HomeMy WebLinkAbout05/07/2002, 5-7-02 - DESIGN APPROVAL OF ART ON PUBLIC BUSES DEMONSTRATION PROJECT councit
j acEnbA REpoRt 5-7-02
CITY O F SAN LUIS O B I S P O
FROM: Wendy George, ACAO
Prepared By: Betsy DeJamette, Assistant to the CAO
SUBJECT: DESIGN APPROVAL OF ART ON PUBLIC BUSES
DEMONSTRATION PROJECT
CAO RECOMMENDATIONS:
As recommended by the Mass Transportation Committee, approve the design for the Art on
Public Buses Demonstration Project. _.
DISCUSSION
Background
On October 17, 2000, the City Council approved a privately funded Art on Buses demonstration
program proposed by artist Liz Maruska of Maruska Arts. (Attachment 1) As a part of the
approval, certain limitations were placed on the program, including the following:
1. The program be limited to a demonstration on a maximum of two SLO Transit
buses, for a period of no more than 24 months.
2. The size of the actual advertising space be no larger than the current advertising
space being used as part of our existing exterior advertisement agreements.
3. The demonstration program not rely on any public funding nor reduce the amount
of revenue generated by the City's current fare media trade agreement.
4. The logo and name of SLO Transit should be placed at a consistent location on all
buses.
5. Artwork over windows should be prohibited except where currently allowed in
our existing advertising program.
6. Any artwork approved for use as part of the Art on Buses program should depict
themes associated with the City of San Luis Obispo.
Staff was directed to work with the artist to develop an appropriate design,take the project
through the public art process and return to the Council for final approval of the art. Due to
Administrative staff changes and the fact that a new transit agreement had to be developed prior
to entering into an agreement with the artist, the project remained stagnant until January of this
year.
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Council Agenda Report—Art on Buses Demonstration Project
Page 2
Description of Art.
The Art on Buses proposed designs are based on the theme "SLO Dreams". The paintings,
which will be converted to 40' vinyl murals and shrink-wrapped to the sides of the buses,
represent the green peaks that we see everyday around the City. The peaks include designated
open spaces like the Ferrini Open Space on Bishop Peak and the Guidetti Ranch Open Space
Preserve. They are dreamy and soft, like a watercolor. Sponsorship advertisements have been
designed using hot-air balloons and airplanes with banners to fit the landscape themes.
(Attachment 2)
Approval Process
Agreement. On January 15, 2002, the City entered into an agreement with Maruska Arts, thus
allowing the Art on Buses Project to proceed. The agreement addresses the Council's concerns
that are listed above and other issues such as application of the murals, maintenance, and
removal of paintings from the buses at the end of the 24 month demonstration project. (See
Attachment 3 — Agreement Scope of Work) Once the agreement was signed;the artist sought
potential financial sponsors for the buses and began the design phase of the project.
Art Jury. Per the Public Art process, and direction from the Council, a five member jury
consisting of Jean Knox and Debby Anderson of the Mass Transportation Committee, Wayne
Peterson representing the community, Deborah Spatafore from the Arts Council, and Sally
Weatherford, a local graphics artist, evaluated the proposed bus designs using the Guidelines for
Public Art (Attachment 4) and the following evaluation criteria:
1. Evaluation of artistic excellence
2. Appropriateness of scale, form, material, content and design relative to the location
3. Relationship to the social, cultural and historical identity of the community
4. Appropriateness of proposed material as regards structural and surface integrity,
protection against theft,vandalism,public safety and weathering
5. Ease of maintenance
6. Appropriateness of proposed method of installation of artwork, safety and structural
factors involved installation.
The jury determined that the proposed project met all of the above criteria and recommended the
project to the Mass Transportation Committee with the following additional conditions:
1. Only the balloons and the airplane with banner should be used for advertising
sponsors.
2. There should be one design per bus, rather than the proposed mixing of designs (each
side different).
3. The name of the open space represented in each design should be placed on one side
of the bus only,preferably in the small area in front of the wheel by the entrance door.
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Council Agenda Report—Art on Buses Demonstration Project
Page 3
4. The City transit logo must stand out. The artist should work closely with the Transit
Manager to attain this objective.
5. The phone numbers of the sponsoring businesses placed on the airplane and banner
advertisement should be incorporated into the banner and not appear to dangle below
the banner.
