying list of actions, metrics and outcomes that contribute towards achieving the goals of the strategic plan. A full summary of the actions over the last year as well as the future direction for the next year is included as Attachment 1. Attachment 1 also includes additional information that covers an update to the long term strategy as well as the 2013-15 Major City Goal of Economic Development. One of the most important activities in the last year was the conclusion of a series of study sessions regarding infrastructure financing alternatives with the City Council. These study sessions were part of the implementation of the Economic Development Strategic Plan, which identified the lack of infrastructure in certain areas of the City as a barrier to the creation of new head-of-household jobs. Following the study sessions, Council directed staff to develop a prioritized list of infrastructure projects for the City to invest in from an economic development and quality of life perspective. 03/17/2015 B1 B1-1 Economic Development Update and Infrastructure Investment Capital Fund Page 2 Although funding was allocated for an infrastructure prioritization project to be carried out by a consultant, City staff carried out a portion of this work effort internally. An important outcome of this internal process was awareness that many factors complicate the usefulness and effectiveness of a single list of priority projects. These factors include: timing, the state of the larger economy, overall City goals, and project benefits (e.g. job vs. housing vs. traffic congestion relief, etc.). As a result, staff is proposing an alternative strategy to create an Infrastructure Investment Capital Fund (IICF) to support investment in important infrastructure projects that have community wide benefit. In December 2014, based on staff’s initial proposal as part of the Budget Foundation Workshop, Council directed staff to create a budget and financial policy to support the establishment of the IICF. Budget and Fiscal Policy Currently, the section of the City’s Budget and Fiscal Policies titled Fund Balance and Reserves discusses future capital project designations reads as follows: Future Capital Project Designations. The Council may designate specific fund balance levels for future development of capital projects that it has determined to be in the best long-term interests of the City. For example, replacement of critical information technology infrastructure or other projects. Staff recommends replacing the last sentence, as follows: Future Capital Project Designations. The Council may designate specific fund balance levels for future development of capital projects that it has determined to be in the best long-term interests of the City. For example, replacement of critical information technology infrastructure or other projects. funds covering the acquisition and management of open space, the investment in infrastructure for economic development and quality of life or other high priority, capital intensive, long term expenditures. The new language policy would allow the Council to establish the IICF. Eligibility Criteria for Infrastructure Investment Capital Fund Projects The draft resolution (Attachment 2) provides the framework that will allow the Council to evaluate any proposed infrastructure investment. The proposed eligibility criteria establishes requirements for projects such as relationship to current Major City Goals, the current economic environment (is the timing right?), and various other factors at the time of the decision. This approach is preferable to maintaining a static list of criteria, or listing of projects, on which to base new investments. The fundamental guidelines that must apply in all cases is that the investment shall not offset a private developer’s responsibility to fund the developer’s fair share of the construction of a facility needed to serve a project. In this way, the program ensures that the City is not simply subsidizing development through the IICF, but rather, is achieving a project with a community-wide benefit at a point in time when the public improvement project would not otherwise move forward. This overall concept of establishing an investment fund is similar to the City’s Open Space Acquisition Fund, which has always sought to expand the greenbelt by being prepared when opportunities to acquire new open space arise. The resolution establishing the IICF gives the Council the ability to set aside funding for future infrastructure projects that contribute to improved economic development and enhanced quality of life in the City of San Luis Obispo. B1-2 Economic Development Update and Infrastructure Investment Capital Fund Page 3 The use of these funds would be at the discretion of Council based the guidelines established by the resolution approved by the City Council. Again, consistent with the Economic Development Strategic Plan, these funds would not be used as a direct incentive to any developer, nor be used to subsidize a developer’s fair share payment towards infrastructure. To ensure that this is the case, any infrastructure project that is to be considered for possible support by the Council would have to meet the minimum requirements as specified in the resolution. The funding guidelines are the following: 1. The use of City funds shall not offset any cost that would be expected to be paid to meet the fair share obligation of the developer requesting City investment in an infrastructure project. 2. The use of City funds shall not offset a project specific mitigation cost identified through the environmental review process or under existing regulations or policies. 3. The use of City funds shall support a project that would not otherwise be feasible due to the economic environment, the timing of the project, or other constraints outside the control of the project proponents or the City. 4. The project proponents shall demonstrate a significant public benefit associated with construction of the project that would not otherwise be possible without City participation. 5. Approved projects will have a measurable outcome that will be monitored and reported to the Council and the public. In order to be considered, a request for IICF funding would be made by a member of the public, a private developer, or City staff. The infrastructure project could be stand-alone, or proposed in combination with a specific private development proposal. Projects that meet the basic guidelines would then be evaluated and ranked according to the following criteria: 1. Compliance and furtherance of General Plan goals, policies, and programs; and 2. Alignment with the Major City Goals and other important objectives in place at the time of the application; and 3. Head of Household Job Creation; and 4. Housing Creation; and 5. Circulation/Connectivity Improvements; and 6. Net General Fund fiscal impact. Monitoring and Initial Investment Proposed projects would be evaluated by staff and brought to the City Council for final consideration and approval. It is envisioned that the use of the funds would be loaned to the associated fee program, or potentially to a private entity constructing the improvement. Direct contributions without expectation of repayment could also occur consistent with identification of public benefits. As an example, IICF investments could be used to leverage outside funding resources or grants, which would represent a substantial return on investment A key component of the program will be to measure results and report benefits realized through an infrastructure investment back to the community and the City Council. Monitoring and reporting the results of investments will help improve the quality and expected return of future B1-3 Economic Development Update and Infrastructure Investment Capital Fund Page 4 investments. It is envisioned that the results will be measured on an ongoing bases until the project is complete and that progress will be reported annually. Initial investment in the IICF is recommended to be $60,000. This is the amount originally allocated to pursuing a consultant contract to develop a prioritized list of infrastructure projects, which is no longer required. Future investments in the IICF could be made as part of the City’s Financial Plan process. Staff is presently evaluating the potential to bring forward an additional funding amount for the IICF through the Five-Year Capital Improvement Plan or one-time funding. A formal proposal will not be presented to the City Council about additional funding until Strategic Budget Direction on April 21, 2015. CONCURRENCES Community Development, Finance and Information Technology all concur with this information. FISCAL IMPACT The establishment of a new fund for investment in new infrastructure to achieve community wide benefits involves short term and long term fiscal effects. In the short term, the setting aside of funding in the IICF would reduce the amount of funding available to allocate to other Capital Improvement Plan projects. In the long term, the investment in projects with community wide benefit should be expected to provide a return on investment that could be measured in a number of ways. For example, an investment in the construction of Prado Road that enabled residential development to occur in the Margarita and Orcutt Areas would provide housing and associated social and economic benefits. An investment in broadband infrastructure might enable business activity to occur that would not otherwise be possible, contributing to the overall economic health of the City. ALTERNATIVES 1. Provide different direction to staff. The City Council can provide additional or different direction to staff than recommended in this agenda report. 2. Continue this item. Continue the discussion and provide staff direction on additional information needed to receive and file the report. ATTACHMENTS 1. 2015 EDSP and related attachments 2. Draft resolution \\Chstore7\Team\Council Agenda Reports\2015\2015-03-17\B1 - Economic Development Strategic Plan Update & Infrastructure Investment Fund Policy\Council Agenda Report- Economic Development Strategic Plan Update & Infrastructure Investment Fund Policy.docx B1-4 ECONOMIC DEVELOPMENT STRATEGIC PLAN UPDATE 2014-2015 - Attachment 1 FROM: Michael Codron, Assistant City Manager Prepared By: Lee Johnson, Economic Development Manager Molly Cano, Tourism Manager SUBJECT: ECONOMIC DEVELOPMENT STRATEGIC PLAN UPDATE 2014-2015 DISCUSSION Background On October 16, 2012 the City Council approved the adoption of the EDSP. The EDSP focuses on creating a system that supports and sustains industries creating head of household jobs. The EDSP continues to be organized into four overarching strategies including: • Break Down Barriers to Job Creation • Actively Support Knowledge & Innovation • Promote and Enhance the San Luis Obispo Quality of Life • Build on Existing Efforts and Strengthen Regional Partnerships Each strategy has an underlying list of actions, metrics and outcomes that contribute to achieving the goals of the strategic plan. Table 3 (Attachment 1A) of the EDSP includes a summary matrix of the original strategies, including timeframe to complete. A revised Table 3 is included (Attachment 1B) to show the revised plan for achieving the desired results, including new strategies and updated time frames. This report also includes an updated status report on the strategies incorporated into the Economic Development Major City Goal for the 2013-2015 Financial Plan (Attachment 1C). Any items that are not completed from the Major City Goal as well as the medium and long term strategies from the revised Table 3 will be incorporated into the Economic Development work program in future financial plans, and will continue to be reported on until completed. While the EDSP is managed by the Economic Development Program, the actions are cross- departmental and require the support and cooperation of many people in the City organization and partner organizations. The remainder of the update focuses on each of the overarching strategies, the status of each strategy and the focus for the next 12 months. The EDSP and Appendix A: Background Report can be found on-line at www.slocity.org. A copy is provided in the Council Reading File and is available to the public at the City Clerk’s Office. Break Down Barriers to Job Creation The first overarching strategy is breaking down the barriers to job creation. The primary actions are grouped into two sub-areas, (1) Processing, and (2) Infrastructure and Fees. 1. Processing (Strategies 1.1 and 1.2) A. Update. All processing strategies are considered to be ongoing and progress has been made in key areas. In particular, the recommendations from the Community Development Departments (CDD) Organizational Assessment have been used to develop a project plan to execute a permit streamlining process. A Development Review Team B1-5 EDSP Update (2015) Page 2 Attachment 1 (DRT) is in place to ensure a consistent and expedient approach across all involved departments. Changes to the DRT process are being implemented to provide a mechanism to track overdue plan checks and track workflow commitments. A Continuous Improvement Group (CIG) has been formed to ensure that there is cross- department and cross-functional input, action and alignment with the improvement process. The CIG is currently working to develop an automated measurement and reporting system to improve and report on performance. The City continues to use various proactive approaches like pre-application meetings, quick response teams, fast track permitting and pre-determinant scheduling to ensure that major projects can move forward as quickly as possible. B. Moving Forward. The focus of the CIG will be will be to continue to identify opportunities for improvement in the permitting process. Staff will continue to use the creative proactive approaches to streamline the current process while work continues on the long-term changes. The CIG is making every effort to identify process improvements within the context of the existing policy environment. Once the CIG group has implemented an array of process changes that improve the timing and efficiency of permit processing within the existing policy framework, the group will work to identify any policy changes that would require Council consideration and approval that could further streamline the review process. The zoning update planned for the 2015-17 work program will have a major impact on the City’s efforts to streamline the permit process and directly impact future economic development. Staff will also be focused on continuing to assist in moving major projects like Chevron Tank Farm Road, Garden Street Terraces, and Chinatown through the process and to conclusion. 2. Infrastructure and Fees (Strategies 1.3 to 1.9) A. Update. Following the infrastructure study sessions in March of 2014, Council directed staff to develop prioritized list of infrastructure projects for the City to invest in from an Economic Development and Quality of Life perspective. That initiative evolved into the Infrastructure Investment Capital Fund (IICF) and Infrastructure Investment Capital Improvement Project (IICIP) which Council is considering separately. B. Moving forward. The proposed review and update of the AB1600 fees during the 2015- 17 work program will have major implications for the City in the long term. Actively Support Knowledge and Innovation Focusing on businesses and infrastructure that rely on knowledge and innovation is a critical aspect of the EDSP (Strategies 2.1 through 2.3). Given the unique aspects of San Luis Obispo, B1-6 EDSP Update (2015) Page 3 Attachment 1 this strategy was split into the two subareas of Entrepreneurship and Access to Broadband. Strategy 2.1 includes items that are short term and ongoing. 