HomeMy WebLinkAbout03/18/2003, A4 - APPOINTMENT RECOMMENDATIONS TO THE CULTURAL HERITAGE COMMITTEE nccoun(1cil �n
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CITY OF SAN LUIS OBI SPO
FROM: Council Member Ken Schwartz and Vice Mayor Christine Mulholland
Cultural Heritage Committee Council Subcommittee
Prepared By: Lee Price, City Clerk
Julie O'Connor, Ad trative Assistant/Deputy City Clerk
SUBJECT: APPOINTMENT RECOMMENDATIONS TO THE CULTURAL
HERITAGE CONUVITI"TEE
RECOMMENDATION
1. Appoint Barbara Breska to a four-year term beginning on April 1, 2003 and ending on March
31, 2007.
2. Appoint Sandy Baer to a four-year term beginning on April 1, 2003 and ending on March 31,
2007.
3. Appoint Frank Scotti to a four-year term beginning on April 1, 2003 and ending on March 31,
2007.
DISCUSSION:
There are three vacancies on the Cultural Heritage Committee. Margot McDonald and Matt.
Whittlesley's terms expire March 31, 2003. They have not reapplied. Steve McMasters
resigned, effective February 28, 2003. After advertising, the Council Subcommittee interviewed
three applicants and is pleased to recommend the appointment of Barbara Breska, Sandy Baer
and Frank Scotti to serve four-year terms beginning April 1, 2003 and ending March 31, 2007.
ATTACHMENTS
1. Barbara Breska's application
2. Sandy Baer's application
3. Frank Scotti's application
COUNCIL READING FILE
All applications
G:\Clerk�0 City Advisory Bodies\CHC\CHC Agenda Report 2003
ATTACHMEINT 1
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Registered to vote? -K5 Live in the City Limits?* How long? Ever attended an advisory body meeting?
PLEASE LIST THE ADVISORY BODIES YOU ARE APPLYING FOR:
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(Supplemental Questionnaires and interviews are required for each).
EMPLOYMENT(Present or last employer[or school, if applicable]):
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EDUCATION:
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CURRENT OR.PREVIOUS SERVICE ON CITY OF SAN LUIS OBISPO ADVISORY BODIES(Please list names/dates):
How did you hear about this vacancy? Newspaper Ad Community Group_ Word of Mouth_ City Hall_ Website—
Other: please specify
SPECIAL NOTES: (1) This application and supplement are "public documents" and are available for review upon request. (2)
Applicants are advised that they may be requested to file a Statement of Economic Interest disclosing all reportable interests held by
you at the time of appointment. If applicable, a copy of this form will be provided by the City Clerk. (3) Unless otherwise indicated,
please fill out the attached Supplemental Questionnaire. Thank you.
Applications are accepted year-round;however, if you are applying for a current vacancy,your application must be returned to the
City Clerk by to be considered for the current round of interviews.
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G:1304 Ciry Advisory Bodi.L4ppU,,tion&Soppl=m 1,14dvisory B.6ApplieWion:001..
ATTACHMENT i
Cultural Heritage Committee
1 Why do you want to serve on a City advisory body?
As a resident of the City I am deeply committed to preserving and protecting our-
unique
urunique cultural heritage.
2. Why do you want to be a member of the CHC and what do you hope to accomplish?
My home Is boated in a historical district in downtown San Luis Obispo. The house I
live in is 1100 years old this year. We have taken care during our restoration of it to preserve
its unique character and we feel Nis an asset to our neighborhood. I am very interested in
keeping our neighborhoods and the downtown within the scope of our history and quality of
rle we all enjoy.
3. Have u ever attended a meeting of the CHC or another City advisory body? What
observat�ns did you make?
Many of the advisory body members are from Cal Poly or work for government
agencies. They seem to be under represented by the business community.
4. What qualities,experience and expertise make you a good candidate for the CHC?
1 have a background In Art History and Interior Design. I have assisted my husband,
a local architect,in restoration and design projects. I am a member of the business
community and would bring this perspective to the CHC as well.
