HomeMy WebLinkAbout01/21/2003, PH1 - PARKING RATE INCREASES 2003-04 counciLWeb,D� 3
jacEnaa REpom It.N.'e-WI OF SAN LUIS OBISPO
FROM: Mike McCluskey,Director of Public Works
Prepared By: Tim Bochum,Deputy Director of Public Works
Keith Opalewski,Parking Manager
SUBJECT: PARKING RATE INCREASES 2003-04
CAO RECOMMENDATION: The City Council should adopt a resolution
1) that effective April 1,2003 would increase:
a. the garage parking fees to 60 cents per hour and the maximum daily fee to $6.00
b. the monthly garage Proxcard rate to $50 per month at the Palm Street Garage and $60 per month
at the Marsh.Street Garage
c. the daily lot parking fee to$1.25 per day
d. the monthly parking lot permit and monthly long-term meter permit to $30 per month
2) that effective July 1, 2004 would increase:
a. the garage parking fees to 75 cents per hour and the maximum daily fee to $7.50
b. the monthly garage Proxcard rate to $60 per month at the Palm Street Garage and $75 per month
at the Marsh Street Garage
c. the daily lot parking fee to $1.50 per day
d. the monthly parking lot permit and monthly long-term meter permit to $40 per month
DISCUSSION
Background
At its June 4,2002 meeting,the CityCouncil reviewed the status of the Changes in Working Capital for the
Parking Fund and as a result directed staff to:
a. Analyze the desirability and effects of maintaining the linkage between garage fees and meter
rates
b. Meet with the stakeholders who would be affected by possible garage fee increases
C. Return to the Council in fall 2002 with recommendations for possible garage fee increases that
would take effect.at the same time as scheduled meter rate increases
On January 1, 2003 hourly meter rates for the City were adjusted from 70 cents in the core and 50 cents in
other areas to 80 cents and 60 cents per hour respectively. This increase was pursuant to Ordinances
No.1099 (1987 Series), 1194 (1991 Series), and 1233 (1993 Series) which periodically adjusted and pre-
approved meter rates at five-year intervals up to January 1, 2003. The above garage rate increases are being
recommended to coincide with the meter increases to maintain some level of parity between meter rates and
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Council Agenda Report: Parking Rate Increases-2003-04
Page 2
hourly garage rates and to assure adequate future revenue is available for continued development of off-street
parking facilities.
Historically, there has been some correlation between the core meter rates and hourly garage rates, with the
garage rates set slightly lower in order to encourage drivers to use garages rather than on-street parking
spaces. This variance was also initially established to increase the occupancy rate of the garages,which were
underutilized in the early 90's. With the advent of the Downtown Center in 1994-95 and an ever-increasing
economically vital downtown, there is no longer a need to provide a"large incentive" for people to use the
garages. The recent completion of the Marsh Street Garage project is a testament to the high demand for
more garage spaces.
The recommendation is to phase rate increases over the next 18 months, which are reflected in the following
table:
Current April 1,2003 July 1,2004
Palm Garage
Hourly rate $0.50 $0.60 $0.75
Daily maximum $5.00 $6.00 $750
Monthly rate $40:00 $50.00 $60.00
Marsh Garage
Hourly rate $0.50 $0.60 $0.75
Daily maximum $5.00 $6.00 $7.50
Monthly rate $50.00 $60.00 $75.00
Daily lot and Meter permits
Daily fees Lots 9 and 14 $1.00 $1.25 $1.50
Monthly Lot 14 $25.00 $30.00 $40.00
Monthly long-term meter $25.00 $30.00 $40.00
A 20 percent increase would be applied to the garages and lot permits effective April 1, 2003. The second
phase would implement a 25 percent increase to all rates effective July 1, 2004. This phased approach offers
the advantage of increasing rates in smaller increments as opposed to a larger one-time rate increase. The 60
cents per hour for the garages will match the lower meter rate that was increased on January 1, 2003. The
hourly garage rate of 75 cents per hour, slightly lower than the core 80 cents per hour, is more of a matter of
efficiency for the booth attendant and convenience for the customer to charge garage rates in 25 cent
increments. Both of the recommended garage rate increases are within the average rate ($0.93.per hour and
$7.34 per day) for the survey cities that we typically use for comparison purposes (Attachment 2). Finally,
maintaining parity between the meter rates and garage rates will become increasingly important as the City
continues to convert high revenue-generating surface parking lots to garage parking spaces. As it stands
now, revenue from parking lots and parking fines subsidizes parking garage patrons. In the future as the
surface lots become fewer, the garages will need to become self-sufficient.