1. Entrepreneurship (Strategy 2.1) A. Update. The Economic Development Program is actively working with our partners to promote an environment that supports entrepreneurship and start-ups. The City continues to support the SLO HotHouse financially and professionally. In 2014, the HotHouse started 10 new businesses, counseled 84 new clients, created 39 jobs and had an overall investment in the companies of more than $1.6 million. The City continues to work with the SLO MakerSpace that acts as an incubator for “hands on” businesses that require access to equipment such as metal working machines, wood working tools and 3-D printers. B. Moving forward. The City will continue to work productively with its partners in 2015. Some key ideas to continue to explore are: how to continue to grow the City’s entrepreneurial culture, how to develop more co-working opportunities, how to leverage our diverse tourism marketing efforts to attract existing and potential entrepreneurs to the City, and how to continue to build the database of local companies at the County level to increase interaction between organizations and help attract companies and individuals to the area. 2. Access to Broadband (Strategies 2.2- 2.3) A. Update. The City has been working with a Tri-County consortium through the EVC to develop a broadband road map that can be used by the various jurisdictions to develop their own broadband roadmaps (strategy 2.3). B. Moving forward. Once the work of the consortium has been further developed the City will transition the Ad Hoc committee that worked with Digital West on the agreement completed last year into a full time committee (Strategy 2.2). The new committee will have additional support of various departments in the City - plus outside industry experts. The primary goal of the committee will be working to expand broadband infrastructure across the City in line with any recommendations that are developed by the Consortium. Promote and Enhance the San Luis Obispo Quality of Life The EDSP recognizes that the same quality of life attributes that make San Luis Obispo such a great place to live also attract tourists, and new and expanding businesses. The Tourism Manager, who oversees the City’s Community Promotions program, is part of the economic development team. Community Promotions is now fully integrated into the City’s economic development efforts to ensure a comprehensive approach to quality of life activities supported by the City. Strategies 3.1 and 3.4 are short term and ongoing, all other actions are medium or long term. 1. Tourism and Community Promotions (Strategies 3.1 and 3.4) B1-7 EDSP Update (2015) Page 4 Attachment 1 A. Update. In 2013-14, the City collected just over $6 million in TOT, nearly a 9% increase over the previous year. Continuing the trajectory into this fiscal year, during the first six months (July-December) TOT collections are averaging about 11% growth compared to the same period last year. The TBID also contracted with a new marketing team of Barnett Cox & Associates and Studio Good to drive the promotion of the City of San Luis Obispo. The TBID continues to execute its 5-year strategy. In September the TBID launched redesign of the City’s new tourism brand and adverting campaign. In addition, there was a complete update to the design of the City’s tourism website, SanLuisObispoVacations.com, which included updated aesthetics, enhanced calendar function, new #ShareSLO integration. The TBID and the City also formally supported the formation of the County wide Tourism Marketing District (TMD).Together, the TBID and PCC supported about 10 major events within the City and streamlined the application and review process. Events serve a dual purpose: they are enjoyed by residents and attract visitors to our community. In addition, the PCC funded promotional grants through the annual grants-in-aid process for over 25 local non-profit organizations. From a public relations perspective, San Luis Obispo topped over a dozen “Best Of” lists in 2014 including: Peter Greenberg’s best places to visit in 2014, Travel + Leisure’s Most Romantic Towns in America, and Gallup’s Healthiest Towns in America. B. Moving forward. The TBID will continue the implementation of the strategic clarity document. Major areas of focus include: the continued development of the TBID booking system; expansion of strategic partnerships to maximize promotional opportunities, and enhancement of the SLO tourism brand to drive awareness of the area. The PCC will be focusing on expanding the Community Enhancement and Beautification program and further developing the SLO Happenings program to dive awareness of events in the community. Build on Existing Efforts and Strengthen Regional Partnerships The City’s regional partnerships are critical to our economic development as a City. These partnerships allow the City to build, retain and attract businesses. At this time, the primary partnerships include: (in alphabetical order); Cal Poly, Chamber of Commerce, Central Coast Economic Forecast (CCEF), Cuesta College, California Central Coast Research Partnership (C3RP), Downtown Association, Economic Vitality Corporation (EVC), San Luis Obispo County and the SLO HotHouse. Strategies 4.1 through 4.7 cover four topics: Business Retention, Business Attraction, Business Support, and Support for Downtown. Strategies 4.3, 4.6, and 4.7 are identified as ongoing. A. Update. Relationships with the primary partners (Strategy 4.1 & 4.2) continue to be strong. Some highlights include: increased focus with the Chamber on specific business attraction opportunities; coordination with the EVC on airport expansion and broadband strategies; coordination with the Chamber, CCEF and SLOCOG on data development; participation with and presentations to committees at the Chamber, the Downtown Association and the EVC; as well as the efforts highlighted above with the SLO HotHouse. The City has also joined in a new initiative with Cal Poly through participation in the President's Cabinet Ad Hoc Economic Development Committee. B1-8 EDSP Update (2015) Page 5 Attachment 1 The process of refining an economic development dashboard (Strategies 4.3 & 4.4) to help assess the impact of our activities as well as quantify the economic health of the City will continue. B. Moving forward. Cooperation with the regional partners will form the basis for external activities in the coming year. Staff will continue to focus on the core economic development functions of business building, business retention and business attraction. In addition to the expansion of the ongoing initiatives, staff will focus on coordinating efforts to provide access to information for current and potential businesses through multiple channels with particular focus on upgrading our web presence (Strategy 4.1). We are also working to gain access to data that will provide greater clarity to the economic situation specific to the City of San Luis Obispo (Strategy 4.3 & 4.4). Staff continues to support the Downtown Association efforts as well as working on projects in the downtown including Garden Street Terraces and Chinatown (Strategy 4.7). ATTACHMENTS Attachment 1A: Original EDSP Table 3 – Economic Development Strategy Summary Matrix Attachment 1B: Revised EDSP Table 3 – Economic Development Strategy Summary Matrix Attachment 1C: Economic Development Major City Goal Update as of March 2015 AVAILABLE FOR REVIEW IN THE COUNCIL OFFICE Economic Development Strategic Plan d\\chstore7\team\council agenda reports\2015\2015-03-17\b1 - economic development strategic plan update & infrastructure investment fund policy\attachments\attachment 1- economic development update 3-17-15.docx B1-9 THIS PAGE IS INTENTIONALLY LEFT BLANK &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . 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LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H Attachment 1A B1-10 &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s O u t c o m e s 1. 2 . C o n t i n u e t o b u i l d o n e x i s t i n g e f f o r t s t h a t o f f e r s i t e s e l e c t i o n a s s i s t a n c e , b u s i n e s s l i a i s o n VH U Y L F H V   S U H  D S S O L F D W L R Q  P H H W L Q J V   T X L F N  U HV S R Q V H  W H D P  P H H W L Q J V   D Q G  I D V W  W U D F N  pe r m i t t i n g a n d r e v i e w . On g o i n g A d m i n , CD D Re p r i o r i t i z e ex i s t i n g wo r k e f f o r t s (C u r r e n t Fi n a n c i a l p l a n ) 7U D F N  H I I R U W V  R I  st a f f t o p r o v i d e s i t e se l e c t i o n , b u s i n e s s li a i s o n s e r v i c e s , p r e - ap p l i c a t i o n m e e t i n g s , TX L F N  U H V S R Q V H  te a m m e e t i n g s a n d fa s t - t r a c k p e r m i t t i n g to p r o v i d e d a t a up o n w h i c h t o as s e s s p e r f o r m a n c e im p r o v e m e n t s . Ov e r a l l i m p r o v e m e n t o f Ci t y p e r m i t t i n g p r o c e s s . Do c u m e n t a t i o n i n Fi n a n c i a l P l a n u p d a t e s . In f r a s t r u c t u r e & F e e s 1. 3 . A n a l y z e i n f r a s t r u c t u r e p l a n s t o e n s u r e t h e y a r e “ r i g h t - s i z e d ” f o r t h e c o m m u n i t y a n d re a s o n a b l e . R e d u c e t h e c o s t o f t h e s e f a c i l i t i e s , w h e r e p o s s i b l e , c o n s i s t e n t w i t h G e n e r a l Pl a n L a n d U s e E l e m e n t P o l i c y 1 . 1 3 . a. 7K H  D Q D O \ V L V  V K R X O G  L Q F O X G H  U H Y L H Z L Q J  & L W \  H Q J L Q H H U L Q J  V W D Q G D U G V  tr a n s p o r t a t i o n p l a n s , i n s t a l l a t i o n t i m i n g , c o m m u n i t y e x p e c t a t i o n s , a n d o t h e r c o s t dr i v e r s t o i d e n t i f y o p p o r t u n i t i e s t o r e d u c e t h e b a r r i e r s t o n e w d e v e l o p m e n t w h i l e QR W  Q H J D W L Y H O \  L P S D F W L Q J  V D I H W \   D F F H V V   R U  O R Q J  W H U P  & L W \  P D L Q W H Q D Q F H  F R V W V   7 K L V  ev a l u a t i o n s h o u l d i n c l u d e i m p l e m e n t a t i o n o f l o w i m p a c t d e v e l o p m e n t ( L I D ) st a n d a r d s , w h i c h c o u l d l o w e r c o n s t r u c t i o n a n d m a i n t e n a n c e c o s t s . Me d i u m A d m i n , PW , F / ,7   & ' '   Ut i l 20 1 3 - 2 0 1 5 Fi n a n c i a l P l a n Me a s u r e i n c r e a s e d in v e s t m e n t in b a c k b o n e in f r a s t r u c t u r e , su c h a s r o a d w a y im p r o v e m e n t s , i n t h e ex p a n s i o n a r e a s . 1 Me a s u r e i n c r e a s e i n QH W  Q H Z  V T X D U H  I H H W  R I  co m m e r c i a l s p a c e i n th e e x p a n s i o n a r e a s . In f r a s t r u c t u r e UH T X L U H P H Q W V  W K D W  ar e r i g h t - s i z e d a n d SU R G X F H  K L J K  T X D O L W \  in f r a s t r u c t u r e f a c i l i t i e s i n th e C i t y . 1R W H     7 K H  H [ S D Q V L R Q  D U H D V  L Q F O X G H  W K H  0 D U J D U L W D  $ U H D  6 S H F L À F  3 O D Q  0 $ 6 3   2 U F X W W  $ U H D  6 S H F L À F  3 O D Q  2 $ 6 3   D Q G  $ L U S R U W  $ U H D  6 S H F L À F  3 O D Q  $ $ 6 3  D U H D V  LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H Attachment 1A B1-11 &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s O u t c o m e s 1. 4 . E n s u r e t h a t t h e f a i r - s h a r e s t r u c t u r e i n c l u d e s a p p r o p r i a t e p e r c e n t a g e s f o r e a c h p a r t y be a r i n g a p o r t i o n o f t h e i n f r a s t r u c t u r e c o s t s . N e w d e v e l o p m e n t s h a l l b e r e s p o n s i b l e fo r C i t y i n f r a s t r u c t u r e c o s t s o n l y t o t h e e x t e n t t h e r e i s a n e x u s b e t w e e n t h e c o s t s a n d pr o j e c t i m p a c t s . a. U t i l i z e a c o n s u l t a n t t o l e a d a s e r i e s o f s t u d y s e s s i o n s w i t h t h e C i t y C o u n c i l o n t h e Ci t y ’ s i m p a c t f e e s t r u c t u r e g u i d e d b y e x i s t i n g p o l i c i e s a n d o p t i o n s f o r t h e C i t y t o co n s i d e r r e l a t e d t o h o w i m p a c t f e e s a r e d e t e r m i n e d , c a l c u l a t e d , a n d a p p l i e d . Sh o r t A d m i n , PW , F / ,7   & ' '   Ut i l Re s o u r c e s pr o g r a m m e d in c u r r e n t 20 1 1 - 1 3 Fi n a n c i a l P l a n De v e l o p a n R F P a n d hi r e c o n s u l t a n t t o co m p l e t e t h e s t u d y VH V V L R Q V  Z L W K L Q  À V F D O  ye a r 2 0 1 2 - 1 3 . Me a s u r e i n c r e a s e d in v e s t m e n t in b a c k b o n e in f r a s t r u c t u r e , su c h a s r o a d w a y im p r o v e m e n t s , i n t h e ex p a n s i o n a r e a s . Me a s u r e i n c r e a s e i n QH W  Q H Z  V T X D U H  I H H W  R I  co m m e r c i a l s p a c e i n th e e x p a n s i o n a r e a s . En h a n c e a w a r e n e s s an d u n d e r s t a n d i n g o f ex i s t i n g i n f r a s t r u c t u r e ÀQ D Q F L Q J  W R R O V  W R  mi t i g a t e t h e c o s t s of i n f r a s t r u c t u r e im p r o v e m e n t s . Pr o d u c e b e t t e r co m m u n i t y - w i d e un d e r s t a n d i n g a b o u t in f r a s t r u c t u r e n e e d s , an d a l l o c a t i o n o f c o s t s t o pr o d u c e s o l u t i o n s t o t h e im p a c t s o f i n f r a s t r u c t u r e co s t s o n j o b c r e a t o r s . LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H Attachment 1A B1-12 &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s O u t c o m e s 1. 5 . I n c e n t i v i z e t h e c r e a t i o n o f h e a d - o f - h o u s e h o l d j o b s t h r o u g h u s e o f t h e f o l l o w i n g t o o l s : a. &R P S O H W H  D Q  L Q I U D V W U X F W X U H À Q D Q F L Q J  D V V H V V P H Q W  W R  H V W D E O L V K  S U L R U L W L H V  I R U  & L W \  in v e s t m e n t i n i n f r a s t r u c t u r e e x p a n s i o n . b. ([ S O R U H  À Q D Q F L Q J  V W U D W H J L H V  I R U  L Q I U D V W U X F W X U H  W K D W  D G G U H V V  W L P L Q J  D Q G  R U  W K H  F R V W  bu r d e n o f i n f r a s t r u c t u r e , i n c l u d i n g d e v e l o p m e n t a g r e e m e n t s , r e i m b u r s e m e n t DJ U H H P H Q W V   L Q I U D V W U X F W X U H  À Q D Q F L Q J  G L V W U L F W V   E X V L Q H V V  L P S U R Y H P H Q W  G L V W U L F W V   WK H  S U R S H U W \  E D V H G  À Q D Q F L Q J  P H F K D Q L V P V  L G H Q W L À H G  L Q  W K H  & L W \ · V  V S H F L À F  S O D Q V   DQ G  W K H  & L W \ · V  H [ L V W L Q J  S U R J U D P  I R U  À Q D Q F L Q J  I H H V   c. E v a l u a t e e x i s t i n g i n f r a s t r u c t u r e i m p a c t f e e s a p p l i e d i n t h e C i t y a n d d e t e r m i n e i f Ci t y p o l i c y s u p p o r t s i n c r e a s e d c o s t s h a r i n g f o r p r o j e c t s t h a t p r o v i d e C i t y - w i d e EH Q H À W V   : K H U H  D S S U R S U L D W H   F R Q G X F W  D Q  H F R Q R P L F  E H Q H À W  D Q D O \ V L V  D V  S D U W  R I  GH Y H O R S P H Q W  U H Y L H Z  W R  L G H Q W L I \  S R W H Q W L D O  H F R Q R P L F  E H Q H À W V  d. :K H U H  D S S U R S U L D W H   S D U W L F L S D W H  L Q  W K H  À Q D Q F L Q J  R I  H Q Y L U R Q P H Q W D O  L P S D F W  U H Y L H Z V  DQ G  W K H  G H Y H O R S P H Q W  R I  V S H F L À F  S O D Q V  e. I d e n t i f y o n e o r m o r e s t r a t e g i c i n f r a s t r u c t u r e p r o j e c t s t h a t t h e C i t y c o u l d i n v e s t LQ  W R  E H Q H À W  D  Z L G H  Y D U L H W \  R I  U H V L G H Q W V   E X V L Q H V V H V   H P S O R \ H H V  D Q G  S U R S H U W \  RZ Q H U V  E \  S U R Y L G L Q J  D  V L J Q L À F D Q W  U H W X U Q  R Q  L Q Y H V W P H Q W  W R  W K H  & L W \  L Q  W K H  I R U P  of i n c r e a s e d e c o n o m i c a c t i v i t y , b u s i n e s s r e t e n t i o n a n d e x p a n s i o n , a n d h e a d o f ho u s e h o l d j o b c r e a t i o n . Sh o r t Me d i u m Ad m i n , PW , F / ,7   & ' '   Ut i l Re s o u r c e s pr o g r a m m e d in c u r r e n t 20 1 1 - 1 3 Fi n a n c i a l P l a n 20 1 3 - 2 0 1 5 Fi n a n c i a l P l a n De v e l o p a n R F P an d h i r e c o n s u l t a n t to c o m p l e t e t h e in f r a s t r u c t u r e as s e s s m e n t w i t h i n ÀV F D O  \ H D U          Re p o r t t o C i t y C o u n c i l th e r e c o m m e n d a t i o n s ma d e i n t h e in f r a s t r u c t u r e ÀQ D Q F L Q J  D Q D O \ V L V  L Q  FY 2 0 1 3 - 2 0 1 4 . 