HomeMy WebLinkAbout03/15/2005, A12 - APPOINTMENT RECOMMENDATIONS TO THE PLANNING COMMISSION council
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C I T Y OF SAN LUIS O B I S P O
FROM: Vice Mayor John Ewan and Mayor Dave Romero
Council Subcommittee for the Planning Commission
Prepared By: Audrey Hooper, City Clerk'
SUBJECT: APPOINTMENT RECOMMENDATIONS TO THE PLANNING
COMMISSION
RECOMMENDATION
1. Reappoint Carlyn Christianson for a four-year term beginning April 1, 2005 and ending
March 31, 2009.
2. Appoint Andrew Carter for a four-year term beginning April 1, 2005 and ending March
31, 2009.
DISCUSSION
James Caruso and Carlyn Christianson's terms will expire on March.31, 2005. Mr. Caruso has
not reapplied. Ms. Christianson has reapplied and is eligible to serve a four-year term. After
advertising for the vacancy, the Council Subcommittee interviewed fifteen applicants. The
Council Subcommittee is recommending the reappointment of Carlyn Christianson for a four-
year term and the appointment of Andrew Carter fora four-year term.
ATTACHMENTS
1: Carlyn Christianson's application
2. Andrew Carter's application
COUNCIL READING FILE
All applications
G:\304 City Advisory Bodies\Planning CommissionTlannng Commission Agenda Report 2005.doc
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ATTACHMENT 1
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How did you hear about this vacancy? Newspaper Ad_ Community Group - Word of Mouth_ City Hall_ Website—
Current Advisory Body
Other please specify
SPECIAL NOTES: (1)This application and supplement are"public documents"and are available for review upon request.
(2)Applicants are advised that they may be requested to file-a Statement of Economic Interests(Form 700) disclosing all reportab
interests held at the time of appointment. If applicable, a copy of this form will be provided by the City Clerk. (3) Unless otherwi.,
indicated,please fill out the attached Supplemental Questionnaire. Thank you.
G:VPI Clry Advisory Bodie.Mpplicmian&SopplemenmLdAdvimry Body Applicai
OFFICE USE
ATTACHMENT
APPUCANT'S NAME ADVISORY BODY APPUED FOR
SCREENING RECOMMENDFOR
INTERVIEW DATE COMMITTEE APPOINTMENT—YES_N
SCREENING RECOMMEND FOR
INTERVIEW DATE: COMMITTEE APPOINTMENT:_YES_NI
TERM BEGINS: TERM ENDS: UNEXPIRED TERM: FULLTERM:
COMMENTS:
LTR SENT(Date)-
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' ATTACHMENT
Attachment to Carlyn Christianson application for Planning Commission-
1. Why do you want to be a member of the Planning Commission?
I enjoy the feeling of contributing to my community in an important area. I believe that the City has
already"invested"in me via conferences,training and staff time educating me on many issues,andI'd hike
to give the City back that time and effort! I think it is important to have lay people on the commission to
give a different perspective than professional planners and architects do(who also contribute an important
viewpoint,don't get me wrong). And of course,I an interested in the issues that the Commission deals
with,especially in the policy areas and long-range planning efforts,such as the Housing Element,Zoning
regs and specific area plans.
2. What do you hope to accomplish?
I would like to contribute what I can to the upcoming discussions of the Orcutt Area specific plan,the
Airport Area specific plan and the update of several other elements of the General Plan that are coming up
for review. I would Ince to finish the Open Space and Conservation Element update. I would like to see
some of the goals and policies of the Housing Element fleshed out into specific programs and regulations.
The interface between the City's needs for housing and commercial growth and its dedication to open space
and our beautifiil environment continues to interest me greatly.
3. Have you ever attended a meeting of the Planning Commission,or another City advisory body? If so,
what observations did you make?
I have been sitting on the Commission since November of 2002,missing my first meetings only this past
year,in September of 2004. So I have indeed attended meetings! My observation remains the same as
what I noted in my original application—it is a tricky tightrope to walk being on such a Commission.