The recommended proxcard increases keep with the differential rate format that was approved by Council in
May 2001. Maintaining a lower monthly rate at Palm will continue to encourage more long-term use at this
facility, as well as match the percentage increase for the Marsh Garage monthly rate. The lot permits and
long-term meter permits and daily rate increases are being recommended to proportionately keep up with the
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Council Agenda Report: Parking Rate Increases-2003-04
Page 3
meter and garage rates, but still offer an incentive to downtown employees to continue to use the peripheral
meters and parking lots. The April 1, 2003 implementation date for the proxcards and monthly permits is
being recommended because these permits are billed quarterly through the Finance Department. Quarterly
billings are sent out 30 days prior to their due date, so any increase would need to be approved prior to the
normal mailing date(March) for the quarterly bills.
Meet with Stakeholders
At its November 8, 2002 meeting, the Parking and Access Committee of the San Luis Obispo Downtown
Association(SLODA)took the following actions:
1. Supported the planned meter rate increase for core and outlying areas; and
2. Approved a motion to defer the other pending rate increases so that more SLODA review and study can
be undertaken before a formal position is derived for the other proposed rate increases.
The motion was also considered by the Board of Directors at their November 12, 2002 meeting,whereby the
Board supported the Parking Committee's recommendation to defer the proposed rate increases until the
stakeholders can undertake more study.
On December 3, 2002, staff met with the Executive Board of the Downtown Association to discuss ways to
gain consensus for the proposed rate increases. The result of this meeting was the recommended phased
approach for the various rate increases. The phased approach shall be presented to the full DA Board at their
monthly meeting on January 14 and support is expected. The minutes of the meeting will be provided to
Council prior to the January 21 meeting.
The Chamber of Commerce also has been informed of the recommended rate increases and they too support
the recommended course of action for increasing parking rates for the coming months.
At the January 2002, Council meeting, when parking in-lieu fee increases were being considered, a new
group of property owners was announced with the purpose of providing additional revenue streams to the
Parking Fund in order to finance additional structures. Staff has not heard from this group since that meeting
and has not made contact with them to discuss these proposed rate changes.
Parking patrons are the true stakeholders as they provide the sole source of revenue to the parking fund. In
order to provide outreach to these stakeholders, staff has posted information posters in the parking garage
exit booths inviting comments and participation at tonight's Council meeting.
CONCURRENCES
The Finance Director concurs with the recommendations in order to keep the Parking Fund solvent and retain
its ability to fund future parking garages. The Downtown Association Executive Board and Chamber of
Commerce also concur with this recommendation. Full board support from the Downtown Association is
expected at their January 14 meeting.
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Council Agenda Report: Parking Rate Increases-2003-04
Page 4
FISCAL IMPACT
During the Parldng Fund review that was presented to Council in June 2002, it was concluded that current
rates plus scheduled future increases plus accumulated working capital balance could cover all operating
expenses, capital outlays and debt service obligations from 2002-03 through 2006-07 (Attachment 3).
However, after building the North Area Regional Facility (NARF), increases in debt services would create
annual deficits of$1.6 million in 2005-06 and $1.2 million in 2006-07 that would make the Parldng Fund
insolvent by 2008-09. To offset this eventual insolvency, financing the NARF and/or other parking facilities
would require increased revenues to be implemented in the near term. The most probable increase was to
link parking garage fees to parking meter rates so some level of panty was maintained. The following tables
project the increased revenues that could be generated from the proposed rate increases for April 1, 2003 and
July 1,2004.