6. If the Guidetti open space design is utilized, the artist should make a greater
distinction between the lines of blue and green so riders with visual impairments will
not get the buses confused with the CCAT buses.
Mass Transportation Committee Review. On April 10, 2002, the Mass Transportation
Committee reviewed the project, again using the Guidelines for Public Art. After clanfyng
several minor concerns, the committee unanimously recommended the proposed designs with the
stipulation that Commissioner Allen-Barker review and approve the "SLO Transit" logo for
appropriate color contrast and readability by persons with visual impairments. (Attachment 5)
FISCAL IMPACT
Per the Council directive, the demonstration program does not rely on any public funds nor
reduce the amount of revenue generated by the City's current fare media trade agreement. The
two buses being used for the program are new additions this year and have never been included
in the existing fare media trade agreement. The artist has secured sponsorships to fund the
program in its entirety.
ALTERNATIVES
The Council could choose to reject the proposed designs and request the artist to return with
additional designs. Staff does not recommend this alternative because the artwork has undergone
intense scrutiny by the art jury and the Mass Transportation Committee, both of which found the
work to be professional, attractive and appropriate for the program.
ATTACHMENTS
1. Council Agenda Report from October 17, 2000 and Minutes
2. Proposed Artwork
3. Agreement Scope of Work
4. Guidelines for Public Art
5. Minutes from Mass Transportation Committee review–April 10, 2002
GAPublic Art\Current projects\maruska\CAR—Art on Buses 42402
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{ ATTACHMENT I
council W.&4 Da.
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October 17`h 2000
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C I TY OF SAN LUIS OBISPO
FROM: Mike McCluskey,Director of Public Works
Prepared By: Timothy Scott Bochum,Deputy Director of Public Works
Austin O'Dell III,Transit Manager
SUBJECT: PROPOSED ART ON BUSES PROGRAM
CAO RECOMMENDATION
As recommended by the. Mass Transportation Committee, approve a privately-funded Art On
Buses demonstration program that allows for the use of a maximum of two SLO Transit buses as
test cases for a period of no more than 24 months
DISCUSSION
Background
At its April 5t'meeting, the Mass Transportation Committee (MTC)received a-presentation from
Liz Maruska, a local artist, who requested that an Art on Buses program be established for the
City of San Luis Obispo. The original proposal was to wrap the exterior of the SLO Transit
buses in a "shrink wrap" type material to provide a canvas for local artists to display their work.
The special vinyl material used is actually imprinted with the artwork and can be heat sealed
around vehicles without damage to the vehicle's finish. The artist envisions that this art would
enhance the appearance of the buses and increase the public's ability to recognize the SLO
Transit system.
After much discussion, the MTC sent the issue back to staff and requested that additional
information be gathered regarding the cost of such a program, methods of financing it and a way
to possibly make it demonstration program only. The MTC also requested that the possibility of
revenue generation be considered through artwork sponsorship.
Following additional investigation by staff and the artist, the item returned to the MTC at their
June 14th meeting. In lieu of a fully comprehensive program that involved the entire SLO Transit
fleet, staff made the following recommendations:
1. The program be limited to a demonstration on a maximum of two SLO Transit buses,
for a period of no more than 24 months;
2. The size of actual advertising space be no larger*than the current advertising space
being used as part of out existing exterior advertisement agreements;
1. The demonstration program not rely on any public funding nor reduce the amount of
revenue generated by the City's current fare media trade agreement.
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ATTACHMENT I
Council Agenda Report—Art on Buses program
Page 2
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Figure 1 - Initial Concept Art on Buses Proposal
(Note:The MTC determined that this rendering obscured SLO Transit Bus Recognition)
The MTC requested that three additional conditions be placed upon the Art on Buses program.
2. The logo and name of SLO Transit should be placed at a consistent location on all
buses.
3. Artwork over windows should be prohibited except where currently allowed in our
existing advertising program.
4. Any artwork approved for use as part of the Art on Buses program should depict
themes associated with the City of San Luis Obispo.
Staff concurs with these suggestions and recommends that if the demonstration program is
approved by the Council, it should contain both the staff and MTC conditions.