Balancing the need to be as open to the public as possible while still getting through agendas,the desire to
express opinions and thoughts that might be useful to the public or to staff and Council but not wasting
time...tricky indeed! I've tended to be one who believes that the world doesn't need to hear every thought
I have,and that the public has the absolute right,indeed an imperative,to share its opinion,but not the right
to disrupt or highjack the process.
4. What qualities,experience and expertise make you a good candidate for the Planning Commission?
I believe.my legal background has helped great deal in just allowing me to understand more easily a lot of
the riding material. (I'm licensed but do not practice law.) My involvement in the community as a
volunteer in many arenas has given me a broader viewpoint than some. My experience on the PC itself is
of course very helpful in that I already am familiar with how the PC works,what the job of the PC is,and
the history and details of the many issues and policies that the PC deals with
5. In your view,what are some key planning issues in SLO?
See my answer to#2,but in addition,I think that traffic will become an increasingly important issue. We
are growing one way or another,and the issue of how that growth n$ects transportation issues,along with
air quality,will play an increasingly important role for the public and for the PC. The passionate debate
over Prado Road and its two ends(the intersection with Broad and the freeway interchange)illustrates this
perfectly,not to mention the debate over development of downtown parking and a transportation center.
Other big-picture issues are water(not so worrisome right this minora—as usual the rains come and
foolishly wash our worries away),the relationship with Cal Poly's and Cuesta's slndemishaffffaailty
especially on housing and transportation,and the ongoing impact of California's budget situation. On a
slightly smaller scale,medical office space has been a"boutique"issue that actually has some bigger
implications for the City than it first appears. And of course the interplay between the downtown and the
rest of the City is ongoing and important.
6. Is there any additional information about yourself you'd like to share?
I really enjoy making my contribution via the Planning Commission.Itis the right amount of time and
effort in the right arra for me,and I have greatly appreciated the opportunity to serve the Council and my
community in this way. I would very much look forward to serving another term if re-appointed.
ATTACHMENT 1
Carlyn Christianson
545-H Brizzolara St.
San Luis Obispo, CA 93401
(805) 560-9320 cell–(805) 783-1020 work--carlyn@charter.net
EDUCATION
J.D., May 1979 Member, California State Bar
Hastings College of the Law Inactive License
San Francisco CA
A.B., June 1976 Women in American Society
University of California (Individual Major)
Davis CA Graduated with Honors
WORK EXPERIENCE
February 1998-present PRACTICE ADMINISTRATOR
COASTAL ANESTHESIOLOGY MED. ASSOC. Manage medical group practicing at 6+ facilities.
P.O. Box 1185 Responsible for contracting, marketing, fiscal
San Luis Obispo, CA 93406-1185 tracking &analysis, scheduling, credentialing, risk
management, communication and the group
partnership well-being in general.
December 151995-December 1997 MEDICAL OFFICE ADMINISTRATOR
FUNCKES&CLUTTER, MDs. Responsible for all aspects of practice operations
1941 Johnson Ave., Ste. 202 for two OB/GYNs, including personnel, marketing,
San Luis Obispo CA 93401 systems analysis, and computerization of office.
October 1989—December 31, 1995 CENTER DIRECTOR, SLO COUNTY
PLANNED PARENTHOOD Responsible for reproductive health clinic,
743 Pismo Street including programs, budget, personnel, media,
San Luis Obispo CA 93401 marketing, QA/RM, security, volunteers, advisory
board and some direct provision of services.
Relocated clinic after arson fire February 1995.
April 1984-March 1989 OFFICE MANAGER
MILLAR&CHRISTIANSON Responsible for all correspondence, phones,
Self-employed attorney's office bookkeeping, and organization &tracking of a very
San Marcos CA large volume of data and discovery documents in
product liability defense fine. Worked with law
firms nationwide.