7U D F N  K H D G  R I  ho u s e h o l d j o b cr e a t i o n . En h a n c e a w a r e n e s s an d u n d e r s t a n d i n g o f ex i s t i n g i n f r a s t r u c t u r e ÀQ D Q F L Q J  W R R O V  W R  mi t i g a t e t h e c o s t s of i n f r a s t r u c t u r e im p r o v e m e n t s . P r o d u c e b e t t e r co m m u n i t y - w i d e un d e r s t a n d i n g a b o u t in f r a s t r u c t u r e n e e d s , an d a l l o c a t i o n o f c o s t s t o pr o d u c e s o l u t i o n s t o t h e im p a c t s o f i n f r a s t r u c t u r e co s t s o n j o b c r e a t o r s . 1. 6 . 0R Q L W R U  F K D Q J H V  L Q  6 W D W H  L Q I U D V W U X F W X U H  À Q D Q F H  O D Z  W K D W  L Q F U H D V H  À Q D Q F L Q J  R S W L R Q V  D V  a w a y t o f u n d n e w i n v e s t m e n t s i n i n f r a s t r u c t u r e ( n e w b i l l s a r e b e i n g i n t r o d u c e d i n re s p o n s e t o t h e e l i m i n a t i o n o f r e d e v e l o p m e n t a g e n c i e s ) . On g o i n g A d m i n , ) , 7 Re s o u r c e s pr o g r a m m e d in c u r r e n t 20 1 1 - 1 3 Fi n a n c i a l P l a n Re p o r t a n n u a l l y to C i t y C o u n c i l o n ch a n g e s i n S t a t e l a w DQ G  Q H Z  À Q D Q F L Q J  op p o r t u n i t i e s f o r t h e Ci t y . En h a n c e a w a r e n e s s a n d un d e r s t a n d i n g o f n e w LQ I U D V W U X F W X U H  À Q D Q F L Q J  to o l s a p p r o p r i a t e f o r WK H  & L W \  D Q G  R U  V S H F L À F  pr o j e c t s . 7D U J H W  R S S R U W X Q L W L H V  W K D W  ca n s t i m u l a t e h e a d - o f - ho u s e h o l d j o b g r o w t h an d / o r s a v e t h e C i t y mo n e y t h r o u g h m o r e fa v o r a b l e t e r m s . LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H Attachment 1A B1-13 &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s O u t c o m e s 1. 7 . S e e k g r a n t f u n d i n g f o r t r a n s p o r t a t i o n f a c i l i t i e s t h a t p o s i t i o n a r e a s f o r d e v e l o p m e n t a n d ha v e t h e p o t e n t i a l t o r e d u c e d e v e l o p m e n t i m p a c t f e e s . On g o i n g PW R e s o u r c e s pr o g r a m m e d in c u r r e n t 20 1 1 - 1 3 Fi n a n c i a l P l a n Le v e r a g e g r a n t f u n d i n g to e n c o u r a g e p r i v a t e in v e s t m e n t . 7D U J H W  R S S R U W X Q L W L H V  W K D W  ca n s t i m u l a t e h e a d - o f - ho u s e h o l d j o b g r o w t h . In c r e a s e c o o r d i n a t i o n wi t h r e g i o n a l tr a n s p o r t a t i o n a g e n c i e s on s u b m i t t a l o f g r a n t ap p l i c a t i o n s o r f u n d i n g UH T X H V W V  LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H Attachment 1A B1-14 &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s O u t c o m e s Ke y S i t e s 1. 8 . P r e p a r e a n d u p d a t e a p o r t f o l i o o f ‘ a v a i l a b l e p r o p e r t i e s ’ r e a d y f o r d e v e l o p m e n t i n DF F R U G D Q F H  Z L W K  W K H  À Q G L Q J V  R I  W K H  V W U H D P O L Q L Q J  R X W F R P H V  H Q X P H U DW H G  L Q  6 W U D W H J \       7 K L V  D G Y D Q F H G  S O D Q Q L Q J  W R R O  Z R X O G  L Q F O X G H  L Q I R U P D W L R Q  I R U F R P P H U F L D O  E U R N H U V   bu s i n e s s e s , a n d d e v e l o p e r s t h a t i n c l u d e s t h e t y p e a n d s c o p e o f d e v e l o p m e n t s u i t a b l e fo r t h e s i t e ( s ) , z o n i n g , a v a i l a b l e i n f r a s t r u c t u r e , a n d ( i n s o m e c a s e s ) e n t i t l e m e n t s i n pl a c e . W h e r e p o s s i b l e , u s e t h e p o r t f o l i o s t o d e v e l o p s t a n d a r d c o n d i t i o n s o f a p p r o v a l an d d e s i g n g u i d e l i n e s f o r k e y s i t e s t o s t r e a m l i n e d e v e l o p m e n t w h e n p r o p o s e d . Me d i u m (t o p r e p a r e po r t f o l i o ) On g o i n g (p o r t f o l i o up d a t e s ) Ad m i n , CD D 20 1 3 - 2 0 1 5 Fi n a n c i a l P l a n Pr o d u c e a p o r t f o l i o o f at l e a s t 1 0 c o m m e r c i a l pr o p e r t i e s b y t h e e n d of 2 0 1 3 a n d d i s t r i b u t e at t h e p u b l i c c o u n t e r an d t h r o u g h v a r i o u s we b s i t e p o r t a l s . Pr o v i d e a c c e s s t o th e p o r t f o l i o o n t h e Ci t y / S L O O p e n F o r Bu s i n e s s w e b s i t e s b y th e e n d o f 2 0 1 3 . Pr o d u c e s e m i - a n n u a l up d a t e s o f t h e po r t f o l i o a s e v i d e n c e d in p r o g r a m u p d a t e s to C o u n c i l w i t h t h e bu d g e t . In c r e a s e t h e p o r t f o l i o si z e a n d s c o p e o v e r ti m e b y a t l e a s t o n e pr o p e r t y p e r y e a r . Im p r o v e a c c e s s t o in f o r m a t i o n t h a t fa c i l i t a t e s c o m m e r c i a l de v e l o p m e n t . LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H Attachment 1A B1-15 &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s O u t c o m e s 1. 9 . E v a l u a t e t h e s u p p l y o f l a n d a n d s p a c e f o r r e s i d e n t i a l a n d n o n r e s i d e n t i a l d e v e l o p m e n t L  H    J H Q H U D O  W \ S H   V T X D U H  I R R W D J H   D F F H V V  W R  D P H Q L W L H V   W U D Q V S R U W D W L R Q  D F F H V V   en v i r on m e n t a l c o n s t r a i n t s , e t c . ) i n t h e e x p a n s i o n a r e a s o f t h e C i t y a n d p r i o r i t i z e a r e a s wi t h t h e g r e a t e s t p o t e n t i a l f o r n e a r t e r m d e v e l o p m e n t t h a t s u p p o r t s n e w h e a d - o f - ho u s e h o l d j o b s . Me d i u m A d m i n , 3:   )  , 7   CD D 20 1 3 - 2 0 1 5 Fi n a n c i a l P l a n Me a s u r e i n c r e a s e d in v e s t m e n t in b a c k b o n e in f r a s t r u c t u r e , su c h a s r o a d w a y im p r o v e m e n t s , i n t h e ex p a n s i o n a r e a s . Me a s u r e i n c r e a s e i n QH W  Q H Z  V T X D U H  I H H W  R I  co m m e r c i a l s p a c e i n th e e x p a n s i o n a r e a s . Pr o v i d e c l e a r p r i o r i t i e s fo r i n f r a s t r u c t u r e ex p a n s i o n t h a t h e l p t o cr e a t e h e a d - o f - h o u s e h o l d jo b s . 2. $ & 7 , 9 ( / <  6 8 3 3 2 5 7  . 1 2 : / ( ' * (   , 1 1 2 9 $ 7 , 2 1 En t r e p r e n e u r s h i p 2. 1 . C o n t i n u e t o w o r k w i t h C a l P o l y , C u e s t a , t h e C h a m b e r o f C o m m e r c e , t h e b u s i n e s s FR P P X Q L W \   D Q G  W K H  ( 9 &  W R  G H À Q H   G H Y H O R S   D Q G  S U R P R W H  D Q  H Q Y L U R Q P H Q W  V X S S R U W L Y H  RI  H Q W U H S U H Q H X U V  D Q G  V W D U W  X S  E X V L Q H V V H V   7 K L V  P D \  L Q F O X G H  I D F L O L W D W L Q J  W K H  F U H D W L R Q  R I  a. $ E X V L Q H V V  L Q F X E D W R U  R I À F H   O L J K W  P D Q X I D F W X U L Q J   D J  W H F K   O D E R U D W R U \   V W R U D J H   wa r e h o u s e ) t o a s s i s t s t a r t - u p s a n d / o r s p i n - o f f s f r o m C a l P o l y . C o n s i d e r b u s i n e s s li c e n s e t a x e x e m p t i o n s f o r b u s i n e s s e s l o c a t e d i n i n c u b a t o r s p a c e s . b. A n i n n o v a t i o n m a r k e t p l a c e t h a t s e r v e s a s a f o r u m f o r s h o w c a s i n g i n n o v a t i o n an d l o c a l c o m p a n i e s a n d a s a p l a c e f o r i d e a e x c h a n g e f o r l o c a l i n d u s t r i e s i n FR Q M X Q F W L R Q  Z L W K  H [ L V W L Q J  H I I R U W V  V X F K  D V  & H Q W U D O  & R D V W  6 R I W Z D U H   7 H F K Q R O R J \  $V V R F L D W L R Q  6 2 ) 7 ( &  D Q G  & D O  3 R O \  & H Q W H U  I R U  , Q Q R Y D W L R Q  D Q G  ( Q W UH S U H Q H X U V K L S  (C I E ) . c. A c o - l o c a t i o n w o r k s p a c e t o f o s t e r i d e a e x c h a n g e a n d s u p p o r t t h e g r o w t h o f in n o v a t i v e b u s i n e s s e s . d. S u p p o r t f o r s m a l l b u s i n e s s o w n e r s s e e k i n g t o g r o w t h e i r b u s i n e s s e s . Sh o r t - On g o i n g Ad m i n R e s o u r c e s pr o g r a m m e d in c u r r e n t 20 1 1 - 1 3 Fi n a n c i a l P l a n to s u p p o r t en t r e p r e n e u r s an d s t a r t - u p s . Ad d i t i o n a l re s o u r c e s – 2 0 1 3 - 1 5 Fi n a n c i a l P l a n 7U D F N  D Q G  U H S R U W  R Q  ef f o r t s t o s u p p o r t en t r e p r e n e u r s h i p . Sh o w i n c r e a s e d su p p o r t y e a r o v e r ye a r . A m o r e r o b u s t v e r t i c a l va l u e c h a i n t h a t s u p p o r t s st a r t - u p s , e n t r e p r e n e u r s , an d t e c h n o l o g y - r e l a t e d ÀU P V  LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H Attachment 1A B1-16 &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s O u t c o m e s Ac c e s s t o B r o a d b a n d 2. 2 . C o n v e n e a c r o s s - d e p a r t m e n t t e a m a t t h e C i t y , w i t h i n p u t f r o m l o c a l i n d u s t r y e x p e r t s , t o fa c i l i t a t e e x p a n s i o n o f b r o a d b a n d i n f r a s t r u c t u r e , i n c l u d i n g : a. A s y s t e m f o r p u b l i c - p r i v a t e p a r t n e r s h i p s . b. E x p l o r a t i o n o f o p p o r t u n i t i e s w i t h t h e C o r p o r a t i o n f o r E d u c a t i o n N e t w o r k In i t i a t i v e s i n C a l i f o r n i a ( C E N I C ) , t h e C o u n t y , a n d C a l P o l y . c. $G R S W L R Q  R I  D  S R O L F \  W K D W  U H T X L U H V  L Q V W D O O D W L R Q  R I  Y D F D Q W  F R Q G X L W  Z K H Q  W U H Q F K L Q J  oc c u r s i n t h e p u b l i c r i g h t - o f - w a y f o r u n r e l a t e d w o r k . d. E x p e d i t e d p e r m i t t i n g o f n e w i n s t a l l a t i o n s . e. $G R S W L R Q  R I  D  S R O L F \  W K D W  J X L G H V  & L W \  G H F L V L R Q V  U H J D U G L Q J  X V H  R I  H [ L V W L Q J  À E H U  op t i c i n f r a s t r u c t u r e , i n c l u d i n g v a c a n t c o n d u i t . Me d i u m A d m i n , ) , 7 An i n t e r n a l te a m h a s b e e n fo r m e d b a s e d on p r e v i o u s wo r k . Ad d i t i o n a l re s o u r c e s w i l l EH  U H T X H V W H G   L I  ne e d e d . 7U D F N  S H U P L W  pr o c e s s i n g t i m e s fo r b r o a d b a n d in f r a s t r u c t u r e in s t a l l a t i o n s a n d sh o w i m p r o v e m e n t i n pr o c e s s i n g t i m e l i n e s . Ex p a n s i o n o f b r o a d b a n d in f r a s t r u c t u r e . Ci t y C o u n c i l a d o p t i o n of c l e a r a n d r e a s o n a b l e pr o c e s s e s f o r p u b l i c - pr i v a t e p a r t n e r s h i p s fa c i l i t a t i n g e x p a n s i o n of b r o a d b a n d in f r a s t r u c t u r e . 2. 3 . I n p a r t n e r s h i p w i t h C o u n t y w i d e e c o n o m i c d e v e l o p m e n t o r g a n i z a t i o n s , e x p l o r e t h e FR Q F H S W  R I  D  U H J L R Q D O  W H F K Q R O R J \  P D V W H U  S O D Q  W R  O L Q N  W K H  F U R V V  3 D F L À F  O D Q G L Q J  V L W H V  DQ G  O R F D O  M X U L V G L F W L R Q V   7 K L V  Z L O O  L Q F O X G H  U H V H D U F K L Q J  S R W H Q W L D O  E X V L Q H V V  R S S R U W X Q L W L H V  de r i v e d f r o m t h e c a b l e l a n d i n g s t h a t c o n n e c t t h e C e n t r a l C o a s t w i t h A s i a , C e n t r a l Am e r i c a , S o u t h A m e r i c a , a n d N e w Z e a l a n d . I f d e e m e d v a l u a b l e , s u p p o r t p u r s u i t o f me t h o d s t o c a p i t a l i z e o n t h e c a b l e c o n n e c t i o n s . Lo n g A d m i n 2 0 1 5 - 2 0 1 7 Fi n a n c i a l P l a n Pr o p o s e p a r t n e r s h i p s wi t h e c o n o m i c de v e l o p m e n t or g a n i z a t i o n s f o r re g i o n a l b r o a d b a n d pl a n n i n g a n d r e s e a r c h in F Y 2 0 1 5 - 1 6 . Ra i s e a w a r e n e s s an d g e t C o u n t y w i d e pa r t i c i p a t i o n i n e f f o r t s t o un d e r s t a n d a n d p r o m o t e WK H  Y D O X H  R I  S D F L À F  F D E O H  la n d i n g s i n S L O C o u n t y . ,Q F U H D V H  W K H  S U R À O H  R I  W K H  Ci t y o f S a n L u i s O b i s p o bu s i n e s s e s b y p r o m o t i n g br o a d b a n d i n t h e r e g i o n . LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H Attachment 1A B1-17 &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s O u t c o m e s   3 5 2 0 2 7 (  $ 1 '  ( 1 + $ 1 & (  7 + (  6 $ 1  / 8 , 6  2 % , 6 3 2  4 8 $ / , 7 <  2 )  / , ) ( 3. 1 . I n t e g r a t e a d m i n i s t r a t i o n o f t h e C i t y ’ s t o u r i s m / c o m m u n i t y p r o m o t i o n e f f o r t s i n t o t h e Ci t y ’ s E c o n o m i c D e v e l o p m e n t P r o g r a m t o f u r t h e r c a p i t a l i z e o n t h e r o l e t h a t c u l t u r a l in d u s t r i e s p l a y i n e c o n o m i c d e v e l o p m e n t . Sh o r t A d m i n E x i s t i n g 20 1 2 - 1 3 b u d g e t su p p l e m e n t Ac c o m p l i s h c h a n g e s LQ  V W D I À Q J  W K D W  in c r e a s e s u p p o r t o f WK H  7 R X U L V P  % X V L Q H V V  Im p r o v e m e n t D i s t r i c t an d t h e P r o m o t i o n a l Co o r d i n a t i n g Co m m i t t e e a n d in c r e a s e c o m m u n i t y ac c e s s t o a n d kn o w l e d g e o f t o u r i s m . Es t a b l i s h e c o n o m i c de v e l o p m e n t a s a g o a l of t h e c o m m u n i t y pr o m o t i o n s p r o g r a m . Le v e r a g e S a n L u i s Ob i s p o ’ s “ s e n s e o f p l a c e ” as a c o m m o d i t y t h a t ad d s v a l u e t o l o c a l g o o d s an d s e r v i c e s . Gr e a t e r a b i l i t y t o re i n f o r c e t h e s e n s e o f pl a c e a n d c u l t u r a l b r a n d of S a n L u i s O b i s p o . In c r e a s e c o m m u n i t y aw a r e n e s s a b o u t t h e YD O X H  R I  W K H  µ 8 Q L T X H O \  SL O ” i n d u s t r y c l u s t e r to t h e C i t y ’ s e c o n o m i c YL W D O L W \  D Q G  T X D O L W \  R I  li f e . 3. 2 . F o r m u l a t e a p r o g r a m t o e n c o u r a g e b u s i n e s s e s t o i m p l e m e n t v o l u n t a r y a c t i o n s t o HQ K D Q F H   S U H V H U Y H   D Q G  L P S U R Y H  W K H  H Q Y L U R Q P H Q W  E H \ R Q G  Z K D W  F X U U H Q W  O D Z V  U H T X L U H  wi t h t h e h e l p o f r e p r e s e n t a t i v e s f r o m t h e b u s i n e s s a n d e n v i r o n m e n t a l c o m m u n i t i e s . Lo n g A d m i n , CD D 20 1 5 - 2 0 1 7 Fi n a n c i a l P l a n 7U D F N  S D U W L F L S D W L R Q  by b u s i n e s s e s i n vo l u n t a r y g r e e n bu s i n e s s p r a c t i c e s ef f o r t s . In c r e a s e e f f o r t s b y t h e bu s i n e s s t o c o n t r i b u t e t o a h e a l t h y e n v i r o n m e n t i n th e C i t y . LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H Attachment 1A B1-18 &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s O u t c o m e s 3. 3 . P r e p a r e a C i t y o f S a n L u i s O b i s p o “ v i e w b o o k ” t o m a k e a v a i l a b l e t o b u s i n e s s e s SR W H Q W L D O O \  L Q W H U H V W H G  L Q  O R F D W L Q J  L Q  W K H  & L W \  7 K H  À Q L V K H G  S U R G X F W  Z R X O G  E H  D Y D L O D E O H  RQ  O L Q H  D Q G  Z R X O G  K L J K O L J K W  K R Z  W K H  6 D Q  / X L V  2 E L V S R  T X D O L W \  R I  OL I H  F D Q  F R Q W U L E X W H  W R  RS S R U W X Q L W L H V  D Q G  E H Q H À W V  I R U  E X V L Q H V V  R Z Q H U V  D Q G  H P S O R \ H H V  L Q  WH U P V  R I  W K H  O R F D O  bu s i n e s s e n v i r o n m e n t , l i f e s t y l e a n d r e c r u i t m e n t . Me d i u m A d m i n 2 0 1 3 - 1 5 Fi n a n c i a l P l a n 7U D F N  Y L V L W V  R Q  vi e w b o o k w e b p a g e . In c r e a s e s i n b u s i n e s s ap p r e c i a t i o n o f t h e l o c a l TX D O L W \  R I  O L I H  D V  D  U H D V R Q  fo r l o c a t i n g i n S a n L u i s Ob i s p o . 