S. In your view,what are some key cultural heritage issues in SLO?
To preserve our cultural heritage we must be sensitive to design and development
In the future. There has to be a balance while adhering guidelines seCity's
Historic Preservation ram Guidelines and the intotesStandards.
& Is there any additional Information about yourself you'd like to share? Please feel free to
,attach a resume,if you have ors).
I amfamiliarwith local historyand have a knowledge of ardAecture and structural
rehabilitation. I am a resident of the City and ane In a historkcai Xwervation dk&Ic. if
selected, I would bring my knowledge In art history and experience in renovation and
design to the Committee and would work hand to contribute to preserve the resources of
ouroommunity.
Signature: !L Date: aL��O
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PLEASE LIST THE ADVISORY BODIES YOU ARE APPLYING FOR:
(1) L' IdL+TU.fZp�L 6�'FiRiTAGE COMMiTf°F✓i< (2)
(Supplemental Questionnaires and interviews are required for each).
EMPLOYMENT(Present or last employer[or school, if applicable]):
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How did you hear about this vacancy? Newspaper Ad Community Group_ Word of Mouth / City Hall V*" Website
Other: please specify
SPECIAL NOTES: (1) This application and supplement are "public documents" and are available for review upon request. (2)
Applicants are advised that they may be requested to file a Statement of Economic Interest disclosing all reportable interests held by
you at the time of appointment. If applicable, a copy of this form will be provided by the City Clerk. (3) Unless otherwise indicated,
please fill out the attached Supplemental Questionnaire. Thank you.
Applications are accepted year-round; however,if you are applying for a current vacancy,your application must be returned to the
City Clerk by to be considered for the current round of nterviews.
G:U04 City Advisory Bodial4pplicmion&Stmimwial 4dvisory 8►vo6 A`Cpplirnl•Non 2001.4
ATTACHMENT 2
Cultural Heritage Committee (CHC)
1. Why do you want to serve on a City advisory committee?
After living in San Luis Obispo for 20 years, serving. the past eight of those as a member and
twice chair of the Promotional Coordinating Committee (PCC), I continue to have a desire to
learn more about our community as well as to contribute to sustaining its high quality of life.
Also, I feel this can best be accomplished by active community participation by volunteers such
as myself with keen interests in a variety of city government roles and responsibilities.
2. Why do you want to be a member of the CHC and what do you hope to accomplish?
I have had a life-long interest in art and architecture, especially the historical aspects, and as a
college undergraduate student, I studied and received a degree in interior design. I believe my
ongoing commitment to appropriate preservation fits well with the mission of the CHC to
"...promote the preservation of architectural, archaeological, historical and cultural resources..."
As an arts advocate, I support the notion that all of these resources and their preservation are
essential in maintaining a city whose past is not lost and whose legacy lives on well into the
future. I propose to bring to the CHC an awareness of the impact of the cultural heritage
presence and preservation as one of the City's tourism key appeals.Therefore, noticeable
industry employment and increased income via transient occupancy tax (TOT), let alone sales
tax revenue, are an offshoot of any SLO municipal efforts to enhance our town for tourists and
residents alike.
Likewise, my knowledge of and involvement in local tourism and cultural heritage in their
symbiotic, mutually-enhancing endeavors seems a sensible transition. I believe I can offer
shared visions, goals and accomplishments, in part due to my "cross-over" Interest in
enhancing the enlightenment of locals and tourists alike.
3. Have you ever attended meeting of the CHC or another City advisory body? What
observations did you make?
During my 8-year tenure as a member of the the PCC and as a prior applicant for Grants-in-
Aid funds for a number of local nonprofit organizations, I have attended literally dozens of
advisory body meetings, as well as those of two subcommittees on which I served, the PCC
Marketing Subcommittee and the Visitor's & Conference Bureau Marketing Committee.
Additionally, I attended Mayor's quarterly meetings for more than two years.
My observations over the years of the PCC have been ones of a generally cohesive,
communicative and compromising team who share common goals and strive be make
informed decisions (thanks to their diligent efforts to be abreast of the issues and a supportive,
professional staff). Occasionally, lively, honest debate preceded rational, thought-out
conclusions, rarely with dissension.