O TRAN T
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Figure 2—Artist 20
d Rendering(Considered by the MTC on June 14`s)
Financial Issues
It is difficult to determine at this time if a privately funded sponsorship program can be created in
lieu of public funding for the proposed program. The City's Art In Public Places program has no
unallocated funds to assist the subsidy of the proposed project. Likewise, staff is reluctant to
recommend the use of SLO Transit operation monies for an art program that does not provide
any service increase or rider benefit.
Another concern is the impact of the proposed program on the City's current bus advertising
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ATTACHMENT 1
Council Agenda Report—Art on Buses program
Page 3
agreement. Annually, SLO Transit receives $36,000 ($3,000 for each bus) in media trade for
exterior advertising by KCOY television. Due to the number of ads we place on television, SLO
Transit runs out of this exchange amount each year and must augment the contract with already
limited operational dollars.
It was originally anticipated that the bus wrap process would cost approximately $10,000 —
$13,000 per bus. However, subsequent to the June 14th MTC meeting, the artist has refined and
reduced the estimated cost of wrapping the SLO Transit buses. She envisions that only the back
half of the buses will be used as an art area. It is estimated that the art wrap process for each bus
will be approximately $5,000 - $7,000, depending on the complexity of the art design and its
installation. Even with these reduced cost estimates, a program using the current exterior SLO
advertising budget to finance the Art program would exhaust the annual amount SLO Transit
receives in media trade. Deficiencies in this budget item would then have to be replaced with
additional operational monies that would reduce service.
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Figure 3—Artist 3rd Concept(Example of art on the last half of the bus only)
Therefore, as approved by the MTC, it is recommended that the City Council move forward with
a demonstration Art on Buses program, but that it be entirely funded through private donations or
a sponsorship program, and that the SLO Transit exterior advertising account remain fully funded
by the existing agreement arrangements.
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ATTACHMENT 1
Council Agenda Report—Art on Buses program
Page 4
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Figure 3-Artist 3`d Concept(Examples of art on the last half of the bus only)
Loss of Public Visibility and Identification
Any change to the exterior appearance of SLO Transit vehicles is going to have an affect on the
visibility and identification of transit vehicles that participate in this program. While this should
have little affect on daily riders who know well the bus schedules and routes, staff is concerned that
identification of these public vehicles could become difficult for tourists and part time riders.
While the Art on Buses program should not have substantial affect on SLO Transit ridership, none-
the-less the potential exists for missed trips and some confusion to riders.
The MTC concurred with staff's recommendation that the artwork should maintain a consistent
identity of theme. In addition,they recommended that the program include provisions that the SLO
Transit logo be placed in a consistent location on buses used in the demonstration program. The
MTC also felt that art and advertising components of the program should not be placed over
windows, except where currently allowed. Staff agrees with these recommendations. Staff also
proposes that if the demonstration program is implemented, a media campaign be created to assist
patrons and the public to understand the nature of the program.
Length of Demonstration Program
It is imperative that any demonstration program have a horizon year that allows for review and
measure of effectiveness for the program.. Staff believes that a 24-month period is sufficient to
allow the program time to demonstrate success or failure in meeting the objectives of art in public
places. The Council may wish to consider allowing the program an additional 12-month period to
assist the artist in arranging financial sponsorship of the program and to recognize appropriate rates
of return for the cost exchange.
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ATTACHMENT 1
Council Agenda Report—Art on Buses program
Page 5
Content of Art
It is important that any art placed in the public view, on a public bus, not be deemed offensive to
members of the public. Accordingly, at its June 14th meeting, the MTC recommended that any art
allowed as part of the demonstration project be limited to themes associated with the City of San
Luis Obispo. Both staff and the artist agree with this recommendation.
In July 2000, the Council adopted a process for approving privately funded public art placed on
City property. While that process was envisioned applying to City-owned land or buildings, rather
than buses, staff believes that it can appropriately be followed for this project. If the Council
chooses to move forward with the Art on Buses program, it is anticipated that an art jury, which
includes two MTC members, will be formed to judge the merits of the proposed art for the
demonstration program. Once approved, the demonstration art will return to the MTC for review
prior to returning to the Council for final approval.
Conclusion
The Art on Buses request/proposal is a ship in uncharted waters for the City of San Luis Obispo.