Table 1: Recommended Parking Rate Increases April 2003
Item Current Recommend Annual Revenue
1. Increase hourly rate in parking garages $0.50 $0.60 *$93,000
2. Increase daily max.charge in garages $5.00 $6.00 *$5,000
3. Increase proxcard rate at Palm Garage $40 $50
4. Increase proxcard rate at Marsh Garage $50 $60
*$27,000
5. Increase monthly lot and meter permits $25 $30
Increase daily lot charge $1.00 $1.25 *$25,000
*Estimated revenues for period April 1,2003 to June 30,2004 Total $150,000
Table 2: Recommended Parking Rate Increases July 2004
Item April 2003 Recommend Annual Revenue
1. Increase hourly rate in parking garages $0.60 $0.75 $112,000
2. Increase daily max. charge in garages $6.00 $7.50 $7,500
3. Increase proxcard rate at Palm Garage $50 $60
4. Increase proxcard rate at Marsh Garage $60 $75
$33,000
5. Increase monthly lot and meter permits $30 $40
Increase daily lot charge $1.25 $1.50 $31,000
Total $183,500
Implementing the above phased rates would allow the Parking Fund to maintain its solvency by eliminating
the projected $1.6 million deficit by 2008-09 based on the projected annual revenue stream of over$300,000
from the proposed increases. As a result, future operating expenses and debt services for planned projects can
be achieved at a modest pace if the recommended increases are implemented in the immediate future as
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Council Agenda Report: Parldng Rate Increases-2003-04
Page 5
opposed to postponing rate increases to some future date, whereby a more dramatic "catch-up" increase
would be required to construct future garages.
Furthermore, pursuant to Municipal Code 10.52.010 (Parking meter zone-Rates) January 1, 2003 is the last
pre-approved meter rate increase. Historically the meters have increased in 10-cent intervals every five years
as set forth in previous ordinances. The recommended garage rate increases will establish some level of
parity with the last approved meter rate increase. Based on current projections for planned projects,the meter
rate and proposed garage rate increases will meet the required revenue stream for the next six years and
beyond. As such, no new pre-approved meter increase is being proposed at this time. This approach will
allow future meter and garage rate increases to be addressed as the need arises, rather than on a preset
schedule.
ALTERNATIVES
The City Council may choose to modify or defer one or more of the recommended rate increases and/or
request additional information from staff.
ATTACHMENTS
Attachment 1: Resolution modifying various downtown parking fees
Attachment 2: City Rate Comparison Survey
Attachment 3: June 4,2002 Parking Fund review Council report
Attachment 4: Minutes of Downtown Association meeting(forthcoming)
I:councilagendareports/2002reports/pazldngrateincreases-2003v-2
I��
ATTACIB ENT 1
RESOLUTION NO. (2003 SERIES)
A RESOLUTION OF THE COUNCIL OF THE CITY OF SAN LUIS OBISPO
APPROVING THE ESTABLISHMENT OF MONTHLY AND DAILY FEES
FOR PARKING; ESTABLISHING PARKING FEES AND HOURS FOR
USERS OF THE CITY'S PARKING STRUCTURES; AND
REPEALING ALL REFERENCES TO PARKING FEES AND HOURS
AT THE CITY'S PARKING STRUCTURES IN RESOLUTION NO. 9301 (2002)
WHEREAS, the City wishes to provide secure and user friendly parking for all users of the
parking structures; and
WHEREAS, the parking program needs to continue to be self-sufficient for its financial
commitments; and
WHEREAS, the City has the support of the Downtown Association and the Chamber of
Commerce to implement changes in the parking garage and lot rates; and
WHEREAS, the Council has considered the staff report and held a public meeting on the
proposed changes to the parking garage rates and hours and monthly and daily fees for parking.