ATTACHMENT 2
CHC,
Page 2
4. What qualities, experience and expertise make you a good candidate for the CHC?
I am a detailed-oriented, organized and responsible professional, qualities which lend
themselves to being attentive as well as reliable. I have always had an interest in history,
including family genealogy, local lore and geographical history, not only in San Luis Obispo,
California but in my small, German-settled hometown, California, Missouri. I've traveled to
Germany to visit the National Archives and my family's village in the Black Forest as well as
the archives in Salt Lake City. Endless hours have been spent in libraries, historical societies,
museums and countless number of cemeteries.
For a number of years, I was a sociological researcher at the University of Missouri-Columbia,
specializing in gerontological research. As a result, I am familiar with research protocol and
techniques, both survey and quantitative/qualitative, albeit greatly enhanced by today's
technology versus the then "high tech" microfilm.
My professional work experience has called upon my communication skills, both verbal and
written. I trained volunteer boards of non-profit health care institutions as a civilian employee
for the federal government for a number of years.
In my past positions with Cuesta College, SLO Arts Council and the SLO Symphony, I had
much occasion to work closely with the community, as a trainer and facilitator. Therefore, I
wholeheartedly support offering opportunities for citywide educational programs regarding our
cultural resources and have skills to lend to their design, implementation, presentation and
evaluation.
5. In your view, what are some key cultural heritage issues in SLO?
Much as "planned growth" connotes a logical approach to facing such issues as weighing
urban sprawl and downtown preservation, an "appropriate preservation" policy is key to a
balance between meeting both state housing requirements, for instance, and demolishing city
residential and commercial landmarks. This is especially true n the downtown core and historic
preservation districts. Also, preservation and public education need to continue to be
expanded to the diversity of our city's cultural heritage, for example, the Chinese, Portuguese,
Spanish, Mexican, Native American and other significant multi-cultural enclaves of San Luis
Obispo.
6. Is there any additional information about yourself you would like to share?
In lieu of a formal resume, I offer the following summary of my professional job experience (in
San Luis Obispo):
*San Luis Obispo County Schools - Chris Jespersen School - 1983-1986 (Instructional Aide)
San Luis Obispo County Health Department - Chris Jespersen School 1986-1989 (Therapy
Assistant)
•Cuesta College - 1989-1990 (Director of Public Events)
*Pandora & Co. Graphics & Marketing - 1990-1992 (Marketing, Public Relations)
*SLO County Arts Council - 1990-1991 (Executive Director)
•The Mac-Microgarage - 1990-present (Business Manager/Co-Owner)
•SLO Symphony (Marketing Director) - 1991 -.1995
•SLO Magazine/SLO Journal - 1994-present (Freelance Contributing Writer)
*Johnson Gallery & Framing Studio - 1995, 2002 (Marketing, Special Events)
—CQ
r - " ATTACHMENT 2
aavisouy Body application — supplemental questionnaire
cultuual heultacle committee (chcj
1. Why do you want to serve on a City advisory body?
2. Why do you want to be a member of the CHC and what do.you hope to accomplish?
3. Have you ever attended a meeting of the CHC or another City advisory body? What
observations did you make?
ATTACHMENT-29
supplemental questionnaiae -chc
pace 2
4. What qualities, experience and expertise make you a good candidate for the CHC?
5. In your view, what are some key cultural heritage issues in SLO?
6. Is there any additional information about yourself you'd like to share? (Please feel free to attach a
resume,if you have one).
Signature: Date: r pZ$r�3
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ATTACHMENT 3
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PLEASE LIST THE ADVISORY
,BODIES
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(Supplemental Questionnaires arld interviews are required for each).
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%0�e
How did you hear about this vacancy? Newspaper Ad`14 Community Group_ Word of Mouth_ City Hall_ Website
Other please specify
SPECIAL NOTES: (1) This application and supplement are "public documents" and are available for review upon request. (2)
Applicants are advised that they may be requested to file a Statement of Economic Interest disclosing all reportable interests held by
you at the time of appointment. If applicable, a copy of this form will be provided by the City Clerk. (3)Unless otherwise indicated,
please fill out the attached Supplemental Questionnaire. Thank you.