While City staff recognizes the potential merits for such a program, it has been a difficult issue to
pursue from both a functional and financial standpoint. In formulating this recommendation for the
demonstration program, staff labored to make sure that the artist's request was considered seriously
and that all issues associated with such a program were identified.
Staffs recommendations are based on three principles: 1) that the current exterior advertising
agreements and process not be jeopardized by the program, 2) that any program that is created not
reduce the severely limited media fare amounts that SLO Transit is dependant upon each year, and
3) that this program be a privately funded and run program that is only implemented in the public
arena These goals are critical in ensuring continued success of the SLO Transit system and
appropriate levels of service for our public.
Even with these limitations placed upon the demonstration program, the artist is confident that
she can proceed with a program that will enhance the character of the SLO Transit fleet and
provide a benefit to the community.
CONCURRENCES
At its June 14th meeting, the MTC reviewed this issue and recommended that the City Council
approve, as revised, the two year Art on Buses demonstration program. The City's Public Art
Coordinator has also reviewed this proposal and is supportive of the CAO's recommendation.
ALTERNATIVES
1. The Council, at its discretion, may enact all, part or none of the proposed demonstration , Art
on Buses Program.
2. The Council may direct this issue back to the MTC for further consideration and
investigation. If Council opts for this alternative,the MTC would benefit from any additional
suggestions or concerns that might be of interest to the Council in order to consider this item
further and move the program forward.
to' �►�'
J ATTACHMENT 1
Council Agenda Report—Art on Buses program
Page 6
Attachments
Color photographs of art-wrapped buses and a sample of the wrapping material are available for
review in the Council Office.
L\Council Agenda Repons\An on Buse2i9-2000.doc
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ATTACHMENT 1
City Council Meeting Page 6
Tuesday,October 17,2000 -5:00 p.m-
Manager
.m.Mana er Whisenand emphasized that the request for a street yard setback exception is still
s jecti!n
hitecture Review Commission review.
N: Moved by Schwartz/Ewan to adopt Resolution No. 9111 approving a lot line
ment,with an exception to the standards for lot depth, based on findings and
t to conditions; motion carried 4:0:1 (Marx refrained due to a potential conflict
rest).
Council Member arxreturned to the dais.
3. APPROVAL 6F MODIFICATIONS TO THE WATER USE OFFSET PROGRAM (RETROFIT
FOR NEW DEV�LO ME
Utilities Director Moss and id Waste Coordinator Mu s presented the staff report.
Mayor Settle opened the public earing. There were no public comments. Mayor Settle
closed the public hearing.
ACTION: Moved by o ero/M to adopt Resolution No. 9112 increasing the
retrofit credit towards water imp t fees from the current$150 per toilet to$300 per
toilet for flush valve and disabled-s le toilets; motion carried 5:0.
4, APPROVAL OF EXPENDITURE OF 2000 ATE BUDGET GRANT FUNDS.
Police Chief Gardiner presented the staff report.
Mayor Settle opened the public hearing. There were n ublic comments. Mayor Settle
closed the public hearing.
ACTION: Moved by Ewan/Romero to 1)Adopt Resolute No. 9113 approving an
expenditure of$100,000 from the State Citizens Options Public Safety(COPS)
grant to fund the annual salary and benefits for a Commune ations Technician
position costing $46,400 and allocate the remaining $53,600 t and the continued
funding of a Field Services Technician position. 2)Authorize it Director of
Finance to make revenue and appropriation changes for 2000-20 consistent with
this approval; motion carried 5:0.
BUSINESS ITEMS
5. APPROVE PROPOSED ART ON PUBLIC BUSES PROGRAM.
Deputy Public Works Director Bochum presented the staff report.
Public Comments
Liz Maruska, local artist, spoke in favor of the concept, urged approval and responded to
questions from the Council.
—end public comments—
ACTION: Moved by Ewan/Schwartz to approve a privately funded Art oh Buses
demonstration program that allows for the use of a maximum of two SLO Transit
buses as test cases for a period of no more than 24 months; motion carried 5:0.
6-8
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Exhibit A ATTACHMENT 3
SCOPE OF WORK
lr 1. City to provide Contractor with two (2) Gillig low-floor buses. Contractor may use
all or only a portion of the area of bus as depicted in Exhibit B for vinyl artwork.
Artwork shall not interfere with the SLO Transit logo or the driver's ability to safely
operate the vehicle.