3. 4 . C o n t i n u e a n d i n c r e a s e p r o g r a m s t h a t a d d d i v e r s i t y , a t t r a c t d i f f e r e n t i n t e r e s t s , c a p i t a l i z e RQ  R X W G R R U  V S R U W L Q J  H Y H Q W V  D Q G  O R F D O  U H F U H D W L R Q D O  R S S R U W X Q L W L H V   D Q G  K L J K O L J K W  X Q L T X H O \  SL O c h a r a c t e r i s t i c s , s u c h a s t h e m a r a t h o n , S a v o r t h e C e n t r a l C o a s t , b i k e e v e n t s , f a m i l y - fr i e n d l y a c t i v i t i e s , a c t i v i t i e s f o r y o u n g p r o f e s s i o n a l s , a n d e t h n i c g r o u p - r e l a t e d a c t i v i t i e s to h e l p p r o m o t e S a n L u i s O b i s p o ’ s h e a l t h y , a c t i v e l i f e s t y l e . On g o i n g A d m i n R e s o u r c e s pr o g r a m m e d in 2 0 1 1 - 1 3 Fi n a n c i a l P l a n 7U D F N  D Q G  U H S R U W  ec o n o m i c p e r f o r m a n c e of C i t y - f u n d e d e v e n t s , in c l u d i n g r e t u r n o n in v e s t m e n t . Ex p a n d c u l t u r a l a n d re c r e a t i o n a l a c t i v i t i e s th a t c o n t r i b u t e t o t h e TX D O L W \  R I  O L I H  D Q G  V H U Y H  as a f o u n d a t i o n f o r ec o n o m i c d e v e l o p m e n t . De t e r m i n e t h e t y p e o f ev e n t s t h a t p r o v i d e JU H D W H U  E H Q H À W  W R  W K H  lo c a l e c o n o m y . 3. 5 . W o r k w i t h C o u n t y w i d e a r t s o r g a n i z a t i o n s t o i d e n t i f y e x i s t i n g a r t s p r o g r a m s t h a t r e s u l t LQ  W K H  J U H D W H V W  M R E  D Q G  H F R Q R P L F  G H Y H O R S P H Q W  E H Q H À W V  D Q G  G H Y H O R S D  V W U D W H J \  I R U  & L W \  su p p o r t o f s u c h p r o g r a m s . Lo n g A d m i n 2 0 1 5 - 2 0 1 7 Fi n a n c i a l P l a n De v e l o p m e n t o f a st r a t e g y i n F Y 2 0 1 6 - 1 7 . Ra i s e a w a r e n e s s o f th e v a l u e o f a r t s t o j o b cr e a t i o n a n d e c o n o m i c de v e l o p m e n t . 3. 6 . E x p l o r e o p p o r t u n i t i e s f o r m a r k e t i n g t h e C i t y a s a p l a c e t o d o b u s i n e s s v i a t h e a i r p o r t an d t r a i n d e p o t s . Me d i u m A d m i n 2 0 1 3 - 1 5 Fi n a n c i a l P l a n In c r e a s e d m a r k e t i n g of t h e C i t y ’ s E c o n o m i c De v e l o p m e n t P r o g r a m in k e y l o c a t i o n s . In c r e a s e a w a r e n e s s o f th e r e s o u r c e s a v a i l a b l e to b u s i n e s s e s b y t o u r i s t s , re s i d e n t s a n d b u s i n e s s tr a v e l e r s . LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H Attachment 1A B1-19 &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s O u t c o m e s  B U I L D O N E X I S T I N G E F F O R T S A N D S T R E N G T H E N R E G I O N A L P A R T N E R S H I P S Bu s i n e s s R e t e n t i o n 4. 1 . P u r s u e c o l l a b o r a t i v e e f f o r t s w i t h r e g i o n a l p a r t n e r s t o g r o w a n d r e t a i n p u b l i c a n d p r i v a t e se c t o r e m p l o y e e s i n t h e C i t y , i n c l u d i n g : a. P a r t n e r s h i p s f o r b u s i n e s s r e t e n t i o n a c t i v i t i e s . b. W e l c o m i n g b u s i n e s s e s t o t h e a r e a . c. B u i l d i n g o n t h e “ S L O O p e n f o r B u s i n e s s ” w e b s i t e ( w w w . o p e n f o r b u s i n e s i n s s l o . co m ) t o p r o v i d e a w e l c o m e m a t , b u s i n e s s s t a t i s t i c s a n d d a t a . d. D e v e l o p i n g a n o n g o i n g o u t r e a c h s t r a t e g y t h a t p r o a c t i v e l y s e e k s i n f o r m a t i o n o n ho w t h e C i t y c a n h e l p b u s i n e s s e s s t a y , t h r i v e a n d e x p a n d i n t h e C i t y . Lo n g A d m i n 2 0 1 5 - 2 0 1 7 Fi n a n c i a l P l a n 7U D F N  W K H  Q X P E H U  R I  bu s i n e s s e s r e l o c a t i n g an d e x p a n d i n g w i t h i n Ci t y l i m i t s . 7U D F N  F K D Q J H V  in w e b s i t e v i s i t s on w w w . o p e n f o r bu s i n e s s i n s l o . c o m . Ne w o p p o r t u n i t i e s an d p a r t n e r s h i p s t o ac h i e v e s t r a t e g i e s i n t h i s do c u m e n t . 4. 2 . W o r k w i t h r e g i o n a l p a r t n e r s s u c h a s t h e C h a m b e r o f C o m m e r c e a n d E V C t o b r i n g at t e n t i o n t o e x i s t i n g b u s i n e s s e s . Me d i u m A d m i n 2 0 1 3 - 2 0 1 5 Fi n a n c i a l P l a n 7U D F N  S D U W L F L S D W L R Q  wi t h r e g i o n a l p a r t n e r s in e f f o r t s t o p r o m o t e ex i s t i n g b u s i n e s s e s . Ne w o p p o r t u n i t i e s t o co l l a b o r a t e w i t h r e g i o n a l pa r t n e r s . In c r e a s e a w a r e n e s s by l o c a l e c o n o m i c de v e l o p m e n t pr o f e s s i o n a l s o f o n g o i n g bu s i n e s s n e e d s . (D U O \  L G H Q W L À F D W L R Q  R I  wo r k f o r c e n e e d s a n d bu s i n e s s e s a t r i s k o f mo v i n g o u t o f t h e a r e a o r sh u t t i n g d o w n . LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H Attachment 1A B1-20 &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s O u t c o m e s 4. 3 . C o n t i n u e t o l o o k f o r o p p o r t u n i t i e s t o e n h a n c e d a t a c o l l e c t i o n t h a t i s u s e f u l f o r a s s e s s i n g bu s i n e s s g r o w t h i n c l u d i n g : a. Co n t i n u e d s u p p o r t f o r t h e A n n u a l E c o n o m i c F o r e c a s t P r o j e c t . b. 7K U R X J K  S R O L F \  F K D Q J H V   H Q K D Q F H  G D W D  F R O O H F W L R Q  X V L Q J  W K H  E X V L Q H V V  O L F H Q V L Q J  pr o g r a m ( H d L ) i n o r d e r t o f a c i l i t a t e c o l l e c t i o n o f e m p l o y m e n t a n d o t h e r d a t a ab o u t l o c a l c o m p a n i e s . c. I d e n t i f y a l l b u s i n e s s e s w i t h t e n o r f e w e r e m p l o y e e s w i t h i n t h e C i t y . ‡ Co n d u c t a s u r v e y o f t h e s e b u s i n e s s o w n e r s ( i n c l u d i n g h o m e o c c u p a t i o n s ) t o de t e r m i n e w h a t s m a l l b u s i n e s s e s n e e d t o g r o w . ‡ De v e l o p a n a c t i o n p l a n t h a t h e l p s b u s i n e s s e s o f t h i s s i z e g r o w . On g o i n g Me d i u m Me d i u m Ad m i n , ) , 7 Re s o u r c e s pr o g r a m m e d in 2 0 1 1 - 1 3 Fi n a n c i a l P l a n 20 1 3 - 2 0 1 5 Fi n a n c i a l P l a n 20 1 3 - 2 0 1 5 Fi n a n c i a l P l a n Se e k C i t y C o u n c i l ap p r o v a l f o r p o l i c y ch a n g e s n e c e s s a r y to a l l o w e x p a n d e d da t a c o l l e c t i o n i n F Y 20 1 3 - 1 5 . Co m p l e t e a s s e s s m e n t of s m a l l b u s i n e s s e s in F Y 2 0 1 3 - 1 4 a n d us e i n f o r m a t i o n t o de v e l o p s t r a t e g i e s t o he l p s m a l l b u s i n e s s e s in F Y 2 0 1 4 - 1 5 . En h a n c e a w a r e n e s s an d u n d e r s t a n d i n g of r e g i o n a l e c o n o m i c tr e n d s . Be t t e r d a t a a b o u t l o c a l co m p a n i e s l e a d i n g to m o r e s u c c e s s f u l im p l e m e n t a t i o n o f st r a t e g i e s . Im p r o v e d a t a t r a c k i n g an d a n a l y s i s . Be t t e r u n d e r s t a n d i n g o f th e l o c a l , s m a l l b u s i n e s s ne e d s . An a c t i o n p l a n t o ad d r e s s s m a l l b u s i n e s s co n c e r n s a n d c a p i t a l i z e on o p p o r t u n i t i e s . 4. 4 . L o o k f o r o p p o r t u n i t i e s t o b u i l d o n p a r t n e r s h i p s t o f a c i l i t a t e d a t a c o l l e c t i o n , a n a l y s i s a n d st o r a g e . On g o i n g A d m i n 2 0 1 1 t h r o u g h -2 0 1 7 F i n a n c i a l Pl a n s Im p r o v e d a t a t r a c k i n g an d a n a l y s i s LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H Attachment 1A B1-21 &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s O u t c o m e s Bu s i n e s s A t t r a c t i o n 4. 5 . D e v e l o p a p l a n f o r b u s i n e s s a t t r a c t i o n t h a t b u i l d s o n o u r l o c a l e c o n o m i c a s s e t s , in c l u d i n g : a. %U R D G E D Q G   E R W K  W K H  W U D Q V S D F L À F  O L Q H V  D Q G  D F F H V V  Z L W K L Q  W K H  & L W \  V H H  D O V R  St r a t e g y 2 . 2 a n d 2 . 3 ) . b. O p p o r t u n i t i e s t h a t c a n b e d e v e l o p e d w i t h C a l P o l y a n d C u e s t a a l u m n i . c. O p p o r t u n i t i e s f o r s p e c i a l i z e d m a n u f a c t u r i n g i n t h e A i r p o r t A r e a . d. I m p r o v e o p p o r t u n i t i e s f o r r e a l e s t a t e b r o k e r s , b u s i n e s s o w n e r s a n d s t a r t u p s t o RE W D L Q  L Q I R U P D W L R Q  P R U H  T X L F N O \  D E R X W  W K H  V X L W D E L O L W \  R I  H [ L V W L Q J  V L W H V  R U  I X W X U H  de v e l o p m e n t s i t e s . e. 7D N H  H Y H U \  R S S R U W X Q L W \  W R  V X S S R U W  H Q K D Q F H G  D L U  D Q G  U D L O  V H U Y L F H  Lo n g A d m i n 2 0 1 5 - 2 0 1 7 Fi n a n c i a l P l a n Se e k C i t y C o u n c i l fu n d i n g a n d a p p r o v a l of a m a r k e t i n g p l a n fo r b u s i n e s s a t t r a c t i o n . In c r e a s e a w a r e n e s s b y em p l o y e r s w h o c r e a t e he a d o f h o u s e h o l d j o b s of t h e o p p o r t u n i t i e s t o re l o c a t e t h e i r b u s i n e s s t o Sa n L u i s O b i s p o . Bu s i n e s s S u p p o r t 4. 6 . &R Q W L Q X H  W R  S U R Y L G H  V X S S R U W  I R U  E X V L Q H V V H V  U H T X L U L Q J  D V V L V W D Q F H  Z L W K  & L W \  S U R F H V V H V   in f o r m a t i o n a n d / o r g u i d a n c e , i n c l u d i n g n e i g h b o r h o o d s e r v i n g a n d r e g i o n a l r e t a i l . On g o i n g A d m i n 2 0 1 1 t h r o u g h -2 0 1 7 F i n a n c i a l Pl a n s 7U D F N  F K D Q J H V  L Q  va c a n t c o m m e r c i a l sp a c e . Im p r o v e e x p e r i e n c e of a p p l i c a n t s w h e n pr o c e s s i n g a n DS S O L F D W L R Q  R U  U H T X H V W L Q J  in f o r m a t i o n f r o m t h e Ci t y . Im p r o v e c u s t o m e r sa t i s f a c t i o n w i t h C i t y pr o c e s s . Su p p o r t f o r D o w n t o w n LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H Attachment 1A B1-22 &L W \  R I  6 D Q  / X L V  2 E L V S R  ( F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J L F  3 O D Q  _          Ec o n o m i c D e v e l o p m e n t S t r a t e g y : (F R Q R P L F  ' H Y H O R S P H Q W  6 W U D W H J \  6 X P P D U \  0 D W U L [ Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s O u t c o m e s 4. 7 . C o n t i n u e t o s u p p o r t t h e d o w n t o w n a s a v i b r a n t d e s t i n a t i o n a n d r e s o u r c e f o r r e s i d e n t s an d v i s i t o r s . a. R e s e a r ch w a y s t o e n c o u r a g e r e s i d e n t - s e r v i n g b u s i n e s s e s w i t h o u t l i m i t i n g t h e ab i l i t y o f b u i l d i n g o w n e r s t o c h o o s e t e n a n t s . b. &R Q W L Q X H  W R  K H O S  I D F L O L W D W H  U H W D L O  D Q G  R I À F H  R S S R U W X Q L W L H V  W K D W  I X U W K H U  G H À Q H  6 D Q  Lu i s O b i s p o a s t h e h u b o f t h e C o u n t y f o r r e t a i l , j o b s , a n d s o c i a l a c t i v i t i e s . c. R e e s t a b l i s h a S h o p L o c a l e f f o r t b u i l d i n g o n t h e l e s s o n s l e a r n e d f r o m p a s t S h o p Lo c a l c a m p a i g n s . d. C o n t i n u e t o p r o v i d e s u p p o r t f o r k e y D o w n t o w n d e v e l o p m e n t . On g o i n g A d m i n 2 0 1 3 - 2 0 1 5 Fi n a n c i a l P l a n 7U D F N  F K D Q J H V  L Q  W K H  nu m b e r o f r e s i d e n t - se r v i n g b u s i n e s s e s i n Do w n t o w n . Co n t i n u e t o f o c u s o n a th r i v i n g d o w n t o w n a n d cu l t u r e a s t h e e c o n o m i c an d c u l t u r a l h u b cr i t i c a l t o a t t r a c t i n g a n d UH W D L Q L Q J  W D O H Q W    7 K L V  in c l u d e s w o r k i n g c l o s e l y wi t h t h e D o w n t o w n as s o c i a t i o n a n d o t h e r s wi t h i n t e r e s t s i n Do w n t o w n . LE G E N D Ti m e f r a m e s - Sh o r t  3 O D Q  D G R S W L R Q  W K U R X J K  - X Q H        Me d i u m  - X O \       W K U R X J K  - X Q H        Lo n g  - X O \       W K U R X J K  - X Q H      Ci t y D e p a r t m e n t A c r o n y m s - C D D  & R P P X Q L W \  ' H Y H O R S P H Q W   Ad m i n  $ G P L Q L V W U D W L R Q   PW  3 X E O L F  : R U N V  F / I T  ) L Q D Q F H  D Q G  , Q I R U P D W L R Q  7 H F K Q R O R J \   UT I L  8 W L O L W L H V   FI R E  ) L U H Attachment 1A B1-23 Ci t y o f S a n L u i s O b i s p o E c o n o m i c D e v e l o p m e n t S t r a t e g i c P l a n | 10 . 1 6 . 1 2 PB Ci t y o f S a n L u i s O b i s p o E c o n o m i c D e v e l o p m e n t S t r a t e g i c P l a n | 10 . 1 6 . 1 2 : Ec o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x 36 Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s Ou t c o m e s 1. B R E A K D O W N B A R R I E R S T O J O B C R E A T I O N Pr o c e s s i n g 1. 1 . Id e n t i f y o p p o r t u n i t i e s f o r p e r m i t s t r e a m l i n i n g w i t h t h e g o a l o f r e d u c i n g p e r m i t pr o c e s s i n g t i m e s , s e e k i n g o p p o r t u n i t i e s t o i n c r e a s e i n t e r n a l c o o r d i n a t i o n , a n d im p r o v i n g c r o s s d e p a r t m e n t f o c u s o n d e v e l o p m e n t r e v i e w . I n c o r p o r a t e c o n s i d e r a t i o n of : a. Im p r o v i n g c o m m u n i c a t i o n w i t h a p p l i c a n t s , i n c l u d i n g r e q u i r e m e n t s f o r c o m p l e t e ap p l i c a t i o n s . b. Ev a l u a t i n g p r o j e c t s a t t h e a d m i n i s t r a t i v e r e v i e w l e v e l w h e n a p p l i c a t i o n s m e e t Ci t y p o l i c i e s a n d d e s i g n g u i d e l i n e s . c. Cr e a t i n g s t a n d a r d c o n d i t i o n s o f a p p r o v a l a n d p r e l i m i n a r y e n v i r o n m e n t a l r e v i e w do c u m e n t s t o f a c i l i t a t e d e v e l o p m e n t o f k e y s i t e s . d. Ev a l u a t i n g c a p a c i t y a n d p o t e n t i a l e f f e c t i v e n e s s o f a p r o p o s e d p r o g r a m t o c r e a t e an d u p d a t e a p o r t f o l i o o f a v a i l a b l e p r o p e r t i e s r e a d y f o r d e v e l o p m e n t a s a n ad v a n c e d p l a n n i n g t o o l f o r p r o p e r t y o w n e r s , d e v e l o p e r s , a n d a r e a r e s i d e n t s . e. Ev a l u a t i n g e f f i c i e n c y o f e x i s t i n g e f f o r t s t o p r o v i d e s i t e s e l e c t i o n a s s i s t a n c e , bu s i n e s s l i a i s o n s e r v i c e s , p r e - a p p l i c a t i o n m e e t i n g s , q u i c k r e s p o n s e t e a m m e e t i n g an d f a s t - t r a c k p e r m i t t i n g a n d r e v i e w . f. Ev a l u a t i n g e f f e c t i v e n e s s o f r e p o r t i n g r e l a t i o n s h i p s , s t a f f a u t h o r i t y , a n d s t a f f i n g le v e l s . g. Co n s i d e r i n g p r o j e c t m a n a g e m e n t t r a i n i n g f o r l e a d s t a f f o n d e v e l o p m e n t ap p l i c a t i o n s . h. Al l o w i n g m o r e n o n r e s i d e n t i a l u s e s b y r i g h t i n b u s i n e s s p a r k s . i. Ev a l u a t i n g t h e C i t y ’ s e n v i r o n m e n t a l r e v i e w p r o c e s s f o r o p p o r t u n i t i e s t o m a k e th e p r o c e s s m o r e t r a n s p a r e n t a n d p r e d i c t a b l e f o r a p p l i c a n t s . j. De v e l o p i n g a m a s t e r c o n d i t i o n a l u s e p r o g r a m f o r s h o p p i n g c o m p l e x e s t o ex p e d i t e t h e n a t u r a l t u r n o v e r i n r e t a i l a n d o f f i c e b u i l d i n g s . On g o i n g CD D Re p r i o r i t i z e ex i s t i n g wo r k e f f o r t s (Cu r r e n t Fi n a n c i a l p l a n ) Tr a c k c h a n g e s i n pe r m i t p r o c e s s i n g ti m e s . Tr a c k t h e n u m b e r o f ap p l i c a t i o n s a p p r o v e d at t h e a d m i n i s t r a t i v e le v e l . Po t e n t i a l l y se e k C i t y Co u n c i l a p p r o v a l fo r p o l i c y c h a n g e s id e n t i f i e d b y t h e st r e a m l i n i n g e f f o r t i n FY 2 0 13 - 1 4 16 - 1 7 . Im p r o v e g e n e r a l bu s i n e s s c l i m a t e a n d at t i t u d e t o w a r d i n d u s t r y co n s i s t e n t w i t h C i t y go a l s . Es t a b l i s h n e w pr o c e d u r e s o r r e v i s e cu r r e n t p r o c e d u r e s a s ap p r o p r i a t e t h r o u g h im p l e m e n t a t i o n o f t h i s st r a t e g y . Mi n i m i z e i n c o m p l e t e ap p l i c a t i o n s a n d a v o i d un n e c e s s a r y d e l a y s . In c r e a s e p u b l i c aw a r e n e s s o f p l a n n i n g an d e n v i r o n m e n t a l is s u e s . In c r e a s e p r o d u c t i v i t y th r o u g h n e w s y s t e m s an d a p p l i c a t i o n s . LE G E N D Ti m e f r a m e s - Sh o r t : 20 1 5 R e v i s i o n Pl a n a d o p t i o n t h r o u g h J u n e 2 0 13 16 ; Me d i u m : J u l y 2 0 13 16 t h r o u g h J u n e 2 0 15 17 ; Lo n g : J u l y 2 0 15 17 t h r o u g h J u n e 2 0 17 19 Ci t y D e p a r t m e n t A c r o n y m s - C D D : C o m m u n i t y D e v e l o p m e n t , Ad m i n : A d m i n i s t r a t i o n , PW : P u b l i c W o r k s , F / I T : F i n a n c e a n d I n f o r m a t i o n T e c h n o l o g y , UT I L : U t i l i t i e s , FI R E : F i r e Ec o n o m i c D e v e l o p m e n t S t r a t e g y Attachment 1B B1-24 Ci t y o f S a n L u i s O b i s p o E c o n o m i c D e v e l o p m e n t S t r a t e g i c P l a n | 10 . 