OTHER EXPERIENCE and VOLUNTEER WORK: Steering Committee Member, Action for Healthy
Communities, 1998-2002; Chair,ACTION Housing Initiative, 2000-2002; Board Member, SLO Chamber
of Commerce (1/2001-12/2003); Chair, COC Housing Task Force (2/2002-12/2002); Board Member,
Environmental Defense Center(2000-2001); Board Member, CIR Co-Chair, Foundation for Community
Design (1998-5/2000); Chair, SLO County Health Commission (6/94-6/96;7/97-6/98—Member 9498);
Board Member, SLO Community Health Foundation (June 96-Dec 97); 1995 Graduate (Class IV), SLO
Chamber of Commerce Leadership Program; Vice-Chair,SLO Coastal Superintendents Blue Ribbon
Committee to Study Teach School (1993).
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Registered to vote? v J Live in the City Limits? How long? Ever attended an advisory body meeting?
PLEASE LIST THE ADVISORY BODIES YOU ARE APPLYING FOR:
(Supplemental Questionna' nd interviews are required for each advisory body).
EMPLOYMENT(Present or last employer[or school,if applicablell:
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CURRENT OR PREVIOUS SERVICE ON CITY OF SAN LUIS OBISPO ADVISORY BODIES(Please list names/dates):
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How did you hear about this vacancy? Newspaper Ad_ Community Group_ Word of Mouth_ City Hall / Website_
Current Advisory Body
Other please specify
SPECIAL NOTES: (1)This application and supplement are"public documents"and are available for review upon request.
(2)Applicants are advised that they may be requested to file a Statement of Economic Interests(Form 700)disclosing all reportable
interests held at the time of appointment. If applicable, a•.copy of this form will be provided by the City Clerk (3) Unless otherwise
indicated, please fill out the attached Supplemental Questionnaire. Thank you.
G:1304 CayAdWmy Bo&e Llpphwaon&SappkmwaLslAdnly BodyApplic an"Dc
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ATTACHMENT 2
OFFICE USE ONLY -------
APPLICANTS NAME ADVISORY BODY APPLIED FOR
SCREENING RECOMMEND FOR
INTERVIEW DATE COMMITTEE APPOINTMENT—YES—NO
SCREENING RECOMMEND FOR
INTERVIEW DATE: COMMITTEE APPOINTMENT:—YES_NO
'TERM BEGINS: TERM ENDS: —UNEXPIRED TERM: FULLTERM:
COMMENTS:
LTR SENT(Dahel
G'1384CltyAdwsoryBodiLfLAWimtim&Supplemrnm1,14d,i yBadu Appl,=mdw
ATTACHMENT 2
Advisory Body Application—Supplemental Questionnaire
City of San Luis Obispo
PLANNING COMMISSION
1. Why do you want to be a member of the Planning Commission?
Over the past four years, I've clearly demonstrated my commitment to public service by
attending City Council and Planning Commission meetings, by serving on the Housing
Element Update Task Force and the boards of important community groups(e.g. Workforce
Housing Coalition and RQN),and by running for City Council. Since I can't seem to get
elected to City Council,I would like to be appointed to Planning Commission so I can
contribute in that way.
The Planning Commission deals with the two issues which I think are most important to our
current and future social, economic, and environmental well-being. Those issues are land use
and circulation.
It's clear that I am an advocate for affordable housing, but I do not view myself as a"true
believer"in any cause. I recognize the importance of balance and of developing compromise
and consensus. Whatever one's personal beliefs, it's important that all decisions are based
logically on the facts of the rase before the governing body.
2. What do you hope to accomplish?
Quite simply,to make good decisions which benefit this community in the present and over
the long term.
3. Have you ever attended a meeting of the Planning Commission, or another City
advisory body? If so,what observations did you make?
I've attended at least a dozen Planning Commission meetings over the past four years. In
that time period, I've also attended 80%to 90%of all City Council meetings.
I've learned that we are blessed to live in a place where people care about their community.
That's true of the citizens who come before City Council and the Planning Commission. It's
also true of our elected and appointed officials.
We are also blessed to have an extremely competent and professional Citystaff.
Although decisions don't always go as I would like,the only times I've been truly
disappointed are the rare occasions when disrespect has been exhibited by any of the parties
involved in the process—be that governing officials, staff,or citizenry.
