HomeMy WebLinkAbout09/02/2003, C10 - ENDORSEMENT OF CITIES THAT READ CAMPAIGN council
j acEnda Report
CITYOF SAN LUIS O B I S P O
FROM: Wendy George, Assistant City Administrative Officer lJ
SUBJECT: ENDORSEMENT OF"CITIES THAT READ" CAMPAIGN
CAO RECOMMENDATION
Approve a resolution endorsing the California Literacy, Inc., "Cities that Read"Campaign.
DISCUSSION
California Literacy, Inc., in collaboration with Verizon and the California State Library Association,
has created a statewide campaign to raise awareness about the importance of adult literacy, as well
as to recognize the achievements of California cities that have made a commitment to the adult
literacy issue. A roster of cities endorsing the campaign will be announced on International Literacy
Day, September 8, 2003, and at various other settings throughout California.
The purpose of the campaign is to raise literacy awareness and to unite California cities for adult
literacy. Once a city joins the campaign, it can promote itself as a one of the"Cities That Read"and
become part of an information network that will 1) generate a better understanding of the cost of
illiteracy in our communities as it relates to business, families, health, financial planning and
government and 2)assist in the formation of a strategic plan for California literacy solutions.
Cities are asked to select a level of commitment in support of the campaign. Based on the large
number of major projects and activities currently being handled by staff, we are recommending that
the City provide the lowest level of support by simply endorsing the campaign at this time. We
have already provided $5,400 to the local Literacy Council through the Human Relations
Commission's grants-in-aid program. We also provide support to the City/County Library in the
amount of$14,200. While the library isnot directly involved in the Cities that Read campaign, it
does work closely with the Literacy Council to provide materials for their programs.
FISCAL UVIPACT
There is no fiscal impact to endorsing the campaign.
Attachments
1. Letter from California Literacy, Inc.
2. Resolution
CAD
" August 14,2003 DOW 1
Mayor Dave Romero
990 Palm ST
3` { San Luis Obispo,CA 93401
.(y \ •moi. i �..�. la'
RE: CALIFORNIA LITERACY'S "CITIES THAT READ"CAMPAIGN
A cAkFAf.6N:
Benefits of
California Literacy, Inc.
CITIES THAT READ
To Mayors, County Supervisors, Cites, and Counties
• Statewide promotion of your city's/community's designation as one of
California's CITIES THAT READ
• Local promotional ads, materials and activities highlighting your community as
one of the CITIES THAT READ
• Increased local public awareness about the impact low literacy skills have upon
communities
• A position for the mayor, county supervisor, or other representative in the
"California Mayors Literacy Network"
• Inclusion in an information network which will 1) generate a better
understanding of the cost of illiteracy in our communities as it relates to
business, families, health, financial planning, and government and, 2) assist in
the formation of a strategic plan for California literacy solutions
• Use of the CITIES THAT READ logo on city/county materials, publications,
stationery and website
• Technical literacy support from California Literacy, Inc. to city/county offices
and personnel
• Technical support from California Literacy, Inc. to local literacy program
coordinators in hosting events for ceremonial presentation of a community's
CITIES THAT READ award
• An electronic link from.the CITIES THAT READ website to your city's
website highlighting that community's commitment to adult literacy
THIS is a WIN-WIN
OPPORTUNITY for ALL!
Co -
,_.California Literacy and Cities That.Rea;:
Agreement for Meeting
Cities That Read Criteria
As the Mayor and representative of the city/county of
California,
I agree to support adult literacy in my community and the Cities That Read campaign in the following
ways(please check the item or items that you and your city/county commit to do in support of Cities
That Read):
_ My city and I do hereby endorse the Cities That Read campaign as coordinated by California
Literacy and do support the concept of the California Mayors Literacy Network.
My office will designate a liaison to represent me and my interest,and the interest of the
community I represent,in supporting adult literacy in my area. My representative will be my
communication link with the literacy workers in my community. My representative will also
support my city's/county's retention of its Cities That Read status. This individual may also
represent me in the California Mayors Literacy Network.
My office will be an active partner in supporting adult literacy in my community and will be
of assistance in setting the foundation for a local literacy coalition. If a coalition already
exists in my community,my office will be supportive of this literacy coalition. The coalition
will be made up of local,diverse adult literacy program representatives,businesses,and other
agencies and influential supporters.
My office commits to sending one representative to the first meeting of the California
Mayors Literacy Network,taking place at California Literacy's 2003 Statewide Adult
Literacy Conference,in Pasadena,Thursday, October 2.
My office commits to take advantage of potential local, regional and statewide media
coverage,and literacy information and materials made available through Cities That Read,
to help establish or strengthen adult literacy activities in my city/county.
Printed Name of Mayor:
Mayor's Signature:
Title(if other than"Mayor'):
Name of Liaison,if identified:.
Liaison Email Address:
Contact Phone Number. Date:
Please fax this agreement to 619-291-7324 OR e-mail to 9osecruz(ii,)caliteracy.ore
OR......mail to..........Jose Cruz,California Literacy,2225 Camino del Rio S.#A,San Diego,CA 92108
- ' AffACHMEIf2
RESOLUTION NO. (2003 Series)
A RESOLUTION OF THE COUNCIL OF THE CITY OF SAN LUIS OBISPO
ENDORSING THE CALIFORNIA LITERACY, INC. "CITIES THAT READ"
CAMPAIGN
WHEREAS, 25% of all adults in California are at the lowest literacy level; and
WHEREAS, to be functionally illiterate means to be unable to read, write and
communicate in English or compute and solve problems at levels of proficiency necessary to
function on the job or in society; and
WHEREAS, California Literacy, Inc., in partnership with Verizon and the California
State Library Association, has developed a campaign for adult literacy;
NOW, THEREFORE, BE IT RESOLVED by the Council of the City of San Luis
Obispo that the City of San Luis Obispo endorses the "Cities that Read" campaign and supports
the concept of the California Mayors' Literacy Network,
Upon motion of , seconded by
and on the following roll call vote:
AYES:.
NOES:
ABSENT:
The foregoing resolution was adopted this day of , 2003.
David F. Romero, Mayor
ATTEST:
Lee Price, C.M.C.
City Clerk
APPROVED AS TO FORM:
Jon . Lowell
City Attorney