1 6 . 1 2 : Ec o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x 37 Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s Ou t c o m e s 1. 2 . Co n t i n u e t o b u i l d o n e x i s t i n g e f f o r t s t h a t o f f e r s i t e s e l e c t i o n a s s i s t a n c e , b u s i n e s s l i a i s o n se r v i c e s , p r e - a p p l i c a t i o n m e e t i n g s , q u i c k r e s p o n s e t e a m m e e t i n g s , a n d f a s t - t r a c k pe r m i t t i n g a n d r e v i e w . On g o i n g Ad m i n , CD D Re p r i o r i t i z e ex i s t i n g wo r k e f f o r t s (Cu r r e n t Fi n a n c i a l p l a n ) Tr a c k e f f o r t s o f st a f f t o p r o v i d e s i t e se l e c t i o n , b u s i n e s s li a i s o n s e r v i c e s , p r e - ap p l i c a t i o n m e e t i n g s , qu i c k r e s p o n s e te a m m e e t i n g s a n d fa s t - t r a c k p e r m i t t i n g to p r o v i d e d a t a up o n w h i c h t o as s e s s p e r f o r m a n c e im p r o v e m e n t s . Ov e r a l l i m p r o v e m e n t o f Ci t y p e r m i t t i n g p r o c e s s . Do c u m e n t a t i o n i n Fi n a n c i a l P l a n u p d a t e s . In f r a s t r u c t u r e & F e e s 1. 3 . An a l y z e i n f r a s t r u c t u r e p l a n s t o e n s u r e t h e y a r e “ r i g h t - s i z e d ” f o r t h e c o m m u n i t y a n d re a s o n a b l e . R e d u c e t h e c o s t o f t h e s e f a c i l i t i e s , w h e r e p o s s i b l e , c o n s i s t e n t w i t h G e n e r a l Pl a n L a n d U s e E l e m e n t P o l i c y 1 . 1 3 . a. Th e a n a l y s i s s h o u l d i n c l u d e r e v i e w i n g C i t y e n g i n e e r i n g s t a n d a r d s , tr a n s p o r t a t i o n p l a n s , i n s t a l l a t i o n t i m i n g , c o m m u n i t y e x p e c t a t i o n s , a n d o t h e r c o s t dr i v e r s t o i d e n t i f y o p p o r t u n i t i e s t o r e d u c e t h e b a r r i e r s t o n e w d e v e l o p m e n t w h i l e no t n e g a t i v e l y i m p a c t i n g s a f e t y , a c c e s s , o r l o n g - t e r m C i t y m a i n t e n a n c e c o s t s . Th i s e v a l u a t i o n s h o u l d i n c l u d e i m p l e m e n t a t i o n o f l o w i m p a c t d e v e l o p m e n t (L I D ) s t a n d a r d s , w h i c h c o u l d l o w e r c o n s t r u c t i o n a n d m a i n t e n a n c e c o s t s . Me d i u m Ad m i n , PW , F / IT , C D D , Ut i l 20 1 3 - 2 0 1 5 20 1 5 - 2 0 1 7 Fi n a n c i a l P l a n Me a s u r e i n c r e a s e d in v e s t m e n t in b a c k b o n e in f r a s t r u c t u r e , su c h a s r o a d w a y im p r o v e m e n t s , i n t h e ex p a n s i o n a r e a s . 1 Me a s u r e i n c r e a s e i n ne t n e w s q u a r e f e e t o f co m m e r c i a l s p a c e i n th e e x p a n s i o n a r e a s . In f r a s t r u c t u r e re q u i r e m e n t s t h a t ar e r i g h t - s i z e d a n d pr o d u c e h i g h q u a l i t y in f r a s t r u c t u r e f a c i l i t i e s i n th e C i t y . No t e 1 : T h e e x p a n s i o n a r e a s i n c l u d e t h e M a r g a r i t a A r e a S p e c i f i c P l a n ( M A S P ) , O r c u t t A r e a S p e c i f i c P l a n ( O A S P ) , a n d A i r p o r t A r e a S p e c i f i c P l a n ( A A S P ) a r e a s . LE G E N D Ti m e f r a m e s - Sh o r t : 20 1 5 R e v i s i o n Pl a n a d o p t i o n t h r o u g h J u n e 2 0 13 16 ; Me d i u m : J u l y 2 0 13 16 t h r o u g h J u n e 2 0 15 17 ; Lo n g : J u l y 2 0 15 17 t h r o u g h J u n e 2 0 17 19 Ci t y D e p a r t m e n t A c r o n y m s - C D D : C o m m u n i t y D e v e l o p m e n t , Ad m i n : A d m i n i s t r a t i o n , PW : P u b l i c W o r k s , F / I T : F i n a n c e a n d I n f o r m a t i o n T e c h n o l o g y , UT I L : U t i l i t i e s , FI R E : F i r e Ec o n o m i c D e v e l o p m e n t S t r a t e g y Attachment 1B B1-25 Ci t y o f S a n L u i s O b i s p o E c o n o m i c D e v e l o p m e n t S t r a t e g i c P l a n | 10 . 1 6 . 1 2 Ci t y o f S a n L u i s O b i s p o E c o n o m i c D e v e l o p m e n t S t r a t e g i c P l a n | 10 . 1 6 . 1 2 : Ec o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x 3837 Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s Ou t c o m e s 1. 4 . En s u r e t h a t t h e f a i r - s h a r e s t r u c t u r e i n c l u d e s a p p r o p r i a t e p e r c e n t a g e s f o r e a c h p a r t y be a r i n g a p o r t i o n o f t h e i n f r a s t r u c t u r e c o s t s . N e w d e v e l o p m e n t s h a l l b e r e s p o n s i b l e fo r C i t y i n f r a s t r u c t u r e c o s t s o n l y t o t h e e x t e n t t h e r e i s a n e x u s b e t w e e n t h e c o s t s a n d pr o j e c t i m p a c t s . a. Ut i l i z e a c o n s u l t a n t t o l e a d a s e r i e s o f s t u d y s e s s i o n s w i t h t h e C i t y C o u n c i l o n t h e Ci t y ’ s i m p a c t f e e s t r u c t u r e g u i d e d b y e x i s t i n g p o l i c i e s a n d o p t i o n s f o r t h e C i t y t o co n s i d e r r e l a t e d t o h o w i m p a c t f e e s a r e d e t e r m i n e d , c a l c u l a t e d , a n d a p p l i e d . Sh o r t Co m p l e t e Ad m i n , PW , F / IT , C D D , Ut i l Re s o u r c e s pr o g r a m m e d in c u r r e n t 20 1 1 - 1 3 Fi n a n c i a l P l a n De v e l o p a n R F P a n d hi r e c o n s u l t a n t t o co m p l e t e t h e s t u d y se s s i o n s w i t h i n f i s c a l ye a r 2 0 1 2 - 1 3 . Me a s u r e i n c r e a s e d in v e s t m e n t in b a c k b o n e in f r a s t r u c t u r e , su c h a s r o a d w a y im p r o v e m e n t s , i n t h e ex p a n s i o n a r e a s . Me a s u r e i n c r e a s e i n ne t n e w s q u a r e f e e t o f co m m e r c i a l s p a c e i n th e e x p a n s i o n a r e a s . En h a n c e a w a r e n e s s an d u n d e r s t a n d i n g o f ex i s t i n g i n f r a s t r u c t u r e fi n a n c i n g t o o l s t o mi t i g a t e t h e c o s t s of i n f r a s t r u c t u r e im p r o v e m e n t s . Pr o d u c e b e t t e r co m m u n i t y - w i d e un d e r s t a n d i n g a b o u t in f r a s t r u c t u r e n e e d s , an d a l l o c a t i o n o f c o s t s t o pr o d u c e s o l u t i o n s t o t h e im p a c t s o f i n f r a s t r u c t u r e co s t s o n j o b c r e a t o r s . LE G E N D Ti m e f r a m e s - Sh o r t : 20 1 5 R e v i s i o n Pl a n a d o p t i o n t h r o u g h J u n e 2 0 13 16 ; Me d i u m : J u l y 2 0 13 16 t h r o u g h J u n e 2 0 15 17 ; Lo n g : J u l y 2 0 15 17 t h r o u g h J u n e 2 0 17 19 Ci t y D e p a r t m e n t A c r o n y m s - C D D : C o m m u n i t y D e v e l o p m e n t , Ad m i n : A d m i n i s t r a t i o n , PW : P u b l i c W o r k s , F / I T : F i n a n c e a n d I n f o r m a t i o n T e c h n o l o g y , UT I L : U t i l i t i e s , FI R E : F i r e Ec o n o m i c D e v e l o p m e n t S t r a t e g y Attachment 1B B1-26 : Ec o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x 39 Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s Ou t c o m e s 1. 5 . In c e n t i v i z e t h e c r e a t i o n o f h e a d - o f - h o u s e h o l d j o b s t h r o u g h u s e o f t h e f o l l o w i n g t o o l s : a. Co m p l e t e a n i n f r a s t r u c t u r e f i n a n c i n g a s s e s s m e n t t o e s t a b l i s h p r i o r i t i e s f o r C i t y in v e s t m e n t i n i n f r a s t r u c t u r e e x p a n s i o n . E s t a b l i s h a n d f u n d a n i n f r a s t r u c t u r e in v e s t m e n t f u n d t h a t w i l l i n v e s t i n p r i o r i t y p r o j e c t s t h a t e n h a n c e t h e q u a l i t y o f li f e a n d e c o n o m i c d e v e l o p m e n t . b. Ex p l o r e f i n a n c i n g s t r a t e g i e s f o r i n f r a s t r u c t u r e t h a t a d d r e s s t i m i n g a n d / or t h e c o s t b u r d e n o f i n f r a s t r u c t u r e , i n c l u d i n g d e v e l o p m e n t a g r e e m e n t s , re i m b u r s e m e n t a g r e e m e n t s , i n f r a s t r u c t u r e f i n a n c i n g d i s t r i c t s , b u s i n e s s im p r o v e m e n t d i s t r i c t s , t h e p r o p e r t y - b a s e d f i n a n c i n g m e c h a n i s m s i d e n t i f i e d i n th e C i t y ’ s s p e c i f i c p l a n s , a n d t h e C i t y ’ s e x i s t i n g p r o g r a m f o r f i n a n c i n g f e e s . c. Ev a l u a t e e x i s t i n g i n f r a s t r u c t u r e i m p a c t f e e s a p p l i e d i n t h e C i t y a n d d e t e r m i n e i f Ci t y p o l i c y s u p p o r t s i n c r e a s e d c o s t s h a r i n g f o r p r o j e c t s t h a t p r o v i d e C i t y - w i d e be n e f i t s . W h e r e a p p r o p r i a t e , c o n d u c t a n e c o n o m i c b e n e f i t a n a l y s i s a s p a r t o f de v e l o p m e n t r e v i e w t o i d e n t i f y p o t e n t i a l e c o n o m i c b e n e f i t s . d. Wh e r e a p p r o p r i a t e , p a r t i c i p a t e i n t h e f i n a n c i n g o f e n v i r o n m e n t a l i m p a c t r e v i e w s an d t h e d e v e l o p m e n t o f s p e c i f i c p l a n s . e. Id e n t i f y o n e o r m o r e s t r a t e g i c i n f r a s t r u c t u r e p r o j e c t s t h a t t h e C i t y c o u l d i n v e s t in t o b e n e f i t a w i d e v a r i e t y o f r e s i d e n t s , b u s i n e s s e s , e m p l o y e e s a n d p r o p e r t y ow n e r s b y p r o v i d i n g a s i g n i f i c a n t r e t u r n o n i n v e s t m e n t t o t h e C i t y i n t h e f o r m of i n c r e a s e d e c o n o m i c a c t i v i t y , b u s i n e s s r e t e n t i o n a n d e x p a n s i o n , a n d h e a d o f ho u s e h o l d j o b c r e a t i o n . Sh o r t Sh o r t On g o i n g Me d i u m On g o i n g Me d i u m Ad m i n , PW , F / IT , C D D , Ut i l Re s o u r c e s pr o g r a m m e d in cu r r e n t 20 1 1 - 2 0 1 3 20 1 5 - 1 7 Fi n a n c i a l P l a n 20 1 3 - 2 0 1 5 Fi n a n c i a l P l a n De v e l o p a n R F P an d h i r e c o n s u l t a n t to c o m p l e t e t h e in f r a s t r u c t u r e as s e s s m e n t w i t h i n fi s c a l y e a r 2 0 1 2 - 1 3 . Re p o r t t o C i t y C o u n c i l th e r e c o m m e n d a t i o n s ma d e i n t h e in f r a s t r u c t u r e fi n a n c i n g a n a l y s i s i n FY 2 0 1 3 - 2 0 1 4 . Tr a c k h e a d - o f - ho u s e h o l d j o b cr e a t i o n . En h a n c e a w a r e n e s s an d u n d e r s t a n d i n g o f ex i s t i n g i n f r a s t r u c t u r e fi n a n c i n g t o o l s t o mi t i g a t e t h e c o s t s of i n f r a s t r u c t u r e im p r o v e m e n t s . P r o d u c e b e t t e r co m m u n i t y - w i d e un d e r s t a n d i n g a b o u t in f r a s t r u c t u r e n e e d s , an d a l l o c a t i o n o f c o s t s t o pr o d u c e s o l u t i o n s t o t h e im p a c t s o f i n f r a s t r u c t u r e co s t s o n j o b c r e a t o r s . 1. 6 . Mo n i t o r c h a n g e s i n S t a t e i n f r a s t r u c t u r e f i n a n c e l a w t h a t i n c r e a s e f i n a n c i n g o p t i o n s a s a w a y t o f u n d n e w i n v e s t m e n t s i n i n f r a s t r u c t u r e ( n e w b i l l s a r e b e i n g i n t r o d u c e d i n re s p o n s e t o t h e e l i m i n a t i o n o f r e d e v e l o p m e n t a g e n c i e s ) . On g o i n g Ad m i n , F/ I T Re s o u r c e s pr o g r a m m e d in c u r r e n t Fi n a n c i a l P l a n Re p o r t a n n u a l l y to C i t y C o u n c i l o n ch a n g e s i n S t a t e l a w an d n e w f i n a n c i n g op p o r t u n i t i e s f o r t h e Ci t y . En h a n c e a w a r e n e s s a n d un d e r s t a n d i n g o f n e w in f r a s t r u c t u r e f i n a n c i n g to o l s a p p r o p r i a t e f o r th e C i t y a n d / o r s p e c i f i c pr o j e c t s . Ta r g e t o p p o r t u n i t i e s t h a t ca n s t i m u l a t e h e a d - o f - ho u s e h o l d j o b g r o w t h an d / o r s a v e t h e C i t y mo n e y t h r o u g h m o r e fa v o r a b l e t e r m s . LE G E N D Ti m e f r a m e s - Sh o r t : 20 1 5 R e v i s i o n Pl a n a d o p t i o n t h r o u g h J u n e 2 0 13 16 ; Me d i u m : J u l y 2 0 13 16 t h r o u g h J u n e 2 0 15 17 ; Lo n g : J u l y 2 0 15 17 t h r o u g h J u n e 2 0 17 19 Ci t y D e p a r t m e n t A c r o n y m s - C D D : C o m m u n i t y D e v e l o p m e n t , Ad m i n : A d m i n i s t r a t i o n , PW : P u b l i c W o r k s , F / I T : F i n a n c e a n d I n f o r m a t i o n T e c h n o l o g y , UT I L : U t i l i t i e s , FI R E : F i r e Ec o n o m i c D e v e l o p m e n t S t r a t e g y Attachment 1B B1-27 Ci t y o f S a n L u i s O b i s p o E c o n o m i c D e v e l o p m e n t S t r a t e g i c P l a n | 10 . 1 6 . 1 2 : Ec o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x 4039 Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s Ou t c o m e s 1. 7 . Se e k g r a n t f u n d i n g f o r t r a n s p o r t a t i o n f a c i l i t i e s t h a t p o s i t i o n a r e a s f o r d e v e l o p m e n t a n d ha v e t h e p o t e n t i a l t o r e d u c e d e v e l o p m e n t i m p a c t f e e s . On g o i n g PW Re s o u r c e s pr o g r a m m e d in 20 1 1 - 2 0 1 3 cu r r e n t Fi n a n c i a l P l a n Le v e r a g e g r a n t f u n d i n g to e n c o u r a g e p r i v a t e in v e s t m e n t . Ta r g e t o p p o r t u n i t i e s t h a t ca n s t i m u l a t e h e a d - o f - ho u s e h o l d j o b g r o w t h . In c r e a s e c o o r d i n a t i o n wi t h r e g i o n a l tr a n s p o r t a t i o n a g e n c i e s on s u b m i t t a l o f g r a n t ap p l i c a t i o n s o r f u n d i n g re q u e s t s . LE G E N D Ti m e f r a m e s - Sh o r t : 20 1 5 R e v i s i o n Pl a n a d o p t i o n t h r o u g h J u n e 2 0 13 16 ; Me d i u m : J u l y 2 0 13 16 t h r o u g h J u n e 2 0 15 17 ; Lo n g : J u l y 2 0 15 17 t h r o u g h J u n e 2 0 17 19 Ci t y D e p a r t m e n t A c r o n y m s - C D D : C o m m u n i t y D e v e l o p m e n t , Ad m i n : A d m i n i s t r a t i o n , PW : P u b l i c W o r k s , F / I T : F i n a n c e a n d I n f o r m a t i o n T e c h n o l o g y , UT I L : U t i l i t i e s , FI R E : F i r e Ec o n o m i c D e v e l o p m e n t S t r a t e g y Attachment 1B B1-28 Ci t y o f S a n L u i s O b i s p o E c o n o m i c D e v e l o p m e n t S t r a t e g i c P l a n | 10 . 