- ATTACHMENT
Supplemental Questionnaire—PLANNING COMMISSION
Page 2
4. What qualities,experience and expertise make you a good candidate for the Planning
Commission?
Given my extensive public involvement, I would bring a great deal of knowledge to the table
concerning the issues impacting this community;the political and economic factors involved,
and the process by which the City makes decisions.
I think I've demonstrated that I do my homework and truly dig into issues. I also think I've
shown my capacity to grow over time and change my opinions as new evidence is presented.
I have a strong business background. It's my belief that this sort of background is currently
under.-represented on the Planning Commission,which currently has a very strong academic
and planning professional focus.
Since I have four children,ages 5 to 14,I might also be seen as representing families.
5. In your view,what are some key planning issues in SLO?
Affordable housing; the amount,type, and location of commercial development(retail and
other);traffic and congestion;planning and build-out in the expansion areas (Margarita,
Orcutt, and Airport);parking; development downtown..
Now that the City has a new Housing Element, I think it's time for the City to look to update
its Land Use and Circulation Elements. That process would begin, of course,with the
Planning Commission.
6, Is there any additional information about yourself you'd like to share? (Please feel free
to attach a resume,if you have one).
Resume is attached.
Signature: Date: ( 3(. 'O
Ala - 9
ATTACHMENT 2
ANDREW N.CARTER
1283 Woodside Drive
San Luis Obispo,CA 93401
805-594-1906(home)
805-471=8103 (cell)
ancarter@aol.com
EDUCATION
THE WHARTON SCHOOL,Philadelphia,PA MBA, 1985
Marketing Major. Research Thesis; "Supermarket Shopping Patterns in University
City,A Telephone Survey." Worked as applications programmer at Vanguard Group.
PRINCETON UNIVERSITY,Princeton,NJ BA, 1979
Politics Major. Senior Thesis; "Massive Resistance,Virginia's Reaction to
Court-Ordered School Desegregation." Managed student cafeteria.
EXPERIENCE
CELLULARONE OF SAN LUIS OBISPO,San Luis Obispo,CA 2005
Marketing Manager
Responsible for all marketing efforts. Focus is customer acquisition and retention.. Use of Print, Radio,
and TV. Website development, sales materials,retail signage. Development of pricing strategies.
SELF-EMPLOYED,San Luis Obispo,CA 1997—2004
Writer,politician,community activist
Ran for City Council in 2002 and 2004. Served on city advisory committee and numerous volunteer
boards. Frequent op-ed contributor to local newspaper and guest on local radio talk show. Focus of
writing included political and social commentary,hiking,and humor.
CALIFORNIA POLYTECHNIC STATE UNIVERSITY,San Luis Obispo,CA 1998-1999
Part-Time Lecturer,Marketing Department,Orfalea College of Business
Taught"Product Management"to upperclassmen and"Marketing Principles"to underclassmen:
INFORMATION PRESENTATION TECHNOLOGIES(1PTech),San Luis Obispo,CA 1997
Marketing Director
IPTech develops software for the printing and prepress industry. Responsible for:development of
advertising, packaging, sales materials, website, technical manuals, and trade show displays. Annual
sales confidential. Two subordinates.
DIOPTICS MEDICAL PRODUCTS,San Luis Obispo,CA 1996- 1997
Marketing Director
Dioptics manufactures the 41 doctor-recommended sunglass, SolarShield. Helped land $2MM in new
business. Initiated direct sales to consumers. Developed new packaging. Position eliminated in cost-
cutting move. 1997 sales=$l OMM. Two subordinates.
ATTACHMENT r
NESTLE WATERS NORTH AMERICA,Greenwich,CT 1988-1996
Marketing Manager-Arrowhead/Calistoga,Perrier/Vittel 1994-1996
Group Product Manager-PerrierMttel 1993-1994
Managed marketing responsibilities for Nestle's leading bottled water brands. Perrier is America's #1
mineral water. Arrowhead and Calistoga are#I and#2 in the West. 1996 Sales=$300MM. Marketing
budget = $14AMM. Six subordinates. Also managed development of PGA's export and schools
business.