NOW THEREFORE, BE IT RESOLVED by the Council of the City of San Luis Obispo as
follows:
SECTION 1. All references to parking fees and hours at the City's parking structures in Resolution
9301 are hereby repealed.
SECTION 2. The parking rate and hours for charging fees in the city's parking structures shall be the
first 60 minutes free and 60 cents per hour with a daily maximum of$6.00 per visit from 8 a.m. until
7:00 p.m. each Monday, Tuesday, and Wednesday, effective April 1, 2003.
SECTION 3. The parking rate and hours for charging fees in the city's parking structures shall be the
first 60 minutes free and 60 cents per hour with a daily maximum of$6.00 per visit from 8:00 a.m.
until 11:00 p.m. each Thursday, Friday and Saturday, effective April 1, 2003. Sundays will be exempt
from any parking garage fees.
SECTION 4. The parking rate and hours for charging fees in the city's parking structures shall be the
first 60 minutes free and 75 cents per hour with a daily maximum of$7.50 per visit from 8 am. until
7:00 p.m. each Monday, Tuesday, and Wednesday, effective July 1, 2004.
SECTION 5. The parking rate and hours for charging fees in the city's parking structures shall be the
first 60 minutes free and 75 cents per hour with a daily maximum of$7.50 per visit from 8:00 a.m.
until 11:00 p.m. each Thursday, Friday and Saturday, effective July 1, 2004. Sundays will be exempt
from any parking garage fees.
SECTION 6. The monthly fee for proximity cards (Proxcards) for the Marsh Street Parking Structure
R Page 1 of 3
t r LP
ATTACHMENT 1
shall be $60.00 per month. The monthly fee for proximity cards (Proxcards) for the Paha Street
Parking Structure shall be$50.00 per month. These rates will be effective on April 1, 2003.
SECTION 7. The monthly fee for proximity cards (Proxcards) for the Marsh Street Parking Structure
shall be $75.00 per month. The monthly fee for proximity cards (Proxcards) for the Palm Street
Parking Structure shall be$60.00 per month. These rates will be effective on July 1, 2004.
SECTION 8. The monthly lot fee and meter permits shall be $30.00 per month. The daily lot fees
shall be$1.25 per day. These rates will be effective on April 1, 2003.
SECTION 9. The monthly lot fee and meter permits shall be $40.00 per month. The daily lot fees
shall be$1.50 per day. These rates will be effective on July 1, 2004.
Upon motion of , seconded by and
on the following roll call vote:
AYES:
NOES:
ABSENT:
the foregoing resolution was passed and adopted this day of , 2003.
David F. Romero, Mayor
ATTEST
City Clerk
aD AS TO
Gilbert A. rub , Acting City Attorney
R Page 2 of 3
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ATTACHMENT 2
GARAGE RATE SURVEY
Description SLO I 'Cal Poly j*MontereYIMonterey SJ SB SC SR I Average
Downtown I Cannery Row
Free Minutes 60 0 60 0 0 75 0 60 32
Hourly Rates $0.50 n/a $1.00 $1.50 $1.50 $1.00 $0.50 $0.50 $0.93
Daily Maximum $5.00 $1.75 $8.00 $12.00 $9.50 $10.00 $5.00 $7.50 $7.34
Monthly Permits $40 $14.00 $30.00 n/a $75.00 $75.00 $31.00 $64.00 $47.00
$50
'Monthly Permits are for employees
SJ-San Jose
SB-Santa Barbara
SC-Santa Cruz
SR-Santa Rosa
` r�
-44TTACHMENT.3
council �` -
agenda aEpont _ $L9* CITY OF SAN LUIS OBISPO
FROM: Michael D. McCluskey,Public Works Director=Pt"K
Prepared By: David Elliott, Administrative Analyst
SUBJECT: Parking Fund Review 2002-03
CAO RECOMMENDATION
1. Review and discuss the worksheet"Changes in Working Capital-Parking Fund"
2. Approve a C1P project request for the Palm-Morro Parking/Office Building ($8,481,400
cost for the Parking Fund in 2002-03)
3. Adopt a resolution that adjusts two parking fines to be consistent with the county-wide bail
schedule
4. Direct staff to:
a. analyze the desirability and effects of maintaining the linkage between garage fees
and meter rates ,•.
b. meet with the:stakeh6lders who would be affected by-possible garage fee increases
c. - ietuin 't6 tlie-`Council Mi ' `fall 2002`vitli�re6ommendations for possible garage fee
increases that.would take.effect at the same time as.scheduled meter rate increases
- :,• - -- -- - ':e:. : ..•Jia'. dL.. :}.