Applications are accepted year-round;however, if you are applying for a current vacancy,your application must be returned to the
City Clerk by to be considered for the current round of interviews.
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GA304 ON Advisory BodiuUpplication&Soppi mantatrUdvitory Body Application 200l.t
ATTACHMENT 3
acwlsouy 1306y application supplemental questlonnalae
cultuizal heRltage committee (chc)
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ATTACHMENT 3
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FRANK SCOTTi ATTACHMENT
949 West Street
San Luis Obispo,CA 93405
(805)717-2708
fscotti@eartWink.net
CAREER SUMMARY
CREATIVE DIRECTOR/ART DIRECTOR with significant proven experience building brands via integrated advertising,
marketing and web-based initiatives.Experience includes:
Strategic development of complete brand positioning including competitive analysis,advertising campaign,integrated marketing
support and graphic architecture for major consumer brands
Creation of award-winning print,television and out-of-home advertising campaigns for both new products and established brands
Development of integrated consumer sponsorships and tie-in relationships to create brand affinity and loyalty
Educating clients and adult students in advertising,brand building and creative problem solving
WORK EXPERIENCE
LEO BURNETT USA,Chicago,IL 1999-2002
Creative Director.Arte(1/02-current)
•Responsible for managing all advertising initiatives for the Allstate Financial brand
•Art Director responsible for the creative development of critically-acclaimed,"The Right Hands"national print campaign
•Leveraged merchant partnerships to boost overall brand relevance while addressing acceptance perception head-on
•Developed marketing partnerships with key opinion leaders,including:Charlie Trotter,Charlie Trotters Restaurant and Lynn Johnston,
award-winning cartoonist of For Better or For Worse
KLy Results:
•Allstate Financial Services Division awareness increased+32%(1'quarter 2002,previously>8%awareness)
•Overall brand awareness of`The Right Hands"campaign increased from 47%to 59%(10 quarter 2002)
Associate Creative Director,Morgan Stanky Dean Witter(11/1999-1/2002)
•Developed corporate identity via logo and style guide to drive all customer advertising
•Launched new advertising campaign after the merger of Dean Witter and Morgan Stanley
•Positioned Morgan Stanley as the premier consumer financial investment firm via integrated advertising campaign and intemet effort
•Created advertising relevant to current economic outlook,utilizing current events and vortical publication personalities
•Maintained existing consumer confidence(55-70 year old)while targeting 35135 age group by redefining the company personality
Associate Creative Director.Miami Ad School,Quarter Away Emmm(09/1999-09/2001)
•Responsible for curriculum design,teaching,and evaluation of selected course of study(art direction,copywriting)for adult students
•Stimulate and sustain creativity in a problem-solving environment
•Promote and support the Miami Ad Schools core values of education
Ac o late Creative Director,PROCTER&GAMOBLE(1 q _ )
•Created poster campaign positioning P&G as a technology innovator with cutting-edge products and discoveries to better our lives
BRESSLER&YAUGER,Atlanta,GA 1998-1999
Sr.VP.Creative Director,University Community Room)
•Launched promotional campaign for Tampa Hospital's 30P birthday,including exterior building wrapped with a bow
•Leveraged the hospitals achievements and medical advancements in birthday announcement ads
•Integrated birthday celebration with patients in-hospital experience with a patient-care kit including a rose and thank-you card
Sr.VP-Creative Director.Greeuvr7le Hospital Sym
•Created direct mail recruitment campaign for Greenville Hospital System,the regions largest employer and medical facility
•Targeted out-of-state medical professionals,enticing prospective employees to consider the reputation of the hospital
AND the quality of life in Greenville,NC.making it seem like an easy choice to"Make the Move'
Key Results:
•Phenomenal DM response rate of over 10%.All open medical positions at the hospital were successfully filled in addition to
obtaining qualified applicants and hires for administration and clerical positions
194 f4
ATTACHMENT
TEAM ONE ADVERTISING,EI Segundo,CA
Art Director 199&1998
•Created web site design and online advertising for Lexus,City of EI Segundo and America West Air Lines
OGII.VY&MATHER,Atlanta,GA 19941997
Art Director.Kodak
•Responsible for generating new business ideas,developing integrated advertising including print,TV,web and promotional
give-away for Kodak's brand new digital camera,the DC-10.