1 6 . 1 2 : Ec o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x 41 Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s Ou t c o m e s Ke y S i t e s 1. 8 . Pr o v i d e o n l i n e t o o l s f o r t h o s e l o o k i n g t o l o c a t e o r d e v e l o p i n t h e C i t y . a. Pr e p a r e a n d u p d a t e a p o r t f o l i o o f p r o p e r t i e s c u r r e n t l y u n d e r d e v e l o p m e n t . b. Pr e p a r e a n d u p d a t e a p o r t f o l i o o f ‘ a v a i l a b l e p r o p e r t i e s ’ r e a d y f o r d e v e l o p m e n t in a c c o r d a n c e w i t h t h e f i n d i n g s o f t h e s t r e a m l i n i n g o u t c o m e s e n u m e r a t e d in S t r a t e g y 1 . 1 . T h i s a d v a n c e d p l a n n i n g t o o l w o u l d i n c l u d e i n f o r m a t i o n f o r co m m e r c i a l b r o k e r s , b u s i n e s s e s , a n d d e v e l o p e r s t h a t i n c l u d e s t h e t y p e a n d s c o p e of d e v e l o p m e n t s u i t a b l e f o r t h e s i t e ( s ) , z o n i n g , a v a i l a b l e i n f r a s t r u c t u r e , a n d ( i n so m e c a s e s ) e n t i t l e m e n t s i n p l a c e . W h e r e p o s s i b l e , u s e t h e p o r t f o l i o s t o d e v e l o p st a n d a r d c o n d i t i o n s o f a p p r o v a l a n d d e s i g n g u i d e l i n e s f o r k e y s i t e s t o s t r e a m l i n e de v e l o p m e n t w h e n p r o p o s e d . Co m p l e t e (o n g o i n g up d a t e s ) Me d i u m (t o p r e p a r e po r t f o l i o ) On g o i n g (p o r t f o l i o up d a t e s ) Ad m i n , CD D 20 1 3 - 2 0 1 5 20 1 5 - 2 0 1 7 Fi n a n c i a l P l a n Pr o d u c e a p o r t f o l i o o f at l e a s t 1 0 c o m m e r c i a l pr o p e r t i e s b y t h e e n d of 2 0 1 3 a n d d i s t r i b u t e at t h e p u b l i c c o u n t e r an d t h r o u g h v a r i o u s we b s i t e p o r t a l s . Pr o v i d e a c c e s s t o th e p o r t f o l i o o n t h e Ci t y / S L O O p e n F o r Bu s i n e s s w e b s i t e s b y th e e n d o f 2 0 1 3 . Pr o d u c e s e m i - a n n u a l up d a t e s o f t h e po r t f o l i o a s e v i d e n c e d in p r o g r a m u p d a t e s to C o u n c i l w i t h t h e bu d g e t . In c r e a s e t h e p o r t f o l i o si z e a n d s c o p e o v e r ti m e b y a t l e a s t o n e pr o p e r t y p e r y e a r . Im p r o v e a c c e s s t o in f o r m a t i o n t h a t fa c i l i t a t e s c o m m e r c i a l de v e l o p m e n t . LE G E N D Ti m e f r a m e s - Sh o r t : 20 1 5 R e v i s i o n Pl a n a d o p t i o n t h r o u g h J u n e 2 0 13 16 ; Me d i u m : J u l y 2 0 13 16 t h r o u g h J u n e 2 0 15 17 ; Lo n g : J u l y 2 0 15 17 t h r o u g h J u n e 2 0 17 19 Ci t y D e p a r t m e n t A c r o n y m s - C D D : C o m m u n i t y D e v e l o p m e n t , Ad m i n : A d m i n i s t r a t i o n , PW : P u b l i c W o r k s , F / I T : F i n a n c e a n d I n f o r m a t i o n T e c h n o l o g y , UT I L : U t i l i t i e s , FI R E : F i r e Ec o n o m i c D e v e l o p m e n t S t r a t e g y Attachment 1B B1-29 Ci t y o f S a n L u i s O b i s p o E c o n o m i c D e v e l o p m e n t S t r a t e g i c P l a n | 10 . 1 6 . 1 2 Ci t y o f S a n L u i s O b i s p o E c o n o m i c D e v e l o p m e n t S t r a t e g i c P l a n | 10 . 1 6 . 1 2 : Ec o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x 4241 Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s Ou t c o m e s 1. 9 . Ev a l u a t e t h e s u p p l y o f l a n d a n d s p a c e f o r r e s i d e n t i a l a n d n o n r e s i d e n t i a l d e v e l o p m e n t (i . e . , g e n e r a l t y p e , s q u a r e f o o t a g e , a c c e s s t o a m e n i t i e s , t r a n s p o r t a t i o n a c c e s s , en v i r o n m e n t a l c o n s t r a i n t s , e t c . ) i n t h e e x p a n s i o n a r e a s o f t h e C i t y a n d p r i o r i t i z e a r e a s wi t h t h e g r e a t e s t p o t e n t i a l f o r n e a r t e r m d e v e l o p m e n t t h a t s u p p o r t s n e w h e a d - o f - ho u s e h o l d j o b s . Me d i u m On g o i n g Ad m i n , PW , F / I T , CD D 20 1 3 - 2 0 1 5 20 1 5 - 2 0 17 Fi n a n c i a l P l a n Me a s u r e i n c r e a s e d in v e s t m e n t in b a c k b o n e in f r a s t r u c t u r e , su c h a s r o a d w a y im p r o v e m e n t s , i n t h e ex p a n s i o n a r e a s . Me a s u r e i n c r e a s e i n ne t n e w s q u a r e f e e t o f co m m e r c i a l s p a c e i n th e e x p a n s i o n a r e a s . Pr o v i d e c l e a r p r i o r i t i e s fo r i n f r a s t r u c t u r e ex p a n s i o n t h a t h e l p t o cr e a t e h e a d - o f - h o u s e h o l d jo b s . 2. A C T I V E L Y S U P P O R T K N O W L E D G E & I N N O V A T I O N En t r e p r e n e u r s h i p 2. 1 . Co n t i n u e t o w o r k w i t h C a l P o l y , C u e s t a , t h e C h a m b e r o f C o m m e r c e , t h e b u s i n e s s co m m u n i t y , a n d t h e E V C t o d e f i n e , d e v e l o p , a n d p r o m o t e a n e n v i r o n m e n t s u p p o r t i v e of e n t r e p r e n e u r s a n d s t a r t - u p b u s i n e s s e s . T h i s m a y i n c l u d e f a c i l i t a t i n g t h e c r e a t i o n o f : a. A b u s i n e s s i n c u b a t o r ( o f f i c e , l i g h t m a n u f a c t u r i n g , a g t e c h , l a b o r a t o r y , s t o r a g e & wa r e h o u s e ) t o a s s i s t s t a r t - u p s a n d / o r s p i n - o f f s f r o m C a l P o l y . C o n s i d e r b u s i n e s s li c e n s e t a x e x e m p t i o n s f o r b u s i n e s s e s l o c a t e d i n i n c u b a t o r s p a c e s . b. An i n n o v a t i o n m a r k e t p l a c e t h a t s e r v e s a s a f o r u m f o r s h o w c a s i n g i n n o v a t i o n an d l o c a l c o m p a n i e s a n d a s a p l a c e f o r i d e a e x c h a n g e f o r l o c a l i n d u s t r i e s i n co n j u n c t i o n w i t h e x i s t i n g e f f o r t s s u c h a s C e n t r a l C o a s t S o f t w a r e & T e c h n o l o g y As s o c i a t i o n ( S O F T E C ) a n d C a l P o l y C e n t e r f o r I n n o v a t i o n a n d E n t r e p r e n e u r s h i p (C I E ) . c. A c o - l o c a t i o n w o r k s p a c e t o f o s t e r i d e a e x c h a n g e a n d s u p p o r t t h e g r o w t h o f in n o v a t i v e b u s i n e s s e s . d. Su p p o r t f o r s m a l l b u s i n e s s o w n e r s s e e k i n g t o g r o w t h e i r b u s i n e s s e s . Sh o r t - On g o i n g Ad m i n Re s o u r c e s pr o g r a m m e d in c u r r e n t 20 1 1 - 1 3 Fi n a n c i a l P l a n to s u p p o r t en t r e p r e n e u r s an d s t a r t - u p s . Ad d i t i o n a l re s o u r c e s – 2 0 1 3 - 1 5 Fi n a n c i a l P l a n Tr a c k a n d r e p o r t o n ef f o r t s t o s u p p o r t en t r e p r e n e u r s h i p . Sh o w i n c r e a s e d su p p o r t y e a r o v e r ye a r . A m o r e r o b u s t v e r t i c a l va l u e c h a i n t h a t s u p p o r t s st a r t - u p s , e n t r e p r e n e u r s , an d t e c h n o l o g y - r e l a t e d fi r m s . LE G E N D Ti m e f r a m e s - Sh o r t : 20 1 5 R e v i s i o n Pl a n a d o p t i o n t h r o u g h J u n e 2 0 13 16 ; Me d i u m : J u l y 2 0 13 16 t h r o u g h J u n e 2 0 15 17 ; Lo n g : J u l y 2 0 15 17 t h r o u g h J u n e 2 0 17 19 Ci t y D e p a r t m e n t A c r o n y m s - C D D : C o m m u n i t y D e v e l o p m e n t , Ad m i n : A d m i n i s t r a t i o n , PW : P u b l i c W o r k s , F / I T : F i n a n c e a n d I n f o r m a t i o n T e c h n o l o g y , UT I L : U t i l i t i e s , FI R E : F i r e Ec o n o m i c D e v e l o p m e n t S t r a t e g y Attachment 1B B1-30 Ci t y o f S a n L u i s O b i s p o E c o n o m i c D e v e l o p m e n t S t r a t e g i c P l a n | 10 . 1 6 . 1 2 : Ec o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x 43 Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s Ou t c o m e s Ac c e s s t o B r o a d b a n d 2. 2 . Co n v e n e a c r o s s - d e p a r t m e n t t e a m a t t h e C i t y , w i t h i n p u t f r o m l o c a l i n d u s t r y e x p e r t s , t o fa c i l i t a t e e x p a n s i o n o f b r o a d b a n d i n f r a s t r u c t u r e , i n c l u d i n g : a. A s y s t e m f o r p u b l i c - p r i v a t e p a r t n e r s h i p s . b. Ex p l o r a t i o n o f o p p o r t u n i t i e s w i t h t h e C o r p o r a t i o n f o r E d u c a t i o n N e t w o r k In i t i a t i v e s i n C a l i f o r n i a ( C E N I C ) , t h e C o u n t y , a n d C a l P o l y . c. Ad o p t i o n o f a p o l i c y t h a t r e q u i r e s i n s t a l l a t i o n o f v a c a n t c o n d u i t w h e n t r e n c h i n g oc c u r s i n t h e p u b l i c r i g h t - o f - w a y f o r u n r e l a t e d w o r k . d. Ex p e d i t e d p e r m i t t i n g o f n e w i n s t a l l a t i o n s . e. Ad o p t i o n o f a p o l i c y t h a t g u i d e s C i t y d e c i s i o n s r e g a r d i n g u s e o f e x i s t i n g f i b e r op t i c i n f r a s t r u c t u r e , i n c l u d i n g v a c a n t c o n d u i t . Me d i u m Ad m i n , F/ I T An i n t e r n a l te a m h a s b e e n fo r m e d b a s e d on p r e v i o u s wo r k . Ad d i t i o n a l re s o u r c e s w i l l be r e q u e s t e d , if n e e d e d . Tr a c k p e r m i t pr o c e s s i n g t i m e s fo r b r o a d b a n d in f r a s t r u c t u r e in s t a l l a t i o n s a n d sh o w i m p r o v e m e n t i n pr o c e s s i n g t i m e l i n e s . Ex p a n s i o n o f b r o a d b a n d in f r a s t r u c t u r e . Ci t y C o u n c i l a d o p t i o n of c l e a r a n d r e a s o n a b l e pr o c e s s e s f o r p u b l i c - pr i v a t e p a r t n e r s h i p s fa c i l i t a t i n g e x p a n s i o n of b r o a d b a n d in f r a s t r u c t u r e . 2. 3 . In p a r t n e r s h i p w i t h C o u n t y w i d e e c o n o m i c d e v e l o p m e n t o r g a n i z a t i o n s , e x p l o r e t h e co n c e p t o f a r e g i o n a l t e c h n o l o g y m a s t e r p l a n t o l i n k t h e c r o s s - P a c i f i c l a n d i n g s i t e s an d l o c a l j u r i s d i c t i o n s . T h i s w i l l i n c l u d e r e s e a r c h i n g p o t e n t i a l b u s i n e s s o p p o r t u n i t i e s de r i v e d f r o m t h e c a b l e l a n d i n g s t h a t c o n n e c t t h e C e n t r a l C o a s t w i t h A s i a , C e n t r a l Am e r i c a , S o u t h A m e r i c a , a n d N e w Z e a l a n d . I f d e e m e d v a l u a b l e , s u p p o r t p u r s u i t o f me t h o d s t o c a p i t a l i z e o n t h e c a b l e c o n n e c t i o n s . Lo n g Sh o r t Ad m i n 20 1 5 - 2 0 1 7 Fi n a n c i a l P l a n Pr o p o s e p a r t n e r s h i p s wi t h e c o n o m i c de v e l o p m e n t or g a n i z a t i o n s f o r re g i o n a l b r o a d b a n d pl a n n i n g a n d r e s e a r c h in F Y 2 0 1 5 - 1 6 . Ra i s e a w a r e n e s s an d g e t C o u n t y w i d e pa r t i c i p a t i o n i n e f f o r t s t o un d e r s t a n d a n d p r o m o t e th e v a l u e o f p a c i f i c c a b l e la n d i n g s i n S L O C o u n t y . In c r e a s e t h e p r o f i l e o f t h e Ci t y o f S a n L u i s O b i s p o bu s i n e s s e s b y p r o m o t i n g br o a d b a n d i n t h e r e g i o n . LE G E N D Ti m e f r a m e s - Sh o r t : 20 1 5 R e v i s i o n Pl a n a d o p t i o n t h r o u g h J u n e 2 0 13 16 ; Me d i u m : J u l y 2 0 13 16 t h r o u g h J u n e 2 0 15 17 ; Lo n g : J u l y 2 0 15 17 t h r o u g h J u n e 2 0 17 19 Ci t y D e p a r t m e n t A c r o n y m s - C D D : C o m m u n i t y D e v e l o p m e n t , Ad m i n : A d m i n i s t r a t i o n , PW : P u b l i c W o r k s , F / I T : F i n a n c e a n d I n f o r m a t i o n T e c h n o l o g y , UT I L : U t i l i t i e s , FI R E : F i r e Ec o n o m i c D e v e l o p m e n t S t r a t e g y Attachment 1B B1-31 Ci t y o f S a n L u i s O b i s p o E c o n o m i c D e v e l o p m e n t S t r a t e g i c P l a n | 10 . 1 6 . 1 2 Ci t y o f S a n L u i s O b i s p o E c o n o m i c D e v e l o p m e n t S t r a t e g i c P l a n | 10 . 1 6 . 1 2 : Ec o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x 43 44 Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s Ou t c o m e s 3. P R O M O T E A N D E N H A N C E T H E S A N L U I S O B I S P O Q U A L I T Y O F L I F E 3. 1 . In t e g r a t e a d m i n i s t r a t i o n o f t h e C i t y ’ s t o u r i s m / c o m m u n i t y p r o m o t i o n e f f o r t s i n t o t h e Ci t y ’ s E c o n o m i c D e v e l o p m e n t P r o g r a m t o f u r t h e r c a p i t a l i z e o n t h e r o l e t h a t c u l t u r a l in d u s t r i e s p l a y i n e c o n o m i c d e v e l o p m e n t . Sh o r t Co m p l e t e Ad m i n Ex i s t i n g 20 1 2 - 1 3 b u d g e t su p p l e m e n t Ac c o m p l i s h c h a n g e s in s t a f f i n g t h a t in c r e a s e s u p p o r t o f th e T o u r i s m B u s i n e s s Im p r o v e m e n t D i s t r i c t an d t h e P r o m o t i o n a l Co o r d i n a t i n g Co m m i t t e e a n d in c r e a s e c o m m u n i t y ac c e s s t o a n d kn o w l e d g e o f t o u r i s m . Es t a b l i s h e c o n o m i c de v e l o p m e n t a s a g o a l of t h e c o m m u n i t y pr o m o t i o n s p r o g r a m . Le v e r a g e S a n L u i s Ob i s p o ’ s “ s e n s e o f p l a c e ” as a c o m m o d i t y t h a t ad d s v a l u e t o l o c a l g o o d s an d s e r v i c e s . Gr e a t e r a b i l i t y t o re i n f o r c e t h e s e n s e o f pl a c e a n d c u l t u r a l b r a n d of S a n L u i s O b i s p o . In c r e a s e c o m m u n i t y aw a r e n e s s a b o u t t h e va l u e o f t h e ” U n i q u e l y SL O ” i n d u s t r y c l u s t e r to t h e C i t y ’ s e c o n o m i c vi t a l i t y a n d q u a l i t y o f li f e . 3. 2 . Fo r m u l a t e a p r o g r a m t o e n c o u r a g e b u s i n e s s e s t o i m p l e m e n t v o l u n t a r y a c t i o n s t o en h a n c e , p r e s e r v e , a n d i m p r o v e t h e e n v i r o n m e n t b e y o n d w h a t c u r r e n t l a w s r e q u i r e wi t h t h e h e l p o f r e p r e s e n t a t i v e s f r o m t h e b u s i n e s s a n d e n v i r o n m e n t a l c o m m u n i t i e s . Lo n g Ad m i n , CD D 20 1 5 - 2 0 1 7 20 1 7 - 2 0 1 9 Fi n a n c i a l P l a n Tr a c k p a r t i c i p a t i o n by b u s i n e s s e s i n vo l u n t a r y g r e e n bu s i n e s s p r a c t i c e s ef f o r t s . In c r e a s e e f f o r t s b y t h e bu s i n e s s t o c o n t r i b u t e t o a h e a l t h y e n v i r o n m e n t i n th e C i t y . LE G E N D Ti m e f r a m e s - Sh o r t : 20 1 5 R e v i s i o n Pl a n a d o p t i o n t h r o u g h J u n e 2 0 13 16 ; Me d i u m : J u l y 2 0 13 16 t h r o u g h J u n e 2 0 15 17 ; Lo n g : J u l y 2 0 15 17 t h r o u g h J u n e 2 0 17 19 Ci t y D e p a r t m e n t A c r o n y m s - C D D : C o m m u n i t y D e v e l o p m e n t , Ad m i n : A d m i n i s t r a t i o n , PW : P u b l i c W o r k s , F / I T : F i n a n c e a n d I n f o r m a t i o n T e c h n o l o g y , UT I L : U t i l i t i e s , FI R E : F i r e Attachment 1B B1-32 Ci t y o f S a n L u i s O b i s p o E c o n o m i c D e v e l o p m e n t S t r a t e g i c P l a n | 10 . 1 6 . 1 2 : Ec o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x 45 Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s Ou t c o m e s 3. 