_ --- ..;:-rte` 11i !���3='°�2"k .• '
DISCUSSION -�.. �y ,y - s
• .-.� "° .L;••`: J lfi 'jlhJ r�tb ! :.�' �?,., 11i 6v�=T2S '�l'-t:i ♦ f _l �.�:•. -
Worksheet Assumptions , ,
�7�Jr7 "` a ?,,:,jig 2J7� ,•! -f. .
The `attached worksheet, Changes in=WoTJdug Cs0ita`1'= NMug Fund;projects sources of
revenue and uses of revenue or the arkiui fund:over the five-year period froiu 2002-03 to
2006-07.`Worksheet-projections are ba�.sed•on tie following assumptions:
1. Revenue from parking meters, garage fees, passcard sales, meter permits, and fines will
increase by one percent-each year due to increased parking de iand.
2. Parking meter rates 'vtll-increase sby'10 cents per hour mi .Tiii a 2003 as called for in
Municipal Code Section 10.52.010.
3. Annual fine and foifeiture revenue will decline by $43,300 after the Court Street parking
lot is sold and developaieut on the site begins.
4. Annual parking meter revenue will decline by$146,000 after the Court Street parking lot is
sold and development on the site begins.
5. Annual parking garage revenue will increase by $242,000 after completion of the Marsh
Street Garage Expansion in September 2002.
6. Annual parking garage revenue will increase by $130,800 after completion of the Palm-
Morro Parking/Office Building in September 2003.
7. Annual parking garage revenue will increase by $512,000 after completion of the North
Area Regional Facility(NARF) in 2006.
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ATTACHMENT 3
Council Agenda Report—Parking Fund Review 2001-02
Page 2
8. Annual building lease revenues will increase by $34,700 after completion of the Marsh
Street Garage Expansion in September 2002.
9. The Court Street development project will pay parking in4ieu fees in the amount of
$512,000 in 2002-03.
10. Ongoing operations appropriations will increase by three percent each year.
11. Annual operating costs will increase by $18,200 after completion of the Marsh Street
Garage Expansion in September 2002.
12. Annual operating costs will increase by $84,200 after completion of the Palm-Morro
Parking/Office Building in September 2003.
13. Capital project appropriations from fund balance will include:
a. North Area Regional Facility - Parking @ $140,000 for environmental review in
2002-03
b. Marsh Street Garage Repainting @$70,000 in 2002-03
C. Palm Street Garage Lighting Replacement @$90,000 in 2002-03
d. Parking Lot Resealing @$125,000 in 2002-03
e. Parking Lot Lighting Replacement @$402000 in 2003-04
f. Marsh Street Garage Lighting Replacement @$85,000 in 200405
14. Annual debt service for the Marsh Street Garage Expansion will cost about$547,500.
15. Annual debt service for the Palm-Morro Paiking/Office Building will cost$472,100.
16. Annual debt service for the entire $28.9 million cost of the NARF project will be
$1,078,900 starting in 2005-06. Debt service on $1.3 million of this cost needed for land
acquisition and design will be$989100 in 2004-05.
17. The Parking Fund share of proceeds from the sale of the Court Street parking lot will
amount to$1,471,500 in 2002-03.
18. The Parking Fund share of proceeds from a bond issue in the amount of$6,497,900 will
finance appropriations for acquisition of the Palm-Morro Office Buildingm 2002-03.
�
19. Proceeds from a bond issue in the amount of 24.9 on will finance appropriations for
land acquisition,design,aad construction of NARF.