2. Contractor to seek Sponsor(s) to underwrite the cost of project. The demonstration
program shall not rely on any public funding nor reduce the amount of revenue
generated by the City's current fare media trade agreement. Recognition of sponsor
shall be incorporated into the artwork and not stand alone.
3. Contractor shall develop artwork that depicts themes associated with the City of San
Luis Obispo.
4. Artwork shall be approved by the Sponsor, Public Art Jury, Mass Transportation
Committee, and City Council.
5. Contractor shall coordinate with the Transit Manager, the day and time for
application of the approved artwork on the buses.
6. Contractor shall be responsible for installing the artwork and removing it at the end of
the contract period.
7. Contractor shall be responsible for maintaining the artwork during the term of the .
agreement. With consent from the Transit Manager, Contractor may remove the
artwork prior to the end of the agreement if artwork is damaged and irreparable due to
the extent of damage or the cost of repair.
8. Upon removal of vinyl artwork, Contractor will be responsible for the cost of
restoring the exterior surface of the bus covered by the vinyl artwork to the condition
of the surrounding exterior surface of the bus. The adhesive used to apply the vinyl
artwork shall not cause damage to the vehicles, their paint schemes or exterior
surface. The Contractor will be notified of any such damage and SLO Transit will
not proceed with repair for 72 hours after notification to the Contractor to enable the
Contractor time to inspect the damage if so desired. The Contractor shall be required
to reimburse SLO Transit for the full dollar cost to repair any damage to vehicles
and/or property resulting from application or removal of the vinyl artwork or any
other activities of the Contractor.
9. In the event that the vinyl artwork is damaged as result of any accident either caused
by the City's transit services contractor or by any other reason, Contractor shall be
required to repair vinyl art to like new condition to City's satisfaction or to replace
vinyl artwork at no cost to the transit services contractor or to the City within fourteen
(14) days after vehicle has been repaired. Should the damaged vinyl artwork remain
in disrepair in excess of fourteen (14) days, the City reserves the right to remove the
vinyl art work at the Contractor's expense.
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- ATTACHMENT 4
GUIDELINES FOR PUBLIC ART
1. Public artwork shall be original and of high artistic quality.
2. Public art shall be located within the public right-of-way, or shall otherwise be
easily visible or accessible from a public right-of-way
3. Interior locations for public art shall be freely open and accessible to the public.
4. Public art shall be compatible with the immediate site and neighborhood in terms of
historic, social and cultural characteristics, architectural scale, materials, land use,
and geographical and environmental context.
5. Public art proposed for areas of high historical sensitivity, such as Mission Plaza
and its creek, should be given the closest scrutiny, including input from the
Historical Society,before approval by the jury.
6. Public art shall be integrated with the site, and include landscaping, lighting,
interpretive information and other amenities where appropriate.
7. Consideration shall be given to potential conflicts with present or future vegetation
or construction.
8. The design and placement of public art shall not impede pedestrian or vehicle
traffic, or conflict with public or private easements.
9. Consideration shall be given to any public safety or public health concerns created
by the artwork.
10. Permanent public art shall be constructed of durable, high-quality materials and
require minimal or no maintenance. Temporary public art shall be constructed of
materials appropriate to its duration of public display.
11. Public art shall be securely installed.
12. A wide variety of artistic expression is encouraged. However, expressions of
profanity, vulgarity or obvious poor taste are inappropriate.
1 6-12
ATTACHMENT s
DRAFT
CITY OF SAN LUIS OBISPO
\TO��ORD�ERI�l
ASS TRANSPORTATION COMMITTEE
MEETING MINUTES
APRIL 10, 2002
CALL
Chairman Deby Anderson called the meeting of the Mass Transportation Committee to
order at 2:32 p.m. on Wednesday, April 10, 2002, in the Planning Conference Room, City
Hall, 990 Palm Street, San Luis Obispo, California.
ROLL CALL \
Present: Deby Anderson(Chair), Richard Lee(Vice Chair), Jean Knox, Andrew
Rubin, Ann Wager,�Jeennnifer Allen-Barker, and Bob Johnson.
Alternates: Jim Weir and Kathy Howard
Absent: None
Staff: Austin O'Dell, Transit Manager
Heidi Vonblum, Transit Intern
A quorum was present.