3 . Pr e p a r e a C i t y o f S a n L u i s O b i s p o “ v i e w b o o k ” t o m a k e a v a i l a b l e t o b u s i n e s s e s po t e n t i a l l y i n t e r e s t e d i n l o c a t i n g i n t h e C i t y . T h e f i n i s h e d p r o d u c t w o u l d b e a v a i l a b l e on - l i n e a n d w o u l d h i g h l i g h t h o w t h e S a n L u i s O b i s p o q u a l i t y o f l i f e c a n c o n t r i b u t e t o op p o r t u n i t i e s a n d b e n e f i t s f o r b u s i n e s s o w n e r s a n d e m p l o y e e s i n t e r m s o f t h e l o c a l bu s i n e s s e n v i r o n m e n t , l i f e s t y l e a n d r e c r u i t m e n t . Me d i u m Co m p l e t e Ad m i n 20 1 3 - 1 5 Fi n a n c i a l P l a n Tr a c k v i s i t s o n vi e w b o o k w e b p a g e . In c r e a s e s i n b u s i n e s s ap p r e c i a t i o n o f t h e l o c a l qu a l i t y o f l i f e a s a r e a s o n fo r l o c a t i n g i n S a n L u i s Ob i s p o . 3. 4 . Co n t i n u e a n d i n c r e a s e p r o g r a m s t h a t a d d d i v e r s i t y , a t t r a c t d i f f e r e n t i n t e r e s t s , c a p i t a l i z e on o u t d o o r s p o r t i n g e v e n t s a n d l o c a l r e c r e a t i o n a l o p p o r t u n i t i e s , a n d h i g h l i g h t u n i q u e l y SL O c h a r a c t e r i s t i c s , s u c h a s t h e m a r a t h o n , S a v o r t h e C e n t r a l C o a s t , b i k e e v e n t s , f a m i l y - fr i e n d l y a c t i v i t i e s , a c t i v i t i e s f o r y o u n g p r o f e s s i o n a l s , a n d e t h n i c g r o u p - r e l a t e d a c t i v i t i e s to h e l p p r o m o t e S a n L u i s O b i s p o ’ s h e a l t h y , a c t i v e l i f e s t y l e . On g o i n g Ad m i n Re s o u r c e s pr o g r a m m e d in 20 1 1 - 1 3 20 1 5 - 2 0 1 7 Fi n a n c i a l P l a n Tr a c k a n d r e p o r t ec o n o m i c p e r f o r m a n c e of C i t y - f u n d e d e v e n t s , in c l u d i n g r e t u r n o n in v e s t m e n t . Ex p a n d c u l t u r a l a n d re c r e a t i o n a l a c t i v i t i e s th a t c o n t r i b u t e t o t h e qu a l i t y o f l i f e a n d s e r v e as a f o u n d a t i o n f o r ec o n o m i c d e v e l o p m e n t . De t e r m i n e t h e t y p e o f ev e n t s t h a t p r o v i d e gr e a t e r b e n e f i t t o t h e lo c a l e c o n o m y . 3. 5 . Wo r k w i t h C o u n t y w i d e a r t s o r g a n i z a t i o n s t o i d e n t i f y e x i s t i n g a r t s p r o g r a m s t h a t r e s u l t in t h e g r e a t e s t j o b a n d e c o n o m i c d e v e l o p m e n t b e n e f i t s a n d d e v e l o p a s t r a t e g y f o r C i t y su p p o r t o f s u c h p r o g r a m s . Lo n g Me d i u m Ad m i n 20 1 5 - 2 0 1 7 Fi n a n c i a l P l a n De v e l o p m e n t o f a st r a t e g y i n F Y 2 0 1 6 - 1 7 . Ra i s e a w a r e n e s s o f th e v a l u e o f a r t s t o j o b cr e a t i o n a n d e c o n o m i c de v e l o p m e n t . 3. 6 . Ex p l o r e o p p o r t u n i t i e s f o r m a r k e t i n g t h e C i t y a s a p l a c e t o d o b u s i n e s s v i a t h e ai r p o r t an d t r a i n d e p o t s a p p r o p r i a t e c h a n n e l s . Me d i u m On g o i n g Ad m i n 20 1 3 - 1 5 Cu r r e n t Fi n a n c i a l P l a n In c r e a s e d m a r k e t i n g of t h e C i t y ’ s E c o n o m i c De v e l o p m e n t P r o g r a m in k e y l o c a t i o n s . In c r e a s e a w a r e n e s s o f th e r e s o u r c e s a v a i l a b l e to b u s i n e s s e s b y t o u r i s t s , re s i d e n t s a n d b u s i n e s s tr a v e l e r s . LE G E N D Ti m e f r a m e s - Sh o r t : 20 1 5 R e v i s i o n Pl a n a d o p t i o n t h r o u g h J u n e 2 0 13 16 ; Me d i u m : J u l y 2 0 13 16 t h r o u g h J u n e 2 0 15 17 ; Lo n g : J u l y 2 0 15 17 t h r o u g h J u n e 2 0 17 19 Ci t y D e p a r t m e n t A c r o n y m s - C D D : C o m m u n i t y D e v e l o p m e n t , Ad m i n : A d m i n i s t r a t i o n , PW : P u b l i c W o r k s , F / I T : F i n a n c e a n d I n f o r m a t i o n T e c h n o l o g y , UT I L : U t i l i t i e s , FI R E : F i r e Ec o n o m i c D e v e l o p m e n t S t r a t e g y Attachment 1B B1-33 Ci t y o f S a n L u i s O b i s p o E c o n o m i c D e v e l o p m e n t S t r a t e g i c P l a n | 10 . 1 6 . 1 2 Ci t y o f S a n L u i s O b i s p o E c o n o m i c D e v e l o p m e n t S t r a t e g i c P l a n | 10 . 1 6 . 1 2 : Ec o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x 4645 Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s Ou t c o m e s 4. B U I L D O N E X I S T I N G E F F O R T S A N D S T R E N G T H E N R E G I O N A L P A R T N E R S H I P S Bu s i n e s s R e t e n t i o n 4. 1 . Pu r s u e c o l l a b o r a t i v e e f f o r t s w i t h r e g i o n a l p a r t n e r s t o g r o w a n d r e t a i n p u b l i c a n d pr i v a t e s e c t o r e m p l o y e e s i n t h e C i t y , i n c l u d i n g : a. Pa r t n e r s h i p s f o r b u s i n e s s r e t e n t i o n a c t i v i t i e s . b. We l c o m i n g b u s i n e s s e s t o t h e a r e a . c. Bu i l d i n g o n t h e “ S L O O p e n f o r B u s i n e s s ” w e b s i t e ( w w w . o p e n f o r b u s i n e s i n s s l o . co m ) t o p r o v i d e a w e l c o m e m a t , b u s i n e s s s t a t i s t i c s a n d d a t a . d. De v e l o p i n g a n o n g o i n g o u t r e a c h s t r a t e g y t h a t p r o a c t i v e l y s e e k s i n f o r m a t i o n o n ho w t h e C i t y c a n h e l p b u s i n e s s e s s t a y , t h r i v e a n d e x p a n d i n t h e C i t y . Lo n g Me d i u m Ad m i n 20 1 5 - 2 0 1 7 Fi n a n c i a l P l a n Tr a c k t h e n u m b e r o f bu s i n e s s e s r e l o c a t i n g an d e x p a n d i n g w i t h i n Ci t y l i m i t s . Tr a c k c h a n g e s in w e b s i t e v i s i t s on w w w . o p e n f o r bu s i n e s s i n s l o . c o m . Ne w o p p o r t u n i t i e s an d p a r t n e r s h i p s t o ac h i e v e s t r a t e g i e s i n t h i s do c u m e n t . 4. 2 . Wo r k w i t h r e g i o n a l p a r t n e r s s u c h a s t h e C h a m b e r o f C o m m e r c e a n d E V C t o b r i n g at t e n t i o n t o e x i s t i n g b u s i n e s s e s . Me d i u m On g o i n g Ad m i n 20 1 3 - 2 0 1 5 Cu r r e n t Fi n a n c i a l P l a n Tr a c k p a r t i c i p a t i o n wi t h r e g i o n a l p a r t n e r s in e f f o r t s t o p r o m o t e ex i s t i n g b u s i n e s s e s . Ne w o p p o r t u n i t i e s t o co l l a b o r a t e w i t h r e g i o n a l pa r t n e r s . In c r e a s e a w a r e n e s s by l o c a l e c o n o m i c de v e l o p m e n t pr o f e s s i o n a l s o f o n g o i n g bu s i n e s s n e e d s . Ea r l y i d e n t i f i c a t i o n o f wo r k f o r c e n e e d s a n d bu s i n e s s e s a t r i s k o f mo v i n g o u t o f t h e a r e a o r sh u t t i n g d o w n . LE G E N D Ti m e f r a m e s - Sh o r t : 20 1 5 R e v i s i o n Pl a n a d o p t i o n t h r o u g h J u n e 2 0 13 16 ; Me d i u m : J u l y 2 0 13 16 t h r o u g h J u n e 2 0 15 17 ; Lo n g : J u l y 2 0 15 17 t h r o u g h J u n e 2 0 17 19 Ci t y D e p a r t m e n t A c r o n y m s - C D D : C o m m u n i t y D e v e l o p m e n t , Ad m i n : A d m i n i s t r a t i o n , PW : P u b l i c W o r k s , F / I T : F i n a n c e a n d I n f o r m a t i o n T e c h n o l o g y , UT I L : U t i l i t i e s , FI R E : F i r e Ec o n o m i c D e v e l o p m e n t S t r a t e g y Attachment 1B B1-34 Ci t y o f S a n L u i s O b i s p o E c o n o m i c D e v e l o p m e n t S t r a t e g i c P l a n | 10 . 1 6 . 1 2 : Ec o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x 47 Ta b l e 3 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s Ou t c o m e s 4. 3 . Co n t i n u e t o l o o k f o r o p p o r t u n i t i e s t o e n h a n c e d a t a c o l l e c t i o n t h a t i s u s e f u l f o r a s s e s s i n g bu s i n e s s g r o w t h i n c l u d i n g : a. Co n t i n u e d s u p p o r t f o r t h e A n n u a l E c o n o m i c F o r e c a s t P r o j e c t . b. Th r o u g h p o l i c y c h a n g e s , e n h a n c e d a t a c o l l e c t i o n u s i n g t h e b u s i n e s s l i c e n s i n g pr o g r a m ( H d L ) or a l t e r n a t i v e r e s o u r c e s i n o r d e r t o f a c i l i t a t e c o l l e c t i o n o f em p l o y m e n t a n d o t h e r d a t a a b o u t l o c a l c o m p a n i e s . c. Id e n t i f y a l l b u s i n e s s e s w i t h t e n o r f e w e r e m p l o y e e s w i t h i n t h e C i t y . • Co n d u c t a s u r v e y o f t h e s e b u s i n e s s o w n e r s ( i n c l u d i n g h o m e o c c u p a t i o n s ) t o de t e r m i n e w h a t s m a l l b u s i n e s s e s n e e d t o g r o w . • De v e l o p a n a c t i o n p l a n t h a t h e l p s b u s i n e s s e s o f t h i s s i z e g r o w . On g o i n g Me d i u m Sh o r t Me d i u m Lo n g Ad m i n , F& I T Re s o u r c e s pr o g r a m m e d in 20 1 1 - 1 3 cu r r e n t Fi n a n c i a l P l a n 20 1 3 - 2 0 1 5 20 1 5 - 2 0 1 7 Fi n a n c i a l P l a n 20 1 3 - 2 0 1 5 20 1 5 - 2 0 1 7 Fi n a n c i a l P l a n Se e k C i t y C o u n c i l ap p r o v a l f o r p o l i c y ch a n g e s n e c e s s a r y to a l l o w e x p a n d e d da t a c o l l e c t i o n i n F Y 20 1 3 - 1 5 . Co m p l e t e a s s e s s m e n t of s m a l l b u s i n e s s e s in F Y 2 0 1 3 - 1 4 a n d us e i n f o r m a t i o n t o de v e l o p s t r a t e g i e s t o he l p s m a l l b u s i n e s s e s in F Y 2 0 1 4 - 1 5 . En h a n c e a w a r e n e s s an d u n d e r s t a n d i n g of r e g i o n a l e c o n o m i c tr e n d s . Be t t e r d a t a a b o u t l o c a l co m p a n i e s l e a d i n g to m o r e s u c c e s s f u l im p l e m e n t a t i o n o f st r a t e g i e s . Im p r o v e d a t a t r a c k i n g an d a n a l y s i s . Be t t e r u n d e r s t a n d i n g o f th e l o c a l , s m a l l b u s i n e s s ne e d s . An a c t i o n p l a n t o ad d r e s s s m a l l b u s i n e s s co n c e r n s a n d c a p i t a l i z e on o p p o r t u n i t i e s . 4. 4 . Lo o k f o r o p p o r t u n i t i e s t o b u i l d o n p a r t n e r s h i p s t o f a c i l i t a t e d a t a c o l l e c t i o n , a n a l y s i s a n d st o r a g e . On g o i n g Ad m i n 20 1 1 t h r o u g h -2 0 1 7 20 1 5 t h r o u g h 20 1 9 Fi n a n c i a l P l a n s Im p r o v e d a t a t r a c k i n g an d a n a l y s i s LE G E N D Ti m e f r a m e s - Sh o r t : 20 1 5 R e v i s i o n Pl a n a d o p t i o n t h r o u g h J u n e 2 0 13 16 ; Me d i u m : J u l y 2 0 13 16 t h r o u g h J u n e 2 0 15 17 ; Lo n g : J u l y 2 0 15 17 t h r o u g h J u n e 2 0 17 19 Ci t y D e p a r t m e n t A c r o n y m s - C D D : C o m m u n i t y D e v e l o p m e n t , Ad m i n : A d m i n i s t r a t i o n , PW : P u b l i c W o r k s , F / I T : F i n a n c e a n d I n f o r m a t i o n T e c h n o l o g y , UT I L : U t i l i t i e s , FI R E : F i r e Ec o n o m i c D e v e l o p m e n t S t r a t e g y Attachment 1B B1-35 Ci t y o f S a n L u i s O b i s p o E c o n o m i c D e v e l o p m e n t S t r a t e g i c P l a n | 10 . 1 6 . 1 2 Ci t y o f S a n L u i s O b i s p o E c o n o m i c D e v e l o p m e n t S t r a t e g i c P l a n | 10 . 1 6 . 1 2 : Ec o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x 4847 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s Ou t c o m e s Bu s i n e s s A t t r a c t i o n 4. 5 . De v e l o p a p l a n f o r b u s i n e s s a t t r a c t i o n t h a t b u i l d s o n o u r l o c a l e c o n o m i c a s s e t s , in c l u d i n g : a. Br o a d b a n d , b o t h t h e t r a n s p a c i f i c l i n e s a n d a c c e s s w i t h i n t h e C i t y ( s e e a l s o St r a t e g y 2 . 2 a n d 2 . 3 ) . b. Op p o r t u n i t i e s t h a t c a n b e d e v e l o p e d w i t h C a l P o l y a n d C u e s t a a l u m n i . c. Op p o r t u n i t i e s f o r s p e c i a l i z e d m a n u f a c t u r i n g i n t h e A i r p o r t A r e a . d. Im p r o v e o p p o r t u n i t i e s f o r r e a l e s t a t e b r o k e r s , b u s i n e s s o w n e r s a n d s t a r t u p s t o ob t a i n i n f o r m a t i o n m o r e q u i c k l y a b o u t t h e s u i t a b i l i t y o f e x i s t i n g s i t e s o r f u t u r e de v e l o p m e n t s i t e s . e. Ta k e e v e r y o p p o r t u n i t y t o s u p p o r t e n h a n c e d a i r a n d r a i l s e r v i c e . Lo n g Ad m i n 20 1 5 - 2 0 1 7 20 1 7 - 2 0 1 9 Fi n a n c i a l P l a n Se e k C i t y C o u n c i l fu n d i n g a n d a p p r o v a l of a m a r k e t i n g p l a n fo r b u s i n e s s a t t r a c t i o n . In c r e a s e a w a r e n e s s b y em p l o y e r s w h o c r e a t e he a d o f h o u s e h o l d j o b s of t h e o p p o r t u n i t i e s t o re l o c a t e t h e i r b u s i n e s s t o Sa n L u i s O b i s p o . Bu s i n e s s S u p p o r t 1. 1 . Co n t i n u e t o p r o v i d e s u p p o r t f o r b u s i n e s s e s r e q u i r i n g a s s i s t a n c e w i t h C i t y p r o c e s s e s , in f o r m a t i o n a n d / o r g u i d a n c e , i n c l u d i n g n e i g h b o r h o o d s e r v i n g a n d r e g i o n a l r e t a i l . On g o i n g Ad m i n 20 1 1 t h r o u g h 20 1 7 20 1 5 t h r o u g h 20 1 9 F i n a n c i a l Pl a n s Tr a c k c h a n g e s i n va c a n t c o m m e r c i a l sp a c e . Im p r o v e e x p e r i e n c e of a p p l i c a n t s w h e n pr o c e s s i n g a n ap p l i c a t i o n o r r e q u e s t i n g in f o r m a t i o n f r o m t h e Ci t y . Im p r o v e c u s t o m e r sa t i s f a c t i o n w i t h C i t y pr o c e s s . Su p p o r t f o r D o w n t o w n LE G E N D Ti m e f r a m e s - Sh o r t : P l a n a d o p t i o n t h r o u g h J u n e 2 0 16 ; Me d i u m : J u l y 2 0 16 t h r o u g h J u n e 2 0 17 ; Lo n g : J u l y 2 0 17 t h r o u g h J u n e 2 0 19 Ci t y D e p a r t m e n t A c r o n y m s - C D D : C o m m u n i t y D e v e l o p m e n t , Ad m i n : A d m i n i s t r a t i o n , PW : P u b l i c W o r k s , F / I T : F i n a n c e a n d I n f o r m a t i o n T e c h n o l o g y , UT I L : U t i l i t i e s , FI R E : F i r e Ec o n o m i c D e v e l o p m e n t S t r a t e g y Attachment 1B B1-36 Ci t y o f S a n L u i s O b i s p o E c o n o m i c D e v e l o p m e n t S t r a t e g i c P l a n | 10 . 1 6 . 1 2 : Ec o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x 49 E c o n o m i c D e v e l o p m e n t S t r a t e g y S u m m a r y M a t r i x St r a t e g y Ti m e f r a m e to Co m p l e t e Le a d De p t . Re s o u r c e s Me a s u r e m e n t s f o r S u c c e s s Me t r i c s Ou t c o m e s 1. 1 . Co n t i n u e t o s u p p o r t t h e d o w n t o w n a s a v i b r a n t d e s t i n a t i o n a n d r e s o u r c e f o r r e s i d e n t s an d v i s i t o r s . a. Re s e a r c h w a y s t o e n c o u r a g e r e s i d e n t - s e r v i n g b u s i n e s s e s w i t h o u t l i m i t i n g t h e ab i l i t y o f b u i l d i n g o w n e r s t o c h o o s e t e n a n t s . b. Co n t i n u e t o h e l p f a c i l i t a t e r e t a i l a n d o f f i c e o p p o r t u n i t i e s t h a t f u r t h e r d e f i n e S a n Lu i s O b i s p o a s t h e h u b o f t h e C o u n t y f o r r e t a i l , j o b s , a n d s o c i a l a c t i v i t i e s . c. Re e s t a b l i s h a S h o p L o c a l e f f o r t b u i l d i n g o n t h e l e s s o n s l e a r n e d f r o m p a s t S h o p Lo c a l c a m p a i g n s . In c o o r d i n a t i o n w i t h T h e D o w n t o w n A s s o c i a t i o n d e v e l o p me a s u r e m e n t a n d r e p o r t i n g o f t h e o c c u p a n c y a n d u s e o f t h e d o w n t o w n pr o p e r t i e s . d. Co n t i n u e t o p r o v i d e s u p p o r t f o r k e y D o w n t o w n d e v e l o p m e n t . On g o i n g Ad m i n 20 1 3 - 2 0 1 5 20 1 5 - 2 0 1 7 Fi n a n c i a l P l a n Tr a c k c h a n g e s i n t h e nu m b e r o f r e s i d e n t - se r v i n g b u s i n e s s e s i n Do w n t o w n . Co n t i n u e t o f o c u s o n a th r i v i n g d o w n t o w n a n d cu l t u r e a s t h e e c o n o m i c an d c u l t u r a l h u b cr i t i c a l t o a t t r a c t i n g a n d re t a i n i n g t a l e n t . T h i s in c l u d e s w o r k i n g c l o s e l y wi t h t h e D o w n t o w n as s o c i a t i o n a n d o t h e r s wi t h i n t e r e s t s i n Do w n t o w n . LE G E N D Ti m e f r a m e s - Sh o r t : P l a n a d o p t i o n t h r o u g h J u n e 2 0 16 ; Me d i u m : J u l y 2 0 16 t h r o u g h J u n e 2 0 17 ; Lo n g : J u l y 2 0 17 t h r o u g h J u n e 2 0 19 Ci t y D e p a r t m e n t A c r o n y m s - C D D : C o m m u n i t y D e v e l o p m e n t , Ad m i n : A d m i n i s t r a t i o n , PW : P u b l i c W o r k s , F / I T : F i n a n c e a n d I n f o r m a t i o n T e c h n o l o g y , UT I L : U t i l i t i e s , FI R E : F i r e Ec o n o m i c D e v e l o p m e n t S t r a t e g y Attachment 1B B1-37 STATUS OF MAJOR CIP PROJECTS – INTERIM UPDATE 2013-15 Attachment 1C ECONOMIC DEVELOPMENT Objective: Implement the adopted Economic Development Strategic Plan (EDSP) – which includes an emphasis on head-of-household jobs, collaboration, and measureable outcomes. Action Plan: Task Current Revised Break Down Barriers to Job Creation: Permit Processing Improvements 1. Strategy 1.1: Identify opportunities for permit streamlining with the goal of reducing permit processing times, seeking opportunities to increase internal coordination, and improving cross department focus on development review. 