Conclusions
From the worksheet Public Works has drawn the following conclusions:
I. Current parking rates plus scheduled future increases plus accumulated working capital
balances could cover all planned operating expenses, capital outlays, and debt service
obligations from 2002-03 through 2006-07, although debt service on the NARF project
would drastically reduce working capital balances in the last two years..
2. After building the NARF, increases in debt service would cause annual expenditures to
exceed annual revenues by $1.6 million in 2005-06 and $1.2 million in 2006-07.
Continuing to operate with these annual deficits would exhaust the working capital of the
Parking Fund and make the fund technically insolvent by 2008-09.
3. To avoid eventual insolvency, financing the NARF project would require additional
Parking Fund revenue,probably in the form of modest increases to link parking garage fees
to parking meter rates. Public Works is recommending direction from the Council to:
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HD
ATTACHMENT 3
Council Agenda Report—Parking Fund Review 2001-02
Page 3
a. Analyze effects of maintaining the link between garage fees and meter rates. Ever
since the current garage fee structure.was developed in 1991, garage fees and meter
rates have remained linked to each other. For example, non-core meter rates are
currently 50 cents per hour, which is also the hourly parking garage fee. ("Core"
meter rates are 70 cents per hour.) As noted in the assumptions listed above, effective
January 1, 2003 parking meter rates are already scheduled to increase by 10 cents per
hour, to 60 cents per hour for "non-core" meters and 80 cents for 'bore" meters.
However, no similar increase for parking garage fees has been adopted, although the
desirability of such an increase has been previously discussed with the Council. The
need to continue the past linking of garage fees and meter rates is underscored by two
factors: 1) as demonstrated in the conclusions stated above, revenue enhancements
will be required in order to finance future parking improvements such as NARF and
2) as the City converts surface lots to parking garages, such conversions must be
"revenue neutral". They will be disadvantageous, rather than neutral, if there is a
significant difference between garage fees and meter rates.
b. Meet with the stakeholders who would be affected by possible garage fee increases in
maintaining this linkage with meter rates.
C. Return to the Council in fall 2002 with recommendations for possible garage
increases that would take effect at the same time as scheduled meter rate increases.
CIP Proiect Rsguesst ----
Attached is'a CIP project request for the Palm-Morro Parking/Office Building. Approval of this
project request will provide the means for implementing the recommendations of another item on
the June 4, 2002 Council agenda regarding designation of the City as the "tenant of the Palm-
Morro Parking/Office Building.
Purchasing and equipping the Palm-Morro Parking/Office Building upon its completion along
with related reconfiguration and life-cycle maintenance at City Hall will cost $13,097,200 in
2002-03. $8,481,400 of this cost will be borne by the Parking Fund and $4,615,800 will be
borne by the General Fund. Beginning in 2003-04, ongoing annual net costs will be $603,300 in
the Parking Fund and$237,400 in the General Fund.
Parking Fine Adiustments
The current fine for parking in a fire lane is $75, and the current fine for parking next to a fire
hydrant is $20. Public Works is recommending that these fines be raised to $103 and $50
respectively so that they are consistent with the county-wide bail schedule for similar fines in
other jurisdictions. No significant revenue increases would result.
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ATTACHMENT 3
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ATTACHMENT 4
RED FILE
MEETING AGENDA
SLO Downtown Association DATE//a`�3 ITEM #_12�L
Parking and Access Committee
13 December 2002
Downtown Association Office
Minutes
Present
Tom Swem
Mike Spangler
John Donovan
Brad Bilsten 19<0UNCIL C—CDD DIR
Mark Shaffer b-CAC L! FIN DIR
Deborah Holley, staff O-ACAO C"PIRE CHIEF
2-ATTORNEY C'PW DIR
13-t-LERK/ORIG D-POLICE CHF
QUORUM PRESENT ❑ DEPT HEADS ErREC DIR
CUTIL DIR
Call to order by Swem 8:10 AM. " 0-HR DIR
Motion to approve minutes by Shaffer, 2nd by Spangler, PAIR
Eenda
Parking Rate Increase
viewed prior meeting with Bill Statler and reviewed submitted increase
ndation.
approve recommendation with a removal of"such as NARF ' by Shaffer, 2nd by
, Bilsten asked about impact, asked about plan beyond this time. PAIF.
ee will take this recommendation to the Board for approval.
sked if we could get a more detailed description of budgets;Donovan suggested
ill Statler to parking committee meeting.