•Introduced the first digital cameras to the public with the first four-color ad to ever run in the Wall Street Journal
•Created the first webisodes,an interactive web series that featured the Kodak DC-10 camera in an ongoing adventure story
•Designed Kodak Digital mouse pads as a promotional item for trade shows and Kodak shareholders annual meeting
Key Results:
•The Kodak DC-10 webisodes and main character were featured on C-Net Television Network
•Unprecedented web hits for digital camera site,setting industry records
•Award-winning advertising print effort and mouse pad design series
Art Director.EgLt m Children's Hospital
•Created a new brand identity for Egleston Children's Hospital,the premier care facility for children in the Southeast region
•Capitalized on the brands existing logo identity and playfulness of child-like colors and design
•Launched a series of animated TV commercials featuring safety-tips for the adults caring for children
•Created a tie-in give-away to correspond with TV/print advertising and the 1996 Atlanta Summer Olympics
Art DQeet"r American Cancer SnS_ 9
•Strategized and created the ACS's first anti-cigar smoking ad campaign
•Fashion-oriented anti-cigar ads ran in Glamour and Vogue
Key Results:
•Award-winning ads within the advertising community,endorsed by the medical community,praised by the Wall Street Journal
CREATIVE CIRCUS,Atlanta,GA 1995-11996
anctroctor
•Taught concept classes to adult students seeking to build a creative advertising portfolio
•Responsible for curriculum design,teaching,and evaluation of students in selected course of study(art direction,copywriting)
•Nurtured the students ongoing relationship with the Creative Circus and their fellow students
BBDO,Los Angeles,CA 1991-1994
Art Director.Asahi Beer
•Create advertising to position Asahi Beer as the Japanese import,separating itself in the general import market category
•Design of table tents,price promotionals and in-store cooler stickers consistent with consumer advertising effort
Art Director.Apra Systems
•Launched the world's first virtual reality video game vest,the Aura Interactor,by targeting 12-24 year-old male opinion leaders
•Created in-your-face,award-winning ads,causing a buzz of anticipation in the Tokyo market months before release
•Positioned the virtual reality vest as a cross-platform devise by featuring video games of the top three software developers
Central Typesetting Company,Los Angeles,CA 1988-1990
Dedgma
•Introduced the Apple Macintosh as a typesetting and design tool into an existing PC typesetting environment
FRANK SCOTTI ATTACHMENT 3
949 West Street
San Luis Obispo,CA 93405
(805)717-2708
fscotti@earthlink net
EDUCATION/TRAINING
Ken Blanchard's Situadonal 1"dersh�p 11.2001
Objectives: Increase the frequency and quality of conversations between managers and people they lead
Create more flexible and adaptable company leaders who are better equipped to manage change
Improve managers'ability to develop and retain talent
007w&Mather International Creative Seminar.NY.1996
Courses:Principles of Account Management(William E.Phillips)
Whole Brain Management effective communications with clients and agency partners(Andrew Satter)
The Tao of Creativity(Andre De Zanger)
_Under duate 1986,California State UniversiMLoring Beach
Radio&Television,Ari History
Bachelor of Flue Arts,1997 CaliWmin State University FoRe ton
Graphic Design,Computer Graphics.
AWARDS/RECOGNITION
ADDY Awards
Adweek Magazine
Applied Arts Annual
Art Direction Magazine
Chicago Tribune
Chicago Sun-Times
Chicago Windy Awards
Clio Awards
New York Rx Awards
New York Times
Print Design Annual
The One Show
Show South Awards
Wall Street Journal
West Coast Show