ANNOUNCEMENTS
Mary Kopecky, City Clerk, swore in Kathy Howard and Bo Johnson as new members of
the Mass Transportation Committee.
PUBLIC COMMENTS
No public comments were received.
CONSENT ITEMS
Cl. Approval of Minutes of Meeting of March 13, 2002
Motion made by Ann Wager, seconded by Jennifer Allen-Barker, to accept the
meeting minutes of March 13, 2002. The motion carried unanimously W47
Johnson abstaining from the vote.
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ATTACHMENT -5
DISCUSSION ITEMS
Dl. Review of Recommendation from Art on Bus Panel and Make
Recommendation to City Council
Mr. O'Dell reported that the Art On Bus Panel met on March 26, 2002. The
Panel reviewed five designs that were created by Artist Liz Maruska for
consideration to be placed on two of the new low floor Gillig buses. The Panel
reviewed the design utilizing the City's adopted Public Art Selection Criteria.
The panel determined the designs satisfy the City's criteria and recommended the
project to the Mass Transportation Committee to concur with the Panel's
determination with the following conditions:
1. Only the balloons and the airplane with banner should be used for
advertising sponsors. The jury felt the boy and kites detracted from the
designs and did not represent San Luis Obispo as well as the other
subj ects.
2. There should be one design per bus, rather than the proposed mixing of
designs (each side different).
3. The name of the open space represented in each design should be placed
on one side of the bus only, preferably in the small area in front of the
wheel by the entrance door.
4. The City transit logo must stand out. The artist should work closely with
the Transit Manager to attain this objective.
5. The phone numbers of the sponsoring businesses placed on the airplane
and banner advertisement should be incorporated into the banner and not
appear to dangle below the banner.
6. If the Guidetti open space design is utilized, the artist should make a
greater distinction between the lines of blue and green so riders with visual
impairments will not get the buses confused with the CCAT buses.
Ann Wager had concern about the art blocking accessibility to certain parts of the
bus such as the fuel tank and battery. Austin O'Dell clarified that the art would
be cut to allow full access to bus components.
Jennifer Allen-Barker commented on the readability of the SLO Transit logo on
the picture with the airplane on it. She suggested the SLO Transit logo have a
high contrast, have no background, and have a consistent location on all the buses.
Andrew Rubin commented on the applicability of the wrapping of the bus for
future advertising endeavors.
Bob Johnson commented that the decision how sponsoring companies are
depicted in the art should be up to the artist and not to the companies.
6-14
ATTACHMENT 5
Richard Lee questioned when the. Art on Bus would be implemented. Mr. Lee
commented that it would be good to have the art on the bus in time for Try Transit.
Month in September 2002.
Motion made by Jean Knox; seconded by Bob Johnson, to approve the
recommendation of the Art on Bus Panel with the additional condition that
Jennifer Allen-Barker review the SLO Transit logo in the design. The motion
carried unanimously.
MEMBERS' COMMENTS
Richard Lee reported to the Committee that Cal Poly ASI President Angie Hac
discussed the need for evening service during a campus meeting. Mr. Lee inquire i the
issue of evening bus service will be addressed in the Short Range Transit P. . Deby
Anderson confirmed the issue of evening bus service is being reviewed part of the
Short Range Transit Plan. Austin O'Dell also confirmed that the eva tion of evening
bus service is part of the scope of work for the Short Range Transit ,an.
Bob Johnson commented on looking into changing the. the Mass Transportation
Committee conducts business. Mr. Johnson suggested following: alternates sit at the
table with the Committee, alternates sit in if a me er is absent and vote in place of
member, and have the election of the Chair and ce-Chair take place after new members
are seated. Austin O'Dell informed the Co ttee that this topic will be discussed at the
next regular meeting of the Mass Trans p ation Committee on June 12,2002.
Bob Johnson also commented o oking into sidewalk cutouts for buses to pull into at
bus stops so that buses do of block traffic causing potential safety problems. Mr.
Johnson requested the C ttee and staff look at the possibility of sidewalk cutouts for
bus stops.
ADJO NT
The eting was adjourned at 3:10 p.m. until the next regular meeting of the Mass
T portation Committee scheduled for June 12, 2002.
Attest:
Date:
Heidi Vonblum, Transit Intern
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