7/13 – 12/14 Ongoing Break Down Barriers to Job Creation: Infrastructure and Fees 1. Strategy 1.5(a): Complete an infrastructure financing assessment to establish priorities for City investment in infrastructure expansion. 08/14-06/15 IICIP 2. Strategy 1.5(e): Identify one or more strategic infrastructure projects that the City could invest in to benefit residents, businesses, employees, and property owners by providing a significant return on investment to the City in the form of increased economic activity. Pending Outcome of LUCE Update IICIP Break Down Barriers to Job Creation: Key Sites 1. Strategy 1.8: Prepare and update a portfolio of “available properties” ready for development in accordance with the findings of the permit process streamlining outcomes. Pending Outcome of LUCE Update Pending Zoning update 2. Strategy 1.9: Evaluate the supply of land and space for residential and non-residential development in the expansion areas of the City and prioritize areas with the greatest potential for near term development that supports new head of household jobs. (This effort will follow the LUCE Update and EIR). 7/14 – 6/15 Pending Zoning update Actively Support Knowledge and Innovation: Entrepreneurship/Access to Broadband 1. Strategy 2.2: Convene a cross-department team at the City with input from the local industry experts, to facilitate expansion of broadband infrastructure including the policy for public- private partnerships and related endeavors. In Process Promote and Enhance the San Luis Obispo Quality of Life 1. Strategy 3.3: Prepare a City of San Luis Obispo “view book” to facilitate business location services and use the view book as a tool for business attraction. (This effort is coordinated Strategy 1.8 above). In Process Pending City Website project Complete 2. Strategy 3.6: Explore opportunities to market the City as a place to do business via the airport and train depots. Ongoing Build on Existing Efforts and Strengthen Regional Partnerships 1. Strategy 4.2: Work with regional partners such as the Chamber of Commerce and EVC to Ongoing B1-38 STATUS OF MAJOR CIP PROJECTS – INTERIM UPDATE 2013-15 Attachment 1C Task Current Revised bring attention to existing businesses. 2. Strategy 4.3 (b): Through policy changes, enhance data collection using the business licensing program (HdL) in order to facilitate collection of employment and other data about local companies. 9/14 – 6/15 Modified to use EDD data 6/15 still deadline 3. Strategy 4.3(c): Identify all businesses with ten or fewer employees within the City by conducting a survey of business owners and developing an action plan that helps businesses of this size grow. 7/14 – 6/15 Will use EDD data. Part of ongoing ED outreach Status: 80% Complete. B1-39 THIS PAGE IS INTENTIONALLY LEFT BLANK R XXXX Attachment 2 RESOLUTION NO. XXXX (2015 Series) A RESOLUTION OF THE COUNCIL OF THE CITY OF SAN LUIS OBISPO ESTABLISHING THE INFRASTRUCTURE INVESTMENT CAPITAL FUND AND THE CRITERIA FOR EVALUATING USE OF THE FUNDS WHEREAS, the City Council adopted the Economic Development Strategic Plan to create head of household jobs and breakdown barriers to job creation; and WHEREAS, on March 17, 2015, the City Council of the City of San Luis Obispo held a public hearing to consider the creation of the Infrastructure Investment Capital Fund; and WHEREAS, the City of San Luis Obispo has planned for significant development in the Southern portion of the City to meet General Plan objectives for housing and new job centers close to housing; and WHEREAS, there are many potential development sites that exist in locations that currently have no infrastructure, including roads, utilities, storm drains, and other key facilities to support planned growth; and WHEREAS, the intent of the Infrastructure Investment Capital Fund is to help the City realize the benefits of growth that is well-planned, and that would not occur without City participation in the financing of supporting infrastructure; and WHEREAS, there are a number of potential uses of an Infrastructure Investment Capital Fund throughout the City, including as may be needed to support the City’s infill development objectives, to expand community access to broadband, or other projects that have a demonstrated community-wide benefit and positive economic impact on the City’s economy. NOW, THEREFORE, BE IT RESOLVED by the Council of the City of San Luis Obispo as follows: SECTION 1. Infrastructure Investment Fund Award Guidelines: The City Council establishes that all of the following guidelines shall be met for use of the Infrastructure Investment Fund: 1. The use of City funds shall not offset any cost that would be expected to be paid to meet the fair share obligation of the developer requesting City investment in an infrastructure project. 2. The use of City funds shall not offset a project specific mitigation cost identified through the environmental review process or under existing regulations or policies. 3. The use of City funds shall support a project that would not otherwise be feasible due to the economic environment, the timing of the project, or other constraints outside the control of the project proponents or the City. 4. The project proponents shall demonstrate a significant public benefit associated with construction of the project that would not otherwise be possible without City participation. 5. Approved projects will have a measurable outcome that will be monitored and reported to the Council and the public. B1-40 Resolution No. XXXX (2015 Series) Page 2 Attachment 2 SECTION 2. Evaluation Criteria: The application submitted by any member of the public, a private developer or City staff shall be evaluated and ranked by City staff based on each of the following criteria: 1. Compliance and furtherance of General Plan goals, policies, and programs; and 2. Alignment with the Major City Goals and other important objectives in place at the time of the application; and 3. Head of Household Job Creation; and 4. Housing Creation; and 5. Circulation/Connectivity Improvements; and 6. Net General Fund fiscal impact. SECTION 3. Review Process and Ongoing Monitoring: All proposed uses of the Fund shall be presented to City Council for final approval. Once approved, investments will be monitored and the results reported to the Council and the Public. Upon motion of _______________________, seconded by _______________________, and on the following vote: AYES: NOES: ABSENT: The foregoing resolution was adopted this 17th day of March 2015. ____________________________________ Mayor Jan Marx ATTEST: ____________________________________ Anthony Mejia City Clerk APPROVED AS TO FORM: J. Christine Dietrick City Attorney B1-41 THIS PAGE IS INTENTIONALLY LEFT BLANK City of San Luis Obispo Economic Development Update & Infrastructure Investment Capital Fund March 17th, 2015 Recommendation 1.Receive and file the annual Economic Development Strategic Plan update; and 2.Approve a new Budget and Fiscal Policy supporting the creation of an Infrastructure Investment Capital Fund (IICF) to be adopted as part of the 2015-17 Financial Plan; and 3.Adopt a resolution establishing an Infrastructure Investment Capital Fund, along with criteria for allocation of fund resources to infrastructure projects that have a community-wide benefit; and 4.Approve a budget amendment request to reallocate $60,000 from the Economic Development Program operating budget to the IICF. Economic Development Strategic Plan (EDSP) Background Based on: Meaningful public engagement Comprehensive data gathering & analysis Focuses on: Creating a system that supports and sustains industries that create Head of Household jobs Head of Household job Income level > $50,000 Career ladder Education level and technical skill Employer sponsored benefits Stability Approved October 2012 EDSP Four Overarching Strategies 1)Break Down Barriers to Job Creation 2)Actively Support Knowledge & Innovation 3)Promote and Enhance the San Luis Obispo Quality of Life 4)Build on Existing Efforts and Strengthen Regional Partnerships Break Down Barriers to Job Creation Processing (Strategies 1.1 and 1.2) Update Permit streamlining process Development review team (DRT ) Continuous improvement group (CIG) Proactive approach (Pre- application, Quick response, Fast track, Pre-determinant schedule) New IT system Moving forward Continued process improvement Intake/Definitions/Process/Measurements Zoning regulations update Break Down Barriers to Job Creation (continued) Infrastructure and Fees (Strategies 1.3 to 1.9) Update Infrastructure financing assessment Moving forward Infrastructure Investment Fund AB 1600 Fee Review Actively Support Knowledge and Innovation Entrepreneurship (Strategy 2.1) Update HotHouse in 2014 10 New businesses 84 Clients 39 Jobs $1.6 Million Capital raised 887 Hours of Consulting Moving forward New HotHouse Facility Leveraging tourism County wide company data base Actively Support Knowledge and Innovation (continued) Access to Broadband (Strategies 2.2- 2.3) Update Broadband Consortium, Pacific Coast (BCPC) Moving forward Implement Consortium City Cross Functional team Promote and Enhance the San Luis Obispo Quality of Life Tourism and Community Promotions (Strategies 3.1 and 3.4) Update $6 M in TOT (2013-2014) Last 5 months all record breaking TBID/PCC support of 10 major events PCC grants-in-aid to 25 local non-profits Over a dozen “Best of” lists Approved participation in Countywide TMD Moving forward TBID Booking engine Focus on community enhancement/beautification program Build on Existing Efforts & Strengthen Regional Partnerships Business Retention, Business Attraction, Business Support, and Support for Downtown (4.1-4.7) Update Business attraction Website/Viewbook Sponsoring Insight Studio Moving forward Employment Data solution Recommendation 1.Receive and file the annual Economic Development Strategic Plan update. Infrastructure Investment Capital Fund: Background Goal of EDSP and recommendation by EPS to prioritize infrastructure projects for investment Many factors complicate a single list of projects Staff proposed creating a fund (similar to open space) Council agreed and will review tonight If accepted, a proposal for additional funding can be presented at Strategic Budget Direction, April 21, 2015 Budget and Fiscal Policy Currently, the section of the City’s Budget and Fiscal Policies titled Fund Balance and Reserves discusses future capital project designations and reads as follows: Future Capital Project Designations. The Council may designate specific fund balance levels for future development of capital projects that it has determined to be in the best long-term interests of the City. For example, replacement of critical information technology infrastructure or other projects. Budget and Fiscal Policy (continued) Staff recommends replacing the last sentence, as follows: Future Capital Project Designations. The Council may designate specific fund balance levels for future development of capital projects that it has determined to be in the best long-term interests of the City. For example, replacement of critical information technology infrastructure or other projects. funds covering the acquisition and management of open space, the investment in infrastructure for economic development and quality of life or other high priority, capital intensive, long term expenditures. Advantages of IICF 1.City Council and Public set general guidelines and criteria 2.The list of projects is not limited to projects already identified by the City 3.The City can target specific goals with specific projects 4.Resources can be proactively set aside for use at the appropriate time 5.The appetite for investment and time horizon can be aligned with already existing processes 6.The opportunity to leverage other funding sources 7.The impact of the use of the fund can be measured and reported on to the Council and the Public The Guidelines 1.The use of City funds shall not offset any cost that would be expected to be paid to meet the fair share obligation of the developer requesting City investment in an infrastructure project. 2.The use of City funds shall not offset a project specific mitigation cost identified through the environmental review process or under existing regulations or policies. 3.The use of City funds shall support a project that would not otherwise be feasible due to the economic environment, the timing of the project, or other constraints outside the control of the project proponents or the City. 4.The project proponents shall demonstrate a significant public benefit associated with construction of the project that would not otherwise be possible without City participation. 5.Approved projects will have a measurable outcome that will be monitored and reported to the Council and the public. Projects and Criteria Request for IICF funding would be made by a member of the public, a private developer, or City staff The project could be stand-alone, or proposed in combination with a specific private development proposal Evaluated and ranked according to the following criteria: 1.Compliance and furtherance of General Plan goals, policies, and programs; and 2.Alignment with the Major City Goals and other important objectives in place at the time of the application; and 3.Head of Household Job Creation; and 4.Housing Creation; and 5.Circulation/Connectivity Improvements; and 6.Net General Fund fiscal impact. Projects measured and reported against baseline benefits established w/ approval of the funding Next steps If approved: additional funding discussed on April 21 Recommendation 1.Receive and file the annual Economic Development Strategic Plan update; and 2.Approve a new Budget and Fiscal Policy supporting the creation of an Infrastructure Investment Capital Fund (IICF) to be adopted as part of the 2015-17 Financial Plan; and 3.Adopt a resolution establishing an Infrastructure Investment Capital Fund, along with criteria for allocation of fund resources to infrastructure projects that have a community-wide benefit; and 4.Approve a budget amendment request to reallocate $60,000 from the Economic Development Program operating budget to the IICF. Possible additional resolution language Insert as the next to last WHEREAS WHEREAS, these funds could be used to leverage additional grant funding, as loans or for direct City participation in priority infrastructure that will enhance the quality of life and improve economic development; and