Mission Statement
Revised mission statement.
Holley reported on Century Project.
Ride On Update
Shaffer reported developing a web page along with RideShare and APCD with;brochure
of start your own van pool brochure.
Spangler inquired if any funds are available from the state to purchase properties for
parking; could businesses buy shares in a lot.
Shaffer said NARF could be a shared-cost project with little impact to parking fund if
grants through City/County through SLOCOG.
Ride Share
Donovan said try transit month, 35,000 additional rides during that month, all transit
reporting sustained increases.
Swem asked Holley to distribute White Paper on Parking Fund to committee; date change
to January 9 for next meeting.
Meeting adjourned 9:15 AM.
Prepared by D.Holley
12-10-02
I
I
(-Betsy Kiser-6oar8 minutes -14-02 Page 1
SLO Downtown Association
Board of Directors
14 January 2003
City Council Hearing_ Room
Minutes
Present
Correne Weaver
Tom Swem
Landy Fike
Howard Carroll
Steve Owens
Kathy Wolff
Bob Seeley
Craig Boisvert
Brad Bilsten
Frank Merson
Lynn James
Mark Corella
Kathi Main
Deborah Holley, staff
Maryann O'Brien, staff
Ken Schwartz
Betsy Kiser
Patricia Wilmore
Approval of minutes
Motion by Bilsten, 2nd by Owens, PAIR
Mardi Gras
Mardi Gras representative Don Pimentel talked about new thinking, new direction
for Mardi Gras; having to design for"lowest" element; 1/2 locals and 1/2 students
comprise most attendance—need ownership and responsibility from both
groups. Also, looking for clear police presence during parade, while it's not the
paraders that's the problem, it's what's around the parade but need to
responsible for both before and after; what to do with City money—how can
lower taxpayer bite and raise money: with sales of posters, doubloons, t-shirts;
buttons?
Insert flyer in newsletter to more involve Downtown business owners; individual
businesses could sell merchandise, make some money.
Seeley said he felt retailers might do it to help spread the word; James said
depending on quality she would be interested. Pimentel suggested going to
www.slomardigras.com.
Betsy Kiser-board minute— -14ti2 Page 2
Weaver introduced new Council liaison Ken Schwartz.
County Building Update
Weaver said Holley is developing contract to be information center for project.
Century Project
Holley reported on recent activities:.business notification, press conference;
project should begin by end of month.
Copeland's Project Update
Weaver referred to Shelly Stanwyk's email update. Kiser said negotiations are
going well; construction will begin 3 months after Copeland is ready to begin.
Board Elections
Weaver reported an informational meeting was held for prospective members on
Friday.
Retreat is March 28; looking for site at this time.
Kathi Main reported NOVO is open; they have a meeting room downstairs.
City Budget Hearings
Holley reported that year budget hearings are tonight at Laguna Middle School
West End Update
James reported that they have had to postpone meetings until February.
aPar:kin:gCo:mm:ittee Recommendation
otion to approve committee's recommendation to support
ase, 2nd by Fike, PAIF.
Committees Schedule 2 year work plan
Weaver encouraged each committee to set up a work plan meeting.
Pedestrian Street Lights
Swem asked about the location of the lights..
Car Show
Weaver reported that she, Merson, Holley, Obrien and Bragg had met with Joe
Rivera who now works with Calif. Classic Cars; if decided to go ahead, need plan
for event; payment was made.
Donated Adult Playground/Fitness Equipment
Swem reported that the Sargen family has donated some equipment to City; may