Created the Perrier "Art of Refreshment" campaign. Sales increased for fust time in five years despite
9% price increase and 23% cut in trade promotion. Program included packaging(Perrier"Art Bottle,"a
Grand Clio winner), advertising (TV/Prirt), public relations, trade and consumer promotion, and
sponsorship efforts. Art Bottle was introduced in US, Canada, France, Great Britain, Japan, and
Australia. Developed Perrier website on the Internet
Introduced Valvert, "Earth's First Spring Water from Perrier," into Texas and Florida test markets.
Brand captured 30%of Evian's same-size grocery business,
On Arrowhead/Calistoga, hired new marketing team. Improved business results through implementation
of geographic brand strategy and introduction of new package sizes, pricing strategy, and advertising
campaign (TV/Print/Direct Mail). Case sales rose 16%. Home and office customer base increased for
fust time in three years. Operating profit margin grew to all-time high of 20%.
Senior Product Manager-Poland Spring/Great Bear 1991-1993
Managed direct response marketing and customer communications effort for home and office delivery
portion of regional bottled water brands. Poland Spring/Great Bear are#I and#2 in the Northeast. 1993
Sales=$125MM. Marketing budget=$2.5MM. Two subordinates.
Developed new advertising campaign (TV/Print/Direct Mail) and improved media plan that increased
new customer acquisitions 42%while lowering per customer acquisition costs 32%. Focus on customer
service led to 10% per year improvement in retention rates. Profitability improved by 19%.
Implemented Interactive Voice Response system.
Senior Product Manager/Product Manager-Zephyrhills,Ozarka/Oasis 1089-1991
Product Manager-Zephyrhills 1988-1989
Managed marketing efforts on retail portion of regional bottled water brands. Zephyrhills is #1 in
Florida; Ozarka/Oasis are#1 and#2 in Texas. 1991 Sales=$35MM. Marketing budget=$2.7MM. One
subordinate.
Developed brand positioning, pricing strategy, and advertising campaign (TV/Radio/Print) for
Zephyrhills that led to doubling of sales in three years. Developed dual brand strategy, brand
positioning, pricing strategy, and advertising campaign (Radio/Print) for Ozarka/Oasis that reversed
three-year Nielsen share decline and returned brands to profitability. Introduced convenience-size PET
products to#1 market share.
- ATTACHMENT 2
YOUNG&RUBICAM,New York,NY 1985-1988
Account Executive,U.S.Army ROTC 1987-1988
$12MM budget. Led development of integrated marketing campaign (TV/Print/Direct Mail/PR) which
resulted in 150% increase in ROTC program interest. Implemented fust in-house desktop publishing
effort at Y&R One subordinate..
Account Executive,Johnson&Johnson Personal Products 1986-1981
Stayfree Maxi-Pads/Shower to Shower Body Powder. $13MM budget. Supervised development of new
campaign (i V/Print) for Stayfree which stabilized Client's market share during intensive assault by
Proctor& Gamble. . Developed new product recommendations. Work led to improvement in Client's
evaluation of Agency from D to B. One subordinate.
Assistant Account Executive,Kraft General Foods 1985-1986
Jell-O Gelatin/Sugar Free Jell-O Gelatin. $22MM budget. Assisted in development of new campaign
(TV/Print)which was judged"best of year"by:General Foods management..
UNITED WAY OF TOMPKINS COUNTY,Ithaca,NY 1980-1983
Associate Executive Director
As part of new management team,revitalized organization that had failed to reach campaign goals in nine
of preceding ten years. Goals were exceeded wh of my.three years. Responsibilities included fund-
raising; .allocations,.:planning, grantsmanship, administration, building management, investment
thanagement,computer and'communications implemq ta1wq- volunteer recruitment,training,and follow-
UP.
QUFR4CCOMMSHMIENTS
Thrpugh-hiked 21Wmile Appalachian Trail; 1977. AttendedLigh school in France, 1973-74.